{"id":17035,"date":"2026-05-01T03:46:25","date_gmt":"2026-05-01T01:46:25","guid":{"rendered":"https:\/\/hotel-webdesign.com\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\/"},"modified":"2026-05-01T03:46:25","modified_gmt":"2026-05-01T01:46:25","slug":"por-que-las-plataformas-nunca-defenderan-su-establecimiento","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/es\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\/","title":{"rendered":"Por qu\u00e9 las plataformas nunca defender\u00e1n su establecimiento"},"content":{"rendered":"<div id=\"fws_69f9ce8b4abe3\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top animatedbgvideo zindex-set\"  style=\"padding-top: 0px; padding-bottom: 0px;  z-index: 999;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.09); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(255,255,255,0.01);  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"video-color-overlay row-bg-layer\" data-color=\"\"><\/div>\n\t\t\t\n\t\t\t<div class=\"nectar-video-wrap row-bg-layer\" data-bg-alignment=\"\">\n\t\t\t\t<div class=\"nectar-video-inner\">\n\t\t\t\t<video class=\"nectar-video-bg\" width=\"1800\" height=\"700\" preload=\"auto\" loop autoplay muted playsinline><\/video>    \t\t<\/div>\n\t\t\t <\/div>\n\n\t\t\t<div class=\"nectar-shape-divider-wrap no-color\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"curve_opacity\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"> <path d=\"M 0 14 s 88.64 3.48 300 36 c 260 40 514 27 703 -10 l 12 28 l 3 36 h -1018 z\"><\/path> <path d=\"M 0 45 s 271 45.13 500 32 c 157 -9 330 -47 515 -63 v 86 h -1015 z\"><\/path> <path d=\"M 0 58 s 188.29 32 508 32 c 290 0 494 -35 494 -35 v 45 h -1002 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-9 postcontentcolumn wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"10px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(255,255,255,0.01)\" data-bg-opacity=\"0.5\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.5; background-color: rgba(255,255,255,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"herethecontent\">\n<p>dependencia de las plataformas<\/p>\n<h2>Las plataformas no son sus socias: son su canal<\/h2>\n<p>Cuando un establecimiento depende en gran medida de una OTA, un marketplace, un motor de b\u00fasqueda o una red social, a menudo tiene la impresi\u00f3n de tener un socio comercial que le trae clientes. En realidad, no est\u00e1 en una relaci\u00f3n de alianza, sino en una relaci\u00f3n de intermediaci\u00f3n. La plataforma no vive de su \u00e9xito como marca: vive del volumen de transacciones, del tiempo empleado y de su capacidad para captar la demanda en el momento en que el cliente elige.<\/p>\n<p>Esta diferencia explica por qu\u00e9, en los momentos en que espera una defensa \u2014litigio, rese\u00f1a abusiva, cancelaci\u00f3n conflictiva, desindexaci\u00f3n, ca\u00edda repentina de visibilidad, fraude, competencia desleal\u2014 casi siempre se encuentra solo. La plataforma puede tramitar un ticket, aplicar una norma, a veces hacer un gesto comercial\u2026 pero no luchar\u00e1 por proteger su establecimiento, porque su inter\u00e9s principal es proteger su sistema, su cumplimiento, su reputaci\u00f3n global y su modelo econ\u00f3mico.<\/p>\n<h2>El conflicto de intereses es estructural (y no desaparecer\u00e1)<\/h2>\n<p>Si una plataforma debe arbitrar entre un hotel (un proveedor) y un viajero (un comprador), arbitrar\u00c1 primero a favor de la fluidez y la confianza del lado del cliente. \u00bfPor qu\u00e9? Porque el cliente final es el recurso m\u00e1s escaso: la atenci\u00f3n. Un establecimiento puede ser reemplazado por otro en la oferta; un cliente que abandona la plataforma y no vuelve cuesta m\u00e1s que cualquier socio.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"Por qu\u00e9 las plataformas nunca defender\u00e1n su establecimiento\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc.jpg\" alt=\"hotel marketing \u2014 Por qu\u00e9 las plataformas nunca defender\u00e1n tu establecimiento\" \/><\/p>\n<p>Este conflicto de intereses se encuentra en todas partes: en el orden de visualizaci\u00f3n, en la manera en que se gestionan las cancelaciones, en la visibilidad de las pol\u00edticas del establecimiento, en la presentaci\u00f3n de tarifas, en la recolecci\u00f3n de datos, en las reglas de rese\u00f1as y en la gesti\u00f3n de litigios. Incluso cuando la plataforma le da la raz\u00f3n, rara vez lo har\u00e1 creando un precedente que pudiera rigidizar su sistema o reducir su capacidad para optimizar la conversi\u00f3n global.<\/p>\n<h2>Las reglas cambian sin negociaci\u00f3n: usted acepta o se va<\/h2>\n<p>El punto m\u00e1s subestimado por los establecimientos es la naturaleza unilateral de las normas. Condiciones, comisiones, opciones de visibilidad de pago, exigencias de contenido, est\u00e1ndares fotogr\u00e1ficos, requisitos de disponibilidad, pol\u00edticas de cancelaci\u00f3n o formatos de comunicaci\u00f3n\u2026 todo ello puede evolucionar. Y su margen de maniobra es peque\u00f1o: rechazarlo es perder volumen; aceptarlo es reducir su control.<\/p>\n<p>Este car\u00e1cter unilateral no es un accidente: forma parte del modelo. Una plataforma debe poder desplegar r\u00e1pidamente cambios a gran escala. No puede negociar caso por caso con miles de establecimientos. Su establecimiento, en cambio, sufre el impacto local de decisiones dise\u00f1adas para optimizar una media global.<\/p>\n<h2>En caso de crisis, la plataforma protege primero su responsabilidad<\/h2>\n<p>Cuando surge un problema (contenido litigioso, rese\u00f1a difamatoria, anuncio enga\u00f1oso, foto usurpada, fraude, suplantaci\u00f3n de identidad, pr\u00e1cticas abusivas), usted espera un apoyo firme y r\u00e1pido. Pero la prioridad de la plataforma suele ser limitar su exposici\u00f3n jur\u00eddica y reputacional, al tiempo que mantiene un proceso industrializable.<\/p>\n<div class=\"hwd-google-cta\">\n<div class=\"hwd-google-cta__logo\">\n    <img decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"Google\" loading=\"lazy\"\/>\n  <\/div>\n<div class=\"hwd-google-cta__content\">\n<p>      <strong>Dise\u00f1o web de hoteles<\/strong> es socio de Google con <strong>Google Hoteles<\/strong> :<br \/>\n      tus disponibilidades y precios se env\u00edan continuamente a Google, que muestra enlaces de reserva gratuitos a tu p\u00e1gina de reservas.<br \/>\n      Estos enlaces pueden representar alrededor de <strong>10% a 15%<\/strong> reservas adicionales sin comisiones. Lea el art\u00edculo en <a href=\"https:\/\/hotel-webdesign.com\/es\/google-free-hotel-booking-links-como-beneficiarse\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n        Enlaces de reserva gratuitos de Google<br \/>\n      <\/a>.<\/p>\n<\/div>\n<\/div>\n<p>Para entender este encuadre, hay que tener en mente que las plataformas se inscriben en un r\u00e9gimen de responsabilidad particular, con obligaciones y l\u00edmites que enmarcan sus intervenciones. En Francia, un buen punto de entrada para situar este marco es la p\u00e1gina oficial sobre la <a href=\"https:\/\/www.service-public.gouv.fr\/particuliers\/vosdroits\/F32075\" target=\"_blank\" rel=\"noopener\">responsabilidad de los contenidos publicados en internet<\/a>. En concreto, eso explica por qu\u00e9 las respuestas son a menudo procedimentales: denuncie, aporte una prueba, espere la verificaci\u00f3n, la decisi\u00f3n es definitiva, etc.<\/p>\n<p>No es mala voluntad: es la l\u00f3gica de un actor que debe gestionar vol\u00famenes masivos, evitar el arbitrarismo y protegerse contra los abusos de notificaci\u00f3n. Pero para usted, establecimiento, eso significa una cosa: la plataforma no actuar\u00e1 como un abogado de sus intereses. Actuar\u00e1 como el gestor de un sistema.<\/p>\n<h2>La confianza est\u00e1 orientada hacia el usuario final, no hacia el establecimiento<\/h2>\n<p>El marketing de las plataformas destaca la seguridad, la confianza, la transparencia. Pero la mayor\u00eda de los mecanismos de confianza est\u00e1n dise\u00f1ados para reducir la fricci\u00f3n del lado del cliente: rese\u00f1as, valoraciones, garant\u00edas, pol\u00edticas simplificadas, mensajer\u00eda, pagos, cancelaci\u00f3n con un clic. Todo eso tranquiliza al comprador y acelera su decisi\u00f3n.<\/p>\n<p>Para el establecimiento, esos mismos mecanismos pueden convertirse en restricciones: rese\u00f1as a veces desequilibradas, chantaje con rese\u00f1as, incapacidad para contextualizar una situaci\u00f3n, perfiles falsos, comparaciones de precios que no reflejan sus paquetes, reglas de reembolso que no corresponden a sus costes reales. Y si usted impugna, entra en un proceso que busca la coherencia global, no la justicia perfecta en su caso particular.<\/p>\n<h2>Los esfuerzos regulatorios no transforman a la plataforma en defensor<\/h2>\n<p>Existen iniciativas para enmarcar y reforzar las obligaciones de las grandes plataformas. La Uni\u00f3n Europea, por ejemplo, est\u00e1 trabajando en <a href=\"https:\/\/commission.europa.eu\/topics\/countering-information-manipulation\/strengthening-online-platforms-responsibility_fr\" target=\"_blank\" rel=\"noopener\">reforzar la responsabilidad de las plataformas en l\u00ednea<\/a>. Es una evoluci\u00f3n importante: m\u00e1s transparencia, m\u00e1s obligaciones de reacci\u00f3n, m\u00e1s salvaguardas.<\/p>\n<p>Pero cuidado con la interpretaci\u00f3n: aunque la regulaci\u00f3n progresa, no cambia la naturaleza de la relaci\u00f3n econ\u00f3mica. Una plataforma puede ser m\u00e1s responsable, m\u00e1s transparente, m\u00e1s regulada\u2026 sin llegar jam\u00e1s a ser su protectora. Seguir\u00e1 siendo un intermediario optimizado para su propio rendimiento, con arbitrajes a gran escala. La regulaci\u00f3n puede reducir algunos abusos, no alinear los intereses.<\/p>\n<h2>No se puede hacer nada contra ellas: falso. Ellos le defender\u00e1n: a\u00fan m\u00e1s falso<\/h2>\n<p>Muchos establecimientos oscilan entre dos creencias opuestas: o la idea de que las plataformas son intocables, o la idea de que una plataforma seria terminar\u00e1 corrigiendo una injusticia. La realidad est\u00e1 entre ambas. Existen relaciones de fuerza, herramientas, v\u00edas de recurso y estrategias para reducir la dependencia. Pero su \u00e9xito no provendr\u00e1 de una hipot\u00e9tica benevolencia.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"Por qu\u00e9 las plataformas nunca defender\u00e1n su establecimiento\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4.jpg\" alt=\"hoteler\u00eda \u2014 Por qu\u00e9 las plataformas nunca defender\u00e1n tu establecimiento\" \/><\/p>\n<p>Para medir la complejidad del tema, y en particular la cuesti\u00f3n de la soberan\u00eda y los m\u00e1rgenes de acci\u00f3n p\u00fablicos, puede consultar el an\u00e1lisis <a href=\"https:\/\/univ-pantheon-assas.hal.science\/hal-03925707\/preview\/HAL%20Pouvoirs%20Etats%20Plateformes.pdf\" target=\"_blank\" rel=\"noopener\">Lo que puede el Estado frente a las plataformas<\/a>. Muestra por qu\u00e9 los palancas existen, pero siguen siendo parciales, graduales y a menudo m\u00e1s lentas que las evoluciones de los productos y algoritmos.<\/p>\n<h2>El verdadero riesgo: delegar su relaci\u00f3n con el cliente, y luego perder su voz<\/h2>\n<p>La dependencia no se reduce a una comisi\u00f3n. El riesgo principal es delegar el acceso a la demanda y la relaci\u00f3n con el cliente: identidad, preferencia, historial, motivos de la estancia, sensibilidad al precio, momento de la decisi\u00f3n. Con el tiempo, su establecimiento se convierte en un inventario en un cat\u00e1logo, y no en una marca elegida.<\/p>\n<p>Cuando surge un litigio, aparece esta fragilidad: usted no controla el canal de contacto, no domina la narraci\u00f3n, no posee el contexto, no siempre tiene la mano sobre el servicio al cliente, y su capacidad para compensar mediante comunicaci\u00f3n directa es limitada. La plataforma incluso puede imponer un marco conversacional que le impida explicar claramente una situaci\u00f3n.<\/p>\n<h2>Opiniones, litigios, contracargos: por qu\u00e9 el desenlace se le escapa tan a menudo<\/h2>\n<p>Tres situaciones vuelven constantemente:<\/p>\n<p><strong>1) Opiniones injustas o falsas.<\/strong> Las plataformas temen la eliminaci\u00f3n abusiva de opiniones, porque eso destruir\u00eda la confianza en el sistema. Resultado: el umbral para eliminar es alto, los plazos largos, las decisiones estandarizadas. Usted puede resultar manifiestamente perjudicado, pero no lo suficiente como para entrar en la casilla que desencadena la acci\u00f3n.<\/p>\n<p><strong>2) Litigios de cancelaci\u00f3n\/reembolso.<\/strong> La plataforma privilegia la simplicidad para el cliente. Incluso si sus condiciones son claras, a veces se muestran en un entorno que fomenta el clic r\u00e1pido. En el momento del conflicto, el arbitraje suele buscar preservar la satisfacci\u00f3n del cliente y la reputaci\u00f3n del canal.<\/p>\n<p><strong>3) Fraude y contracargos.<\/strong> Cuando el pago est\u00e1 intermediado, usted depende de los procedimientos antifraude y de la pol\u00edtica de pruebas. La plataforma elige un umbral de tolerancia al riesgo y reglas de compensaci\u00f3n. Otra vez: l\u00f3gica industrial, no defensa individualizada.<\/p>\n<p>Sobre el aspecto jur\u00eddico de estas responsabilidades y sobre los mecanismos que se aplican a los intermediarios, este recurso es \u00fatil: <a href=\"https:\/\/tlmr-avocats.com\/la-responsabilite-des-plateformes-tout-comprendre\/\" target=\"_blank\" rel=\"noopener\">La responsabilidad de las plataformas: entenderlo todo<\/a>. El objetivo no es convertirte en jurista, sino entender por qu\u00e9 recurrir al buen juicio de una plataforma rara vez funciona: ante todo aplica un marco.<\/p>\n<div class=\"hwd-cta-wrap\" style=\"background-image:url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg');\">\n<div class=\"hwd-cta-card\">\n<div class=\"hwd-cta-logo\">\n      <img decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png\" alt=\"Dise\u00f1o web de hoteles\" \/>\n    <\/div>\n<div class=\"hwd-cta-text\">\n<p>        <strong>Dise\u00f1o web de hoteles<\/strong> es la agencia web 100% dedicada al sector hotelero, que le acompa\u00f1a en todos los aspectos de la comunicaci\u00f3n digital: p\u00e1ginas web de reservas, posicionamiento natural en buscadores especializado en el sector hotelero, Google Ads y Google Hotel Ads, campa\u00f1as en redes sociales, cartas gr\u00e1ficas y logotipos.<\/p>\n<p class=\"hwd-cta-link\">\n        <a href=\"\/es\/pongase-en-contacto-con\/\" target=\"_self\">Concierte una cita hoy mismo<\/a> para obtener asesoramiento gratuito sobre una gesti\u00f3n digital \u00f3ptima.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2>La trampa de la optimizaci\u00f3n local: hoy ganas, ma\u00f1ana pierdes<\/h2>\n<p>Una plataforma puede ser excelente para cumplir a corto plazo. Precisamente eso hace que la dependencia sea peligrosa: los resultados inmediatos enmascaran los costes diferidos. Si el 60, 70 u 80% de tus ventas pasan por un intermediario, vas perdiendo progresivamente:<\/p>\n<p>el control de tu pol\u00edtica comercial (adaptas tus precios a las reglas del canal), el control de tu contenido (escribes para la plantilla), el control de tu imagen (elige fotos para el algoritmo), y el control de tu oferta (estandarizas aquello que te hace \u00fanico).<\/p>\n<p>El d\u00eda que la plataforma modifique un par\u00e1metro, introduzca una opci\u00f3n de visibilidad de pago, favorezca un formato de alojamiento o impulse una nueva l\u00f3gica de promociones, te ver\u00e1s obligado a seguirla. Y si te niegas, sufrir\u00e1s una disminuci\u00f3n de presencia en el momento m\u00e1s cr\u00edtico: cuando el cliente compara.<\/p>\n<h2>Por qu\u00e9 copiar una plataforma en tu sitio te debilita a\u00fan m\u00e1s<\/h2>\n<p>Ante el poder de las OTA, muchos establecimientos intentan reproducir sus c\u00f3digos: mismos argumentos, mismas insignias, mismas mec\u00e1nicas de urgencia, mismas estructuras de p\u00e1ginas. El problema: no ganas credibilidad, pierdes diferenciaci\u00f3n. No tienes ni su presupuesto de adquisici\u00f3n, ni su volumen de rese\u00f1as, ni su efecto de marca. Copiar sus recetas te sit\u00faa en una competici\u00f3n que no puedes ganar en su terreno.<\/p>\n<p>Si quieres evitar esta trampa, aqu\u00ed tienes una lectura pertinente: <a href=\"https:\/\/hotel-webdesign.com\/es\/sitio-hotelero-por-que-copiar-booking-es-un-error-estrategico\/\" target=\"_self\">Sitio hotelero: por qu\u00e9 copiar Booking es un error estrat\u00e9gico<\/a>. La idea clave: su sitio debe expresar su promesa, su valor y su experiencia, no imitar a un comparador.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"Por qu\u00e9 las plataformas nunca defender\u00e1n su establecimiento\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc.jpg\" alt=\"reserva directa \u2014 Por qu\u00e9 las plataformas nunca defender\u00e1n tu establecimiento\" \/><\/p>\n<h2>Retomar el control: el plan no es abandonar las plataformas, es devolverlas a su lugar.<\/h2>\n<p>Las plataformas tienen una utilidad: aportan demanda, especialmente en temporada baja, para ciertos mercados y para ciertas tipolog\u00edas de estancia. El tema no es demonizarlas. El tema es dejar de confiarles su supervivencia.<\/p>\n<p>Retomar el control comienza por una estrategia web coherente: visibilidad controlada, sitio eficiente, pruebas de confianza, ofertas directas claras, CRM y un recorrido de reserva sin fricciones. Un buen punto de partida operativo: <a href=\"https:\/\/hotel-webdesign.com\/es\/las-palancas-web-para-recuperar-el-control-frente-a-las-ota\/\" target=\"_self\">Los palancas web para retomar el control frente a las OTA<\/a>.<\/p>\n<h2>La base: una estrategia de reserva directa duradera (y medible)<\/h2>\n<p>La verdadera alternativa no es lograr algunas reservas directas m\u00e1s, sino construir un sistema que cree una base estable: una audiencia que pueda reactivar, una marca que se busque y un recorrido que convierta sin depender de una promoci\u00f3n permanente.<\/p>\n<p>Este enfoque se apoya generalmente en: una propuesta de valor clara (por qu\u00e9 reservar con usted), una estructura tarifaria coherente (sin encerrarse en la guerra de precios), pruebas (opiniones, sellos, prensa, experiencia), una captaci\u00f3n de leads conforme y un seguimiento (analytics, tests, mejora continua). Para profundizar: <a href=\"https:\/\/hotel-webdesign.com\/es\/como-construir-una-estrategia-de-reservas-directas-sostenible\/\" target=\"_self\">C\u00f3mo construir una estrategia de reserva directa sostenible<\/a>.<\/p>\n<h2>La confianza, pero a su manera: tranquilizar sin regalar<\/h2>\n<p>Muchos viajeros reservan en una plataforma porque tienen miedo: miedo a equivocarse, miedo a un pago arriesgado, miedo a una cancelaci\u00f3n complicada, miedo a un servicio de atenci\u00f3n al cliente ausente. Su reto no es prometer m\u00e1s fuerte, sino tranquilizar mejor, con elementos simples, verificables y visibles en el momento adecuado.<\/p>\n<p>Por ejemplo: pol\u00edticas de cancelaci\u00f3n comprensibles, contacto directo accesible, m\u00e9todos de pago claros, FAQ orientadas a objeciones, opiniones presentadas con transparencia, fotos aut\u00e9nticas y confirmaciones inmediatas. Para estructurar esto eficazmente: <a href=\"https:\/\/hotel-webdesign.com\/es\/como-tranquilizar-a-los-clientes-para-que-reserven-directamente\/\" target=\"_self\">C\u00f3mo tranquilizar a los clientes para que reserven directamente<\/a>.<\/p>\n<h2>Cuando tu sitio tiene tr\u00e1fico pero no vende: el problema no es la demanda<\/h2>\n<p>Un escenario frecuente: hay visitas, pero pocas reservas. En este caso, la plataforma parece indispensable, cuando el verdadero asunto es la conversi\u00f3n. Un sitio puede fracasar por razones muy concretas: lentitud, falta de claridad sobre la oferta, motor de reservas mal integrado, incoherencias en los precios, contenidos demasiado gen\u00e9ricos, ausencia de pruebas, formularios demasiado largos o experiencia m\u00f3vil insuficiente.<\/p>\n<p>Antes de invertir m\u00e1s en adquisici\u00f3n, a menudo hay que corregir el recorrido. Este recurso te ayudar\u00e1 a diagnosticar: <a href=\"https:\/\/hotel-webdesign.com\/es\/por-que-su-sitio-no-convierte-a-pesar-de-una-buena-tasa-de-trafico\/\" target=\"_self\">Por qu\u00e9 su sitio no convierte a pesar de una buena tasa de afluencia<\/a>.<\/p>\n<div class=\"frhwdquote\" style=\"background:url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4.jpg);background-size:cover;background-position:center center;box-shadow:inset 0 0 0 1000px rgba(255,255,255,.85);padding:6%;\">\n<h2 class=\"h2frhwdquote\">Su presupuesto en 5 minutos<\/h2>\n<p><a class=\"apromodemo\" href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\" target=\"_blank\" rel=\"noopener\">Hablemos de su proyecto<\/a><\/p>\n<\/div>\n<h2>El equilibrio correcto: usar las plataformas sin entregarles tu destino<\/h2>\n<p>Una estrategia madura no enfrenta plataformas y venta directa como dos bandos. Organiza la complementariedad:<\/p>\n<p><strong>Las plataformas<\/strong> sirven para captar demanda incremental, probar mercados, suavizar la estacionalidad, llenar per\u00edodos bajos y ocupar un espacio de comparaci\u00f3n que no controlas.<\/p>\n<p><strong>Tu canal directo<\/strong> sirve para construir valor: margen, relaci\u00f3n, fidelizaci\u00f3n, subida de categor\u00eda, diferenciaci\u00f3n, personalizaci\u00f3n y capacidad para absorber los choques (cambio de algoritmo, aumento de comisi\u00f3n, nueva norma).<\/p>\n<p>El punto crucial: no puedes exigir que una plataforma te defienda, pero puedes volver menos vulnerable a sus decisiones.<\/p>\n<h2>Conclusi\u00f3n: si esperas una defensa, ya has perdido parte del control<\/h2>\n<p>Las plataformas nunca defender\u00e1n tu establecimiento por una raz\u00f3n sencilla: sus intereses no est\u00e1n alineados con los tuyos. Defienden un sistema, una promesa global al consumidor y un modelo basado en la intermediaci\u00f3n. Pueden ayudar, a veces resolver un caso, pero no se convertir\u00e1n en el guardi\u00e1n de tu marca.<\/p>\n<p>Tu mejor protecci\u00f3n no es una escalada de tickets de soporte: es la construcci\u00f3n paciente de un canal directo robusto, cre\u00edble y eficiente, capaz de reducir tu exposici\u00f3n a decisiones externas.<\/p>\n<h2>Pasar a la acci\u00f3n<\/h2>\n<p>Si quieres evaluar r\u00e1pidamente las prioridades (conversi\u00f3n, reaseguro, oferta, recorrido, SEO, contenido, medici\u00f3n) y definir un plan realista, puedes pedir <a href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\" target=\"_self\">Su presupuesto en 5 minutos<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-3 blogsidebar wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"10px\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#E5E1E1\" data-bg-opacity=\"0.2\" data-hover-bg=\"#C5BDBD\" data-hover-bg-opacity=\"0.2\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.2; background-color: #E5E1E1;\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap  custom-size\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"305\" width=\"1024\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1024x305.png\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1024x305.png 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-300x89.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-768x229.png 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1536x457.png 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-18x5.png 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1.png 1783w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1765898930642\" >\n\t<div class=\"txtsidebar\" style=\"text-align: center;\"><strong>Dise\u00f1o web de hoteles<br \/>\nLa agencia digital para el sector de la hosteler\u00eda, la restauraci\u00f3n y el turismo<\/strong><\/div>\n<div class=\"txtsidebar\" style=\"text-align: justify; margin-top: 25px;\">Gracias a nuestra doble experiencia en el \u00e1mbito digital y en la industria hotelera, podemos ayudar a los hoteleros y propietarios en su transformaci\u00f3n: creaci\u00f3n de sitios web, optimizaci\u00f3n SEO, campa\u00f1as de publicidad dirigidas, conexi\u00f3n con software empresarial.<\/div>\n<\/div>\n\n\n\n<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"169\" width=\"300\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/Creative-3D-Visual-Animation-Website-Development-2.gif\" alt=\"\"  \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div><div class=\"nectar-cta  hover_color_99AFA8 border_radius_100px alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit has-icon font_size_desktop_14px top_position_desktop_16px\" data-color=\"custom\" data-using-bg=\"true\" data-style=\"basic\" data-display=\"block\" data-alignment=\"center\" data-text-color=\"custom\" style=\"--nectar-text-color: #FDFDFD; --nectar-button-color: #C2CCD3; --nectar-button-color-hover: #99AFA8; --nectar-icon-gap: 5px; \"><span style=\"color: #FDFDFD;\" class=\"nectar-button-type\"><span class=\"link_wrap\" style=\"padding-top: 2%; padding-right: 2%; padding-bottom: 2%; padding-left: 2%; background-color: #C2CCD3;\"><i><span class=\"im-icon-wrap\"><span><svg role=\"presentation\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\">\n        <path d=\"M12.399 23.391c-3.027 0-5.872-1.179-8.013-3.316-4.419-4.419-4.419-11.612 0-16.028 2.14-2.139 4.987-3.321 8.013-3.321 3.028 0 5.872 1.18 8.013 3.321 4.419 4.417 4.419 11.607 0 16.028-2.141 2.137-4.987 3.316-8.013 3.316zM12.399 2.057c-2.671 0-5.181 1.040-7.071 2.931-3.899 3.899-3.899 10.243 0 14.14 1.889 1.888 4.4 2.925 7.071 2.925s5.183-1.037 7.071-2.925c3.899-3.901 3.899-10.245 0-14.14-1.889-1.891-4.4-2.931-7.071-2.931zM12.32 17.332c-0.368 0-0.667-0.3-0.667-0.667v-9.333c0-0.367 0.299-0.667 0.667-0.667s0.667 0.3 0.667 0.667v9.333c0 0.367-0.299 0.667-0.667 0.667zM16.987 12.665h-9.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h9.333c0.367 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM28.691 31.275c-0.569 0-1.104-0.223-1.508-0.625l-9.217-9.253 3.115-3.127 9.225 9.252c0.833 0.833 0.833 2.191 0 3.024l-0.107 0.104c-0.403 0.404-0.939 0.625-1.508 0.625zM19.848 21.396l8.28 8.311c0.303 0.301 0.827 0.303 1.131 0l0.107-0.107c0.311-0.311 0.311-0.82 0-1.137l-8.283-8.305-1.235 1.239z\"><\/path>\n        <\/svg><\/span><\/span><\/i><a target=\"_blank\" class=\"link_text\" role=\"button\" href=\"\/es\/pongase-en-contacto-con\/\"><span class=\"text\">An\u00e1lisis gratuito de su sitio web<\/span><\/a><\/span><\/span><\/div>\n    <div class=\"row blog-recent columns-1\" data-style=\"list_featured_first_row\" data-color-scheme=\"light\" data-remove-post-date=\"1\" data-remove-post-author=\"1\" data-remove-post-comment-number=\"1\" data-remove-post-nectar-love=\"1\">\n\n      \n      <div class=\"col span_12 post-17035 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-souverainete-numerique\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\/\" aria-label=\"Por qu\u00e9 las plataformas nunca defender\u00e1n su establecimiento\"><\/a><a class=\"featured\" aria-label=\"Por qu\u00e9 las plataformas nunca defender\u00e1n su establecimiento\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"403\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq-600x403.jpg\" class=\"attachment-portfolio-thumb size-portfolio-thumb wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq-600x403.jpg 600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq-900x604.jpg 900w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq-400x269.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/a>            <div class=\"post-header featured\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h3>Por qu\u00e9 las plataformas nunca defender\u00e1n su establecimiento<\/h3>            <\/div><!--\/post-header-->\n\n            <div class=\"excerpt\">dependencia de las plataformas Las plataformas no son sus socias: son su canal...<\/div>\n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17016 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-ventes-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/les-leviers-web-pour-reprendre-la-main-face-aux-ota\/\" aria-label=\"Las palancas web para recuperar el control frente a las OTAs\"><\/a><a class=\"small\" aria-label=\"Las palancas web para recuperar el control frente a las OTAs\" href=\"https:\/\/hotel-webdesign.com\/es\/les-leviers-web-pour-reprendre-la-main-face-aux-ota\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Las palancas web para recuperar el control frente a las OTAs<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17014 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-directe\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-construire-une-strategie-de-reservation-directe-durable\/\" aria-label=\"C\u00f3mo construir una estrategia de reserva directa sostenible\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo construir una estrategia de reserva directa sostenible\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-construire-une-strategie-de-reservation-directe-durable\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo construir una estrategia de reserva directa sostenible<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17013 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-strategie-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/site-hotelier-pourquoi-copier-booking-est-une-erreur-strategique\/\" aria-label=\"Sitio hotelero: por qu\u00e9 copiar Booking es un error estrat\u00e9gico\"><\/a><a class=\"small\" aria-label=\"Sitio hotelero: por qu\u00e9 copiar Booking es un error estrat\u00e9gico\" href=\"https:\/\/hotel-webdesign.com\/es\/site-hotelier-pourquoi-copier-booking-est-une-erreur-strategique\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Sitio hotelero: por qu\u00e9 copiar Booking es un error estrat\u00e9gico<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17010 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-directe\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-rassurer-les-clients-pour-quils-reservent-en-direct\/\" aria-label=\"C\u00f3mo tranquilizar a los clientes para que reserven directamente\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo tranquilizar a los clientes para que reserven directamente\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-rassurer-les-clients-pour-quils-reservent-en-direct\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"alquiler de p\u00e1ginas web para hoteles\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-300x300.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-768x768.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-800x800.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel.jpg 1024w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo tranquilizar a los clientes para que reserven directamente<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17008 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-conversion-web\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-votre-site-ne-convertit-pas-malgre-un-bon-taux-de-frequentation\/\" aria-label=\"Por qu\u00e9 su sitio no convierte a pesar de una buena tasa de afluencia\"><\/a><a class=\"small\" aria-label=\"Por qu\u00e9 su sitio no convierte a pesar de una buena tasa de afluencia\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-votre-site-ne-convertit-pas-malgre-un-bon-taux-de-frequentation\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Por qu\u00e9 su sitio no convierte a pesar de una buena tasa de afluencia<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17007 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/site-hotelier-et-moteur-de-reservation-ce-que-les-agences-generalistes-oublient\/\" aria-label=\"Sitio hotelero y motor de reservas: lo que las agencias generalistas olvidan\"><\/a><a class=\"small\" aria-label=\"Sitio hotelero y motor de reservas: lo que las agencias generalistas olvidan\" href=\"https:\/\/hotel-webdesign.com\/es\/site-hotelier-et-moteur-de-reservation-ce-que-les-agences-generalistes-oublient\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Sitio hotelero y motor de reservas: lo que las agencias generalistas olvidan<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17006 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-une-refonte-de-site-peut-reduire-votre-dependance-aux-ota\/\" aria-label=\"C\u00f3mo una renovaci\u00f3n del sitio web puede reducir su dependencia de las OTA\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo una renovaci\u00f3n del sitio web puede reducir su dependencia de las OTA\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-une-refonte-de-site-peut-reduire-votre-dependance-aux-ota\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo una renovaci\u00f3n del sitio web puede reducir su dependencia de las OTA<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17005 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-les-hotels-independants-ont-tout-interet-a-investir-dans-leur-site-web\/\" aria-label=\"Por qu\u00e9 los hoteles independientes tienen todo el inter\u00e9s en invertir en su sitio web\"><\/a><a class=\"small\" aria-label=\"Por qu\u00e9 los hoteles independientes tienen todo el inter\u00e9s en invertir en su sitio web\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-les-hotels-independants-ont-tout-interet-a-investir-dans-leur-site-web\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Por qu\u00e9 los hoteles independientes tienen todo el inter\u00e9s en invertir en su sitio web<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16999 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-distribution-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/le-vrai-cout-des-commissions-booking-et-airbnb-sur-la-rentabilite-dun-hotel\/\" aria-label=\"El verdadero coste de las comisiones de Booking y Airbnb en la rentabilidad de un hotel\"><\/a><a class=\"small\" aria-label=\"El verdadero coste de las comisiones de Booking y Airbnb en la rentabilidad de un hotel\" href=\"https:\/\/hotel-webdesign.com\/es\/le-vrai-cout-des-commissions-booking-et-airbnb-sur-la-rentabilite-dun-hotel\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>El verdadero coste de las comisiones de Booking y Airbnb en la rentabilidad de un hotel<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16985 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-transformer-les-visiteurs-booking-en-clients-directs\/\" aria-label=\"C\u00f3mo transformar a los visitantes de Booking en clientes directos\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo transformar a los visitantes de Booking en clientes directos\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-transformer-les-visiteurs-booking-en-clients-directs\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"alquiler de p\u00e1ginas web para hoteles\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-300x300.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-768x768.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-800x800.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel.jpg 1024w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo transformar a los visitantes de Booking en clientes directos<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16981 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-fidelisation-client\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-les-plateformes-de-reservation-captent-vos-clients-fideles\/\" aria-label=\"Por qu\u00e9 las plataformas de reservas captan a sus clientes fieles\"><\/a><a class=\"small\" aria-label=\"Por qu\u00e9 las plataformas de reservas captan a sus clientes fieles\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-les-plateformes-de-reservation-captent-vos-clients-fideles\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Por qu\u00e9 las plataformas de reservas captan a sus clientes fieles<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16979 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/site-internet-hotelier-investissement-ou-cout-inutile\/\" aria-label=\"Sitio web hotelero: inversi\u00f3n o coste in\u00fatil\"><\/a><a class=\"small\" aria-label=\"Sitio web hotelero: inversi\u00f3n o coste in\u00fatil\" href=\"https:\/\/hotel-webdesign.com\/es\/site-internet-hotelier-investissement-ou-cout-inutile\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Sitio web hotelero: inversi\u00f3n o coste in\u00fatil<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16968 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-webdesign-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-un-bon-webdesign-peut-doubler-la-reservation-directe\/\" aria-label=\"C\u00f3mo un buen dise\u00f1o web puede duplicar la reserva directa\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo un buen dise\u00f1o web puede duplicar la reserva directa\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-un-bon-webdesign-peut-doubler-la-reservation-directe\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo un buen dise\u00f1o web puede duplicar la reserva directa<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16967 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-directe\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/les-erreurs-qui-poussent-vos-clients-a-reserver-sur-booking-plutot-que-sur-votre-site\/\" aria-label=\"Los errores que empujan a sus clientes a reservar en Booking en lugar de en su sitio\"><\/a><a class=\"small\" aria-label=\"Los errores que empujan a sus clientes a reservar en Booking en lugar de en su sitio\" href=\"https:\/\/hotel-webdesign.com\/es\/les-erreurs-qui-poussent-vos-clients-a-reserver-sur-booking-plutot-que-sur-votre-site\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Los errores que empujan a sus clientes a reservar en Booking en lugar de en su sitio<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16966 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-touristique\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-un-site-vitrine-ne-suffit-plus-pour-un-hotel-ou-une-location-saisonniere\/\" aria-label=\"Por qu\u00e9 un sitio \u201cescaparate\u201d ya no basta para un hotel o un alquiler vacacional\"><\/a><a class=\"small\" aria-label=\"Por qu\u00e9 un sitio \u201cescaparate\u201d ya no basta para un hotel o un alquiler vacacional\" href=\"https:\/\/hotel-webdesign.com\/es\/pourquoi-un-site-vitrine-ne-suffit-plus-pour-un-hotel-ou-une-location-saisonniere\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Por qu\u00e9 un sitio \u201cescaparate\u201d ya no basta para un hotel o un alquiler vacacional<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16965 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-augmenter-les-reservations-directes-sans-augmenter-son-budget-marketing\/\" aria-label=\"C\u00f3mo aumentar las reservas directas sin aumentar el presupuesto de marketing\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo aumentar las reservas directas sin aumentar el presupuesto de marketing\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-augmenter-les-reservations-directes-sans-augmenter-son-budget-marketing\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo aumentar las reservas directas sin aumentar el presupuesto de marketing<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16960 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marque-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/les-limites-de-booking-et-airbnb-pour-construire-une-marque-hoteliere\/\" aria-label=\"Los l\u00edmites de Booking y Airbnb para construir una marca hotelera\"><\/a><a class=\"small\" aria-label=\"Los l\u00edmites de Booking y Airbnb para construir una marca hotelera\" href=\"https:\/\/hotel-webdesign.com\/es\/les-limites-de-booking-et-airbnb-pour-construire-une-marque-hoteliere\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>Los l\u00edmites de Booking y Airbnb para construir una marca hotelera<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16947 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-ventes-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-une-agence-web-aide-un-hotel-a-reprendre-le-controle-de-ses-ventes\/\" aria-label=\"C\u00f3mo una agencia web ayuda a un hotel a recuperar el control de sus ventas\"><\/a><a class=\"small\" aria-label=\"C\u00f3mo una agencia web ayuda a un hotel a recuperar el control de sus ventas\" href=\"https:\/\/hotel-webdesign.com\/es\/comment-une-agence-web-aide-un-hotel-a-reprendre-le-controle-de-ses-ventes\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/blog-actualites\/\">noticias del blog<\/a><\/span>              <h5>C\u00f3mo una agencia web ayuda a un hotel a recuperar el control de sus ventas<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16935 post type-post status-publish format-standard has-post-thumbnail category-actualites-webdesign\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/es\/exemples-de-sites-internet-pour-love-room\/\" aria-label=\"Ejemplos de sitios web para love room\"><\/a><a class=\"small\" aria-label=\"Ejemplos de sitios web para love room\" href=\"https:\/\/hotel-webdesign.com\/es\/exemples-de-sites-internet-pour-love-room\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-140x140.webp\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-140x140.webp 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-100x100.webp 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-500x500.webp 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-350x350.webp 350w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"actualites-webdesign\" href=\"https:\/\/hotel-webdesign.com\/es\/category\/actualites-webdesign\/\">Noticias de dise\u00f1o web<\/a><\/span>              <h5>Ejemplos de sitios web para love room<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n    <\/div><!--\/blog-recent-->\n\n  <div class=\"nectar-cta  hover_color_99AFA8 border_radius_100px alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit has-icon font_size_desktop_14px\" data-color=\"custom\" data-using-bg=\"true\" data-style=\"basic\" data-display=\"block\" data-alignment=\"center\" data-text-color=\"custom\" style=\"--nectar-text-color: #FDFDFD; --nectar-button-color: #C2CCD3; --nectar-button-color-hover: #99AFA8; --nectar-icon-gap: 5px; \"><span style=\"color: #FDFDFD;\" class=\"nectar-button-type\"><span class=\"link_wrap\" style=\"padding-top: 2%; padding-right: 2%; padding-bottom: 2%; padding-left: 2%; background-color: #C2CCD3;\"><i><span class=\"im-icon-wrap\"><span><svg role=\"presentation\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\">\n        <path d=\"M2.667 30.667h26.667v1.333h-26.667v-1.333zM30.667 5.333h1.333v24h-1.333v-24zM29.312 32v-1.333c0.747 0 1.355-0.608 1.355-1.355h1.333c0 1.483-1.205 2.688-2.688 2.688zM2.667 2.667h26.667v1.333h-26.667v-1.333zM2.667 32c-1.471 0-2.667-1.195-2.667-2.667h1.333c0 0.736 0.599 1.333 1.333 1.333v1.333zM0 5.333h1.333v24h-1.333v-24zM1.333 5.333h-1.333c0-1.469 1.196-2.667 2.667-2.667v1.333c-0.735 0-1.333 0.597-1.333 1.333zM32 5.333h-1.333c0-0.736-0.599-1.333-1.333-1.333v-1.333c1.472 0 2.667 1.197 2.667 2.667zM8.667 6c-0.368 0-0.667-0.299-0.667-0.667v-4c0-0.368 0.299-0.667 0.667-0.667s0.667 0.299 0.667 0.667v4c0 0.368-0.299 0.667-0.667 0.667zM23.333 6c-0.367 0-0.667-0.299-0.667-0.667v-4c0-0.368 0.3-0.667 0.667-0.667s0.667 0.299 0.667 0.667v4c0 0.368-0.3 0.667-0.667 0.667zM26.667 9.333h-21.333c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h21.333c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 13.333h-4c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.299 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 13.333h-5.333c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 13.333h-4c-0.367 0-0.667-0.299-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 17.333h-4c-0.368 0-0.667-0.3-0.667-0.667 0-0.368 0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.299 0.667 0.667 0 0.367-0.299 0.667-0.667 0.667zM18.667 17.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667 0-0.368 0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.299 0.667 0.667 0 0.367-0.3 0.667-0.667 0.667zM26.667 17.333h-4c-0.367 0-0.667-0.3-0.667-0.667 0-0.368 0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.299 0.667 0.667 0 0.367-0.3 0.667-0.667 0.667zM9.333 21.333h-4c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 21.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 21.333h-4c-0.367 0-0.667-0.3-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 25.333h-4c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 25.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 25.333h-4c-0.367 0-0.667-0.3-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667z\"><\/path>\n        <\/svg><\/span><\/span><\/i><a target=\"_blank\" class=\"link_text\" role=\"button\" href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\"><span class=\"text\">Cita telef\u00f3nica<\/span><\/a><\/span><\/span><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"googlecta\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-hotel-ads.svg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1683977772092\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10514 size-full alignleft\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"\" width=\"266\" height=\"107\" \/><span style=\"color: #000000;\">Hotel Web Design es socio de Google con el <strong>Google Hoteles<\/strong>incluidos nuestros clientes <strong>beneficiarse a diario<\/strong>B\u00fasqueda de Google: la informaci\u00f3n sobre su alojamiento, disponibilidad y precios se env\u00eda continuamente al motor de b\u00fasqueda, que muestra enlaces de reserva gratuitos desde la b\u00fasqueda de Google directamente a su p\u00e1gina de reserva. <strong>Estos enlaces gratuitos\u00a0<\/strong>\u00a1representan alrededor de 15% de reservas adicionales sin comisiones para nuestros clientes en 2022! Lea nuestro art\u00edculo sobre <a href=\"https:\/\/hotel-webdesign.com\/es\/google-free-hotel-booking-links-como-beneficiarse\/\" target=\"_blank\" rel=\"noopener\">enlaces de reserva gratuitos de Google<\/a><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"sitereservationcta\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">Sitio web de reservas<\/h2>\n<h2>-<br \/>\nServicios de reserva de hoteles y alquileres vacacionales<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Sitio llave en mano con formaci\u00f3n sobre la interfaz de administraci\u00f3n en el momento de la entrega<\/li>\n<li>Logotipo y l\u00ednea gr\u00e1fica adaptados, con posibilidad de integrar sus elementos existentes.<\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/es\/referencement-naturel-hotel-restaurant\/\">Referencia de hoteles<\/a><\/li>\n<li>Integraci\u00f3n de <a href=\"https:\/\/hotel-webdesign.com\/es\/motor-de-reservas-channel-manager-habitacion-de-hotel\/\">m\u00f3dulo de reservas\u00a0<\/a><\/li>\n<li>o integraci\u00f3n de un motor de reservas externo (Reservit, Availpro, Mister booking, Roomcloud, etc)<\/li>\n<li>Integraci\u00f3n de elementos HTML personalizados (portales de rese\u00f1as, opiniones de clientes, previsi\u00f3n meteorol\u00f3gica, prensa, ventanas emergentes, chat en directo, etc.).<\/li>\n<li>SSL seguro \/ HTTPS<\/li>\n<li>Multiling\u00fce<\/li>\n<li>Interfaz de usuario del sitio web<\/li>\n<li>Alojamiento y nombre de dominio incluidos.<\/li>\n<li>Entrega r\u00e1pida<\/li>\n<\/ul>\n<a class=\"nectar-button n-sc-button medium accent-color regular-button\"  href=\"\/es\/pongase-en-contacto-con\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>SOLICITAR PRESUPUESTO<\/span><\/a> <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesigncta\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3630 size-small faviconhwdcalltoactionsection\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-100x100.png 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-140x140.png 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-500x500.png 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-350x350.png 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-270x270.png 270w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-192x192.png 192w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-180x180.png 180w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-32x32.png 32w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png 512w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #acb9ca;\"><strong>Dise\u00f1o web de hoteles<\/strong><\/span> es la agencia web <span style=\"color: #acb9ca;\"><strong>100% dedicado a la industria hotelera<\/strong><\/span>Podemos ayudarle en todos los aspectos de la comunicaci\u00f3n digital de su alojamiento: <span style=\"color: #acb9ca;\"><strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/creacion-reserva-de-sitio\/\">sitios web de reservas<\/a><\/strong>, <strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/referencement-naturel-hotel-restaurant\/\">referenciaci\u00f3n natural<\/a><\/strong><\/span> especializada en hosteler\u00eda, <span style=\"color: #acb9ca;\"><strong><span style=\"text-decoration: none;\"><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/es\/referencement-google-ads-hotel-restaurante\/\">Referencias de Google Ads<\/a> <\/span><\/strong><\/span>y Google Hotel Ads, campa\u00f1as en redes sociales, cartas gr\u00e1ficas y logotipos para hoteles.<span style=\"color: #993366;\"><br \/>\n<span style=\"color: #acb9ca;\"><strong><a class=\"\" style=\"color: #acb9ca;\" href=\"\/es\/pongase-en-contacto-con\/\" target=\"_Blank\" rel=\"noopener\">Concierte una cita hoy mismo<\/a> <\/strong><\/span><\/span>para recibir asesoramiento gratuito sobre c\u00f3mo optimizar la gesti\u00f3n digital de su alojamiento.\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Ejemplos de sitios web para love room, love h\u00f4tel, suites rom\u00e1nticas Por qu\u00e9 un sitio web sigue siendo su mejor \u00ab entrada discreta \u00bb Imagine su love room: una luz tenue,...","protected":false},"author":23,"featured_media":16801,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"d\u00e9pendance aux plateformes","_yoast_wpseo_title":"Pourquoi les plateformes ne d\u00e9fendront jamais votre \u00e9tablissement","_yoast_wpseo_metadesc":"d\u00e9pendance aux plateformes : elles ne d\u00e9fendront jamais votre \u00e9tablissement, privil\u00e9giez la reservation directe et un web design clair","_yoast_wpseo_opengraph-title":"Pourquoi les plateformes ne d\u00e9fendront jamais votre \u00e9tablissement","_yoast_wpseo_opengraph-image":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq.jpg","_nectar_header_bg":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq.jpg","_nectar_header_bg_height":420,"_hwd_blog_posteur":"1","footnotes":"","_yoast_wpseo_twitter-title":"Pourquoi les plateformes ne d\u00e9fendront jamais votre \u00e9tablissement","_yoast_wpseo_twitter-image":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq.jpg"},"categories":[1622,1645],"tags":[],"class_list":{"0":"post-17035","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog-actualites","8":"category-souverainete-numerique"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi les plateformes ne d\u00e9fendront jamais votre \u00e9tablissement<\/title>\n<meta name=\"description\" content=\"d\u00e9pendance aux plateformes : elles ne d\u00e9fendront jamais votre \u00e9tablissement, privil\u00e9giez la reservation directe et un web design clair\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotel-webdesign.com\/es\/por-que-las-plataformas-nunca-defenderan-su-establecimiento\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi les plateformes ne d\u00e9fendront jamais votre \u00e9tablissement\" \/>\n<meta property=\"og:description\" content=\"d\u00e9pendance aux plateformes : elles ne d\u00e9fendront jamais votre \u00e9tablissement, privil\u00e9giez la reservation directe et un web design clair\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotel-webdesign.com\/es\/por-que-las-plataformas-nunca-defenderan-su-establecimiento\/\" \/>\n<meta property=\"og:site_name\" content=\"Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hotelwebd\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-01T01:46:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq.jpg\" \/>\n<meta name=\"author\" content=\"blog\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\\\/\"},\"author\":{\"name\":\"blog\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#\\\/schema\\\/person\\\/f49acf87afa5d978a1725aa44cf382eb\"},\"headline\":\"Pourquoi les plateformes ne d\u00e9fendront jamais votre \u00e9tablissement\",\"datePublished\":\"2026-05-01T01:46:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\\\/\"},\"wordCount\":4542,\"publisher\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hotel-webdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq.jpg\",\"articleSection\":[\"blog actualites\",\"Souverainet\u00e9 num\u00e9rique\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/es\\\/wp-json\\\/wp\\\/v2\\\/posts\\\/17035\",\"url\":\"https:\\\/\\\/hotel-webdesign.com\\\/es\\\/wp-json\\\/wp\\\/v2\\\/posts\\\/17035\",\"name\":\"Pourquoi les plateformes ne d\u00e9fendront jamais votre \u00e9tablissement\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hotel-webdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq.jpg\",\"datePublished\":\"2026-05-01T01:46:25+00:00\",\"description\":\"d\u00e9pendance aux plateformes : elles ne d\u00e9fendront jamais votre \u00e9tablissement, privil\u00e9giez la reservation directe et un web design clair\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hotel-webdesign.com\\\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hotel-webdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq.jpg\",\"contentUrl\":\"https:\\\/\\\/hotel-webdesign.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq.jpg\",\"width\":1600,\"height\":1065},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/hotel-webdesign.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pourquoi les plateformes ne d\u00e9fendront jamais votre \u00e9tablissement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#website\",\"url\":\"https:\\\/\\\/hotel-webdesign.com\\\/\",\"name\":\"Hotel Web Design\",\"description\":\"Agence Web H\u00f4tels Restaurants\",\"publisher\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#organization\"},\"alternateName\":\"Agence Web Hotels Restaurants\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hotel-webdesign.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#organization\",\"name\":\"Hotel Web Design\",\"url\":\"https:\\\/\\\/hotel-webdesign.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/hotel-webdesign.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Hotel-Web-Design-logo-v2-version-grise.png\",\"contentUrl\":\"https:\\\/\\\/hotel-webdesign.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Hotel-Web-Design-logo-v2-version-grise.png\",\"width\":497,\"height\":181,\"caption\":\"Hotel Web Design\"},\"image\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/hotelwebd\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/#\\\/schema\\\/person\\\/f49acf87afa5d978a1725aa44cf382eb\",\"name\":\"blog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g\",\"caption\":\"blog\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Por qu\u00e9 las plataformas nunca defender\u00e1n su establecimiento","description":"dependencia de las plataformas: nunca defender\u00e1n su establecimiento, prefiera la reserva directa y un dise\u00f1o web claro","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hotel-webdesign.com\/es\/por-que-las-plataformas-nunca-defenderan-su-establecimiento\/","og_locale":"es_ES","og_type":"article","og_title":"Pourquoi les plateformes ne d\u00e9fendront jamais votre \u00e9tablissement","og_description":"d\u00e9pendance aux plateformes : elles ne d\u00e9fendront jamais votre \u00e9tablissement, privil\u00e9giez la reservation directe et un web design clair","og_url":"https:\/\/hotel-webdesign.com\/es\/por-que-las-plataformas-nunca-defenderan-su-establecimiento\/","og_site_name":"Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design","article_publisher":"https:\/\/www.facebook.com\/hotelwebd","article_published_time":"2026-05-01T01:46:25+00:00","og_image":[{"url":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq.jpg","type":"","width":"","height":""}],"author":"blog","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hotel-webdesign.com\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\/#article","isPartOf":{"@id":"https:\/\/hotel-webdesign.com\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\/"},"author":{"name":"blog","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/person\/f49acf87afa5d978a1725aa44cf382eb"},"headline":"Pourquoi les plateformes ne d\u00e9fendront jamais votre \u00e9tablissement","datePublished":"2026-05-01T01:46:25+00:00","mainEntityOfPage":{"@id":"https:\/\/hotel-webdesign.com\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\/"},"wordCount":4542,"publisher":{"@id":"https:\/\/hotel-webdesign.com\/#organization"},"image":{"@id":"https:\/\/hotel-webdesign.com\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\/#primaryimage"},"thumbnailUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq.jpg","articleSection":["blog actualites","Souverainet\u00e9 num\u00e9rique"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts\/17035","url":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts\/17035","name":"Por qu\u00e9 las plataformas nunca defender\u00e1n su establecimiento","isPartOf":{"@id":"https:\/\/hotel-webdesign.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hotel-webdesign.com\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\/#primaryimage"},"image":{"@id":"https:\/\/hotel-webdesign.com\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\/#primaryimage"},"thumbnailUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq.jpg","datePublished":"2026-05-01T01:46:25+00:00","description":"dependencia de las plataformas: nunca defender\u00e1n su establecimiento, prefiera la reserva directa y un dise\u00f1o web claro","breadcrumb":{"@id":"https:\/\/hotel-webdesign.com\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hotel-webdesign.com\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/hotel-webdesign.com\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\/#primaryimage","url":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq.jpg","contentUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq.jpg","width":1600,"height":1065},{"@type":"BreadcrumbList","@id":"https:\/\/hotel-webdesign.com\/pourquoi-les-plateformes-ne-defendront-jamais-votre-etablissement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/hotel-webdesign.com\/es\/"},{"@type":"ListItem","position":2,"name":"Pourquoi les plateformes ne d\u00e9fendront jamais votre \u00e9tablissement"}]},{"@type":"WebSite","@id":"https:\/\/hotel-webdesign.com\/#website","url":"https:\/\/hotel-webdesign.com\/","name":"Dise\u00f1o web de hoteles","description":"Agencia Web Hoteles Restaurantes","publisher":{"@id":"https:\/\/hotel-webdesign.com\/#organization"},"alternateName":"Agence Web Hotels Restaurants","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hotel-webdesign.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/hotel-webdesign.com\/#organization","name":"Dise\u00f1o web de hoteles","url":"https:\/\/hotel-webdesign.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/logo\/image\/","url":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/11\/Hotel-Web-Design-logo-v2-version-grise.png","contentUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/11\/Hotel-Web-Design-logo-v2-version-grise.png","width":497,"height":181,"caption":"Hotel Web Design"},"image":{"@id":"https:\/\/hotel-webdesign.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hotelwebd"]},{"@type":"Person","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/person\/f49acf87afa5d978a1725aa44cf382eb","name":"blog","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/876a614fbc0c97ce4f5f6a95482e89a7d79387c0bd1ee7da0017566e317649a1?s=96&d=mm&r=g","caption":"blog"}}]}},"_links":{"self":[{"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts\/17035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/comments?post=17035"}],"version-history":[{"count":0,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/posts\/17035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/media\/16801"}],"wp:attachment":[{"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/media?parent=17035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/categories?post=17035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotel-webdesign.com\/es\/wp-json\/wp\/v2\/tags?post=17035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}