{"id":3104,"date":"2019-02-18T18:45:44","date_gmt":"2019-02-18T17:45:44","guid":{"rendered":"https:\/\/hotel-webdesign.com\/?p=3104"},"modified":"2021-02-09T19:28:42","modified_gmt":"2021-02-09T18:28:42","slug":"restaurante-de-referencia","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/es\/restaurante-de-referencia\/","title":{"rendered":"Hacer referencia a la p\u00e1gina web de un restaurante"},"content":{"rendered":"<div id=\"fws_69d3a954c5c34\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 0px; padding-bottom: 0px; --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"110%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"2560\" width=\"1920\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/02\/yhn4okt6ci0-scaled.jpg\" alt=\"grupo de personas dentro del restaurante\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/02\/yhn4okt6ci0-scaled.jpg 1920w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/02\/yhn4okt6ci0-225x300.jpg 225w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/02\/yhn4okt6ci0-768x1024.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/02\/yhn4okt6ci0-1152x1536.jpg 1152w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/02\/yhn4okt6ci0-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2>SEO para un restaurante<\/h2>\n<p>Para obtener un\u00a0<strong>referenciaci\u00f3n natural<\/strong>\u00a0o <strong>SEO (optimizaci\u00f3n de motores de b\u00fasqueda)\u00a0<\/strong>\u00f3ptimo para un\u00a0<strong>restaurante<\/strong>Hay varios m\u00e9todos posibles:<\/p>\n<ol>\n<li>A trav\u00e9s de art\u00edculos relacionados.<\/li>\n<li>A trav\u00e9s de una actualizaci\u00f3n del blog.<\/li>\n<li>Registr\u00e1ndose en sitios web asociados: <a href=\"http:\/\/glossaire.infowebmaster.fr\/link-building\/\">Creaci\u00f3n de enlaces<\/a><\/li>\n<\/ol>\n<h3>Referenciaci\u00f3n mediante la redacci\u00f3n de art\u00edculos relacionados<\/h3>\n<p>Le <strong>restaurador<\/strong> tiene la oportunidad de ganar una gran visibilidad gracias a un m\u00e9todo relativamente sencillo pero que requiere mucho tiempo: escribir art\u00edculos relacionados en su sitio web. Escribir art\u00edculos detallando las distintas actividades tur\u00edsticas que se ofrecen en los alrededores del restaurante, por ejemplo, permitir\u00e1 al sitio de referencia apropiarse de palabras clave relacionadas con el entorno directo del establecimiento hostelero, y obtener as\u00ed una referenciaci\u00f3n interesante para esas mismas palabras clave. Por ejemplo, el propietario de un restaurante de Avi\u00f1\u00f3n podr\u00eda mencionar en su sitio la proximidad del Palacio de los Papas o del Puente de Avi\u00f1\u00f3n:<\/p>\n<ul>\n<li>Reforzar la coherencia y <a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=fr\">inter\u00e9s \"local<\/a> su sitio web a los ojos de los motores de b\u00fasqueda<\/li>\n<li>Obtenga palabras clave para monumentos cercanos y espere subir en los resultados de b\u00fasqueda para estas palabras clave.<\/li>\n<\/ul>\n<p>Siempre es buena idea integrar una secci\u00f3n como la de informaci\u00f3n sobre actividades tur\u00edsticas cercanas en un apartado espec\u00edfico del sitio web. Esto canaliza autom\u00e1ticamente un flujo de visitantes que, al buscar informaci\u00f3n sobre estas mismas actividades tur\u00edsticas, pueden ver aparecer su sitio web en los resultados de b\u00fasqueda de Google.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d3a954c7f3c\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 0px; padding-bottom: 0px; --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-8 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h3>Dar de alta un restaurante a trav\u00e9s de un blog de noticias<\/h3>\n<p>Celebraci\u00f3n de un <strong>blog<\/strong> en su <strong>restauraci\u00f3n<\/strong> o sobre los acontecimientos que tienen lugar en el entorno directo del restaurante es una de las mejores formas de obtener un <a href=\"https:\/\/hotel-webdesign.com\/es\/referencement-naturel-hotel-restaurant\/\">referencias interesantes<\/a> para su establecimiento. A Google y a los dem\u00e1s motores de b\u00fasqueda les interesan mucho las noticias, los temas frescos y las opiniones locales. Esto activa y mantiene un receptor muy importante: el de mostrar que su sitio web est\u00e1 vivo, que se actualiza con regularidad, que en \u00e9l pasan cosas. \u00bfCu\u00e1ntos sitios web no son hoy m\u00e1s que un escaparate de los servicios que ofrecen? Escriba art\u00edculos con regularidad <a href=\"\/es\/blog\/\">en un blog<\/a> le permite diferenciarse de la competencia y ascender en los resultados de b\u00fasqueda.<\/p>\n<p>&nbsp;<\/p>\n<h3>Creaci\u00f3n de enlaces\" para un restaurante mediante la inclusi\u00f3n del establecimiento en sitios asociados<\/h3>\n<p>El objetivo de esta t\u00e9cnica, conocida como link-building o net-linking, es literalmente \"hacer que la gente hable\" de su restaurante en la red. Los motores de b\u00fasqueda eval\u00faan su reputaci\u00f3n en la web en funci\u00f3n de una multitud de factores. Los dos principales son :<\/p>\n<ul>\n<li>El contenido de su sitio web: corresponde a las palabras que aparecen con m\u00e1s frecuencia (la diversidad del campo l\u00e9xico y la sintaxis), pero tambi\u00e9n a la \"limpieza\" del c\u00f3digo de su sitio web. Cuanto m\u00e1s limpio y legible sea, m\u00e1s r\u00e1pido se cargar\u00e1 su p\u00e1gina y m\u00e1s probabilidades tendr\u00e1 de aparecer destacada en las b\u00fasquedas de Google.<\/li>\n<li>La calidad y cantidad de enlaces que apuntan a su sitio web en la red. Para una referenciaci\u00f3n \u00f3ptima, los enlaces deben proceder de sitios que sean a su vez conocidos, el sitio en cuesti\u00f3n debe tener un n\u00famero significativo de palabras clave similares a las de su sitio web (es decir, deben hablar del mismo tema, es decir, deben ser pertinentes) y el n\u00famero de enlaces debe ser significativo.<\/li>\n<\/ul>\n<p>En los primeros tiempos de Internet, colgar en la red un gran n\u00famero de enlaces al primer sitio que apareciera pod\u00eda resultar eficaz porque los motores de b\u00fasqueda estaban a\u00fan en pa\u00f1ales. Hoy en d\u00eda, con la inteligencia artificial abri\u00e9ndose paso y una informaci\u00f3n cada vez m\u00e1s compleja, no s\u00f3lo ser\u00eda contraproducente, sino tambi\u00e9n penalizador trabajar de esta manera. S\u00ed, existe la otra cara de la moneda: \u00a1publicar (spamming) enlaces impertinentes e indeseables en la web puede llevar a Google a degradarte, temporalmente o no, de su motor de b\u00fasqueda!<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"110%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"2560\" width=\"1707\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/02\/pb9buzh1nd8-scaled.jpg\" alt=\"conjunto de mesa y silla de comedor bajo cuatro l\u00e1mparas colgantes iluminadas\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/02\/pb9buzh1nd8-scaled.jpg 1707w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/02\/pb9buzh1nd8-200x300.jpg 200w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/02\/pb9buzh1nd8-683x1024.jpg 683w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/02\/pb9buzh1nd8-768x1152.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/02\/pb9buzh1nd8-1024x1536.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/02\/pb9buzh1nd8-1365x2048.jpg 1365w\" sizes=\"auto, (max-width: 1707px) 100vw, 1707px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Referenciaci\u00f3n natural SEO para un restaurante Hay varias formas de conseguir una referenciaci\u00f3n natural o SEO (Search engine optimization) \u00f3ptima para un restaurante: A trav\u00e9s de art\u00edculos relacionados. Mediante la actualizaci\u00f3n de un blog. Mediante...","protected":false},"author":1,"featured_media":3227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"r\u00e9f\u00e9rencement restaurant","_yoast_wpseo_title":"%%title%% %%page%% %%sep%% Hotel Web-Design","_yoast_wpseo_metadesc":"R\u00e9f\u00e9rencer un site internet de restaurant, r\u00e9f\u00e9rencement naturel ou adwords. Hotel Web-Design aide restaurateurs \u00e0 r\u00e9f\u00e9rencer leur \u00e9tablissement sur google","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-image":"","_nectar_header_bg":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/site-internet-pour-restaurant.jpg","_nectar_header_bg_height":430,"_hwd_blog_posteur":"","footnotes":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-image":""},"categories":[95,105],"tags":[166,164,165],"class_list":{"0":"post-3104","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualite-hoteliere","8":"category-web-marketing-hotellerie","9":"tag-conseils-de-referencement-restauration","10":"tag-referencement-naturel-restaurant","11":"tag-referencer-correctement-son-restaurant"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9f\u00e9rencement d&#039;un site de restaurant | Hotel Web-Design<\/title>\n<meta name=\"description\" content=\"R\u00e9f\u00e9rencer un site internet de restaurant, r\u00e9f\u00e9rencement naturel ou adwords. 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