{"id":6870,"date":"2022-04-08T13:17:23","date_gmt":"2022-04-08T12:17:23","guid":{"rendered":"https:\/\/hotel-webdesign.com\/comment-augmenter-les-reservations-directes-sur-un-site-hotelier-5"},"modified":"2025-06-20T16:27:36","modified_gmt":"2025-06-20T14:27:36","slug":"setting-up-google-ads-for-a-hotel","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/en\/mettre-en-place-google-ads-pour-un-hotel\/","title":{"rendered":"Setting up Google Ads Hotel"},"content":{"rendered":"
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Setting up Google Ads Hotel<\/h2>\n

Google Ads at a glance: the modern marketer's complete arsenal<\/h4>\n

In the collective imagination, Google Ads is often summed up as the sponsored links that squat on the first page. In reality, the platform is a galaxy of interconnected formats: Search Network campaigns to capture raw intent; Display to seduce through images; Video to set an emotional scene on YouTube; Shopping to sell a gift box; Discovery to surprise Internet users on Gmail or Discover; Performance Max to automate the creative mix and budget allocation; not forgetting Call, Applications, Local and, of course, Hotel. Each brick corresponds to a stage in the customer journey, from awareness to the final booking. When these formats are aligned, travellers no longer see a series of ads: they experience a fluid conversation with your brand, sometimes informative, sometimes persuasive, but always coherent.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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Our DNA: more than a service provider, the co-pilot of your digital success<\/strong><\/p>\n

For nearly fifteen years, Hotel Web Design has built its reputation on a deep-seated conviction: every establishment tells a story that needs to be told at the right time, on the right screen, in front of the right traveller. So our first action is never to pull out a standardised campaign, but to enter your lobby, breathe in the atmosphere, listen to your teams describe their ambitions and decipher the emotions on your guests' faces. Then we turn these observations into a strategy: a hand-sewn digital plan in which every pixel, every budget and every KPI is in dialogue with your values, your seasons and your profitability imperatives. It's this artisanal, results-focused approach that has earned us the trust of dozens of hotels, guest houses and restaurants looking for controlled growth.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Why Google Ads remains a decisive lever for the hotel industry<\/h3>\n

Google Ads - Mountain View's flagship advertising programme - is not just one tool among many; it is often the tipping point between fair visibility and massive exposure. Its range includes :<\/p>\n