The optimization of referencing “outside” your website corresponds to the actions that will be carried out to make people talk about you on the web. A link on the web acts like a vote in the eyes of search engines. An increase in the number of links is therefore equivalent to an increase in your visibility, provided that the sites which “talk about you” and that the keywords being grafted there are also reliable and relevant! A link set up from a small website will not have the same value in the eyes of Google as a link link set up from an important, highly referenced site.
Hotel Web-Design, due to its specialization in the hotel and catering industry has accumulated, over the years, an important natural referencing for this sector of activity. Thus, you may have accessed this page by typing “ hotel referral ” on a search engine. Some of this meaningful SEO is automatically passed on to our customers when adding links from this site to theirs. This is a very important asset for a newly created site.
Optimizing inbound links to your site is therefore a recipe that must be carefully prepared and measured so that the referencing of your hotel or restaurant is up to expectations.