{"id":17013,"date":"2026-04-16T03:06:36","date_gmt":"2026-04-16T01:06:36","guid":{"rendered":"https:\/\/hotel-webdesign.com\/site-hotelier-pourquoi-copier-booking-est-une-erreur-strategique\/"},"modified":"2026-04-16T03:06:36","modified_gmt":"2026-04-16T01:06:36","slug":"sitio-hotelero-por-que-copiar-booking-es-un-error-estrategico","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/es\/site-hotelier-pourquoi-copier-booking-est-une-erreur-strategique\/","title":{"rendered":"Sitio hotelero: por qu\u00e9 copiar Booking es un error estrat\u00e9gico"},"content":{"rendered":"<div id=\"fws_69e0bb6f3b16d\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top animatedbgvideo zindex-set\"  style=\"padding-top: 0px; padding-bottom: 0px;  z-index: 999;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.09); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(255,255,255,0.01);  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"video-color-overlay row-bg-layer\" data-color=\"\"><\/div>\n\t\t\t\n\t\t\t<div class=\"nectar-video-wrap row-bg-layer\" data-bg-alignment=\"\">\n\t\t\t\t<div class=\"nectar-video-inner\">\n\t\t\t\t<video class=\"nectar-video-bg\" width=\"1800\" height=\"700\" preload=\"auto\" loop autoplay muted playsinline><\/video>    \t\t<\/div>\n\t\t\t <\/div>\n\n\t\t\t<div class=\"nectar-shape-divider-wrap no-color\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"curve_opacity\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"> <path d=\"M 0 14 s 88.64 3.48 300 36 c 260 40 514 27 703 -10 l 12 28 l 3 36 h -1018 z\"><\/path> <path d=\"M 0 45 s 271 45.13 500 32 c 157 -9 330 -47 515 -63 v 86 h -1015 z\"><\/path> <path d=\"M 0 58 s 188.29 32 508 32 c 290 0 494 -35 494 -35 v 45 h -1002 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-9 postcontentcolumn wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"10px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(255,255,255,0.01)\" data-bg-opacity=\"0.5\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.5; background-color: rgba(255,255,255,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"herethecontent\">sitio web hotelero<\/p>\n<h2>Copiar Booking: un reflejo comprensible\u2026 pero una mala apuesta<\/h2>\n<p>sitio web hotelero \u2014 Cuando un hotelero replantea su sitio, el deseo de inspirarse en Booking es casi autom\u00e1tico: p\u00e1ginas llenas de opiniones, urgencia (quedan m\u00e1s de 2 habitaciones), calendario omnipresente, comparaci\u00f3n de precios, recomendaciones infinitas. Sobre el papel, es lo que funciona. En la realidad, calcar esta experiencia es un error estrat\u00e9gico, porque Booking no tiene los mismos objetivos, no tiene las mismas palancas y, sobre todo, no tiene las mismas limitaciones que un hotel independiente.<\/p>\n<p>Booking optimiza para mantener al usuario en su ecosistema, multiplicar las opciones, retrasar la decisi\u00f3n si es necesario, y luego convertir gracias a su potencia de distribuci\u00f3n, su marca, su presupuesto de adquisici\u00f3n y su base de datos. Un hotel, en cambio, debe hacer lo contrario: tranquilizar r\u00e1pido, diferenciar claramente, guiar hacia la reserva directa con la menor fricci\u00f3n posible. Copiar la interfaz de una OTA equivale a adoptar una l\u00f3gica que no es la suya, y que incluso puede canibalizar sus ventas directas.<\/p>\n<h2>No juegan el mismo juego: OTA vs hotel<\/h2>\n<p>Una OTA es un centro comercial digital. Su papel es agregar la oferta, estandarizar la comparaci\u00f3n y captar la demanda en el momento en que el viajero a\u00fan duda entre varios establecimientos. Un hotel, en cambio, es una marca, una experiencia y una promesa local. Su sitio no tiene que ser un comparador: debe ser un decisor.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"Sitio hotelero: por qu\u00e9 copiar Booking es un error estrat\u00e9gico\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4.jpg\" alt=\"marketing hotelero \u2014 Sitio hotelero: por qu\u00e9 copiar Booking es un error estrat\u00e9gico\" \/><\/p>\n<p>En Booking, el usuario acepta una interfaz densa, porque busca un compromiso entre precio, ubicaci\u00f3n, puntuaci\u00f3n, condiciones, y quiere escanear r\u00e1pidamente decenas de opciones. En su sitio, este exceso de informaci\u00f3n puede producir el efecto contrario: sobrecarga cognitiva, dudas, y salidas hacia\u2026 Booking, precisamente, para comprobar.<\/p>\n<h2>La falsa buena idea de los patrones de Booking (y por qu\u00e9 se vuelven contra usted)<\/h2>\n<h3>1) La urgencia artificial y la confianza<\/h3>\n<p>Los mensajes de escasez (\u00faltimo precio, alguien est\u00e1 mirando esta habitaci\u00f3n) son eficaces en un contexto de marketplace, pero arriesgados en un sitio de hotel: si la urgencia parece forzada, deteriora la percepci\u00f3n de transparencia. Ahora bien, la venta directa se basa en la confianza: claridad de las tarifas, coherencia de las condiciones, y sensaci\u00f3n de control.<\/p>\n<p>Lo que funciona mejor: una escasez real (fechas, eventos, temporada), explicada simplemente, y ventajas directas asumidas (mejor tarifa garantizada, upgrade seg\u00fan disponibilidad, condiciones m\u00e1s flexibles), sin una puesta en escena agresiva.<\/p>\n<h3>2) Una p\u00e1gina de lista en lugar de un recorrido de decisi\u00f3n<\/h3>\n<p>Booking le muestra listas: habitaciones, opciones, similares, los clientes tambi\u00e9n miraron\u2026. En un sitio hotelero, reproducir esta l\u00f3gica suele provocar un efecto cat\u00e1logo. El usuario ya no entiende qu\u00e9 aporta valor a sus habitaciones, ni cu\u00e1l elegir, ni por qu\u00e9 reservar aqu\u00ed en lugar de en otro sitio.<\/p>\n<p>Le conviene construir un recorrido: contexto (para qui\u00e9n, para qu\u00e9 estancia), pruebas (fotos, opiniones, detalles \u00fatiles), luego elecci\u00f3n guiada (comparaci\u00f3n clara de las habitaciones, beneficios, reglas). En otras palabras: menos \u00edtems, m\u00e1s sentido.<\/p>\n<h3>3) La sobreoptimizaci\u00f3n de conversi\u00f3n sin identidad<\/h3>\n<p>Copiar Booking empuja a copiar una est\u00e9tica utilitaria: bloques apretados, pictogramas est\u00e1ndar, redacci\u00f3n neutra. Resultado: usted pierde lo que constituye su fortaleza. El hotel no es un producto intercambiable. Si su sitio se parece a una OTA, usted se\u00f1ala inconscientemente que la experiencia est\u00e1 estandarizada, por lo tanto que el precio es el argumento principal. Y si el precio se vuelve central, entra en una batalla que no puede ganar de forma duradera.<\/p>\n<div class=\"hwd-google-cta\">\n<div class=\"hwd-google-cta__logo\">\n    <img decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"Google\" loading=\"lazy\"\/>\n  <\/div>\n<div class=\"hwd-google-cta__content\">\n<p>      <strong>Dise\u00f1o web de hoteles<\/strong> es socio de Google con <strong>Google Hoteles<\/strong> :<br \/>\n      tus disponibilidades y precios se env\u00edan continuamente a Google, que muestra enlaces de reserva gratuitos a tu p\u00e1gina de reservas.<br \/>\n      Estos enlaces pueden representar alrededor de <strong>10% a 15%<\/strong> reservas adicionales sin comisiones. Lea el art\u00edculo en <a href=\"https:\/\/hotel-webdesign.com\/es\/google-free-hotel-booking-links-como-beneficiarse\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n        Enlaces de reserva gratuitos de Google<br \/>\n      <\/a>.<\/p>\n<\/div>\n<\/div>\n<h2>La trampa econ\u00f3mica: copiar la UX de una OTA aumenta su dependencia de las OTA<\/h2>\n<p>Hay una consecuencia a menudo subestimada: un sitio demasiado parecido a Booking refuerza el reflejo OTA. El viajero se dice: puedo reservar aqu\u00ed\u2026 o en Booking, donde tengo mis puntos, mis h\u00e1bitos, mis cancelaciones simplificadas, y quiz\u00e1 un precio similar. Si su sitio no crea un valor espec\u00edfico, no ofrece ninguna raz\u00f3n para romper el h\u00e1bito.<\/p>\n<p>La paradoja es cruel: usted invierte en un redise\u00f1o, pero alimenta un recorrido mental que termina en otra parte. Si busca, por el contrario, recuperar el control sobre su distribuci\u00f3n, un enfoque pensado para la venta directa es m\u00e1s rentable que la imitaci\u00f3n de una plataforma.<\/p>\n<p>Para profundizar en esta l\u00f3gica, el art\u00edculo <a href=\"https:\/\/hotel-webdesign.com\/es\/como-un-rediseno-del-sitio-puede-reducir-su-dependencia-de-las-ota\/\" target=\"_self\">C\u00f3mo un redise\u00f1o de puede reducir su dependencia de las OTA<\/a> detalla las palancas concretas que realmente cambian la cuota del canal directo.<\/p>\n<h2>La credibilidad no se copia: se construye<\/h2>\n<p>Booking se beneficia de un capital de confianza masivo: notoriedad mundial, rese\u00f1as estandarizadas, un servicio de atenci\u00f3n al cliente percibido como tercero de confianza y una experiencia de usuario familiar. Si retoma los mismos c\u00f3digos, se arriesga a una comparaci\u00f3n inmediata\u2026 sin tener las garant\u00edas. La credibilidad de su hotel debe expresarse de otra manera: transparencia, pruebas contextualizadas, coherencia entre promesa y realidad, y calidad de presentaci\u00f3n.<\/p>\n<p>Los hoteleros a veces lo sienten como una presi\u00f3n: Booking acapara toda la visibilidad. Este tema vuelve regularmente a la actualidad, como lo muestra <a href=\"https:\/\/www.tf1info.fr\/conso\/video-reportage-booking-veut-avoir-le-monopole-de-la-visibilite-le-coup-de-colere-d-un-hotelier-contre-la-plateforme-de-reservation-2307163.html\" target=\"_blank\" rel=\"noopener\">este reportaje sobre la batalla de la visibilidad<\/a>. La respuesta estrat\u00e9gica no es imitar a la plataforma, sino reforzar su activo propio: su marca y su canal directo.<\/p>\n<h2>La seguridad y la tranquilidad: una ventaja competitiva del canal directo\u2026 con la condici\u00f3n de demostrarlo<\/h2>\n<p>Otro punto esencial: la reserva en l\u00ednea tambi\u00e9n es una cuesti\u00f3n de seguridad percibida. Los viajeros est\u00e1n cada vez m\u00e1s atentos a los fraudes, a los mensajes dudosos, a los intermediarios. Esto no significa que las OTA sean malas, sino que el clima de desconfianza aumenta y que debe tranquilizar activamente.<\/p>\n<p>Las estafas que afectan a los viajeros despu\u00e9s de una reserva aparecen regularmente en los titulares y recuerdan la importancia de un recorrido claro y seguro. A este respecto, <a href=\"https:\/\/www.lefigaro.fr\/voyages\/conseils\/cette-nouvelle-arnaque-booking-piege-les-voyageurs-juste-apres-leur-reservation-20260413\" target=\"_blank\" rel=\"noopener\">este art\u00edculo sobre una estafa dirigida a clientes<\/a> ilustra bien por qu\u00e9 la confianza no se juega \u00fanicamente en el dise\u00f1o, sino en el ecosistema y las buenas pr\u00e1cticas.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"Sitio hotelero: por qu\u00e9 copiar Booking es un error estrat\u00e9gico\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq.jpg\" alt=\"hosteler\u00eda \u2014 Sitio hotelero: por qu\u00e9 copiar Booking es un error estrat\u00e9gico\" \/><\/p>\n<p>En su sitio, tranquilizar no pasa por hacer como Booking, sino por se\u00f1ales concretas: pago seguro expl\u00edcito, avisos legales accesibles, pol\u00edtica de cancelaci\u00f3n comprensible, contacto directo, y coherencia entre el motor de reservas y la informaci\u00f3n del sitio.<\/p>\n<p>Si quiere estructurar esta parte sin recargar sus p\u00e1ginas, <a href=\"https:\/\/hotel-webdesign.com\/es\/como-tranquilizar-a-los-clientes-para-que-reserven-directamente\/\" target=\"_self\">este art\u00edculo dedicado a los elementos de confianza<\/a> ofrece una plantilla aplicable.<\/p>\n<h2>Copiar la interfaz no copia el rendimiento (e incluso puede degradarlo)<\/h2>\n<p>Booking invierte fortunas en tests A\/B, data science, personalizaci\u00f3n, anti-fraude, velocidad de carga y optimizaci\u00f3n multinacional. El rendimiento que percibe (conversi\u00f3n, fluidez, funciona) no proviene solo de los bloques visibles: proviene de una m\u00e1quina de decisi\u00f3n alimentada por datos masivos.<\/p>\n<p>Un hotel que copia los bloques sin la mec\u00e1nica detr\u00e1s obtiene a menudo:<\/p>\n<p>\u2013 p\u00e1ginas m\u00e1s pesadas (scripts, widgets, carruseles), por lo tanto m\u00e1s lentas en m\u00f3vil ;<\/p>\n<p>\u2013 una jerarqu\u00eda de informaci\u00f3n confusa (demasiados elementos de conversi\u00f3n que se canibalizan) ;<\/p>\n<p>\u2013 un motor de reservas mal integrado, que rompe la experiencia en el momento crucial ;<\/p>\n<p>\u2013 tasas de abandono elevadas a pesar de un tr\u00e1fico correcto.<\/p>\n<p>Y cuando los resultados no llegan, el error cl\u00e1sico es a\u00f1adir a\u00fan m\u00e1s capas (pop-ups, banners, chat, sticky bars), lo que agrava la situaci\u00f3n. Si su sitio tiene tr\u00e1fico pero no convierte, el problema a menudo no es que falten las recetas de Booking, sino la claridad, la propuesta de valor y la continuidad del recorrido. En este punto, <a href=\"https:\/\/hotel-webdesign.com\/es\/por-que-su-sitio-no-convierte-a-pesar-de-una-buena-tasa-de-trafico\/\" target=\"_self\">el an\u00e1lisis de las causas de la no conversi\u00f3n pese a una buena audiencia<\/a> ayuda a diagnosticar sin caer en la escalada.<\/p>\n<h2>El motor de reservas: el lugar donde la imitaci\u00f3n causa m\u00e1s da\u00f1os<\/h2>\n<p>Muchos sitios intentan reproducir la experiencia OTA en torno al calendario, las tarifas tachadas, las opciones, las comparaciones. Pero el objetivo no es hacer lo mismo, sino hacerlo simple, coherente y sin rupturas. Ahora bien, es precisamente ah\u00ed donde las agencias generalistas se equivocan: cuidan el escaparate, pero descuidan la costura entre el sitio, el motor, el channel manager, las reglas tarifarias y los contenidos.<\/p>\n<p>El motor no es un widget para colocar. Es un sistema: visualizaci\u00f3n m\u00f3vil, l\u00f3gica de ofertas, upsell pertinente, gesti\u00f3n de c\u00f3digos promocionales, mensajes de error y emails transaccionales. Si el usuario duda en el momento del pago, se va. Si la pol\u00edtica de cancelaci\u00f3n est\u00e1 oculta, se va. Si los impuestos y suplementos aparecen tarde, se va.<\/p>\n<div class=\"hwd-cta-wrap\" style=\"background-image:url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg');\">\n<div class=\"hwd-cta-card\">\n<div class=\"hwd-cta-logo\">\n      <img decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png\" alt=\"Dise\u00f1o web de hoteles\" \/>\n    <\/div>\n<div class=\"hwd-cta-text\">\n<p>        <strong>Dise\u00f1o web de hoteles<\/strong> es la agencia web 100% dedicada al sector hotelero, que le acompa\u00f1a en todos los aspectos de la comunicaci\u00f3n digital: p\u00e1ginas web de reservas, posicionamiento natural en buscadores especializado en el sector hotelero, Google Ads y Google Hotel Ads, campa\u00f1as en redes sociales, cartas gr\u00e1ficas y logotipos.<\/p>\n<p class=\"hwd-cta-link\">\n        <a href=\"\/es\/pongase-en-contacto-con\/\" target=\"_self\">Concierte una cita hoy mismo<\/a> para obtener asesoramiento gratuito sobre una gesti\u00f3n digital \u00f3ptima.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>Para entender lo que muchos olvidan en esta etapa, <a href=\"https:\/\/hotel-webdesign.com\/es\/sitio-hotelero-y-motor-de-reservas-lo-que-las-agencias-generalistas-olvidan\/\" target=\"_self\">y motor de reservas lo que las agencias generalistas olvidan<\/a> se\u00f1ala los puntos t\u00e9cnicos y de UX que realmente pesan en la venta directa.<\/p>\n<h2>Su ventaja no es la comparaci\u00f3n, es la proyecci\u00f3n<\/h2>\n<p>Booking sobresale ayudando al usuario a comparar. Usted debe ayudar al usuario a proyectarse. Esto pasa por contenidos y una puesta en escena que la OTA no puede ofrecer con la misma precisi\u00f3n:<\/p>\n<p>\u2013 fotos que cuentan una estancia (llegada, habitaci\u00f3n, desayuno, ambiente, barrio), no solo pruebas ;<\/p>\n<p>\u2013 una p\u00e1gina de ubicaci\u00f3n \u00fatil (acceso real, aparcamiento, transportes, tiempo a pie, referencias), no solo un mapa ;<\/p>\n<p>\u2013 informaci\u00f3n que reduce la incertidumbre (ruido, aire acondicionado, ropa de cama, horarios, accesibilidad, servicios) ;<\/p>\n<p>\u2013 respuestas a las objeciones (mascotas, ni\u00f1os, llegada tard\u00eda, facturaci\u00f3n profesional, bicicletas, etc.).<\/p>\n<p>Cuanto m\u00e1s facilite la proyecci\u00f3n, menos necesitar\u00e1 el cliente a un tercero para validar su decisi\u00f3n.<\/p>\n<h2>La marca y la relaci\u00f3n: lo que Booking no puede poseer en su lugar<\/h2>\n<p>Una OTA puede captar una transacci\u00f3n. No puede, en su lugar, construir una relaci\u00f3n duradera con sus clientes. Su sitio es el lugar donde usted puede:<\/p>\n<p>\u2013 afirmar su diferencia (posicionamiento, estilo, hospitalidad); ;<\/p>\n<p>\u2013 recopilar preferencias (sin depender de un intermediario); ;<\/p>\n<p>\u2013 fomentar el retorno (ofertas directas, ventajas de fidelidad propias, comunicaci\u00f3n postestancia); ;<\/p>\n<p>\u2013 desarrollar ventas adicionales (aparcamiento, desayuno, salida tard\u00eda, experiencias locales) con una narrativa cre\u00edble.<\/p>\n<p>Copiar Booking a menudo equivale a borrar esta dimensi\u00f3n relacional, transformando su hotel en un producto en lugar de convertirlo en una experiencia.<\/p>\n<h2>Pero Booking convierte mejor: s\u00ed\u2026 en su contexto<\/h2>\n<p>Hay que ser l\u00facido: una OTA puede convertir muy fuerte porque acumula elementos que usted nunca tendr\u00e1 id\u00e9nticos: cuentas de cliente ya creadas, tarjetas ya registradas, servicio de atenci\u00f3n al cliente centralizado, pol\u00edtica de generosidad percibida, volumen de rese\u00f1as y de historial, y sobre todo un reflejo de uso.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"Sitio hotelero: por qu\u00e9 copiar Booking es un error estrat\u00e9gico\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc.jpg\" alt=\"reserva directa \u2014 Sitio hotelero: por qu\u00e9 copiar Booking es un error estrat\u00e9gico\" \/><\/p>\n<p>La buena pregunta no es, por tanto: \u00bfC\u00f3mo hacer como Booking? Sino: \u00bfQu\u00e9 elementos debo tomar prestados inteligentemente, sin perder mi identidad, y sirviendo a la reserva directa?<\/p>\n<p>Tomar prestado inteligentemente significa: claridad de precios, legibilidad de las condiciones, UX m\u00f3vil limpia, filtros cuando son \u00fatiles (no sistem\u00e1ticos), rese\u00f1as de clientes integradas (pero contextualizadas), y un embudo de reserva corto y fiable. No: apilar est\u00edmulos y duplicar un marketplace.<\/p>\n<h2>Una estrategia m\u00e1s rentable: invertir en su canal propio<\/h2>\n<p>En lugar de imitar a la OTA, invierta en lo que usted posee: su nombre de dominio, su contenido, su base de clientes, su storytelling, sus campa\u00f1as directas y su SEO local. Es un activo que se valoriza con el tiempo, mientras que cada reserva v\u00eda intermediario es un margen cedido y un dato de cliente parcialmente perdido.<\/p>\n<p>Los hoteles independientes tienen un inter\u00e9s particular en consolidar esta base, porque no tienen la fuerza publicitaria de las cadenas ni el efecto volumen de las plataformas. A este respecto, <a href=\"https:\/\/hotel-webdesign.com\/es\/por-que-los-hoteles-independientes-tienen-todo-el-interes-en-invertir-en-su-sitio-web\/\" target=\"_self\">esta reflexi\u00f3n sobre la inversi\u00f3n por parte de los independientes<\/a> muestra por qu\u00e9 el sitio se convierte en una herramienta de rentabilidad, no en un simple soporte escaparate.<\/p>\n<h2>Lo que hay que hacer en lugar de copiar Booking<\/h2>\n<p>Un enfoque m\u00e1s s\u00f3lido consiste en dise\u00f1ar su sitio en torno a decisiones reales:<\/p>\n<p><strong>1) Clarificar la promesa en 5 segundos<\/strong><br \/>\u00bfQui\u00e9n es usted? \u00bfPara qu\u00e9 tipo de estancia? \u00bfPor qu\u00e9 aqu\u00ed y no en otro lugar? Un gancho honesto, una foto potente y tres pruebas como m\u00e1ximo (ubicaci\u00f3n, experiencia, servicio).<\/p>\n<p><strong>2) Reducir el esfuerzo de elecci\u00f3n<\/strong><br \/>Comparar las habitaciones, s\u00ed, pero con una l\u00f3gica de recomendaci\u00f3n simple: la mejor opci\u00f3n para un fin de semana, ideal para teletrabajar, vista + balc\u00f3n.<\/p>\n<p><strong>3) Asumir las ventajas del directo<\/strong><br \/>No hace falta denigrar a las OTA. Diga lo que ofrece en directo: mayor flexibilidad, desayuno incluido seg\u00fan el periodo, salida tard\u00eda, bebida de bienvenida, upgrade si est\u00e1 disponible, etc. Todo debe ser verificable y coherente.<\/p>\n<p><strong>4) Un motor r\u00e1pido, coherente, sin sorpresas<\/strong><br \/>Transparencia sobre impuestos, condiciones, opciones. Emails de confirmaci\u00f3n claros. Posibilidad de contactar f\u00e1cilmente con el hotel.<\/p>\n<p><strong>5) Una prueba social cre\u00edble<\/strong><br \/>Rese\u00f1as s\u00ed, pero tambi\u00e9n prensa local, distinciones, fotos aut\u00e9nticas, respuestas a las rese\u00f1as y testimonios orientados a casos de uso (viaje de negocios, pareja, familia).<\/p>\n<div class=\"frhwdquote\" style=\"background:url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ogowdvlbmsc.jpg);background-size:cover;background-position:center center;box-shadow:inset 0 0 0 1000px rgba(255,255,255,.85);padding:6%;\">\n<h2 class=\"h2frhwdquote\">Su presupuesto en 5 minutos<\/h2>\n<p><a class=\"apromodemo\" href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\" target=\"_blank\" rel=\"noopener\">Hablemos de su proyecto<\/a><\/p>\n<\/div>\n<h2>Conclusi\u00f3n: Booking es un canal, no un modelo de sitio<\/h2>\n<p>Booking es una excelente herramienta de distribuci\u00f3n. Pero copiarlo en su sitio le hace adoptar una l\u00f3gica de marketplace que diluye su diferenciaci\u00f3n, debilita la confianza y le vuelve m\u00e1s dependiente de la intermediaci\u00f3n. Su estrategia ganadora es un sitio que acorta la decisi\u00f3n, refuerza la proyecci\u00f3n y transforma la confianza en reserva directa.<\/p>\n<p>Si quiere evaluar r\u00e1pidamente qu\u00e9 habr\u00eda que cambiar (estructura, contenidos, motor, elementos de confianza) para dejar de imitar y empezar a rendir, puede solicitar <a href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\" target=\"_self\">Su presupuesto en 5 minutos<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-3 blogsidebar wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"10px\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#E5E1E1\" data-bg-opacity=\"0.2\" data-hover-bg=\"#C5BDBD\" data-hover-bg-opacity=\"0.2\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.2; background-color: #E5E1E1;\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap  custom-size\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"305\" width=\"1024\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1024x305.png\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1024x305.png 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-300x89.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-768x229.png 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1536x457.png 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-18x5.png 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1.png 1783w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1765898930642\" >\n\t<div class=\"txtsidebar\" style=\"text-align: center;\"><strong>Dise\u00f1o web de hoteles<br \/>\nLa agencia digital para el sector de la hosteler\u00eda, la restauraci\u00f3n y el turismo<\/strong><\/div>\n<div class=\"txtsidebar\" style=\"text-align: justify; margin-top: 25px;\">Gracias a nuestra doble experiencia en el \u00e1mbito digital y en la industria hotelera, podemos ayudar a los hoteleros y propietarios en su transformaci\u00f3n: creaci\u00f3n de sitios web, optimizaci\u00f3n SEO, campa\u00f1as de publicidad dirigidas, conexi\u00f3n con software empresarial.<\/div>\n<\/div>\n\n\n\n<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"169\" width=\"300\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/Creative-3D-Visual-Animation-Website-Development-2.gif\" alt=\"\"  \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div><div class=\"nectar-cta  hover_color_99AFA8 border_radius_100px alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit has-icon font_size_desktop_14px top_position_desktop_16px\" data-color=\"custom\" data-using-bg=\"true\" data-style=\"basic\" data-display=\"block\" data-alignment=\"center\" data-text-color=\"custom\" style=\"--nectar-text-color: #FDFDFD; --nectar-button-color: #C2CCD3; --nectar-button-color-hover: #99AFA8; --nectar-icon-gap: 5px; \"><span style=\"color: #FDFDFD;\" class=\"nectar-button-type\"><span class=\"link_wrap\" style=\"padding-top: 2%; padding-right: 2%; padding-bottom: 2%; padding-left: 2%; background-color: #C2CCD3;\"><i><span class=\"im-icon-wrap\"><span><svg role=\"presentation\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\">\n        <path d=\"M12.399 23.391c-3.027 0-5.872-1.179-8.013-3.316-4.419-4.419-4.419-11.612 0-16.028 2.14-2.139 4.987-3.321 8.013-3.321 3.028 0 5.872 1.18 8.013 3.321 4.419 4.417 4.419 11.607 0 16.028-2.141 2.137-4.987 3.316-8.013 3.316zM12.399 2.057c-2.671 0-5.181 1.040-7.071 2.931-3.899 3.899-3.899 10.243 0 14.14 1.889 1.888 4.4 2.925 7.071 2.925s5.183-1.037 7.071-2.925c3.899-3.901 3.899-10.245 0-14.14-1.889-1.891-4.4-2.931-7.071-2.931zM12.32 17.332c-0.368 0-0.667-0.3-0.667-0.667v-9.333c0-0.367 0.299-0.667 0.667-0.667s0.667 0.3 0.667 0.667v9.333c0 0.367-0.299 0.667-0.667 0.667zM16.987 12.665h-9.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h9.333c0.367 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM28.691 31.275c-0.569 0-1.104-0.223-1.508-0.625l-9.217-9.253 3.115-3.127 9.225 9.252c0.833 0.833 0.833 2.191 0 3.024l-0.107 0.104c-0.403 0.404-0.939 0.625-1.508 0.625zM19.848 21.396l8.28 8.311c0.303 0.301 0.827 0.303 1.131 0l0.107-0.107c0.311-0.311 0.311-0.82 0-1.137l-8.283-8.305-1.235 1.239z\"><\/path>\n        <\/svg><\/span><\/span><\/i><a target=\"_blank\" class=\"link_text\" role=\"button\" href=\"\/es\/pongase-en-contacto-con\/\"><span class=\"text\">An\u00e1lisis gratuito de su sitio web<\/span><\/a><\/span><\/span><\/div>\n    <div class=\"row blog-recent columns-1\" data-style=\"list_featured_first_row\" data-color-scheme=\"light\" data-remove-post-date=\"1\" data-remove-post-author=\"1\" data-remove-post-comment-number=\"1\" data-remove-post-nectar-love=\"1\">\n\n      \n      <div class=\"col span_12 post-17013 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-strategie-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/site-hotelier-pourquoi-copier-booking-est-une-erreur-strategique\/\" aria-label=\"Sitio hotelero: por qu\u00e9 copiar Booking es un error estrat\u00e9gico\"><\/a><a class=\"featured\" aria-label=\"Sitio hotelero: por qu\u00e9 copiar Booking es un error estrat\u00e9gico\" href=\"https:\/\/hotel-webdesign.com\/es\/site-hotelier-pourquoi-copier-booking-est-une-erreur-strategique\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"403\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-600x403.jpg\" class=\"attachment-portfolio-thumb size-portfolio-thumb wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-600x403.jpg 600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-900x604.jpg 900w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-400x269.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/a>            <div class=\"post-header featured\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h3>Sitio hotelero: por qu\u00e9 copiar Booking es un error estrat\u00e9gico<\/h3>            <\/div><!--\/post-header-->\n\n            <div class=\"excerpt\">sitio web hotelero Copiar Booking: un reflejo comprensible\u2026 pero una mala apuesta sitio web...<\/div>\n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17010 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-directe\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-rassurer-les-clients-pour-quils-reservent-en-direct\/\" aria-label=\"C\u00f3mo tranquilizar a los clientes para que reserven directamente\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo tranquilizar a los clientes para que reserven directamente\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-rassurer-les-clients-pour-quils-reservent-en-direct\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"alquiler de p\u00e1ginas web para hoteles\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-300x300.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-768x768.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-800x800.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel.jpg 1024w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo tranquilizar a los clientes para que reserven directamente<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17008 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-conversion-web\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-votre-site-ne-convertit-pas-malgre-un-bon-taux-de-frequentation\/\" aria-label=\"Por qu\u00e9 su sitio no convierte a pesar de una buena tasa de afluencia\"><\/a><a class=\"small\" aria-label=\"Por qu\u00e9 su sitio no convierte a pesar de una buena tasa de afluencia\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-votre-site-ne-convertit-pas-malgre-un-bon-taux-de-frequentation\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Por qu\u00e9 su sitio no convierte a pesar de una buena tasa de afluencia<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17007 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/site-hotelier-et-moteur-de-reservation-ce-que-les-agences-generalistes-oublient\/\" aria-label=\"Sitio hotelero y motor de reservas: lo que las agencias generalistas olvidan\"><\/a><a class=\"small\" aria-label=\"Sitio hotelero y motor de reservas: lo que las agencias generalistas olvidan\" href=\"https:\/\/hotel-webdesign.com\/es\/site-hotelier-et-moteur-de-reservation-ce-que-les-agences-generalistes-oublient\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Sitio hotelero y motor de reservas: lo que las agencias generalistas olvidan<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17006 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-une-refonte-de-site-peut-reduire-votre-dependance-aux-ota\/\" aria-label=\"C\u00f3mo una renovaci\u00f3n del sitio web puede reducir su dependencia de las OTA\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo una renovaci\u00f3n del sitio web puede reducir su dependencia de las OTA\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-une-refonte-de-site-peut-reduire-votre-dependance-aux-ota\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo una renovaci\u00f3n del sitio web puede reducir su dependencia de las OTA<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17005 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-les-hotels-independants-ont-tout-interet-a-investir-dans-leur-site-web\/\" aria-label=\"Por qu\u00e9 los hoteles independientes tienen todo el inter\u00e9s en invertir en su sitio web\"><\/a><a class=\"small\" aria-label=\"Por qu\u00e9 los hoteles independientes tienen todo el inter\u00e9s en invertir en su sitio web\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-les-hotels-independants-ont-tout-interet-a-investir-dans-leur-site-web\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Por qu\u00e9 los hoteles independientes tienen todo el inter\u00e9s en invertir en su sitio web<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16999 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-distribution-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/le-vrai-cout-des-commissions-booking-et-airbnb-sur-la-rentabilite-dun-hotel\/\" aria-label=\"El verdadero coste de las comisiones de Booking y Airbnb en la rentabilidad de un hotel\"><\/a><a class=\"small\" aria-label=\"El verdadero coste de las comisiones de Booking y Airbnb en la rentabilidad de un hotel\" href=\"https:\/\/hotel-webdesign.com\/es\/le-vrai-cout-des-commissions-booking-et-airbnb-sur-la-rentabilite-dun-hotel\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>El verdadero coste de las comisiones de Booking y Airbnb en la rentabilidad de un hotel<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16985 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-transformer-les-visiteurs-booking-en-clients-directs\/\" aria-label=\"C\u00f3mo transformar a los visitantes de Booking en clientes directos\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo transformar a los visitantes de Booking en clientes directos\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-transformer-les-visiteurs-booking-en-clients-directs\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"alquiler de p\u00e1ginas web para hoteles\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-300x300.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-768x768.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-800x800.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel.jpg 1024w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo transformar a los visitantes de Booking en clientes directos<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16981 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-fidelisation-client\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-les-plateformes-de-reservation-captent-vos-clients-fideles\/\" aria-label=\"Por qu\u00e9 las plataformas de reservas captan a sus clientes fieles\"><\/a><a class=\"small\" aria-label=\"Por qu\u00e9 las plataformas de reservas captan a sus clientes fieles\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-les-plateformes-de-reservation-captent-vos-clients-fideles\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Por qu\u00e9 las plataformas de reservas captan a sus clientes fieles<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16979 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/site-internet-hotelier-investissement-ou-cout-inutile\/\" aria-label=\"Sitio web hotelero: inversi\u00f3n o coste in\u00fatil\"><\/a><a class=\"small\" aria-label=\"Sitio web hotelero: inversi\u00f3n o coste in\u00fatil\" href=\"https:\/\/hotel-webdesign.com\/es\/site-internet-hotelier-investissement-ou-cout-inutile\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Sitio web hotelero: inversi\u00f3n o coste in\u00fatil<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16968 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-webdesign-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-un-bon-webdesign-peut-doubler-la-reservation-directe\/\" aria-label=\"C\u00f3mo un buen dise\u00f1o web puede duplicar la reserva directa\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo un buen dise\u00f1o web puede duplicar la reserva directa\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-un-bon-webdesign-peut-doubler-la-reservation-directe\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo un buen dise\u00f1o web puede duplicar la reserva directa<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16967 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-directe\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/les-erreurs-qui-poussent-vos-clients-a-reserver-sur-booking-plutot-que-sur-votre-site\/\" aria-label=\"Los errores que empujan a sus clientes a reservar en Booking en lugar de en su sitio\"><\/a><a class=\"small\" aria-label=\"Los errores que empujan a sus clientes a reservar en Booking en lugar de en su sitio\" href=\"https:\/\/hotel-webdesign.com\/es\/les-erreurs-qui-poussent-vos-clients-a-reserver-sur-booking-plutot-que-sur-votre-site\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Los errores que empujan a sus clientes a reservar en Booking en lugar de en su sitio<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16966 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-touristique\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-un-site-vitrine-ne-suffit-plus-pour-un-hotel-ou-une-location-saisonniere\/\" aria-label=\"Por qu\u00e9 un sitio \u201cescaparate\u201d ya no basta para un hotel o un alquiler vacacional\"><\/a><a class=\"small\" aria-label=\"Por qu\u00e9 un sitio \u201cescaparate\u201d ya no basta para un hotel o un alquiler vacacional\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-un-site-vitrine-ne-suffit-plus-pour-un-hotel-ou-une-location-saisonniere\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Por qu\u00e9 un sitio \u201cescaparate\u201d ya no basta para un hotel o un alquiler vacacional<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16965 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-augmenter-les-reservations-directes-sans-augmenter-son-budget-marketing\/\" aria-label=\"C\u00f3mo aumentar las reservas directas sin aumentar el presupuesto de marketing\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo aumentar las reservas directas sin aumentar el presupuesto de marketing\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-augmenter-les-reservations-directes-sans-augmenter-son-budget-marketing\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo aumentar las reservas directas sin aumentar el presupuesto de marketing<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16960 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marque-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/les-limites-de-booking-et-airbnb-pour-construire-une-marque-hoteliere\/\" aria-label=\"Los l\u00edmites de Booking y Airbnb para construir una marca hotelera\"><\/a><a class=\"small\" aria-label=\"Los l\u00edmites de Booking y Airbnb para construir una marca hotelera\" href=\"https:\/\/hotel-webdesign.com\/es\/les-limites-de-booking-et-airbnb-pour-construire-une-marque-hoteliere\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Los l\u00edmites de Booking y Airbnb para construir una marca hotelera<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16947 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-ventes-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-une-agence-web-aide-un-hotel-a-reprendre-le-controle-de-ses-ventes\/\" aria-label=\"C\u00f3mo una agencia web ayuda a un hotel a recuperar el control de sus ventas\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo una agencia web ayuda a un hotel a recuperar el control de sus ventas\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-une-agence-web-aide-un-hotel-a-reprendre-le-controle-de-ses-ventes\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo una agencia web ayuda a un hotel a recuperar el control de sus ventas<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16935 post type-post status-publish format-standard has-post-thumbnail category-actualites-webdesign\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/exemples-de-sites-internet-pour-love-room\/\" aria-label=\"Ejemplos de sitios web para love room\"><\/a><a class=\"small\" aria-label=\"Ejemplos de sitios web para love room\" href=\"https:\/\/hotel-webdesign.com\/es\/exemples-de-sites-internet-pour-love-room\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-140x140.webp\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-140x140.webp 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-100x100.webp 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-500x500.webp 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-350x350.webp 350w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"actualites-webdesign\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/actualites-webdesign\/\">Noticias de dise\u00f1o web<\/a><\/span>              <h5>Ejemplos de sitios web para love room<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16891 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-airbnb-ne-remplace-pas-un-vrai-site-de-reservation-directe\/\" aria-label=\"Por qu\u00e9 Airbnb no reemplaza un verdadero sitio de reservas directas\"><\/a><a class=\"small\" aria-label=\"Por qu\u00e9 Airbnb no reemplaza un verdadero sitio de reservas directas\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-airbnb-ne-remplace-pas-un-vrai-site-de-reservation-directe\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Por qu\u00e9 Airbnb no reemplaza un verdadero sitio de reservas directas<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16890 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-directe\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/site-hotelier-vs-booking-ce-que-votre-site-peut-faire-que-les-plateformes-ne-feront-jamais\/\" aria-label=\"Sitio hotelero vs Booking: lo que su sitio puede hacer que las plataformas nunca har\u00e1n\"><\/a><a class=\"small\" aria-label=\"Sitio hotelero vs Booking: lo que su sitio puede hacer que las plataformas nunca har\u00e1n\" href=\"https:\/\/hotel-webdesign.com\/es\/site-hotelier-vs-booking-ce-que-votre-site-peut-faire-que-les-plateformes-ne-feront-jamais\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Sitio hotelero vs Booking: lo que su sitio puede hacer que las plataformas nunca har\u00e1n<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16888 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-reduire-les-commissions-booking-grace-a-un-site-internet-performant\/\" aria-label=\"C\u00f3mo reducir las comisiones de Booking gracias a un sitio web eficiente\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo reducir las comisiones de Booking gracias a un sitio web eficiente\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-reduire-les-commissions-booking-grace-a-un-site-internet-performant\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo reducir las comisiones de Booking gracias a un sitio web eficiente<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n    <\/div><!--\/blog-recent-->\n\n  <div class=\"nectar-cta  hover_color_99AFA8 border_radius_100px alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit has-icon font_size_desktop_14px\" data-color=\"custom\" data-using-bg=\"true\" data-style=\"basic\" data-display=\"block\" data-alignment=\"center\" data-text-color=\"custom\" style=\"--nectar-text-color: #FDFDFD; --nectar-button-color: #C2CCD3; --nectar-button-color-hover: #99AFA8; --nectar-icon-gap: 5px; \"><span style=\"color: #FDFDFD;\" class=\"nectar-button-type\"><span class=\"link_wrap\" style=\"padding-top: 2%; padding-right: 2%; padding-bottom: 2%; padding-left: 2%; background-color: #C2CCD3;\"><i><span class=\"im-icon-wrap\"><span><svg role=\"presentation\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\">\n        <path d=\"M2.667 30.667h26.667v1.333h-26.667v-1.333zM30.667 5.333h1.333v24h-1.333v-24zM29.312 32v-1.333c0.747 0 1.355-0.608 1.355-1.355h1.333c0 1.483-1.205 2.688-2.688 2.688zM2.667 2.667h26.667v1.333h-26.667v-1.333zM2.667 32c-1.471 0-2.667-1.195-2.667-2.667h1.333c0 0.736 0.599 1.333 1.333 1.333v1.333zM0 5.333h1.333v24h-1.333v-24zM1.333 5.333h-1.333c0-1.469 1.196-2.667 2.667-2.667v1.333c-0.735 0-1.333 0.597-1.333 1.333zM32 5.333h-1.333c0-0.736-0.599-1.333-1.333-1.333v-1.333c1.472 0 2.667 1.197 2.667 2.667zM8.667 6c-0.368 0-0.667-0.299-0.667-0.667v-4c0-0.368 0.299-0.667 0.667-0.667s0.667 0.299 0.667 0.667v4c0 0.368-0.299 0.667-0.667 0.667zM23.333 6c-0.367 0-0.667-0.299-0.667-0.667v-4c0-0.368 0.3-0.667 0.667-0.667s0.667 0.299 0.667 0.667v4c0 0.368-0.3 0.667-0.667 0.667zM26.667 9.333h-21.333c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h21.333c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 13.333h-4c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.299 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 13.333h-5.333c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 13.333h-4c-0.367 0-0.667-0.299-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 17.333h-4c-0.368 0-0.667-0.3-0.667-0.667 0-0.368 0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.299 0.667 0.667 0 0.367-0.299 0.667-0.667 0.667zM18.667 17.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667 0-0.368 0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.299 0.667 0.667 0 0.367-0.3 0.667-0.667 0.667zM26.667 17.333h-4c-0.367 0-0.667-0.3-0.667-0.667 0-0.368 0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.299 0.667 0.667 0 0.367-0.3 0.667-0.667 0.667zM9.333 21.333h-4c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 21.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 21.333h-4c-0.367 0-0.667-0.3-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 25.333h-4c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 25.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 25.333h-4c-0.367 0-0.667-0.3-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667z\"><\/path>\n        <\/svg><\/span><\/span><\/i><a target=\"_blank\" class=\"link_text\" role=\"button\" href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\"><span class=\"text\">Cita telef\u00f3nica<\/span><\/a><\/span><\/span><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"googlecta\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-hotel-ads.svg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1683977772092\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10514 size-full alignleft\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"\" width=\"266\" height=\"107\" \/><span style=\"color: #000000;\">Hotel Web Design es socio de Google con el <strong>Google Hoteles<\/strong>incluidos nuestros clientes <strong>beneficiarse a diario<\/strong>B\u00fasqueda de Google: la informaci\u00f3n sobre su alojamiento, disponibilidad y precios se env\u00eda continuamente al motor de b\u00fasqueda, que muestra enlaces de reserva gratuitos desde la b\u00fasqueda de Google directamente a su p\u00e1gina de reserva. <strong>Estos enlaces gratuitos\u00a0<\/strong>\u00a1representan alrededor de 15% de reservas adicionales sin comisiones para nuestros clientes en 2022! Lea nuestro art\u00edculo sobre <a href=\"https:\/\/hotel-webdesign.com\/es\/google-free-hotel-booking-links-como-beneficiarse\/\" target=\"_blank\" rel=\"noopener\">enlaces de reserva gratuitos de Google<\/a><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"sitereservationcta\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">Sitio web de reservas<\/h2>\n<h2>-<br \/>\nServicios de reserva de hoteles y alquileres vacacionales<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Sitio llave en mano con formaci\u00f3n sobre la interfaz de administraci\u00f3n en el momento de la entrega<\/li>\n<li>Logotipo y l\u00ednea gr\u00e1fica adaptados, con posibilidad de integrar sus elementos existentes.<\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/es\/referencement-naturel-hotel-restaurant\/\">Referencia de hoteles<\/a><\/li>\n<li>Integraci\u00f3n de <a href=\"https:\/\/hotel-webdesign.com\/es\/motor-de-reservas-channel-manager-habitacion-de-hotel\/\">m\u00f3dulo de reservas\u00a0<\/a><\/li>\n<li>o integraci\u00f3n de un motor de reservas externo (Reservit, Availpro, Mister booking, Roomcloud, etc)<\/li>\n<li>Integraci\u00f3n de elementos HTML personalizados (portales de rese\u00f1as, opiniones de clientes, previsi\u00f3n meteorol\u00f3gica, prensa, ventanas emergentes, chat en directo, etc.).<\/li>\n<li>SSL seguro \/ HTTPS<\/li>\n<li>Multiling\u00fce<\/li>\n<li>Interfaz de usuario del sitio web<\/li>\n<li>Alojamiento y nombre de dominio incluidos.<\/li>\n<li>Entrega r\u00e1pida<\/li>\n<\/ul>\n<a class=\"nectar-button n-sc-button medium accent-color regular-button\"  href=\"\/es\/pongase-en-contacto-con\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>SOLICITAR PRESUPUESTO<\/span><\/a> <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesigncta\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3630 size-small faviconhwdcalltoactionsection\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-100x100.png 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-140x140.png 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-500x500.png 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-350x350.png 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-270x270.png 270w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-192x192.png 192w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-180x180.png 180w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-32x32.png 32w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png 512w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #acb9ca;\"><strong>Dise\u00f1o web de hoteles<\/strong><\/span> es la agencia web <span style=\"color: #acb9ca;\"><strong>100% dedicado a la industria hotelera<\/strong><\/span>Podemos ayudarle en todos los aspectos de la comunicaci\u00f3n digital de su alojamiento: <span style=\"color: #acb9ca;\"><strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/creacion-reserva-de-sitio\/\">sitios web de reservas<\/a><\/strong>, <strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/referencement-naturel-hotel-restaurant\/\">referenciaci\u00f3n natural<\/a><\/strong><\/span> especializada en hosteler\u00eda, <span style=\"color: #acb9ca;\"><strong><span style=\"text-decoration: none;\"><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/referencement-google-ads-hotel-restaurante\/\">Referencias de Google Ads<\/a> <\/span><\/strong><\/span>y Google Hotel Ads, campa\u00f1as en redes sociales, cartas gr\u00e1ficas y logotipos para hoteles.<span style=\"color: #993366;\"><br \/>\n<span style=\"color: #acb9ca;\"><strong><a class=\"\" style=\"color: #acb9ca;\" href=\"\/es\/pongase-en-contacto-con\/\" target=\"_Blank\" rel=\"noopener\">Concierte una cita hoy mismo<\/a> <\/strong><\/span><\/span>para recibir asesoramiento gratuito sobre c\u00f3mo optimizar la gesti\u00f3n digital de su alojamiento.\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"reducir comisiones de Booking Conseguir reservas directas sin romper tu distribuci\u00f3n Si Booking te aporta volumen, tambi\u00e9n te cuesta en margen. El objetivo no es abandonar la plataforma...","protected":false},"author":23,"featured_media":16798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"site web h\u00f4telier","_yoast_wpseo_title":"Site h\u00f4telier : pourquoi copier Booking est une erreur strat\u00e9gique","_yoast_wpseo_metadesc":"site web h\u00f4telier : copier Booking est une erreur strat\u00e9gique, misez sur un web design unique et hotel marketing ax\u00e9 r\u00e9servations directes","_yoast_wpseo_opengraph-title":"Site h\u00f4telier : pourquoi copier Booking est une erreur strat\u00e9gique","_yoast_wpseo_opengraph-image":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k.jpg","_nectar_header_bg":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k.jpg","_nectar_header_bg_height":420,"_hwd_blog_posteur":"1","footnotes":"","_yoast_wpseo_twitter-title":"Site h\u00f4telier : pourquoi copier Booking est une erreur strat\u00e9gique","_yoast_wpseo_twitter-image":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k.jpg"},"categories":[1622,1644],"tags":[],"class_list":{"0":"post-17013","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-actualites","8":"category-strategie-hoteliere"},"yoast_head":"<!-- This site is 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