{"id":14287,"date":"2025-06-24T10:06:43","date_gmt":"2025-06-24T08:06:43","guid":{"rendered":"https:\/\/hotel-webdesign.com\/?p=14287"},"modified":"2025-12-16T14:56:54","modified_gmt":"2025-12-16T12:56:54","slug":"generare-prenotazioni-dirette","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/it\/generare-prenotazioni-dirette\/","title":{"rendered":"Generare prenotazioni dirette e ridurre la quota delle OTA"},"content":{"rendered":"<div id=\"fws_69d43aa50cb24\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p class=\"surtitre\" style=\"text-align: left;\">Generare prenotazioni dirette e ridurre la quota delle OTA<\/p>\n<h3>Perch\u00e9 generare prenotazioni dirette \u00e8 diventato fondamentale<\/h3>\n<p>Cinque minuti: questo \u00e8 il tempo medio che un viaggiatore trascorre su un sito di comparazione prima di cliccare sul primo prezzo allettante. Di fronte a questa corsa al ribasso, molti hotel si trovano intrappolati da commissioni elevate, clienti volatili e un rapporto commerciale che non riescono pi\u00f9 a controllare. <strong>Generare prenotazioni dirette<\/strong> diventa l'obiettivo numero 1: pi\u00f9 margine, pi\u00f9 dati sui clienti, pi\u00f9 libert\u00e0 sui prezzi e sull'immagine del marchio.<\/p>\n<p>Tuttavia, passare da un modello incentrato sulla piattaforma a uno equilibrato pu\u00f2 sembrare complesso. Quali contenuti pubblicare? Quali funzioni installare? Come rassicurare i visitatori abituati ai grandi siti di comparazione? Questa guida fornisce risposte passo dopo passo, con consigli semplici, esempi pratici e link per ulteriori letture.<\/p>\n<\/div>\n\n\n\n\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<br><!-- D\u00e9but de widget de lien Calendly -->\n<link href=\"https:\/\/assets.calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\">\n<script src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\" async><\/script>\n<a data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\" class=\"nectar-button n-sc-button medium accent-color regular-button\" href=\"#\" style=\"text-align:center;\"onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact'});return false;\"><span>Pianificare una chiamata per il vostro progetto<\/span><\/a>\n<!-- Fin de widget de lien Calendly -->\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ieiy61zhhs8.jpg\" alt=\"Generare prenotazioni dirette\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ieiy61zhhs8.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ieiy61zhhs8-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ieiy61zhhs8-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ieiy61zhhs8-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ieiy61zhhs8-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ieiy61zhhs8-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ieiy61zhhs8-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesignpromosection\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2>Capire il vero costo della dipendenza dagli intermediari<\/h2>\n<p>Anche quando la commissione sembra \"ragionevole\", il totale alla fine dell'anno pu\u00f2 superare la bolletta elettrica dell'hotel. In media, una piattaforma addebita tra i 15 % e i 25 % per prenotazione. A 90 euro a camera, si tratta di 22,50 euro per ogni notte venduta.<\/p>\n<p>Ma il costo non si ferma qui:<\/p>\n<ul>\n<li><strong>Perdita di relazioni con i clienti<\/strong> - Nessun indirizzo e-mail diretto, nessun dialogo prima dell'arrivo.<\/li>\n<li><strong>Guerra dei prezzi<\/strong> - Un semplice taglio di prezzo da parte di un concorrente a volte vi costringe a ridurre il vostro prezzo.<\/li>\n<li><strong>Dipendenza algoritmica<\/strong> - Condizioni mutevoli, nuove regole: l'hotel deve far fronte alla situazione senza poterla anticipare.<\/li>\n<\/ul>\n<p><strong>Generare prenotazioni dirette<\/strong> \u00e8 quindi quello di riparare tre punti: margine, fedelt\u00e0 e libert\u00e0 di prezzo.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesignpromosection\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3630 size-small faviconhwdcalltoactionsection\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-100x100.png 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-140x140.png 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-500x500.png 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-350x350.png 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-270x270.png 270w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-192x192.png 192w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-180x180.png 180w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-32x32.png 32w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png 512w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #acb9ca;\"><strong>Web design per hotel<\/strong><\/span> \u00e8 la web agency <span style=\"color: #acb9ca;\"><strong>100% dedicato all'industria alberghiera<\/strong><\/span>Possiamo aiutarvi in tutti gli aspetti della comunicazione digitale per la vostra struttura ricettiva: <span style=\"color: #acb9ca;\"><strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/prenotazione-del-sito-di-creazione\/\">siti web di prenotazione<\/a><\/strong>, <strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-naturel-hotel-ristorante\/\">referenziazione naturale<\/a><\/strong><\/span> specializzata nel settore alberghiero, <span style=\"color: #acb9ca;\"><strong><span style=\"text-decoration: none;\"><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-google-annunci-hotel-ristorante\/\">Riferimento a Google Ads<\/a> <\/span><\/strong><\/span>e Google Hotel Ads, campagne di social network, carte grafiche e loghi per hotel.<span style=\"color: #993366;\"><br \/>\n<span style=\"color: #acb9ca;\"><strong><a class=\"\" style=\"color: #acb9ca;\" href=\"\/it\/contatto\/\" target=\"_Blank\" rel=\"noopener\">Fissate un appuntamento oggi stesso<\/a> <\/strong><\/span><\/span>per una consulenza gratuita su come ottimizzare la gestione digitale della vostra struttura ricettiva.\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43aa50dfa3\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  reverse_columns_column_tablet reverse_columns_column_phone\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<h2>I pilastri per attirare pi\u00f9 vendite dirette<\/h2>\n<h3>Un sito che fornisce rassicurazioni in meno di dieci secondi<\/h3>\n<p>Gli utenti di Internet decidono molto rapidamente se vogliono rimanere:<\/p>\n<ul>\n<li><strong>Velocit\u00e0<\/strong> pagina visibile in massimo due secondi.<\/li>\n<li><strong>Design chiaro<\/strong> foto luminose, testo leggibile, pulsanti ben visibili.<\/li>\n<li><strong>Percorso semplice<\/strong> Sappiamo chi siete, dove siete e come prenotare.<\/li>\n<\/ul>\n<p><a class=\"\" href=\"https:\/\/hotel-webdesign.com\/it\/\" target=\"_new\" rel=\"noopener\">Web design per hotel<\/a> costruisce siti veloci, puliti e progettati per la conversione. Esplorate il loro <strong>esempio di progetto di un sito alberghiero<\/strong> per vedere come un'immagine coinvolgente e un pulsante \"Prenota\" accessibile dalla schermata iniziale possano trasformare la curiosit\u00e0 in azione.<\/p>\n<h3>Un motore di prenotazione integrato e fluido<\/h3>\n<p>Il miglior sito \u00e8 inutile se l'utente deve inviare una e-mail per conoscere il prezzo. Il motore deve :<\/p>\n<ul>\n<li>Visualizzazione di tariffe e disponibilit\u00e0 in tempo reale.<\/li>\n<li>Essere facili da usare sia da mobile che da computer.<\/li>\n<li>Offrire opzioni (colazione, parcheggio) senza sovraccaricare lo schermo.<\/li>\n<\/ul>\n<p>Le <strong>motore di prenotazione e channel manager<\/strong> d'Hotel Web Design combina questi criteri ed elimina i doppioni grazie alla sincronizzazione automatica: <a class=\"\" href=\"https:\/\/hotel-webdesign.com\/it\/motore-di-prenotazione-channel-manager-camera-dalbergo\/\" target=\"_new\" rel=\"noopener\">https:\/\/hotel-webdesign.com\/moteur-reservation-channel-manager-hotel-chambre-hote<\/a>.<\/p>\n<\/div>\n<\/div>\n<div class=\"_tableContainer_16hzy_1\"><\/div>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap  custom-size\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/www.manoirdelacroixsaintlouis.fr\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1024\" width=\"678\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ck0i9dnjtj0-678x1024.jpg\" alt=\"SEO locale\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ck0i9dnjtj0-678x1024.jpg 678w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ck0i9dnjtj0-199x300.jpg 199w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ck0i9dnjtj0-768x1159.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ck0i9dnjtj0-8x12.jpg 8w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ck0i9dnjtj0.jpg 795w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43aa50e7fb\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/www.chateaujonquieres.fr\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1008\" width=\"1600\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/yfbyvpeghfq.jpg\" alt=\"Invio di e-mail\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/yfbyvpeghfq.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/yfbyvpeghfq-300x189.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/yfbyvpeghfq-1024x645.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/yfbyvpeghfq-768x484.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/yfbyvpeghfq-1536x968.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/yfbyvpeghfq-18x12.jpg 18w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h3>Una chiara promessa di valore<\/h3>\n<p>I viaggiatori vogliono capire in due frasi cosa rende unico il vostro alloggio.<\/p>\n<ul>\n<li>Vista panoramica?<\/li>\n<li>Colazione fatta in casa?<\/li>\n<li>Spa aperta fino a tardi?<\/li>\n<\/ul>\n<p>Ripetete il vostro asset principale sulla home page, sulle pagine delle camere e persino nella conferma della prenotazione.<\/p>\n<div class=\"_tableContainer_16hzy_1\"><\/div>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43aa50f099\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  reverse_columns_column_tablet reverse_columns_column_phone\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/09\/P1000135-1.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Le migliori pratiche <span id=\"current-year\"><\/span> cosa funziona davvero<\/h2>\n<h3>Narrazione locale<\/h3>\n<p>Un testo sulla migliore panetteria della zona o sulla passeggiata segreta lungo il fiume creer\u00e0 pi\u00f9 interesse di un semplice elenco di attrezzature. Pubblicate un post sul blog ogni mese. Due idee:<\/p>\n<ul>\n<li>\"48 ore per scoprire il Quartiere latino a piedi\".<\/li>\n<li>\"Cinque attivit\u00e0 gratuite per famiglie intorno al lago<\/li>\n<\/ul>\n<p>Questo contenuto rassicura e migliora il vostro referenziamento naturale. Leggi l'articolo \" <em>Perch\u00e9 il blog di un hotel attira pi\u00f9 clienti di una brochure in PDF<\/em> \"Visitate il blog Hotel Web Design per ulteriori ispirazioni interne.<\/p>\n<h3>Avvisi e prove sociali<\/h3>\n<p>Secondo uno studio di TrustYou (2024), l'87 % dei viaggiatori consulta almeno cinque recensioni prima di prenotare. Visualizza:<\/p>\n<ul>\n<li>La valutazione media di Google o TripAdvisor.<\/li>\n<li>Due recensioni recenti in formato breve.<\/li>\n<li>Un link \"Vedi tutte le recensioni\" per la trasparenza.<\/li>\n<\/ul>\n<h3>Tariffe e pacchetti esclusivi<\/h3>\n<p>Suggerite una piccola differenza positiva:<\/p>\n<ul>\n<li><strong>Tariffa diretta 5 % pi\u00f9 economica<\/strong> del miglior prezzo pubblico.<\/li>\n<li><strong>Pacchetto<\/strong> incluso parcheggio + drink di benvenuto.<\/li>\n<\/ul>\n<p>Google raccomanda <strong>variare l'offerta piuttosto che allineare il prezzo<\/strong> per evitare la guerra aperta con le piattaforme (guida ufficiale : <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\">https:\/\/support.google.com\/hotelprices\/answer\/6398843<\/a>).<\/p>\n<h3>Widget di chat umana o semplice chatbot<\/h3>\n<p>Un pulsante \"Hai bisogno di aiuto?\" fornisce rassicurazioni. Le domande pi\u00f9 comuni (orari di arrivo, supplemento per animali domestici) ricevono una risposta immediata. Le conversioni aumentano. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap  custom-size\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/azurloftdesign.com\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1024\" width=\"683\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u-683x1024.jpg\" alt=\"acceso dopo l&#039;iPhone 2018\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u-683x1024.jpg 683w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u-200x300.jpg 200w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u-768x1152.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u-8x12.jpg 8w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/05\/feedoypsw_u.jpg 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43aa50f88f\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.01); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.3; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/https:\/\/mieuxqualhotel.com\/\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/bquzeaewuok.jpg\" alt=\"Generare prenotazioni dirette\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/bquzeaewuok.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/bquzeaewuok-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/bquzeaewuok-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/bquzeaewuok-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/bquzeaewuok-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/bquzeaewuok-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/bquzeaewuok-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Caratteristiche principali per attirare prenotazioni dirette<\/h2>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\">\n<thead>\n<tr>\n<th data-col-size=\"sm\">Funzione<\/th>\n<th data-col-size=\"md\">Vantaggi per i clienti<\/th>\n<th data-col-size=\"sm\">Impatto dell'hotel<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td data-col-size=\"sm\"><strong>Calendario dinamico<\/strong><\/td>\n<td data-col-size=\"md\">Visualizzare la disponibilit\u00e0 fin dalla prima fase<\/td>\n<td data-col-size=\"sm\">Meno abbandoni<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"sm\"><strong>Pagamento sicuro<\/strong><\/td>\n<td data-col-size=\"md\">Aumento della fiducia<\/td>\n<td data-col-size=\"sm\">Raccolta garantita<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"sm\"><strong>Upsell in un clic<\/strong><\/td>\n<td data-col-size=\"md\">Aggiungi la colazione o l'aggiornamento<\/td>\n<td data-col-size=\"sm\">Paniere medio pi\u00f9 alto<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"sm\"><strong>E-mail prima dell'arrivo<\/strong><\/td>\n<td data-col-size=\"md\">Richiama l'itinerario, vende gli extra<\/td>\n<td data-col-size=\"sm\">Ridurre i no-show<\/td>\n<\/tr>\n<tr>\n<td data-col-size=\"sm\"><strong>Cruscotto mobile<\/strong><\/td>\n<td data-col-size=\"md\">Prenotate facilmente dal vostro telefono<\/td>\n<td data-col-size=\"sm\">60 % del traffico \u00e8 mobile<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Questi elementi sono inclusi in modo nativo nel file <a class=\"\" href=\"https:\/\/hotel-webdesign.com\/it\/motore-di-prenotazione-channel-manager-camera-dalbergo\/\" target=\"_new\" rel=\"noopener\">Motore di prenotazione Hotel Web Design<\/a>. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43aa510103\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  reverse_columns_column_tablet reverse_columns_column_phone\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/09\/P1000135-1.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Consigli pratici che possono essere messi in pratica rapidamente<\/h2>\n<ul>\n<li><strong>Posizionare il pulsante \"Prenota\" nella barra fissa del sito<\/strong> sempre visibile, anche durante lo scorrimento.<\/li>\n<li><strong>Fate un piccolo regalo dal vivo<\/strong> bevande gratuite, check-out tardivo.<\/li>\n<li><strong>Aggiungere un pop-up di uscita discreto<\/strong> 5 sconti % per tutte le prenotazioni dirette entro la mezzanotte\".<\/li>\n<li><strong>Inviare un codice promozionale unico agli ex clienti<\/strong> la lealt\u00e0 \u00e8 incoraggiata.<\/li>\n<li><strong>Creare una pagina di FAQ<\/strong> : risposte alle domande pi\u00f9 frequenti = fiducia + SEO.<\/li>\n<li><strong>Ottimizzate il vostro annuncio Google Business<\/strong> foto fresche, orari corretti, link diretto a \"Tariffe\".<\/li>\n<li><strong>Utilizzare le storie di Instagram<\/strong> per mostrare l'area del backstage e aggiungere un link \"Prenota qui\".<\/li>\n<li><strong>Misurare il tasso di conversione<\/strong> numero di sessioni \/ numero di prenotazioni. Tenete una semplice tabella ogni mese.<\/li>\n<\/ul>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/azurloftdesign.com\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1065\" width=\"1600\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/npxxwgq33zq.jpg\" alt=\"invio di e-mail\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/npxxwgq33zq.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/npxxwgq33zq-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/npxxwgq33zq-1024x682.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/npxxwgq33zq-768x511.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/npxxwgq33zq-1536x1022.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/npxxwgq33zq-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/npxxwgq33zq-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43aa51079e\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.01); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.3; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <a href=\"https:\/\/chateaudargens.com\/\" target=\"_blank\" class=\"\">\n              <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1648\" width=\"2036\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/chateau-argens-1.jpg\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/chateau-argens-1.jpg 2036w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/chateau-argens-1-300x243.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/chateau-argens-1-1024x829.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/chateau-argens-1-768x622.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/chateau-argens-1-1536x1243.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/chateau-argens-1-15x12.jpg 15w\" sizes=\"auto, (max-width: 2036px) 100vw, 2036px\" \/>\n            <\/a>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n      <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Esempio di ispirazione - Le Ch\u00e2teau d'Argens ad Arc-sur-Argens<\/h2>\n<p><em>Contesto<\/em> Questa incantevole struttura vicino a Draguignan si posiziona nella fascia alta del mercato, ma si affida molto alle piattaforme di prenotazione online.<\/p>\n<p><em>Azioni<\/em> Hotel Web Design: supporto da parte di Hotel Web Design, strategia SEO su misura, evidenziazione dei punti di forza (spa, patrimonio storico), creazione di pagine ottimizzate per il referenziamento locale, promozione di un motore di prenotazione senza commissioni.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Risultati<\/em> migliore visibilit\u00e0 su Google, miglioramento del traffico organico e sociale, tasso di conversione del sito in linea con le aspettative<\/p>\n<p>Vedere il<a href=\"https:\/\/chateaudargens.com\/\" target=\"_blank\" rel=\"noopener\">ristorante dell'hotel vicino a Arcs Draguignan<\/a> <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43aa511471\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1750752089275\" >\n\t<h2>Riduzione della quota di piattaforma senza conflitti<\/h2>\n<p>Potete ridurre al minimo la vostra presenza per ottenere visibilit\u00e0, ma controllare il prezzo. Ecco un semplice equilibrio:<\/p>\n<ul>\n<li>Lasciare un numero limitato di stanze per i siti di grandi dimensioni.<\/li>\n<li>Bloccate alcune categorie esclusive del vostro sito (suite per famiglie, ad esempio).<\/li>\n<li>Utilizzate la funzione \"tariffa chiusa\" quando l'hotel \u00e8 quasi pieno: questo spinger\u00e0 gli ultimi viaggiatori verso la vendita diretta.<\/li>\n<\/ul>\n<p>Un solo accenno alla parola <strong>OTA<\/strong> \u00e8 sufficiente in questo articolo per impostare la scena senza sovraccaricarla.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43aa511711\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1750752355028\" >\n\t<h2>Due risorse esterne per ulteriori informazioni<\/h2>\n<ul>\n<li><strong>Rapporto Phocuswright 2024<\/strong> sullo sviluppo dei canali di distribuzione: <a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Hotel-Distribution.\">https:\/\/www.phocuswright.com\/Travel-Research\/Hotel-Distribution.<\/a><\/li>\n<li><a href=\"https:\/\/support.google.com\/hotels\/answer\/10762285.\"><strong>Guida ufficiale di Google ai link di prenotazione gratuiti<\/strong> :<\/a> <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\">https:\/\/support.google.com\/hotels\/answer\/10762285<\/a>.<\/li>\n<\/ul>\n<p>Queste letture confermano i dati e guidano le azioni successive.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43aa511b74\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-hotel-ads.svg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1725446007328\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10514 size-full alignleft\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"\" width=\"266\" height=\"107\" \/><span style=\"color: #000000;\">Hotel Web Design \u00e8 un partner di Google con il <strong>Hotel Google<\/strong>compresi i nostri clienti <strong>godersi ogni giorno<\/strong>: le informazioni sul vostro alloggio, sulla disponibilit\u00e0 e sui prezzi vengono inviate continuamente al motore di ricerca, che visualizza <strong>link di prenotazione<\/strong> gratuitamente dalla ricerca di Google, direttamente alla vostra pagina di prenotazione. <strong>Questi link gratuiti\u00a0<\/strong>rappresentano circa 15% di prenotazioni aggiuntive senza commissioni per i nostri clienti nel 2022! Leggete il nostro articolo su <a href=\"https:\/\/hotel-webdesign.com\/it\/link-di-prenotazione-alberghiera-gratuita-su-google-come-beneficiarne\/\" target=\"_blank\" rel=\"noopener\">link di prenotazione gratuiti da Google<\/a><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43aa511eb0\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1750752177808\" >\n\t<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-18\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 &#091;--thread-content-margin:--spacing(4)&#093; @&#091;37rem&#093;:&#091;--thread-content-margin:--spacing(6)&#093; @&#091;72rem&#093;:&#091;--thread-content-margin:--spacing(16)&#093; px-(--thread-content-margin)\">\n<div class=\"&#091;--thread-content-max-width:32rem&#093; @&#091;34rem&#093;:&#091;--thread-content-max-width:40rem&#093; @&#091;64rem&#093;:&#091;--thread-content-max-width:48rem&#093; mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal &#091;.text-message+&amp;&#093;:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"e07ad658-49f4-48cb-aa8b-f667f368807d\" data-message-model-slug=\"o3\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-&#091;3px&#093;\">\n<div class=\"markdown prose dark:prose-invert w-full break-words dark\">\n<h2>Conclusione - Generare prenotazioni dirette significa riprendere il controllo<\/h2>\n<p>Un sito veloce, un motore di prenotazione trasparente e contenuti che parlino ai viaggiatori: questa \u00e8 la ricetta. Applicando le best practice qui descritte, potrete aumentare i vostri margini, migliorare la vostra immagine e creare un legame diretto con i vostri ospiti. Non aspettate che le regole cambino ancora una volta. Prendete il controllo ora, testate le soluzioni di Hotel Web Design e guardate il vostro tasso di vendite dirette salire mese dopo mese.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43aa512524\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">Sito web di prenotazione<\/h2>\n<h2>-<br \/>\nPrenotazione diretta del vostro alloggio<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Sito di prenotazione\/conversione su misura consegnato chiavi in mano, con formazione sull'interfaccia di amministrazione alla consegna<\/li>\n<li>Logo e carta grafica adattati. Possibilit\u00e0 di utilizzare i vostri elementi esistenti<\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-naturel-hotel-ristorante\/\">Referenze specifiche per le case vacanza<\/a><\/li>\n<li>Integrazione di <a href=\"https:\/\/hotel-webdesign.com\/it\/motore-di-prenotazione-channel-manager-camera-dalbergo\/\">modulo prenotazioni\u00a0<\/a>interno<\/li>\n<li>o l'integrazione di un motore di prenotazione esterno (<a href=\"https:\/\/hotel-webdesign.com\/it\/integrazione-del-widget-reservit\/\">Riservato<\/a>, <a href=\"https:\/\/hotel-webdesign.com\/it\/prenotazione-del-motore-di-integrazione-d-edge\/\">D-EDGE<\/a>, <a href=\"https:\/\/hotel-webdesign.com\/it\/mister-booking-integrazione-widget-prenotazione\/\">Misterbooking<\/a>Roomcloud, ecc.)<\/li>\n<li>Integrazione di elementi HTML specifici (portali di recensioni, recensioni dei clienti, meteo, stampa, pop-up, chat diretta, ecc.)<\/li>\n<li>Sicurezza SSL \/ HTTPS<\/li>\n<li>Sito web e motore di prenotazione multilingue<\/li>\n<li>Interfaccia utente semplice e intuitiva<\/li>\n<li>Hosting e nome di dominio ad alta disponibilit\u00e0<\/li>\n<li>Consegna solitamente entro 30 giorni<\/li>\n<\/ul>\n<a class=\"nectar-button n-sc-button medium accent-color regular-button\"  href=\"\/it\/contatto\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>RICHIEDI UN PREVENTIVO<\/span><\/a> <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Generare prenotazioni dirette e ridurre la quota delle OTA Perch\u00e9 generare prenotazioni dirette \u00e8 diventato fondamentale Cinque minuti: questo \u00e8 il tempo medio che un viaggiatore trascorre su un sito web...","protected":false},"author":1,"featured_media":14288,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"G\u00e9n\u00e9rer des r\u00e9servations directes","_yoast_wpseo_title":"G\u00e9n\u00e9rer des r\u00e9servations directes %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"G\u00e9n\u00e9rer des r\u00e9servations directes et optimiser Google Business : conseils simples pour attirer plus de clients et augmenter votre marge.","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-image":"","_nectar_header_bg":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ieiy61zhhs8.jpg","_nectar_header_bg_height":400,"_hwd_blog_posteur":"","footnotes":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-image":""},"categories":[1598,1602,1608],"tags":[1604],"class_list":{"0":"post-14287","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-astuces","8":"category-bonnes-pratiques","9":"category-generer-des-reservations","10":"tag-email"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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