{"id":9749,"date":"2022-06-08T16:28:57","date_gmt":"2022-06-08T15:28:57","guid":{"rendered":"https:\/\/hotel-webdesign.com\/mettre-en-place-google-ads-hotel-2"},"modified":"2023-06-08T20:46:34","modified_gmt":"2023-06-08T19:46:34","slug":"set-up-google-ads-for-a-hotel","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/en\/set-up-google-ads-for-a-hotel\/","title":{"rendered":"Set up Google Ads for a hotel"},"content":{"rendered":"<div id=\"fws_69e3751f8aa5e\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section  right_padding_50px left_padding_50px\"  style=\"padding-top: 5px; padding-bottom: 15px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col padding-4-percent inherit_tablet inherit_phone\"  data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>Our agency <strong>Hotel Web Design<\/strong> specializes in supporting tourist structures in their <strong>digital development<\/strong>. We are fortunate to be a <strong>Google Partner<\/strong> and offer Google Ads campaign setup. We have <strong>specialized for more than 10 years in the hotel and catering industry.<\/strong> Our expertise has enabled us to improve the life of several hotel restaurants and other accommodations.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e3751f8b762\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section  right_padding_50px left_padding_50px\"  style=\"padding-top: 5px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 5px;\" class=\"divider\"><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e3751f8c29a\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color\"  style=\"padding-top: 0px; padding-bottom: 50px; --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col has-animation padding-4-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#dbdbdb\" data-bg-opacity=\"0.1\" data-animation=\"fade-in\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"true\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/None-7.jpg'); \"><\/div><\/div><\/div><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: #dbdbdb;\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2><b>What is Google Ads? <\/b><\/h2>\n<p>Developed by Google, Google Ads offers <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6349091?hl=en\">a multitude of options<\/a> for paid digital communication, including:<\/p>\n<ul>\n<li>Search Campaigns<\/li>\n<li>Display campaigns<\/li>\n<li>Smart campaigns<\/li>\n<li>Campaigns for Apps<\/li>\n<li>Discovery campaigns<\/li>\n<li>Shopping campaigns<\/li>\n<li>Video campaigns<\/li>\n<li>Local Campaigns<\/li>\n<li>Hotel campaigns<\/li>\n<li>Appeal campaigns<\/li>\n<li>Max Performance<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col has-animation no-extra-padding inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-right\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/exemple-ads-hotel-google-1.webp'); \"><\/div><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 625px;\" class=\"divider\"><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e3751f8e268\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section\"  style=\"padding-top: 20px; padding-bottom: 20px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed has-animation padding-4-percent inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>In this article, we will focus on the Google Ads Hotel campaign. It is a paid SEA \/ ADS program that can be used by hoteliers to promote their establishment and <a href=\"https:\/\/hotel-webdesign.com\/en\/seo-google-ranking-for-hotels-tourism-industry\">improve the SEO ranking<\/a> of their website.<\/p>\n<p>By using Google Ads, a hotel can display its website with ads at the top of the search results page through a Google Ads campaign on the search network. This is what then allows a hotel to appear on the first page in the first result.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e3751f8ed06\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 20px; padding-bottom: 20px; --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#efefef;  opacity: 0.3; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-4 wpb_column column_container vc_column_container col has-animation no-extra-padding inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-left\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/05\/nnmba7y1ymk.jpg'); \"><\/div><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-8 wpb_column column_container vc_column_container col has-animation padding-4-percent vc_custom_1488375555725 inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"3px\" data-shadow=\"small_depth\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#ffffff\" data-bg-opacity=\"0.6\" data-animation=\"fade-in\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"fade-in\" data-bg-overlay=\"true\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/unsplash-1.jpg'); \"><\/div><\/div><\/div><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"fade-in\"><div class=\"column-bg-overlay\" style=\"opacity: 0.6; background-color: #ffffff;\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left;\"><b>How does Google Hotel work? <\/b><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Google Hotel ads allows hotels to set bids to purchase ads. Then they will appear directly during a google search. To work, Google needs information. To start a list of hotels or accommodation you want to display with all information and attributes. Then information on room rates and availability, you will also need to communicate your prices to google and finally a direct booking link to your booking engine.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Google offers 5 bidding strategies:<\/span><\/p>\n<ul>\n<li>Commissions per stay, where the hotel pays part of the cost of the stay for all effective stays.<\/li>\n<li>Commissions per conversion which corresponds to a fixed value that you set each time a traveler will book from the direct booking links.<\/li>\n<li>CPC (cost per click) optimized<\/li>\n<li>Manual CPC<\/li>\n<li>CPC percentage<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">According to a 2012 study by social media expert Isabelle Mathieu, the keyword \"hotel\" is one of those most expensive in daily cost. Its cost is around 30,000 euros per day.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">By choosing to target certain keywords with Google Ads, the hotel puts itself in competition with the other hotels that target the same keywords. <\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e3751f912de\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 20px; padding-bottom: 20px; --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark center\">\n\t<div style=\"\" class=\"vc_col-sm-8 wpb_column column_container vc_column_container col has-animation padding-4-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"3px\" data-shadow=\"small_depth\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#ffffff\" data-bg-opacity=\"1\" data-animation=\"fade-in\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #ffffff;\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#636363;  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left;\"><strong>How to create a campaign on Google Ads Hotel?<\/strong><\/h2>\n<p style=\"text-align: left;\">To create a Google Hotel campaign, Google has provided its users with a very comprehensive user guide. it explains in detail step by step, what to do and how sometimes even illustrate with pictures and diagrams. If you want to do it alone you can try to follow this guide but don't forget that it is advisable to go through an agency. Here is a short summary of the different steps to create a campaign on Google Ads Hotel.<\/p>\n<ul>\n<li style=\"text-align: left;\">First, sign in to <strong>your Google Ads account<\/strong> if you have one. Otherwise, you will have to create one for your different accommodation(s).<\/li>\n<li style=\"text-align: left;\">Then go to the campaigns menu and <strong>create a campaign without a specific objective<\/strong>then continue and click on the Hotel campaign.<\/li>\n<li style=\"text-align: left;\">Then you will need to link your <strong>Hotel Center<\/strong> account, with your rates and accommodations and all the other information mentioned above. If you do not have one, Google recommends going through an external service provider such as our agency to send the prices and availability of accommodation to Google.<\/li>\n<li style=\"text-align: left;\">Now on to the details of the campaign, first, give it a name.<\/li>\n<li style=\"text-align: left;\">Then <strong>choose the type of bid<\/strong>These are the 5 bid strategies mentioned above.<\/li>\n<li style=\"text-align: left;\">After choosing your bid type you need to define <strong>your budget<\/strong>. If you have a monthly campaign-appropriate marketing budget.<\/li>\n<li style=\"text-align: left;\">The campaign will appear on the <strong>google network<\/strong> only.<\/li>\n<li style=\"text-align: left;\">All <strong>devices<\/strong> are selected by default, you can change this setting to select a particular device.<\/li>\n<li style=\"text-align: left;\">With the <strong>geographical area<\/strong>you could define a specific area where your ad will be shown<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>Once the settings to your liking have been saved and continued.<\/strong><\/p>\n<p style=\"text-align: left;\">You can create ad groups if you have several campaigns at the same time for different establishments. You will need to define a name for this group, to find it easily. And finally you will have to place a bid on this group, you can modify this bid as you wish once the campaign has been created.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-4 wpb_column column_container vc_column_container col has-animation no-extra-padding inherit_tablet inherit_phone\" data-using-bg=\"true\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-right\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"right center\" data-bg-animation=\"none\" data-bg-overlay=\"true\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/d9ilr-dbedg.jpg'); \"><\/div><\/div><\/div><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#ffffff;  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"297\" width=\"509\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/06\/Google_Partners.jpg\" alt=\"referencement restaurant cr\u00e9ation site\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/06\/Google_Partners.jpg 509w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/06\/Google_Partners-300x175.jpg 300w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e3751f937fa\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 20px; padding-bottom: 30px; --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#aaaaaa;  opacity: 0.95; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-4 wpb_column column_container vc_column_container col has-animation no-extra-padding inherit_tablet inherit_phone\" data-using-bg=\"true\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-left\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"right top\" data-bg-animation=\"none\" data-bg-overlay=\"true\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/05\/dumfltmeabq-1.jpg'); \"><\/div><\/div><\/div><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"92\" width=\"556\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/google-hotels.png\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/google-hotels.png 556w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/google-hotels-300x50.png 300w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-8 wpb_column column_container vc_column_container col has-animation padding-4-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#ffffff\" data-bg-opacity=\"1\" data-animation=\"fade-in\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #ffffff;\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2><strong>Google Hotel Ads<\/strong><\/h2>\n<p>Developed in 2011 and formerly known as Hotel Price Ads, Google Hotel Ads is increasingly used by travellers when looking for accommodation.<\/p>\n<p>Google Hotel Ads provides information to Internet users about the availability and prices of hotels and other types of accommodation.<\/p>\n<p>Our Hotel Web Design agency offers accommodation owners the ability to manage their google hotel profile and campaigns.<\/p>\n<p>Google insists and <a href=\"https:\/\/support.google.com\/google-ads\/topic\/9800548?hl=en&amp;ref_topic=9028736,3181080,3126923,\">strongly recommends using an external service provider <\/a>such as our agency to manage and set up your google business profile, connect your hotel(s) rates and availability to show your free google booking link and finally start ads.<\/p>\n<p>Google's free booking links get <a href=\"https:\/\/travel.google\/partners\/hotels\/\">up to 25% extra booking<\/a> at no extra cost.<\/p>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2><strong>What are the advantages of these services?<\/strong><\/h2>\n<ul>\n<li aria-level=\"1\">Free service<\/li>\n<li aria-level=\"1\">No fees from Google<\/li>\n<li aria-level=\"1\">Hit a specific target<\/li>\n<li aria-level=\"1\">Be more visible<\/li>\n<li aria-level=\"1\">Have better SEO<\/li>\n<li aria-level=\"1\">Increase traffic to hotel website<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/hotel-webdesign.com\/en\/increase-direct-reservations-on-hotel-site\/\">Increase direct bookings<\/a><\/li>\n<li aria-level=\"1\">Display prices and availability in real time<\/li>\n<li aria-level=\"1\">Google Hotel Paid Ads allows you to promote your hotel.<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e3751f967cc\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"7%\" data-bottom-percent=\"7%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color\"  style=\"padding-top: calc(100vw * 0.07); padding-bottom: calc(100vw * 0.07); --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"nectar-shape-divider-wrap no-color\" style=\" height:80px;\"  data-height=\"80\" data-front=\"true\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n       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class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/v2logo-annecy-appartements-e1551285548399.png\" alt=\"creation site flats &amp; bnb\" width=\"159\" height=\"158\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/Villa-morelia_logotype_color-1.png\" alt=\"customer\" width=\"300\" height=\"97\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/150X150-REWORDKED-Blason_Sainte-Marguerite-sur-Mer-copie-e1551281875532.png\" alt=\"Town hall website creation\" width=\"100\" height=\"110\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/auberge-basilico-logo-1-300px.png\" alt=\"creation site internet auberge\" width=\"300\" height=\"225\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/hotel-tennis-logo-1.png\" alt=\"creation site hotel\" width=\"191\" height=\"185\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/patioV4-180118FULL-300p.png\" alt=\"creation site hotel lyon\" width=\"300\" height=\"150\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/V7-logo-auberge-uzes-1.png\" alt=\"customer\" width=\"191\" height=\"129\" \/>\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e3751f9890c\"  data-column-margin=\"default\" data-midnight=\"light\" data-top-percent=\"13%\" data-bottom-percent=\"13%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section parallax_section\"  style=\"padding-top: calc(100vw * 0.13); padding-bottom: calc(100vw * 0.13); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image using-bg-color\" data-parallax-speed=\"fast\" style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/people-2593251_960_720.jpg); background-position: left top; background-repeat: no-repeat; background-color: #003f39; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background: rgba(0,56,58,0.94); background: linear-gradient(135deg,rgba(0,56,58,0.94) 0%,rgba(28,0,30,0.71) 100%);  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap no-color\" style=\" height:170px;\"  data-height=\"170\" data-front=\"\" data-style=\"waves_opacity_alt\" 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data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-split-heading\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"default\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"\" data-custom-font-size=\"false\" ><div class=\"heading-line\" > <div><strong>Ready for the great leap forward?\u00a0<\/strong> <\/div> <\/div><\/div><div id=\"fws_69e3751f9933b\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-9 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone\"   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data-delay=\"0\" height=\"161\" width=\"375\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/white-arrow-transparent-png-10-turn.png\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/white-arrow-transparent-png-10-turn.png 375w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/white-arrow-transparent-png-10-turn-300x129.png 300w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e3751f9c6b1\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Our agency Hotel Web Design specializes in supporting tourist structures in their digital development. We are fortunate to be a Google Partner and offer Google Ads campaign setup. We have...","protected":false},"author":1,"featured_media":9755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Google Ads Hotel","_yoast_wpseo_title":"%%title%% %%page%% %%sep%% Hotel Web-Design","_yoast_wpseo_metadesc":"Setting up Google Ads Hotel can allow a hotel to be more visible and improve the referencing of its website.","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-image":"","_nectar_header_bg":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/exemple-ads-hotel-google-2.webp","_nectar_header_bg_height":400,"_hwd_blog_posteur":"","footnotes":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-image":""},"categories":[1019,801,754],"tags":[1011,1013,1021],"class_list":{"0":"post-9749","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-google-hotel-ads-en","8":"category-marketing-for-hotel","9":"category-seo-for-hotel","10":"tag-google-hotel-ads-en","11":"tag-hotel-ads-google-en","12":"tag-set-up-google-ads-for-a-hotel"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Set up Google Ads for a hotel | Hotel Web-Design<\/title>\n<meta name=\"description\" content=\"Setting up Google Ads Hotel can allow a hotel to be more 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