{"id":14162,"date":"2025-06-23T08:47:03","date_gmt":"2025-06-23T06:47:03","guid":{"rendered":"https:\/\/hotel-webdesign.com\/?p=14162"},"modified":"2025-12-16T15:28:00","modified_gmt":"2025-12-16T13:28:00","slug":"hotel-referencing-how-to-get-listed-on-google","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/en\/hotel-referencing-how-to-get-listed-on-google\/","title":{"rendered":"Hotel referencing: how to get listed on Google"},"content":{"rendered":"
<\/div><\/div><\/div>
\n\t
\n\t\t
<\/div><\/div>\n\t\t\t
\n\t\t\t\t\n
\n\t

Hotel referencing: how to get listed on Google<\/p>\n

Why delegate your SEO to real experts?<\/h2>\n

Why is hotel SEO important? Getting a hotel to the first page of Google is often like running a marathon blindfolded: the rules change without warning, there are more and more runners and, in the middle of the race, the organiser sometimes changes the route. The result: many establishments get tired, pay high commissions to online travel agencies (OTAs) and end up believing that natural positioning (what the specialists call \"referencing\") is reserved for the hotel giants.<\/p>\n

The good news is that there are now simple, humane and measurable methods for winning this race without breaking a sweat. The best news is that a specialist partner like Hotel Web Design<\/a><\/strong> has already mapped out the route for you. In the following pages, we will detail these methods, present the trends to be followed until 2026 and give a step-by-step plan that any motivated director, sales manager or receptionist can set in motion.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

\n\t\t
<\/div><\/div><\/div>\n\t\t\t
\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
<\/div><\/div><\/div>
\n\t
\n\t\t
<\/div><\/div>\n\t\t\t
\n\t\t\t\t\n
\n\t

Why use a specialist hotel SEO agency?<\/h2>\n

You can have the most beautiful lobby in the world, but if the door is invisible from the street, no one will come in. Google is that door: more than 80 % of holidays start with a search for \"hotel + city\". A high ranking in the results means more curious visitors, and therefore more direct sales. A mediocre position, on the other hand, leaves the field wide open to OTAs, which charge 15 to 25 % in commission and capture your guests' e-mail addresses.<\/p>\n

Two recent developments have reinforced this dependence:<\/p>\n

    \n
  1. The end of \"commission per stay\" (CPA) auctions<\/strong> Since 20 February, Google Hotel Ads has no longer allowed \"pay only if the customer actually sleeps\" invoicing. Campaigns must migrate to cost per click or fixed cost per stay support.google.com<\/span><\/span><\/span><\/a><\/span><\/span>.<\/li>\n
  2. The obligation to be transparent about charges<\/strong> Google, the US Federal Trade Commission and several regional legislations now require the final price (including taxes and fees) to be displayed before Internet users share their data. ftc.gov<\/span><\/span><\/span><\/a><\/span><\/span>theverge.com<\/span><\/span><\/span><\/a><\/span><\/span>. A difference of just a few euros can result in the suspension of your tariff flow.<\/li>\n<\/ol>\n

    To put it plainly: staying visible and compliant has become 1) more technical; 2) more regulated; 3) vital for your margins.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

    <\/div><\/div><\/div>
    \n\t
    \n\t\t
    <\/div><\/div>\n\t\t\t
    \n\t\t\t\t\n
    \n\t

    How Google decides who gets on the podium<\/h2>\n

    Even if the exact workings of the algorithm remain secret, we do know the major memos that Google distributes:<\/p>\n