{"id":2907,"date":"2020-11-19T21:29:57","date_gmt":"2020-11-19T20:29:57","guid":{"rendered":"https:\/\/hotel-webdesign.com\/?page_id=2907"},"modified":"2024-02-22T13:28:12","modified_gmt":"2024-02-22T11:28:12","slug":"referencement-google-ads-hotel-restaurant-2","status":"publish","type":"page","link":"https:\/\/hotel-webdesign.com\/en\/referencement-google-ads-hotel-restaurant\/","title":{"rendered":"Hospitality Google Ads \/ SEM"},"content":{"rendered":"<div id=\"fws_69ead629a5782\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 51px; padding-bottom: 51px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:130px;\"  data-height=\"130\" data-front=\"true\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-8 wpb_column column_container vc_column_container col centered-text padding-3-percent vc_custom_1488375555725 inherit_tablet inherit_phone\" data-using-bg=\"true\" data-overlay-color=\"true\" data-padding-pos=\"left-right\" data-has-bg-color=\"true\" data-bg-color=\"rgba(255,255,255,0.01)\" data-bg-opacity=\"0.1\" data-hover-bg=\"#ffffff\" data-hover-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"true\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/09\/google-ads-hotel.jpg'); \"><\/div><\/div><\/div><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(255,255,255,0.01);\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p class=\"surtitre\">Google &amp; social Ads for hotels and restaurants<\/p>\n<h2>Hotel Search Engine Marketing (SEM)<\/h2>\n<p><span style=\"color: #333333;\">Sponsored referencing Google Ads (formerly Adwords)<\/span><span style=\"color: #333333;\"> is a strategy that enables you to appear very quickly at the top of Google search results for certain keywords, independently of any 'natural' referencing specific to your domain name.<\/span><\/p>\n<p><span style=\"color: #333333;\">This highly measurable strategy can be used on a one-off basis (for example, when a website is launched and natural referencing is still weak) or on a long-term basis (for the acquisition or protection of a brand name).<\/span><\/p>\n<p><span style=\"color: #333333;\">A Google Ads campaign is a powerful conversion lever when it is carefully configured and maintained.<\/span><\/p>\n<p><span style=\"color: #333333;\"><i class=\"icon-normal icon-angle-down accent-color\"><\/i><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar_video_player_self_hosted wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-11 vc_video-el-width-100 vc_video-align-left\" data-border-radius=\"none\" data-shadow=\"none\">\n<div class=\"wpb_wrapper\"><div class=\"wpb_video_wrapper\"><video width=\"1280\" height=\"720\" class=\"nectar-video-self-hosted\" preload=\"auto\" loop autoplay muted playsinline><source src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/02\/Video-Ads-Hotel.mp4\" type=\"video\/webm\"><\/video><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69ead629a7909\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle padddinquatre\"  style=\"padding-top: 30px; padding-bottom: 100px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:130px;\"  data-height=\"130\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#f7f7f7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:130px;\"  data-height=\"130\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#f7f7f7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-4 wpb_column column_container vc_column_container col has-animation padding-2-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-left\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\"><span style=\"color: #333333;\"><br \/>\nSEM<br \/>\nGOOGLE ADS<br \/>\n<\/span><\/h2>\n<h2>-<br \/>\nSEA - PEY PER CLICK<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-8 wpb_column column_container vc_column_container col padding-4-percent inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p class=\"surtitre\" style=\"text-align: center;\">Google Ads \/ Adwords campaigns<\/p>\n<h3 style=\"text-align: center;\">A sponsored marketing strategy for your tourism business<\/h3>\n<p style=\"text-align: left;\">Unlike the <a href=\"https:\/\/hotel-webdesign.com\/en\/referencement-naturel-hotel-restaurant\/\">natural referencing<\/a> which can be measured after several months, the <strong>Google Ads referencing<\/strong> allows you to calculate ROI very quickly and accurately, by analysing costs per conversion and per conversion value. This invaluable feedback enables constant, measured adjustment of budgets, ads and positioning for the hotel's Ads campaign.<\/p>\n<p style=\"text-align: left;\">In this highly competitive sector, customers spend a lot of time comparing offers before making their final booking. A tourism business needs to have a well thought-out, budgeted strategy to have a positive impact on its visibility and conversion rate. A Google Ads budget will enable you to generate direct conversions on your website quickly and in a controlled way.<\/p>\n<p>The Ads marketing strategy can be implemented in two ways: via Google's \"classic\" search network (Google searches via the search bar) and\/or via Google's \"display network\", which represents all the other media on which advertisers place their ads: YouTube, online media sites, blogs, etc.<\/p>\n<p>In the <strong>SEM<\/strong><strong>\u00a0campaign<\/strong>The search engine will be paid on a \"cost-per-click\" (CPC) basis. This method is based on a bidding system. Each advertiser defines its budget. These are compared and evaluated in relation to the daily budget that the advertiser (hotel, restaurant, travel agency) wishes to spend. This cost per click - the winning bid - varies greatly depending on the competitiveness of the location and the sector. For the hotel and restaurant sector, it can range from a few cents to a few euros.<\/p>\n<\/div>\n\n\n\n<div class=\"tilt-button-wrap\"> <div class=\"tilt-button-inner\"><a class=\"nectar-button medium regular-tilt accent-color tilt has-icon  regular-button uppercase\" id=\"boutonalbatros\" role=\"button\" style=\"margin-top: 26px; color: #ffffff; background-color: #acb9ca;\" target=\"_blank\" href=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/02\/Strategies-de-referencement.pdf\" data-color-override=\"#acb9ca\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>Discover hotel SEM and SEO strategies<\/span><i style=\"color: #ffffff;\"  class=\"fa fa-lightbulb-o\"><\/i><\/a><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Google Ads for hotels restaurants Google Ads referencing Google Ads sponsored referencing (formerly Adwords) is a strategy that enables you to appear very quickly at the top of Google search results on your...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2907","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9f\u00e9rencement Google Ads h\u00f4tels &amp; restaurants | Hotel Web-Design<\/title>\n<meta name=\"description\" content=\"R\u00e9f\u00e9rencement Adwords Google Ads pour hotel et restaurant, g\u00eete, chambres d&#039;h\u00f4tes, hotellerie tourisme. 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