{"id":13897,"date":"2025-05-23T16:24:01","date_gmt":"2025-05-23T14:24:01","guid":{"rendered":"https:\/\/hotel-webdesign.com\/?p=13897"},"modified":"2025-07-01T12:08:47","modified_gmt":"2025-07-01T10:08:47","slug":"instalacion-de-google-tag-manager-google-analytics-4-y-seguimiento-de-conversiones","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/es\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\/","title":{"rendered":"Instalaci\u00f3n de Google Tag Manager, Google Analytics 4 y seguimiento de conversiones"},"content":{"rendered":"<div id=\"fws_69e56378cc5fe\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top animatedbgvideo zindex-set\"  style=\"padding-top: 40px; padding-bottom: 0px;  z-index: 999;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.09); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(255,255,255,0.01);  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"video-color-overlay row-bg-layer\" data-color=\"\"><\/div>\n\t\t\t\n\t\t\t<div class=\"nectar-video-wrap row-bg-layer\" data-bg-alignment=\"\">\n\t\t\t\t<div class=\"nectar-video-inner\">\n\t\t\t\t<video class=\"nectar-video-bg\" width=\"1800\" height=\"700\" preload=\"auto\" loop autoplay muted playsinline><source src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/05\/bwwired-flat-1328-web-design-1.mp4\"  type=\"video\/mp4\"><\/video>    \t\t<\/div>\n\t\t\t <\/div>\n\n\t\t\t<div class=\"nectar-shape-divider-wrap no-color\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"curve_opacity\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"> <path d=\"M 0 14 s 88.64 3.48 300 36 c 260 40 514 27 703 -10 l 12 28 l 3 36 h -1018 z\"><\/path> <path d=\"M 0 45 s 271 45.13 500 32 c 157 -9 330 -47 515 -63 v 86 h -1015 z\"><\/path> <path d=\"M 0 58 s 188.29 32 508 32 c 290 0 494 -35 494 -35 v 45 h -1002 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(255,255,255,0.01)\" data-bg-opacity=\"0.5\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.5; background-color: rgba(255,255,255,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p class=\"surtitre\">Google Tag Manager y Google Analytics - Seguimiento de conversiones<\/p>\n<h2 style=\"text-align: left;\">Instalaci\u00f3n del seguimiento de conversiones de Google Analytics y Tag Manager<\/h2>\n<h3>Por qu\u00e9 el seguimiento de la conversi\u00f3n ya no es opcional<\/h3>\n<p>Cada euro invertido en publicidad digital debe <strong>justificar su existencia<\/strong> \u00bfQu\u00e9 campa\u00f1a gener\u00f3 realmente una reserva, una visita al piso o una venta directa? Sin un seguimiento fiable de las conversiones, est\u00e1 manejando su presupuesto de marketing a ciegas, y a menudo es el canal m\u00e1s ruidoso, no el m\u00e1s rentable, el que se lleva la palma.<\/p>\n<p><strong>Control preciso = retorno de la inversi\u00f3n medible<\/strong><\/p>\n<ul>\n<li>\n<p><strong>\u00bfCu\u00e1nto invertir?<\/strong> Las etiquetas de conversi\u00f3n revelan el coste de adquisici\u00f3n de cada venta o cliente potencial en tiempo real.<\/p>\n<\/li>\n<li>\n<p><strong>\u00bfD\u00f3nde invertir?<\/strong> Comparan Google Ads, Meta Ads, correo electr\u00f3nico u OTAs de forma objetiva para concentrar sus euros donde mejor rindan.<\/p>\n<\/li>\n<li>\n<p><strong>\u00bfCu\u00e1ndo ajustar?<\/strong> Los cuadros de mando alimentados por datos \u00ablimpios\u00bb detectan inmediatamente las fugas presupuestarias y las oportunidades que hay que aprovechar.<\/p>\n<\/li>\n<\/ul>\n<blockquote>\n<p>Sin esta medida, corre el riesgo de pagar de m\u00e1s por sus clics, invertir poco en los canales realmente rentables y socavar su crecimiento.<\/p>\n<\/blockquote>\n<h3>Nuestro papel: configurar sus balizas, hacer fiables sus cifras<\/h3>\n<p>Configuramos sus etiquetas de seguimiento (GTM, GA4, p\u00edxeles publicitarios, etc.) <strong>en origen<\/strong> Resultado: obtendr\u00e1 una visi\u00f3n clara de sus ingresos y costes, capaz de orientar sus decisiones de inversi\u00f3n con la misma precisi\u00f3n que un cuadro de mandos financiero. Resultado: obtendr\u00e1 una visi\u00f3n clara de sus ingresos y costes, capaz de orientar sus decisiones de inversi\u00f3n con la misma precisi\u00f3n que un cuadro de mandos financiero.<\/p>\n<p data-is-last-node=\"\" data-is-only-node=\"\">D\u00e9jenos la instalaci\u00f3n a nosotros: usted sabr\u00e1 <strong data-is-last-node=\"\">exactamente cu\u00e1nto poner, d\u00f3nde ponerlo y por qu\u00e9.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1664\" width=\"2944\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60.png\" alt=\"Instalaci\u00f3n de etiquetas de Google, gestor, seguimiento de conversiones\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60.png 2944w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-300x170.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-1024x579.png 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-768x434.png 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-1536x868.png 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-2048x1158.png 2048w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-18x10.png 18w\" sizes=\"auto, (max-width: 2944px) 100vw, 2944px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div><div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4.jpg\" alt=\"ordenador port\u00e1til negro y plata\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e56378cec46\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-hotel-ads.svg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1664192414030\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10514 size-full alignleft\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"\" width=\"266\" height=\"107\" \/><span style=\"color: #000000;\">Hotel Web Design es socio de Google con el <strong>Google Hoteles<\/strong>incluidos nuestros clientes <strong>disfruta cada d\u00eda<\/strong>B\u00fasqueda de Google: la informaci\u00f3n sobre su alojamiento, disponibilidad y precios se env\u00eda continuamente al motor de b\u00fasqueda, que muestra enlaces de reserva gratuitos desde la b\u00fasqueda de Google directamente a su p\u00e1gina de reserva. <strong>Estos enlaces gratuitos\u00a0<\/strong>\u00a1representan alrededor de 15% de reservas adicionales sin comisiones para nuestros clientes en 2022! Lea nuestro art\u00edculo sobre <a href=\"https:\/\/hotel-webdesign.com\/es\/google-free-hotel-booking-links-como-beneficiarse\/\" target=\"_blank\" rel=\"noopener\">enlaces de reserva gratuitos de Google<\/a><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e56378cf706\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section\"  style=\"padding-top: 30px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 fullimg wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"853\" width=\"1280\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2018\/11\/ecommerce-2607114_1280.jpg\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2018\/11\/ecommerce-2607114_1280.jpg 1280w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2018\/11\/ecommerce-2607114_1280-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2018\/11\/ecommerce-2607114_1280-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2018\/11\/ecommerce-2607114_1280-1024x682.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"col span_12 section-title text-align-center extra-padding\"><h2>\n<h2>Por qu\u00e9 unos datos precisos determinan sus ingresos<\/h2>\n<\/h2><\/div><div class=\"clear\"><\/div><div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><strong>60 % de reservas directas<\/strong> proceden de un recorrido multicanal del cliente; sin un seguimiento fiable, no se invierte lo suficiente en palancas rentables.<\/li>\n<li>Plataformas como <strong>Superhote<\/strong> o <strong>Amenitiz<\/strong> requieren ajustes espec\u00edficos para reflejar el valor real de cada reserva<\/li>\n<li>Una etiqueta extraviada puede costar hasta <strong>25 % de conversiones perdidas<\/strong> en Google Ads y Meta Ads - y un coste por adquisici\u00f3n inflado artificialmente.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"nectar-button n-sc-button medium accent-color regular-button\"  href=\"\/es\/pongase-en-contacto-con\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>CONTACTO<\/span><\/a>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesignpromosection\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3630 size-small faviconhwdcalltoactionsection\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-100x100.png 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-140x140.png 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-500x500.png 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-350x350.png 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-270x270.png 270w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-192x192.png 192w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-180x180.png 180w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-32x32.png 32w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png 512w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #acb9ca;\"><strong>Dise\u00f1o web de hoteles<\/strong><\/span> es la agencia web <span style=\"color: #acb9ca;\"><strong>100% dedicado a la industria hotelera<\/strong><\/span>Podemos ayudarle en todos los aspectos de la comunicaci\u00f3n digital de su alojamiento: <span style=\"color: #acb9ca;\"><strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/creacion-reserva-de-sitio\/\">sitios web de reservas<\/a><\/strong>, <strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/referencement-naturel-hotel-restaurant\/\">referenciaci\u00f3n natural<\/a><\/strong><\/span> especializada en hosteler\u00eda, <span style=\"color: #acb9ca;\"><strong><span style=\"text-decoration: none;\"><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/referencement-google-ads-hotel-restaurante\/\">Referencias de Google Ads<\/a> <\/span><\/strong><\/span>y Google Hotel Ads, campa\u00f1as en redes sociales, cartas gr\u00e1ficas y logotipos para hoteles.<span style=\"color: #993366;\"><br \/>\n<span style=\"color: #acb9ca;\"><strong><a class=\"\" style=\"color: #acb9ca;\" href=\"\/es\/pongase-en-contacto-con\/\" target=\"_Blank\" rel=\"noopener\">Concierte una cita hoy mismo<\/a> <\/strong><\/span><\/span>para recibir asesoramiento gratuito sobre c\u00f3mo optimizar la gesti\u00f3n digital de su alojamiento.\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e56378d1784\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top animatedbgvideo zindex-set\"  style=\"padding-top: 50px; padding-bottom: 50px;  z-index: 999;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.09); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(255,255,255,0.01);  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"video-color-overlay row-bg-layer\" data-color=\"\"><\/div>\n\t\t\t\n\t\t\t<div class=\"nectar-video-wrap row-bg-layer\" data-bg-alignment=\"\">\n\t\t\t\t<div class=\"nectar-video-inner\">\n\t\t\t\t<video class=\"nectar-video-bg\" width=\"1800\" height=\"700\" preload=\"auto\" loop autoplay muted playsinline><source src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/05\/bwwired-flat-1328-web-design-1.mp4\"  type=\"video\/mp4\"><\/video>    \t\t<\/div>\n\t\t\t <\/div>\n\n\t\t\t<div class=\"nectar-shape-divider-wrap no-color\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"curve_opacity\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"> <path d=\"M 0 14 s 88.64 3.48 300 36 c 260 40 514 27 703 -10 l 12 28 l 3 36 h -1018 z\"><\/path> <path d=\"M 0 45 s 271 45.13 500 32 c 157 -9 330 -47 515 -63 v 86 h -1015 z\"><\/path> <path d=\"M 0 58 s 188.29 32 508 32 c 290 0 494 -35 494 -35 v 45 h -1002 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(255,255,255,0.01)\" data-bg-opacity=\"0.5\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.5; background-color: rgba(255,255,255,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p class=\"surtitre\">Creation Site Gite Chambre d'H\u00f4te<\/p>\n<h3>Google Tag Manager vs Google Analytics 4: \u00bfcu\u00e1les son las diferencias y cu\u00e1ndo debe utilizarlos en su sitio web?<\/h3>\n<p>Cuando se trata de supervisar el rendimiento de un sitio web, a menudo se mencionan dos herramientas de Google: <strong>Google Tag Manager<\/strong> (GTM) y <strong>Google Analytics 4<\/strong> (GA4). Aunque a menudo se instalan juntos, no desempe\u00f1an en absoluto la misma funci\u00f3n, y entender c\u00f3mo se complementan es esencial para optimizar el seguimiento de su sitio, especialmente en un sector tan competitivo como el hotelero.<\/p>\n<p><strong>Google Analytics 4<\/strong> es la nueva versi\u00f3n de la herramienta de an\u00e1lisis web de Google. Recopila datos sobre el comportamiento de los usuarios: p\u00e1ginas visitadas, duraci\u00f3n de las sesiones, clics, conversiones, origen del tr\u00e1fico, etc. Es una herramienta de medici\u00f3n que le ayuda a <strong>analizar el rendimiento de su sitio web<\/strong> y tomar decisiones basadas en datos reales.<\/p>\n<p><strong>Google Tag Manager<\/strong>, es un <strong>herramienta de gesti\u00f3n de etiquetas<\/strong> (etiquetas). No recoge datos por s\u00ed mismo. Su funci\u00f3n es <strong>facilitar la integraci\u00f3n y gesti\u00f3n de guiones de supervisi\u00f3n<\/strong> en su sitio web, sin tener que tocar el c\u00f3digo fuente cada vez. Con GTM puedes, por ejemplo, a\u00f1adir Google Analytics, un p\u00edxel de Facebook, un c\u00f3digo de conversi\u00f3n de Google Ads, un script de chatbot o configurar eventos personalizados como el clic en un bot\u00f3n \u201cReservar\u201d o el env\u00edo de un formulario.<\/p>\n<h3>\u00bfCu\u00e1ndo utilizar uno u otro?<\/h3>\n<ul>\n<li>\n<p>Si s\u00f3lo necesita <strong>medir el rendimiento global de su sitio web<\/strong>, puede instalar <strong>Google Analytics 4 directamente en el c\u00f3digo<\/strong> de sus p\u00e1ginas.<\/p>\n<\/li>\n<li>\n<p>Por otra parte, si desea instalar <strong>modular, escalable y centralizada<\/strong> sus etiquetas de marketing (seguimiento de conversiones, eventos personalizados, pruebas A\/B, etc.), <strong>Google Tag Manager es muy recomendable<\/strong>.<\/p>\n<\/li>\n<li>\n<p>En la mayor\u00eda de los casos profesionales -sobre todo para los sitios web de hoteles o turismo que necesitan hacer un seguimiento de las reservas, los clics en enlaces externos o las solicitudes de contacto- lo m\u00e1s eficaz es <strong>integrar GA4 a trav\u00e9s de GTM<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<h3>\u00bfPor qu\u00e9 utilizar los dos juntos?<\/h3>\n<p>Combinando <strong>Google Tag Manager<\/strong> y <strong>Google Analytics 4<\/strong>, con GTM, obtendr\u00e1 lo mejor de ambos mundos: gesti\u00f3n fluida y sin c\u00f3digo de sus etiquetas con GTM y <strong>an\u00e1lisis completos y precisos con GA4<\/strong>. Esto le permite realizar un seguimiento de objetivos espec\u00edficos (reservar unas vacaciones, suscribirse a un bolet\u00edn, hacer clic en un bot\u00f3n de llamada a la acci\u00f3n) y optimizar su estrategia de marketing en funci\u00f3n de los resultados obtenidos. Esta configuraci\u00f3n es ahora <strong>el est\u00e1ndar para cualquier sitio web profesional que quiera medir y mejorar su rendimiento<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"75%\" data-max-width-mobile=\"default\" data-border-radius=\"10px\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"800\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u.jpg\" alt=\"encendido iPhone posterior a 2018\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u-200x300.jpg 200w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u-683x1024.jpg 683w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u-768x1152.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u-8x12.jpg 8w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div><div class=\"img-with-aniamtion-wrap center\" data-max-width=\"75%\" data-max-width-mobile=\"default\" data-border-radius=\"10px\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco.jpg\" alt=\"integraci\u00f3n del gestor de etiquetas de google\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e56378d3381\"  data-column-margin=\"default\" data-midnight=\"light\" data-top-percent=\"5%\" data-bottom-percent=\"6%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.06); --row-bg-color: #272729;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image using-bg-color\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/10\/communication-marketing-chateau.jpg); background-position: center bottom; background-repeat: no-repeat; background-color: #272729; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(28,28,30,0.93);  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"\" data-style=\"curve_asym_2\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" aria-hidden=\"true\" fill=\"#f6f6f6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 100 100\" preserveaspectratio=\"none\"> <path d=\"M0 100 C 50 0 80 0 100 100 Z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 light left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1721136670167\" >\n\t<h2 style=\"font-weight: regular;\">Benef\u00edciese de las prestaciones de una agencia hotelera especializada<\/h2>\n<\/div>\n\n\n\n<div class=\"nectar-icon-list\" data-icon-color=\"default\" data-icon-style=\"border\" data-columns=\"3\" data-direction=\"vertical\" data-icon-size=\"small\" data-animate=\"\"><div class=\"nectar-icon-list-item\"><div class=\"list-icon-holder\" data-icon_type=\"icon\"><i class=\"icon-default-style fa fa-line-chart\" data-color=\"default\"><\/i><\/div><div class=\"content\"><h4>Referencia<\/h4>Aplicamos estrategias personalizadas de optimizaci\u00f3n para motores de b\u00fasqueda (SEO) con el fin de mejorar la visibilidad de su sitio web en los buscadores. Esto incluye la optimizaci\u00f3n para palabras clave relevantes, la creaci\u00f3n de contenidos de calidad y la mejora de la estructura del sitio para promover una indexaci\u00f3n \u00f3ptima.<\/div><\/div><div class=\"nectar-icon-list-item\"><div class=\"list-icon-holder\" data-icon_type=\"icon\"><i class=\"icon-default-style fa fa-life-ring\" data-color=\"default\"><\/i><\/div><div class=\"content\"><h4>Vigilar las cosas<\/h4>Trabajamos constantemente para garantizar que sus sitios web sean fluidos y eficaces. Mantenemos y actualizamos todos los elementos de su sitio. Los m\u00f3dulos se adaptan regularmente para ofrecerle funcionalidades acordes con sus objetivos. Nuestros robots comprueban sistem\u00e1ticamente, a intervalos cortos, que cada una de sus p\u00e1ginas est\u00e1 en l\u00ednea y que no hay errores.<\/div><\/div><div class=\"nectar-icon-list-item\"><div class=\"list-icon-holder\" data-icon_type=\"icon\"><i class=\"icon-default-style fa fa-bar-chart\" data-color=\"default\"><\/i><\/div><div class=\"content\"><h4>3.0 herramientas de an\u00e1lisis<\/h4>El marketing digital le da acceso a estad\u00edsticas precisas sobre el rendimiento de su sitio web. Ya se trate de la tasa de conversi\u00f3n, el tiempo de permanencia en cada p\u00e1gina o la distribuci\u00f3n geogr\u00e1fica de sus visitantes, nuestras herramientas de an\u00e1lisis integradas le permiten controlar eficazmente su rendimiento.<\/div><\/div><div class=\"nectar-icon-list-item\"><div class=\"list-icon-holder\" data-icon_type=\"icon\"><i class=\"icon-default-style fa fa-shield\" data-color=\"default\"><\/i><\/div><div class=\"content\"><h4>Seguridad<\/h4>Implementamos protocolos de seguridad robustos para proteger la informaci\u00f3n sensible de accesos no autorizados. Esto incluye el uso de certificados SSL para proteger las comunicaciones entre el servidor y los usuarios. cortafuegos de aplicaciones web (WAF) y otras soluciones de seguridad avanzadas para bloquear los intentos de intrusi\u00f3n. Nuestros sistemas de defensa est\u00e1n dise\u00f1ados para prevenir todos los ataques habituales.<\/div><\/div><div class=\"nectar-icon-list-item\"><div class=\"list-icon-holder\" data-icon_type=\"icon\"><i class=\"icon-default-style fa fa-star-o\" data-color=\"default\"><\/i><\/div><div class=\"content\"><h4>Su sitio, sus normas<\/h4>Trabajaremos con usted para crear un sitio que refleje qui\u00e9n es usted. Sin concesiones.<\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>Descubre la <a href=\"https:\/\/azurloftdesign.com\/\" target=\"_blank\" rel=\"noopener\">Azur Loft Design<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"nectar_image_with_hotspots\" data-stlye=\"color_pulse\" data-hotspot-icon=\"plus_sign\" data-size=\"medium\" data-color=\"accent-color\" data-tooltip-func=\"hover\" data-tooltip_shadow=\"none\" data-animation=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1252\" height=\"1403\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2.jpg 1252w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2-268x300.jpg 268w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2-914x1024.jpg 914w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2-768x861.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2-11x12.jpg 11w\" sizes=\"auto, (max-width: 1252px) 100vw, 1252px\" \/><div class=\"nectar_hotspot_wrap\" style=\"top: 43.350328833649286%; left: 44.75643249494073%;\"><div class=\"nectar_hotspot\"><span><\/span><\/div><div class=\"nttip\" data-tooltip-position=\"top\"><div class=\"inner\">Motor de reservas directamente integrado en el sitio, sin comisiones<\/div><\/div><\/div><div class=\"nectar_hotspot_wrap\" style=\"top: 26.73579328215506%; left: 78.47101763515467%;\"><div class=\"nectar_hotspot\"><span><\/span><\/div><div class=\"nttip\" data-tooltip-position=\"top\"><div class=\"inner\">Fotos a toda p\u00e1gina elegidas por el cliente<\/div><\/div><\/div><div class=\"nectar_hotspot_wrap\" style=\"top: 3.52478%; left: 5.4351%;\"><div class=\"nectar_hotspot\"><span><\/span><\/div><div class=\"nttip\" data-tooltip-position=\"top\"><div class=\"inner\">Un men\u00fa discreto y sensible<\/div><\/div><\/div><div class=\"nectar_hotspot_wrap\" style=\"top: 3.874643374959076%; left: 88.58051459959526%;\"><div class=\"nectar_hotspot\"><span><\/span><\/div><div class=\"nttip\" data-tooltip-position=\"top\"><div class=\"inner\">Recordatorio de reserva anclado en el men\u00fa<\/div><\/div><\/div><div class=\"nectar_hotspot_wrap\" style=\"top: 68.43982545450042%; left: 23.820106967331597%;\"><div class=\"nectar_hotspot\"><span><\/span><\/div><div class=\"nttip\" data-tooltip-position=\"top\"><div class=\"inner\">Texto e im\u00e1genes optimizados<\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e56378d5590\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">Nuestra soluci\u00f3n llave en mano<\/h2>\n<h2>-<br \/>\nPara instalar Google Tag Manager y Google Analkytics en su sitio y gestor de canales<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<table>\n<thead>\n<tr>\n<th>Paso<\/th>\n<th>Qu\u00e9 hacemos por usted<\/th>\n<th>Valor a\u00f1adido<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Auditor\u00eda t\u00e9cnica<\/strong><\/td>\n<td>An\u00e1lisis de su sitio, channel manager, etiquetas existentes y consentimiento RGPD.<\/td>\n<td>Hoja de ruta clara desde D+3.<\/td>\n<\/tr>\n<tr>\n<td><strong>Implantaci\u00f3n de servidores y clientes GTM<\/strong><\/td>\n<td>Implementaci\u00f3n sin ralentizar su sitio; compatibilidad con Consent Mode v2.<\/td>\n<td>Tiempo de carga optimizado, cumplimiento de la privacidad electr\u00f3nica.<\/td>\n<\/tr>\n<tr>\n<td><strong>Conexi\u00f3n GA4 y conversiones entre dominios<\/strong><\/td>\n<td>Seguimiento completo (sitio web \u2194 motor de reservas) + desduplicaci\u00f3n de las OTA.<\/td>\n<td>Asignaci\u00f3n precisa: cada euro gastado est\u00e1 justificado.<\/td>\n<\/tr>\n<tr>\n<td><strong>Cuadros de mando caseros<\/strong><\/td>\n<td>Tablas Looker Studio marcadas con sus colores: facturaci\u00f3n por fuente, ROAS, duraci\u00f3n media de la estancia, etc.<\/td>\n<td>Decisiones basadas en datos en tiempo real.<\/td>\n<\/tr>\n<tr>\n<td><strong>Formaci\u00f3n y apoyo<\/strong><\/td>\n<td>Revisi\u00f3n mensual del rendimiento + l\u00ednea directa espec\u00edfica.<\/td>\n<td>Qu\u00e9date al mando, nosotros vigilaremos.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Google Tag Manager y Google Analytics - Seguimiento de conversiones Instalaci\u00f3n del seguimiento de conversiones de Google Analytics y Tag Manager Por qu\u00e9 el seguimiento de conversiones ya no es opcional Cada euro...","protected":false},"author":1,"featured_media":12907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"installation de Google Tag Manager, Google Analytics 4 et le suivi conversions sur Superhote, Amenitiz & co. Profitez de rapports avanc\u00e9s","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-image":"","_nectar_header_bg":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/09\/referencement-adwords-google-ads-hotel.jpg","_nectar_header_bg_height":430,"_hwd_blog_posteur":"","footnotes":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-image":""},"categories":[1573],"tags":[],"class_list":{"0":"post-13897","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-suivi-conversions-google"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Installation de Google Tag Manager, Google Analytics 4 et suivi des conversions | Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design<\/title>\n<meta name=\"description\" content=\"installation de Google Tag Manager, Google Analytics 4 et le suivi conversions sur Superhote, Amenitiz &amp; co. Profitez de rapports avanc\u00e9s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotel-webdesign.com\/es\/instalacion-de-google-tag-manager-google-analytics-4-y-seguimiento-de-conversiones\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Installation de Google Tag Manager, Google Analytics 4 et suivi des conversions | Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design\" \/>\n<meta property=\"og:description\" content=\"installation de Google Tag Manager, Google Analytics 4 et le suivi conversions sur Superhote, Amenitiz &amp; co. Profitez de rapports avanc\u00e9s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotel-webdesign.com\/es\/instalacion-de-google-tag-manager-google-analytics-4-y-seguimiento-de-conversiones\/\" \/>\n<meta property=\"og:site_name\" content=\"Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hotelwebd\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-23T14:24:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T10:08:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/02\/Google-ads-hotel-1024x576.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Hotel Web Design\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\\\/\"},\"author\":{\"name\":\"Hotel Web Design\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#\\\/schema\\\/person\\\/61c7a52a8103c14255c8f26074eb204b\"},\"headline\":\"Installation de Google Tag Manager, Google Analytics 4 et suivi des conversions\",\"datePublished\":\"2025-05-23T14:24:01+00:00\",\"dateModified\":\"2025-07-01T10:08:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\\\/\"},\"wordCount\":4011,\"publisher\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hotel-webdesign.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Google-ads-hotel.gif\",\"articleSection\":[\"Suivi Conversions Google\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/es\\\/wp-json\\\/wp\\\/v2\\\/posts\\\/13897\",\"url\":\"https:\\\/\\\/hotel-webdesign.com\\\/es\\\/wp-json\\\/wp\\\/v2\\\/posts\\\/13897\",\"name\":\"Installation de Google Tag Manager, Google Analytics 4 et suivi des conversions | Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hotel-webdesign.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Google-ads-hotel.gif\",\"datePublished\":\"2025-05-23T14:24:01+00:00\",\"dateModified\":\"2025-07-01T10:08:47+00:00\",\"description\":\"installation de Google Tag Manager, Google Analytics 4 et le suivi conversions sur Superhote, Amenitiz & co. Profitez de rapports avanc\u00e9s\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hotel-webdesign.com\\\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hotel-webdesign.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Google-ads-hotel.gif\",\"contentUrl\":\"https:\\\/\\\/hotel-webdesign.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Google-ads-hotel.gif\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/hotel-webdesign.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Installation de Google Tag Manager, Google Analytics 4 et suivi des conversions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#website\",\"url\":\"https:\\\/\\\/hotel-webdesign.com\\\/\",\"name\":\"Hotel Web Design\",\"description\":\"Agence Web H\u00f4tels Restaurants\",\"publisher\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#organization\"},\"alternateName\":\"Agence Web Hotels Restaurants\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hotel-webdesign.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#organization\",\"name\":\"Hotel Web Design\",\"url\":\"https:\\\/\\\/hotel-webdesign.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hotel-webdesign.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Hotel-Web-Design-logo-v2-version-grise.png\",\"contentUrl\":\"https:\\\/\\\/hotel-webdesign.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Hotel-Web-Design-logo-v2-version-grise.png\",\"width\":497,\"height\":181,\"caption\":\"Hotel Web Design\"},\"image\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/hotelwebd\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#\\\/schema\\\/person\\\/61c7a52a8103c14255c8f26074eb204b\",\"name\":\"Hotel Web Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g\",\"caption\":\"Hotel Web Design\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instalaci\u00f3n de Google Tag Manager, Google Analytics 4 y seguimiento de conversiones | Site Cr\u00e9ation H\u00f4tellerie &amp; Tourisme | Hotel Web Design","description":"instalaci\u00f3n de Google Tag Manager, Google Analytics 4 y seguimiento de conversiones en Superhote, Amenitiz &amp; co. Benef\u00edciese de informes avanzados","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hotel-webdesign.com\/es\/instalacion-de-google-tag-manager-google-analytics-4-y-seguimiento-de-conversiones\/","og_locale":"es_ES","og_type":"article","og_title":"Installation de Google Tag Manager, Google Analytics 4 et suivi des conversions | Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design","og_description":"installation de Google Tag Manager, Google Analytics 4 et le suivi conversions sur Superhote, Amenitiz & co. Profitez de rapports avanc\u00e9s","og_url":"https:\/\/hotel-webdesign.com\/es\/instalacion-de-google-tag-manager-google-analytics-4-y-seguimiento-de-conversiones\/","og_site_name":"Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design","article_publisher":"https:\/\/www.facebook.com\/hotelwebd","article_published_time":"2025-05-23T14:24:01+00:00","article_modified_time":"2025-07-01T10:08:47+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/02\/Google-ads-hotel-1024x576.gif","type":"image\/gif"}],"author":"Hotel Web Design","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hotel-webdesign.com\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\/#article","isPartOf":{"@id":"https:\/\/hotel-webdesign.com\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\/"},"author":{"name":"Hotel Web Design","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/person\/61c7a52a8103c14255c8f26074eb204b"},"headline":"Installation de Google Tag Manager, Google Analytics 4 et suivi des conversions","datePublished":"2025-05-23T14:24:01+00:00","dateModified":"2025-07-01T10:08:47+00:00","mainEntityOfPage":{"@id":"https:\/\/hotel-webdesign.com\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\/"},"wordCount":4011,"publisher":{"@id":"https:\/\/hotel-webdesign.com\/#organization"},"image":{"@id":"https:\/\/hotel-webdesign.com\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\/#primaryimage"},"thumbnailUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/02\/Google-ads-hotel.gif","articleSection":["Suivi Conversions Google"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts\/13897","url":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts\/13897","name":"Instalaci\u00f3n de Google Tag Manager, Google Analytics 4 y seguimiento de conversiones | Site Cr\u00e9ation H\u00f4tellerie &amp; Tourisme | Hotel Web Design","isPartOf":{"@id":"https:\/\/hotel-webdesign.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hotel-webdesign.com\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\/#primaryimage"},"image":{"@id":"https:\/\/hotel-webdesign.com\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\/#primaryimage"},"thumbnailUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/02\/Google-ads-hotel.gif","datePublished":"2025-05-23T14:24:01+00:00","dateModified":"2025-07-01T10:08:47+00:00","description":"instalaci\u00f3n de Google Tag Manager, Google Analytics 4 y seguimiento de conversiones en Superhote, Amenitiz &amp; co. Benef\u00edciese de informes avanzados","breadcrumb":{"@id":"https:\/\/hotel-webdesign.com\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hotel-webdesign.com\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/hotel-webdesign.com\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\/#primaryimage","url":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/02\/Google-ads-hotel.gif","contentUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/02\/Google-ads-hotel.gif","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/hotel-webdesign.com\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/hotel-webdesign.com\/es\/"},{"@type":"ListItem","position":2,"name":"Installation de Google Tag Manager, Google Analytics 4 et suivi des conversions"}]},{"@type":"WebSite","@id":"https:\/\/hotel-webdesign.com\/#website","url":"https:\/\/hotel-webdesign.com\/","name":"Dise\u00f1o web de hoteles","description":"Agencia Web Hoteles Restaurantes","publisher":{"@id":"https:\/\/hotel-webdesign.com\/#organization"},"alternateName":"Agence Web Hotels Restaurants","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hotel-webdesign.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/hotel-webdesign.com\/#organization","name":"Dise\u00f1o web de hoteles","url":"https:\/\/hotel-webdesign.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/logo\/image\/","url":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/11\/Hotel-Web-Design-logo-v2-version-grise.png","contentUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/11\/Hotel-Web-Design-logo-v2-version-grise.png","width":497,"height":181,"caption":"Hotel Web Design"},"image":{"@id":"https:\/\/hotel-webdesign.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hotelwebd"]},{"@type":"Person","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/person\/61c7a52a8103c14255c8f26074eb204b","name":"Dise\u00f1o web de hoteles","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g","caption":"Hotel Web Design"}}]}},"_links":{"self":[{"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts\/13897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/comments?post=13897"}],"version-history":[{"count":14,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts\/13897\/revisions"}],"predecessor-version":[{"id":14499,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts\/13897\/revisions\/14499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/media\/12907"}],"wp:attachment":[{"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/media?parent=13897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/categories?post=13897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/tags?post=13897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}