{"id":14295,"date":"2025-06-24T11:00:00","date_gmt":"2025-06-24T09:00:00","guid":{"rendered":"https:\/\/hotel-webdesign.com\/?p=14295"},"modified":"2025-12-16T14:55:26","modified_gmt":"2025-12-16T12:55:26","slug":"reserva-directa","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/es\/reserva-directa\/","title":{"rendered":"Reserva directa: evita las reservas de Booking y Airbnb"},"content":{"rendered":"<div id=\"fws_69d3ffd6d6a4c\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p class=\"surtitre\" style=\"text-align: left;\">Reserva directa: c\u00f3mo evitar reservar a trav\u00e9s de Booking y Airbnb<\/p>\n<h2>\u00bfPor qu\u00e9 todo el mundo habla de <em>reserva directa<\/em> en <span id=\"current-year\"><\/span> ?<\/h2>\n<p>Cada temporada se repiten las mismas escenas: tus habitaciones aparecen en Booking o Airbnb en cuesti\u00f3n de segundos, las reservas llueven, la tesorer\u00eda parece sonre\u00edr... y entonces llega la factura de las comisiones. 15 %, a veces 20 %, se comen tus m\u00e1rgenes sin que puedas mover un dedo.<br \/>\nSin embargo, los viajeros no quieren otra cosa que reservar directamente: buscan el contacto humano, ventajas exclusivas y la certeza de hablar con la persona adecuada. Entonces, \u00bfpor qu\u00e9 la ecuaci\u00f3n parece tan complicada? Porque sin un m\u00e9todo claro y unas pocas herramientas bien elegidas, las OTA siempre monopolizan la pantalla justo antes del clic final.<\/p>\n<p>La buena noticia es que ahora existen soluciones sencillas y accesibles que devuelven el poder a los hoteleros independientes. Visite <em>motor de reservas y gestor de canales<\/em> desarrollado por <strong>Dise\u00f1o web de hoteles<\/strong> es el ejemplo perfecto: conecta su sitio web, Google y las redes sociales para captar la primera b\u00fasqueda del cliente y luego le gu\u00eda hasta el pago final, sin ninguna comisi\u00f3n adicional.<\/p>\n<p>En esta gu\u00eda, vamos a :<\/p>\n<ul>\n<li>Descubre los costes ocultos de las OTA.<\/li>\n<li>Demostrar los beneficios tangibles de <strong>Reserva directa<\/strong>.<\/li>\n<li>Compartir las mejores pr\u00e1cticas que funcionan en <span id=\"current-year\"><\/span>.<\/li>\n<li>Ilustra estos consejos con ejemplos f\u00e1ciles de reproducir.<\/li>\n<li>Explique c\u00f3mo <strong>Dise\u00f1o web de hoteles<\/strong> le acompa\u00f1a paso a paso.<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<br><!-- D\u00e9but de widget de lien Calendly -->\n<link href=\"https:\/\/assets.calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\">\n<script src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\" async><\/script>\n<a data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\" class=\"nectar-button n-sc-button medium accent-color regular-button\" href=\"#\" style=\"text-align:center;\"onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact'});return false;\"><span>Planifique una convocatoria para su proyecto<\/span><\/a>\n<!-- Fin de widget de lien Calendly -->\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"800\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/8tvrwxwuqde.jpg\" alt=\"reserva directa\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/8tvrwxwuqde.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/8tvrwxwuqde-200x300.jpg 200w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/8tvrwxwuqde-683x1024.jpg 683w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/8tvrwxwuqde-768x1152.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/8tvrwxwuqde-8x12.jpg 8w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesignpromosection\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2>Comprender el precio real de las plataformas: comisiones, dependencia y visibilidad sesgada<\/h2>\n<h3>Comisiones que se comen un tercio del precio de la habitaci\u00f3n<\/h3>\n<p>Las principales OTA cobran entre 15 % y 30 % del importe antes de impuestos; Cloudbeds incluso cita un tope de 35 % en determinados destinos muy populares. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-&#091;-0.094rem&#093; animate-&#091;show_150ms_ease-in&#093;\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-&#091;0.5625em&#093; font-medium text-token-text-secondary! bg-&#091;#F4F4F4&#093;! dark:bg-&#091;#303030&#093;! transition-colors duration-150 ease-in-out\" href=\"https:\/\/www.cloudbeds.com\/online-travel-agencies\/commissions\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-full grow truncate overflow-hidden text-center\">cloudbeds.com<\/span><\/span><\/span><\/a><\/span><\/span> A una tarifa media de 140 euros por noche, esto representa hasta 42 euros por habitaci\u00f3n. En un mes de verano con una ocupaci\u00f3n del 80 %, el recorte supera r\u00e1pidamente los 6.000 euros.<\/p>\n<h3>El c\u00edrculo vicioso de la dependencia<\/h3>\n<ul>\n<li>Cuanto m\u00e1s vendas a trav\u00e9s de OTAs, m\u00e1s valorar\u00e1 su algoritmo tu hotel... con ellos, no en tu web.<\/li>\n<li>Los clientes fieles reciben descuentos \"Genius\" que merman sus ingresos.<\/li>\n<li>Es imposible ofrecer una tarifa m\u00e1s baja en su sitio: la paridad de tarifas sigue activa en muchos contratos.<\/li>\n<\/ul>\n<h3>Impacto en la imagen de marca<\/h3>\n<p>Los viajeros identifican el establecimiento con la plataforma: \"He reservado en Booking\", no \"conozco el hotel X\". Su nombre se diluye, su storytelling desaparece tras un formulario estandarizado.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesignpromosection\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3630 size-small faviconhwdcalltoactionsection\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-100x100.png 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-140x140.png 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-500x500.png 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-350x350.png 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-270x270.png 270w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-192x192.png 192w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-180x180.png 180w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-32x32.png 32w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png 512w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #acb9ca;\"><strong>Dise\u00f1o web de hoteles<\/strong><\/span> es la agencia web <span style=\"color: #acb9ca;\"><strong>100% dedicado a la industria hotelera<\/strong><\/span>Podemos ayudarle en todos los aspectos de la comunicaci\u00f3n digital de su alojamiento: <span style=\"color: #acb9ca;\"><strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/creacion-reserva-de-sitio\/\">sitios web de reservas<\/a><\/strong>, <strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/referencement-naturel-hotel-restaurant\/\">referenciaci\u00f3n natural<\/a><\/strong><\/span> especializada en hosteler\u00eda, <span style=\"color: #acb9ca;\"><strong><span style=\"text-decoration: none;\"><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/referencement-google-ads-hotel-restaurante\/\">Referencias de Google Ads<\/a> <\/span><\/strong><\/span>y Google Hotel Ads, campa\u00f1as en redes sociales, cartas gr\u00e1ficas y logotipos para hoteles.<span style=\"color: #993366;\"><br \/>\n<span style=\"color: #acb9ca;\"><strong><a class=\"\" style=\"color: #acb9ca;\" href=\"\/es\/pongase-en-contacto-con\/\" target=\"_Blank\" rel=\"noopener\">Concierte una cita hoy mismo<\/a> <\/strong><\/span><\/span>para recibir asesoramiento gratuito sobre c\u00f3mo optimizar la gesti\u00f3n digital de su alojamiento.\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesignpromosection\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2>\u00bfPor qu\u00e9 <em>Reserva directa<\/em> cambia el juego<\/h2>\n<h3>Recuperas tu margen<\/h3>\n<p>Cada euro ahorrado en comisiones puede reinvertirse en el servicio: mejor caf\u00e9 en el desayuno, mejores colchones, reformas m\u00e1s r\u00e1pidas.<\/p>\n<h3>Usted controla las relaciones con los clientes de la A a la Z<\/h3>\n<ul>\n<li>Correos electr\u00f3nicos personalizados previos a la estancia.<\/li>\n<li>Ventas adicionales (parking, spa, cena) desde el t\u00fanel de pedidos.<\/li>\n<li>Fidelizaci\u00f3n posterior a la estancia con un c\u00f3digo promocional exclusivo.<\/li>\n<\/ul>\n<h3>Mejore su visibilidad natural<\/h3>\n<p>Un sitio que recibe tr\u00e1fico y transacciones env\u00eda una se\u00f1al clara a Google: el establecimiento est\u00e1 vivo y coleando. Las posiciones org\u00e1nicas mejoran, lo que atrae a\u00fan m\u00e1s viajeros sin pagar por los clics.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d3ffd6da84a\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  reverse_columns_column_tablet reverse_columns_column_phone\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Siete ideas preconcebidas que siguen frenando a los hoteleros, y c\u00f3mo superarlas<\/h2>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\">\n<thead>\n<tr>\n<th data-col-size=\"md\">Idea recibida<\/th>\n<th data-col-size=\"lg\">Realidad<\/th>\n<th data-col-size=\"md\">Medidas que deben adoptarse<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-col-size=\"md\">\"Nadie lee mi sitio web, todo el mundo hace clic en Booking.<\/td>\n<td data-col-size=\"lg\">50 % de las reservas en l\u00ednea deber\u00edan ser directas de aqu\u00ed a 2024, seg\u00fan HFTP. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-&#091;-0.094rem&#093; animate-&#091;show_150ms_ease-in&#093;\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-&#091;0.5625em&#093; font-medium text-token-text-secondary! bg-&#091;#F4F4F4&#093;! dark:bg-&#091;#303030&#093;! transition-colors duration-150 ease-in-out\" href=\"https:\/\/www.hftp.org\/news\/4121244\/10-booking-trends-stats-that-every-hotelier-should-know-to-drive-guest-experience-and-revenue-in-2024-and-beyond\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-full grow truncate overflow-hidden text-center\">hftp.org<\/span><\/span><\/span><\/a><\/span><\/span><\/td>\n<td data-col-size=\"md\">Optimice su p\u00e1gina de inicio, a\u00f1ada un bot\u00f3n <em>Reserve<\/em> visibles sin desplazamiento.<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"md\">\"Un motor de reservas cuesta demasiado.<\/td>\n<td data-col-size=\"lg\">Las licencias mensuales suelen estar cubiertas por una \u00fanica c\u00e1mara no comisionada.<\/td>\n<td data-col-size=\"md\">Calcule su coste medio OTA y comp\u00e1relo con el<a class=\"\" href=\"https:\/\/hotel-webdesign.com\/es\/motor-de-reservas-channel-manager-habitacion-de-hotel\/\" target=\"_new\" rel=\"noopener\">Dise\u00f1o web de hoteles<\/a>.<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"md\">\"Me arriesgo al overbooking al gestionar varios canales.<\/td>\n<td data-col-size=\"lg\">Un gestor de canales sincroniza acciones y precios en menos de 60 segundos.<\/td>\n<td data-col-size=\"md\">Active la sincronizaci\u00f3n bidireccional incluida en la soluci\u00f3n Hotel Web Design.<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"md\">\"Los viajeros quieren pagar en tres clics; mi sitio es demasiado lento.<\/td>\n<td data-col-size=\"lg\">Core Web Vitals tarda &lt; 2,5 s en cargarse.<\/td>\n<td data-col-size=\"md\">Cambie al alojamiento de alto rendimiento que ofrece Hotel Web Design.<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"md\">\"No puedo competir con la visibilidad de Airbnb\".<\/td>\n<td data-col-size=\"lg\">Lo m\u00e1s destacado de Google <em>enlaces de reserva gratuita<\/em> sitios web oficiales de forma gratuita. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-&#091;-0.094rem&#093; animate-&#091;show_150ms_ease-in&#093;\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-&#091;0.5625em&#093; font-medium text-token-text-secondary! bg-&#091;#F4F4F4&#093;! dark:bg-&#091;#303030&#093;! transition-colors duration-150 ease-in-out\" href=\"https:\/\/support.google.com\/hotelprices\/answer\/10472393?hl=en-GB&amp;utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-full grow truncate overflow-hidden text-center\">soporte.google.com<\/span><\/span><\/span><\/a><\/span><\/span><\/td>\n<td data-col-size=\"md\">Aseg\u00farate de que tu motor de b\u00fasqueda transmite tus tarifas a Google: est\u00e1 integrado en la herramienta.<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"md\">\"No tengo tiempo para gestionar el marketing\".<\/td>\n<td data-col-size=\"lg\">Automatizaci\u00f3n del correo electr\u00f3nico, publicaciones programadas de Google Business e informes simplificados.<\/td>\n<td data-col-size=\"md\">Delegue la configuraci\u00f3n inicial, programe los env\u00edos una vez al mes.<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"md\">\"A mis clientes les gusta acumular puntos de las OTA\".<\/td>\n<td data-col-size=\"lg\">Ofrezca una salida tard\u00eda o una copa de bienvenida en directo: la emoci\u00f3n prima sobre un sistema gen\u00e9rico de puntos.<\/td>\n<td data-col-size=\"md\">Comunique sus ventajas exclusivas en cada p\u00e1gina del sitio.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<div class=\"_tableContainer_16hzy_1\"><\/div>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/www.manoirdelacroixsaintlouis.fr\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q59hmzk38eq.jpg\" alt=\"Reserva directa\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q59hmzk38eq.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q59hmzk38eq-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q59hmzk38eq-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q59hmzk38eq-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q59hmzk38eq-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q59hmzk38eq-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q59hmzk38eq-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d3ffd6dbf66\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/www.chateaujonquieres.fr\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"800\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme.jpg\" alt=\"blog\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme-200x300.jpg 200w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme-683x1024.jpg 683w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme-768x1152.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme-8x12.jpg 8w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Las funcionalidades esenciales de un sitio dise\u00f1ado para la <em>Reserva directa<\/em><\/h2>\n<h3>Motor de reservas integrado<\/h3>\n<ul>\n<li>Calendario claro, precios actualizados, disponibilidad en tiempo real.<\/li>\n<li>Single Upsell: desayuno, cuna, botella de vino.<\/li>\n<\/ul>\n<h3>Gestor de canales nativo<\/h3>\n<ul>\n<li>Sincronizaci\u00f3n bidireccional con m\u00e1s de 200 plataformas.<\/li>\n<li>Bloqueo manual con un solo clic para ventas telef\u00f3nicas.<\/li>\n<\/ul>\n<h3>Pago seguro en varias divisas<\/h3>\n<ul>\n<li>Tarjetas bancarias, PayPal e incluso Apple Pay.<\/li>\n<li>Preautorizaci\u00f3n autom\u00e1tica para limitar las ausencias.<\/li>\n<\/ul>\n<h3>Interfaz m\u00f3vil<\/h3>\n<p>M\u00e1s del 65 % de las b\u00fasquedas de hoteles proceden del smartphone: botones grandes, texto aireado, campo de cup\u00f3n visible.<\/p>\n<h3>Widgets de confianza<\/h3>\n<ul>\n<li>Rese\u00f1as de Google mostradas en tiempo real.<\/li>\n<li>Consigue el mejor precio garantizado\".<\/li>\n<\/ul>\n<p>Estos elementos se re\u00fanen en el <a class=\"\" href=\"https:\/\/hotel-webdesign.com\/es\/\" target=\"_new\" rel=\"noopener\">Dise\u00f1o web de hoteles<\/a> sin necesidad de hacer malabarismos con diez proveedores. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d3ffd6ddbd3\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  reverse_columns_column_tablet reverse_columns_column_phone\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/09\/P1000135-1.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Buenas pr\u00e1cticas <span id=\"current-year\"><\/span> para impulsar sus ventas directas<\/h2>\n<h3>Contar una historia, no s\u00f3lo un premio<\/h3>\n<p>Una foto de ancho completo con un t\u00edtulo humano: <em>\"Duerme frente a las parras, despierta con el canto de los p\u00e1jaros\".<\/em>. Los visitantes sienten que por fin hablan con el hotelero, no con un intermediario.<\/p>\n<h3>Poner una ventaja exclusiva en la parte superior de la p\u00e1gina<\/h3>\n<p>Ejemplo: <em>\"Cuando reserves aqu\u00ed, aprovecha el minibar gratuito\".<\/em>. La oferta debe ser visible sin necesidad de desplazarse, incluso en tel\u00e9fonos m\u00f3viles.<\/p>\n<h3>Activar el <em>enlaces de reserva gratuita<\/em><\/h3>\n<p>Google muestra ahora gratuitamente sus tarifas oficiales en el <em>Precios<\/em>. Usted gana una l\u00ednea de visibilidad sin pagar por los clics. Todo lo que tiene que hacer es asegurarse de que las tarifas de su sitio web coinciden con las de la OTA; el gestor de canales de Hotel Web Design gestionar\u00e1 esta sincronizaci\u00f3n.<\/p>\n<h3>Utiliza las redes sociales como refuerzo, no como escaparate de \u00faltima hora<\/h3>\n<ul>\n<li>Instagram Story \"Swipe-up for -10 % live\".<\/li>\n<li>Facebook Live desde la terraza para mostrar la puesta de sol.<\/li>\n<\/ul>\n<h3>Crear \u00fatiles correos electr\u00f3nicos previos a la estancia<\/h3>\n<ul>\n<li>Gu\u00eda PDF <em>\"48 horas en nuestro barrio<\/em>.<\/li>\n<li>Enlace para reservar mesa en el restaurante del hotel.<\/li>\n<li>Mejora sugerida a tarifa reducida.<\/li>\n<\/ul>\n<h3>Medir y ajustar<\/h3>\n<p>El panel de control integrado del motor de dise\u00f1o web de hoteles muestra: tasa de conversi\u00f3n, cesta media, fuentes de tr\u00e1fico. Adapta tus campa\u00f1as de Google Ads o publicaciones de Google Business a las p\u00e1ginas que mejor convierten. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/azurloftdesign.com\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"960\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cmoxzomsufe.jpg\" alt=\"Reserva directa\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cmoxzomsufe.jpg 960w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cmoxzomsufe-240x300.jpg 240w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cmoxzomsufe-819x1024.jpg 819w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cmoxzomsufe-768x960.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cmoxzomsufe-10x12.jpg 10w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d3ffd6df22c\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.01); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.3; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/https:\/\/mieuxqualhotel.com\/\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"800\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/dif2w2svbei.jpg\" alt=\"overbooking\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/dif2w2svbei.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/dif2w2svbei-200x300.jpg 200w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/dif2w2svbei-683x1024.jpg 683w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/dif2w2svbei-768x1152.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/dif2w2svbei-8x12.jpg 8w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Tres escenarios concretos para inspirar tu transici\u00f3n<\/h2>\n<h3>El hotel urbano que quiere atraer a los viajeros de negocios<\/h3>\n<p><em>Problema<\/em> Estacionalidad alta semana\/fin de semana, dependencia de Booking.<br \/>\n<em>Soluci\u00f3n<\/em> tarifa de empresa privada disponible s\u00f3lo en <em>Reserva directa<\/em>. P\u00e1gina de aterrizaje concisa, c\u00f3digo promocional enviado a empresas asociadas.<br \/>\n<em>Resultados<\/em> 25 % m\u00e1s ventas directas, cesta media estable.<\/p>\n<h3>La casa rural ahogada en Airbnb<\/h3>\n<p><em>Problema<\/em> clientes de ocio, visitas puntuales, comisiones elevadas.<br \/>\n<em>Soluci\u00f3n<\/em> Paquete rom\u00e1ntico\" disponible \u00fanicamente en el sitio web; fotos aut\u00e9nticas, consejos sobre el itinerario.<br \/>\n<em>Resultados<\/em> duplicaci\u00f3n del tr\u00e1fico org\u00e1nico, 40 % de reservas directas.<\/p>\n<h3>El hotel boutique costero que teme las cancelaciones tard\u00edas<\/h3>\n<p><em>Problema<\/em> 30 % de cancelaciones OTA, fuerte presi\u00f3n sobre los ingresos de \u00faltima hora.<br \/>\n<em>Soluci\u00f3n<\/em> Pol\u00edtica de dep\u00f3sito de 30 % a trav\u00e9s de motor interno, peque\u00f1o regalo a la llegada.<br \/>\n<em>Resultados<\/em> : Cancelaciones hasta 12 %, ventas no reembolsables aseguradas. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d3ffd6e0985\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1750755415135\" >\n\t<h2>Plan de acci\u00f3n expr\u00e9s de diez semanas<\/h2>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-end=\"10647\">\n<thead>\n<tr>\n<th data-col-size=\"sm\">Semana<\/th>\n<th data-col-size=\"sm\">Objetivo<\/th>\n<th data-col-size=\"md\">Acci\u00f3n clave<\/th>\n<\/tr>\n<\/thead>\n<tbody data-end=\"10647\">\n<tr>\n<td data-col-size=\"sm\">1<\/td>\n<td data-col-size=\"sm\">Enmarcar la estrategia<\/td>\n<td data-col-size=\"md\">Enumere sus costes de OTA y fije un objetivo de reducci\u00f3n.<\/td>\n<\/tr>\n<tr data-end=\"10052\">\n<td data-col-size=\"sm\">2<\/td>\n<td data-col-size=\"sm\">Elegir herramienta<\/td>\n<td data-col-size=\"md\" data-end=\"10052\">Firme la soluci\u00f3n Hotel Web Design, transfiera su logotipo.<\/td>\n<\/tr>\n<tr data-start=\"10053\" data-end=\"10123\">\n<td data-start=\"10053\" data-end=\"10057\" data-col-size=\"sm\">3<\/td>\n<td data-start=\"10057\" data-end=\"10077\" data-col-size=\"sm\">Dise\u00f1o y textos<\/td>\n<td data-col-size=\"md\" data-start=\"10077\" data-end=\"10123\">Validar el dise\u00f1o, preparar 5 fotos HD.<\/td>\n<\/tr>\n<tr data-start=\"10124\" data-end=\"10191\">\n<td data-start=\"10124\" data-end=\"10128\" data-col-size=\"sm\">4<\/td>\n<td data-col-size=\"sm\" data-start=\"10128\" data-end=\"10149\">Configuraci\u00f3n de tarifas<\/td>\n<td data-col-size=\"md\" data-start=\"10149\" data-end=\"10191\">Importe sus aranceles y restricciones.<\/td>\n<\/tr>\n<tr data-start=\"10192\" data-end=\"10271\">\n<td data-start=\"10192\" data-end=\"10196\" data-col-size=\"sm\">5<\/td>\n<td data-col-size=\"sm\" data-start=\"10196\" data-end=\"10219\">Conecte sus canales<\/td>\n<td data-col-size=\"md\" data-start=\"10219\" data-end=\"10271\">Booking, Airbnb, Expedia, Google Hotel Center.<\/td>\n<\/tr>\n<tr data-start=\"10272\" data-end=\"10340\">\n<td data-start=\"10272\" data-end=\"10276\" data-col-size=\"sm\">6<\/td>\n<td data-col-size=\"sm\" data-start=\"10276\" data-end=\"10294\">Flujos de pruebas<\/td>\n<td data-col-size=\"md\" data-start=\"10294\" data-end=\"10340\">Reserva internamente desde cada canal.<\/td>\n<\/tr>\n<tr data-start=\"10341\" data-end=\"10409\">\n<td data-start=\"10341\" data-end=\"10345\" data-col-size=\"sm\">7<\/td>\n<td data-col-size=\"sm\" data-start=\"10345\" data-end=\"10362\">Iniciar el sitio<\/td>\n<td data-col-size=\"md\" data-start=\"10362\" data-end=\"10409\">Activar Google Analytics, Search Console.<\/td>\n<\/tr>\n<tr data-start=\"10410\" data-end=\"10488\">\n<td data-start=\"10410\" data-end=\"10414\" data-col-size=\"sm\">8<\/td>\n<td data-col-size=\"sm\" data-start=\"10414\" data-end=\"10431\">Campa\u00f1a por correo electr\u00f3nico<\/td>\n<td data-col-size=\"md\" data-start=\"10431\" data-end=\"10488\">Env\u00ede un c\u00f3digo promocional \"primer cliente directo\".<\/td>\n<\/tr>\n<tr data-start=\"10489\" data-end=\"10566\">\n<td data-start=\"10489\" data-end=\"10493\" data-col-size=\"sm\">9<\/td>\n<td data-start=\"10493\" data-end=\"10515\" data-col-size=\"sm\">Optimizaci\u00f3n de los puestos<\/td>\n<td data-col-size=\"md\" data-start=\"10515\" data-end=\"10566\">Publique una oferta \u00fanica en Google Business.<\/td>\n<\/tr>\n<tr data-start=\"10567\" data-end=\"10647\">\n<td data-start=\"10567\" data-end=\"10572\" data-col-size=\"sm\">10<\/td>\n<td data-col-size=\"sm\" data-start=\"10572\" data-end=\"10592\">Medir y ajustar<\/td>\n<td data-col-size=\"md\" data-start=\"10592\" data-end=\"10647\">Compruebe los tipos de conversi\u00f3n, ajuste los precios.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d3ffd6e199c\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-hotel-ads.svg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1725446007328\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10514 size-full alignleft\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"\" width=\"266\" height=\"107\" \/><span style=\"color: #000000;\">Hotel Web Design es socio de Google con el <strong>Google Hoteles<\/strong>incluidos nuestros clientes <strong>disfruta cada d\u00eda<\/strong>: la informaci\u00f3n sobre su alojamiento, disponibilidad y precios se env\u00eda continuamente al motor de b\u00fasqueda, que muestra <strong>enlaces de reserva<\/strong> gratis desde la b\u00fasqueda de Google, directamente a su p\u00e1gina de reservas. <strong>Estos enlaces gratuitos\u00a0<\/strong>\u00a1representan alrededor de 15% de reservas adicionales sin comisiones para nuestros clientes en 2022! Lea nuestro art\u00edculo sobre <a href=\"https:\/\/hotel-webdesign.com\/es\/google-free-hotel-booking-links-como-beneficiarse\/\" target=\"_blank\" rel=\"noopener\">enlaces de reserva gratuitos de Google<\/a><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d3ffd6e268e\"  data-column-margin=\"default\" data-midnight=\"light\" data-top-percent=\"5%\" data-bottom-percent=\"6%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.06); --row-bg-color: #272729;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image using-bg-color\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/10\/communication-marketing-chateau.jpg); background-position: center bottom; background-repeat: no-repeat; background-color: #272729; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(28,28,30,0.93);  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"\" data-style=\"curve_asym_2\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" aria-hidden=\"true\" fill=\"#f6f6f6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 100 100\" preserveaspectratio=\"none\"> <path d=\"M0 100 C 50 0 80 0 100 100 Z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 light left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1751354989137\" >\n\t<h2>C\u00f3mo el dise\u00f1o web de hoteles le gu\u00eda paso a paso<\/h2>\n<ul>\n<li><strong>Auditor\u00eda gratuita<\/strong> su sitio y sus canales actuales.<\/li>\n<li><strong>Propuesta visual<\/strong> modelo mobile-first y calendario interactivo.<\/li>\n<li><strong>Integraci\u00f3n del motor<\/strong> <a class=\"\" href=\"https:\/\/hotel-webdesign.com\/es\/motor-de-reservas-channel-manager-habitacion-de-hotel\/\" target=\"_new\" rel=\"noopener\">motor de reservas y gestor de canales<\/a> en menos de 30 d\u00edas.<\/li>\n<li><strong>Formaci\u00f3n del equipo<\/strong> por videoconferencia (gesti\u00f3n de existencias, creaci\u00f3n de ofertas).<\/li>\n<li><strong>Seguimiento mensual<\/strong> a trav\u00e9s de un informe de Looker Studio de f\u00e1cil lectura.<\/li>\n<\/ul>\n<p>\u00bfQuiere saber m\u00e1s? Vea tambi\u00e9n su art\u00edculo <em>C\u00f3mo aumentar sus ventas directas con Google<\/em> (enlace interno) : <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\">https:\/\/hotel-webdesign.com\/blog\/google-books-direct<\/a><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/4bnnnetagp0.jpg\" alt=\"motor de reservas\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/4bnnnetagp0.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/4bnnnetagp0-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/4bnnnetagp0-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/4bnnnetagp0-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/4bnnnetagp0-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/4bnnnetagp0-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/4bnnnetagp0-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d3ffd6e3cdb\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1750755430731\" >\n\t<h2 data-start=\"10654\" data-end=\"10710\">Legislaci\u00f3n y paridad arancelaria<\/h2>\n<p data-start=\"10712\" data-end=\"10986\">Algunas cl\u00e1usulas siguen imponiendo la paridad de precios, pero muchos pa\u00edses europeos la han suavizado. Compruebe su contrato; a menudo, mostrar ventajas (desayuno gratuito, aparcamiento gratuito) ya est\u00e1 autorizado. De este modo, seguir\u00e1s siendo competitivo sin romper el acuerdo.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d3ffd6e4706\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1750755454500\" >\n\t<h2 data-start=\"10993\" data-end=\"11046\"><em data-start=\"11000\" data-end=\"11021\">Reserva directa<\/em> pensar a largo plazo<\/h2>\n<p data-start=\"11048\" data-end=\"11083\">Un cliente que reserva directamente :<\/p>\n<ul data-start=\"11085\" data-end=\"11313\">\n<li data-start=\"11085\" data-end=\"11147\">\n<p data-start=\"11087\" data-end=\"11147\">A menudo deja mejores comentarios (el contacto fue fluido).<\/p>\n<\/li>\n<li data-start=\"11148\" data-end=\"11242\">\n<p data-start=\"11150\" data-end=\"11242\">Gasta 10 % m\u00e1s in situ seg\u00fan Skift Research. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-&#091;-0.094rem&#093; animate-&#091;show_150ms_ease-in&#093;\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-&#091;0.5625em&#093; font-medium text-token-text-secondary! bg-&#091;#F4F4F4&#093;! dark:bg-&#091;#303030&#093;! transition-colors duration-150 ease-in-out\" href=\"https:\/\/skift.com\/2024\/12\/23\/hotel-versus-ota-direct-booking-tussle-will-shape-distribution-for-years-to-come\/\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-full grow truncate overflow-hidden text-center\">skift.com<\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<\/li>\n<li data-start=\"11243\" data-end=\"11313\">\n<p data-start=\"11245\" data-end=\"11313\">Vuelve m\u00e1s f\u00e1cilmente al a\u00f1o siguiente gracias a tu base de correo electr\u00f3nico.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"11320\" data-end=\"11346\">Solicitar presupuesto<\/h2>\n<p data-start=\"11348\" data-end=\"11537\"><em data-start=\"11348\" data-end=\"11384\">\u00bfQuieres comprobar la diferencia?<\/em><br data-start=\"11384\" data-end=\"11387\" \/><strong data-start=\"11390\" data-end=\"11419\">Solicite una demostraci\u00f3n gratuita<\/strong> en <a class=\"\" href=\"https:\/\/hotel-webdesign.com\/es\/\" target=\"_new\" rel=\"noopener\" data-start=\"11424\" data-end=\"11475\">hotel-webdesign.com<\/a> y ver\u00e1s c\u00f3mo se te llena la agenda sin comisiones.<\/p>\n<p data-start=\"11539\" data-end=\"11690\"><em data-start=\"11539\" data-end=\"11567\">\u00bfYa est\u00e1 convencido?<\/em><br data-start=\"11567\" data-end=\"11570\" \/><strong data-start=\"11573\" data-end=\"11602\">Pasar a la siguiente fase<\/strong> Haga clic aqu\u00ed para planificar su lanzamiento con el equipo de expertos de Hotel Web Design.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d3ffd6e51cc\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1750755465271\" >\n\t<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 &#091;--thread-content-margin:--spacing(4)&#093; @&#091;37rem&#093;:&#091;--thread-content-margin:--spacing(6)&#093; @&#091;72rem&#093;:&#091;--thread-content-margin:--spacing(16)&#093; px-(--thread-content-margin)\">\n<div class=\"&#091;--thread-content-max-width:32rem&#093; @&#091;34rem&#093;:&#091;--thread-content-max-width:40rem&#093; @&#091;64rem&#093;:&#091;--thread-content-max-width:48rem&#093; mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal &#091;.text-message+&amp;&#093;:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e07ad658-49f4-48cb-aa8b-f667f368807d\" data-message-model-slug=\"o3\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-&#091;3px&#093;\">\n<div class=\"markdown prose dark:prose-invert w-full break-words dark\">\n<h2 data-start=\"11697\" data-end=\"11751\">Conclusi\u00f3n: recuperar el control, paso a paso<\/h2>\n<p data-start=\"11753\" data-end=\"12391\">Reducir la dependencia de Booking y Airbnb no es un sue\u00f1o ni una operaci\u00f3n arriesgada. Es un camino trillado: conoce tus cifras, elige una herramienta s\u00f3lida, cuenta tu historia y ofrece ventajas exclusivas.<br data-start=\"11974\" data-end=\"11977\" \/>Con <strong data-start=\"11982\" data-end=\"12002\">Dise\u00f1o web de hoteles<\/strong> como copiloto, transformar\u00e1 gradualmente su sitio web oficial en su principal canal de ventas, al tiempo que ahorra tiempo y gana en tranquilidad. Visite <em data-start=\"12146\" data-end=\"12167\">Reserva directa<\/em> no es una moda pasajera: es la mejor forma de ofrecer a sus clientes una experiencia coherente desde el primer clic hasta la salida, y de preservar sus m\u00e1rgenes para poder seguir invirtiendo en el servicio que marca la diferencia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d3ffd6e606d\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">Sitio web de reservas<\/h2>\n<h2>-<br \/>\nReserva directa de alojamiento<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Sitio web de reservas\/conversi\u00f3n a medida entregado llave en mano, con formaci\u00f3n sobre la interfaz de administraci\u00f3n en el momento de la entrega.<\/li>\n<li>Logotipo y l\u00ednea gr\u00e1fica adaptados, con posibilidad de integrar sus elementos existentes.<\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/es\/referencement-naturel-hotel-restaurant\/\">Posicionamiento SEO espec\u00edfico para alojamientos vacacionales.<\/a><\/li>\n<li>Integraci\u00f3n de <a href=\"https:\/\/hotel-webdesign.com\/es\/motor-de-reservas-channel-manager-habitacion-de-hotel\/\">m\u00f3dulo de reservas\u00a0<\/a>interno<\/li>\n<li>o la integraci\u00f3n de un motor de reservas externo (<a href=\"https:\/\/hotel-webdesign.com\/es\/integracion-del-widget-reservit\/\">Reservit<\/a>, <a href=\"https:\/\/hotel-webdesign.com\/es\/d-reserva-del-motor-de-integracion-edge\/\">D-EDGE<\/a>, <a href=\"https:\/\/hotel-webdesign.com\/es\/mister-booking-integracion-widget-reserva\/\">Misterbooking<\/a>Roomcloud, etc.)<\/li>\n<li>Integraci\u00f3n de elementos HTML personalizados (portales de rese\u00f1as, opiniones de clientes, previsi\u00f3n meteorol\u00f3gica, prensa, ventanas emergentes, chat en directo, etc.).<\/li>\n<li>SSL seguro \/ HTTPS<\/li>\n<li>P\u00e1gina web multiling\u00fce y motor de reservas<\/li>\n<li>Interfaz de usuario sencilla e intuitiva<\/li>\n<li>Alojamiento y nombre de dominio de alta disponibilidad<\/li>\n<li>Entrega habitual en un plazo de 30 d\u00edas.<\/li>\n<\/ul>\n<a class=\"nectar-button n-sc-button medium accent-color regular-button\"  href=\"\/es\/pongase-en-contacto-con\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>SOLICITAR PRESUPUESTO<\/span><\/a> <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Reservas directas: c\u00f3mo evitar reservar a trav\u00e9s de Booking y Airbnb \u00bfPor qu\u00e9 todo el mundo habla de reservas directas en? Cada temporada se repiten las mismas escenas: tus habitaciones son reservadas directamente por...","protected":false},"author":1,"featured_media":14296,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"R\u00e9servation directe","_yoast_wpseo_title":"R\u00e9servation directe : \u00e9viter les r\u00e9servations Booking et Airbnb %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Boostez vos R\u00e9servation directes, limitez Booking et Airbnb ! Guide complet + conseils Google Business et solution Hotel Web Design","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-image":"","_nectar_header_bg":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/x7n9avm71z8-1.jpg","_nectar_header_bg_height":400,"_hwd_blog_posteur":"","footnotes":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-image":""},"categories":[1609,1611,1610],"tags":[1604],"class_list":{"0":"post-14295","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fidelisation-client","8":"category-reservation-directe","9":"category-strategie","10":"tag-email"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9servation directe : \u00e9viter les r\u00e9servations Booking et Airbnb | Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design<\/title>\n<meta name=\"description\" content=\"Boostez vos R\u00e9servation directes, limitez Booking et Airbnb ! Guide complet + conseils Google Business et solution Hotel Web Design\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotel-webdesign.com\/es\/reserva-directa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9servation directe : \u00e9viter les r\u00e9servations Booking et Airbnb | Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design\" \/>\n<meta property=\"og:description\" content=\"Boostez vos R\u00e9servation directes, limitez Booking et Airbnb ! Guide complet + conseils Google Business et solution Hotel Web Design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotel-webdesign.com\/es\/reserva-directa\/\" \/>\n<meta property=\"og:site_name\" content=\"Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hotelwebd\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-24T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T12:55:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/x7n9avm71z8-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hotel Web Design\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hotel-webdesign.com\/reservation-directe\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hotel-webdesign.com\/reservation-directe\/\"},\"author\":{\"name\":\"Hotel Web Design\",\"@id\":\"https:\/\/hotel-webdesign.com\/#\/schema\/person\/61c7a52a8103c14255c8f26074eb204b\"},\"headline\":\"R\u00e9servation directes: \u00e9viter les r\u00e9servations Booking et Airbnb\",\"datePublished\":\"2025-06-24T09:00:00+00:00\",\"dateModified\":\"2025-12-16T12:55:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hotel-webdesign.com\/reservation-directe\/\"},\"wordCount\":6709,\"publisher\":{\"@id\":\"https:\/\/hotel-webdesign.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/hotel-webdesign.com\/reservation-directe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/x7n9avm71z8-1.jpg\",\"keywords\":[\"Email\"],\"articleSection\":[\"Fid\u00e9lisation client\",\"R\u00e9servation directe\",\"Strat\u00e9gie\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hotel-webdesign.com\/reservation-directe\/\",\"url\":\"https:\/\/hotel-webdesign.com\/reservation-directe\/\",\"name\":\"R\u00e9servation directe : \u00e9viter les r\u00e9servations Booking et Airbnb | Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design\",\"isPartOf\":{\"@id\":\"https:\/\/hotel-webdesign.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hotel-webdesign.com\/reservation-directe\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hotel-webdesign.com\/reservation-directe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/x7n9avm71z8-1.jpg\",\"datePublished\":\"2025-06-24T09:00:00+00:00\",\"dateModified\":\"2025-12-16T12:55:26+00:00\",\"description\":\"Boostez vos R\u00e9servation directes, limitez Booking et Airbnb ! Guide complet + conseils Google Business et solution Hotel Web Design\",\"breadcrumb\":{\"@id\":\"https:\/\/hotel-webdesign.com\/reservation-directe\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hotel-webdesign.com\/reservation-directe\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/hotel-webdesign.com\/reservation-directe\/#primaryimage\",\"url\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/x7n9avm71z8-1.jpg\",\"contentUrl\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/x7n9avm71z8-1.jpg\",\"width\":1600,\"height\":1067,\"caption\":\"R\u00e9servation directe\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hotel-webdesign.com\/reservation-directe\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/hotel-webdesign.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9servation directes: \u00e9viter les r\u00e9servations Booking et Airbnb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hotel-webdesign.com\/#website\",\"url\":\"https:\/\/hotel-webdesign.com\/\",\"name\":\"Hotel Web Design\",\"description\":\"Agence Web H\u00f4tels Restaurants\",\"publisher\":{\"@id\":\"https:\/\/hotel-webdesign.com\/#organization\"},\"alternateName\":\"Agence Web Hotels Restaurants\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hotel-webdesign.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hotel-webdesign.com\/#organization\",\"name\":\"Hotel Web Design\",\"url\":\"https:\/\/hotel-webdesign.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/hotel-webdesign.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/11\/Hotel-Web-Design-logo-v2-version-grise.png\",\"contentUrl\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/11\/Hotel-Web-Design-logo-v2-version-grise.png\",\"width\":497,\"height\":181,\"caption\":\"Hotel Web Design\"},\"image\":{\"@id\":\"https:\/\/hotel-webdesign.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/hotelwebd\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/hotel-webdesign.com\/#\/schema\/person\/61c7a52a8103c14255c8f26074eb204b\",\"name\":\"Hotel Web Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/hotel-webdesign.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g\",\"caption\":\"Hotel Web Design\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reserva directa: evitar reservas de Booking y Airbnb | Dise\u00f1o web de hoteles","description":"\u00a1Impulsa tus reservas directas, limita Booking y Airbnb! Gu\u00eda completa + consejos de Google Business y soluci\u00f3n de dise\u00f1o web para hoteles","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hotel-webdesign.com\/es\/reserva-directa\/","og_locale":"es_ES","og_type":"article","og_title":"R\u00e9servation directe : \u00e9viter les r\u00e9servations Booking et Airbnb | Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design","og_description":"Boostez vos R\u00e9servation directes, limitez Booking et Airbnb ! Guide complet + conseils Google Business et solution Hotel Web Design","og_url":"https:\/\/hotel-webdesign.com\/es\/reserva-directa\/","og_site_name":"Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design","article_publisher":"https:\/\/www.facebook.com\/hotelwebd","article_published_time":"2025-06-24T09:00:00+00:00","article_modified_time":"2025-12-16T12:55:26+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/x7n9avm71z8-1.jpg","type":"image\/jpeg"}],"author":"Hotel Web Design","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hotel-webdesign.com\/reservation-directe\/#article","isPartOf":{"@id":"https:\/\/hotel-webdesign.com\/reservation-directe\/"},"author":{"name":"Hotel Web Design","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/person\/61c7a52a8103c14255c8f26074eb204b"},"headline":"R\u00e9servation directes: \u00e9viter les r\u00e9servations Booking et Airbnb","datePublished":"2025-06-24T09:00:00+00:00","dateModified":"2025-12-16T12:55:26+00:00","mainEntityOfPage":{"@id":"https:\/\/hotel-webdesign.com\/reservation-directe\/"},"wordCount":6709,"publisher":{"@id":"https:\/\/hotel-webdesign.com\/#organization"},"image":{"@id":"https:\/\/hotel-webdesign.com\/reservation-directe\/#primaryimage"},"thumbnailUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/x7n9avm71z8-1.jpg","keywords":["Email"],"articleSection":["Fid\u00e9lisation client","R\u00e9servation directe","Strat\u00e9gie"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/hotel-webdesign.com\/reservation-directe\/","url":"https:\/\/hotel-webdesign.com\/reservation-directe\/","name":"Reserva directa: evitar reservas de Booking y Airbnb | Dise\u00f1o web de hoteles","isPartOf":{"@id":"https:\/\/hotel-webdesign.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hotel-webdesign.com\/reservation-directe\/#primaryimage"},"image":{"@id":"https:\/\/hotel-webdesign.com\/reservation-directe\/#primaryimage"},"thumbnailUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/x7n9avm71z8-1.jpg","datePublished":"2025-06-24T09:00:00+00:00","dateModified":"2025-12-16T12:55:26+00:00","description":"\u00a1Impulsa tus reservas directas, limita Booking y Airbnb! Gu\u00eda completa + consejos de Google Business y soluci\u00f3n de dise\u00f1o web para hoteles","breadcrumb":{"@id":"https:\/\/hotel-webdesign.com\/reservation-directe\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hotel-webdesign.com\/reservation-directe\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/hotel-webdesign.com\/reservation-directe\/#primaryimage","url":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/x7n9avm71z8-1.jpg","contentUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/x7n9avm71z8-1.jpg","width":1600,"height":1067,"caption":"R\u00e9servation directe"},{"@type":"BreadcrumbList","@id":"https:\/\/hotel-webdesign.com\/reservation-directe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/hotel-webdesign.com\/es\/"},{"@type":"ListItem","position":2,"name":"R\u00e9servation directes: \u00e9viter les r\u00e9servations Booking et Airbnb"}]},{"@type":"WebSite","@id":"https:\/\/hotel-webdesign.com\/#website","url":"https:\/\/hotel-webdesign.com\/","name":"Dise\u00f1o web de hoteles","description":"Agencia Web Hoteles Restaurantes","publisher":{"@id":"https:\/\/hotel-webdesign.com\/#organization"},"alternateName":"Agence Web Hotels Restaurants","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hotel-webdesign.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/hotel-webdesign.com\/#organization","name":"Dise\u00f1o web de hoteles","url":"https:\/\/hotel-webdesign.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/logo\/image\/","url":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/11\/Hotel-Web-Design-logo-v2-version-grise.png","contentUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/11\/Hotel-Web-Design-logo-v2-version-grise.png","width":497,"height":181,"caption":"Hotel Web Design"},"image":{"@id":"https:\/\/hotel-webdesign.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hotelwebd"]},{"@type":"Person","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/person\/61c7a52a8103c14255c8f26074eb204b","name":"Dise\u00f1o web de hoteles","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g","caption":"Hotel Web Design"}}]}},"_links":{"self":[{"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts\/14295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/comments?post=14295"}],"version-history":[{"count":9,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts\/14295\/revisions"}],"predecessor-version":[{"id":16722,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts\/14295\/revisions\/16722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/media\/14296"}],"wp:attachment":[{"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/media?parent=14295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/categories?post=14295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/tags?post=14295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}