{"id":9291,"date":"2022-05-20T11:44:40","date_gmt":"2022-05-20T10:44:40","guid":{"rendered":"https:\/\/hotel-webdesign.com\/comparateur-des-meilleurs-channel-manager-3"},"modified":"2024-03-26T18:15:00","modified_gmt":"2024-03-26T16:15:00","slug":"how-to-set-hotel-rates","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/en\/how-to-set-hotel-rates\/","title":{"rendered":"How do you set your hotel rates?"},"content":{"rendered":"<div id=\"fws_69d12a835f3b1\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top animatedbgvideo zindex-set\"  style=\"padding-top: 40px; padding-bottom: 0px;  z-index: 999;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.09); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(255,255,255,0.01);  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"video-color-overlay row-bg-layer\" data-color=\"\"><\/div>\n\t\t\t\n\t\t\t<div class=\"nectar-video-wrap row-bg-layer\" data-bg-alignment=\"\">\n\t\t\t\t<div class=\"nectar-video-inner\">\n\t\t\t\t<video class=\"nectar-video-bg\" width=\"1800\" height=\"700\" preload=\"auto\" loop autoplay muted playsinline><source src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/05\/bwwired-flat-1328-web-design-1.mp4\"  type=\"video\/mp4\"><\/video>    \t\t<\/div>\n\t\t\t <\/div>\n\n\t\t\t<div class=\"nectar-shape-divider-wrap no-color\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"curve_opacity\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"> <path d=\"M 0 14 s 88.64 3.48 300 36 c 260 40 514 27 703 -10 l 12 28 l 3 36 h -1018 z\"><\/path> <path d=\"M 0 45 s 271 45.13 500 32 c 157 -9 330 -47 515 -63 v 86 h -1015 z\"><\/path> <path d=\"M 0 58 s 188.29 32 508 32 c 290 0 494 -35 494 -35 v 45 h -1002 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(255,255,255,0.01)\" data-bg-opacity=\"0.5\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.5; background-color: rgba(255,255,255,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p class=\"surtitre\">Price optimisation \/ yield management for hotels<\/p>\n<h2 style=\"text-align: left;\">How to set hotel rates<\/h2>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>Hotel room rates often vary according to the day, the season and availability. This technique is known as Revenue Management or Yield Management. This is real-time pricing based on availability.<\/p>\n<p>To succeed in optimising<strong> yield management<\/strong> of your hotel, you need to understand its principles and how it works. Yield Management refers to the strategies put in place to anticipate, understand and influence visitor behaviour.<\/p>\n<p>Le <strong>yield management<\/strong> in the hotel industry, also known as <strong>flexible revenue management<\/strong> or<strong> price optimisation<\/strong>is a strategy for optimising the revenue generated by the sale of hotel rooms. This approach is based on a dynamic analysis of demand and supply, adjusting prices in real time according to a number of factors, such as the time of year, forecast demand, room occupancy rates and local events, among others.<\/p>\n<p>The fundamental principle of yield management is to sell<\/p>\n<ol>\n<li>The right product<\/li>\n<li>To the right customer,<\/li>\n<li>At the right time,<\/li>\n<li>And at the right price.<\/li>\n<\/ol>\n<p>This involves an in-depth understanding of the market, customer preferences, and accurate analysis of historical and forecast data. Hoteliers use a variety of tools and software to analyse this data and make informed decisions about their pricing strategies.<\/p>\n<p>Visit<strong> adjusting prices<\/strong> based on anticipated demand, hoteliers can maximise their revenues during periods of high demand, while filling their rooms during slower periods thanks to more attractive rates. This approach requires constant monitoring of the market and flexibility in managing rates and room availability.<\/p>\n<p>Yield management has become an essential practice in the hotel industry, enabling establishments of all sizes to optimise their profitability and remain competitive in an increasingly dynamic market.<\/p>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2>Who can use Yield Management?<\/h2>\n<p>Yield management is aimed primarily at professionals in the hotel industry, but also at private individuals. The more rooms available, the more effective it is. Yield management is used by <a href=\"https:\/\/hotel-webdesign.com\/en\/examples-of-sites-for-hotels\/\">hotels<\/a>but also <a href=\"https:\/\/hotel-webdesign.com\/en\/examples-of-seasonal-rental-accommodation-sites\/\">seasonal rentals<\/a>, <a href=\"https:\/\/hotel-webdesign.com\/en\/exemple-site-chambres-dhotes-gites\/\">g\u00eetes &amp; chambres d'hotes<\/a>, <a href=\"https:\/\/hotel-webdesign.com\/en\/examples-of-bungalow-sites\/\">campsites<\/a> ...<\/p>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1065\" width=\"1600\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/npxxwgq33zq.jpg\" alt=\"Best practices for stress-free adoption of AI\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/npxxwgq33zq.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/npxxwgq33zq-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/npxxwgq33zq-1024x682.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/npxxwgq33zq-768x511.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/npxxwgq33zq-1536x1022.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/npxxwgq33zq-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div><div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"960\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/vmiwr0nnpcq.jpg\" alt=\"brown wooden lounge chairs near pool surrounded by palm trees\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/vmiwr0nnpcq.jpg 960w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/vmiwr0nnpcq-240x300.jpg 240w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/vmiwr0nnpcq-819x1024.jpg 819w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/vmiwr0nnpcq-768x960.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesignpromosection\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3630 size-small faviconhwdcalltoactionsection\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-100x100.png 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-140x140.png 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-500x500.png 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-350x350.png 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-270x270.png 270w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-192x192.png 192w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-180x180.png 180w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-32x32.png 32w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png 512w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #acb9ca;\"><strong>Hotel Web Design<\/strong><\/span> is the web agency <span style=\"color: #acb9ca;\"><strong>100% dedicated to the hotel industry<\/strong><\/span>We can help you with all aspects of digital communication for your accommodation: <span style=\"color: #acb9ca;\"><strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/en\/reservation-website-creation\/\">booking websites<\/a><\/strong>, <strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/en\/referencement-naturel-hotel-restaurant\/\">natural referencing<\/a><\/strong><\/span> specialising in the hotel industry, <span style=\"color: #acb9ca;\"><strong><span style=\"text-decoration: none;\"><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/en\/referencement-google-ads-hotel-restaurant-2\/\">Google Ads referencing<\/a> <\/span><\/strong><\/span>and Google Hotel Ads, social networking campaigns, graphic charters and logos for hotels.<span style=\"color: #993366;\"><br \/>\n<span style=\"color: #acb9ca;\"><strong><a class=\"\" style=\"color: #acb9ca;\" href=\"\/en\/contact\/\" target=\"_Blank\" rel=\"noopener\">Make an appointment today<\/a> <\/strong><\/span><\/span>for free advice on how to optimise the digital management of your accommodation.\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d12a83629b1\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top animatedbgvideo zindex-set\"  style=\"padding-top: 40px; padding-bottom: 0px;  z-index: 999;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.09); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(255,255,255,0.01);  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"video-color-overlay row-bg-layer\" data-color=\"\"><\/div>\n\t\t\t\n\t\t\t<div class=\"nectar-video-wrap row-bg-layer\" data-bg-alignment=\"\">\n\t\t\t\t<div class=\"nectar-video-inner\">\n\t\t\t\t<video class=\"nectar-video-bg\" width=\"1800\" height=\"700\" preload=\"auto\" loop autoplay muted playsinline><source src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/05\/bwwired-flat-1328-web-design-1.mp4\"  type=\"video\/mp4\"><\/video>    \t\t<\/div>\n\t\t\t <\/div>\n\n\t\t\t<div class=\"nectar-shape-divider-wrap no-color\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"curve_opacity\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"> <path d=\"M 0 14 s 88.64 3.48 300 36 c 260 40 514 27 703 -10 l 12 28 l 3 36 h -1018 z\"><\/path> <path d=\"M 0 45 s 271 45.13 500 32 c 157 -9 330 -47 515 -63 v 86 h -1015 z\"><\/path> <path d=\"M 0 58 s 188.29 32 508 32 c 290 0 494 -35 494 -35 v 45 h -1002 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"754\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/jbj-_hw2yag.jpg\" alt=\"yield management hotel\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/jbj-_hw2yag.jpg 754w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/jbj-_hw2yag-189x300.jpg 189w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/jbj-_hw2yag-643x1024.jpg 643w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div><div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/0arycsfh57a-5-12.jpg\" alt=\"hotel yield management otpimisation\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/0arycsfh57a-5-12.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/0arycsfh57a-5-12-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/0arycsfh57a-5-12-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/0arycsfh57a-5-12-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/0arycsfh57a-5-12-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/0arycsfh57a-5-12-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(255,255,255,0.01)\" data-bg-opacity=\"0.5\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.5; background-color: rgba(255,255,255,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p class=\"surtitre\">How to optimise your hotel rates<\/p>\n<h2 style=\"text-align: left;\">Revenue \/ yield management strategies for hotels<\/h2>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>By taking the above factors into account, hotels can establish strategies that will enable them to offer the right accommodation to the right guest, at the right time and at a price that will increase their revenue.<\/p>\n<p>Several strategies can be applied to optimise yield management:<\/p>\n<ol>\n<li><strong>Understanding market demand<\/strong><br \/>\nThe first step towards optimal pricing is to understand demand in your market. This involves analysing historical trends, monitoring local events that may affect demand, and adjusting rates based on demand forecasts. Data analysis and yield management tools can provide valuable insights into anticipating market fluctuations.<\/li>\n<li><strong>Customer Segmentation<\/strong><br \/>\nCustomer segmentation makes it possible to target different segments with appropriate pricing strategies. Whether based on age, reason for travel (business, leisure), or price sensitivity, understanding the different customer segments enables offers and fares to be personalised, maximising the value perceived by each segment.<\/li>\n<li><strong>Dynamic pricing<\/strong><br \/>\nYield management is the process of adjusting prices in real time according to demand and availability. This strategy makes it possible to increase prices during periods of high demand and reduce them to stimulate bookings during periods of low demand. Modern technologies offer sophisticated systems for automating these price adjustments, based on predictive algorithms and data analysis.<\/li>\n<li><strong>Distribution Channel Management<\/strong><br \/>\nAn effective multi-channel distribution strategy is essential to reach different market segments and maximise exposure. Fare management across different channels, such as online travel agencies (OTAs), direct booking platforms and travel agents, needs to be harmonised to avoid cannibalisation of revenues and ensure a consistent brand image.<\/li>\n<li><strong>Value-Based Tariffs<\/strong><br \/>\nBeyond simply competing on price, offering pricing based on perceived value can improve profitability. This involves creating packages and special offers that add value to the customer experience, such as additional services, unique experiences or exclusive benefits. These offers can justify higher prices and strengthen customer loyalty.<\/li>\n<li><strong>Using Technology<\/strong><br \/>\nThe adoption of advanced technologies is essential to analyse large amounts of data, monitor the competition in real time, and implement dynamic pricing strategies. Revenue management solutions and artificial intelligence platforms can help hoteliers make informed decisions and automate the pricing process.<\/li>\n<li><strong>Ongoing Assessment and Adjustment<\/strong><br \/>\nPricing in the hotel industry is never static. Ongoing evaluation and adjustment of pricing strategies is required to respond to changes in the market and consumer behaviour. This includes regular analysis of performance, benchmarking against competitors, and adjusting strategies accordingly.<\/li>\n<\/ol>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"googlehotelssection\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-hotel-ads.svg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1711468664172\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10514 size-full alignleft\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"\" width=\"266\" height=\"107\" \/><span style=\"color: #000000;\">Hotel Web Design is a Google partner with the <strong>Google Hotels<\/strong>including our customers <strong>enjoy every day<\/strong>Google search: information about your accommodation, availability and prices is sent continuously to the search engine, which displays free booking links from the Google search directly to your booking page. Read our article on <a href=\"https:\/\/hotel-webdesign.com\/en\/google-free-hotel-booking-links-how-to-benefit\/\" target=\"_blank\" rel=\"noopener\">free booking links from Google<\/a><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d12a83650fb\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section  translate_y_0px\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p class=\"surtitre\">Yield management strategy for hotels<\/p>\n<h2>What pricing strategy should I choose for my type of accommodation?<\/h2>\n<p>The marketing mix is used to position a company in a market. This brings together the company's essential components,\u00a0<a href=\"https:\/\/www.thebusinessplanshop.com\/fr\/blog\/marketing-mix-4p\">the 4Ps<\/a>.<\/p>\n<ul>\n<li>Product : What is the average price of accommodation like mine on the market?<\/li>\n<li>Price: What strategy are my direct competitors using?<\/li>\n<li>Place: What price are my potential customers prepared to pay for my service?<\/li>\n<li>Promotion: What resources do I have at my disposal to implement these strategies?<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"margin-top: 1px; margin-bottom: 1px; \" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-border-radius=\"3px\" data-shadow=\"small_depth\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/hotel-webdesign.com\/en\/wordpress-hotel-agency\/\" target=\"_self\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"100\" width=\"100\" data-animation=\"fade-in\" src=\"\" alt=\"\"  \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div><div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/xj8qrwvuoes.jpg\" alt=\"What questions to ask\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/xj8qrwvuoes.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/xj8qrwvuoes-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/xj8qrwvuoes-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/xj8qrwvuoes-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/xj8qrwvuoes-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/xj8qrwvuoes-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d12a83669ec\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 20px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/9cd8qogeniy-9.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-bg-cover=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/0arycsfh57a-5-12.jpg'); \"><\/div><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2>Hotel Web Design: The hotel web agency at the heart of your growth<\/h2>\n<p>Through our specialised hotel services, you can find a whole eco-system of products tailored to your accommodation needs<\/p>\n<ul>\n<li><a href=\"https:\/\/hotel-webdesign.com\/en\/referencement-naturel-hotel-restaurant\/\"><strong>Specific referencing<\/strong><\/a>\u00a0hotel, restaurant and tourism sector.<\/li>\n<li><strong>A manageable website<\/strong>You'll have full control over your site and will be able to modify it if you wish.<\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/en\/referencement-google-ads-hotel-restaurant-2\/\"><strong>Google Ads, FB Ads, Instagram Ads<\/strong><\/a><\/li>\n<li><strong><a href=\"https:\/\/hotel-webdesign.com\/en\/referencement-google-ads-hotel-restaurant-2\/\">Photo reports<\/a>\u00a0<a href=\"https:\/\/hotel-webdesign.com\/en\/services\/reportage-video-hotel-restaurant\/\">&amp; videos,<\/a><\/strong>\u00a0promotional clips on request.<\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/en\/contact\/\"><strong>Expert advice on hotel web marketing<\/strong><\/a>\u00a0and digital communications ready to support you.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"nectar-cta  alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit\" data-style=\"material\" data-alignment=\"left\" data-display=\"block\" data-text-color=\"custom\" style=\"margin-top: 20px;  --nectar-text-color: #ACB9CA; --nectar-icon-gap: 10px; \"><h4> <span class=\"text\"> <\/span><span class=\"link_wrap\"  style=\"color: #ACB9CA;\"><a  class=\"link_text\" role=\"button\" href=\"#contact\">Contact us for a quick quote<span class=\"circle\"  style=\"background-color: #ACB9CA;\"><\/span><span class=\"arrow\"><\/span><\/a><\/span><\/h4><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d12a8367e18\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section  translate_y_0px\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p class=\"surtitre\">To go further in optimising your hotel rates<\/p>\n<h2>Yield management companies for hotels<\/h2>\n<p>In short, yield management is an interesting way of maximising profits and the occupancy of your accommodation. <a href=\"https:\/\/www.bdc.ca\/fr\/articles-outils\/marketing-ventes-exportation\/marketing\/5-strategies-courante-fixer-vos-prix\">there are other strategies<\/a> which are obviously simpler to set up, but which cannot guarantee optimisation of bookings.<\/p>\n<p>To go further on this subject, here are some companies that can help you optimise your revenue management<\/p>\n<p>1. RevPAR Guru: This platform offers revenue management and dynamic pricing solutions, using advanced algorithms to analyse the market and adjust rates in real time.<\/p>\n<p>2. <a href=\"https:\/\/www.duettocloud.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Duetto<\/a>Duetto: Provides a suite of Revenue Management solutions, including tools for pricing, room block management, and performance analysis. Duetto uses real-time market data to help hotels optimise their pricing strategies.<\/p>\n<p>3. <a href=\"https:\/\/ideas.com\/\" target=\"_blank\" rel=\"noopener\">IDeaS<\/a>One of the market leaders in revenue management solutions for the hotel industry, IDeaS offers software that uses machine learning models to forecast demand and adjust prices accordingly.<\/p>\n<p>4. <a href=\"https:\/\/rategain.com\/\" target=\"_blank\" rel=\"noopener\">RateGain<\/a>Revenue Management: Offers a range of Revenue Management solutions, including tools for competitive rate tracking, price optimisation and online distribution management.<\/p>\n<p>Below you will find some explanations of our offers, but I also invite you to <a href=\"https:\/\/hotel-webdesign.com\/en\/contact\/\">contact us<\/a> if you have any questions.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"margin-top: 1px; margin-bottom: 1px; \" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/evei7mocsmw-5-7.jpg\" alt=\"Google analytics\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/evei7mocsmw-5-7.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/evei7mocsmw-5-7-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/evei7mocsmw-5-7-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/evei7mocsmw-5-7-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/evei7mocsmw-5-7-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/evei7mocsmw-5-7-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div><div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"900\" width=\"1600\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/mxbm1nrrqti.jpg\" alt=\"white building photographt\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/mxbm1nrrqti.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/mxbm1nrrqti-300x169.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/mxbm1nrrqti-1024x576.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/mxbm1nrrqti-768x432.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/mxbm1nrrqti-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Price optimisation \/ yield management for hotels How to define your hotel rates Hotel room rates often vary depending on the day, the season and availability. These are called...","protected":false},"author":1,"featured_media":7927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"tarifs","_yoast_wpseo_title":"%%title%% %%page%% %%sep%% Hotel Web-Design","_yoast_wpseo_metadesc":"Strat\u00e9gie tarifaire en Hotellerie restauration, comment choisir ses tarifs et quelle strat\u00e9gie utiliser pour son h\u00e9bergement ?","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-image":"","_nectar_header_bg":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/03\/kaeauitiwnc.jpg","_nectar_header_bg_height":430,"_hwd_blog_posteur":"","footnotes":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-image":""},"categories":[106,236,985],"tags":[185,991,989,987],"class_list":{"0":"post-9291","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-conseils-communication-hotel","8":"category-marketing-digital-pour-structure-touristique","9":"category-strategie-tarifaire-en-hotellerie-restauration","10":"tag-creation-site-wordpress","11":"tag-solutions-strategiques-pour-hotel","12":"tag-strategie-tarifaire-en-hotellerie-restauration","13":"tag-tarifs-en-hotellerie"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment d\u00e9finir ses tarifs en 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