{"id":14215,"date":"2025-06-23T13:44:56","date_gmt":"2025-06-23T11:44:56","guid":{"rendered":"https:\/\/hotel-webdesign.com\/?p=14215"},"modified":"2025-12-16T15:19:43","modified_gmt":"2025-12-16T13:19:43","slug":"redes-sociales-para-hoteles-estrategias-y-buenas-practicas-2","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/es\/redes-sociales-para-hoteles-estrategias-y-buenas-practicas-2\/","title":{"rendered":"Redes sociales para hoteles: estrategias y buenas pr\u00e1cticas"},"content":{"rendered":"<div id=\"fws_69d4200f22a96\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p class=\"surtitre\" style=\"text-align: left;\">Redes sociales para hoteles: estrategias y buenas pr\u00e1cticas<\/p>\n<h2>\u00bfpor qu\u00e9 nos interesan (todav\u00eda) las redes sociales?<\/h2>\n<p>Un viajero que busca una habitaci\u00f3n ya no se limita a teclear \"hotel en Lyon\" en un buscador. Recorre Instagram para ver c\u00f3mo son las habitaciones, lee opiniones en Facebook, ve un Reel de un influencer desayunando en la terraza y luego consulta las historias del establecimiento para saber qu\u00e9 ambiente se respira esa noche. En otras palabras, <strong>redes sociales<\/strong> se han convertido en una segunda sala de recepci\u00f3n: abiertas las 24 horas del d\u00eda, accesibles desde cualquier lugar, capaces de convencer a la gente en cuesti\u00f3n de segundos.<\/p>\n<p>Para el hotelero, la pregunta no es \"\u00bfDebe estar presente?\", sino \"\u00bfC\u00f3mo puede estar presente sin pasar las noches all\u00ed?\". Este art\u00edculo responde a esa pregunta detallando:<\/p>\n<ul>\n<li>Buenas pr\u00e1cticas que ya funcionan.<\/li>\n<li>Las tendencias <span id=\"current-year\"><\/span> a tener en cuenta.<\/li>\n<li>Las funciones esenciales para ahorrar tiempo.<\/li>\n<li>Un plan de acci\u00f3n claro y ejemplos concretos.<\/li>\n<li>Errores comunes que hay que evitar.<\/li>\n<\/ul>\n<p>A lo largo de la gu\u00eda, ver\u00e1 c\u00f3mo <a class=\"\" href=\"https:\/\/hotel-webdesign.com\/es\/\" target=\"_new\" rel=\"noopener\">Dise\u00f1o web de hoteles<\/a> ayuda a los establecimientos a transformar sus redes en motores de reservas directas, gracias en particular a su <a class=\"\" href=\"https:\/\/hotel-webdesign.com\/es\/motor-de-reservas-channel-manager-habitacion-de-hotel\/\" target=\"_new\" rel=\"noopener\">motor de reservas conectado<\/a> y su <strong>auditor\u00edas de visibilidad<\/strong> gratis (enlace interno a una entrada de blog relevante).<\/p>\n<\/div>\n\n\n\n\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<br><!-- D\u00e9but de widget de lien Calendly -->\n<link href=\"https:\/\/assets.calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\">\n<script src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\" async><\/script>\n<a data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\" class=\"nectar-button n-sc-button medium accent-color regular-button\" href=\"#\" style=\"text-align:center;\"onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact'});return false;\"><span>Planifique una convocatoria para su proyecto<\/span><\/a>\n<!-- Fin de widget de lien Calendly -->\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 fullimg wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"800\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0cpyfssuisc.jpg\" alt=\"redes sociales\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0cpyfssuisc.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0cpyfssuisc-200x300.jpg 200w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0cpyfssuisc-683x1024.jpg 683w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0cpyfssuisc-768x1152.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0cpyfssuisc-8x12.jpg 8w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesignpromosection\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2>Buenas pr\u00e1cticas actuales: las bases que debe dominar<\/h2>\n<h3>1.1 Elegir las redes adecuadas, no la cantidad<\/h3>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\">\n<thead>\n<tr>\n<th data-col-size=\"sm\">Red<\/th>\n<th data-col-size=\"md\">\u00bfPor qu\u00e9 estar all\u00ed?<\/th>\n<th data-col-size=\"md\">Errores que hay que evitar<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-col-size=\"sm\"><strong>Instagram<\/strong><\/td>\n<td data-col-size=\"md\">Fotos de habitaciones, carretes de 30 segundos, historias diarias.<\/td>\n<td data-col-size=\"md\">Publicar sin responder a los comentarios.<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"sm\"><strong>Facebook<\/strong><\/td>\n<td data-col-size=\"md\">Noticias, eventos locales, servicio de atenci\u00f3n al cliente por mensaje privado.<\/td>\n<td data-col-size=\"md\">Dejando la p\u00e1gina sin actualizar durante meses.<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"sm\"><strong>TikTok<\/strong><\/td>\n<td data-col-size=\"md\">V\u00eddeos cortos divertidos, entre bastidores, desaf\u00edo viral.<\/td>\n<td data-col-size=\"md\">Contenidos excesivamente comerciales que \"hacen publicidad\".<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"sm\"><strong>LinkedIn<\/strong><\/td>\n<td data-col-size=\"md\">Objetivos empresariales, contrataci\u00f3n, asociaciones MICE.<\/td>\n<td data-col-size=\"md\">Un tono demasiado relajado, en desacuerdo con el p\u00fablico profesional.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Consejo: empiece por <strong>dos redes sociales<\/strong> m\u00e1ximo. Una presencia regular en un d\u00fao bien elegido es mejor que una cuenta fantasma en cinco plataformas.<\/p>\n<h3>1.2 Regla 3-2-1 para el contenido<\/h3>\n<ul>\n<li><strong>3<\/strong> posts inspiradores: foto de la puesta de sol desde la terraza, foto de la piscina, receta del chef.<\/li>\n<li><strong>2<\/strong> posts con informaci\u00f3n: promoci\u00f3n de temporada, nuevo pack \"family friendly\".<\/li>\n<li><strong>1<\/strong> post que vende: enlace directo a su motor de reservas.<\/li>\n<\/ul>\n<p>Esta sencilla regla equilibra la inspiraci\u00f3n y la conversi\u00f3n sin cansar al p\u00fablico.<\/p>\n<h3>1.3 Responder con rapidez y eficacia<\/h3>\n<p>Un mensaje privado sin respuesta durante m\u00e1s de 12 horas suele convertirse en una reserva perdida. Configurar :<\/p>\n<ul>\n<li>Una notificaci\u00f3n en el tel\u00e9fono de la recepcionista.<\/li>\n<li>Una respuesta autom\u00e1tica \"\u00a1Hola! Nos pondremos en contacto con usted en menos de una hora\".<\/li>\n<li>A <strong>enlace directo a la p\u00e1gina de reservas<\/strong> para todas las solicitudes de precios.<\/li>\n<\/ul>\n<h3>1.4 Utilizar CGU (contenidos generados por los usuarios)<\/h3>\n<p>Pida a sus clientes que etiqueten el hotel; vuelva a publicar sus mejores fotos en forma de reportaje (previo acuerdo). Los viajeros conf\u00edan en sus pares: 72 % dicen que una foto tomada por otro cliente tiene m\u00e1s influencia que una imagen profesional en un cat\u00e1logo (<a class=\"\" href=\"https:\/\/www.statista.com\/\" target=\"_new\" rel=\"noopener\">fuente: Statista 2024<\/a>).<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesignpromosection\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3630 size-small faviconhwdcalltoactionsection\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-100x100.png 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-140x140.png 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-500x500.png 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-350x350.png 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-270x270.png 270w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-192x192.png 192w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-180x180.png 180w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-32x32.png 32w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png 512w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #acb9ca;\"><strong>Dise\u00f1o web de hoteles<\/strong><\/span> es la agencia web <span style=\"color: #acb9ca;\"><strong>100% dedicado a la industria hotelera<\/strong><\/span>Podemos ayudarle en todos los aspectos de la comunicaci\u00f3n digital de su alojamiento: <span style=\"color: #acb9ca;\"><strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/creacion-reserva-de-sitio\/\">sitios web de reservas<\/a><\/strong>, <strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/referencement-naturel-hotel-restaurant\/\">referenciaci\u00f3n natural<\/a><\/strong><\/span> especializada en hosteler\u00eda, <span style=\"color: #acb9ca;\"><strong><span style=\"text-decoration: none;\"><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/referencement-google-ads-hotel-restaurante\/\">Referencias de Google Ads<\/a> <\/span><\/strong><\/span>y Google Hotel Ads, campa\u00f1as en redes sociales, cartas gr\u00e1ficas y logotipos para hoteles.<span style=\"color: #993366;\"><br \/>\n<span style=\"color: #acb9ca;\"><strong><a class=\"\" style=\"color: #acb9ca;\" href=\"\/es\/pongase-en-contacto-con\/\" target=\"_Blank\" rel=\"noopener\">Concierte una cita hoy mismo<\/a> <\/strong><\/span><\/span>para recibir asesoramiento gratuito sobre c\u00f3mo optimizar la gesti\u00f3n digital de su alojamiento.\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d4200f25f04\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  reverse_columns_column_tablet reverse_columns_column_phone\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Tendencias de las redes sociales <span id=\"current-year\"><\/span> qu\u00e9 est\u00e1 cambiando<\/h2>\n<h3>V\u00eddeo vertical de corta duraci\u00f3n obligatorio<\/h3>\n<p>TikTok marc\u00f3 la pauta, Instagram Reels la sigue: secuencias de 15 a 45 s. Mostrar:<\/p>\n<ul>\n<li>Entrada a las 18:00: luces tenues, bienvenida sonriente.<\/li>\n<li>Descubrir el dormitorio: cortinas abiertas, vista.<\/li>\n<li>Desayuno completo en cinco segundos.<\/li>\n<\/ul>\n<h3>B\u00fasqueda local integrada en las plataformas<\/h3>\n<p>Desde mediados de 2024, los usuarios pueden escribir \"hotel rom\u00e1ntico\" directamente en Instagram y filtrar por distancia. Haz que tu <strong>Google Empresas<\/strong> y sus hashtags locales (#HotelParis, #SejourProvence) se convierte en algo crucial.<\/p>\n<h3>IA generativa para la atenci\u00f3n al cliente<\/h3>\n<p>Los chatbots capaces de responder en lenguaje natural en Facebook o WhatsApp, bas\u00e1ndose en sus preguntas frecuentes, reducen la carga del personal en un 30 %. En Hotel Web Design, un plugin espec\u00edfico enlaza el chatbot con informaci\u00f3n sobre disponibilidad en tiempo real.<\/p>\n<h3>Microinfluenciadores especializados<\/h3>\n<p>En lugar de la estrella con un mill\u00f3n de seguidores, apueste por el influencer de la \"gastronom\u00eda local\" o los \"viajes sin residuos\": un p\u00fablico m\u00e1s reducido pero muy implicado, a menudo ubicado en su regi\u00f3n. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 fullimg wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"802\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/60gsdomrfgc.jpg\" alt=\"redes sociales de hoteles\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/60gsdomrfgc.jpg 802w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/60gsdomrfgc-201x300.jpg 201w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/60gsdomrfgc-684x1024.jpg 684w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/60gsdomrfgc-768x1149.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/60gsdomrfgc-8x12.jpg 8w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d4200f273c4\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 fullimg wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/tlzhfrlj6ny-1.jpg\" alt=\"Enlaces de retroceso\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/tlzhfrlj6ny-1.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/tlzhfrlj6ny-1-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/tlzhfrlj6ny-1-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/tlzhfrlj6ny-1-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/tlzhfrlj6ny-1-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/tlzhfrlj6ny-1-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/tlzhfrlj6ny-1-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Funciones esenciales para ahorrar tiempo<\/h2>\n<ul>\n<li><strong>Calendario editorial compartido<\/strong> (Google Sheet o Trello): \u00bfqui\u00e9n publica qu\u00e9, cu\u00e1ndo?<\/li>\n<li><strong>Banco visual<\/strong> por temporada.<\/li>\n<li><strong>Herramienta de programaci\u00f3n<\/strong> (Meta Business Suite, Later, Buffer).<\/li>\n<li><strong>Enlaces de seguimiento<\/strong> Utiliza un atajo para saber qu\u00e9 post est\u00e1 generando clics.<\/li>\n<li><strong>Cuadro de mandos unificado<\/strong> : Hotel Web Design re\u00fane las estad\u00edsticas del sitio + de la red en una sola tabla.<\/li>\n<\/ul>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d4200f28919\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  reverse_columns_column_tablet reverse_columns_column_phone\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/09\/P1000135-1.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Plan de acci\u00f3n paso a paso (30 d\u00edas para impulsar tus redes)<\/h2>\n<h3>D\u00eda 1-2: Establecimiento de objetivos SMART<\/h3>\n<ul>\n<li>Ejemplo: \"Generar 50 clics semanales al motor de reservas en tres meses\".<\/li>\n<\/ul>\n<h3>D\u00eda 3-5: elige tus dos redes<\/h3>\n<p>Analice su base de clientes: \u00bfparejas j\u00f3venes? \u00bfclientes corporativos? \u00bffamilias? T\u00fa decides.<\/p>\n<h3>D\u00eda 6-10: Preparaci\u00f3n de las cuentas<\/h3>\n<ul>\n<li>Foto de perfil = logotipo id\u00e9ntico.<\/li>\n<li>Breve biograf\u00eda con <strong>enlace directo<\/strong> a la p\u00e1gina de reservas.<\/li>\n<li>Informaci\u00f3n pr\u00e1ctica (direcci\u00f3n, tel\u00e9fono, correo electr\u00f3nico).<\/li>\n<\/ul>\n<h3>D\u00eda 11-15: crear 15 entradas durante un mes<\/h3>\n<ul>\n<li>9 inspiraciones, 4 informaciones, 2 ventas.<\/li>\n<li>Incluya la palabra clave principal \"redes sociales\" de forma natural en dos pies de foto.<\/li>\n<\/ul>\n<h3>D\u00eda 16-20: programar las publicaciones<\/h3>\n<p>Utilice una herramienta de planificaci\u00f3n gratuita. Lib\u00e9rate de la publicaci\u00f3n \"en directo\".<\/p>\n<h3>D\u00edas 21-25: configurar las respuestas autom\u00e1ticas<\/h3>\n<ul>\n<li>Gracias por su mensaje. Haga clic aqu\u00ed para ver nuestra disponibilidad.<\/li>\n<\/ul>\n<h3>D\u00eda 26-30: lanzar una minicampa\u00f1a publicitaria de 5 euros al d\u00eda<\/h3>\n<p>Objetivo: 40 km alrededor del hotel, inter\u00e9s \"fin de semana de relax\". A\u00f1adir un bot\u00f3n \"Reservar\". <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 fullimg wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"960\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cisizrto8u8.jpg\" alt=\"redes sociales\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cisizrto8u8.jpg 960w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cisizrto8u8-240x300.jpg 240w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cisizrto8u8-819x1024.jpg 819w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cisizrto8u8-768x960.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cisizrto8u8-10x12.jpg 10w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d4200f29f6e\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.01); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.3; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 fullimg wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1068\" width=\"1600\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/vm6iqeqb4du.jpg\" alt=\"redes sociales\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/vm6iqeqb4du.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/vm6iqeqb4du-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/vm6iqeqb4du-1024x684.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/vm6iqeqb4du-768x513.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/vm6iqeqb4du-1536x1025.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/vm6iqeqb4du-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/vm6iqeqb4du-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Algunos ejemplos elocuentes<\/h2>\n<h3>El rollo de la habitaci\u00f3n m\u00e1gica<\/h3>\n<p>Un hotel de 3 \u2605 en Annecy film\u00f3 la apertura autom\u00e1tica de las persianas de la vista del lago al amanecer; 27.000 visitas en cinco d\u00edas, 14 reservas directas gracias a los <strong>enlace org\u00e1nico<\/strong>.<\/p>\n<h3>El desaf\u00edo #pastry<\/h3>\n<p>El pastelero de un hotel lanz\u00f3 un reto: reproducir en casa el croissant retorcido casero. Los viajeros compartieron, el hotel volvi\u00f3 a publicar y la visibilidad local se duplic\u00f3 en quince d\u00edas. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d4200f2b2e7\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1750679597478\" >\n\t<h2>Errores comunes que hay que evitar<\/h2>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\">\n<thead>\n<tr>\n<th data-col-size=\"md\">Error<\/th>\n<th data-col-size=\"sm\">Impacto<\/th>\n<th data-col-size=\"md\">Correcci\u00f3n r\u00e1pida<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-col-size=\"md\">Publicar la misma foto en todas las redes<\/td>\n<td data-col-size=\"sm\">Menor compromiso<\/td>\n<td data-col-size=\"md\">Adaptar el formato y la leyenda a cada plataforma<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"md\">Responder con mensajes de copiar y pegar<\/td>\n<td data-col-size=\"sm\">Falta de autenticidad<\/td>\n<td data-col-size=\"md\">Incluya el nombre del cliente y un detalle personal<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"md\">Olv\u00eddese de las vacaciones escolares en el extranjero<\/td>\n<td data-col-size=\"sm\">Menos reservas internacionales<\/td>\n<td data-col-size=\"md\">Calendario de exportaci\u00f3n e importaci\u00f3n integrado en el dise\u00f1o web del hotel<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"md\">Eliminar una rese\u00f1a negativa<\/td>\n<td data-col-size=\"sm\">Desconfianza p\u00fablica<\/td>\n<td data-col-size=\"md\">Responde con calma, explica la soluci\u00f3n<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"md\">No medir los resultados<\/td>\n<td data-col-size=\"sm\">Tiempo perdido<\/td>\n<td data-col-size=\"md\">Dise\u00f1o web \u00fanico para hoteles<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d4200f2bd91\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1750679651925\" >\n\t<h2>Solicitar un presupuesto: pasar a la etapa siguiente<\/h2>\n<p><em>Descubra c\u00f3mo nuestros <a class=\"\" href=\"https:\/\/hotel-webdesign.com\/es\/motor-de-reservas-channel-manager-habitacion-de-hotel\/\" target=\"_new\" rel=\"noopener\">motor de reservas conectado<\/a> \u00bfconvertir a sus visitantes sociales en clientes?<\/em><br \/>\n<strong>Solicite una demostraci\u00f3n gratuita<\/strong> en <a class=\"\" href=\"https:\/\/hotel-webdesign.com\/es\/\" target=\"_new\" rel=\"noopener\">Dise\u00f1o web de hoteles<\/a>.<\/p>\n<p>\u00bfPrefiere empezar con un diagn\u00f3stico?<br \/>\n<strong>Descargar la auditor\u00eda gratuita \"Visibilidad y redes sociales<\/strong> y recibir asesoramiento personalizado.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d4200f2c97d\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-hotel-ads.svg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1725446007328\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10514 size-full alignleft\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"\" width=\"266\" height=\"107\" \/><span style=\"color: #000000;\">Hotel Web Design es socio de Google con el <strong>Google Hoteles<\/strong>incluidos nuestros clientes <strong>disfruta cada d\u00eda<\/strong>: la informaci\u00f3n sobre su alojamiento, disponibilidad y precios se env\u00eda continuamente al motor de b\u00fasqueda, que muestra <strong>enlaces de reserva<\/strong> gratis desde la b\u00fasqueda de Google, directamente a su p\u00e1gina de reservas. <strong>Estos enlaces gratuitos\u00a0<\/strong>\u00a1representan alrededor de 15% de reservas adicionales sin comisiones para nuestros clientes en 2022! Lea nuestro art\u00edculo sobre <a href=\"https:\/\/hotel-webdesign.com\/es\/google-free-hotel-booking-links-como-beneficiarse\/\" target=\"_blank\" rel=\"noopener\">enlaces de reserva gratuitos de Google<\/a><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d4200f2d395\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1750679676255\" >\n\t<h2>Conclusi\u00f3n: apalancamiento rentable y sostenible<\/h2>\n<p>En <strong>redes sociales<\/strong> no son una moda pasajera; son una extensi\u00f3n natural de la experiencia hotelera. Una estrategia sencilla, regular y aut\u00e9ntica puede :<\/p>\n<ul>\n<li>Aumente sus reservas directas.<\/li>\n<li>Reduzca su dependencia de las OTA.<\/li>\n<li>Refuerce sus relaciones con los clientes antes, durante y despu\u00e9s de su estancia.<\/li>\n<\/ul>\n<p>Aprovechando las herramientas y el apoyo de <a class=\"\" href=\"https:\/\/hotel-webdesign.com\/es\/\" target=\"_new\" rel=\"noopener\">Dise\u00f1o web de hoteles<\/a>Ahorras tiempo, mides tus resultados y conviertes cada like en una sonrisa cuando lo recibes. S\u00f3lo hace falta un clic: <strong>\u00a1contacta con el equipo y haz de las redes sociales tu mejor vendedor!<\/strong><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d4200f2dfa1\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">Sitio web de reservas<\/h2>\n<h2>-<br \/>\nReserva directa de alojamiento<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Sitio web de reservas\/conversi\u00f3n a medida entregado llave en mano, con formaci\u00f3n sobre la interfaz de administraci\u00f3n en el momento de la entrega.<\/li>\n<li>Logotipo y l\u00ednea gr\u00e1fica adaptados, con posibilidad de integrar sus elementos existentes.<\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/es\/referencement-naturel-hotel-restaurant\/\">Posicionamiento SEO espec\u00edfico para alojamientos vacacionales.<\/a><\/li>\n<li>Integraci\u00f3n de <a href=\"https:\/\/hotel-webdesign.com\/es\/motor-de-reservas-channel-manager-habitacion-de-hotel\/\">m\u00f3dulo de reservas\u00a0<\/a>interno<\/li>\n<li>o la integraci\u00f3n de un motor de reservas externo (<a href=\"https:\/\/hotel-webdesign.com\/es\/integracion-del-widget-reservit\/\">Reservit<\/a>, <a href=\"https:\/\/hotel-webdesign.com\/es\/d-reserva-del-motor-de-integracion-edge\/\">D-EDGE<\/a>, <a href=\"https:\/\/hotel-webdesign.com\/es\/mister-booking-integracion-widget-reserva\/\">Misterbooking<\/a>Roomcloud, etc.)<\/li>\n<li>Integraci\u00f3n de elementos HTML personalizados (portales de rese\u00f1as, opiniones de clientes, previsi\u00f3n meteorol\u00f3gica, prensa, ventanas emergentes, chat en directo, etc.).<\/li>\n<li>SSL seguro \/ HTTPS<\/li>\n<li>P\u00e1gina web multiling\u00fce y motor de reservas<\/li>\n<li>Interfaz de usuario sencilla e intuitiva<\/li>\n<li>Alojamiento y nombre de dominio de alta disponibilidad<\/li>\n<li>Entrega habitual en un plazo de 30 d\u00edas.<\/li>\n<\/ul>\n<a class=\"nectar-button n-sc-button medium accent-color regular-button\"  href=\"\/es\/pongase-en-contacto-con\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>SOLICITAR PRESUPUESTO<\/span><\/a> <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Las redes sociales al servicio de los hoteles estrategias y buenas pr\u00e1cticas \u00bfpor qu\u00e9 interesarse (de nuevo) por las redes sociales? Cuando un viajero busca una habitaci\u00f3n, ya no se limita a...","protected":false},"author":1,"featured_media":14216,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"R\u00e9seaux sociaux","_yoast_wpseo_title":"Les r\u00e9seaux sociaux au service des h\u00f4tels%%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Boostez votre h\u00f4tel avec les r\u00e9seaux sociaux : bonnes pratiques, tendances 2025, lien Google Business, conseils concrets","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-image":"","_nectar_header_bg":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/owvrb-m3gwe.jpg","_nectar_header_bg_height":400,"_hwd_blog_posteur":"","footnotes":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-image":""},"categories":[1602,1379,1601],"tags":[],"class_list":{"0":"post-14215","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-bonnes-pratiques","8":"category-content-marketing","9":"category-reseaux-sociaux"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les r\u00e9seaux sociaux au service des h\u00f4tels| Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design<\/title>\n<meta name=\"description\" content=\"Boostez votre h\u00f4tel avec les r\u00e9seaux sociaux : bonnes pratiques, tendances 2025, lien Google Business, conseils concrets\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotel-webdesign.com\/es\/redes-sociales-para-hoteles-estrategias-y-buenas-practicas-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les r\u00e9seaux sociaux au service des h\u00f4tels| Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design\" \/>\n<meta property=\"og:description\" content=\"Boostez votre h\u00f4tel avec les r\u00e9seaux sociaux : bonnes pratiques, tendances 2025, lien Google Business, conseils concrets\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotel-webdesign.com\/es\/redes-sociales-para-hoteles-estrategias-y-buenas-practicas-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hotelwebd\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-23T11:44:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T13:19:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/owvrb-m3gwe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hotel Web Design\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/\"},\"author\":{\"name\":\"Hotel Web Design\",\"@id\":\"https:\/\/hotel-webdesign.com\/#\/schema\/person\/61c7a52a8103c14255c8f26074eb204b\"},\"headline\":\"Les r\u00e9seaux sociaux au service des h\u00f4tels strat\u00e9gies et bonnes pratiques\",\"datePublished\":\"2025-06-23T11:44:56+00:00\",\"dateModified\":\"2025-12-16T13:19:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/\"},\"wordCount\":5335,\"publisher\":{\"@id\":\"https:\/\/hotel-webdesign.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/owvrb-m3gwe.jpg\",\"articleSection\":[\"Bonnes pratiques\",\"Content Marketing\",\"R\u00e9seaux sociaux\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/\",\"url\":\"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/\",\"name\":\"Les r\u00e9seaux sociaux au service des h\u00f4tels| Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design\",\"isPartOf\":{\"@id\":\"https:\/\/hotel-webdesign.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/owvrb-m3gwe.jpg\",\"datePublished\":\"2025-06-23T11:44:56+00:00\",\"dateModified\":\"2025-12-16T13:19:43+00:00\",\"description\":\"Boostez votre h\u00f4tel avec les r\u00e9seaux sociaux : bonnes pratiques, tendances 2025, lien Google Business, conseils concrets\",\"breadcrumb\":{\"@id\":\"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/#primaryimage\",\"url\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/owvrb-m3gwe.jpg\",\"contentUrl\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/owvrb-m3gwe.jpg\",\"width\":1600,\"height\":1200,\"caption\":\"r\u00e9seaux sociaux\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/hotel-webdesign.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les r\u00e9seaux sociaux au service des h\u00f4tels strat\u00e9gies et bonnes pratiques\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hotel-webdesign.com\/#website\",\"url\":\"https:\/\/hotel-webdesign.com\/\",\"name\":\"Hotel Web Design\",\"description\":\"Agence Web H\u00f4tels Restaurants\",\"publisher\":{\"@id\":\"https:\/\/hotel-webdesign.com\/#organization\"},\"alternateName\":\"Agence Web Hotels Restaurants\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hotel-webdesign.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hotel-webdesign.com\/#organization\",\"name\":\"Hotel Web Design\",\"url\":\"https:\/\/hotel-webdesign.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/hotel-webdesign.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/11\/Hotel-Web-Design-logo-v2-version-grise.png\",\"contentUrl\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/11\/Hotel-Web-Design-logo-v2-version-grise.png\",\"width\":497,\"height\":181,\"caption\":\"Hotel Web Design\"},\"image\":{\"@id\":\"https:\/\/hotel-webdesign.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/hotelwebd\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/hotel-webdesign.com\/#\/schema\/person\/61c7a52a8103c14255c8f26074eb204b\",\"name\":\"Hotel Web Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/hotel-webdesign.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g\",\"caption\":\"Hotel Web Design\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Las redes sociales al servicio de los hoteles| Creaci\u00f3n Site H\u00f4tellerie &amp; Tourisme | Dise\u00f1o web de hoteles","description":"Impulsa tu hotel con las redes sociales: buenas pr\u00e1cticas, 2025 tendencias, enlace a Google Business, consejos pr\u00e1cticos","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hotel-webdesign.com\/es\/redes-sociales-para-hoteles-estrategias-y-buenas-practicas-2\/","og_locale":"es_ES","og_type":"article","og_title":"Les r\u00e9seaux sociaux au service des h\u00f4tels| Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design","og_description":"Boostez votre h\u00f4tel avec les r\u00e9seaux sociaux : bonnes pratiques, tendances 2025, lien Google Business, conseils concrets","og_url":"https:\/\/hotel-webdesign.com\/es\/redes-sociales-para-hoteles-estrategias-y-buenas-practicas-2\/","og_site_name":"Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design","article_publisher":"https:\/\/www.facebook.com\/hotelwebd","article_published_time":"2025-06-23T11:44:56+00:00","article_modified_time":"2025-12-16T13:19:43+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/owvrb-m3gwe.jpg","type":"image\/jpeg"}],"author":"Hotel Web Design","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/#article","isPartOf":{"@id":"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/"},"author":{"name":"Hotel Web Design","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/person\/61c7a52a8103c14255c8f26074eb204b"},"headline":"Les r\u00e9seaux sociaux au service des h\u00f4tels strat\u00e9gies et bonnes pratiques","datePublished":"2025-06-23T11:44:56+00:00","dateModified":"2025-12-16T13:19:43+00:00","mainEntityOfPage":{"@id":"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/"},"wordCount":5335,"publisher":{"@id":"https:\/\/hotel-webdesign.com\/#organization"},"image":{"@id":"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/#primaryimage"},"thumbnailUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/owvrb-m3gwe.jpg","articleSection":["Bonnes pratiques","Content Marketing","R\u00e9seaux sociaux"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/","url":"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/","name":"Las redes sociales al servicio de los hoteles| Creaci\u00f3n Site H\u00f4tellerie &amp; Tourisme | Dise\u00f1o web de hoteles","isPartOf":{"@id":"https:\/\/hotel-webdesign.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/#primaryimage"},"image":{"@id":"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/#primaryimage"},"thumbnailUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/owvrb-m3gwe.jpg","datePublished":"2025-06-23T11:44:56+00:00","dateModified":"2025-12-16T13:19:43+00:00","description":"Impulsa tu hotel con las redes sociales: buenas pr\u00e1cticas, 2025 tendencias, enlace a Google Business, consejos pr\u00e1cticos","breadcrumb":{"@id":"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/#primaryimage","url":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/owvrb-m3gwe.jpg","contentUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/owvrb-m3gwe.jpg","width":1600,"height":1200,"caption":"r\u00e9seaux sociaux"},{"@type":"BreadcrumbList","@id":"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/hotel-webdesign.com\/es\/"},{"@type":"ListItem","position":2,"name":"Les r\u00e9seaux sociaux au service des h\u00f4tels strat\u00e9gies et bonnes pratiques"}]},{"@type":"WebSite","@id":"https:\/\/hotel-webdesign.com\/#website","url":"https:\/\/hotel-webdesign.com\/","name":"Dise\u00f1o web de hoteles","description":"Agencia Web Hoteles Restaurantes","publisher":{"@id":"https:\/\/hotel-webdesign.com\/#organization"},"alternateName":"Agence Web Hotels Restaurants","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hotel-webdesign.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/hotel-webdesign.com\/#organization","name":"Dise\u00f1o web de hoteles","url":"https:\/\/hotel-webdesign.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/logo\/image\/","url":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/11\/Hotel-Web-Design-logo-v2-version-grise.png","contentUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/11\/Hotel-Web-Design-logo-v2-version-grise.png","width":497,"height":181,"caption":"Hotel Web Design"},"image":{"@id":"https:\/\/hotel-webdesign.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hotelwebd"]},{"@type":"Person","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/person\/61c7a52a8103c14255c8f26074eb204b","name":"Dise\u00f1o web de hoteles","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g","caption":"Hotel Web Design"}}]}},"_links":{"self":[{"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts\/14215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/comments?post=14215"}],"version-history":[{"count":7,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts\/14215\/revisions"}],"predecessor-version":[{"id":16738,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts\/14215\/revisions\/16738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/media\/14216"}],"wp:attachment":[{"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/media?parent=14215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/categories?post=14215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/tags?post=14215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}