{"id":14167,"date":"2025-06-23T09:45:35","date_gmt":"2025-06-23T07:45:35","guid":{"rendered":"https:\/\/hotel-webdesign.com\/?p=14167"},"modified":"2025-12-16T15:25:30","modified_gmt":"2025-12-16T13:25:30","slug":"search-engine-optimisation-techniques-for-reservation-sites","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/en\/techniques-de-referencement-pour-les-sites-de-reservation\/","title":{"rendered":"Search engine optimisation techniques for booking websites"},"content":{"rendered":"
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Search engine optimisation techniques for booking websites<\/p>\n

Why take an interest in Search engine optimisation techniques<\/strong> when you manage a booking site?<\/h2>\n

Book a room, a table, a ticket or even a car. rental site<\/strong> is now just a few clicks away. But before the click, there's the search: 8 out of 10 travellers start their journey on Google or Google Maps. If your page doesn't appear in the first three results, you're letting revenue slip away... and indirectly financing the major intermediation platforms.<\/p>\n

So good SEO is not just an \u00abextra\u00bb, it's the new sinews of commercial war. The good news is that Search engine optimisation techniques<\/strong> They are based on clear principles that can be applied to any size of business - as long as they are approached methodically.<\/p>\n

To put these principles into practice, we will be drawing on the expertise of Hotel Web Design<\/a><\/strong>, French agency 100 % Hotels & Tourism. Their pages dedicated to hotel SEO, UX and Google Ads will serve as a common thread and living proof throughout this article.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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Understanding the playing field: Google Search, Maps and Travel<\/h2>\n

Before we talk about optimisation, let's look at the three main areas where visitors see your offer:<\/p>\n

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Google Zone<\/th>\nWhere the traveller sees her<\/th>\nWhy it matters<\/th>\n<\/tr>\n<\/thead>\n
Classic\u201c results\u201d<\/strong> (SERP)<\/td>\nAfter the query \u00abhotel spa Marseille\u00bb<\/td>\nTitle tags, meta description tags and content decide clicks<\/td>\n<\/tr>\n
Google Maps<\/strong><\/td>\nIn the mobile app or the maps tab<\/td>\nLocal search: filter by price, rating, distance<\/td>\n<\/tr>\n
Google Travel \/ Hotels<\/strong><\/td>\nSide module + dedicated page<\/td>\nCompare prices, read your Hotel Center tariff feeds<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Without visibility in these three areas, a booking site will always be dependent on greedy OTAs or expensive advertising.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Foundations: 7 Search engine optimisation techniques<\/strong> not to be missed<\/h2>\n

Search Keyword \u201cintentions\u201d<\/h3>\n

Hotel Web Design reminds us of this in its post SEO for Hotels<\/em> : everything starts with a good mapping of requests: transactional (\u00ab4-star hotel Nice sea view\u00bb), informational (\u00abwhat to do in Nice in winter\u00bb) and brand (\u00abH\u00f4tel Riviera Azur\u00bb). hotel-webdesign.com<\/span><\/span><\/span><\/a><\/span><\/span>.<\/p>\n

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Field tips<\/strong> Target 20 transactional expressions and 10 informative ones to start with. Classify them in a \u201ckeyword \/ volume \/ target page\u201d table.<\/p>\n<\/blockquote>\n

Title & meta tags, film tagline style\u201c<\/h3>\n

On his page How to improve your hotel referencing<\/em> (FR), Hotel Web Design insists: a title < 60 characters with the keyword in front, a meta description 155 car. evoking the benefit and a call to action often make the difference hotel-webdesign.com<\/span><\/span><\/span><\/a><\/span><\/span>.<\/p>\n

Clear, accessible content<\/h3>\n

No jargon: explain your services as if you were describing them to a friend. Avoid blocks of text: one paragraph = max 5 lines.<\/p>\n

Internal \u201csignposted path\u201d network\u201d<\/h3>\n

Each page should point to a neighbouring offer: the \u201cDeluxe Rooms\u201d page points to \u201cSpa\u201d, the \u201cRestaurant\u201d page to \u201cBreakfast\u201d. Google follows your links like a visitor.<\/p>\n

Speed and Core Web Vitals<\/h3>\n

Google now measures LCP (Largest Contentful Paint) and CLS (Cumulative Layout Shift). On its Hotel SEO<\/em>, Hotel Web Design puts technical performance on the same level as semantics hotel-webdesign.com<\/span><\/span><\/span><\/a><\/span><\/span>.<\/p>\n

Mobile First<\/h3>\n

80 % of hotel searches come from the smartphone. Check it out:<\/p>\n