{"id":17099,"date":"2026-10-13T18:33:14","date_gmt":"2026-10-13T16:33:14","guid":{"rendered":"https:\/\/hotel-webdesign.com\/site-hotelier-et-strategie-long-terme-face-aux-plateformes\/"},"modified":"2026-10-13T18:33:14","modified_gmt":"2026-10-13T16:33:14","slug":"hotel-website-and-long-term-strategy-vis-a-vis-platforms","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/en\/site-hotelier-et-strategie-long-terme-face-aux-plateformes\/","title":{"rendered":"Hotel website and long-term strategy in response to platforms"},"content":{"rendered":"\n\t\t<div id=\"fws_6acea5ac0be94\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top animatedbgvideo zindex-set\"  style=\"padding-top: 0px; padding-bottom: 0px;  z-index: 999;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.09); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(255,255,255,0.01);  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"video-color-overlay row-bg-layer\" data-color=\"\"><\/div>\n\t\t\t\n\t\t\t<div class=\"nectar-video-wrap row-bg-layer\" data-bg-alignment=\"\">\n\t\t\t\t<div class=\"nectar-video-inner\">\n\t\t\t\t<video class=\"nectar-video-bg\" width=\"1800\" height=\"700\" preload=\"auto\" loop autoplay muted playsinline><\/video>    \t\t<\/div>\n\t\t\t <\/div>\n\n\t\t\t<div class=\"nectar-shape-divider-wrap no-color \" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"curve_opacity\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"> <path d=\"M 0 14 s 88.64 3.48 300 36 c 260 40 514 27 703 -10 l 12 28 l 3 36 h -1018 z\"><\/path> <path d=\"M 0 45 s 271 45.13 500 32 c 157 -9 330 -47 515 -63 v 86 h -1015 z\"><\/path> <path d=\"M 0 58 s 188.29 32 508 32 c 290 0 494 -35 494 -35 v 45 h -1002 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-9 postcontentcolumn wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone \" data-using-bg=\"true\" data-border-radius=\"10px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(255,255,255,0.01)\" data-bg-opacity=\"0.5\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.5; background-color: rgba(255,255,255,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"herethecontent\">\n<p>Oui, un site h\u00f4telier bien con\u00e7u peut devenir le socle d\u2019une strat\u00e9gie durable pour augmenter la r\u00e9servation directe h\u00f4tel et r\u00e9duire la d\u00e9pendance aux plateformes. \u00c0 condition de ne pas le traiter comme une simple vitrine, mais comme un outil commercial, \u00e9ditorial et relationnel capable d\u2019attirer, convaincre et faire revenir les clients.<\/p>\n<p>Dans l\u2019h\u00f4tellerie, la d\u00e9pendance aux interm\u00e9diaires s\u2019installe souvent progressivement : visibilit\u00e9 simple au d\u00e9part, r\u00e9servations rapides, puis marge qui se d\u00e9grade, relation client affaiblie et difficult\u00e9 \u00e0 reprendre la main. \u00c0 l\u2019inverse, un site bien pens\u00e9 devient un actif que l\u2019\u00e9tablissement contr\u00f4le r\u00e9ellement : son trafic, son discours, son image, ses contenus et une part croissante de ses ventes directes.<\/p>\n<div class=\"autoblog-cta\" role=\"complementary\" aria-label=\"Votre devis en 5 mn\" style=\"clear:both!important;box-sizing:border-box!important;margin:2.4em 0!important;padding:clamp(28px,6vw,56px) clamp(20px,5vw,48px)!important;border-radius:8px!important;text-align:center!important;background-color:#524636!important;background-image:linear-gradient(rgba(82,70,54,.68),rgba(82,70,54,.80)),url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel.jpg')!important;background-size:cover!important;background-position:center!important;color:#ffffff!important;box-shadow:0 10px 28px rgba(0,0,0,.16)!important;overflow:hidden!important;\">\n<div style=\"margin:0!important;padding:0!important;text-align:center!important;text-transform:none!important;letter-spacing:0!important;color:#ffffff!important;font-family:raleway!important;text-shadow:0 1px 3px rgba(0,0,0,.35)!important;margin-bottom:10px!important;font-size:13px!important;font-weight:700!important;letter-spacing:.14em!important;text-transform:uppercase!important;line-height:1.3!important;opacity:.95;\">Hotel Web Design<\/div>\n<div style=\"margin:0!important;padding:0!important;text-align:center!important;text-transform:none!important;letter-spacing:0!important;color:#ffffff!important;font-family:raleway!important;text-shadow:0 1px 3px rgba(0,0,0,.35)!important;margin-bottom:14px!important;font-size:clamp(24px,3.6vw,36px)!important;font-weight:700!important;line-height:1.2!important;\">Votre devis en 5 mn<\/div>\n<div style=\"margin:0!important;padding:0!important;text-align:center!important;text-transform:none!important;letter-spacing:0!important;color:#ffffff!important;font-family:raleway!important;text-shadow:0 1px 3px rgba(0,0,0,.35)!important;max-width:640px!important;margin:0 auto 24px!important;font-size:16px!important;line-height:1.55!important;font-weight:400!important;opacity:.96;\">Sites internet, r\u00e9f\u00e9rencement et r\u00e9servation directe pour l&#x27;h\u00f4tellerie, la restauration et le tourisme.<\/div>\n<p><a href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block!important;box-sizing:border-box!important;max-width:100%!important;font-family:raleway!important;padding:15px 34px!important;border-radius:3px!important;background:#ffffff!important;color:#524636!important;font-size:16px!important;font-weight:700!important;line-height:1.25!important;text-decoration:none!important;text-transform:none!important;letter-spacing:.02em!important;border:0!important;box-shadow:0 4px 12px rgba(0,0,0,.25)!important;\">Parlons de votre projet<\/a><\/div>\n<h2>Pourquoi les plateformes cr\u00e9ent une d\u00e9pendance difficile \u00e0 corriger<\/h2>\n<p>Les plateformes r\u00e9pondent \u00e0 un besoin imm\u00e9diat : \u00eatre visible l\u00e0 o\u00f9 la demande existe d\u00e9j\u00e0. Le probl\u00e8me n\u2019est pas leur utilit\u00e9 ponctuelle, mais la place qu\u2019elles prennent quand l\u2019\u00e9tablissement n\u2019investit pas assez dans ses propres canaux. Sans strat\u00e9gie autonome, elles deviennent l\u2019entr\u00e9e principale vers votre offre.<\/p>\n<p>Cette d\u00e9pendance a plusieurs cons\u00e9quences concr\u00e8tes :<\/p>\n<ul>\n<li>vous payez pour acc\u00e9der \u00e0 une demande que vous ne contr\u00f4lez pas ;<\/li>\n<li>vous standardisez votre pr\u00e9sentation face \u00e0 d\u2019autres \u00e9tablissements ;<\/li>\n<li>vous laissez la relation commerciale se construire ailleurs ;<\/li>\n<li>vous subissez davantage les changements de mise en avant ou de comparaison par le prix ;<\/li>\n<li>vous rendez plus difficile la fid\u00e9lisation directe lors d\u2019un prochain s\u00e9jour.<\/li>\n<\/ul>\n<p>L\u2019enjeu n\u2019est donc pas de sortir totalement des plateformes, mais d\u2019\u00e9viter qu\u2019elles dictent toute votre acquisition. Un site h\u00f4telier performant r\u00e9\u00e9quilibre la situation en captant une partie de la demande avant, pendant et apr\u00e8s le passage sur les interm\u00e9diaires.<\/p>\n<p>Pour approfondir cette logique, il est utile de lire <a href=\"https:\/\/hotel-webdesign.com\/pourquoi-les-plateformes-de-reservation-captent-vos-clients-fideles\/\">pourquoi les plateformes de r\u00e9servation captent vos clients fid\u00e8les<\/a>. On comprend vite qu\u2019une part du probl\u00e8me vient moins du canal lui-m\u00eame que de l\u2019absence de strat\u00e9gie propri\u00e9taire solide.<\/p>\n<h2>Le site h\u00f4telier : un actif durable, pas une simple brochure en ligne<\/h2>\n<p>Un site h\u00f4telier utile sur le long terme ne se r\u00e9sume pas \u00e0 quelques photos, une page d\u2019h\u00e9bergement et un formulaire. Il doit soutenir plusieurs objectifs : rassurer, se diff\u00e9rencier, r\u00e9pondre aux questions, faciliter la d\u00e9cision et transformer l\u2019int\u00e9r\u00eat en r\u00e9servation directe.<\/p>\n<p>La diff\u00e9rence entre un site passif et un site strat\u00e9gique tient \u00e0 sa fonction :<\/p>\n<ul>\n<li>un site passif d\u00e9crit l\u2019\u00e9tablissement ;<\/li>\n<li>un site strat\u00e9gique guide le visiteur jusqu\u2019\u00e0 la r\u00e9servation ;<\/li>\n<li>un site passif vit par \u00e0-coups ;<\/li>\n<li>un site strat\u00e9gique s\u2019am\u00e9liore en continu ;<\/li>\n<li>un site passif d\u00e9pend surtout d\u2019apports externes ;<\/li>\n<li>un site strat\u00e9gique d\u00e9veloppe sa visibilit\u00e9 propre.<\/li>\n<\/ul>\n<p>Sur le long terme, la valeur d\u2019un tel site augmente. Chaque contenu utile, chaque optimisation SEO, chaque am\u00e9lioration du parcours de r\u00e9servation et chaque page mieux structur\u00e9e renforcent sa capacit\u00e9 \u00e0 convertir. C\u2019est un capital num\u00e9rique qui reste \u00e0 l\u2019\u00e9tablissement.<\/p>\n<p>Votre site est souvent le seul espace o\u00f9 vous choisissez enti\u00e8rement l\u2019ordre des informations, le ton, les arguments et l\u2019exp\u00e9rience. C\u2019est ce qui en fait l\u2019outil central d\u2019une strat\u00e9gie durable, comme l\u2019explique aussi <a href=\"https:\/\/hotel-webdesign.com\/site-hotelier-loutil-central-de-votre-strategie-digitale\/\">l\u2019outil central de votre strat\u00e9gie digitale<\/a>.<\/p>\n<h2>R\u00e9duire la d\u00e9pendance commence par une proposition plus claire que sur les plateformes<\/h2>\n<p>Si votre site reprend les m\u00eames textes, la m\u00eame hi\u00e9rarchie d\u2019information et les m\u00eames messages qu\u2019une plateforme, le visiteur n\u2019a aucune raison de r\u00e9server en direct. Pour faire progresser la r\u00e9servation directe h\u00f4tel, votre site doit apporter plus de clart\u00e9, plus de r\u00e9assurance et une lecture plus utile du s\u00e9jour.<\/p>\n<h3>Ce que le site peut mieux montrer<\/h3>\n<ul>\n<li>l\u2019identit\u00e9 r\u00e9elle du lieu, au-del\u00e0 d\u2019un format standardis\u00e9 ;<\/li>\n<li>les types de s\u00e9jours auxquels l\u2019\u00e9tablissement r\u00e9pond le mieux ;<\/li>\n<li>les informations concr\u00e8tes qui rassurent avant la r\u00e9servation ;<\/li>\n<li>les services et modalit\u00e9s expliqu\u00e9s simplement ;<\/li>\n<li>le contexte local : quartier, acc\u00e8s, saisonnalit\u00e9, usages, inspirations de s\u00e9jour.<\/li>\n<\/ul>\n<p>Un client ne compare pas seulement des tarifs : il compare aussi le niveau de compr\u00e9hension qu\u2019il a de ce qu\u2019il va vivre. Un site qui r\u00e9pond clairement aux bonnes questions r\u00e9duit l\u2019h\u00e9sitation et raccourcit la d\u00e9cision.<\/p>\n<p>Il faut notamment travailler les pages qui influencent le plus le passage \u00e0 l\u2019action :<\/p>\n<ul>\n<li>page d\u2019accueil orient\u00e9e vers les intentions de s\u00e9jour ;<\/li>\n<li>pages d\u2019h\u00e9bergement lisibles et distinctes ;<\/li>\n<li>page de situation r\u00e9ellement informative ;<\/li>\n<li>FAQ pratique sur le s\u00e9jour ;<\/li>\n<li>contenus locaux qui aident \u00e0 se projeter.<\/li>\n<\/ul>\n<p>C\u2019est aussi sur ce terrain que le site peut faire ce que les interm\u00e9diaires ne feront jamais : raconter votre \u00e9tablissement avec vos priorit\u00e9s, sans dilution dans une interface uniforme. Le sujet est d\u2019ailleurs bien pos\u00e9 dans <a href=\"https:\/\/hotel-webdesign.com\/site-hotelier-vs-booking-ce-que-votre-site-peut-faire-que-les-plateformes-ne-feront-jamais\/\">ce que votre site peut faire que les plateformes ne feront jamais<\/a>.<\/p>\n<h2>Le SEO : un levier lent, mais d\u00e9cisif pour une strat\u00e9gie long terme<\/h2>\n<p>Une strat\u00e9gie durable ne repose pas uniquement sur la publicit\u00e9. Elle s\u2019appuie aussi sur le SEO, c\u2019est-\u00e0-dire l\u2019optimisation pour les moteurs de recherche. Selon la d\u00e9finition du <a href=\"https:\/\/fr.wikipedia.org\/wiki\/R%C3%A9f%C3%A9rencement_naturel\" target=\"_blank\" rel=\"noopener\">r\u00e9f\u00e9rencement naturel<\/a>, il s\u2019agit de l\u2019ensemble des techniques visant \u00e0 am\u00e9liorer la position d\u2019un site dans les r\u00e9sultats des moteurs de recherche.<\/p>\n<p>Pourquoi ce levier est-il si important pour l\u2019h\u00f4tellerie ? Parce qu\u2019il permet de capter une demande d\u00e9j\u00e0 intentionniste : un internaute qui cherche une destination, un type de s\u00e9jour, une zone pr\u00e9cise, certains crit\u00e8res, ou directement le nom de votre \u00e9tablissement. Plus votre site r\u00e9pond proprement \u00e0 ces recherches, plus vous regagnez de l\u2019autonomie.<\/p>\n<h3>Ce qu\u2019un bon SEO h\u00f4telier apporte dans le temps<\/h3>\n<ul>\n<li>une visibilit\u00e9 moins d\u00e9pendante des budgets publicitaires ;<\/li>\n<li>un trafic qualifi\u00e9 sur des recherches utiles ;<\/li>\n<li>une meilleure ma\u00eetrise des contenus affich\u00e9s ;<\/li>\n<li>un renforcement de la notori\u00e9t\u00e9 de marque ;<\/li>\n<li>un effet cumulatif, si le site est entretenu r\u00e9guli\u00e8rement.<\/li>\n<\/ul>\n<p>Le SEO long terme repose sur des fondations simples :<\/p>\n<ul>\n<li>une architecture claire ;<\/li>\n<li>des pages ciblant chacune une intention de recherche ;<\/li>\n<li>des contenus r\u00e9ellement utiles ;<\/li>\n<li>des balises et titres coh\u00e9rents ;<\/li>\n<li>un site rapide, lisible sur mobile et techniquement propre.<\/li>\n<\/ul>\n<p>Le r\u00e9f\u00e9rencement ne remplace pas la conversion, mais il rend possible une acquisition plus stable. Sans cette base, chaque baisse de visibilit\u00e9 externe fragilise imm\u00e9diatement le chiffre d\u2019affaires direct.<\/p>\n<h2>La r\u00e9servation directe ne progresse que si le parcours est simple<\/h2>\n<p>Beaucoup d\u2019\u00e9tablissements perdent des r\u00e9servations directes non pas faute de trafic, mais faute de fluidit\u00e9. Un visiteur peut \u00eatre convaincu par l\u2019h\u00f4tel et pourtant quitter le site si le chemin vers la r\u00e9servation est confus, trop long ou peu rassurant.<\/p>\n<p>Le parcours de r\u00e9servation doit \u00eatre pens\u00e9 comme une continuit\u00e9 logique entre la d\u00e9couverte et l\u2019action. Quelques principes font souvent la diff\u00e9rence :<\/p>\n<ul>\n<li>montrer rapidement comment r\u00e9server ;<\/li>\n<li>\u00e9viter les ruptures visuelles trop fortes entre les pages d\u2019information et l\u2019outil de r\u00e9servation ;<\/li>\n<li>limiter les \u00e9tapes inutiles ;<\/li>\n<li>afficher des informations compr\u00e9hensibles avant la validation ;<\/li>\n<li>rassurer sur les conditions de s\u00e9jour et de r\u00e9servation.<\/li>\n<\/ul>\n<p>Un bon site ne pousse pas brutalement vers la vente. Il enl\u00e8ve les frictions au bon moment. Cela suppose d\u2019identifier les pages o\u00f9 les internautes h\u00e9sitent le plus : types d\u2019h\u00e9bergement, conditions, localisation, fonctionnement de l\u2019arriv\u00e9e, composition du s\u00e9jour ou \u00e9l\u00e9ments pratiques selon la saison.<\/p>\n<p>Il est aussi utile d\u2019aligner les messages entre vos canaux. Si l\u2019\u00e9tablissement communique sur la simplicit\u00e9, mais que le site exige trop d\u2019efforts pour r\u00e9server, la confiance baisse imm\u00e9diatement.<\/p>\n<h2>Contenus, marque et relation client : le trio qui construit la dur\u00e9e<\/h2>\n<p>R\u00e9duire la d\u00e9pendance aux plateformes ne consiste pas seulement \u00e0 vendre plus en direct aujourd\u2019hui. Il s\u2019agit aussi de rendre le prochain s\u00e9jour plus probable sans repasser par un interm\u00e9diaire. Pour cela, votre site doit jouer un r\u00f4le dans la m\u00e9moire de marque et dans la relation.<\/p>\n<p>Trois dimensions sont d\u00e9cisives.<\/p>\n<h3>1. Des contenus qui servent une intention r\u00e9elle<\/h3>\n<p>Les meilleurs contenus r\u00e9pondent \u00e0 des questions concr\u00e8tes. Que faire dans les environs selon la saison ? Comment choisir entre plusieurs types de s\u00e9jour ? \u00c0 quoi penser avant de venir ? Plus vos contenus sont utiles, plus ils augmentent la probabilit\u00e9 que le visiteur reste dans votre \u00e9cosyst\u00e8me.<\/p>\n<h3>2. Une marque identifiable<\/h3>\n<p>Sur une plateforme, beaucoup d\u2019\u00e9tablissements paraissent interchangeables. Sur votre site, vous pouvez installer une identit\u00e9 claire : ton, style visuel, niveau de d\u00e9tail, qualit\u00e9 de l\u2019information, mani\u00e8re d\u2019accueillir la demande. Cette coh\u00e9rence compte pour les clients qui cherchent plus qu\u2019une simple ligne de prix.<\/p>\n<h3>3. Une relation qui continue apr\u00e8s le s\u00e9jour<\/h3>\n<p>Le direct se construit aussi dans l\u2019apr\u00e8s. Si le client se souvient de votre site comme d\u2019un point de contact simple, clair et fiable, il reviendra plus facilement par ce canal. La strat\u00e9gie long terme vise pr\u00e9cis\u00e9ment cela : transformer un premier s\u00e9jour en relation plus autonome.<\/p>\n<p>Pour structurer cet ensemble, <a href=\"https:\/\/hotel-webdesign.com\/comment-construire-une-strategie-de-reservation-directe-durable\/\">une strat\u00e9gie de r\u00e9servation directe durable<\/a> doit articuler acquisition, conversion et fid\u00e9lisation, au lieu de traiter le site comme un projet isol\u00e9.<\/p>\n<h2>Quels contenus publier pour soutenir une strat\u00e9gie durable<\/h2>\n<p>Tous les contenus ne se valent pas. Certains cr\u00e9ent peu d\u2019impact, d\u2019autres alimentent durablement la visibilit\u00e9 et la conversion. Le plus efficace est souvent de combiner des pages commerciales solides avec un socle \u00e9ditorial utile.<\/p>\n<h3>Les contenus \u00e0 forte valeur pour un site h\u00f4telier<\/h3>\n<ul>\n<li>des pages de pr\u00e9sentation claires pour chaque univers de s\u00e9jour ;<\/li>\n<li>des pages d\u00e9di\u00e9es aux besoins fr\u00e9quents des clients ;<\/li>\n<li>des guides locaux pratiques ;<\/li>\n<li>des conseils saisonniers ;<\/li>\n<li>des r\u00e9ponses d\u00e9taill\u00e9es aux questions r\u00e9currentes ;<\/li>\n<li>des contenus qui aident \u00e0 choisir, pas seulement \u00e0 r\u00eaver.<\/li>\n<\/ul>\n<p>Par exemple, au lieu d\u2019un article g\u00e9n\u00e9rique sur une destination, mieux vaut produire une ressource pr\u00e9cise : comment organiser un s\u00e9jour, quoi privil\u00e9gier selon la m\u00e9t\u00e9o, comment pr\u00e9parer une venue en famille, ou quels points pratiques conna\u00eetre avant l\u2019arriv\u00e9e. Ces contenus attirent un trafic plus qualifi\u00e9 et servent ensuite la conversion.<\/p>\n<p>Il peut aussi \u00eatre utile d\u2019ancrer certains contenus dans l\u2019\u00e9cosyst\u00e8me touristique fran\u00e7ais avec des r\u00e9f\u00e9rences fiables. Pour des sujets li\u00e9s \u00e0 la structuration de l\u2019offre et au secteur, <a href=\"https:\/\/www.atout-france.fr\/\" target=\"_blank\" rel=\"noopener\">Atout France<\/a> constitue un rep\u00e8re institutionnel utile. On peut \u00e9galement rappeler qu\u2019<a href=\"https:\/\/fr.wikipedia.org\/wiki\/Atout_France\" target=\"_blank\" rel=\"noopener\">Atout France<\/a> est l\u2019op\u00e9rateur de l\u2019\u00c9tat fran\u00e7ais en mati\u00e8re de tourisme.<\/p>\n<h2>Les erreurs les plus fr\u00e9quentes qui emp\u00eachent un vrai r\u00e9sultat long terme<\/h2>\n<p>Beaucoup de sites h\u00f4teliers existent depuis des ann\u00e9es sans devenir un levier strat\u00e9gique. Ce n\u2019est pas forc\u00e9ment un probl\u00e8me de budget ; c\u2019est souvent un probl\u00e8me de priorit\u00e9s.<\/p>\n<h3>Erreur n\u00b01 : penser d\u2019abord design, puis usage<\/h3>\n<p>Un site peut \u00eatre \u00e9l\u00e9gant et pourtant inefficace. Si l\u2019utilisateur ne comprend pas rapidement o\u00f9 trouver l\u2019information utile ni comment r\u00e9server, l\u2019esth\u00e9tique seule ne compense rien.<\/p>\n<h3>Erreur n\u00b02 : dupliquer des textes standardis\u00e9s<\/h3>\n<p>Des contenus trop proches de ceux d\u00e9j\u00e0 vus ailleurs affaiblissent la diff\u00e9renciation. Ils aident peu le SEO et convainquent mal le visiteur qui cherche une preuve de s\u00e9rieux et de clart\u00e9.<\/p>\n<h3>Erreur n\u00b03 : ne pas structurer la mesure<\/h3>\n<p>Sans suivi des pages consult\u00e9es, des sources de trafic et des points de sortie, il devient difficile d\u2019am\u00e9liorer. Une strat\u00e9gie long terme suppose d\u2019observer ce qui attire, ce qui rassure et ce qui bloque.<\/p>\n<h3>Erreur n\u00b04 : croire que la r\u00e9servation directe se joue uniquement sur le tarif<\/h3>\n<p>Le prix compte, bien s\u00fbr, mais il n\u2019explique pas tout. La simplicit\u00e9, la confiance, la compr\u00e9hension de l\u2019offre et la qualit\u00e9 du parcours influencent fortement la d\u00e9cision finale.<\/p>\n<h3>Erreur n\u00b05 : ne pas faire vivre le site<\/h3>\n<p>Un site fig\u00e9 cesse progressivement d\u2019\u00eatre comp\u00e9titif. Les besoins des clients \u00e9voluent, les recherches changent, les attentes mobiles se renforcent, et le r\u00e9f\u00e9rencement se travaille dans la dur\u00e9e.<\/p>\n<h2>Comment organiser une strat\u00e9gie r\u00e9aliste sur 12 \u00e0 24 mois<\/h2>\n<p>La bonne approche n\u2019est pas de tout refaire d\u2019un bloc sans m\u00e9thode. Il vaut mieux avancer par \u00e9tapes, avec des objectifs concrets et des arbitrages clairs. Une agence sp\u00e9cialis\u00e9e comme Hotel Web Design, d\u00e9di\u00e9e \u00e0 l\u2019h\u00f4tellerie, \u00e0 la restauration et au tourisme, travaille sur ces leviers : cr\u00e9ation de sites, r\u00e9f\u00e9rencement naturel, campagnes sponsoris\u00e9es et moteur de r\u00e9servation. Mais m\u00eame sans entrer dans le choix des prestataires, la logique de plan reste la m\u00eame.<\/p>\n<figure class=\"autoblog-img wp-block-image\" style=\"margin:1.6em 0;text-align:center;\"><img decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-view-of-ui-developer-team-brainstorming-on-their-p-2025-10-07-23-09-40-utc-1024x684.jpg\" alt=\"Mains travaillant sur des maquettes de site web avec une tablette\" loading=\"lazy\" style=\"max-width:100%;height:auto;border-radius:10px;\"\/><\/figure>\n<h3>Phase 1 : consolider les fondations<\/h3>\n<ul>\n<li>clarifier les messages cl\u00e9s du site ;<\/li>\n<li>revoir l\u2019architecture des pages ;<\/li>\n<li>simplifier l\u2019acc\u00e8s \u00e0 la r\u00e9servation ;<\/li>\n<li>corriger les principaux freins de navigation.<\/li>\n<\/ul>\n<h3>Phase 2 : d\u00e9velopper la visibilit\u00e9 propri\u00e9taire<\/h3>\n<ul>\n<li>travailler le SEO sur les pages prioritaires ;<\/li>\n<li>cr\u00e9er des contenus utiles li\u00e9s aux intentions de s\u00e9jour ;<\/li>\n<li>renforcer les pages locales et pratiques ;<\/li>\n<li>utiliser le sponsoris\u00e9 en soutien, pas en b\u00e9quille permanente.<\/li>\n<\/ul>\n<h3>Phase 3 : am\u00e9liorer la conversion<\/h3>\n<ul>\n<li>tester les formulations, l\u2019ordre des informations et les acc\u00e8s \u00e0 la r\u00e9servation ;<\/li>\n<li>mieux relier les contenus \u00e9ditoriaux aux pages commerciales ;<\/li>\n<li>renforcer les \u00e9l\u00e9ments de r\u00e9assurance ;<\/li>\n<li>analyser les abandons et les points de friction.<\/li>\n<\/ul>\n<h3>Phase 4 : fid\u00e9liser et capitaliser<\/h3>\n<ul>\n<li>faire du site un r\u00e9flexe pour les clients d\u00e9j\u00e0 venus ;<\/li>\n<li>tenir \u00e0 jour les contenus utiles ;<\/li>\n<li>continuer \u00e0 enrichir les pages qui g\u00e9n\u00e8rent du trafic qualifi\u00e9 ;<\/li>\n<li>entretenir la coh\u00e9rence entre image de marque, promesse et exp\u00e9rience en ligne.<\/li>\n<\/ul>\n<p>Les r\u00e9sultats durables viennent rarement d\u2019un seul levier. Ils viennent d\u2019un syst\u00e8me coh\u00e9rent dans lequel le site prend progressivement plus de place dans l\u2019acquisition et la conversion.<\/p>\n<h2>Questions fr\u00e9quentes<\/h2>\n<h3>Comment augmenter la r\u00e9servation directe h\u00f4tel sans supprimer les plateformes ?<\/h3>\n<p>Il faut d\u2019abord r\u00e9\u00e9quilibrer les canaux, pas les opposer. Un site plus clair, mieux r\u00e9f\u00e9renc\u00e9 et plus simple \u00e0 utiliser permet de capter davantage de demandes directes tout en conservant les plateformes comme levier compl\u00e9mentaire selon les p\u00e9riodes.<\/p>\n<h3>Qu\u2019est-ce qui bloque le plus souvent les r\u00e9servations sur un site h\u00f4telier ?<\/h3>\n<p>Les freins les plus fr\u00e9quents sont un parcours trop complexe, des informations mal hi\u00e9rarchis\u00e9es et un manque de r\u00e9assurance. Souvent, le visiteur ne part pas parce qu\u2019il n\u2019est pas int\u00e9ress\u00e9, mais parce qu\u2019il ne trouve pas assez vite la r\u00e9ponse \u00e0 sa question.<\/p>\n<h3>Le SEO est-il vraiment utile pour un h\u00f4tel ind\u00e9pendant ?<\/h3>\n<p>Oui, car il aide \u00e0 gagner une visibilit\u00e9 propre sur des recherches li\u00e9es \u00e0 la destination, au type de s\u00e9jour ou au nom de l\u2019\u00e9tablissement. C\u2019est un levier important pour construire une pr\u00e9sence durable qui ne d\u00e9pend pas uniquement de l\u2019achat de trafic.<\/p>\n<h3>Faut-il privil\u00e9gier le design ou la conversion sur un site h\u00f4telier ?<\/h3>\n<p>Les deux doivent avancer ensemble, mais la conversion doit guider les choix. Un design r\u00e9ussi met en valeur l\u2019\u00e9tablissement et facilite l\u2019action ; un design purement esth\u00e9tique, sans logique de parcours, risque au contraire de freiner la r\u00e9servation directe.<\/p>\n<h3>Quels contenus publier pour attirer des clients en direct ?<\/h3>\n<p>Les contenus les plus utiles r\u00e9pondent \u00e0 des intentions concr\u00e8tes : organiser un s\u00e9jour, comprendre la localisation, choisir la bonne p\u00e9riode ou pr\u00e9parer l\u2019arriv\u00e9e. Ils doivent aider le visiteur \u00e0 d\u00e9cider, pas seulement pr\u00e9senter la destination de mani\u00e8re g\u00e9n\u00e9rale.<\/p>\n<h3>Combien de temps faut-il pour voir des r\u00e9sultats avec un site mieux pens\u00e9 ?<\/h3>\n<p>Tout d\u00e9pend du point de d\u00e9part, de la qualit\u00e9 du site existant et de la r\u00e9gularit\u00e9 des actions men\u00e9es. Certaines am\u00e9liorations de conversion produisent des effets rapides, tandis que le SEO et la r\u00e9duction de d\u00e9pendance aux interm\u00e9diaires demandent une vision plus longue.<\/p>\n<h3>Pourquoi le site reste-t-il central m\u00eame si l\u2019on fait aussi de la publicit\u00e9 ?<\/h3>\n<p>Parce que la publicit\u00e9 attire l\u2019attention, mais que le site transforme cette attention en demande directe. Sans site solide, les campagnes amplifient souvent un parcours imparfait ; avec un site strat\u00e9gique, elles alimentent un actif que l\u2019\u00e9tablissement contr\u00f4le vraiment.<\/p>\n<div class=\"autoblog-cta\" role=\"complementary\" aria-label=\"Votre devis en 5 mn\" style=\"clear:both!important;box-sizing:border-box!important;margin:2.4em 0!important;padding:clamp(28px,6vw,56px) clamp(20px,5vw,48px)!important;border-radius:8px!important;text-align:center!important;background-color:#524636!important;background-image:linear-gradient(rgba(82,70,54,.68),rgba(82,70,54,.80)),url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-view-of-ui-developer-team-brainstorming-on-their-p-2025-10-07-23-09-40-utc-1024x684.jpg')!important;background-size:cover!important;background-position:center!important;color:#ffffff!important;box-shadow:0 10px 28px rgba(0,0,0,.16)!important;overflow:hidden!important;\">\n<div style=\"margin:0!important;padding:0!important;text-align:center!important;text-transform:none!important;letter-spacing:0!important;color:#ffffff!important;font-family:raleway!important;text-shadow:0 1px 3px rgba(0,0,0,.35)!important;margin-bottom:10px!important;font-size:13px!important;font-weight:700!important;letter-spacing:.14em!important;text-transform:uppercase!important;line-height:1.3!important;opacity:.95;\">Hotel Web Design<\/div>\n<div style=\"margin:0!important;padding:0!important;text-align:center!important;text-transform:none!important;letter-spacing:0!important;color:#ffffff!important;font-family:raleway!important;text-shadow:0 1px 3px rgba(0,0,0,.35)!important;margin-bottom:14px!important;font-size:clamp(24px,3.6vw,36px)!important;font-weight:700!important;line-height:1.2!important;\">Votre devis en 5 mn<\/div>\n<div style=\"margin:0!important;padding:0!important;text-align:center!important;text-transform:none!important;letter-spacing:0!important;color:#ffffff!important;font-family:raleway!important;text-shadow:0 1px 3px rgba(0,0,0,.35)!important;max-width:640px!important;margin:0 auto 24px!important;font-size:16px!important;line-height:1.55!important;font-weight:400!important;opacity:.96;\">Sites internet, r\u00e9f\u00e9rencement et r\u00e9servation directe pour l&#x27;h\u00f4tellerie, la restauration et le tourisme.<\/div>\n<p><a href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\" target=\"_blank\" rel=\"noopener\" style=\"display:inline-block!important;box-sizing:border-box!important;max-width:100%!important;font-family:raleway!important;padding:15px 34px!important;border-radius:3px!important;background:#ffffff!important;color:#524636!important;font-size:16px!important;font-weight:700!important;line-height:1.25!important;text-decoration:none!important;text-transform:none!important;letter-spacing:.02em!important;border:0!important;box-shadow:0 4px 12px rgba(0,0,0,.25)!important;\">Parlons de votre projet<\/a><\/div>\n<p><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BlogPosting\", \"headline\": \"Site h\u00f4telier et strat\u00e9gie long terme face aux plateformes\", \"description\": \"D\u00e9couvrez comment un site h\u00f4telier renforce la r\u00e9servation directe h\u00f4tel et b\u00e2tit une strat\u00e9gie durable face aux plateformes en ligne.\", \"datePublished\": \"2026-10-13T18:33:13+02:00\", \"dateModified\": \"2026-10-13T18:33:13+02:00\", \"inLanguage\": \"fr\", \"author\": {\"@type\": \"Organization\", \"name\": \"Hotel Web Design\", \"url\": \"https:\/\/hotel-webdesign.com\"}, \"publisher\": {\"@type\": \"Organization\", \"name\": \"Hotel Web Design\", \"url\": \"https:\/\/hotel-webdesign.com\"}, \"image\": [\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel.jpg\"]}<\/script><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Comment augmenter la r\u00e9servation directe h\u00f4tel sans supprimer les plateformes ?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Il faut d\u2019abord r\u00e9\u00e9quilibrer les canaux, pas les opposer. 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Souvent, le visiteur ne part pas parce qu\u2019il n\u2019est pas int\u00e9ress\u00e9, mais parce qu\u2019il ne trouve pas assez vite la r\u00e9ponse \u00e0 sa question.\"}}, {\"@type\": \"Question\", \"name\": \"Le SEO est-il vraiment utile pour un h\u00f4tel ind\u00e9pendant ?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Oui, car il aide \u00e0 gagner une visibilit\u00e9 propre sur des recherches li\u00e9es \u00e0 la destination, au type de s\u00e9jour ou au nom de l\u2019\u00e9tablissement. C\u2019est un levier important pour construire une pr\u00e9sence durable qui ne d\u00e9pend pas uniquement de l\u2019achat de trafic.\"}}, {\"@type\": \"Question\", \"name\": \"Faut-il privil\u00e9gier le design ou la conversion sur un site h\u00f4telier ?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Les deux doivent avancer ensemble, mais la conversion doit guider les choix. 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data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"305\" width=\"1024\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1024x305.png\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1024x305.png 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-300x89.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-768x229.png 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1536x457.png 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-18x5.png 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1.png 1783w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1765898930642\" >\n\t<div class=\"txtsidebar\" style=\"text-align: center;\"><strong>Hotel Web Design<br \/>\nL\u2019agence digitale de l\u2019h\u00f4tellerie Restauration et Tourisme<\/strong><\/div>\n<div class=\"txtsidebar\" style=\"text-align: justify; margin-top: 25px;\">Gr\u00e2ce \u00e0 notre double expertise digital + h\u00f4tellerie, nous accompagnons les h\u00f4teliers et propri\u00e9taires dans leur transformation : cr\u00e9ation de sites, optimisation SEO, campagnes publicitaires cibl\u00e9es, connexion avec les logiciels m\u00e9tiers.<\/div>\n<\/div>\n\n\n\n<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"169\" width=\"300\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/Creative-3D-Visual-Animation-Website-Development-2.gif\" alt=\"\"  \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div><div class=\"nectar-cta  hover_color_99AFA8 border_radius_100px alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit has-icon font_size_desktop_14px top_position_desktop_16px \" data-color=\"custom\" data-using-bg=\"true\" data-style=\"basic\" data-display=\"block\" data-alignment=\"center\" data-text-color=\"custom\" style=\"--nectar-text-color: #FDFDFD; --nectar-button-color: #C2CCD3; --nectar-button-color-hover: #99AFA8; --nectar-icon-gap: 5px; \"><span style=\"color: #FDFDFD;\" class=\"nectar-button-type\"><span class=\"link_wrap\" style=\"padding-top: 2%; padding-right: 2%; padding-bottom: 2%; padding-left: 2%; background-color: #C2CCD3;\"><i><span class=\"im-icon-wrap\"><span><svg role=\"presentation\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n        <path d=\"M12.399 23.391c-3.027 0-5.872-1.179-8.013-3.316-4.419-4.419-4.419-11.612 0-16.028 2.14-2.139 4.987-3.321 8.013-3.321 3.028 0 5.872 1.18 8.013 3.321 4.419 4.417 4.419 11.607 0 16.028-2.141 2.137-4.987 3.316-8.013 3.316zM12.399 2.057c-2.671 0-5.181 1.040-7.071 2.931-3.899 3.899-3.899 10.243 0 14.14 1.889 1.888 4.4 2.925 7.071 2.925s5.183-1.037 7.071-2.925c3.899-3.901 3.899-10.245 0-14.14-1.889-1.891-4.4-2.931-7.071-2.931zM12.32 17.332c-0.368 0-0.667-0.3-0.667-0.667v-9.333c0-0.367 0.299-0.667 0.667-0.667s0.667 0.3 0.667 0.667v9.333c0 0.367-0.299 0.667-0.667 0.667zM16.987 12.665h-9.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h9.333c0.367 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM28.691 31.275c-0.569 0-1.104-0.223-1.508-0.625l-9.217-9.253 3.115-3.127 9.225 9.252c0.833 0.833 0.833 2.191 0 3.024l-0.107 0.104c-0.403 0.404-0.939 0.625-1.508 0.625zM19.848 21.396l8.28 8.311c0.303 0.301 0.827 0.303 1.131 0l0.107-0.107c0.311-0.311 0.311-0.82 0-1.137l-8.283-8.305-1.235 1.239z\"><\/path>\n        <\/svg><\/span><\/span><\/i><a target=\"_blank\" class=\"link_text\" role=\"button\" href=\"\/contact\"><span class=\"text\">Analyse gratuite de votre site<\/span><\/a><\/span><\/span><\/div>\n    <div class=\"row blog-recent columns-1\" data-style=\"list_featured_first_row\" data-color-scheme=\"light\" data-remove-post-date=\"1\" data-remove-post-author=\"1\" data-remove-post-comment-number=\"1\" data-remove-post-nectar-love=\"1\">\n\n      \n      <div class=\"col span_12 post-17099 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/site-hotelier-et-strategie-long-terme-face-aux-plateformes\/\" aria-label=\"Site h\u00f4telier et strat\u00e9gie long terme face aux plateformes\"><\/a><a class=\"featured\" aria-label=\"Site h\u00f4telier et strat\u00e9gie long terme face aux plateformes\" href=\"https:\/\/hotel-webdesign.com\/en\/site-hotelier-et-strategie-long-terme-face-aux-plateformes\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"403\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-600x403.jpg\" class=\"attachment-portfolio-thumb size-portfolio-thumb wp-post-image\" alt=\"hotel website design rental\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-600x403.jpg 600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-900x604.jpg 900w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-400x269.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/a>            <div class=\"post-header featured\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h3>Site h\u00f4telier et strat\u00e9gie long terme face aux plateformes<\/h3>            <\/div><!--\/post-header-->\n\n            <div class=\"excerpt\">Oui, un site h\u00f4telier bien con\u00e7u peut devenir le socle d\u2019une strat\u00e9gie durable pour augmenter&hellip;<\/div>\n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17098 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-distribution-numerique\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/comment-reprendre-le-controle-de-votre-distribution-en-ligne\/\" aria-label=\"Comment reprendre le contr\u00f4le de votre distribution en ligne\"><\/a><a class=\"small\" aria-label=\"Comment reprendre le contr\u00f4le de votre distribution en ligne\" href=\"https:\/\/hotel-webdesign.com\/en\/comment-reprendre-le-controle-de-votre-distribution-en-ligne\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-uey8ati6d0-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-uey8ati6d0-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-uey8ati6d0-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-uey8ati6d0-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-uey8ati6d0-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-uey8ati6d0-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-uey8ati6d0-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Comment reprendre le contr\u00f4le de votre distribution en ligne<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17097 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-distribution-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/pourquoi-les-ota-gagnent-quand-votre-site-est-mal-optimise\/\" aria-label=\"Pourquoi les OTA gagnent quand votre site est mal optimis\u00e9\"><\/a><a class=\"small\" aria-label=\"Pourquoi les OTA gagnent quand votre site est mal optimis\u00e9\" href=\"https:\/\/hotel-webdesign.com\/en\/pourquoi-les-ota-gagnent-quand-votre-site-est-mal-optimise\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Pourquoi les OTA gagnent quand votre site est mal optimis\u00e9<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17094 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/le-role-du-contenu-dans-la-reservation-directe\/\" aria-label=\"Le r\u00f4le du contenu dans la r\u00e9servation directe\"><\/a><a class=\"small\" aria-label=\"Le r\u00f4le du contenu dans la r\u00e9servation directe\" href=\"https:\/\/hotel-webdesign.com\/en\/le-role-du-contenu-dans-la-reservation-directe\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Le r\u00f4le du contenu dans la r\u00e9servation directe<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17092 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-persuasion-digitale\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/pourquoi-votre-site-doit-devenir-plus-convaincant-que-booking\/\" aria-label=\"Pourquoi votre site doit devenir plus convaincant que Booking\"><\/a><a class=\"small\" aria-label=\"Pourquoi votre site doit devenir plus convaincant que Booking\" href=\"https:\/\/hotel-webdesign.com\/en\/pourquoi-votre-site-doit-devenir-plus-convaincant-que-booking\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Pourquoi votre site doit devenir plus convaincant que Booking<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17091 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-strategie-digitale\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/comment-transformer-votre-site-en-canal-prioritaire\/\" aria-label=\"Comment transformer votre site en canal prioritaire\"><\/a><a class=\"small\" aria-label=\"Comment transformer votre site en canal prioritaire\" href=\"https:\/\/hotel-webdesign.com\/en\/comment-transformer-votre-site-en-canal-prioritaire\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Comment transformer votre site en canal prioritaire<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17089 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-comportement-client\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/pourquoi-les-clients-comparent-mais-reservent-ailleurs\/\" aria-label=\"Pourquoi les clients comparent mais r\u00e9servent ailleurs\"><\/a><a class=\"small\" aria-label=\"Pourquoi les clients comparent mais r\u00e9servent ailleurs\" href=\"https:\/\/hotel-webdesign.com\/en\/pourquoi-les-clients-comparent-mais-reservent-ailleurs\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Pourquoi les clients comparent mais r\u00e9servent ailleurs<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17088 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-conversion-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/les-erreurs-de-design-qui-favorisent-booking-au-lieu-de-votre-site\/\" aria-label=\"Les erreurs de design qui favorisent Booking au lieu de votre site\"><\/a><a class=\"small\" aria-label=\"Les erreurs de design qui favorisent Booking au lieu de votre site\" href=\"https:\/\/hotel-webdesign.com\/en\/les-erreurs-de-design-qui-favorisent-booking-au-lieu-de-votre-site\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Les erreurs de design qui favorisent Booking au lieu de votre site<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17087 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-rentabilite-digitale\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/comment-un-site-internet-peut-proteger-votre-marge\/\" aria-label=\"Comment un site Internet peut prot\u00e9ger votre marge\"><\/a><a class=\"small\" aria-label=\"Comment un site Internet peut prot\u00e9ger votre marge\" href=\"https:\/\/hotel-webdesign.com\/en\/comment-un-site-internet-peut-proteger-votre-marge\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-close-up-of-young-mixed-race-female-graphic-design-2025-04-03-06-07-52-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-close-up-of-young-mixed-race-female-graphic-design-2025-04-03-06-07-52-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-close-up-of-young-mixed-race-female-graphic-design-2025-04-03-06-07-52-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-close-up-of-young-mixed-race-female-graphic-design-2025-04-03-06-07-52-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-close-up-of-young-mixed-race-female-graphic-design-2025-04-03-06-07-52-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-close-up-of-young-mixed-race-female-graphic-design-2025-04-03-06-07-52-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-close-up-of-young-mixed-race-female-graphic-design-2025-04-03-06-07-52-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Comment un site Internet peut prot\u00e9ger votre marge<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17083 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/site-hotelier-loutil-central-de-votre-strategie-digitale\/\" aria-label=\"Site h\u00f4telier : l\u2019outil central de votre strat\u00e9gie digitale\"><\/a><a class=\"small\" aria-label=\"Site h\u00f4telier : l\u2019outil central de votre strat\u00e9gie digitale\" href=\"https:\/\/hotel-webdesign.com\/en\/site-hotelier-loutil-central-de-votre-strategie-digitale\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Site h\u00f4telier : l\u2019outil central de votre strat\u00e9gie digitale<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17082 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-optimisation-couts\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/comment-une-agence-web-peut-faire-baisser-vos-commissions-sans-miracle\/\" aria-label=\"Comment une agence web peut faire baisser vos commissions sans miracle\"><\/a><a class=\"small\" aria-label=\"Comment une agence web peut faire baisser vos commissions sans miracle\" href=\"https:\/\/hotel-webdesign.com\/en\/comment-une-agence-web-peut-faire-baisser-vos-commissions-sans-miracle\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Comment une agence web peut faire baisser vos commissions sans miracle<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17081 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/pourquoi-les-hoteliers-qui-reussissent-investissent-dans-leur-site\/\" aria-label=\"Pourquoi les h\u00f4teliers qui r\u00e9ussissent investissent dans leur site\"><\/a><a class=\"small\" aria-label=\"Pourquoi les h\u00f4teliers qui r\u00e9ussissent investissent dans leur site\" href=\"https:\/\/hotel-webdesign.com\/en\/pourquoi-les-hoteliers-qui-reussissent-investissent-dans-leur-site\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Pourquoi les h\u00f4teliers qui r\u00e9ussissent investissent dans leur site<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17080 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-moteurs-ota\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/les-limites-des-moteurs-de-reservation-fournis-par-les-ota\/\" aria-label=\"Les limites des moteurs de r\u00e9servation fournis par les OTA\"><\/a><a class=\"small\" aria-label=\"Les limites des moteurs de r\u00e9servation fournis par les OTA\" href=\"https:\/\/hotel-webdesign.com\/en\/les-limites-des-moteurs-de-reservation-fournis-par-les-ota\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Les limites des moteurs de r\u00e9servation fournis par les OTA<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17078 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-storytelling-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/comment-raconter-votre-difference-que-booking-ne-montrera-jamais\/\" aria-label=\"Comment raconter votre diff\u00e9rence que Booking ne montrera jamais\"><\/a><a class=\"small\" aria-label=\"Comment raconter votre diff\u00e9rence que Booking ne montrera jamais\" href=\"https:\/\/hotel-webdesign.com\/en\/comment-raconter-votre-difference-que-booking-ne-montrera-jamais\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Comment raconter votre diff\u00e9rence que Booking ne montrera jamais<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17077 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-vente-additionnelle\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/pourquoi-votre-site-doit-vendre-plus-quune-chambre\/\" aria-label=\"Pourquoi votre site doit vendre plus qu\u2019une chambre\"><\/a><a class=\"small\" aria-label=\"Pourquoi votre site doit vendre plus qu\u2019une chambre\" href=\"https:\/\/hotel-webdesign.com\/en\/pourquoi-votre-site-doit-vendre-plus-quune-chambre\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Pourquoi votre site doit vendre plus qu\u2019une chambre<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17076 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-strategie-tarifaire\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/ota-et-guerre-des-prix-comment-votre-site-peut-sortir-du-piege\/\" aria-label=\"OTA et guerre des prix : comment votre site peut sortir du pi\u00e8ge\"><\/a><a class=\"small\" aria-label=\"OTA et guerre des prix : comment votre site peut sortir du pi\u00e8ge\" href=\"https:\/\/hotel-webdesign.com\/en\/ota-et-guerre-des-prix-comment-votre-site-peut-sortir-du-piege\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"hotel website design rental\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-300x300.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-768x768.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-350x350.jpg 350w, 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class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/comment-un-site-bien-pense-augmente-la-valeur-percue-de-vos-chambres\/\" aria-label=\"Comment un site bien pens\u00e9 augmente la valeur per\u00e7ue de vos chambres\"><\/a><a class=\"small\" aria-label=\"Comment un site bien pens\u00e9 augmente la valeur per\u00e7ue de vos chambres\" href=\"https:\/\/hotel-webdesign.com\/en\/comment-un-site-bien-pense-augmente-la-valeur-percue-de-vos-chambres\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"hotel website design rental\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-300x300.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-768x768.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-800x800.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel.jpg 1024w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Comment un site bien pens\u00e9 augmente la valeur per\u00e7ue de vos chambres<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17069 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-experience-utilisateur\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/pourquoi-la-reservation-directe-commence-par-lexperience-utilisateur\/\" aria-label=\"Pourquoi la r\u00e9servation directe commence par l\u2019exp\u00e9rience utilisateur\"><\/a><a class=\"small\" aria-label=\"Pourquoi la r\u00e9servation directe commence par l\u2019exp\u00e9rience utilisateur\" 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class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Pourquoi la r\u00e9servation directe commence par l\u2019exp\u00e9rience utilisateur<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17068 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-directe\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/site-internet-et-fidelisation-larme-anti-booking\/\" aria-label=\"Site Internet et fid\u00e9lisation : l\u2019arme anti-Booking\"><\/a><a class=\"small\" aria-label=\"Site Internet et fid\u00e9lisation : l\u2019arme anti-Booking\" href=\"https:\/\/hotel-webdesign.com\/en\/site-internet-et-fidelisation-larme-anti-booking\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Site Internet et fid\u00e9lisation : l\u2019arme anti-Booking<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17063 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-donnees-clients\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/en\/comment-recuperer-les-donnees-clients-que-booking-garde-pour-lui\/\" aria-label=\"Comment r\u00e9cup\u00e9rer les donn\u00e9es clients que Booking garde pour lui\"><\/a><a class=\"small\" aria-label=\"Comment r\u00e9cup\u00e9rer les donn\u00e9es clients que Booking garde pour lui\" href=\"https:\/\/hotel-webdesign.com\/en\/comment-recuperer-les-donnees-clients-que-booking-garde-pour-lui\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/en\/category\/blog-actualites\/\">blog actualites<\/a><\/span>              <h5>Comment r\u00e9cup\u00e9rer les donn\u00e9es clients que Booking garde pour lui<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n    <\/div><!--\/blog-recent-->\n\n  <div class=\"nectar-cta  hover_color_99AFA8 border_radius_100px 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2.667h26.667v1.333h-26.667v-1.333zM2.667 32c-1.471 0-2.667-1.195-2.667-2.667h1.333c0 0.736 0.599 1.333 1.333 1.333v1.333zM0 5.333h1.333v24h-1.333v-24zM1.333 5.333h-1.333c0-1.469 1.196-2.667 2.667-2.667v1.333c-0.735 0-1.333 0.597-1.333 1.333zM32 5.333h-1.333c0-0.736-0.599-1.333-1.333-1.333v-1.333c1.472 0 2.667 1.197 2.667 2.667zM8.667 6c-0.368 0-0.667-0.299-0.667-0.667v-4c0-0.368 0.299-0.667 0.667-0.667s0.667 0.299 0.667 0.667v4c0 0.368-0.299 0.667-0.667 0.667zM23.333 6c-0.367 0-0.667-0.299-0.667-0.667v-4c0-0.368 0.3-0.667 0.667-0.667s0.667 0.299 0.667 0.667v4c0 0.368-0.3 0.667-0.667 0.667zM26.667 9.333h-21.333c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h21.333c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 13.333h-4c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.299 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 13.333h-5.333c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 13.333h-4c-0.367 0-0.667-0.299-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 17.333h-4c-0.368 0-0.667-0.3-0.667-0.667 0-0.368 0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.299 0.667 0.667 0 0.367-0.299 0.667-0.667 0.667zM18.667 17.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667 0-0.368 0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.299 0.667 0.667 0 0.367-0.3 0.667-0.667 0.667zM26.667 17.333h-4c-0.367 0-0.667-0.3-0.667-0.667 0-0.368 0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.299 0.667 0.667 0 0.367-0.3 0.667-0.667 0.667zM9.333 21.333h-4c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 21.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 21.333h-4c-0.367 0-0.667-0.3-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 25.333h-4c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 25.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 25.333h-4c-0.367 0-0.667-0.3-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667z\"><\/path>\n        <\/svg><\/span><\/span><\/i><a target=\"_blank\" class=\"link_text\" role=\"button\" href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\"><span class=\"text\">Rendez-vous t\u00e9l\u00e9phonique<\/span><\/a><\/span><\/span><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"googlecta\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-hotel-ads.svg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap \" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 300\" preserveAspectRatio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone \"  data-border-radius=\"15px\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1683977772092\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10514 size-full alignleft\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"\" width=\"266\" height=\"107\" \/><span style=\"color: #000000;\">Hotel Web Design est partenaire de Google avec le programme <strong>Google Hotels<\/strong>, dont nos clients <strong>profitent au quotidien<\/strong>: les informations concernant vos h\u00e9bergements, disponibilit\u00e9s et tarifs sont envoy\u00e9es en continu au moteur de recherche, qui affiche des liens de r\u00e9servation gratuits depuis la recherche Google, directement vers votre page de r\u00e9servation. <strong>Ces liens gratuits\u00a0<\/strong>repr\u00e9sentent en 2022 environ 15% de r\u00e9servations suppl\u00e9mentaires sans commission chez nos clients ! D\u00e9couvrir notre article consacr\u00e9 aux <a href=\"https:\/\/hotel-webdesign.com\/google-free-hotel-booking-links-comment-en-profiter\" target=\"_blank\" rel=\"noopener\">liens de r\u00e9servation gratuits de Google<\/a><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"sitereservationcta\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap \" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 300\" preserveAspectRatio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap \" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 300\" preserveAspectRatio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">Site de r\u00e9servation<\/h2>\n<h2>&#8211;<br \/>\nL&rsquo;offre de r\u00e9servation pour h\u00f4tels &amp; locations saisonni\u00e8res<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone \" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Site livr\u00e9 \u00ab\u00a0cl\u00e9s en mains\u00a0\u00bb et formation \u00e0 l&rsquo;interface d&rsquo;administration \u00e0 la livraison<\/li>\n<li>Logo &amp; charte graphique adapt\u00e9s. Reprise possible de vos \u00e9l\u00e9ments existants<\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/referencement-naturel-hotel-restaurant\">R\u00e9f\u00e9rencement h\u00f4telier<\/a><\/li>\n<li>Int\u00e9gration du <a href=\"https:\/\/hotel-webdesign.com\/moteur-reservation-channel-manager-hotel-chambre-hote\">module de r\u00e9servations\u00a0<\/a><\/li>\n<li>ou int\u00e9gration d&rsquo;un moteur de r\u00e9servation externe (Reservit, Availpro, Mister booking, Roomcloud, etc)<\/li>\n<li>Int\u00e9gration d&rsquo;\u00e9l\u00e9ments HTML sp\u00e9cifiques (portails d&rsquo;avis, avis client, m\u00e9t\u00e9o, presse, pop-ups, chat direct etc)<\/li>\n<li>S\u00e9curis\u00e9 SSL \/ HTTPS<\/li>\n<li>Multilingue<\/li>\n<li>Interface utilisateur du site<\/li>\n<li>H\u00e9bergement et nom de domaine<\/li>\n<li>Livraison rapide<\/li>\n<\/ul>\n<a class=\"nectar-button n-sc-button medium accent-color regular-button\"  href=\"\/contact\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>DEMANDER UN DEVIS<\/span><\/a> <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesigncta\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap \" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 300\" preserveAspectRatio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone \"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3630 size-small faviconhwdcalltoactionsection\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-100x100.png 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-140x140.png 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-500x500.png 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-350x350.png 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-270x270.png 270w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-192x192.png 192w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-180x180.png 180w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-32x32.png 32w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png 512w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #acb9ca;\"><strong>Hotel Web Design<\/strong><\/span> est l&rsquo;agence web <span style=\"color: #acb9ca;\"><strong>100% d\u00e9di\u00e9e \u00e0 l&rsquo;h\u00f4tellerie<\/strong><\/span>, qui vous accompagne sur tous les aspects de la communication digitale pour vos h\u00e9bergements: <span style=\"color: #acb9ca;\"><strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/creation-site-reservation\">sites internet de r\u00e9servation<\/a><\/strong>, <strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/referencement-naturel-hotel-restaurant\">r\u00e9f\u00e9rencement naturel<\/a><\/strong><\/span> sp\u00e9cialis\u00e9 h\u00f4tellerie, <span style=\"color: #acb9ca;\"><strong><span style=\"text-decoration: none;\"><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/referencement-google-ads-hotel-restaurant\">r\u00e9f\u00e9rencement Google Ads<\/a> <\/span><\/strong><\/span>et Google Hotel Ads, campagnes r\u00e9seaux sociaux, chartes graphiques et logo pour \u00e9tablissements h\u00f4teliers.<span style=\"color: #993366;\"><br \/>\n<span style=\"color: #acb9ca;\"><strong><a class=\"\" style=\"color: #acb9ca;\" href=\"\/contact\" target=\"_Blank\" rel=\"noopener\">Prenez RDV aujourd&rsquo;hui<\/a> <\/strong><\/span><\/span>pour obtenir des conseils gratuits sur une gestion digitale optimale pour vos h\u00e9bergements.\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"retrieve customer contact details booking Why Booking keeps your customers' data (and what this concretely means for your hotel) You feel like you are filling your rooms\u2026 but not...","protected":false},"author":23,"featured_media":11552,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_opengraph-title":"Site h\u00f4telier et strat\u00e9gie long terme face aux plateformes","_yoast_wpseo_opengraph-image":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel.jpg","_nectar_header_bg":"","_nectar_header_bg_height":420,"_hwd_blog_posteur":"","footnotes":"","_yoast_wpseo_twitter-title":"Site h\u00f4telier et strat\u00e9gie long terme face aux 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