{"id":13897,"date":"2025-05-23T16:24:01","date_gmt":"2025-05-23T14:24:01","guid":{"rendered":"https:\/\/hotel-webdesign.com\/?p=13897"},"modified":"2025-07-01T12:08:47","modified_gmt":"2025-07-01T10:08:47","slug":"installazione-di-google-tag-manager-google-analytics-4-e-monitoraggio-delle-conversioni","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/it\/installation-de-google-tag-manager-google-analytics-4-et-suivi-des-conversions\/","title":{"rendered":"installazione di google tag manager google analytics 4 e monitoraggio delle conversioni"},"content":{"rendered":"<div id=\"fws_69e55e4d8df76\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top animatedbgvideo zindex-set\"  style=\"padding-top: 40px; padding-bottom: 0px;  z-index: 999;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.09); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(255,255,255,0.01);  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"video-color-overlay row-bg-layer\" data-color=\"\"><\/div>\n\t\t\t\n\t\t\t<div class=\"nectar-video-wrap row-bg-layer\" data-bg-alignment=\"\">\n\t\t\t\t<div class=\"nectar-video-inner\">\n\t\t\t\t<video class=\"nectar-video-bg\" width=\"1800\" height=\"700\" preload=\"auto\" loop autoplay muted playsinline><source src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/05\/bwwired-flat-1328-web-design-1.mp4\"  type=\"video\/mp4\"><\/video>    \t\t<\/div>\n\t\t\t <\/div>\n\n\t\t\t<div class=\"nectar-shape-divider-wrap no-color\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"curve_opacity\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"> <path d=\"M 0 14 s 88.64 3.48 300 36 c 260 40 514 27 703 -10 l 12 28 l 3 36 h -1018 z\"><\/path> <path d=\"M 0 45 s 271 45.13 500 32 c 157 -9 330 -47 515 -63 v 86 h -1015 z\"><\/path> <path d=\"M 0 58 s 188.29 32 508 32 c 290 0 494 -35 494 -35 v 45 h -1002 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(255,255,255,0.01)\" data-bg-opacity=\"0.5\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.5; background-color: rgba(255,255,255,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p class=\"surtitre\">Google Tag Manager e Google Analytics - Tracciamento delle conversioni<\/p>\n<h2 style=\"text-align: left;\">Installazione di Google Analytics e Tag Manager per il monitoraggio delle conversioni<\/h2>\n<h3>Perch\u00e9 il monitoraggio delle conversioni non \u00e8 pi\u00f9 facoltativo<\/h3>\n<p>Ogni euro investito in pubblicit\u00e0 digitale deve <strong>giustificare la sua esistenza<\/strong> Quale campagna ha effettivamente generato una prenotazione, una visita in appartamento o una vendita diretta? Senza un monitoraggio affidabile delle conversioni, state gestendo il vostro budget di marketing alla cieca, e spesso \u00e8 il canale pi\u00f9 rumoroso, non quello pi\u00f9 redditizio, ad avere la meglio.<\/p>\n<p><strong>Monitoraggio preciso = ROI misurabile<\/strong><\/p>\n<ul>\n<li>\n<p><strong>Quanto investire?<\/strong> I tag di conversione rivelano il costo di acquisizione di ogni vendita o lead in tempo reale.<\/p>\n<\/li>\n<li>\n<p><strong>Dove investire?<\/strong> Confrontano Google Ads, Meta Ads, e-mail o OTA in modo oggettivo per concentrare i vostri euro dove hanno un rendimento migliore.<\/p>\n<\/li>\n<li>\n<p><strong>Quando regolarsi?<\/strong> I cruscotti alimentati da dati \"puliti\" segnalano immediatamente le perdite di budget e le opportunit\u00e0 da cogliere.<\/p>\n<\/li>\n<\/ul>\n<blockquote>\n<p>Senza questa misura, rischiate di pagare troppo per i vostri clic, di non investire nei canali veramente redditizi e di compromettere la vostra crescita.<\/p>\n<\/blockquote>\n<h3>Il nostro ruolo: configurare i vostri beacon, rendere affidabili i vostri dati<\/h3>\n<p>Impostiamo i vostri tag di tracciamento (GTM, GA4, pixel pubblicitari, ecc.). <strong>alla fonte<\/strong> Il risultato: avrete una visione chiara dei vostri ricavi e costi, in grado di guidare le vostre decisioni di investimento con la stessa precisione di un cruscotto finanziario. Risultato: avrete una visione chiara dei vostri ricavi e costi, in grado di guidare le vostre decisioni di investimento con la stessa precisione di un cruscotto finanziario.<\/p>\n<p data-is-last-node=\"\" data-is-only-node=\"\">Lasciate a noi l'installazione: saprete che <strong data-is-last-node=\"\">esattamente quanto usare, dove usarlo e perch\u00e9.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1664\" width=\"2944\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60.png\" alt=\"Installazione dei tag di Google, gestione, monitoraggio delle conversioni\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60.png 2944w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-300x170.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-1024x579.png 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-768x434.png 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-1536x868.png 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-2048x1158.png 2048w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/Untitled-design-60-18x10.png 18w\" sizes=\"auto, (max-width: 2944px) 100vw, 2944px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div><div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4.jpg\" alt=\"computer portatile nero e argento\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/ztymiqecyh4-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55e4d91ff8\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-hotel-ads.svg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1664192414030\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10514 size-full alignleft\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"\" width=\"266\" height=\"107\" \/><span style=\"color: #000000;\">Hotel Web Design \u00e8 un partner di Google con il <strong>Hotel Google<\/strong>compresi i nostri clienti <strong>godersi ogni giorno<\/strong>Ricerca su Google: le informazioni sul vostro alloggio, sulla disponibilit\u00e0 e sui prezzi vengono inviate continuamente al motore di ricerca, che visualizza i link di prenotazione gratuiti dalla ricerca su Google direttamente alla vostra pagina di prenotazione. <strong>Questi link gratuiti\u00a0<\/strong>rappresentano circa 15% di prenotazioni aggiuntive senza commissioni per i nostri clienti nel 2022! Leggete il nostro articolo su <a href=\"https:\/\/hotel-webdesign.com\/it\/link-di-prenotazione-alberghiera-gratuita-su-google-come-beneficiarne\/\" target=\"_blank\" rel=\"noopener\">link di prenotazione gratuiti da Google<\/a><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55e4d92ce3\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section\"  style=\"padding-top: 30px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 fullimg wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"853\" width=\"1280\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2018\/11\/ecommerce-2607114_1280.jpg\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2018\/11\/ecommerce-2607114_1280.jpg 1280w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2018\/11\/ecommerce-2607114_1280-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2018\/11\/ecommerce-2607114_1280-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2018\/11\/ecommerce-2607114_1280-1024x682.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"col span_12 section-title text-align-center extra-padding\"><h2>\n<h2>Perch\u00e9 l'accuratezza dei dati determina il vostro fatturato<\/h2>\n<\/h2><\/div><div class=\"clear\"><\/div><div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><strong>60 % di prenotazioni dirette<\/strong> derivano da un percorso multicanale del cliente; senza un monitoraggio affidabile, non si investe in leve redditizie.<\/li>\n<li>Piattaforme come <strong>Superhote<\/strong> o <strong>Amenitiz<\/strong> richiedono impostazioni specifiche per riflettere il valore reale di ogni prenotazione.<\/li>\n<li>Una targhetta smarrita pu\u00f2 costare fino a <strong>25 % di conversioni perse<\/strong> in Google Ads e Meta Ads - e un costo per acquisizione artificialmente gonfiato.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"nectar-button n-sc-button medium accent-color regular-button\"  href=\"\/it\/contatto\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>CONTATTO<\/span><\/a>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesignpromosection\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3630 size-small faviconhwdcalltoactionsection\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-100x100.png 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-140x140.png 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-500x500.png 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-350x350.png 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-270x270.png 270w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-192x192.png 192w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-180x180.png 180w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-32x32.png 32w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png 512w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #acb9ca;\"><strong>Web design per hotel<\/strong><\/span> \u00e8 la web agency <span style=\"color: #acb9ca;\"><strong>100% dedicato all'industria alberghiera<\/strong><\/span>Possiamo aiutarvi in tutti gli aspetti della comunicazione digitale per la vostra struttura ricettiva: <span style=\"color: #acb9ca;\"><strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/prenotazione-del-sito-di-creazione\/\">siti web di prenotazione<\/a><\/strong>, <strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-naturel-hotel-ristorante\/\">referenziazione naturale<\/a><\/strong><\/span> specializzata nel settore alberghiero, <span style=\"color: #acb9ca;\"><strong><span style=\"text-decoration: none;\"><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-google-annunci-hotel-ristorante\/\">Riferimento a Google Ads<\/a> <\/span><\/strong><\/span>e Google Hotel Ads, campagne di social network, carte grafiche e loghi per hotel.<span style=\"color: #993366;\"><br \/>\n<span style=\"color: #acb9ca;\"><strong><a class=\"\" style=\"color: #acb9ca;\" href=\"\/it\/contatto\/\" target=\"_Blank\" rel=\"noopener\">Fissate un appuntamento oggi stesso<\/a> <\/strong><\/span><\/span>per una consulenza gratuita su come ottimizzare la gestione digitale della vostra struttura ricettiva.\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55e4d97108\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top animatedbgvideo zindex-set\"  style=\"padding-top: 50px; padding-bottom: 50px;  z-index: 999;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.09); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(255,255,255,0.01);  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"video-color-overlay row-bg-layer\" data-color=\"\"><\/div>\n\t\t\t\n\t\t\t<div class=\"nectar-video-wrap row-bg-layer\" data-bg-alignment=\"\">\n\t\t\t\t<div class=\"nectar-video-inner\">\n\t\t\t\t<video class=\"nectar-video-bg\" width=\"1800\" height=\"700\" preload=\"auto\" loop autoplay muted playsinline><source src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/05\/bwwired-flat-1328-web-design-1.mp4\"  type=\"video\/mp4\"><\/video>    \t\t<\/div>\n\t\t\t <\/div>\n\n\t\t\t<div class=\"nectar-shape-divider-wrap no-color\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"curve_opacity\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"> <path d=\"M 0 14 s 88.64 3.48 300 36 c 260 40 514 27 703 -10 l 12 28 l 3 36 h -1018 z\"><\/path> <path d=\"M 0 45 s 271 45.13 500 32 c 157 -9 330 -47 515 -63 v 86 h -1015 z\"><\/path> <path d=\"M 0 58 s 188.29 32 508 32 c 290 0 494 -35 494 -35 v 45 h -1002 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col padding-2-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(255,255,255,0.01)\" data-bg-opacity=\"0.5\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.5; background-color: rgba(255,255,255,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p class=\"surtitre\">Creazione Sito Gite Chambre d'H\u00f4te<\/p>\n<h3>Google Tag Manager vs Google Analytics 4: quali sono le differenze e quando \u00e8 opportuno utilizzarli sul proprio sito web?<\/h3>\n<p>Quando si tratta di monitorare le prestazioni di un sito web, vengono spesso citati due strumenti di Google: <strong>Google Tag Manager<\/strong> (GTM) e <strong>Google Analytics 4<\/strong> (GA4). Sebbene siano spesso installati insieme, non svolgono affatto la stessa funzione e capire come si completano a vicenda \u00e8 essenziale per ottimizzare il monitoraggio del sito, soprattutto in un settore competitivo come quello alberghiero.<\/p>\n<p><strong>Google Analytics 4<\/strong> \u00e8 la nuova versione dello strumento di analisi web di Google. Raccoglie dati sul comportamento degli utenti: pagine visitate, durata delle sessioni, clic, conversioni, fonte di traffico, ecc. Si tratta di uno strumento di misurazione che aiuta a <strong>analizzare le prestazioni del vostro sito<\/strong> e prendere decisioni basate su dati reali.<\/p>\n<p><strong>Google Tag Manager<\/strong>\u00e8 un <strong>strumento di gestione dei tag<\/strong> (tag). Non raccoglie dati da solo. Il suo ruolo \u00e8 quello di <strong>facilitare l'integrazione e la gestione degli script di monitoraggio<\/strong> sul vostro sito, senza dover toccare ogni volta il codice sorgente. Con GTM \u00e8 possibile, ad esempio, aggiungere Google Analytics, un pixel di Facebook, un codice di conversione di Google Ads, uno script per chatbot o configurare eventi personalizzati come il clic su un pulsante \"Prenota\" o l'invio di un modulo.<\/p>\n<h3>Quando si deve usare l'uno o l'altro?<\/h3>\n<ul>\n<li>\n<p>Se avete semplicemente bisogno di <strong>misurare le prestazioni complessive del vostro sito<\/strong>\u00e8 possibile installare <strong>Google Analytics 4 direttamente nel codice<\/strong> delle vostre pagine.<\/p>\n<\/li>\n<li>\n<p>D'altra parte, se si desidera installare <strong>modulare, scalabile e centralizzato<\/strong> i vostri tag di marketing (monitoraggio delle conversioni, eventi personalizzati, test A\/B, ecc,) <strong>Si consiglia di utilizzare Google Tag Manager<\/strong>.<\/p>\n<\/li>\n<li>\n<p>Nella maggior parte dei casi, in particolare per i siti di hotel o turismo che hanno bisogno di tracciare le prenotazioni, i clic sui link esterni o le richieste di contatto, l'approccio pi\u00f9 efficace \u00e8 quello di <strong>integrare il GA4 tramite GTM<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<h3>Perch\u00e9 usare le due cose insieme?<\/h3>\n<p>Combinando <strong>Google Tag Manager<\/strong> e <strong>Google Analytics 4<\/strong>con GTM, si ottiene il meglio di entrambi i mondi: una gestione senza soluzione di continuit\u00e0 e senza codice dei tag con GTM e <strong>analisi complete e accurate con GA4<\/strong>. Ci\u00f2 consente di tracciare obiettivi specifici (prenotazione di una vacanza, iscrizione a una newsletter, clic su un pulsante call-to-action) e di ottimizzare la strategia di marketing in base ai risultati ottenuti. Questa configurazione \u00e8 ora <strong>lo standard per qualsiasi sito web professionale che voglia misurare e migliorare le proprie prestazioni<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 20px;\" class=\"divider\"><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"75%\" data-max-width-mobile=\"default\" data-border-radius=\"10px\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"800\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u.jpg\" alt=\"acceso dopo l&#039;iPhone 2018\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u-200x300.jpg 200w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u-683x1024.jpg 683w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u-768x1152.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u-8x12.jpg 8w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div><div class=\"img-with-aniamtion-wrap center\" data-max-width=\"75%\" data-max-width-mobile=\"default\" data-border-radius=\"10px\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco.jpg\" alt=\"integrazione di google tag manager\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0vgg7cqtwco-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55e4d9a17d\"  data-column-margin=\"default\" data-midnight=\"light\" data-top-percent=\"5%\" data-bottom-percent=\"6%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.06); --row-bg-color: #272729;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image using-bg-color\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/10\/communication-marketing-chateau.jpg); background-position: center bottom; background-repeat: no-repeat; background-color: #272729; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(28,28,30,0.93);  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"\" data-style=\"curve_asym_2\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" aria-hidden=\"true\" fill=\"#f6f6f6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 100 100\" preserveaspectratio=\"none\"> <path d=\"M0 100 C 50 0 80 0 100 100 Z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 light left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1721136670167\" >\n\t<h2 style=\"font-weight: regular;\">Beneficiare delle prestazioni di un'agenzia alberghiera specializzata<\/h2>\n<\/div>\n\n\n\n<div class=\"nectar-icon-list\" data-icon-color=\"default\" data-icon-style=\"border\" data-columns=\"3\" data-direction=\"vertical\" data-icon-size=\"small\" data-animate=\"\"><div class=\"nectar-icon-list-item\"><div class=\"list-icon-holder\" data-icon_type=\"icon\"><i class=\"icon-default-style fa fa-line-chart\" data-color=\"default\"><\/i><\/div><div class=\"content\"><h4>Referenziazione<\/h4>Implementiamo strategie personalizzate di ottimizzazione dei motori di ricerca (SEO) per migliorare la visibilit\u00e0 del vostro sito sui motori di ricerca. Ci\u00f2 include l'ottimizzazione per parole chiave pertinenti, la creazione di contenuti di qualit\u00e0 e il miglioramento della struttura del sito per favorirne l'indicizzazione ottimale.<\/div><\/div><div class=\"nectar-icon-list-item\"><div class=\"list-icon-holder\" data-icon_type=\"icon\"><i class=\"icon-default-style fa fa-life-ring\" data-color=\"default\"><\/i><\/div><div class=\"content\"><h4>Tenere d'occhio le cose<\/h4>Lavoriamo costantemente per garantire che i vostri siti web siano fluidi ed efficienti. Manteniamo e aggiorniamo tutti gli elementi del vostro sito. I moduli vengono regolarmente adattati per offrirvi funzionalit\u00e0 in linea con i vostri obiettivi. I nostri robot controllano sistematicamente, a brevi intervalli, che ogni vostra pagina sia online e che non ci siano bug.<\/div><\/div><div class=\"nectar-icon-list-item\"><div class=\"list-icon-holder\" data-icon_type=\"icon\"><i class=\"icon-default-style fa fa-bar-chart\" data-color=\"default\"><\/i><\/div><div class=\"content\"><h4>3.0 strumenti di analisi<\/h4>Il marketing digitale vi d\u00e0 accesso a statistiche precise sulle prestazioni del vostro sito. Che si tratti del tasso di conversione, del tempo trascorso su ogni pagina o della distribuzione geografica dei visitatori, i nostri strumenti di analisi integrati vi permettono di monitorare efficacemente le vostre prestazioni.<\/div><\/div><div class=\"nectar-icon-list-item\"><div class=\"list-icon-holder\" data-icon_type=\"icon\"><i class=\"icon-default-style fa fa-shield\" data-color=\"default\"><\/i><\/div><div class=\"content\"><h4>Sicurezza<\/h4>e implementare solidi protocolli di sicurezza per proteggere le informazioni sensibili da accessi non autorizzati. Ci\u00f2 include l'uso di certificati SSL per proteggere le comunicazioni tra il server e gli utenti. firewall per applicazioni web (WAF) e altre soluzioni di sicurezza avanzate per bloccare i tentativi di intrusione. I nostri sistemi di difesa sono progettati per prevenire tutti gli attacchi pi\u00f9 comuni.<\/div><\/div><div class=\"nectar-icon-list-item\"><div class=\"list-icon-holder\" data-icon_type=\"icon\"><i class=\"icon-default-style fa fa-star-o\" data-color=\"default\"><\/i><\/div><div class=\"content\"><h4>Il vostro sito, le vostre regole<\/h4>Lavoreremo con voi per costruire un sito che rispecchi chi siete. Senza compromessi.<\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>Scoprire il <a href=\"https:\/\/azurloftdesign.com\/\" target=\"_blank\" rel=\"noopener\">Azur Loft Design<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"nectar_image_with_hotspots\" data-stlye=\"color_pulse\" data-hotspot-icon=\"plus_sign\" data-size=\"medium\" data-color=\"accent-color\" data-tooltip-func=\"hover\" data-tooltip_shadow=\"none\" data-animation=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1252\" height=\"1403\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2.jpg 1252w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2-268x300.jpg 268w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2-914x1024.jpg 914w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2-768x861.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/creation-site-villa-cote-azur-2-11x12.jpg 11w\" sizes=\"auto, (max-width: 1252px) 100vw, 1252px\" \/><div class=\"nectar_hotspot_wrap\" style=\"top: 43.350328833649286%; left: 44.75643249494073%;\"><div class=\"nectar_hotspot\"><span><\/span><\/div><div class=\"nttip\" data-tooltip-position=\"top\"><div class=\"inner\">Motore di prenotazione direttamente integrato nel sito, senza commissioni<\/div><\/div><\/div><div class=\"nectar_hotspot_wrap\" style=\"top: 26.73579328215506%; left: 78.47101763515467%;\"><div class=\"nectar_hotspot\"><span><\/span><\/div><div class=\"nttip\" data-tooltip-position=\"top\"><div class=\"inner\">Foto a tutta pagina scelte dal cliente<\/div><\/div><\/div><div class=\"nectar_hotspot_wrap\" style=\"top: 3.52478%; left: 5.4351%;\"><div class=\"nectar_hotspot\"><span><\/span><\/div><div class=\"nttip\" data-tooltip-position=\"top\"><div class=\"inner\">Un menu discreto e reattivo<\/div><\/div><\/div><div class=\"nectar_hotspot_wrap\" style=\"top: 3.874643374959076%; left: 88.58051459959526%;\"><div class=\"nectar_hotspot\"><span><\/span><\/div><div class=\"nttip\" data-tooltip-position=\"top\"><div class=\"inner\">Promemoria della prenotazione agganciato al menu<\/div><\/div><\/div><div class=\"nectar_hotspot_wrap\" style=\"top: 68.43982545450042%; left: 23.820106967331597%;\"><div class=\"nectar_hotspot\"><span><\/span><\/div><div class=\"nttip\" data-tooltip-position=\"top\"><div class=\"inner\">Testo e immagini ottimizzati<\/div><\/div><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55e4d9c85e\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">La nostra soluzione chiavi in mano<\/h2>\n<h2>-<br \/>\nPer installare Google Tag Manager e Google Analkytics sul proprio sito e sul channel manager<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<table>\n<thead>\n<tr>\n<th>Passo<\/th>\n<th>Cosa facciamo per voi<\/th>\n<th>Valore aggiunto<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Audit tecnico<\/strong><\/td>\n<td>Analisi del vostro sito, del channel manager, dei tag esistenti e del consenso RGPD.<\/td>\n<td>Una chiara tabella di marcia da D+3.<\/td>\n<\/tr>\n<tr>\n<td><strong>Distribuzione di server e client GTM<\/strong><\/td>\n<td>Implementazione senza rallentare il sito; compatibilit\u00e0 con il Consent Mode v2.<\/td>\n<td>Tempo di caricamento ottimizzato, conformit\u00e0 alla privacy.<\/td>\n<\/tr>\n<tr>\n<td><strong>Connessione GA4 e conversioni cross-domain<\/strong><\/td>\n<td>Tracciamento completo (sito web \u2194 booking engine) + de-dupe delle OTA.<\/td>\n<td>Assegnazione precisa: ogni euro speso \u00e8 giustificato.<\/td>\n<\/tr>\n<tr>\n<td><strong>Cruscotti fatti in casa<\/strong><\/td>\n<td>Le tabelle di Looker Studio sono personalizzate con i vostri colori: fatturato per fonte, ROAS, durata media del soggiorno, ecc.<\/td>\n<td>Decisioni guidate dai dati in tempo reale.<\/td>\n<\/tr>\n<tr>\n<td><strong>Formazione e assistenza<\/strong><\/td>\n<td>Valutazione mensile delle prestazioni + hotline dedicata.<\/td>\n<td>Tu resta al comando, noi teniamo d'occhio la situazione.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Google Tag Manager e Google Analytics - Tracciamento delle conversioni Installazione del tracciamento delle conversioni di Google Analytics e Tag Manager Perch\u00e9 il tracciamento delle conversioni non \u00e8 pi\u00f9 facoltativo Ogni euro...","protected":false},"author":1,"featured_media":12907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"installation de Google Tag Manager, Google Analytics 4 et le suivi conversions sur Superhote, Amenitiz & co. 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