{"id":14295,"date":"2025-06-24T11:00:00","date_gmt":"2025-06-24T09:00:00","guid":{"rendered":"https:\/\/hotel-webdesign.com\/?p=14295"},"modified":"2025-12-16T14:55:26","modified_gmt":"2025-12-16T12:55:26","slug":"direct-booking-2","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/en\/direct-booking-2\/","title":{"rendered":"Booking direct: avoid Booking and Airbnb reservations"},"content":{"rendered":"<div id=\"fws_69d41945eb1cb\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p class=\"surtitre\" style=\"text-align: left;\">Booking direct: how to avoid booking via Booking and Airbnb<\/p>\n<h2>Why is everyone talking about <em>direct booking<\/em> at <span id=\"current-year\"><\/span> ?<\/h2>\n<p>Every season, the same scenes repeat themselves: your rooms are listed on Booking or Airbnb in a matter of seconds, bookings are pouring in, the cash flow seems to be smiling... then the commission bill arrives. 15 %, sometimes 20 %, eat away at your margins without you being able to lift a finger.<br \/>\nYet travellers want nothing more than to book direct: they are looking for human contact, exclusive benefits and the certainty of speaking to the right person. So why does the equation seem so complicated? Because without a clear method and a few well-chosen tools, OTAs always monopolise the screen just before the final click.<\/p>\n<p>The good news is that there are now simple, accessible solutions that put the power back in the hands of independent hoteliers. Visit <em>booking engine &amp; channel manager<\/em> developed by <strong>Hotel Web Design<\/strong> is the perfect example: it connects your site, Google and social networks to capture the customer's first search, then guides them through to final payment - without any additional commission.<\/p>\n<p>In this guide, we will :<\/p>\n<ul>\n<li>Unravel the hidden costs of OTAs.<\/li>\n<li>Demonstrate the tangible benefits of <strong>Direct booking<\/strong>.<\/li>\n<li>Sharing best practices that work in <span id=\"current-year\"><\/span>.<\/li>\n<li>Illustrate this advice with examples that are easy to reproduce.<\/li>\n<li>Explain how <strong>Hotel Web Design<\/strong> accompanies you step by step.<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<br><!-- D\u00e9but de widget de lien Calendly -->\n<link href=\"https:\/\/assets.calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\">\n<script src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\" async><\/script>\n<a data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\" class=\"nectar-button n-sc-button medium accent-color regular-button\" href=\"#\" style=\"text-align:center;\"onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact'});return false;\"><span>Plan a call for your project<\/span><\/a>\n<!-- Fin de widget de lien Calendly -->\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"800\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/8tvrwxwuqde.jpg\" alt=\"direct booking\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/8tvrwxwuqde.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/8tvrwxwuqde-200x300.jpg 200w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/8tvrwxwuqde-683x1024.jpg 683w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/8tvrwxwuqde-768x1152.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/8tvrwxwuqde-8x12.jpg 8w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesignpromosection\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2>Understanding the real price of platforms: commissions, dependency and skewed visibility<\/h2>\n<h3>Commissions that eat up a third of the room price<\/h3>\n<p>The major OTAs charge between 15 % and 30 % of the amount before tax; Cloudbeds even quotes a ceiling of 35 % on certain very popular destinations. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-&#091;-0.094rem&#093; animate-&#091;show_150ms_ease-in&#093;\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-&#091;0.5625em&#093; font-medium text-token-text-secondary! bg-&#091;#F4F4F4&#093;! dark:bg-&#091;#303030&#093;! transition-colors duration-150 ease-in-out\" href=\"https:\/\/www.cloudbeds.com\/online-travel-agencies\/commissions\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-full grow truncate overflow-hidden text-center\">cloudbeds.com<\/span><\/span><\/span><\/a><\/span><\/span> At an average rate of \u20ac140 per night, this represents up to \u20ac42 per room. Over a summer month with 80 % occupancy, the cut quickly exceeds \u20ac6,000.<\/p>\n<h3>The vicious circle of dependency<\/h3>\n<ul>\n<li>The more you sell via OTAs, the more their algorithm will value your hotel... with them, not on your site.<\/li>\n<li>Loyal customers receive 'Genius' discounts that eat away at your income.<\/li>\n<li>It is impossible to offer a lower rate on your site: rate parity remains active in many contracts.<\/li>\n<\/ul>\n<h3>Impact on brand image<\/h3>\n<p>Travellers identify the establishment with the platform: \"I booked on Booking\", not \"I know hotel X\". Your name is diluted, your storytelling disappears behind a standardised form.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesignpromosection\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3630 size-small faviconhwdcalltoactionsection\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-100x100.png 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-140x140.png 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-500x500.png 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-350x350.png 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-270x270.png 270w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-192x192.png 192w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-180x180.png 180w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-32x32.png 32w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png 512w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #acb9ca;\"><strong>Hotel Web Design<\/strong><\/span> is the web agency <span style=\"color: #acb9ca;\"><strong>100% dedicated to the hotel industry<\/strong><\/span>We can help you with all aspects of digital communication for your accommodation: <span style=\"color: #acb9ca;\"><strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/en\/reservation-website-creation\/\">booking websites<\/a><\/strong>, <strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/en\/referencement-naturel-hotel-restaurant\/\">natural referencing<\/a><\/strong><\/span> specialising in the hotel industry, <span style=\"color: #acb9ca;\"><strong><span style=\"text-decoration: none;\"><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/en\/referencement-google-ads-hotel-restaurant-2\/\">Google Ads referencing<\/a> <\/span><\/strong><\/span>and Google Hotel Ads, social networking campaigns, graphic charters and logos for hotels.<span style=\"color: #993366;\"><br \/>\n<span style=\"color: #acb9ca;\"><strong><a class=\"\" style=\"color: #acb9ca;\" href=\"\/en\/contact\/\" target=\"_Blank\" rel=\"noopener\">Make an appointment today<\/a> <\/strong><\/span><\/span>for free advice on how to optimise the digital management of your accommodation.\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesignpromosection\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2>Why is <em>Direct booking<\/em> changes the game<\/h2>\n<h3>You get your margin back<\/h3>\n<p>Every euro saved on commission can be reinvested in the service: better coffee at breakfast, better mattresses, faster refurbishment.<\/p>\n<h3>You control customer relations from A to Z<\/h3>\n<ul>\n<li>Personalised pre-stay emails.<\/li>\n<li>Additional sales (parking, spa, dinner) from the order tunnel.<\/li>\n<li>Post-stay loyalty with an exclusive promotional code.<\/li>\n<\/ul>\n<h3>Improve your natural visibility<\/h3>\n<p>A site that receives traffic and transactions sends a strong signal to Google: the establishment is alive and kicking. Organic positions improve, which attracts even more travellers without paying for clicks.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d41945f11b2\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  reverse_columns_column_tablet reverse_columns_column_phone\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Seven preconceived ideas that still hold hoteliers back - and how to overcome them<\/h2>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\">\n<thead>\n<tr>\n<th data-col-size=\"md\">Received idea<\/th>\n<th data-col-size=\"lg\">Reality<\/th>\n<th data-col-size=\"md\">Action to be taken<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-col-size=\"md\">\"No one reads my website, everyone clicks on Booking.<\/td>\n<td data-col-size=\"lg\">50 % of online bookings should be direct by 2024 according to HFTP. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-&#091;-0.094rem&#093; animate-&#091;show_150ms_ease-in&#093;\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-&#091;0.5625em&#093; font-medium text-token-text-secondary! bg-&#091;#F4F4F4&#093;! dark:bg-&#091;#303030&#093;! transition-colors duration-150 ease-in-out\" href=\"https:\/\/www.hftp.org\/news\/4121244\/10-booking-trends-stats-that-every-hotelier-should-know-to-drive-guest-experience-and-revenue-in-2024-and-beyond\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-full grow truncate overflow-hidden text-center\">hftp.org<\/span><\/span><\/span><\/a><\/span><\/span><\/td>\n<td data-col-size=\"md\">Optimise your home page, add a button <em>Book<\/em> visible without scrolling.<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"md\">\"A booking engine costs too much.<\/td>\n<td data-col-size=\"lg\">Monthly licences are often covered by a single non-commissioned chamber.<\/td>\n<td data-col-size=\"md\">Calculate your average OTA cost and compare it with the<a class=\"\" href=\"https:\/\/hotel-webdesign.com\/en\/booking-engine-hotel-bnb-guest-house\/\" target=\"_new\" rel=\"noopener\">Hotel Web Design<\/a>.<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"md\">\"I risk overbooking by managing several channels.<\/td>\n<td data-col-size=\"lg\">A channel manager synchronises stock and prices in less than 60 seconds.<\/td>\n<td data-col-size=\"md\">Activate the 2-way synchronisation included in the Hotel Web Design solution.<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"md\">\"Travellers want to pay in three clicks; my site is too slow.<\/td>\n<td data-col-size=\"lg\">Core Web Vitals takes &lt; 2.5 s to load.<\/td>\n<td data-col-size=\"md\">Switch to the high-performance hosting offered by Hotel Web Design.<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"md\">\"I can't compete with Airbnb's visibility.\"<\/td>\n<td data-col-size=\"lg\">Google highlights <em>free booking links<\/em> official websites free of charge. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-&#091;-0.094rem&#093; animate-&#091;show_150ms_ease-in&#093;\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-&#091;0.5625em&#093; font-medium text-token-text-secondary! bg-&#091;#F4F4F4&#093;! dark:bg-&#091;#303030&#093;! transition-colors duration-150 ease-in-out\" href=\"https:\/\/support.google.com\/hotelprices\/answer\/10472393?hl=en-GB&amp;utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-full grow truncate overflow-hidden text-center\">support.google.com<\/span><\/span><\/span><\/a><\/span><\/span><\/td>\n<td data-col-size=\"md\">Make sure that your search engine transmits your rates to Google - it's built into the tool.<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"md\">\"I don't have time to manage marketing.\"<\/td>\n<td data-col-size=\"lg\">Email automation, scheduled Google Business posts, simplified reporting.<\/td>\n<td data-col-size=\"md\">Delegate the initial configuration, schedule shipments once a month.<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"md\">\"My customers like to collect points from OTAs.\"<\/td>\n<td data-col-size=\"lg\">Offer a late check-out or a live welcome drink: emotion takes precedence over a generic points system.<\/td>\n<td data-col-size=\"md\">Communicate your exclusive advantages on every page of the site.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<div class=\"_tableContainer_16hzy_1\"><\/div>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/www.manoirdelacroixsaintlouis.fr\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q59hmzk38eq.jpg\" alt=\"Direct booking\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q59hmzk38eq.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q59hmzk38eq-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q59hmzk38eq-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q59hmzk38eq-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q59hmzk38eq-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q59hmzk38eq-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q59hmzk38eq-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d41945f3af1\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/www.chateaujonquieres.fr\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"800\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme.jpg\" alt=\"blog\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme-200x300.jpg 200w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme-683x1024.jpg 683w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme-768x1152.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme-8x12.jpg 8w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>The essential functionalities of a site designed for the <em>Direct booking<\/em><\/h2>\n<h3>Integrated booking engine<\/h3>\n<ul>\n<li>Clear calendar, up-to-date prices, real-time availability.<\/li>\n<li>Single Upsell: breakfast, cot, bottle of wine.<\/li>\n<\/ul>\n<h3>Native channel manager<\/h3>\n<ul>\n<li>2-way synchronisation with over 200 platforms.<\/li>\n<li>One-click manual blocking for telephone sales.<\/li>\n<\/ul>\n<h3>Secure multi-currency payment<\/h3>\n<ul>\n<li>Bank cards, PayPal and even Apple Pay.<\/li>\n<li>Automatic pre-authorisation to limit no-shows.<\/li>\n<\/ul>\n<h3>Mobile-first interface<\/h3>\n<p>More than 65 % of hotel searches come from the smartphone: large buttons, airy text, visible coupon field.<\/p>\n<h3>Trusted widgets<\/h3>\n<ul>\n<li>Google reviews displayed in real time.<\/li>\n<li>Get the best price guaranteed\" badge.<\/li>\n<\/ul>\n<p>These building blocks are brought together in the <a class=\"\" href=\"https:\/\/hotel-webdesign.com\/en\/\" target=\"_new\" rel=\"noopener\">Hotel Web Design<\/a> no need to juggle ten suppliers. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d4194601b11\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  reverse_columns_column_tablet reverse_columns_column_phone\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/09\/P1000135-1.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Best practice <span id=\"current-year\"><\/span> to boost your direct sales<\/h2>\n<h3>Tell a story, not just a prize<\/h3>\n<p>A full-width photo with a human title: <em>\"Sleep facing the vines, wake up to the birdsong\".<\/em>. Visitors feel they are finally talking to the hotelier, not an intermediary.<\/p>\n<h3>Put an exclusive advantage at the top of the page<\/h3>\n<p>Example: <em>\"When you book here, take advantage of the free mini-bar.<\/em>. The offer must be visible without scrolling, including on mobile phones.<\/p>\n<h3>Activate the <em>free booking links<\/em><\/h3>\n<p>Google now displays your official rates free of charge in the <em>Prices<\/em>. You gain a line of visibility without paying for clicks. All you have to do is make sure that the rates on your site are consistent with those on the OTA; Hotel Web Design's channel manager will manage this synchronisation.<\/p>\n<h3>Use social networks as a booster, not a last-minute showcase<\/h3>\n<ul>\n<li>Instagram Story \"Swipe-up for -10 % live\".<\/li>\n<li>Facebook Live from the terrace to show the sunset.<\/li>\n<\/ul>\n<h3>Create useful pre-stay emails<\/h3>\n<ul>\n<li>PDF Guide <em>\"48 hours in our neighbourhood<\/em>.<\/li>\n<li>Link to book a table at the hotel restaurant.<\/li>\n<li>Suggested upgrade at a reduced rate.<\/li>\n<\/ul>\n<h3>Measure, then adjust<\/h3>\n<p>The Hotel Web Design engine's integrated dashboard displays: conversion rate, average basket, traffic sources. Tailor your Google Ads campaigns or Google Business posts to the pages that convert best. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/azurloftdesign.com\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"960\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cmoxzomsufe.jpg\" alt=\"Direct booking\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cmoxzomsufe.jpg 960w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cmoxzomsufe-240x300.jpg 240w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cmoxzomsufe-819x1024.jpg 819w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cmoxzomsufe-768x960.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cmoxzomsufe-10x12.jpg 10w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d419460478a\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.01); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.3; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/https:\/\/mieuxqualhotel.com\/\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"800\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/dif2w2svbei.jpg\" alt=\"overbooking\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/dif2w2svbei.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/dif2w2svbei-200x300.jpg 200w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/dif2w2svbei-683x1024.jpg 683w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/dif2w2svbei-768x1152.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/dif2w2svbei-8x12.jpg 8w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Three concrete scenarios to inspire your transition<\/h2>\n<h3>The urban hotel that wants to appeal to business travellers<\/h3>\n<p><em>Problem<\/em> : strong week\/weekend seasonality, dependence on Booking.<br \/>\n<em>Solution<\/em> private corporate rate available only in <em>Direct booking<\/em>. Concise landing page, promotional code sent to partner companies.<br \/>\n<em>Results<\/em> 25 % more direct sales, average basket stable.<\/p>\n<h3>The rural guest house drowned out on Airbnb<\/h3>\n<p><em>Problem<\/em> leisure customers, one-off visits, high commissions.<br \/>\n<em>Solution<\/em> Romantic Package\" bundle available only on the site; authentic photos, itinerary tips.<br \/>\n<em>Results<\/em> doubling of organic traffic, 40 % of direct bookings.<\/p>\n<h3>The seaside boutique hotel that fears late cancellations<\/h3>\n<p><em>Problem<\/em> 30 % of OTA cancellations, strong pressure on last-minute revenues.<br \/>\n<em>Solution<\/em> Deposit policy of 30 % via in-house engine, small gift on arrival.<br \/>\n<em>Results<\/em> : cancellations down to 12 %, non-refundable sales secured. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d4194606fc0\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1750755415135\" >\n\t<h2>Ten-week express action plan<\/h2>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-end=\"10647\">\n<thead>\n<tr>\n<th data-col-size=\"sm\">Week<\/th>\n<th data-col-size=\"sm\">Objective<\/th>\n<th data-col-size=\"md\">Key action<\/th>\n<\/tr>\n<\/thead>\n<tbody data-end=\"10647\">\n<tr>\n<td data-col-size=\"sm\">1<\/td>\n<td data-col-size=\"sm\">Framing the strategy<\/td>\n<td data-col-size=\"md\">List your OTA costs and set a reduction target.<\/td>\n<\/tr>\n<tr data-end=\"10052\">\n<td data-col-size=\"sm\">2<\/td>\n<td data-col-size=\"sm\">Choose tool<\/td>\n<td data-col-size=\"md\" data-end=\"10052\">Sign the Hotel Web Design solution, transfer your logo.<\/td>\n<\/tr>\n<tr data-start=\"10053\" data-end=\"10123\">\n<td data-start=\"10053\" data-end=\"10057\" data-col-size=\"sm\">3<\/td>\n<td data-start=\"10057\" data-end=\"10077\" data-col-size=\"sm\">Design &amp; texts<\/td>\n<td data-col-size=\"md\" data-start=\"10077\" data-end=\"10123\">Validate the design, prepare 5 HD photos.<\/td>\n<\/tr>\n<tr data-start=\"10124\" data-end=\"10191\">\n<td data-start=\"10124\" data-end=\"10128\" data-col-size=\"sm\">4<\/td>\n<td data-col-size=\"sm\" data-start=\"10128\" data-end=\"10149\">Price settings<\/td>\n<td data-col-size=\"md\" data-start=\"10149\" data-end=\"10191\">Import your tariffs and restrictions.<\/td>\n<\/tr>\n<tr data-start=\"10192\" data-end=\"10271\">\n<td data-start=\"10192\" data-end=\"10196\" data-col-size=\"sm\">5<\/td>\n<td data-col-size=\"sm\" data-start=\"10196\" data-end=\"10219\">Connect your channels<\/td>\n<td data-col-size=\"md\" data-start=\"10219\" data-end=\"10271\">Booking, Airbnb, Expedia, Google Hotel Center.<\/td>\n<\/tr>\n<tr data-start=\"10272\" data-end=\"10340\">\n<td data-start=\"10272\" data-end=\"10276\" data-col-size=\"sm\">6<\/td>\n<td data-col-size=\"sm\" data-start=\"10276\" data-end=\"10294\">Testing flows<\/td>\n<td data-col-size=\"md\" data-start=\"10294\" data-end=\"10340\">Book internally from each channel.<\/td>\n<\/tr>\n<tr data-start=\"10341\" data-end=\"10409\">\n<td data-start=\"10341\" data-end=\"10345\" data-col-size=\"sm\">7<\/td>\n<td data-col-size=\"sm\" data-start=\"10345\" data-end=\"10362\">Launch the site<\/td>\n<td data-col-size=\"md\" data-start=\"10362\" data-end=\"10409\">Activate Google Analytics, Search Console.<\/td>\n<\/tr>\n<tr data-start=\"10410\" data-end=\"10488\">\n<td data-start=\"10410\" data-end=\"10414\" data-col-size=\"sm\">8<\/td>\n<td data-col-size=\"sm\" data-start=\"10414\" data-end=\"10431\">Email campaign<\/td>\n<td data-col-size=\"md\" data-start=\"10431\" data-end=\"10488\">Send a \"first direct customer\" promotional code.<\/td>\n<\/tr>\n<tr data-start=\"10489\" data-end=\"10566\">\n<td data-start=\"10489\" data-end=\"10493\" data-col-size=\"sm\">9<\/td>\n<td data-start=\"10493\" data-end=\"10515\" data-col-size=\"sm\">Optimising posts<\/td>\n<td data-col-size=\"md\" data-start=\"10515\" data-end=\"10566\">Publish a unique offer on Google Business.<\/td>\n<\/tr>\n<tr data-start=\"10567\" data-end=\"10647\">\n<td data-start=\"10567\" data-end=\"10572\" data-col-size=\"sm\">10<\/td>\n<td data-col-size=\"sm\" data-start=\"10572\" data-end=\"10592\">Measure &amp; adjust<\/td>\n<td data-col-size=\"md\" data-start=\"10592\" data-end=\"10647\">Check conversion rates, adjust prices.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d419460800c\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-hotel-ads.svg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1725446007328\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10514 size-full alignleft\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"\" width=\"266\" height=\"107\" \/><span style=\"color: #000000;\">Hotel Web Design is a Google partner with the <strong>Google Hotels<\/strong>including our customers <strong>enjoy every day<\/strong>: information about your accommodation, availability and prices is sent continuously to the search engine, which displays <strong>booking links<\/strong> free from Google search, directly to your booking page. <strong>These free links\u00a0<\/strong>represent around 15% of additional commission-free bookings for our customers in 2022! Read our article on <a href=\"https:\/\/hotel-webdesign.com\/en\/google-free-hotel-booking-links-how-to-benefit\/\" target=\"_blank\" rel=\"noopener\">free booking links from Google<\/a><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d419460a334\"  data-column-margin=\"default\" data-midnight=\"light\" data-top-percent=\"5%\" data-bottom-percent=\"6%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.06); --row-bg-color: #272729;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image using-bg-color\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/10\/communication-marketing-chateau.jpg); background-position: center bottom; background-repeat: no-repeat; background-color: #272729; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(28,28,30,0.93);  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"\" data-style=\"curve_asym_2\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" aria-hidden=\"true\" fill=\"#f6f6f6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 100 100\" preserveaspectratio=\"none\"> <path d=\"M0 100 C 50 0 80 0 100 100 Z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 light left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1751354989137\" >\n\t<h2>How Hotel Web Design guides you step by step<\/h2>\n<ul>\n<li><strong>Free audit<\/strong> your current site and channels.<\/li>\n<li><strong>Visual proposal<\/strong> mobile-first model and interactive calendar.<\/li>\n<li><strong>Engine integration<\/strong> <a class=\"\" href=\"https:\/\/hotel-webdesign.com\/en\/booking-engine-hotel-bnb-guest-house\/\" target=\"_new\" rel=\"noopener\">booking engine &amp; channel manager<\/a> in less than 30 days.<\/li>\n<li><strong>Training the team<\/strong> by videoconference (stock management, creating offers).<\/li>\n<li><strong>Monthly monitoring<\/strong> via an easy-to-read Looker Studio report.<\/li>\n<\/ul>\n<p>Want to find out more? See also their article <em>How to boost your direct sales with Google<\/em> (internal link) : <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\">https:\/\/hotel-webdesign.com\/blog\/google-books-direct<\/a><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/4bnnnetagp0.jpg\" alt=\"booking engine\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/4bnnnetagp0.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/4bnnnetagp0-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/4bnnnetagp0-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/4bnnnetagp0-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/4bnnnetagp0-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/4bnnnetagp0-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/4bnnnetagp0-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d419460bc6c\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1750755430731\" >\n\t<h2 data-start=\"10654\" data-end=\"10710\">A word on legislation and tariff parity<\/h2>\n<p data-start=\"10712\" data-end=\"10986\">Some clauses still impose price parity, but many European countries have made this more flexible. Check your contract; often, displaying benefits (free breakfast, free parking) is already authorised. This way, you stay competitive without breaking the agreement.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d419460c6b0\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1750755454500\" >\n\t<h2 data-start=\"10993\" data-end=\"11046\"><em data-start=\"11000\" data-end=\"11021\">Direct booking<\/em> think long-term<\/h2>\n<p data-start=\"11048\" data-end=\"11083\">A customer who books directly :<\/p>\n<ul data-start=\"11085\" data-end=\"11313\">\n<li data-start=\"11085\" data-end=\"11147\">\n<p data-start=\"11087\" data-end=\"11147\">Often leaves better feedback (contact was smooth).<\/p>\n<\/li>\n<li data-start=\"11148\" data-end=\"11242\">\n<p data-start=\"11150\" data-end=\"11242\">Spends 10 % more on site according to Skift Research. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-&#091;-0.094rem&#093; animate-&#091;show_150ms_ease-in&#093;\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-&#091;0.5625em&#093; font-medium text-token-text-secondary! bg-&#091;#F4F4F4&#093;! dark:bg-&#091;#303030&#093;! transition-colors duration-150 ease-in-out\" href=\"https:\/\/skift.com\/2024\/12\/23\/hotel-versus-ota-direct-booking-tussle-will-shape-distribution-for-years-to-come\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-full grow truncate overflow-hidden text-center\">skift.com<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<\/li>\n<li data-start=\"11243\" data-end=\"11313\">\n<p data-start=\"11245\" data-end=\"11313\">Return more easily the following year thanks to your email base.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"11320\" data-end=\"11346\">Ask for a quote<\/h2>\n<p data-start=\"11348\" data-end=\"11537\"><em data-start=\"11348\" data-end=\"11384\">Want to test the difference?<\/em><br data-start=\"11384\" data-end=\"11387\" \/><strong data-start=\"11390\" data-end=\"11419\">Request a free demo<\/strong> on <a class=\"\" href=\"https:\/\/hotel-webdesign.com\/en\/\" target=\"_new\" rel=\"noopener\" data-start=\"11424\" data-end=\"11475\">hotel-webdesign.com<\/a> and see how your schedule fills up without commission.<\/p>\n<p data-start=\"11539\" data-end=\"11690\"><em data-start=\"11539\" data-end=\"11567\">Already convinced?<\/em><br data-start=\"11567\" data-end=\"11570\" \/><strong data-start=\"11573\" data-end=\"11602\">Move on to the next stage<\/strong> Click here to plan your launch with Hotel Web Design's team of experts.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d419460d1ab\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1750755465271\" >\n\t<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 &#091;--thread-content-margin:--spacing(4)&#093; @&#091;37rem&#093;:&#091;--thread-content-margin:--spacing(6)&#093; @&#091;72rem&#093;:&#091;--thread-content-margin:--spacing(16)&#093; px-(--thread-content-margin)\">\n<div class=\"&#091;--thread-content-max-width:32rem&#093; @&#091;34rem&#093;:&#091;--thread-content-max-width:40rem&#093; @&#091;64rem&#093;:&#091;--thread-content-max-width:48rem&#093; mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal &#091;.text-message+&amp;&#093;:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e07ad658-49f4-48cb-aa8b-f667f368807d\" data-message-model-slug=\"o3\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-&#091;3px&#093;\">\n<div class=\"markdown prose dark:prose-invert w-full break-words dark\">\n<h2 data-start=\"11697\" data-end=\"11751\">Conclusion: regaining control, step by step<\/h2>\n<p data-start=\"11753\" data-end=\"12391\">Reducing dependence on Booking and Airbnb is neither a dream nor a risky operation. It's a well-trodden path: know your numbers, choose a robust tool, tell your story and offer exclusive benefits.<br data-start=\"11974\" data-end=\"11977\" \/>With <strong data-start=\"11982\" data-end=\"12002\">Hotel Web Design<\/strong> as co-pilot, you can gradually transform your official website into your primary sales channel, while saving time and gaining peace of mind. Visit <em data-start=\"12146\" data-end=\"12167\">Direct booking<\/em> is not a fad: it's the best way to offer your guests a consistent experience from first click to check-out - and to preserve your margins so that you can continue to invest in the service that makes the difference.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d419460de75\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">Booking \/ reservation website<\/h2>\n<h2>-<br \/>\nDirect booking for your accommodation<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Bespoke booking\/conversion site delivered turnkey, with training on the administration interface on delivery<\/li>\n<li>Adapted logo and graphic charter. Possibility of using your existing elements<\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/en\/referencement-naturel-hotel-restaurant\/\">Specific referencing for holiday lets<\/a><\/li>\n<li>Integration of <a href=\"https:\/\/hotel-webdesign.com\/en\/booking-engine-hotel-bnb-guest-house\/\">reservations module\u00a0<\/a>internal<\/li>\n<li>or integration of an external booking engine (<a href=\"https:\/\/hotel-webdesign.com\/en\/reservit-widget-integration\/\">Reservit<\/a>, <a href=\"https:\/\/hotel-webdesign.com\/en\/d-edge-integration-engine-reservation\/\">D-EDGE<\/a>, <a href=\"https:\/\/hotel-webdesign.com\/en\/mister-booking-integration-widget-reservation\/\">Misterbooking<\/a>Roomcloud, etc)<\/li>\n<li>Integration of specific HTML elements (review portals, customer reviews, weather, press, pop-ups, direct chat, etc.)<\/li>\n<li>Secure SSL \/ HTTPS<\/li>\n<li>Multilingual website &amp; booking engine<\/li>\n<li>Simple, intuitive user interface<\/li>\n<li>High-availability hosting and domain name<\/li>\n<li>Delivery usually within 30 days<\/li>\n<\/ul>\n<a class=\"nectar-button n-sc-button medium accent-color regular-button\"  href=\"\/en\/contact\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>REQUEST A QUOTE<\/span><\/a> <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Direct bookings: how to avoid booking via Booking and Airbnb Why is everyone talking about direct bookings in? Every season, the same scenes are repeated: your rooms are booked directly by...","protected":false},"author":1,"featured_media":14296,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"R\u00e9servation directe","_yoast_wpseo_title":"R\u00e9servation directe : \u00e9viter les r\u00e9servations Booking et Airbnb %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Boostez vos R\u00e9servation directes, limitez Booking et Airbnb ! 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