{"id":14050,"date":"2025-06-16T19:46:14","date_gmt":"2025-06-16T17:46:14","guid":{"rendered":"https:\/\/hotel-webdesign.com\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques"},"modified":"2025-12-16T15:30:56","modified_gmt":"2025-12-16T13:30:56","slug":"i-social-network-per-gli-hotel-strategie-e-buone-pratiche","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/it\/les-reseaux-sociaux-au-service-des-hotels-strategies-et-bonnes-pratiques\/","title":{"rendered":"Social network per gli hotel: strategie e buone pratiche"},"content":{"rendered":"<div id=\"fws_69e55a991181a\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p class=\"surtitre\" style=\"text-align: left;\">Social network per gli hotel: strategie e buone pratiche<\/p>\n<h2 style=\"text-align: left;\">Strategia sociale<\/h2>\n<p>I social network rappresentano una strategia potente per gli hotel. Non solo garantiscono una maggiore visibilit\u00e0 online, ma offrono anche l'opportunit\u00e0 di interagire direttamente con i clienti. \u00c8 quindi essenziale che ogni hotel abbia una strategia ben definita per sfruttare al meglio queste piattaforme. Questa guida illustra le strategie e le best practice per massimizzare l'uso dei social network nel settore alberghiero.<\/p>\n<\/div>\n\n\n\n\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<br><!-- D\u00e9but de widget de lien Calendly -->\n<link href=\"https:\/\/assets.calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\">\n<script src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\" async><\/script>\n<a data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\" class=\"nectar-button n-sc-button medium accent-color regular-button\" href=\"#\" style=\"text-align:center;\"onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact'});return false;\"><span>Pianificare una chiamata per il vostro progetto<\/span><\/a>\n<!-- Fin de widget de lien Calendly -->\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/vfannm5ntuq.jpg\" alt=\"Recensioni di Google\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/vfannm5ntuq.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/vfannm5ntuq-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/vfannm5ntuq-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/vfannm5ntuq-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/vfannm5ntuq-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/vfannm5ntuq-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/vfannm5ntuq-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesignpromosection\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2>Comprendere l'ecosistema sociale per il settore alberghiero<\/h2>\n<h3>Specificit\u00e0 del cliente<\/h3>\n<p>Prima ancora di pubblicare la prima foto, gli albergatori devono identificare il loro target: turisti internazionali, viaggiatori d'affari, famiglie, nomadi digitali? Ogni segmento ha le proprie abitudini sociali. I millennial di lingua inglese scelgono Instagram per trovare esperienze Instagrammabili, mentre i viaggiatori d'affari consultano LinkedIn per verificare la seriet\u00e0 di un indirizzo. Le famiglie, invece, scrutano le recensioni su Facebook per rassicurarsi sulla pulizia o sulla disponibilit\u00e0 di camere comunicanti. La comprensione di queste micro-audience ci permette di calibrare messaggi, immagini, linguaggio e tempi di trasmissione. Gli strumenti di social listening rivelano anche le aspettative implicite: allergie soddisfatte, check-in flessibile, strutture adatte ai bambini, etichette eco-responsabili. Migliore \u00e8 la conoscenza del cliente, pi\u00f9 efficace \u00e8 la strategia social.<\/p>\n<h3>Piattaforme prioritarie<\/h3>\n<p>Instagram rimane il re dell'ispirazione visiva. La sua forza? Il carosello di foto ad alta risoluzione, storie effimere, Reel e guide per la compilazione di itinerari. TikTok, con il suo algoritmo di scoperta virale, spinge gli hotel capaci di raccontare una storia in quindici secondi. Facebook mantiene il suo interesse per le prenotazioni dirette grazie alla call to action e al modulo delle recensioni. Pinterest, anche se a volte sottovalutato, agisce come un motore di ricerca visivo, appuntando liste di nozze e lune di miele. LinkedIn, dal canto suo, briller\u00e0 nel segmento MICE (meeting, incentivi, conferenze, mostre) promuovendo camere modulari e offerte aziendali. Infine, TripAdvisor, Google Business Profile e Booking.com non sono social network in senso stretto, ma operano con le stesse dinamiche conversazionali; ignorare queste piattaforme significherebbe perdere l'essenza del passaparola digitale.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesignpromosection\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3630 size-small faviconhwdcalltoactionsection\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-100x100.png 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-140x140.png 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-500x500.png 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-350x350.png 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-270x270.png 270w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-192x192.png 192w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-180x180.png 180w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-32x32.png 32w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png 512w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #acb9ca;\"><strong>Web design per hotel<\/strong><\/span> \u00e8 la web agency <span style=\"color: #acb9ca;\"><strong>100% dedicato all'industria alberghiera<\/strong><\/span>Possiamo aiutarvi in tutti gli aspetti della comunicazione digitale per la vostra struttura ricettiva: <span style=\"color: #acb9ca;\"><strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/prenotazione-del-sito-di-creazione\/\">siti web di prenotazione<\/a><\/strong>, <strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-naturel-hotel-ristorante\/\">referenziazione naturale<\/a><\/strong><\/span> specializzata nel settore alberghiero, <span style=\"color: #acb9ca;\"><strong><span style=\"text-decoration: none;\"><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-google-annunci-hotel-ristorante\/\">Riferimento a Google Ads<\/a> <\/span><\/strong><\/span>e Google Hotel Ads, campagne di social network, carte grafiche e loghi per hotel.<span style=\"color: #993366;\"><br \/>\n<span style=\"color: #acb9ca;\"><strong><a class=\"\" style=\"color: #acb9ca;\" href=\"\/it\/contatto\/\" target=\"_Blank\" rel=\"noopener\">Fissate un appuntamento oggi stesso<\/a> <\/strong><\/span><\/span>per una consulenza gratuita su come ottimizzare la gestione digitale della vostra struttura ricettiva.\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55a9914b96\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  reverse_columns_column_tablet reverse_columns_column_phone\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Definire obiettivi chiari per gli hotel<\/h2>\n<h3>Consapevolezza del marchio<\/h3>\n<p>Un boutique hotel di nuova apertura cercher\u00e0 innanzitutto di aumentare il proprio profilo. Gli indicatori chiave saranno la crescita dell'audience, la portata organica e la Share of Voice nella destinazione. Concorsi fotografici, micro-influencer locali, campagne teaser \"live ma vie de r\u00e9ceptionniste\" (vivi la mia vita da receptionist): tutto viene utilizzato per far parlare del luogo, generare menzioni e hashtag proprietari. Tuttavia, si fa attenzione a mantenere la coerenza grafica, che diventer\u00e0 la firma del marchio.<\/p>\n<h3>Acquisizione e conversione<\/h3>\n<p>Per una struttura gi\u00e0 famosa, l'attenzione si sposta sulla conversione diretta. Si tratta di tracciare il tasso di passaggio al motore di prenotazione, il costo per acquisizione (CPA) tramite Facebook Ads o Google Performance Max e la percentuale di vendite generate dai codici promozionali distribuiti nelle storie. I pixel di tracciamento e i link UTM consentono di assegnare ogni prenotazione alla campagna giusta, di calibrare i budget e di attivare un retargeting preciso sui cestini abbandonati.<\/p>\n<h3>Fedelt\u00e0<\/h3>\n<p>I social network prolungano l'esperienza anche dopo il check-out. Concorsi riservati agli ex clienti, gruppi privati su Facebook, newsletter abbinate a un canale WhatsApp per comunicare offerte lampo: sono tutte leve per ancorare la relazione nel tempo. I dati del CRM incrociati con le interazioni social producono segmenti di VIP o ambasciatori che possono essere sorpresi con anteprime o upgrade esclusivi. Un cliente fedele costa cinque volte meno di un cliente acquisito, quindi la posta in gioco \u00e8 alta. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/www.manoirdelacroixsaintlouis.fr\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"1600\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/fhnnjk1yj7y.jpg\" alt=\"automazione\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/fhnnjk1yj7y.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/fhnnjk1yj7y-300x225.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/fhnnjk1yj7y-1024x768.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/fhnnjk1yj7y-120x90.jpg 120w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/fhnnjk1yj7y-768x576.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/fhnnjk1yj7y-1536x1152.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/fhnnjk1yj7y-16x12.jpg 16w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55a9916304\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/www.chateaujonquieres.fr\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"800\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme.jpg\" alt=\"blog\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme-200x300.jpg 200w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme-683x1024.jpg 683w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme-768x1152.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/3zvhsfizyme-8x12.jpg 8w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Implementare una strategia di contenuti differenzianti<\/h2>\n<h3>Narrazione visiva<\/h3>\n<p>A prima vista, una stanza sembra un'altra. Ci\u00f2 che fa la differenza \u00e8 la storia che viene raccontata: il pasticcere che prepara una millefoglie nella cucina a vista, il sommelier che trova un vigneto biodinamico o il giardiniere che raccoglie erbe aromatiche all'alba. Ogni foto deve evocare un'emozione, un valore, un vantaggio per il cliente. Le regole di composizione (regola dei terzi, prospettiva) e la coerenza cromatica (preselezione di tre colori dominanti) rafforzano la memoria. Le didascalie, invece, oscillano tra informazioni pratiche e ammiccamenti narrativi: emoji, microstorie e domande aperte sono inserite per incoraggiare i commenti.<\/p>\n<h3>Brevi video e streaming live<\/h3>\n<p>Il formato Reels o TikTok si rivolge al pubblico mobile-first. Bastano trenta secondi per far rivivere la preparazione di un cocktail d'autore, il momento del making-of in una suite presidenziale o un timelapse del tramonto sul tetto. Le trasmissioni in diretta umanizzano il marchio: una visita guidata in diretta con il direttore, una sessione di domande e risposte con il direttore della spa, un concerto acustico nella lounge. Le interazioni in tempo reale (domande, sondaggi) aumentano l'algoritmo e rafforzano la fiducia.<\/p>\n<h3>Contenuti generati dagli utenti (UGC)<\/h3>\n<p>Un selfie scattato in piscina, una storia boomerang dal servizio in camera: questi contenuti autentici hanno pi\u00f9 peso di qualsiasi pubblicit\u00e0. L'hotel pu\u00f2 incoraggiare l'UGC attraverso un concorso di hashtag, firme sui tag mirror di @HotelX o uno sconto di 10 % al bar in cambio di una condivisione geolocalizzata. Assicuratevi di chiedere il permesso prima di ripubblicare, di accreditare l'autore e di rispettare la linea grafica: un filtro o una cornice leggera armonizza il flusso e crea coerenza visiva.<\/p>\n<h3>Calendario editoriale<\/h3>\n<p>Pubblicare quando si ha tempo porta inevitabilmente a dei vuoti d'aria. Un calendario mensile elenca le feste locali, gli eventi internazionali (Giornata mondiale del benessere, Halloween, Black Friday) e i momenti chiave per l'hotel (riapertura del rooftop, lancio di un brunch). Ogni blocco contiene il formato, il testo, il visual, il canale, la persona responsabile e l'obiettivo KPI. Strumenti SaaS come Trello, Asana e Notion facilitano la collaborazione tra marketing, F&amp;B e reception.<\/p>\n<h3>Tono e linea editoriale<\/h3>\n<p>Il DNA di un palazzo storico \u00e8 radicalmente diverso da quello di un ostello per surfisti. Il campo lessicale, le emoji, i gradi di familiarit\u00e0 (vous vs tu) devono essere allineati alla promessa del marchio. Una carta editoriale formalizza queste scelte: un elenco di parole vietate (ad esempio, economico per un ristorante a cinque stelle) e di quelle da privilegiare (artigiano, su misura), una guida per reagire ai commenti (tempi di risposta, postura). Questa coerenza raddoppia il tasso di riconoscimento spontaneo. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55a9917798\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  reverse_columns_column_tablet reverse_columns_column_phone\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Ottimizzazione dei profili per la conversione<\/h2>\n<h3>Bio e call-to-action<\/h3>\n<p>La biografia viene spesso letta in pochi secondi, quindi deve includere una chiara proposta di valore (vista panoramica sul Mediterraneo), un link unico tracciato (Linktree, Later, Campsite) e un emoji geografico per la posizione. I pulsanti di contatto (Prenota, Chiama, Email) devono funzionare su mobile e la lingua deve adattarsi alla maggior parte del pubblico. Su Facebook, un modello Hotels &amp; Travel sblocca la scheda Offerte e recensioni.<\/p>\n<h3>Negozi e prenotazioni integrati<\/h3>\n<p>Instagram Shopping o il modulo Prenota ora tramite i partner (TravelClick, TheFork, OpenTable) riducono l'attrito. Un utente web pu\u00f2 passare dalla scoperta alla prenotazione in tre clic, senza lasciare l'applicazione. Le camere vengono inserite nello stesso modo dei prodotti, con l'aggiunta di immagini, descrizione, prezzo e disponibilit\u00e0. Questo percorso breve migliora il tasso di conversione del 10-30 %, secondo gli studi interni dei CRS (Central Reservation Systems). <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/www.manoirdelacroixsaintlouis.fr\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/lnid7jawfq.jpg\" alt=\"prenotazione del tunnel\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/lnid7jawfq.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/lnid7jawfq-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/lnid7jawfq-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/lnid7jawfq-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/lnid7jawfq-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/lnid7jawfq-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/lnid7jawfq-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55a9918aee\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap center custom-size\" data-max-width=\"75%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1024\" width=\"683\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0qvtyp0gh3a-683x1024.jpg\" alt=\"persona che scrive su MacBook Pro su un tavolo di legno marrone durante la foto diurna\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0qvtyp0gh3a-683x1024.jpg 683w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0qvtyp0gh3a-200x300.jpg 200w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0qvtyp0gh3a-768x1152.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0qvtyp0gh3a-8x12.jpg 8w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/0qvtyp0gh3a.jpg 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Sfruttare le funzionalit\u00e0 pubblicitarie<\/h2>\n<h3>Geo-targeting<\/h3>\n<p>Un hotel urbano attira i viaggiatori che si trovano gi\u00e0 in citt\u00e0: per questo motivo creiamo campagne Facebook Ads che raggiungono cinque chilometri intorno all'indirizzo, trasmesse su Instagram Stories nelle ore non di punta. Offriamo uno sconto dell'ultimo minuto o un pass giornaliero per trasformare gli abitanti del luogo in clienti improvvisati. I gemelli digitali (Lookalike) basati sull'elenco del CRM consentono di estendere la portata mantenendo la pertinenza.<\/p>\n<h3>Retargeting<\/h3>\n<p>Utilizzando i pixel e l'SDK di Facebook, re-targettizziamo i visitatori del sito che hanno consultato la pagina della junior suite senza prenotare. Viene mostrato loro un video immersivo della stessa suite con un'offerta esclusiva se la prenotazione viene confermata entro 48 ore. Su Google, l'audience intent-to-travel combinata con i segnali di ricerca degli hotel (voli + hotel) aumenta il tasso di click-through di 40 %. L'obiettivo \u00e8 richiamare il marchio nel momento chiave del processo decisionale.<\/p>\n<h3>Lavorare con gli influencer<\/h3>\n<p>Lungi dall'essere un semplice soggiorno gratuito in cambio di un post, una collaborazione strutturata prevede un brief creativo, un contratto, KPI (impressioni, clic, prenotazioni) e diritti di utilizzo dei contenuti. I nano-influencer (1.000-10.000 iscritti) spesso generano in proporzione pi\u00f9 engagement delle macro-star, a fronte di un budget per i contenuti. Il monitoraggio attraverso un codice promozionale unico o un link di affiliazione misura l'impatto reale. Gli hotel dovrebbero pensare anche alle conseguenze: riutilizzo dei contenuti visivi nel proprio feed, evidenziazione delle storie di Guest Takeovers. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55a9919f1e\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  reverse_columns_column_tablet reverse_columns_column_phone\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Gestione in tempo reale della reputazione elettronica dei vostri hotel<\/h2>\n<h3>Moderazione proattiva<\/h3>\n<p>&nbsp;<\/p>\n<p>Rispondere a una recensione negativa entro 24 ore pu\u00f2 ridurre il turn-over del 15 %. Una dashboard come Hootsuite, Sprout Social o Agorapulse aggrega tutti i messaggi in arrivo. Creiamo dei modelli di risposta per le richieste ricorrenti, ma personalizziamo il nome e il problema: Ciao Laura, grazie per il tuo feedback sulla colazione. Trasmetteremo il tuo commento al pasticcere... Questa attenzione visibile rassicura non solo la persona interessata, ma anche tutti i lettori silenziosi.<\/p>\n<h3><\/h3>\n<h3>Gestione delle crisi<\/h3>\n<p>Interruzione dell'acqua calda, errore di fatturazione, incendio in cucina: queste situazioni virali richiedono una strategia prestabilita. Identificate un portavoce ufficiale, scrivete una dichiarazione chiara, pubblicatela su tutte le piattaforme e rispondete pubblicamente ai commenti chiave prima di continuare la discussione in privato. L'omissione o la cancellazione di un commento infiammatorio senza giustificazione amplifica l'effetto Streisand. Al contrario, la trasparenza e una cronologia dettagliata ripristinano la fiducia. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"75%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"2000\" width=\"1333\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/09\/chateaudelarnagol.webp\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/09\/chateaudelarnagol.webp 1333w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/09\/chateaudelarnagol-200x300.webp 200w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/09\/chateaudelarnagol-682x1024.webp 682w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/09\/chateaudelarnagol-768x1152.webp 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/09\/chateaudelarnagol-1024x1536.webp 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/09\/chateaudelarnagol-8x12.webp 8w\" sizes=\"auto, (max-width: 1333px) 100vw, 1333px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55a991b993\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/www.chateaujonquieres.fr\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ome_fjznhgu.jpg\" alt=\"Tecniche di ottimizzazione dei motori di ricerca\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ome_fjznhgu.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ome_fjznhgu-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ome_fjznhgu-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ome_fjznhgu-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ome_fjznhgu-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ome_fjznhgu-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ome_fjznhgu-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Misurare le prestazioni<\/h2>\n<h3>KPI essenziali<\/h3>\n<p>Reach, impressioni, clic, tasso di coinvolgimento, quota di vendite dirette, costo per lead, social Net Promoter Score, sentiment analysis: sono tutti indicatori che possono essere incrociati. Il cruscotto \u00e8 suddiviso in tre zone: Top of tunnel (consapevolezza), Middle (considerazione) e Bottom (conversione). Vengono fissati obiettivi SMART: +20 iscritti qualificati % in sei mesi, -10\u20ac di CPA medio su Facebook Ads per trimestre, +2 punti di soddisfazione del servizio su Messenger.<\/p>\n<h3>Strumenti e reportistica<\/h3>\n<p>Google Analytics 4, Meta Business Suite, TikTok Analytics, Pinterest Trends, Power BI: il panorama \u00e8 diventato pi\u00f9 complesso. Gli hotel multi-stabilimento stanno adottando piattaforme aggregatrici (Quintly, DashThis, Supermetrics) per consolidare i dati e produrre report comparabili. Un codice colore (verde: obiettivo raggiunto, arancione: da monitorare, rosso: allarme) permette ai team non digitali di vedere a colpo d'occhio lo stato di salute dei social. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55a991ccd7\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  reverse_columns_column_tablet reverse_columns_column_phone\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Buone pratiche operative<\/h2>\n<h3>Lavoro di squadra<\/h3>\n<p>Il community manager non pu\u00f2 fare tutto. Stiamo istituzionalizzando un comitato sociale che coinvolge la reception, l'housekeeping, il F&amp;B e la spa. Ogni reparto propone idee per i contenuti, condivide aneddoti e individua clienti soddisfatti disposti a testimoniare. Un disco condiviso raccoglie le foto in cartelle tematiche. Questo approccio dal basso garantisce autenticit\u00e0, diversit\u00e0 e reattivit\u00e0.<\/p>\n<h3>Automazione e intelligenza artificiale<\/h3>\n<p>I chatbot di Messenger e WhatsApp risolvono 60 domande ripetitive %: orari del check-in, tariffe del parcheggio, disponibilit\u00e0 di una culla. Gli strumenti di intelligenza artificiale generativa scrivono variazioni di post o risposte multilingue, sotto la supervisione umana. Per quanto riguarda la pubblicit\u00e0, l'apprendimento automatico di Facebook Advantage+ o di Google Ads ottimizza l'allocazione del budget in tempo reale. Ma attenzione: l'IA \u00e8 uno strumento per gli esseri umani, non li sostituisce. La revisione umana garantisce tono, accuratezza e sensibilit\u00e0 culturale. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/www.manoirdelacroixsaintlouis.fr\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/uhvrvdr7pg.jpg\" alt=\"reti sociali alberghiere\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/uhvrvdr7pg.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/uhvrvdr7pg-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/uhvrvdr7pg-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/uhvrvdr7pg-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/uhvrvdr7pg-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/uhvrvdr7pg-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/uhvrvdr7pg-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55a991e223\"  data-column-margin=\"default\" data-midnight=\"light\" data-top-percent=\"5%\" data-bottom-percent=\"6%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.06); --row-bg-color: #272729;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image using-bg-color\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/10\/communication-marketing-chateau.jpg); background-position: center bottom; background-repeat: no-repeat; background-color: #272729; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(28,28,30,0.93);  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"\" data-style=\"curve_asym_2\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" aria-hidden=\"true\" fill=\"#f6f6f6\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 100 100\" preserveaspectratio=\"none\"> <path d=\"M0 100 C 50 0 80 0 100 100 Z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 light left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1751374830851\" >\n\t<h2>Casi di studio ispiratori (hotel e resort)<\/h2>\n<h3>Hotel boutique urbano<\/h3>\n<p><a href=\"https:\/\/www.hotel-belle-epoque.com\/\">L'hotel Belle-\u00c9poque di Lione<\/a>L'hotel, con 34 camere arredate in stile art d\u00e9co, punta su Instagram, con un feed a mosaico color seppia, storie quotidiane di backstage e micro-influencer di Lione invitati al brunch. Risultato: +45 % di occupazione in bassa stagione e 70 % di prenotazioni dirette tramite il link nella bio. Il costo medio di acquisizione \u00e8 sceso a 8 euro, rispetto ai 23 euro delle OTA.<\/p>\n<h3>Stazione balneare<\/h3>\n<p><a href=\"https:\/\/lagunaparkresort.com\/fr\/\">Resort Laguna Azul a Tenerife<\/a> sta lanciando un piano TikTok. Contenuti principali: sfide di ballo con il team di animazione, Eco-Tips sulla riduzione della plastica, performance live di DJ Sunset. La partnership con tre designer spagnoli garantisce 12 milioni di visualizzazioni in quattro settimane, picco di ricerca su Google Laguna Azul +300 %. Le prenotazioni per le suite familiari aumentano del 28 % durante l'estate.<\/p>\n<h3>Canale internazionale<\/h3>\n<p>GlobeTouch Hotels, 120 alberghi, sta centralizzando la propria strategia in un centro di comando per i social media con sede a Barcellona. Ogni hotel riceve un kit di contenuti (modelli Canva, banca di immagini, linee guida), ma mantiene la possibilit\u00e0 di creare a livello locale. Un software di intelligenza artificiale analizza i sentimenti e le ragioni del soggiorno per adattare le offerte di marketing. Il programma di fidelizzazione su Facebook Groups sta generando un aumento di 18 % nei riacquisti da una destinazione all'altra.Volete saperne di pi\u00f9? Consultate anche il loro articolo <em>Come incrementare le vendite dirette con Google<\/em> (link interno) : <a class=\"cursor-pointer\" href=\"https:\/\/hotel-webdesign.com\/it\/blog\/google-books-direct\/\" target=\"_new\" rel=\"noopener\">https:\/\/hotel-webdesign.com\/blog\/google-books-direct<\/a><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"900\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ocsaxvgcehm.jpg\" alt=\"bar e caff\u00e8\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ocsaxvgcehm.jpg 900w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ocsaxvgcehm-225x300.jpg 225w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ocsaxvgcehm-768x1024.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ocsaxvgcehm-9x12.jpg 9w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55a991fdf1\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-hotel-ads.svg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1751374842796\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10514 size-full alignleft\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"\" width=\"266\" height=\"107\" \/><span style=\"color: #000000;\">Hotel Web Design \u00e8 un partner di Google con il <strong>Hotel Google <\/strong>compresi i nostri clienti <strong>godersi ogni giorno<\/strong>: le informazioni sul vostro alloggio, sulla disponibilit\u00e0 e sui prezzi vengono inviate continuamente al motore di ricerca, che visualizza <strong>link di prenotazione<\/strong> gratuitamente dalla ricerca di Google, direttamente alla vostra pagina di prenotazione. <strong>Questi link gratuiti\u00a0<\/strong>rappresentano circa 15% di prenotazioni aggiuntive senza commissioni per i nostri clienti nel 2022! Leggete il nostro articolo su <a href=\"https:\/\/hotel-webdesign.com\/it\/link-di-prenotazione-alberghiera-gratuita-su-google-come-beneficiarne\/\" target=\"_blank\" rel=\"noopener\">link di prenotazione gratuiti da Google<\/a><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55a992094f\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1751373487288\" >\n\t<h2>Tendenze emergenti<\/h2>\n<h3>Commercio sociale<\/h3>\n<p>I pulsanti di prenotazione integrati direttamente in Reels e stories trasformano le reti in GDS (Global Distribution Systems) in miniatura. Meta sta testando prenotazioni alberghiere senza reindirizzamento, con pagamento nativo e sincronizzazione del calendario. I primi utilizzatori stanno registrando ricavi aggiuntivi da 3 a 5 % da scroll &amp; book.<\/p>\n<h3>Metaver e realt\u00e0 virtuale<\/h3>\n<p>Alcuni gruppi alberghieri stanno ricreando le loro lobby in Horizon Worlds o The Sandbox. I clienti esplorano la suite dell'attico in VR, prenotano una spa virtuale che si trasforma in un voucher reale. Questa immersione riduce i dubbi e sfrutta un mercato stimato in 800 M$ entro il 2025. Tuttavia, i team di marketing devono pianificare rendering 3D fedeli per evitare dissonanze tra l'esperienza virtuale e quella fisica.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55a99215af\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">Richiedi un preventivo<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li><strong>Siete pronti a incrementare le vostre prenotazioni dirette?<\/strong> Richiedete il vostro audit gratuito sul sito <a class=\"\" href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-google-annunci-hotel-ristorante\/\" target=\"_new\" rel=\"noopener\">Annunci Google per gli hotel<\/a>.<\/li>\n<li><strong>Avete bisogno di un motore di prenotazione sincronizzato?<\/strong> Prova la demo qui: <a class=\"\" href=\"https:\/\/hotel-webdesign.com\/it\/motore-di-prenotazione-channel-manager-camera-dalbergo\/\" target=\"_new\" rel=\"noopener\">responsabile motori e canali<\/a>.<\/li>\n<li><strong>Volete saperne di pi\u00f9 sulla SEO?<\/strong> Leggi il nostro articolo su <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\">strategia di contenuti per hotel<\/a>.<\/li>\n<\/ul>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55a992264f\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1751373622662\" >\n\t<h2>Conclusione<\/h2>\n<p>I social network non sono pi\u00f9 un semplice canale di visibilit\u00e0, ma strutturano l'intero percorso del cliente: ispirazione, ricerca, prenotazione, esperienza in loco e ricordi condivisi. Per gli hotel, la sfida consiste nel combinare creativit\u00e0, tecnologia e ospitalit\u00e0. Una strategia solida si basa sulla comprensione dettagliata del pubblico di riferimento, sulla produzione di contenuti emozionali e utili, sull'ottimizzazione costante dei percorsi di conversione e sulla misurazione rigorosa delle prestazioni. Integrando le migliori pratiche e l'innovazione, ogni struttura - dagli accoglienti B&amp;B ai resort a cinque stelle - pu\u00f2 trasformare le proprie comunit\u00e0 digitali in vere e proprie leve di crescita, fedelt\u00e0 e reputazione.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55a992317b\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">Sito web di prenotazione<\/h2>\n<h2>-<br \/>\nPrenotazione diretta del vostro alloggio<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Sito di prenotazione\/conversione su misura consegnato chiavi in mano, con formazione sull'interfaccia di amministrazione alla consegna<\/li>\n<li>Logo e carta grafica adattati. Possibilit\u00e0 di utilizzare i vostri elementi esistenti<\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-naturel-hotel-ristorante\/\">Referenze specifiche per le case vacanza<\/a><\/li>\n<li>Integrazione di <a href=\"https:\/\/hotel-webdesign.com\/it\/motore-di-prenotazione-channel-manager-camera-dalbergo\/\">modulo prenotazioni\u00a0<\/a>interno<\/li>\n<li>o l'integrazione di un motore di prenotazione esterno (<a href=\"https:\/\/hotel-webdesign.com\/it\/integrazione-del-widget-reservit\/\">Riservato<\/a>, <a href=\"https:\/\/hotel-webdesign.com\/it\/prenotazione-del-motore-di-integrazione-d-edge\/\">D-EDGE<\/a>, <a href=\"https:\/\/hotel-webdesign.com\/it\/mister-booking-integrazione-widget-prenotazione\/\">Misterbooking<\/a>Roomcloud, ecc.)<\/li>\n<li>Integrazione di elementi HTML specifici (portali di recensioni, recensioni dei clienti, meteo, stampa, pop-up, chat diretta, ecc.)<\/li>\n<li>Sicurezza SSL \/ HTTPS<\/li>\n<li>Sito web e motore di prenotazione multilingue<\/li>\n<li>Interfaccia utente semplice e intuitiva<\/li>\n<li>Hosting e nome di dominio ad alta disponibilit\u00e0<\/li>\n<li>Consegna solitamente entro 30 giorni<\/li>\n<\/ul>\n<a class=\"nectar-button n-sc-button medium accent-color regular-button\"  href=\"\/it\/contatto\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>RICHIEDI UN PREVENTIVO<\/span><\/a> <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e55a9924265\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">Sito web di prenotazione<\/h2>\n<h2>-<br \/>\nPrenotazione diretta del vostro alloggio<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Sito di prenotazione\/conversione su misura consegnato chiavi in mano, con formazione sull'interfaccia di amministrazione alla consegna<\/li>\n<li>Logo e carta grafica adattati. Possibilit\u00e0 di utilizzare i vostri elementi esistenti<\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-naturel-hotel-ristorante\/\">Referenze specifiche per le case vacanza<\/a><\/li>\n<li>Integrazione di <a href=\"https:\/\/hotel-webdesign.com\/it\/motore-di-prenotazione-channel-manager-camera-dalbergo\/\">modulo prenotazioni\u00a0<\/a>interno<\/li>\n<li>o l'integrazione di un motore di prenotazione esterno (<a href=\"https:\/\/hotel-webdesign.com\/it\/integrazione-del-widget-reservit\/\">Riservato<\/a>, <a href=\"https:\/\/hotel-webdesign.com\/it\/prenotazione-del-motore-di-integrazione-d-edge\/\">D-EDGE<\/a>, <a href=\"https:\/\/hotel-webdesign.com\/it\/mister-booking-integrazione-widget-prenotazione\/\">Misterbooking<\/a>Roomcloud, ecc.)<\/li>\n<li>Integrazione di elementi HTML specifici (portali di recensioni, recensioni dei clienti, meteo, stampa, pop-up, chat diretta, ecc.)<\/li>\n<li>Sicurezza SSL \/ HTTPS<\/li>\n<li>Sito web e motore di prenotazione multilingue<\/li>\n<li>Interfaccia utente semplice e intuitiva<\/li>\n<li>Hosting e nome di dominio ad alta disponibilit\u00e0<\/li>\n<li>Consegna solitamente entro 30 giorni<\/li>\n<\/ul>\n<a class=\"nectar-button n-sc-button medium accent-color regular-button\"  href=\"\/it\/contatto\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>RICHIEDI UN PREVENTIVO<\/span><\/a> <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"I social network per gli hotel - strategie e buone pratiche Strategia sociale I social network rappresentano una strategia potente per gli hotel. Non solo permettono di...","protected":false},"author":1,"featured_media":14304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"h\u00f4tels","_yoast_wpseo_title":"Les r\u00e9seaux sociaux au service des h\u00f4tels strat\u00e9gies","_yoast_wpseo_metadesc":"D\u00e9couvrez comment les h\u00f4tels peuvent tirer parti des r\u00e9seaux sociaux pour am\u00e9liorer leur strat\u00e9gies marketing.","_yoast_wpseo_opengraph-title":"Les r\u00e9seaux sociaux au service des h\u00f4tels strat\u00e9gies et bonnes pratiques","_yoast_wpseo_opengraph-image":"","_nectar_header_bg":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/vfannm5ntuq.jpg","_nectar_header_bg_height":400,"_hwd_blog_posteur":"","footnotes":"","_yoast_wpseo_twitter-title":"Les r\u00e9seaux sociaux au service des h\u00f4tels strat\u00e9gies et bonnes pratiques","_yoast_wpseo_twitter-image":""},"categories":[1577,1576],"tags":[],"class_list":{"0":"post-14050","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gestion-hoteliere-et-marketing-digital","8":"category-hotellerie-digitale"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les r\u00e9seaux sociaux au service des h\u00f4tels strat\u00e9gies<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les h\u00f4tels peuvent tirer parti des r\u00e9seaux sociaux pour am\u00e9liorer leur strat\u00e9gies marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotel-webdesign.com\/it\/i-social-network-per-gli-hotel-strategie-e-buone-pratiche\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta 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