{"id":13897,"date":"2025-05-23T16:24:01","date_gmt":"2025-05-23T14:24:01","guid":{"rendered":"https:\/\/hotel-webdesign.com\/?p=13897"},"modified":"2025-07-01T12:08:47","modified_gmt":"2025-07-01T10:08:47","slug":"installation-of-google-tag-manager-google-analytics-4-and-conversion-tracking","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/en\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\/","title":{"rendered":"Installation of Google Tag Manager, Google Analytics 4 and conversion tracking"},"content":{"rendered":"<div id=\"fws_69e558e163e63\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top animatedbgvideo zindex-set\"  style=\"padding-top: 40px; padding-bottom: 0px;  z-index: 999;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.09); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(255,255,255,0.01);  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"video-color-overlay row-bg-layer\" data-color=\"\"><\/div>\n\t\t\t\n\t\t\t<div class=\"nectar-video-wrap row-bg-layer\" data-bg-alignment=\"\">\n\t\t\t\t<div class=\"nectar-video-inner\">\n\t\t\t\t<video class=\"nectar-video-bg\" width=\"1800\" height=\"700\" preload=\"auto\" loop autoplay muted playsinline><source src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/05\/bwwired-flat-1328-web-design-1.mp4\"  type=\"video\/mp4\"><\/video>    \t\t<\/div>\n\t\t\t <\/div>\n\n\t\t\t<div class=\"nectar-shape-divider-wrap no-color\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"curve_opacity\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"> <path d=\"M 0 14 s 88.64 3.48 300 36 c 260 40 514 27 703 -10 l 12 28 l 3 36 h -1018 z\"><\/path> <path d=\"M 0 45 s 271 45.13 500 32 c 157 -9 330 -47 515 -63 v 86 h -1015 z\"><\/path> <path d=\"M 0 58 s 188.29 32 508 32 c 290 0 494 -35 494 -35 v 45 h -1002 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(255,255,255,0.01)\" data-bg-opacity=\"0.5\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.5; background-color: rgba(255,255,255,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p class=\"surtitre\">Google Tag Manager &amp; Google Analytics - Conversion tracking<\/p>\n<h2 style=\"text-align: left;\">Installation of Google Analytics &amp; Tag Manager conversion tracking<\/h2>\n<h3>Why conversion tracking is no longer optional<\/h3>\n<p>Every euro invested in digital advertising must <strong>justify its existence<\/strong> Which campaign actually generated a reservation, a flat visit or a direct sale? Without reliable conversion tracking, you're operating your marketing budget blindly - and it's often the noisiest, not the most profitable, channel that takes the cake.<\/p>\n<p><strong>Precise monitoring = measurable ROI<\/strong><\/p>\n<ul>\n<li>\n<p><strong>How much to invest?<\/strong> Conversion tags reveal the acquisition cost of each sale or lead in real time.<\/p>\n<\/li>\n<li>\n<p><strong>Where to invest?<\/strong> They compare Google Ads, Meta Ads, e-mail or OTAs objectively to concentrate your euros where they perform best.<\/p>\n<\/li>\n<li>\n<p><strong>When to adjust?<\/strong> Dashboards fed by 'clean' data immediately flag up budget leaks and opportunities to be seized.<\/p>\n<\/li>\n<\/ul>\n<blockquote>\n<p>Without this measure, you risk overpaying for your clicks, underinvesting in the really profitable channels and undermining your growth.<\/p>\n<\/blockquote>\n<h3>Our role: setting up your beacons, making your figures reliable<\/h3>\n<p>We set your tracking tags (GTM, GA4, advertising pixels, etc.) <strong>at source<\/strong> The result: you get a clear view of your revenues and costs, capable of guiding your investment decisions with the same precision as a financial dashboard. Result: you get a clear view of your revenues and costs, capable of guiding your investment decisions with the same precision as a financial dashboard.<\/p>\n<p data-is-last-node=\"\" data-is-only-node=\"\">Leave the installation to us: you'll know <strong data-is-last-node=\"\">exactly how much to put on, where to put it and why.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1664\" width=\"2944\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60.png\" alt=\"Google tag installation, manager, conversion tracking\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60.png 2944w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-300x170.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-1024x579.png 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-768x434.png 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-1536x868.png 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-2048x1158.png 2048w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-18x10.png 18w\" sizes=\"auto, (max-width: 2944px) 100vw, 2944px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div><div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4.jpg\" alt=\"black and silver laptop computer\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e558e166143\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-hotel-ads.svg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1664192414030\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10514 size-full alignleft\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"\" width=\"266\" height=\"107\" \/><span style=\"color: #000000;\">Hotel Web Design is a Google partner with the <strong>Google Hotels<\/strong>including our customers <strong>enjoy every day<\/strong>Google search: information about your accommodation, availability and prices is sent continuously to the search engine, which displays free booking links from the Google search directly to your booking page. <strong>These free links\u00a0<\/strong>represent around 15% of additional commission-free bookings for our customers in 2022! Read our article on <a href=\"https:\/\/hotel-webdesign.com\/en\/google-free-hotel-booking-links-how-to-benefit\/\" target=\"_blank\" rel=\"noopener\">free booking links from Google<\/a><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e558e166c0f\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section\"  style=\"padding-top: 30px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 fullimg wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"853\" width=\"1280\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2018\/11\/ecommerce-2607114_1280.jpg\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2018\/11\/ecommerce-2607114_1280.jpg 1280w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2018\/11\/ecommerce-2607114_1280-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2018\/11\/ecommerce-2607114_1280-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2018\/11\/ecommerce-2607114_1280-1024x682.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"col span_12 section-title text-align-center extra-padding\"><h2>\n<h2>Why accurate data determines your revenue<\/h2>\n<\/h2><\/div><div class=\"clear\"><\/div><div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><strong>60 % of direct bookings<\/strong> come from a multi-channel customer journey; without reliable tracking, you under-invest in profitable levers.<\/li>\n<li>Platforms such as <strong>Superhote<\/strong> or <strong>Amenitiz<\/strong> require specific settings to reflect the real value of each reservation<\/li>\n<li>A misplaced tag can cost up to <strong>25 % of lost conversions<\/strong> in Google Ads and Meta Ads - and an artificially inflated cost per acquisition.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"nectar-button n-sc-button medium accent-color regular-button\"  href=\"\/en\/contact\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>CONTACT<\/span><\/a>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesignpromosection\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3630 size-small faviconhwdcalltoactionsection\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-100x100.png 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-140x140.png 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-500x500.png 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-350x350.png 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-270x270.png 270w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-192x192.png 192w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-180x180.png 180w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-32x32.png 32w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png 512w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #acb9ca;\"><strong>Hotel Web Design<\/strong><\/span> is the web agency <span style=\"color: #acb9ca;\"><strong>100% dedicated to the hotel industry<\/strong><\/span>We can help you with all aspects of digital communication for your accommodation: <span style=\"color: #acb9ca;\"><strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/en\/reservation-website-creation\/\">booking websites<\/a><\/strong>, <strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/en\/referencement-naturel-hotel-restaurant\/\">natural referencing<\/a><\/strong><\/span> specialising in the hotel industry, <span style=\"color: #acb9ca;\"><strong><span style=\"text-decoration: none;\"><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/en\/referencement-google-ads-hotel-restaurant-2\/\">Google Ads referencing<\/a> <\/span><\/strong><\/span>and Google Hotel Ads, social networking campaigns, graphic charters and logos for hotels.<span style=\"color: #993366;\"><br \/>\n<span style=\"color: #acb9ca;\"><strong><a class=\"\" style=\"color: #acb9ca;\" href=\"\/en\/contact\/\" target=\"_Blank\" rel=\"noopener\">Make an appointment today<\/a> <\/strong><\/span><\/span>for free advice on how to optimise the digital management of your accommodation.\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e558e16afa3\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top animatedbgvideo zindex-set\"  style=\"padding-top: 50px; padding-bottom: 50px;  z-index: 999;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.09); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(255,255,255,0.01);  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"video-color-overlay row-bg-layer\" data-color=\"\"><\/div>\n\t\t\t\n\t\t\t<div class=\"nectar-video-wrap row-bg-layer\" data-bg-alignment=\"\">\n\t\t\t\t<div class=\"nectar-video-inner\">\n\t\t\t\t<video class=\"nectar-video-bg\" width=\"1800\" height=\"700\" preload=\"auto\" loop autoplay muted playsinline><source src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/05\/bwwired-flat-1328-web-design-1.mp4\"  type=\"video\/mp4\"><\/video>    \t\t<\/div>\n\t\t\t <\/div>\n\n\t\t\t<div class=\"nectar-shape-divider-wrap no-color\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"curve_opacity\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"> <path d=\"M 0 14 s 88.64 3.48 300 36 c 260 40 514 27 703 -10 l 12 28 l 3 36 h -1018 z\"><\/path> <path d=\"M 0 45 s 271 45.13 500 32 c 157 -9 330 -47 515 -63 v 86 h -1015 z\"><\/path> <path d=\"M 0 58 s 188.29 32 508 32 c 290 0 494 -35 494 -35 v 45 h -1002 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(255,255,255,0.01)\" data-bg-opacity=\"0.5\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.5; background-color: rgba(255,255,255,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p class=\"surtitre\">Creation Site Gite Chambre d'H\u00f4te<\/p>\n<h3>Google Tag Manager vs Google Analytics 4: what are the differences and when should you use them on your website?<\/h3>\n<p>When it comes to monitoring the performance of a website, two Google tools are often mentioned: <strong>Google Tag Manager<\/strong> (GTM) and <strong>Google Analytics 4<\/strong> (GA4). Although they are often installed together, they do not perform the same function at all - and understanding how they complement each other is essential for optimising the monitoring of your site, especially in a competitive sector such as the hotel industry.<\/p>\n<p><strong>Google Analytics 4<\/strong> is the new version of Google's web analysis tool. It collects data on user behaviour: pages visited, length of sessions, clicks, conversions, source of traffic, etc. It's a measurement tool that helps you to <strong>analyse the performance of your site<\/strong> and make decisions based on real data.<\/p>\n<p><strong>Google Tag Manager<\/strong>is a <strong>tag management tool<\/strong> (tags). It does not collect data on its own. Its role is to <strong>facilitate the integration and management of monitoring scripts<\/strong> on your site, without having to touch the source code each time. With GTM, you can, for example, add Google Analytics, a Facebook pixel, a Google Ads conversion code, a chatbot script, or configure personalised events such as the click on a 'Book' button or the submission of a form.<\/p>\n<h3>When should you use one or the other?<\/h3>\n<ul>\n<li>\n<p>If you simply need <strong>measure the overall performance of your site<\/strong>you can install <strong>Google Analytics 4 directly in the code<\/strong> of your pages.<\/p>\n<\/li>\n<li>\n<p>On the other hand, if you want to install <strong>modular, scalable and centralised<\/strong> your marketing tags (conversion tracking, personalised events, A\/B tests, etc.), <strong>Google Tag Manager is highly recommended<\/strong>.<\/p>\n<\/li>\n<li>\n<p>In most professional cases - particularly for hotel or tourism sites that need to track bookings, clicks on external links or contact requests - the most effective approach is to <strong>integrate GA4 via GTM<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<h3>Why use the two together?<\/h3>\n<p>By combining <strong>Google Tag Manager<\/strong> and <strong>Google Analytics 4<\/strong>with GTM, you get the best of both worlds: seamless, code-free management of your tags with GTM, and <strong>complete and accurate analyses with GA4<\/strong>. This allows you to track specific objectives (booking a holiday, subscribing to a newsletter, clicking on a call-to-action button) and optimise your marketing strategy according to the results obtained. This configuration is now <strong>the standard for any professional website that wants to measure and improve its performance<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"75%\" data-max-width-mobile=\"default\" data-border-radius=\"10px\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"800\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u.jpg\" alt=\"turned-on post-2018 iPhone\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u-200x300.jpg 200w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u-683x1024.jpg 683w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u-768x1152.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u-8x12.jpg 8w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div><div class=\"img-with-aniamtion-wrap center\" data-max-width=\"75%\" data-max-width-mobile=\"default\" data-border-radius=\"10px\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco.jpg\" alt=\"google tag manager integration\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e558e16ccb0\"  data-column-margin=\"default\" data-midnight=\"light\" data-top-percent=\"5%\" data-bottom-percent=\"6%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.06); --row-bg-color: #272729;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image using-bg-color\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/10\/communication-marketing-chateau.jpg); background-position: center bottom; background-repeat: no-repeat; background-color: #272729; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(28,28,30,0.93);  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"\" data-style=\"curve_asym_2\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" aria-hidden=\"true\" fill=\"#f6f6f6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 100 100\" preserveaspectratio=\"none\"> <path d=\"M0 100 C 50 0 80 0 100 100 Z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 light left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1721136670167\" >\n\t<h2 style=\"font-weight: regular;\">Benefit from the performance of a specialist hotel agency<\/h2>\n<\/div>\n\n\n\n<div class=\"nectar-icon-list\" data-icon-color=\"default\" data-icon-style=\"border\" data-columns=\"3\" data-direction=\"vertical\" data-icon-size=\"small\" data-animate=\"\"><div class=\"nectar-icon-list-item\"><div class=\"list-icon-holder\" data-icon_type=\"icon\"><i class=\"icon-default-style fa fa-line-chart\" data-color=\"default\"><\/i><\/div><div class=\"content\"><h4>Referencing<\/h4>We implement customised search engine optimisation (SEO) strategies to improve your site's visibility on search engines. This includes optimising for relevant keywords, creating quality content, and improving the site's structure to promote optimal indexing.<\/div><\/div><div class=\"nectar-icon-list-item\"><div class=\"list-icon-holder\" data-icon_type=\"icon\"><i class=\"icon-default-style fa fa-life-ring\" data-color=\"default\"><\/i><\/div><div class=\"content\"><h4>Keeping an eye on things<\/h4>We work constantly to ensure that your websites are fluid and efficient. We maintain and update all the elements of your site. Modules are regularly adapted to offer you functionalities in line with your objectives. Our robots systematically check, at short intervals, that each of your pages is online and that there are no bugs.<\/div><\/div><div class=\"nectar-icon-list-item\"><div class=\"list-icon-holder\" data-icon_type=\"icon\"><i class=\"icon-default-style fa fa-bar-chart\" data-color=\"default\"><\/i><\/div><div class=\"content\"><h4>3.0 analysis tools<\/h4>Digital marketing offers access to precise statistics on your site's performance. Whether it's the conversion rate, the time spent on each page, or the geographical distribution of your visitors, our integrated analysis tools allow you to monitor your performance effectively.<\/div><\/div><div class=\"nectar-icon-list-item\"><div class=\"list-icon-holder\" data-icon_type=\"icon\"><i class=\"icon-default-style fa fa-shield\" data-color=\"default\"><\/i><\/div><div class=\"content\"><h4>Security<\/h4>e implement robust security protocols to protect sensitive information from unauthorised access. This includes the use of SSL certificates to secure communications between the server and users. web application firewalls (WAF) and other advanced security solutions to block intrusion attempts. Our defence systems are designed to prevent all common attacks.<\/div><\/div><div class=\"nectar-icon-list-item\"><div class=\"list-icon-holder\" data-icon_type=\"icon\"><i class=\"icon-default-style fa fa-star-o\" data-color=\"default\"><\/i><\/div><div class=\"content\"><h4>Your site, your rules<\/h4>We'll work with you to build a site that reflects who you are. Without compromise.<\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>Discover the <a href=\"https:\/\/azurloftdesign.com\/\" target=\"_blank\" rel=\"noopener\">Azur Loft Design<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"nectar_image_with_hotspots\" data-stlye=\"color_pulse\" data-hotspot-icon=\"plus_sign\" data-size=\"medium\" data-color=\"accent-color\" data-tooltip-func=\"hover\" data-tooltip_shadow=\"none\" data-animation=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1252\" height=\"1403\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2.jpg 1252w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2-268x300.jpg 268w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2-914x1024.jpg 914w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2-768x861.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2-11x12.jpg 11w\" sizes=\"auto, (max-width: 1252px) 100vw, 1252px\" \/><div class=\"nectar_hotspot_wrap\" style=\"top: 43.350328833649286%; left: 44.75643249494073%;\"><div class=\"nectar_hotspot\"><span><\/span><\/div><div class=\"nttip\" data-tooltip-position=\"top\"><div class=\"inner\">Booking engine directly integrated into the site, commission-free<\/div><\/div><\/div><div class=\"nectar_hotspot_wrap\" style=\"top: 26.73579328215506%; left: 78.47101763515467%;\"><div class=\"nectar_hotspot\"><span><\/span><\/div><div class=\"nttip\" data-tooltip-position=\"top\"><div class=\"inner\">Full-page photos chosen by the customer<\/div><\/div><\/div><div class=\"nectar_hotspot_wrap\" style=\"top: 3.52478%; left: 5.4351%;\"><div class=\"nectar_hotspot\"><span><\/span><\/div><div class=\"nttip\" data-tooltip-position=\"top\"><div class=\"inner\">A discreet, responsive menu<\/div><\/div><\/div><div class=\"nectar_hotspot_wrap\" style=\"top: 3.874643374959076%; left: 88.58051459959526%;\"><div class=\"nectar_hotspot\"><span><\/span><\/div><div class=\"nttip\" data-tooltip-position=\"top\"><div class=\"inner\">Reservation reminder docked in the menu<\/div><\/div><\/div><div class=\"nectar_hotspot_wrap\" style=\"top: 68.43982545450042%; left: 23.820106967331597%;\"><div class=\"nectar_hotspot\"><span><\/span><\/div><div class=\"nttip\" data-tooltip-position=\"top\"><div class=\"inner\">Optimised text and images<\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e558e16ed28\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">Our turnkey solution<\/h2>\n<h2>-<br \/>\nTo install Google Tag Manager and Google Analkytics on your site and channel manager<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<table>\n<thead>\n<tr>\n<th>Step<\/th>\n<th>What we do for you<\/th>\n<th>Added value<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Technical audit<\/strong><\/td>\n<td>Analysis of your site, channel manager, existing tags and RGPD consent.<\/td>\n<td>Clear roadmap from D+3.<\/td>\n<\/tr>\n<tr>\n<td><strong>GTM server &amp; client deployment<\/strong><\/td>\n<td>Implementation without slowing down your site; Consent Mode v2 compatibility.<\/td>\n<td>Optimised loading time, e-privacy compliance.<\/td>\n<\/tr>\n<tr>\n<td><strong>GA4 connection &amp; cross-domain conversions<\/strong><\/td>\n<td>Full tracking (website \u2194 booking engine) + de-dupe of OTAs.<\/td>\n<td>Precise allocation: every euro spent is justified.<\/td>\n<\/tr>\n<tr>\n<td><strong>Home-made dashboards<\/strong><\/td>\n<td>Looker Studio tables branded in your colours: turnover by source, ROAS, average length of stay, etc.<\/td>\n<td>Data-driven decisions in real time.<\/td>\n<\/tr>\n<tr>\n<td><strong>Training &amp; support<\/strong><\/td>\n<td>Monthly performance review + dedicated hotline.<\/td>\n<td>You stay in charge, we'll keep an eye on things.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Google Tag Manager &amp; Google Analytics - Conversion tracking Installing Google Analytics &amp; Tag Manager conversion tracking Why conversion tracking is no longer optional Every euro...","protected":false},"author":1,"featured_media":12907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"installation de Google Tag Manager, Google Analytics 4 et le suivi conversions sur Superhote, Amenitiz & co. 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