{"id":17014,"date":"2026-04-21T04:11:11","date_gmt":"2026-04-21T02:11:11","guid":{"rendered":"https:\/\/hotel-webdesign.com\/comment-construire-une-strategie-de-reservation-directe-durable\/"},"modified":"2026-04-21T04:11:11","modified_gmt":"2026-04-21T02:11:11","slug":"como-construir-una-estrategia-de-reservas-directas-sostenible","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/es\/comment-construire-une-strategie-de-reservation-directe-durable\/","title":{"rendered":"C\u00f3mo construir una estrategia de reserva directa sostenible"},"content":{"rendered":"<div id=\"fws_69e789a5738fd\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top animatedbgvideo zindex-set\"  style=\"padding-top: 0px; padding-bottom: 0px;  z-index: 999;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.09); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(255,255,255,0.01);  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"video-color-overlay row-bg-layer\" data-color=\"\"><\/div>\n\t\t\t\n\t\t\t<div class=\"nectar-video-wrap row-bg-layer\" data-bg-alignment=\"\">\n\t\t\t\t<div class=\"nectar-video-inner\">\n\t\t\t\t<video class=\"nectar-video-bg\" width=\"1800\" height=\"700\" preload=\"auto\" loop autoplay muted playsinline><\/video>    \t\t<\/div>\n\t\t\t <\/div>\n\n\t\t\t<div class=\"nectar-shape-divider-wrap no-color\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"curve_opacity\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"> <path d=\"M 0 14 s 88.64 3.48 300 36 c 260 40 514 27 703 -10 l 12 28 l 3 36 h -1018 z\"><\/path> <path d=\"M 0 45 s 271 45.13 500 32 c 157 -9 330 -47 515 -63 v 86 h -1015 z\"><\/path> <path d=\"M 0 58 s 188.29 32 508 32 c 290 0 494 -35 494 -35 v 45 h -1002 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-9 postcontentcolumn wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"10px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(255,255,255,0.01)\" data-bg-opacity=\"0.5\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.5; background-color: rgba(255,255,255,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"herethecontent\">\n<p>estrategia de reserva directa<\/p>\n<h2>Pensar en la sostenibilidad: buscar una rentabilidad constante, no el golpe de marketing<\/h2>\n<p>Construir una estrategia que perdure en el tiempo no es hacer m\u00e1s reservas directas durante un trimestre y luego volver a caer en la dependencia de las OTA al primer baj\u00f3n de demanda. Un enfoque sostenible se basa en tres pilares simples: (1) una promesa clara que justifique la reserva en su sitio, (2) un recorrido de reserva sin fricciones, (3) un sistema de pilotaje que mejora continuamente lo que ya funciona.<\/p>\n<p>La trampa m\u00e1s com\u00fan consiste en acumular acciones (c\u00f3digos promocionales, pop-ups, campa\u00f1as) sin resolver los puntos estructurales: incoherencias tarifarias, falta de elementos de confianza, motor de reservas mal integrado, sitio lento, mensajes confusos, recopilaci\u00f3n de datos insuficiente. Ahora bien, la sostenibilidad viene de la base: lo que convierte incluso cuando corta la publicidad o cuando la competencia baja sus precios.<\/p>\n<h2>Alinear su oferta: la reserva directa debe tener una raz\u00f3n de ser<\/h2>\n<p>Si su sitio parece un escaparate y la OTA parece una soluci\u00f3n lista para reservar, el cliente elegir\u00e1 la facilidad. La reserva directa debe, por tanto, ofrecer un valor inmediatamente comprensible, sin necesariamente entrar en una guerra de precios.<\/p>\n<h3>Crear ventajas directas simples, medibles y coherentes<\/h3>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"C\u00f3mo construir una estrategia de reserva directa sostenible\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq.jpg\" alt=\"hotel marketing \u2014 C\u00f3mo construir una estrategia de reservas directas sostenible\" \/><\/p>\n<p>Las ventajas m\u00e1s sostenibles son las que cuestan poco y aumentan la percepci\u00f3n de valor: condiciones m\u00e1s flexibles, bienvenida personalizada, elecci\u00f3n de habitaci\u00f3n, peque\u00f1o detalle a la llegada, pol\u00edtica de cancelaci\u00f3n m\u00e1s clara, servicio de atenci\u00f3n al cliente m\u00e1s \u00e1gil. Deben (a) mostrarse pronto en el sitio, (b) repetirse en el momento decisivo (ficha de habitaci\u00f3n, resumen, pago) y (c) cumplirse en el establecimiento para evitar el efecto boomerang de las rese\u00f1as negativas.<\/p>\n<h3>Evitar el reflejo de copiar a las OTA<\/h3>\n<p>Muchos hoteleros calc\u00e1n sus p\u00e1ginas a partir de las plataformas: mismos bloques, mismos mensajes, mismos c\u00f3digos visuales. Eso da una impresi\u00f3n de clon menos tranquilizador que el original. Al contrario, un sitio directo debe aprovechar sus puntos fuertes: su tono, sus fotos, su conocimiento del barrio, sus consejos, su servicio. Sobre este tema, el art\u00edculo <a href=\"https:\/\/hotel-webdesign.com\/es\/sitio-hotelero-por-que-copiar-booking-es-un-error-estrategico\/\" target=\"_self\">un enfoque que explica por qu\u00e9 imitar a las plataformas perjudica su posicionamiento<\/a> ayuda a comprender c\u00f3mo retomar el control sin luchar en su terreno.<\/p>\n<h2>Construir un recorrido de reserva fluido: cada clic cuenta<\/h2>\n<p>La sostenibilidad depende de una conversi\u00f3n natural: cuando un viajero motivado llega a su sitio, debe poder reservar r\u00e1pido, sin dudar, sin tener que comparar en otro lugar para sentirse seguro.<\/p>\n<h3>Reducir la fricci\u00f3n: velocidad, claridad, continuidad<\/h3>\n<p>Un recorrido que convierte se reconoce por tres se\u00f1ales: el sitio carga r\u00e1pido, la informaci\u00f3n esencial es visible sin esfuerzo y la transici\u00f3n hacia el motor de reservas es coherente (mismos c\u00f3digos, mismo idioma, mismos elementos de confianza). Si el usuario tiene la impresi\u00f3n de salir de su sitio en el momento de reservar, pierde ventas.<\/p>\n<p>Para profundizar en la optimizaci\u00f3n del recorrido, puede inspirarse en <a href=\"https:\/\/www.siteminder.com\/fr\/r\/processus-reservation-directe\/\" target=\"_blank\" rel=\"noopener\">un marco en 7 etapas para acelerar la reserva directa<\/a>, \u00fatil para detectar los micro-bloqueos (demasiadas pantallas, formularios innecesarios, etapas mal nombradas, falta de transparencia sobre los gastos).<\/p>\n<h3>Hacer del m\u00f3vil un canal prioritario, no una versi\u00f3n reducida<\/h3>\n<div class=\"hwd-google-cta\">\n<div class=\"hwd-google-cta__logo\">\n    <img decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"Google\" loading=\"lazy\"\/>\n  <\/div>\n<div class=\"hwd-google-cta__content\">\n<p>      <strong>Dise\u00f1o web de hoteles<\/strong> es socio de Google con <strong>Google Hoteles<\/strong> :<br \/>\n      tus disponibilidades y precios se env\u00edan continuamente a Google, que muestra enlaces de reserva gratuitos a tu p\u00e1gina de reservas.<br \/>\n      Estos enlaces pueden representar alrededor de <strong>10% a 15%<\/strong> reservas adicionales sin comisiones. Lea el art\u00edculo en <a href=\"https:\/\/hotel-webdesign.com\/es\/google-free-hotel-booking-links-como-beneficiarse\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n        Enlaces de reserva gratuitos de Google<br \/>\n      <\/a>.<\/p>\n<\/div>\n<\/div>\n<p>En m\u00f3vil, los usuarios son impacientes: comparan, leen rese\u00f1as, piden una ruta y luego vuelven a reservar si todo es sencillo. Aseg\u00farese de que: los botones de acci\u00f3n sean accesibles con el pulgar, los precios sean legibles, las fotos no ralenticen la visualizaci\u00f3n, el calendario sea utilizable y los m\u00e9todos de pago est\u00e9n adaptados. Ganar unos segundos puede marcar una diferencia masiva a lo largo del a\u00f1o.<\/p>\n<h3>Anticipar las objeciones en el momento en que aparecen<\/h3>\n<p>La mayor\u00eda de los abandonos no vienen de falta de ganas, sino de un miedo: \u00bfy si encuentro m\u00e1s barato en otro sitio?, \u00bfy si la cancelaci\u00f3n es complicada?, \u00bfy si el hotel no es fiable?. El buen reflejo es tratar estas objeciones antes de que desencadenen una comparaci\u00f3n en una plataforma.<\/p>\n<p>Para estructurar esta tranquilidad, el art\u00edculo <a href=\"https:\/\/hotel-webdesign.com\/es\/como-tranquilizar-a-los-clientes-para-que-reserven-directamente\/\" target=\"_self\">C\u00f3mo tranquilizar a los clientes para que reserven directamente<\/a> ofrece pistas accionables: pruebas sociales, garant\u00edas, mensajes de transparencia, elementos de seguridad y de servicio al cliente.<\/p>\n<h2>Su sitio debe convertir: si no, est\u00e1 financiando a las OTA sin querer<\/h2>\n<p>Una estrategia sostenible exige un sitio que transforme su tr\u00e1fico en ventas. Si no, paga dos veces: una primera vez para atraer al visitante (SEO, redes sociales, alianzas, anuncios), una segunda vez cuando acaba reservando a trav\u00e9s de una OTA despu\u00e9s de haberle probado.<\/p>\n<h3>Diagnosticar las causas reales de la no conversi\u00f3n<\/h3>\n<p>Un sitio puede tener un buen tr\u00e1fico y, sin embargo, pocas reservas directas. No es necesariamente un problema de demanda, sino a menudo un problema de fricci\u00f3n, de claridad o de coherencia: informaci\u00f3n clave dif\u00edcil de encontrar, tarifas incomprendidas, motor de reservas poco tranquilizador, fotos insuficientes, p\u00e1ginas demasiado gen\u00e9ricas, falta de diferenciaci\u00f3n, ausencia de ventajas directas.<\/p>\n<p>Si est\u00e1 en este caso, <a href=\"https:\/\/hotel-webdesign.com\/es\/por-que-su-sitio-no-convierte-a-pesar-de-una-buena-tasa-de-trafico\/\" target=\"_self\">un diagn\u00f3stico de las razones frecuentes de un sitio que no convierte a pesar de la audiencia<\/a> permite poner orden y priorizar las correcciones que realmente impactan en la cifra de negocio.<\/p>\n<h3>Cuidar el d\u00fao sitio + motor (y no uno sin el otro)<\/h3>\n<p>El motor de reservas no es un detalle t\u00e9cnico: es su caja. Sin embargo, muchos proyectos web tratan el motor como un simple widget. Resultado: ruptura visual, recorrido ilegible, opciones mal presentadas, pasos demasiado largos, falta de tranquilidad en el pago.<\/p>\n<p>Para evitar los errores cl\u00e1sicos, <a href=\"https:\/\/hotel-webdesign.com\/es\/sitio-hotelero-y-motor-de-reservas-lo-que-las-agencias-generalistas-olvidan\/\" target=\"_self\">un art\u00edculo sobre lo que los enfoques generalistas olvidan en la integraci\u00f3n del motor<\/a> ayuda a entender por qu\u00e9 el ensamblaje (dise\u00f1o, UX, tracking, contenido) cuenta tanto como la herramienta elegida.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"C\u00f3mo construir una estrategia de reserva directa sostenible\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc.jpg\" alt=\"hoteler\u00eda \u2014 C\u00f3mo construir una estrategia de reservas directas sostenible\" \/><\/p>\n<h2>Construir una m\u00e1quina de adquisici\u00f3n que no dependa de un solo canal<\/h2>\n<p>Una estrategia sostenible se protege contra las variaciones: aumento de las comisiones, cambios de algoritmos, estacionalidad, competencia. El objetivo no es abandonar a todos los intermediarios, sino recuperar un equilibrio: m\u00e1s directo, mejor cualificado y m\u00e1s rentable.<\/p>\n<h3>SEO y contenido: captar la intenci\u00f3n antes de la comparaci\u00f3n<\/h3>\n<p>El contenido duradero es el que responde a preguntas concretas: acceso, aparcamiento, actividades, eventos locales, comparativas de barrios, mejores \u00e9pocas, ofertas seg\u00fan perfiles (parejas, familias, business), gu\u00edas pr\u00e1cticas. Este contenido atrae a visitantes que a\u00fan no est\u00e1n cautivos de las plataformas y que pueden adoptar su sitio como fuente fiable, y luego como canal de reserva.<\/p>\n<h3>Email y CRM: transformar una reserva en una relaci\u00f3n<\/h3>\n<p>La palanca m\u00e1s rentable a largo plazo suele ser la que se infraexplota: la base de clientes. Recopile el email de forma transparente y \u00fatil (confirmaci\u00f3n, consejos de estancia, ventajas para una futura reserva), segmente (ocio\\\/business, temporada, duraci\u00f3n, canal de origen) y proponga ofertas relevantes en lugar de promociones gen\u00e9ricas. Una estrategia duradera prefiere una frecuencia razonable y un valor elevado (contenido \u00fatil, servicios) a campa\u00f1as agresivas.<\/p>\n<h3>Retargeting y b\u00fasqueda de marca: defender su tr\u00e1fico<\/h3>\n<p>Cuando un viajero le ha descubierto, a menudo le buscar\u00e1 antes de reservar. Proteger ese momento es esencial: presencia clara en la b\u00fasqueda de marca, mensajes coherentes, landing pages r\u00e1pidas y ventajas directas visibles. La idea no es sobreinvertir en publicidad, sino evitar que su propia notoriedad beneficie a las plataformas.<\/p>\n<h2>La tarificaci\u00f3n: coherencia, transparencia e inteligencia en lugar de descuento permanente<\/h2>\n<p>La sostenibilidad no viene de un precio rebajado, sino de una l\u00f3gica tarifaria estable y comprensible. Su cliente debe entender por qu\u00e9 reservar con usted es evidente, incluso si la diferencia de precio no es enorme.<\/p>\n<h3>Paridad y diferenciaci\u00f3n: jugar con el valor, no con la opacidad<\/h3>\n<p>Una diferencia de precio mal explicada genera desconfianza. Un valor adicional, en cambio, crea preferencia. Trabaje sus paquetes (desayuno, parking, late check-out) y sus condiciones (cancelaci\u00f3n, pago) para hacer que la oferta directa sea naturalmente atractiva, sin entrar en conflicto permanente con las plataformas.<\/p>\n<h3>Reducir la dependencia de las OTA sin quemar puentes<\/h3>\n<p>Las OTA pueden seguir siendo \u00fatiles para llenar ciertos periodos, probar mercados o generar visibilidad. Pero una estrategia duradera recupera progresivamente el margen: mejor conversi\u00f3n del sitio, ventajas directas, fidelizaci\u00f3n y adquisici\u00f3n org\u00e1nica. Si contempla una evoluci\u00f3n estructurada, <a href=\"https:\/\/hotel-webdesign.com\/es\/como-un-rediseno-del-sitio-puede-reducir-su-dependencia-de-las-ota\/\" target=\"_self\">C\u00f3mo un redise\u00f1o web puede reducir su dependencia de las OTA<\/a> muestra c\u00f3mo transformar un proyecto web en un aut\u00e9ntico proyecto de negocio.<\/p>\n<div class=\"hwd-cta-wrap\" style=\"background-image:url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg');\">\n<div class=\"hwd-cta-card\">\n<div class=\"hwd-cta-logo\">\n      <img decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png\" alt=\"Dise\u00f1o web de hoteles\" \/>\n    <\/div>\n<div class=\"hwd-cta-text\">\n<p>        <strong>Dise\u00f1o web de hoteles<\/strong> es la agencia web 100% dedicada al sector hotelero, que le acompa\u00f1a en todos los aspectos de la comunicaci\u00f3n digital: p\u00e1ginas web de reservas, posicionamiento natural en buscadores especializado en el sector hotelero, Google Ads y Google Hotel Ads, campa\u00f1as en redes sociales, cartas gr\u00e1ficas y logotipos.<\/p>\n<p class=\"hwd-cta-link\">\n        <a href=\"\/es\/pongase-en-contacto-con\/\" target=\"_self\">Concierte una cita hoy mismo<\/a> para obtener asesoramiento gratuito sobre una gesti\u00f3n digital \u00f3ptima.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>Pruebas y credibilidad: la confianza es su comisi\u00f3n a pagar<\/h2>\n<p>Las plataformas tranquilizan por su volumen de rese\u00f1as, sus pol\u00edticas estandarizadas y su experiencia de usuario. En directo, debe recrear una confianza equivalente, pero a su manera.<\/p>\n<h3>Destacar las pruebas que importan<\/h3>\n<p>Muestre claramente las rese\u00f1as, las valoraciones, las distinciones, pero tambi\u00e9n pruebas m\u00e1s de terreno: fotos aut\u00e9nticas, informaci\u00f3n de contacto visible, FAQ \u00fatil, pol\u00edticas claras, compromiso de servicio. Una p\u00e1gina de Contacto s\u00f3lida, informaci\u00f3n de acceso di\u00e1fana y respuestas inmediatas a las preguntas frecuentes reducen las solicitudes y aumentan la conversi\u00f3n.<\/p>\n<h3>Transparencia total: gastos, impuestos, condiciones<\/h3>\n<p>Las sorpresas (gastos ocultos, impuestos mostrados tarde, condiciones ambiguas) destruyen la confianza. Una estrategia duradera asume la transparencia: puede reducir algunas conversiones impulsivas, pero aumenta la calidad y disminuye las cancelaciones, los litigios y las rese\u00f1as negativas \u2014 lo que resulta rentable a largo plazo.<\/p>\n<h2>Medir lo que hace avanzar: gestionar como un producto, no como una campa\u00f1a<\/h2>\n<p>Sin medici\u00f3n, corre el riesgo de multiplicar las acciones sin saber cu\u00e1les generan realmente venta directa rentable. Una gesti\u00f3n sostenible prioriza unos pocos indicadores seguidos cada mes, con mejoras continuas.<\/p>\n<h3>Los indicadores a seguir para un crecimiento saludable<\/h3>\n<p>Vigile en particular: cuota de reserva directa (volumen y valor), tasa de conversi\u00f3n del sitio, coste de adquisici\u00f3n por canal, valor medio de la reserva, tasa de cancelaci\u00f3n, cuota m\u00f3vil, rendimiento por tipo de habitaci\u00f3n y periodo, y cuota de clientes recurrentes. Despu\u00e9s, vincule estas cifras a acciones: si el tr\u00e1fico sube pero no la conversi\u00f3n, trabaje el recorrido; si la conversi\u00f3n sube pero baja el ticket medio, trabaje la oferta y el upsell; si suben las cancelaciones, trabaje la claridad de las condiciones y las opciones de pago.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"C\u00f3mo construir una estrategia de reserva directa sostenible\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4.jpg\" alt=\"reserva directa \u2014 C\u00f3mo construir una estrategia de reservas directas sostenible\" \/><\/p>\n<h3>Implementar un ciclo de mejora continua<\/h3>\n<p>Una estrategia sostenible funciona por iteraciones: probar una mejora a la vez (p. ej., mostrar las ventajas, simplificar un paso, una mejor p\u00e1gina de habitaci\u00f3n), medir el impacto, conservar lo que funciona y luego pasar a la siguiente prueba. El objetivo es acumular ganancias modestas pero permanentes, en lugar de depender de un gran golpe puntual.<\/p>\n<h2>Inspiraciones y t\u00e1cticas: abrirse a buenas pr\u00e1cticas sin copiar y pegar<\/h2>\n<p>Es \u00fatil comparar sus decisiones con gu\u00edas y experiencias, siempre que las adapte a su realidad (tama\u00f1o, estacionalidad, clientela, ubicaci\u00f3n, limitaciones operativas). Para explorar ideas accionables, puede consultar <a href=\"https:\/\/roomraccoon.fr\/blog\/reservations-directes-hotel\/\" target=\"_blank\" rel=\"noopener\">una lista de 20 palancas para aumentar el directo<\/a>, as\u00ed como <a href=\"https:\/\/www.mews.com\/fr\/blog\/augmenter-le-nombre-de-reservations-directes\" target=\"_blank\" rel=\"noopener\">una gu\u00eda orientada a m\u00e9todos y organizaci\u00f3n<\/a>. Si gestiona una casa rural o una estructura m\u00e1s peque\u00f1a, <a href=\"https:\/\/jecreemongite.com\/comment-augmenter-mes-reservations-directes\/\" target=\"_blank\" rel=\"noopener\">una gu\u00eda dedicada a los propietarios<\/a> tambi\u00e9n puede darle ideas adaptadas.<\/p>\n<p>Por \u00faltimo, en los aspectos m\u00e1s operativos (experiencia del cliente, pre-check-in, pago, upsell), <a href=\"https:\/\/www.canarytechnologies.com\/fr\/post\/how-to-increase-direct-bookings\" target=\"_blank\" rel=\"noopener\">un art\u00edculo centrado en las palancas de optimizaci\u00f3n de las reservas<\/a> propone un enfoque complementario. Lo importante no es aplicarlo todo, sino elegir de 3 a 5 frentes de trabajo que aumenten su conversi\u00f3n y su valor percibido, y luego estabilizarlos.<\/p>\n<h2>Plan de acci\u00f3n a 90 d\u00edas: construir una base que aguante todo el a\u00f1o<\/h2>\n<p>He aqu\u00ed una secuencia pragm\u00e1tica para hacer sostenible su estrategia, sin dispersarse:<\/p>\n<p><strong>Semana 1-2:<\/strong> auditor\u00eda r\u00e1pida del recorrido (m\u00f3vil primero), coherencia sitio\/motor, visibilidad de las ventajas, transparencia de las condiciones, velocidad. Corrija los puntos molestos evidentes.<\/p>\n<p><strong>Semana 3-6:<\/strong> mejore la confianza (pruebas, FAQ, contacto, pol\u00edticas), rehaga o ajuste las p\u00e1ginas m\u00e1s visitadas (inicio, habitaciones, ofertas, acceso). Defina 2-3 ventajas directas simples.<\/p>\n<p><strong>Semana 7-10:<\/strong> publique 3 contenidos SEO de alta intenci\u00f3n (p. ej., acceso, evento local, gu\u00eda del barrio) + implemente un escenario m\u00ednimo de email (preestancia, postestancia, reactivaci\u00f3n suave).<\/p>\n<p><strong>Semana 11-13:<\/strong> mida: conversi\u00f3n, abandono, canales, cuota m\u00f3vil, carrito, cancelaciones. Conserve lo que funciona, itere sobre un \u00fanico punto de bloqueo importante.<\/p>\n<h2>Cu\u00e1ndo hacerse acompa\u00f1ar: acelerar sin perder el control<\/h2>\n<p>Si le falta tiempo, m\u00e9todo o recursos, un acompa\u00f1amiento puede ser pertinente con la condici\u00f3n de exigir un enfoque orientado al rendimiento: objetivos claros, priorizaci\u00f3n, medici\u00f3n y transferencia de competencias. El objetivo no es delegar la venta directa, sino instalar un sistema que usted domina.<\/p>\n<p>Para encuadrar r\u00e1pidamente su situaci\u00f3n (sitio, motor, mensajes, conversi\u00f3n) e identificar los proyectos prioritarios, puede utilizar <a href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\" target=\"_self\">Su presupuesto en 5 minutos<\/a>.<\/p>\n<div class=\"frhwdquote\" style=\"background:url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-uey8ati6d0.jpg);background-size:cover;background-position:center center;box-shadow:inset 0 0 0 1000px rgba(255,255,255,.85);padding:6%;\">\n<h2 class=\"h2frhwdquote\">Su presupuesto en 5 minutos<\/h2>\n<p><a class=\"apromodemo\" href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\" target=\"_blank\" rel=\"noopener\">Hablemos de su proyecto<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-3 blogsidebar wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"10px\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#E5E1E1\" data-bg-opacity=\"0.2\" data-hover-bg=\"#C5BDBD\" data-hover-bg-opacity=\"0.2\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.2; background-color: #E5E1E1;\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap  custom-size\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"305\" width=\"1024\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1024x305.png\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1024x305.png 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-300x89.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-768x229.png 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1536x457.png 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-18x5.png 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1.png 1783w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1765898930642\" >\n\t<div class=\"txtsidebar\" style=\"text-align: center;\"><strong>Dise\u00f1o web de hoteles<br \/>\nLa agencia digital para el sector de la hosteler\u00eda, la restauraci\u00f3n y el turismo<\/strong><\/div>\n<div class=\"txtsidebar\" style=\"text-align: justify; margin-top: 25px;\">Gracias a nuestra doble experiencia en el \u00e1mbito digital y en la industria hotelera, podemos ayudar a los hoteleros y propietarios en su transformaci\u00f3n: creaci\u00f3n de sitios web, optimizaci\u00f3n SEO, campa\u00f1as de publicidad dirigidas, conexi\u00f3n con software empresarial.<\/div>\n<\/div>\n\n\n\n<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"169\" width=\"300\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/Creative-3D-Visual-Animation-Website-Development-2.gif\" alt=\"\"  \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div><div class=\"nectar-cta  hover_color_99AFA8 border_radius_100px alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit has-icon font_size_desktop_14px top_position_desktop_16px\" data-color=\"custom\" data-using-bg=\"true\" data-style=\"basic\" data-display=\"block\" data-alignment=\"center\" data-text-color=\"custom\" style=\"--nectar-text-color: #FDFDFD; --nectar-button-color: #C2CCD3; --nectar-button-color-hover: #99AFA8; --nectar-icon-gap: 5px; \"><span style=\"color: #FDFDFD;\" class=\"nectar-button-type\"><span class=\"link_wrap\" style=\"padding-top: 2%; padding-right: 2%; padding-bottom: 2%; padding-left: 2%; background-color: #C2CCD3;\"><i><span class=\"im-icon-wrap\"><span><svg role=\"presentation\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\">\n        <path d=\"M12.399 23.391c-3.027 0-5.872-1.179-8.013-3.316-4.419-4.419-4.419-11.612 0-16.028 2.14-2.139 4.987-3.321 8.013-3.321 3.028 0 5.872 1.18 8.013 3.321 4.419 4.417 4.419 11.607 0 16.028-2.141 2.137-4.987 3.316-8.013 3.316zM12.399 2.057c-2.671 0-5.181 1.040-7.071 2.931-3.899 3.899-3.899 10.243 0 14.14 1.889 1.888 4.4 2.925 7.071 2.925s5.183-1.037 7.071-2.925c3.899-3.901 3.899-10.245 0-14.14-1.889-1.891-4.4-2.931-7.071-2.931zM12.32 17.332c-0.368 0-0.667-0.3-0.667-0.667v-9.333c0-0.367 0.299-0.667 0.667-0.667s0.667 0.3 0.667 0.667v9.333c0 0.367-0.299 0.667-0.667 0.667zM16.987 12.665h-9.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h9.333c0.367 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM28.691 31.275c-0.569 0-1.104-0.223-1.508-0.625l-9.217-9.253 3.115-3.127 9.225 9.252c0.833 0.833 0.833 2.191 0 3.024l-0.107 0.104c-0.403 0.404-0.939 0.625-1.508 0.625zM19.848 21.396l8.28 8.311c0.303 0.301 0.827 0.303 1.131 0l0.107-0.107c0.311-0.311 0.311-0.82 0-1.137l-8.283-8.305-1.235 1.239z\"><\/path>\n        <\/svg><\/span><\/span><\/i><a target=\"_blank\" class=\"link_text\" role=\"button\" href=\"\/es\/pongase-en-contacto-con\/\"><span class=\"text\">An\u00e1lisis gratuito de su sitio web<\/span><\/a><\/span><\/span><\/div>\n    <div class=\"row blog-recent columns-1\" data-style=\"list_featured_first_row\" data-color-scheme=\"light\" data-remove-post-date=\"1\" data-remove-post-author=\"1\" data-remove-post-comment-number=\"1\" data-remove-post-nectar-love=\"1\">\n\n      \n      <div class=\"col span_12 post-17014 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-directe\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-construire-une-strategie-de-reservation-directe-durable\/\" aria-label=\"C\u00f3mo construir una estrategia de reserva directa sostenible\"><\/a><a class=\"featured\" aria-label=\"C\u00f3mo construir una estrategia de reserva directa sostenible\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-construire-une-strategie-de-reservation-directe-durable\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"403\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-600x403.jpg\" class=\"attachment-portfolio-thumb size-portfolio-thumb wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-600x403.jpg 600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-900x604.jpg 900w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-400x269.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/a>            <div class=\"post-header featured\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h3>C\u00f3mo construir una estrategia de reserva directa sostenible<\/h3>            <\/div><!--\/post-header-->\n\n            <div class=\"excerpt\">estrategia de reserva directa Pensar de forma sostenible: aspirar a una rentabilidad regular, no a un golpe de marketing...<\/div>\n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17013 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-strategie-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/site-hotelier-pourquoi-copier-booking-est-une-erreur-strategique\/\" aria-label=\"Sitio hotelero: por qu\u00e9 copiar Booking es un error estrat\u00e9gico\"><\/a><a class=\"small\" aria-label=\"Sitio hotelero: por qu\u00e9 copiar Booking es un error estrat\u00e9gico\" href=\"https:\/\/hotel-webdesign.com\/es\/site-hotelier-pourquoi-copier-booking-est-une-erreur-strategique\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Sitio hotelero: por qu\u00e9 copiar Booking es un error estrat\u00e9gico<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17010 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-directe\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-rassurer-les-clients-pour-quils-reservent-en-direct\/\" aria-label=\"C\u00f3mo tranquilizar a los clientes para que reserven directamente\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo tranquilizar a los clientes para que reserven directamente\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-rassurer-les-clients-pour-quils-reservent-en-direct\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"alquiler de p\u00e1ginas web para hoteles\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-300x300.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-768x768.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-800x800.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel.jpg 1024w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo tranquilizar a los clientes para que reserven directamente<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17008 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-conversion-web\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-votre-site-ne-convertit-pas-malgre-un-bon-taux-de-frequentation\/\" aria-label=\"Por qu\u00e9 su sitio no convierte a pesar de una buena tasa de afluencia\"><\/a><a class=\"small\" aria-label=\"Por qu\u00e9 su sitio no convierte a pesar de una buena tasa de afluencia\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-votre-site-ne-convertit-pas-malgre-un-bon-taux-de-frequentation\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Por qu\u00e9 su sitio no convierte a pesar de una buena tasa de afluencia<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17007 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/site-hotelier-et-moteur-de-reservation-ce-que-les-agences-generalistes-oublient\/\" aria-label=\"Sitio hotelero y motor de reservas: lo que las agencias generalistas olvidan\"><\/a><a class=\"small\" aria-label=\"Sitio hotelero y motor de reservas: lo que las agencias generalistas olvidan\" href=\"https:\/\/hotel-webdesign.com\/es\/site-hotelier-et-moteur-de-reservation-ce-que-les-agences-generalistes-oublient\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Sitio hotelero y motor de reservas: lo que las agencias generalistas olvidan<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17006 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-une-refonte-de-site-peut-reduire-votre-dependance-aux-ota\/\" aria-label=\"C\u00f3mo una renovaci\u00f3n del sitio web puede reducir su dependencia de las OTA\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo una renovaci\u00f3n del sitio web puede reducir su dependencia de las OTA\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-une-refonte-de-site-peut-reduire-votre-dependance-aux-ota\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo una renovaci\u00f3n del sitio web puede reducir su dependencia de las OTA<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17005 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-les-hotels-independants-ont-tout-interet-a-investir-dans-leur-site-web\/\" aria-label=\"Por qu\u00e9 los hoteles independientes tienen todo el inter\u00e9s en invertir en su sitio web\"><\/a><a class=\"small\" aria-label=\"Por qu\u00e9 los hoteles independientes tienen todo el inter\u00e9s en invertir en su sitio web\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-les-hotels-independants-ont-tout-interet-a-investir-dans-leur-site-web\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Por qu\u00e9 los hoteles independientes tienen todo el inter\u00e9s en invertir en su sitio web<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16999 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-distribution-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/le-vrai-cout-des-commissions-booking-et-airbnb-sur-la-rentabilite-dun-hotel\/\" aria-label=\"El verdadero coste de las comisiones de Booking y Airbnb en la rentabilidad de un hotel\"><\/a><a class=\"small\" aria-label=\"El verdadero coste de las comisiones de Booking y Airbnb en la rentabilidad de un hotel\" href=\"https:\/\/hotel-webdesign.com\/es\/le-vrai-cout-des-commissions-booking-et-airbnb-sur-la-rentabilite-dun-hotel\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>El verdadero coste de las comisiones de Booking y Airbnb en la rentabilidad de un hotel<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16985 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-transformer-les-visiteurs-booking-en-clients-directs\/\" aria-label=\"C\u00f3mo transformar a los visitantes de Booking en clientes directos\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo transformar a los visitantes de Booking en clientes directos\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-transformer-les-visiteurs-booking-en-clients-directs\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"alquiler de p\u00e1ginas web para hoteles\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-300x300.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-768x768.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-800x800.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel.jpg 1024w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo transformar a los visitantes de Booking en clientes directos<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16981 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-fidelisation-client\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-les-plateformes-de-reservation-captent-vos-clients-fideles\/\" aria-label=\"Por qu\u00e9 las plataformas de reservas captan a sus clientes fieles\"><\/a><a class=\"small\" aria-label=\"Por qu\u00e9 las plataformas de reservas captan a sus clientes fieles\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-les-plateformes-de-reservation-captent-vos-clients-fideles\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Por qu\u00e9 las plataformas de reservas captan a sus clientes fieles<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16979 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/site-internet-hotelier-investissement-ou-cout-inutile\/\" aria-label=\"Sitio web hotelero: inversi\u00f3n o coste in\u00fatil\"><\/a><a class=\"small\" aria-label=\"Sitio web hotelero: inversi\u00f3n o coste in\u00fatil\" href=\"https:\/\/hotel-webdesign.com\/es\/site-internet-hotelier-investissement-ou-cout-inutile\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Sitio web hotelero: inversi\u00f3n o coste in\u00fatil<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16968 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-webdesign-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-un-bon-webdesign-peut-doubler-la-reservation-directe\/\" aria-label=\"C\u00f3mo un buen dise\u00f1o web puede duplicar la reserva directa\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo un buen dise\u00f1o web puede duplicar la reserva directa\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-un-bon-webdesign-peut-doubler-la-reservation-directe\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo un buen dise\u00f1o web puede duplicar la reserva directa<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16967 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-directe\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/les-erreurs-qui-poussent-vos-clients-a-reserver-sur-booking-plutot-que-sur-votre-site\/\" aria-label=\"Los errores que empujan a sus clientes a reservar en Booking en lugar de en su sitio\"><\/a><a class=\"small\" aria-label=\"Los errores que empujan a sus clientes a reservar en Booking en lugar de en su sitio\" href=\"https:\/\/hotel-webdesign.com\/es\/les-erreurs-qui-poussent-vos-clients-a-reserver-sur-booking-plutot-que-sur-votre-site\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Los errores que empujan a sus clientes a reservar en Booking en lugar de en su sitio<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16966 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-touristique\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-un-site-vitrine-ne-suffit-plus-pour-un-hotel-ou-une-location-saisonniere\/\" aria-label=\"Por qu\u00e9 un sitio \u201cescaparate\u201d ya no basta para un hotel o un alquiler vacacional\"><\/a><a class=\"small\" aria-label=\"Por qu\u00e9 un sitio \u201cescaparate\u201d ya no basta para un hotel o un alquiler vacacional\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-un-site-vitrine-ne-suffit-plus-pour-un-hotel-ou-une-location-saisonniere\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Por qu\u00e9 un sitio \u201cescaparate\u201d ya no basta para un hotel o un alquiler vacacional<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16965 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-augmenter-les-reservations-directes-sans-augmenter-son-budget-marketing\/\" aria-label=\"C\u00f3mo aumentar las reservas directas sin aumentar el presupuesto de marketing\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo aumentar las reservas directas sin aumentar el presupuesto de marketing\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-augmenter-les-reservations-directes-sans-augmenter-son-budget-marketing\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo aumentar las reservas directas sin aumentar el presupuesto de marketing<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16960 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marque-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/les-limites-de-booking-et-airbnb-pour-construire-une-marque-hoteliere\/\" aria-label=\"Los l\u00edmites de Booking y Airbnb para construir una marca hotelera\"><\/a><a class=\"small\" aria-label=\"Los l\u00edmites de Booking y Airbnb para construir una marca hotelera\" href=\"https:\/\/hotel-webdesign.com\/es\/les-limites-de-booking-et-airbnb-pour-construire-une-marque-hoteliere\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Los l\u00edmites de Booking y Airbnb para construir una marca hotelera<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16947 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-ventes-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-une-agence-web-aide-un-hotel-a-reprendre-le-controle-de-ses-ventes\/\" aria-label=\"C\u00f3mo una agencia web ayuda a un hotel a recuperar el control de sus ventas\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo una agencia web ayuda a un hotel a recuperar el control de sus ventas\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-une-agence-web-aide-un-hotel-a-reprendre-le-controle-de-ses-ventes\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo una agencia web ayuda a un hotel a recuperar el control de sus ventas<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16935 post type-post status-publish format-standard has-post-thumbnail category-actualites-webdesign\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/exemples-de-sites-internet-pour-love-room\/\" aria-label=\"Ejemplos de sitios web para love room\"><\/a><a class=\"small\" aria-label=\"Ejemplos de sitios web para love room\" href=\"https:\/\/hotel-webdesign.com\/es\/exemples-de-sites-internet-pour-love-room\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-140x140.webp\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-140x140.webp 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-100x100.webp 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-500x500.webp 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-350x350.webp 350w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"actualites-webdesign\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/actualites-webdesign\/\">Noticias de dise\u00f1o web<\/a><\/span>              <h5>Ejemplos de sitios web para love room<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16891 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-airbnb-ne-remplace-pas-un-vrai-site-de-reservation-directe\/\" aria-label=\"Por qu\u00e9 Airbnb no reemplaza un verdadero sitio de reservas directas\"><\/a><a class=\"small\" aria-label=\"Por qu\u00e9 Airbnb no reemplaza un verdadero sitio de reservas directas\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-airbnb-ne-remplace-pas-un-vrai-site-de-reservation-directe\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Por qu\u00e9 Airbnb no reemplaza un verdadero sitio de reservas directas<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16890 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-directe\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/site-hotelier-vs-booking-ce-que-votre-site-peut-faire-que-les-plateformes-ne-feront-jamais\/\" aria-label=\"Sitio hotelero vs Booking: lo que su sitio puede hacer que las plataformas nunca har\u00e1n\"><\/a><a class=\"small\" aria-label=\"Sitio hotelero vs Booking: lo que su sitio puede hacer que las plataformas nunca har\u00e1n\" href=\"https:\/\/hotel-webdesign.com\/es\/site-hotelier-vs-booking-ce-que-votre-site-peut-faire-que-les-plateformes-ne-feront-jamais\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Sitio hotelero vs Booking: lo que su sitio puede hacer que las plataformas nunca har\u00e1n<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n    <\/div><!--\/blog-recent-->\n\n  <div class=\"nectar-cta  hover_color_99AFA8 border_radius_100px alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit has-icon font_size_desktop_14px\" data-color=\"custom\" data-using-bg=\"true\" data-style=\"basic\" data-display=\"block\" data-alignment=\"center\" data-text-color=\"custom\" style=\"--nectar-text-color: #FDFDFD; --nectar-button-color: #C2CCD3; --nectar-button-color-hover: #99AFA8; --nectar-icon-gap: 5px; \"><span style=\"color: #FDFDFD;\" class=\"nectar-button-type\"><span class=\"link_wrap\" style=\"padding-top: 2%; padding-right: 2%; padding-bottom: 2%; padding-left: 2%; background-color: #C2CCD3;\"><i><span class=\"im-icon-wrap\"><span><svg role=\"presentation\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\">\n        <path d=\"M2.667 30.667h26.667v1.333h-26.667v-1.333zM30.667 5.333h1.333v24h-1.333v-24zM29.312 32v-1.333c0.747 0 1.355-0.608 1.355-1.355h1.333c0 1.483-1.205 2.688-2.688 2.688zM2.667 2.667h26.667v1.333h-26.667v-1.333zM2.667 32c-1.471 0-2.667-1.195-2.667-2.667h1.333c0 0.736 0.599 1.333 1.333 1.333v1.333zM0 5.333h1.333v24h-1.333v-24zM1.333 5.333h-1.333c0-1.469 1.196-2.667 2.667-2.667v1.333c-0.735 0-1.333 0.597-1.333 1.333zM32 5.333h-1.333c0-0.736-0.599-1.333-1.333-1.333v-1.333c1.472 0 2.667 1.197 2.667 2.667zM8.667 6c-0.368 0-0.667-0.299-0.667-0.667v-4c0-0.368 0.299-0.667 0.667-0.667s0.667 0.299 0.667 0.667v4c0 0.368-0.299 0.667-0.667 0.667zM23.333 6c-0.367 0-0.667-0.299-0.667-0.667v-4c0-0.368 0.3-0.667 0.667-0.667s0.667 0.299 0.667 0.667v4c0 0.368-0.3 0.667-0.667 0.667zM26.667 9.333h-21.333c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h21.333c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 13.333h-4c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.299 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 13.333h-5.333c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 13.333h-4c-0.367 0-0.667-0.299-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 17.333h-4c-0.368 0-0.667-0.3-0.667-0.667 0-0.368 0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.299 0.667 0.667 0 0.367-0.299 0.667-0.667 0.667zM18.667 17.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667 0-0.368 0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.299 0.667 0.667 0 0.367-0.3 0.667-0.667 0.667zM26.667 17.333h-4c-0.367 0-0.667-0.3-0.667-0.667 0-0.368 0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.299 0.667 0.667 0 0.367-0.3 0.667-0.667 0.667zM9.333 21.333h-4c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 21.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 21.333h-4c-0.367 0-0.667-0.3-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 25.333h-4c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 25.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 25.333h-4c-0.367 0-0.667-0.3-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667z\"><\/path>\n        <\/svg><\/span><\/span><\/i><a target=\"_blank\" class=\"link_text\" role=\"button\" href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\"><span class=\"text\">Cita telef\u00f3nica<\/span><\/a><\/span><\/span><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"googlecta\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-hotel-ads.svg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1683977772092\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10514 size-full alignleft\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"\" width=\"266\" height=\"107\" \/><span style=\"color: #000000;\">Hotel Web Design es socio de Google con el <strong>Google Hoteles<\/strong>incluidos nuestros clientes <strong>beneficiarse a diario<\/strong>B\u00fasqueda de Google: la informaci\u00f3n sobre su alojamiento, disponibilidad y precios se env\u00eda continuamente al motor de b\u00fasqueda, que muestra enlaces de reserva gratuitos desde la b\u00fasqueda de Google directamente a su p\u00e1gina de reserva. <strong>Estos enlaces gratuitos\u00a0<\/strong>\u00a1representan alrededor de 15% de reservas adicionales sin comisiones para nuestros clientes en 2022! Lea nuestro art\u00edculo sobre <a href=\"https:\/\/hotel-webdesign.com\/es\/google-free-hotel-booking-links-como-beneficiarse\/\" target=\"_blank\" rel=\"noopener\">enlaces de reserva gratuitos de Google<\/a><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"sitereservationcta\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">Sitio web de reservas<\/h2>\n<h2>-<br \/>\nServicios de reserva de hoteles y alquileres vacacionales<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Sitio llave en mano con formaci\u00f3n sobre la interfaz de administraci\u00f3n en el momento de la entrega<\/li>\n<li>Logotipo y l\u00ednea gr\u00e1fica adaptados, con posibilidad de integrar sus elementos existentes.<\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/es\/referencement-naturel-hotel-restaurant\/\">Referencia de hoteles<\/a><\/li>\n<li>Integraci\u00f3n de <a href=\"https:\/\/hotel-webdesign.com\/es\/motor-de-reservas-channel-manager-habitacion-de-hotel\/\">m\u00f3dulo de reservas\u00a0<\/a><\/li>\n<li>o integraci\u00f3n de un motor de reservas externo (Reservit, Availpro, Mister booking, Roomcloud, etc)<\/li>\n<li>Integraci\u00f3n de elementos HTML personalizados (portales de rese\u00f1as, opiniones de clientes, previsi\u00f3n meteorol\u00f3gica, prensa, ventanas emergentes, chat en directo, etc.).<\/li>\n<li>SSL seguro \/ HTTPS<\/li>\n<li>Multiling\u00fce<\/li>\n<li>Interfaz de usuario del sitio web<\/li>\n<li>Alojamiento y nombre de dominio incluidos.<\/li>\n<li>Entrega r\u00e1pida<\/li>\n<\/ul>\n<a class=\"nectar-button n-sc-button medium accent-color regular-button\"  href=\"\/es\/pongase-en-contacto-con\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>SOLICITAR PRESUPUESTO<\/span><\/a> <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesigncta\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3630 size-small faviconhwdcalltoactionsection\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-100x100.png 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-140x140.png 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-500x500.png 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-350x350.png 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-270x270.png 270w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-192x192.png 192w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-180x180.png 180w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-32x32.png 32w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png 512w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #acb9ca;\"><strong>Dise\u00f1o web de hoteles<\/strong><\/span> es la agencia web <span style=\"color: #acb9ca;\"><strong>100% dedicado a la industria hotelera<\/strong><\/span>Podemos ayudarle en todos los aspectos de la comunicaci\u00f3n digital de su alojamiento: <span style=\"color: #acb9ca;\"><strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/creacion-reserva-de-sitio\/\">sitios web de reservas<\/a><\/strong>, <strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/referencement-naturel-hotel-restaurant\/\">referenciaci\u00f3n natural<\/a><\/strong><\/span> especializada en hosteler\u00eda, <span style=\"color: #acb9ca;\"><strong><span style=\"text-decoration: none;\"><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/referencement-google-ads-hotel-restaurante\/\">Referencias de Google Ads<\/a> <\/span><\/strong><\/span>y Google Hotel Ads, campa\u00f1as en redes sociales, cartas gr\u00e1ficas y logotipos para hoteles.<span style=\"color: #993366;\"><br \/>\n<span style=\"color: #acb9ca;\"><strong><a class=\"\" style=\"color: #acb9ca;\" href=\"\/es\/pongase-en-contacto-con\/\" target=\"_Blank\" rel=\"noopener\">Concierte una cita hoy mismo<\/a> <\/strong><\/span><\/span>para recibir asesoramiento gratuito sobre c\u00f3mo optimizar la gesti\u00f3n digital de su alojamiento.\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"reserva directa hotelera Booking vende noches. Su sitio vende una experiencia, una relaci\u00f3n y un margen Cuando un viajero reserva en una plataforma, compra sobre todo una promesa estandarizada...","protected":false},"author":23,"featured_media":16800,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"strat\u00e9gie de r\u00e9servation directe","_yoast_wpseo_title":"Comment construire une strat\u00e9gie de r\u00e9servation directe durable","_yoast_wpseo_metadesc":"strat\u00e9gie de r\u00e9servation directe durable pour hotellerie et hotel marketing, augmentez ventes directes et fid\u00e9lisez vos clients","_yoast_wpseo_opengraph-title":"Comment construire une strat\u00e9gie de r\u00e9servation directe durable","_yoast_wpseo_opengraph-image":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg.jpg","_nectar_header_bg":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg.jpg","_nectar_header_bg_height":420,"_hwd_blog_posteur":"1","footnotes":"","_yoast_wpseo_twitter-title":"Comment construire une strat\u00e9gie de r\u00e9servation directe durable","_yoast_wpseo_twitter-image":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg.jpg"},"categories":[1622,1611],"tags":[],"class_list":{"0":"post-17014","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-actualites","8":"category-reservation-directe"},"yoast_head":"<!-- This site is optimized with the 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