{"id":7643,"date":"2022-04-25T10:42:12","date_gmt":"2022-04-25T09:42:12","guid":{"rendered":"https:\/\/hotel-webdesign.com\/comment-ameliorer-le-referencement-de-son-hotel-sur-google-2"},"modified":"2022-07-04T12:06:31","modified_gmt":"2022-07-04T11:06:31","slug":"how-to-improve-the-seo-of-your-hotel-on-google","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/en\/how-to-improve-the-seo-of-your-hotel-on-google\/","title":{"rendered":"How to improve the SEO of your hotel on Google ?"},"content":{"rendered":"<div id=\"fws_69e37f862ece6\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col has-animation padding-4-percent inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-left\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: center;\">Choosing a good SEO to increase your customer base<\/h2>\n<\/div>\n\n\n\n<div id=\"fws_69e37f862f65f\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 70px; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column padding-4-percent inherit_tablet inherit_phone\"   data-shadow=\"medium_depth\" data-border-radius=\"5px\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>Our Hotel Web Design agency is an expert in natural referencing for the hotel and catering industry, we create turnkey sites and verified by natural referencing experts who will accompany you to maximize your chances of being the best referenced.<\/p>\n<p>In this article we present how to improve the referencing of your Hotel on Google. Google is the undisputed world leader of search engines, it concentrates 65% of the market share, Safari in comparison holds 18% of the world market share. To reach the widest possible audience, you have to be on Google. For your site to be on google, it must be in the google index. In 2021 there are 130,000 billion pages on the Google index.<\/p>\n<p>For your site to be present on the index, it must be identified by Google as being relevant and worthy of being presented to Google users. Google has Robots, Bots that will scan all sites and add them to index it or not. If they are not referenced, Google has a problem with the content of the page in question. Thanks to Google Search Console you can directly make an indexing request to google by inserting the url of the page to be made visible.<\/p>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e37f863014a\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 13px; padding-bottom: 5px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 10px; margin-bottom: 10px; \" class=\"vc_col-sm-8 wpb_column column_container vc_column_container col padding-4-percent inherit_tablet inherit_phone\"  data-border-radius=\"5px\" data-shadow=\"small_depth\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#898989;  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2>SEO natural referencing<\/h2>\n<p>Implementing a web strategy necessarily requires having traffic on your website, but to be visible on the web you must be referenced. Natural referencing is the easiest and most profitable way for a web business to gain visibility. SEO encompasses all kinds of techniques and tricks to highlight your site compared to others and come first in the results. There are different rules that you can easily follow.<\/p>\n<h3>The 10 commandments of SEO:<\/h3>\n<ul>\n<li>Have a Unique Page SEO Title, no one has used this title before.<\/li>\n<li>A consistent general theme, use of keywords and synonyms.<\/li>\n<li>Make the theme appear from the first page, the first paragraph.<\/li>\n<li>An average length of 1600 words per page or article, minimum 600 words.<\/li>\n<li>The site must be responsive, it must absolutely adapt to mobiles.<\/li>\n<li>Add a meta description with keywords and that is not too long.<\/li>\n<li>Integrate external links, content on your site refers to another page on your site.<\/li>\n<li>Give a Title and an alternative text to the images using the keywords<\/li>\n<li>Integrate external links, which lead to partner sites or articles, into your textual content.<\/li>\n<li>Separate your texts with these titles in H1 form; H2; H3; H4 knowing that there will only be one H1, your page title.<\/li>\n<\/ul>\n<p>If you follow these different points, your pages will be referenced by Google, they may not appear first but you will already be visible on Google. To really appear first on Google there is no miracle recipe, only unique, original, well-structured and quality content will be referenced if all the other steps have also been respected.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding vc_custom_1488375555725 inherit_tablet inherit_phone\" data-using-bg=\"true\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"true\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2015\/12\/seo-image-audit.jpg'); \"><\/div><\/div><\/div><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e37f86313b8\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#898989;  opacity: 0.3; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding vc_custom_1488375555725 inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap right\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"small_depth\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/ememmpuojlw.jpg\" alt=\"hotel website referencing\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/ememmpuojlw.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/ememmpuojlw-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/ememmpuojlw-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/ememmpuojlw-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/ememmpuojlw-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/ememmpuojlw-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"margin-top: 10px; margin-bottom: 10px; \" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-4-percent inherit_tablet inherit_phone\"  data-border-radius=\"5px\" data-shadow=\"small_depth\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2>Google's algorithm<\/h2>\n<p><strong>Google's algorithm<\/strong> is mysterious and complex to understand. In fact, it is used in the singular here, but Google superimposes hundreds if not thousands of different filters and rules to either penalise or favour a website according to these practices.<\/p>\n<p>The name of Google's algo is\u00a0<strong>Core Update<\/strong>It is regularly updated, so the conditions for referencing may change. The only thing that hasn't changed is that Google is absolutely looking for quality content.<\/p>\n<p>The Core Update algorithm includes old Google algo's such as Pinguin and Panda.<\/p>\n<p><strong>The Pinguin algorithm<\/strong>\u00a0ensures the quality of incoming and outgoing links. It fights spam. This is very important for SEO, as it will punish useless link stuffing that has nothing to do with the subject of the page and favour sites that use them in the right way.<\/p>\n<p><strong>The Panda algorithm<\/strong> will distinguish between \"good\" and \"bad\" websites. It will analyse the content of a site and deduce whether it is relevant. This algorithm will act as a cleaning filter: bad sites will not be included in the Google index for referencing and good sites will be favoured.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e37f8632da0\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 20px; padding-bottom: 30px; --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-bottom: 20px; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col has-animation padding-4-percent inherit_tablet inherit_phone\"  data-border-radius=\"20px\" data-shadow=\"medium_depth\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-left\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#898989;  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h3><strong>Build inbound links<\/strong><\/h3>\n<p>Once Google has entered your website and these different pages in its Index, you will then be visible on the web, but depending on the relevance of your content, you may be on the 5th page or the first result. on your side and be the best referenced, you will have to use netlinking. This consists of displaying a website A on another partner website B so that visitors to this site also come to visit site A, via a link. Thus, the visibility of the site increases and it therefore benefits from a better referencing.<\/p>\n<p>You don't have to choose just any website. The choice of partner sites on which you wish to appear must be thoughtful and relevant. For example, a hotel website has no reason to appear on a clothing brand website. They are two different fields and there is no connection between the two. It would be irrelevant and the Pinguin algorithm will notice it right away and then your page will not be indexed.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e37f8633915\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"small_depth\" data-animation=\"fade-in\"  style=\"margin-left: 10px;\">\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/vcti-0qlvga-1.jpg\" alt=\"hotel website\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/vcti-0qlvga-1.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/vcti-0qlvga-1-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/vcti-0qlvga-1-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/vcti-0qlvga-1-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/vcti-0qlvga-1-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/vcti-0qlvga-1-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"margin-top: 10px; margin-bottom: 20px; \" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-4-percent vc_custom_1488375555725 inherit_tablet inherit_phone\"  data-border-radius=\"5px\" data-shadow=\"small_depth\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#898989;  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left;\">Paid SEO<\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Paying for SEO optimization? It is also possible. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">For this, different tools can be used such as: <\/span><b><\/b><\/p><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/ads.google.com\/intl\/fr_fr\/home\/\"><span style=\"font-weight: 400;\">campaign<\/span> <\/a><span style=\"font-weight: 400;\">Buy keywords to appear in ads at the top of pages when searched on Google. For example, a hotel located in Saint Jean De Mont can buy the following keywords: \"Hotel Saint Jean De Mont\" if it wants to appear in these ads. As soon as a click is made on the ad, the hotelier must pay.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/hotelprices\/answer\/9238461?hl=fr\"><span style=\"font-weight: 400;\">Google Hotel Ads <\/span><\/a><span style=\"font-weight: 400;\">In addition to non-commissioned appearances, Google Hotel offers sponsored results, which rank above other results. Hotel advertisers will be required to pay a commission to Google for each click on the ad.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ads on social networks: <\/span><span style=\"font-weight: 400;\">Most social networks offer several paid advertising formats such as stories or posts directly on the user's news feed. <\/span>To target their potential travelers, hotels can choose demographic criteria such as age or city, but also criteria related to the traveler's centre of interest...<\/li>\n<\/ul>\n<p style=\"text-align: left;\">I invite you to read our article dedicated to Google Hotel ADS <a href=\"https:\/\/hotel-webdesign.com\/en\/referencement-google-ads-hotel-restaurant-2\/\">\u00a0\"set up Google Hotel ADS for a Hotel<\/a><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e37f863551f\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"4%\" data-bottom-percent=\"4%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: calc(100vw * 0.04); padding-bottom: calc(100vw * 0.04); --row-bg-color: #efefef;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #efefef; \"><\/div><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#efefef\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#efefef\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark center\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-milestone\" data-symbol=\"%\" data-effect=\"count\" data-symbol-alignment=\"default\" data-symbol-pos=\"after\" data-symbol-size=\"62\" data-single-decimal-place=\"\" data-animation-delay=\"\" data-ms-align=\"default\" > <div class=\"number accent-color\" data-number-size=\"62\"><span>50<\/span><div class=\"symbol-wrap\" style=\"font-size: 62px;\"><span class=\"symbol\">%<\/span><\/div><\/div> <div class=\"subject\" ><\/div> <\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p style=\"text-align: center;\"><em>Approximately 50% of visitors enter our customers' websites thanks to the SEO work we have put in place. The remaining part searches directly with the name of the hotel.<\/em><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-3 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#ffffff\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #ffffff;\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/04\/lien-gratuit-hotel-google.png\" class=\"pp center\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"800\" width=\"2400\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/04\/lien-gratuit-hotel-google.png\" alt=\"free link reservation google\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/04\/lien-gratuit-hotel-google.png 2400w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/04\/lien-gratuit-hotel-google-300x100.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/04\/lien-gratuit-hotel-google-1024x341.png 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/04\/lien-gratuit-hotel-google-768x256.png 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/04\/lien-gratuit-hotel-google-1536x512.png 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/04\/lien-gratuit-hotel-google-2048x683.png 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n         \n      <\/div>\n      <\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p style=\"text-align: center;\">Since March 2021, all hotels can benefit from the free Google booking link.<\/p>\n<p style=\"text-align: center;\">Ask us for advice!<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-3 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#ffffff\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #ffffff;\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2017\/10\/difference-referencement-payant.jpg\" class=\"pp center\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"729\" width=\"1179\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2017\/10\/difference-referencement-payant.jpg\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2017\/10\/difference-referencement-payant.jpg 1179w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2017\/10\/difference-referencement-payant-300x185.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2017\/10\/difference-referencement-payant-768x475.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2017\/10\/difference-referencement-payant-1024x633.jpg 1024w\" sizes=\"auto, (max-width: 1179px) 100vw, 1179px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n         \n      <\/div>\n      <\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p style=\"text-align: center;\"><em>Understand how hotels are ranked in Google<\/em><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-3 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#ffffff\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #ffffff;\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/04\/google-hotel-ads.jpg\" class=\"pp center\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1391\" width=\"2137\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/04\/google-hotel-ads.jpg\" alt=\"google hotel advertising\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/04\/google-hotel-ads.jpg 2137w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/04\/google-hotel-ads-300x195.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/04\/google-hotel-ads-1024x667.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/04\/google-hotel-ads-768x500.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/04\/google-hotel-ads-1536x1000.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/04\/google-hotel-ads-2048x1333.jpg 2048w\" sizes=\"auto, (max-width: 2137px) 100vw, 2137px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n         \n      <\/div>\n      <\/div>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p style=\"text-align: center;\"><em>Setting up an SEO strategy for your hotel is an essential step.<\/em><\/p>\n<p style=\"text-align: center;\"><em>Ask us for advice!<\/em><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e37f863ac00\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"7%\" data-bottom-percent=\"7%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color\"  style=\"padding-top: calc(100vw * 0.07); padding-bottom: calc(100vw * 0.07); --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"nectar-shape-divider-wrap no-color\" style=\" height:80px;\"  data-height=\"80\" data-front=\"true\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\n\t<div class=\"carousel-wrap\">\n\t\t<div class=\"row carousel clients six-cols\" data-he=\"greyscale_to_color\" data-additional_padding=\"3\" data-max=\"6\">\n\t\t\t\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/v2-hotel-eco.png\" alt=\"customer\" width=\"327\" height=\"188\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/v2logo-annecy-appartements-e1551285548399.png\" alt=\"creation site flats &amp; bnb\" width=\"159\" height=\"158\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/Villa-morelia_logotype_color-1.png\" alt=\"customer\" width=\"300\" height=\"97\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/150X150-REWORDKED-Blason_Sainte-Marguerite-sur-Mer-copie-e1551281875532.png\" alt=\"Town hall website creation\" width=\"100\" height=\"110\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/auberge-basilico-logo-1-300px.png\" alt=\"creation site internet auberge\" width=\"300\" height=\"225\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/hotel-tennis-logo-1.png\" alt=\"creation site hotel\" width=\"191\" height=\"185\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/patioV4-180118FULL-300p.png\" alt=\"creation site hotel lyon\" width=\"300\" height=\"150\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/V7-logo-auberge-uzes-1.png\" alt=\"customer\" width=\"191\" height=\"129\" \/>\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e37f863ef8e\"  data-column-margin=\"default\" data-midnight=\"light\" data-top-percent=\"13%\" data-bottom-percent=\"13%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section parallax_section\"  style=\"padding-top: calc(100vw * 0.13); padding-bottom: calc(100vw * 0.13); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image using-bg-color\" data-parallax-speed=\"fast\" style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/people-2593251_960_720.jpg); background-position: left top; background-repeat: no-repeat; background-color: #003f39; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background: rgba(0,56,58,0.94); background: linear-gradient(135deg,rgba(0,56,58,0.94) 0%,rgba(28,0,30,0.71) 100%);  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap no-color\" style=\" height:170px;\"  data-height=\"170\" data-front=\"\" data-style=\"waves_opacity_alt\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" aria-hidden=\"true\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1000 299 l 2 -279 c -155 -36 -310 135 -415 164 c -102.64 28.35 -149 -32 -232 -31 c -80 1 -142 53 -229 80 c -65.54 20.34 -101 15 -126 11.61 v 54.39 z\"><\/path> <path d=\"M 1000 286 l 2 -252 c -157 -43 -302 144 -405 178 c -101.11 33.38 -159 -47 -242 -46 c -80 1 -145.09 54.07 -229 87 c -65.21 25.59 -104.07 16.72 -126 10.61 v 22.39 z\"><\/path> <path d=\"M 1000 300 l 1 -230.29 c -217 -12.71 -300.47 129.15 -404 156.29 c -103 27 -174 -30 -257 -29 c -80 1 -130.09 37.07 -214 70 c -61.23 24 -108 15.61 -126 10.61 v 22.39 z\"><\/path>\n           <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 light left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-split-heading\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"default\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"\" data-custom-font-size=\"false\" ><div class=\"heading-line\" > <div><strong>Ready to build your website?<\/strong> <\/div> <\/div><\/div><div id=\"fws_69e37f863f751\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-9 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"200\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"font-size: 30px;color: rgba(255,255,255,0.7);line-height: 36px;text-align: left;font-family:Roboto;font-weight:500;font-style:normal\" class=\"vc_custom_heading vc_do_custom_heading\" >Contact us today<\/p>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"300\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_69e37f8640236\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row  vc_custom_1551286161173\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column 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