{"id":9861,"date":"2022-06-15T09:01:59","date_gmt":"2022-06-15T08:01:59","guid":{"rendered":"https:\/\/hotel-webdesign.com\/optimiser-le-yield-management-de-son-hotel-3"},"modified":"2022-07-04T09:24:25","modified_gmt":"2022-07-04T08:24:25","slug":"optimizing-the-yield-management-of-your-hotel","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/en\/optimizing-the-yield-management-of-your-hotel\/","title":{"rendered":"Optimizing the yield management of your hotel"},"content":{"rendered":"
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With more than 10 years of experience in the world of digital marketing specialising in the hotel and catering industry, our Hotel Web Design agency now offers to optimise your Yield Management.<\/p>\n

Maximize the yield<\/strong> of your hotel or restaurant, maximize the occupancy<\/strong> of your rooms or reserved tables, this is what good Yield Management can offer you. This strategy consists in a few words of modifying its prices according to supply and demand forecasts in order to fill its hotel at the best possible price at any time of the year. To forecast supply and demand, you don't need magic power, use the data you already have.<\/p>\n

Imagine that your hotel is located in Monaco. During the F1 grand prix you will be able to sell your rooms more expensively than the other days of the year. Why ? Quite simply because professionals and wealthy visitors will be present in large numbers. These customer profiles do not look at the expense.<\/p>\n

The goal is to combine the season, the events, and the customer profile at the same time.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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Yield Management, what is it?<\/h2>\n

To succeed in optimising the Yield Management of your hotel, it is necessary to understand its principles and how it works. Yield Management refers to the strategies put in place to anticipate, understand and influence the behaviour of visitors. It increases the income of the establishment. It can also be called revenue management, which is its evolution.<\/p>\n

In addition, Yield Management has become known thanks to the airlines that use it constantly. Indeed, for the same flight, they charge different prices depending on the date of purchase of the ticket, the location chosen and the seat selected.<\/p>\n

Subsequently, it was in the 1990s that hotel structures decided to use yield management. Today it has become revenue management. The technologies and systems used by the airlines have been taken over by the hotels, which have adapted them to their liking. And to make it work perfectly with their business, they evolved them.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t

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How Yield Management works<\/h2>\n

To implement a yield management strategy, several elements must be studied and analysed. The hotel must have a detailed knowledge of its customers, their behaviour and their habits vis-\u00e0-vis their reservations. The revenue management strategy developed for tourism travelers will not be the same as the strategy developed for business customers.<\/p>\n

Indeed, several customer segments exist and they must be taken into account. Analyze and study which is the period when its customers come the most or the least in your establishment. The services they appreciate and book during their stay... And yes, the services and equipment provided by the structure are also to be taken into account when building a Yield management strategy. You can also find out about restaurants and activities around your hotel. A complete analysis of these elements is used to put in place effective strategies to maximize hotel profits .<\/a><\/p>\n<\/div>\n\n\n\n

<\/span>Discover the 5 best marketing strategies for hotels in 2022<\/span><\/span><\/a><\/span><\/h4><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t
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The most used revenue management strategies<\/h2>\n

By taking into consideration the elements mentioned above, the hotel can establish strategies that will allow it to offer the right accommodation to the right customer, at the best time and at a price that will increase its income.<\/p>\n

Several strategies can be applied to optimise its yield management:<\/p>\n