{"id":14206,"date":"2025-06-23T13:23:21","date_gmt":"2025-06-23T11:23:21","guid":{"rendered":"https:\/\/hotel-webdesign.com\/?p=14206"},"modified":"2025-12-16T15:20:38","modified_gmt":"2025-12-16T13:20:38","slug":"how-to-use-google-ads-to-attract-more-direct-bookings","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/en\/how-to-use-google-ads-to-attract-more-direct-bookings\/","title":{"rendered":"Google Ads: How to use it to attract more direct bookings"},"content":{"rendered":"
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How to use sponsorship to promote your hotel<\/p>\n

Google Ads: how to use it to attract more direct bookings<\/h2>\n

When a traveller books your establishment via a third-party platform, you lose up to 25 % in commission and hand over the customer relationship to someone else. The solution seems simple: catch the visitor earlier, on Google, before they click on Booking or Expedia. Except that the competition is fierce. Your site needs to be visible, reassuring... and clickable. That's where campaign<\/strong>but also backlinks<\/strong>. Because a paid campaign performs better when your natural referencing is solid: quality links to your site improve your quality score and lower your cost per click.<\/p>\n

In this article (over 2,000 words), we will :<\/p>\n

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  • Deciphering current best practice and trends <\/span>.<\/li>\n
  • Draw up a list of really useful features.<\/li>\n
  • Propose a step-by-step, accessible, jargon-free action plan.<\/li>\n
  • Highlight Hotel Web Design's specialist solution and its resource pages.<\/li>\n<\/ul>\n

    Ready to take back control of your bookings?<\/p>\n<\/div>\n\n\n\n\n\t

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