{"id":5293,"date":"2021-04-19T13:19:53","date_gmt":"2021-04-19T12:19:53","guid":{"rendered":"https:\/\/hotel-webdesign.com\/referencement-naturel-pour-hotels"},"modified":"2022-07-04T09:15:31","modified_gmt":"2022-07-04T08:15:31","slug":"seo-para-hoteles","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/es\/seo-for-hotels\/","title":{"rendered":"SEO para hoteles"},"content":{"rendered":"
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SEO natural para un hotel: un factor decisivo<\/h1><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n
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Competencia de las OTA<\/h2>\n

Desde hace algunos a\u00f1os, los hoteleros se enfrentan a nuevos actores que han crecido considerablemente en poco tiempo. Las OTA (Booking, Expedia, hotels.com...) se implantaron muy r\u00e1pidamente en el mercado hotelero y utilizaron la desmaterializaci\u00f3n de los servicios de reserva para establecerse como actores clave del sector.<\/p>\n

\" Mientras que los grandes grupos han tomado mayoritariamente el relevo de la web desde hace varios a\u00f1os, puede resultar complicado para los hoteles independientes y las estructuras tur\u00edsticas (agencia de viajes, operador tur\u00edstico, etc.) recuperar el retraso acumulado en t\u00e9rminos de visibilidad y reputaci\u00f3n en l\u00ednea. Hoy en d\u00eda, todos somos conscientes de la importancia de la web para el sector hotelero y de sus efectos sobre el volumen de negocios. Aunque es innegable que las OTAs tienen una ventaja significativa en cuanto a los medios utilizados, el gestor independiente de un hotel o negocio tur\u00edstico no est\u00e1 condenado a permanecer indefenso frente a estos mastodontes de la web. Por supuesto, \u00e9stos siempre pagar\u00e1n caro su pagado <\/em> posicionamiento (tipo adwords ) En los motores de b\u00fasqueda, pero usted puede f\u00e1cilmente hacerles frente en otro terreno.<\/p>\n

SEO natural para un hotel<\/h2>\n

Enlace natural <\/strong>(SEO) * desempe\u00f1a un papel crucial para atraer clientes al sitio web del establecimiento hotelero. Por ejemplo, una p\u00e1gina dedicada a actividades tur\u00edsticas o monumentos notables en las inmediaciones directas del hotel se utiliza sistem\u00e1ticamente para canalizar el tr\u00e1fico de clientes que han hecho una b\u00fasqueda de la actividad o el monumento en cuesti\u00f3n, pero a los que no se les habr\u00eda ocurrido necesariamente acudir al sitio de un hotel para buscar esta informaci\u00f3n. Cuando se encuentren all\u00ed, tambi\u00e9n tendr\u00e1n acceso a las tarifas del hotel y, por supuesto, a la herramienta de reserva. Ejemplo de la H\u00f4tellerie de Malet, o la Villa Morelia, hotel en Barcelonnette <\/a><\/p>\n

Este m\u00e9todo ha demostrado su eficacia y permite aprovechar una importante ventaja competitiva, ya que muchos sitios web de hoteles no incluyen este tipo de p\u00e1gina dedicada. Adem\u00e1s, al estar esta p\u00e1gina escrita en varios idiomas, el sitio del hotel se posiciona muy eficazmente en los motores de b\u00fasqueda para las solicitudes procedentes del pa\u00eds o de un navegador que utilice el idioma en cuesti\u00f3n. Usted internacionaliza su hotel de una manera relativamente sencilla y formidablemente eficaz.<\/p>\n

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* SEO natural\u00a0<\/strong> es el conjunto de acciones emprendidas por el webmaster para obtener la mejor clasificaci\u00f3n posible en los motores de b\u00fasqueda. Estas acciones se dividen en dos grandes categor\u00edas: las operaciones sobre el sitio que deseamos desarrollar y las operaciones \"exteriores\", consistentes en \"hacer hablar\" del sitio. Las operaciones en el sitio estar\u00e1n orientadas principalmente a la optimizaci\u00f3n (palabras clave, tiempo de carga, limpieza del c\u00f3digo, redacci\u00f3n de contenidos optimizados...), mientras que las acciones \"externas\" tendr\u00e1n como objetivo construir un v\u00ednculo s\u00f3lido que lleve al sitio web del hotel en la red. Esto se llevar\u00e1 a cabo gracias a colaboraciones con sitios similares (intercambio de enlaces -pagados o no-, inscripci\u00f3n en directorios especializados, redacci\u00f3n de art\u00edculos con enlaces en p\u00e1ginas externas, etc.). <\/em><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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razones para entrar en el hotel<\/div> <\/div>
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Alrededor del cincuenta por ciento de los visitantes entran en los sitios de nuestros clientes gracias al trabajo de SEO realizado. La parte restante busca directamente con el nombre del hotel.<\/p>\n<\/div>\n\n\n\n

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Entender el m\u00e9todo de posicionamiento de hoteles en Google: Diferencia entre anuncios de pago y SEO natural<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"SEO natural para un hotel: un factor decisivo Competencia de las OTA Desde hace unos a\u00f1os, los hoteleros se enfrentan a nuevos actores que han crecido considerablemente en poco...","protected":false},"author":1,"featured_media":2165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"%%title%% %%page%% %%sep%% Hotel Web-Design","_yoast_wpseo_metadesc":"SEO for hotels, google ranking search engine optimization for hotels restaurant and the tourism industry. 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