{"id":14396,"date":"2025-06-25T15:18:11","date_gmt":"2025-06-25T13:18:11","guid":{"rendered":"https:\/\/hotel-webdesign.com\/?p=14396"},"modified":"2025-12-16T13:57:39","modified_gmt":"2025-12-16T11:57:39","slug":"comunicazione-online","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/it\/comunicazione-online\/","title":{"rendered":"Ottimizzare la comunicazione online per una residenza di vacanza"},"content":{"rendered":"<div id=\"fws_69d14d21d92e1\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><span class=\"surtitre\" style=\"text-align: left;\">Ottimizzare la comunicazione online della vostra casa vacanze: la guida completa<\/span><\/p>\n<h2>Perch\u00e9 la comunicazione online pu\u00f2 trasformare una semplice residenza in una destinazione di punta?<\/h2>\n<p>A volte basta una recensione entusiasta su Google, un video commovente su Instagram o un buon messaggio di ringraziamento automatico per far scattare la prenotazione che mancava al vostro tasso di occupazione. Oggi, <strong>comunicazione online<\/strong> \u00c8 un modo diretto per incrementare le vendite, la fedelt\u00e0 e le segnalazioni locali. Tuttavia, molte residenze di vacanza faticano a trovare un metodo semplice, umano e regolare.<\/p>\n<p>In questa guida, illustreremo tutti i passaggi necessari per rendere la vostra presenza digitale accogliente come il vostro ingresso: scelta dei canali giusti, contenuti rassicuranti, strumenti per risparmiare tempo e i classici errori da evitare. Evidenzieremo le soluzioni offerte da <strong><a class=\"\" href=\"https:\/\/hotel-webdesign.com\/it\/\" target=\"_new\" rel=\"noopener\">Web design per hotel<\/a><\/strong> e due delle loro risorse interne:<\/p>\n<ul>\n<li>il loro dossier su <a class=\"\" href=\"https:\/\/hotel-webdesign.com\/it\/link-di-prenotazione-alberghiera-gratuita-su-google-come-beneficiarne\/\" target=\"_new\" rel=\"noopener\">Link gratuiti di Google per la prenotazione di hotel<\/a> ;<\/li>\n<li>e la loro pagina di booking engine + channel manager pensata per le piccole imprese (<a class=\"\" href=\"https:\/\/hotel-webdesign.com\/it\/motore-di-prenotazione-channel-manager-camera-dalbergo\/\" target=\"_new\" rel=\"noopener\">https:\/\/hotel-webdesign.com\/moteur-reservation-channel-manager-hotel-chambre-hote<\/a>).<\/li>\n<\/ul>\n<p>Alla fine di questo articolo, saprete come stabilire una strategia realistica, seguirla senza stress e misurarla senza complicati fogli di calcolo.<\/p>\n<\/div>\n\n\n\n\n\t<div class=\"wpb_raw_code wpb_raw_html wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<br><!-- D\u00e9but de widget de lien Calendly -->\n<link href=\"https:\/\/assets.calendly.com\/assets\/external\/widget.css\" rel=\"stylesheet\">\n<script src=\"https:\/\/assets.calendly.com\/assets\/external\/widget.js\" type=\"text\/javascript\" async><\/script>\n<a data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\" class=\"nectar-button n-sc-button medium accent-color regular-button\" href=\"#\" style=\"text-align:center;\"onclick=\"Calendly.initPopupWidget({url: 'https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact'});return false;\"><span>Pianificare una chiamata per il vostro progetto<\/span><\/a>\n<!-- Fin de widget de lien Calendly -->\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 fullimg wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"798\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/h0angggseio.jpg\" alt=\"comunicazione online\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/h0angggseio.jpg 798w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/h0angggseio-200x300.jpg 200w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/h0angggseio-681x1024.jpg 681w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/h0angggseio-768x1155.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/h0angggseio-8x12.jpg 8w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d14d21db008\"  data-column-margin=\"default\" data-midnight=\"light\" data-top-percent=\"5%\" data-bottom-percent=\"6%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  reverse_columns_column_phone\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.06); --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image using-bg-color\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/lnid7jawfq.jpg); background-position: center bottom; background-repeat: no-repeat; background-color: #ffffff; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(28,28,30,0.93);  opacity: 0.95; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 light left\">\n\t<div  class=\"vc_col-sm-6 fullimg wpb_column column_container vc_column_container col centered-text no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/505eectw54k.jpg\" alt=\"blog\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/505eectw54k.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/505eectw54k-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/505eectw54k-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/505eectw54k-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/505eectw54k-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/505eectw54k-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/505eectw54k-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1750856938008\" >\n\t<h2>Gettare le basi: cos'\u00e8 un buon <strong>comunicazione online<\/strong> per una residenza?<\/h2>\n<h3>Mostrare, rassicurare, vendere<\/h3>\n<p>Una buona presenza digitale serve a tre scopi:<\/p>\n<ul>\n<li><strong>Mostra<\/strong> il luogo al suo meglio - foto recenti, video autentici.<\/li>\n<li><strong>Rassicurare<\/strong> - avvisi, FAQ chiare, politica di prenotazione trasparente.<\/li>\n<li><strong>Vendere<\/strong> - pulsante di prenotazione diretta, offerte speciali, pagamento sicuro.<\/li>\n<\/ul>\n<h3>Il triangolo visibilit\u00e0-fiducia-conversione<\/h3>\n<p>Se manca uno dei tre lati, la strategia \u00e8 zoppa:<\/p>\n<ul>\n<li>visibilit\u00e0 senza fiducia: molti click, poche prenotazioni ;<\/li>\n<li>fiducia senza visibilit\u00e0: buone opinioni, ma nessuno le vede;<\/li>\n<li>conversione senza visibilit\u00e0 e fiducia: promozioni costose a prezzi stracciati.<\/li>\n<\/ul>\n<p>Allineando questi tre assi \u00e8 pi\u00f9 facile attirare l'attenzione dei vacanzieri che stanno confrontando diversi indirizzi.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesignpromosection\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3630 size-small faviconhwdcalltoactionsection\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-100x100.png 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-140x140.png 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-500x500.png 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-350x350.png 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-270x270.png 270w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-192x192.png 192w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-180x180.png 180w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-32x32.png 32w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png 512w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #acb9ca;\"><strong>Web design per hotel<\/strong><\/span> \u00e8 la web agency <span style=\"color: #acb9ca;\"><strong>100% dedicato all'industria alberghiera<\/strong><\/span>Possiamo aiutarvi in tutti gli aspetti della comunicazione digitale per la vostra struttura ricettiva: <span style=\"color: #acb9ca;\"><strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/prenotazione-del-sito-di-creazione\/\">siti web di prenotazione<\/a><\/strong>, <strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-naturel-hotel-ristorante\/\">referenziazione naturale<\/a><\/strong><\/span> specializzata nel settore alberghiero, <span style=\"color: #acb9ca;\"><strong><span style=\"text-decoration: none;\"><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-google-annunci-hotel-ristorante\/\">Riferimento a Google Ads<\/a> <\/span><\/strong><\/span>e Google Hotel Ads, campagne di social network, carte grafiche e loghi per hotel.<span style=\"color: #993366;\"><br \/>\n<span style=\"color: #acb9ca;\"><strong><a class=\"\" style=\"color: #acb9ca;\" href=\"\/it\/contatto\/\" target=\"_Blank\" rel=\"noopener\">Fissate un appuntamento oggi stesso<\/a> <\/strong><\/span><\/span>per una consulenza gratuita su come ottimizzare la gestione digitale della vostra struttura ricettiva.\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d14d21dd5ce\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2>Preparare il terreno: fare il punto sui vostri canali e sulle vostre risorse<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h3>Elencate ci\u00f2 che gi\u00e0 possedete<\/h3>\n<p>Iniziare con l'annotare :<\/p>\n<ul>\n<li>sito web ufficiale ;<\/li>\n<li>pagine di social network attive o inattive ;<\/li>\n<li>Profilo Google Business ;<\/li>\n<li>banca immagini e video ;<\/li>\n<li>recensioni dei clienti pubblicate.<\/li>\n<\/ul>\n<p>Quindi, assegnate un punteggio da 1 a 5 per la freschezza e la coerenza: un logo diverso su Facebook e sul sito ottiene un punteggio di 2, una galleria fotografica datata 2018 ottiene un punteggio di 1, e cos\u00ec via. In dieci minuti, potrete capire dove concentrare i vostri sforzi.<\/p>\n<h3>Definire la propria voce<\/h3>\n<p>Una residenza per famiglie che si rivolge a trib\u00f9 con bambini non user\u00e0 lo stesso tono di una residenza per soli adulti che ama il relax. Stabilite tre aggettivi che descrivono il vostro stile (ad esempio \"caldo\", \"autentico\", \"naturale\") e verificate ogni testo in futuro: rispetta questa terna?<\/p>\n<h3>Scelta di uno strumento di gestione centralizzata<\/h3>\n<p>La gestione di un social network, di un blog, di una newsletter e di messaggi postumi pu\u00f2 sembrare ingestibile. Le piattaforme \"tutto in uno\" semplificano il compito, e <strong>Web design per hotel<\/strong> include un calendario editoriale nel suo back office, collegato al motore di prenotazione. Un articolo pubblicato pu\u00f2 attivare da solo un codice promozionale limitato a 48 ore: meno clic per voi, pi\u00f9 acquisti d'impulso per il cliente. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d14d21de55e\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  reverse_columns_column_tablet reverse_columns_column_phone\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Il sito web ufficiale, cuore della strategia<\/h2>\n<h3>Tre pagine essenziali<\/h3>\n<ul>\n<li><strong>Pagina iniziale<\/strong> promessa chiara (\"Rimanete con i piedi nell'acqua in Camargue\") + foto immagine + pulsante \"Prenota\".<\/li>\n<li><strong>Pagina degli alloggi<\/strong> breve descrizione, grandi immagini, tabella asset-prezzo-superficie; nessuna pavimentazione complicata.<\/li>\n<li><strong>Pagina di contatto\/localizzazione<\/strong> Mappa interattiva di Google, numero cliccabile, link WhatsApp se applicabile.<\/li>\n<\/ul>\n<h3>Velocit\u00e0 e mobile first<\/h3>\n<p>Oltre il 70 % dei viaggiatori effettua ricerche da mobile. Un sito lento o che richiede un pizzico per essere letto uccide la prenotazione. Google conferma che una pagina che richiede pi\u00f9 di tre secondi perde gi\u00e0 30 % di visitatori. <strong>Web design per hotel<\/strong> ottimizza tutte le immagini in WebP e attiva la compressione Brotli sui suoi server: due parole barbare per dire che le vostre pagine vengono visualizzate prima ancora che il cliente sbadigli.<\/p>\n<h3>Integrare la prenotazione diretta senza interrompere l'esperienza di navigazione<\/h3>\n<p>Non c'\u00e8 niente di pi\u00f9 frustrante che atterrare su una pagina esterna con diversi colori per pagare: un'immediata sensazione di insicurezza. Il widget <strong>motore di prenotazione + channel manager<\/strong> di Hotel Web Design si integra con il vostro tema; recupera Booking, Airbnb e altri servizi in tempo reale ed evita la spiacevole sorpresa dei duplicati. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 fullimg wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"999\" width=\"1106\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/meilleure-agence-web-hotel.jpg\" alt=\"web agency hotel\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/meilleure-agence-web-hotel.jpg 1106w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/meilleure-agence-web-hotel-300x271.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/meilleure-agence-web-hotel-1024x925.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/meilleure-agence-web-hotel-768x694.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/meilleure-agence-web-hotel-13x12.jpg 13w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d14d21df935\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 fullimg wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"800\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/xzoh6rjqs3e.jpg\" alt=\"Tecniche di ottimizzazione dei motori di ricerca\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/xzoh6rjqs3e.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/xzoh6rjqs3e-200x300.jpg 200w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/xzoh6rjqs3e-683x1024.jpg 683w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/xzoh6rjqs3e-768x1152.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/xzoh6rjqs3e-8x12.jpg 8w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Potenziate il vostro profilo Google Business: l'alleato numero 1 per le prenotazioni locali<\/h2>\n<h3>Costruire un file completo e coerente<\/h3>\n<p>A Google piacciono 100 % compilati: descrizione, categoria precisa (\"Residenza turistica\"), orari di apertura, servizi (piscina, parco giochi, Wi-Fi). Fatelo tutto in una volta; \u00e8 un'ora di lavoro, ma i suoi effetti durano per anni.<\/p>\n<h3>L'impatto delle recensioni e come incoraggiarle senza fare spamming<\/h3>\n<p>Un rapido promemoria delle migliori pratiche:<\/p>\n<ul>\n<li>Codice QR discreto vicino alla reception.<\/li>\n<li>Grazie per il vostro soggiorno\" via e-mail 24 ore dopo la partenza.<\/li>\n<li>Risposta personalizzata a ogni commento, soprattutto a quelli meno belli.<\/li>\n<\/ul>\n<p>Il modulo e-mail automatizzato offerto da <strong>Web design per hotel<\/strong> invia la richiesta di notifica senza alcun tono amministrativo. Si impostano i parametri: si esegue, si rilancia delicatamente e si visualizza il punteggio in tempo reale sul cruscotto.<\/p>\n<h3>Link gratuiti di Google per la prenotazione di hotel<\/h3>\n<p>Dal 2021, Google visualizza link di prenotazione gratuiti sotto gli annunci a pagamento. \u00c8 comunque necessario collegare il motore di ricerca per poterne usufruire. Seguite il tutorial passo dopo passo scritto dall'agenzia sulla pagina <a class=\"\" href=\"https:\/\/hotel-webdesign.com\/it\/link-di-prenotazione-alberghiera-gratuita-su-google-come-beneficiarne\/\" target=\"_new\" rel=\"noopener\">\"Link gratuiti di Google per la prenotazione alberghiera: come approfittarne\".<\/a>. Ottenete visibilit\u00e0 senza spendere un centesimo in pi\u00f9 del tempo di connessione iniziale. <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d14d21e1179\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle  reverse_columns_column_tablet reverse_columns_column_phone\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/09\/P1000135-1.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-3-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>I social network: umanizzare, coinvolgere, convertire<\/h2>\n<h3>Scegliere il canale giusto invece di girare a vuoto<\/h3>\n<p>Facebook rassicura i genitori, Instagram ispira le coppie, TikTok diverte gli adolescenti; LinkedIn sar\u00e0 utile se vi rivolgete a seminari aziendali. Scegliete un massimo di due reti e alimentatele regolarmente, anzich\u00e9 cinque una volta all'anno.<\/p>\n<h3>Contenuto 80 \/ 20<\/h3>\n<p>80 Ispirazione %: alba, mercato locale, pulizia delle quinte, ricetta del mojito fatto in casa.<br \/>\n20 Promozione %: offerta last-minute, weekend esteso, codice early-bird per la prossima stagione.<\/p>\n<h3>Breve video, breve testo, link diretto<\/h3>\n<p>Un video verticale di dieci secondi con un overlay \"Tocca per prenotare\" reindirizza alla pagina delle offerte. Utilizzate il link sticker di Instagram Stories; \u00e8 gratuito ed efficace.<\/p>\n<p>Due fonti esterne confermano la tendenza:<\/p>\n<ul>\n<li><strong>Pensare con Google<\/strong> mostra che il 53 % dei viaggiatori prenota dopo aver visto un contenuto video di ispirazione (<a class=\"\" href=\"https:\/\/www.thinkwithgoogle.com\" target=\"_new\" rel=\"noopener\">https:\/\/www.thinkwithgoogle.com<\/a>).<\/li>\n<li><strong>Statista<\/strong> prevede che il consumo giornaliero di video mobile passer\u00e0 da 71 minuti nel 2023 a 92 minuti nel 2025 (<a class=\"\" href=\"https:\/\/www.statista.com\" target=\"_new\" rel=\"noopener\">https:\/\/www.statista.com<\/a>).<\/li>\n<\/ul>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 fullimg wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"960\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cisizrto8u8.jpg\" alt=\"reti sociali\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cisizrto8u8.jpg 960w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cisizrto8u8-240x300.jpg 240w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cisizrto8u8-819x1024.jpg 819w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cisizrto8u8-768x960.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/cisizrto8u8-10x12.jpg 10w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d14d21e2600\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.01); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.3; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 fullimg wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/hcfwew744z4.jpg\" alt=\"Miglior channel manager\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/hcfwew744z4.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/hcfwew744z4-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/hcfwew744z4-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/hcfwew744z4-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/hcfwew744z4-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/hcfwew744z4-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/hcfwew744z4-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>E-mail e messaggi automatizzati senza l'aspetto di un robot<\/h2>\n<h3>Tre sequenze vincenti<\/h3>\n<ul>\n<li><strong>Prima dell'arrivo<\/strong> promemoria del percorso, previsioni del tempo, collegamento diretto a WhatsApp.<\/li>\n<li><strong>Durante il soggiorno<\/strong> Un suggerimento di attivit\u00e0 locali al mattino e un'offerta termale nel pomeriggio.<\/li>\n<li><strong>Dopo la partenza<\/strong> : ringraziamento + richiesta di consulenza + codice promozionale fedelt\u00e0 valido per un anno.<\/li>\n<\/ul>\n<p>Grazie a<strong>Web design per hotel<\/strong>Queste sequenze sono attivate dal vostro programma e si interrompono se il cliente risponde. Niente spam, solo attenzione.<\/p>\n<h3>Evitare la scatola promozionale<\/h3>\n<ul>\n<li>Argomento breve (max. 4 parole).<\/li>\n<li>Emoji, ma solo una.<\/li>\n<li>Nome personalizzato.<\/li>\n<li>Collegamento a una pagina HTTPS + nome di dominio coerente.<\/li>\n<\/ul>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d14d21e3bcc\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2>Istruzioni passo passo per costruire il vostro <strong>comunicazione online<\/strong><\/h2>\n<h3><\/h3>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h3>Settimana 1: audit espresso<\/h3>\n<ul>\n<li>Prendete nota dello stato del vostro sito, delle vostre reti, del vostro elenco su Google e delle vostre recensioni.<\/li>\n<li>Elencare le foto utilizzabili.<\/li>\n<\/ul>\n<h3>Settimana 2: priorit\u00e0 rapide<\/h3>\n<ul>\n<li>Aggiornare il file di Google (orari, attrezzature).<\/li>\n<li>Rinominare le immagini in \"residence-nom-ville-vue.jpg\".<\/li>\n<li>Installare il widget di prenotazione <strong>Web design per hotel<\/strong> se assente.<\/li>\n<\/ul>\n<h3>Settimana 3: calendario editoriale semplice<\/h3>\n<ul>\n<li>Scegliere due reti.<\/li>\n<li>Programmate tre post di ispirazione nell'arco di 14 giorni.<\/li>\n<li>Scrivete un post di 600 parole (ad esempio \"5 passeggiate in 30 minuti\").<\/li>\n<\/ul>\n<h3>Settimana 4: automatizzare e misurare<\/h3>\n<ul>\n<li>Collegare la sequenza di pre-arrivo\/post-avvio.<\/li>\n<li>Attivare Google Analytics 4 + Search Console.<\/li>\n<li>Stabilite un mini KPI: +10 % di traffico organico in 3 mesi.<\/li>\n<\/ul>\n<p>Basta un mese per passare da \"comunichiamo quando possiamo\" a \"comunichiamo continuamente\". <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d14d21e4abf\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 30px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.01); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.3; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 fullimg wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1200\" width=\"795\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ck0i9dnjtj0-1.jpg\" alt=\"motori di prenotazione\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ck0i9dnjtj0-1.jpg 795w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ck0i9dnjtj0-1-199x300.jpg 199w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ck0i9dnjtj0-1-678x1024.jpg 678w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ck0i9dnjtj0-1-768x1159.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/ck0i9dnjtj0-1-8x12.jpg 8w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2>Errori comuni da evitare oggi<\/h2>\n<h3>Troppe reti, nessun ritmo<\/h3>\n<p>Meglio due conti aggiornati che una foresta fantasma.<\/p>\n<h3>Foto troppo commerciali e non abbastanza reali<\/h3>\n<p>Le banche di immagini neutre rassicurano i viaggiatori zero; mostrate i vostri cuscini, non quelli di un palazzo generico.<\/p>\n<h3>CTA nascosta o assente<\/h3>\n<p>Se il pulsante \"Riserva\" viene cliccato dopo tre scroll, la sessione termina altrove.<\/p>\n<h3 data-end=\"10017\">Messaggi automatici senza possibilit\u00e0 di risposta<\/h3>\n<p data-start=\"10019\" data-end=\"10095\">Un \"no-reply\" \u00e8 scoraggiante; lasciate una vera e-mail o un WhatsApp pro attivo.<\/p>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d14d21e600d\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-hotel-ads.svg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1725446007328\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10514 size-full alignleft\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"\" width=\"266\" height=\"107\" \/><span style=\"color: #000000;\">Hotel Web Design \u00e8 un partner di Google con il <strong>Hotel Google<\/strong>compresi i nostri clienti <strong>godersi ogni giorno<\/strong>: le informazioni sul vostro alloggio, sulla disponibilit\u00e0 e sui prezzi vengono inviate continuamente al motore di ricerca, che visualizza <strong>link di prenotazione<\/strong> gratuitamente dalla ricerca di Google, direttamente alla vostra pagina di prenotazione. <strong>Questi link gratuiti\u00a0<\/strong>rappresentano circa 15% di prenotazioni aggiuntive senza commissioni per i nostri clienti nel 2022! Leggete il nostro articolo su <a href=\"https:\/\/hotel-webdesign.com\/it\/link-di-prenotazione-alberghiera-gratuita-su-google-come-beneficiarne\/\" target=\"_blank\" rel=\"noopener\">link di prenotazione gratuiti da Google<\/a><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d14d21e6c9d\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2 data-start=\"10102\" data-end=\"10211\">Conclusione: a <strong data-start=\"10122\" data-end=\"10148\">comunicazione online<\/strong> trasforma la curiosit\u00e0 in prenotazioni ripetute<\/h2>\n<p data-start=\"10213\" data-end=\"10590\">Aggiornare il profilo Google, ottimizzare il sito, pubblicare due volte a settimana, rispondere a ogni recensione con un sorriso: nessun compito \u00e8 troppo difficile se si dispone degli strumenti giusti. Centralizzando i vostri sforzi con <strong data-start=\"10433\" data-end=\"10453\">Web design per hotel<\/strong>Risparmiate tempo, eliminate i sovrapprezzi delle OTA e offrite ai viaggiatori un'esperienza senza soluzione di continuit\u00e0 dal primo clic al check-out.<\/p>\n<p data-start=\"10592\" data-end=\"10889\">Volete fare un salto di qualit\u00e0?<br data-start=\"10631\" data-end=\"10634\" \/><strong data-start=\"10637\" data-end=\"10705\"><a class=\"\" href=\"https:\/\/hotel-webdesign.com\/it\/\" target=\"_new\" rel=\"noopener\" data-start=\"10639\" data-end=\"10703\">Richiedete il vostro audit gratuito qui<\/a><\/strong>.<br data-start=\"10706\" data-end=\"10709\" \/><strong data-start=\"10712\" data-end=\"10840\"><a class=\"\" href=\"https:\/\/hotel-webdesign.com\/it\/motore-di-prenotazione-channel-manager-camera-dalbergo\/\" target=\"_new\" rel=\"noopener\" data-start=\"10714\" data-end=\"10838\">Test del motore di prenotazione integrato<\/a><\/strong> e attivare i vostri Link di prenotazione in tre minuti.<\/p>\n<p data-start=\"10891\" data-end=\"10994\">Potete aspettarvi un'alta stagione intensa e un feedback da parte dei clienti che metter\u00e0 la vostra casa vacanze sulla mappa!<\/p>\n <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"1067\" width=\"1600\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q8u1ygbarqk.jpg\" alt=\"consulenza ai clienti\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q8u1ygbarqk.jpg 1600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q8u1ygbarqk-300x200.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q8u1ygbarqk-1024x683.jpg 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q8u1ygbarqk-768x512.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q8u1ygbarqk-1536x1024.jpg 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q8u1ygbarqk-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/q8u1ygbarqk-900x600.jpg 900w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d14d21e8266\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">Sito web di prenotazione<\/h2>\n<h2>-<br \/>\nPrenotazione diretta del vostro alloggio<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Sito di prenotazione\/conversione su misura consegnato chiavi in mano, con formazione sull'interfaccia di amministrazione alla consegna<\/li>\n<li>Logo e carta grafica adattati. Possibilit\u00e0 di utilizzare i vostri elementi esistenti<\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-naturel-hotel-ristorante\/\">Referenze specifiche per le case vacanza<\/a><\/li>\n<li>Integrazione di <a href=\"https:\/\/hotel-webdesign.com\/it\/motore-di-prenotazione-channel-manager-camera-dalbergo\/\">modulo prenotazioni\u00a0<\/a>interno<\/li>\n<li>o l'integrazione di un motore di prenotazione esterno (<a href=\"https:\/\/hotel-webdesign.com\/it\/integrazione-del-widget-reservit\/\">Riservato<\/a>, <a href=\"https:\/\/hotel-webdesign.com\/it\/prenotazione-del-motore-di-integrazione-d-edge\/\">D-EDGE<\/a>, <a href=\"https:\/\/hotel-webdesign.com\/it\/mister-booking-integrazione-widget-prenotazione\/\">Misterbooking<\/a>Roomcloud, ecc.)<\/li>\n<li>Integrazione di elementi HTML specifici (portali di recensioni, recensioni dei clienti, meteo, stampa, pop-up, chat diretta, ecc.)<\/li>\n<li>Sicurezza SSL \/ HTTPS<\/li>\n<li>Sito web e motore di prenotazione multilingue<\/li>\n<li>Interfaccia utente semplice e intuitiva<\/li>\n<li>Hosting e nome di dominio ad alta disponibilit\u00e0<\/li>\n<li>Consegna solitamente entro 30 giorni<\/li>\n<\/ul>\n<a class=\"nectar-button n-sc-button medium accent-color regular-button\"  href=\"\/it\/contatto\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>RICHIEDI UN PREVENTIVO<\/span><\/a> <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"Ottimizzare la comunicazione online per un residence: la guida completa Perch\u00e9 la comunicazione online pu\u00f2 trasformare un semplice residence in una destinazione di punta? A volte basta...","protected":false},"author":1,"featured_media":14397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"communication en ligne","_yoast_wpseo_title":"communication en ligne %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Guide concret pour une communication en ligne efficace : site, avis, r\u00e9seaux, e-mails, outils Hotel Web Design.","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-image":"","_nectar_header_bg":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/syx3uchzjlo.jpg","_nectar_header_bg_height":400,"_hwd_blog_posteur":"","footnotes":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-image":""},"categories":[106],"tags":[1604],"class_list":{"0":"post-14396","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-conseils-communication-hotel","8":"tag-email"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>communication en ligne | Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design<\/title>\n<meta name=\"description\" content=\"Guide concret pour une communication en ligne efficace : site, avis, r\u00e9seaux, e-mails, outils Hotel Web Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hotel-webdesign.com\/it\/comunicazione-online\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"communication en ligne | Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design\" \/>\n<meta property=\"og:description\" content=\"Guide concret pour une communication en ligne efficace : site, avis, r\u00e9seaux, e-mails, outils Hotel Web Design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hotel-webdesign.com\/it\/comunicazione-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hotelwebd\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T13:18:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T11:57:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/syx3uchzjlo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hotel Web Design\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hotel-webdesign.com\/communication-en-ligne\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hotel-webdesign.com\/communication-en-ligne\/\"},\"author\":{\"name\":\"Hotel Web Design\",\"@id\":\"https:\/\/hotel-webdesign.com\/#\/schema\/person\/61c7a52a8103c14255c8f26074eb204b\"},\"headline\":\"Optimiser la communication en ligne d\u2019une r\u00e9sidence de vacances\",\"datePublished\":\"2025-06-25T13:18:11+00:00\",\"dateModified\":\"2025-12-16T11:57:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hotel-webdesign.com\/communication-en-ligne\/\"},\"wordCount\":6596,\"publisher\":{\"@id\":\"https:\/\/hotel-webdesign.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/hotel-webdesign.com\/communication-en-ligne\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/syx3uchzjlo.jpg\",\"keywords\":[\"Email\"],\"articleSection\":[\"Conseils Communication H\u00f4tels\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hotel-webdesign.com\/communication-en-ligne\/\",\"url\":\"https:\/\/hotel-webdesign.com\/communication-en-ligne\/\",\"name\":\"communication en ligne | Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design\",\"isPartOf\":{\"@id\":\"https:\/\/hotel-webdesign.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hotel-webdesign.com\/communication-en-ligne\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hotel-webdesign.com\/communication-en-ligne\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/syx3uchzjlo.jpg\",\"datePublished\":\"2025-06-25T13:18:11+00:00\",\"dateModified\":\"2025-12-16T11:57:39+00:00\",\"description\":\"Guide concret pour une communication en ligne efficace : site, avis, r\u00e9seaux, e-mails, outils Hotel Web Design.\",\"breadcrumb\":{\"@id\":\"https:\/\/hotel-webdesign.com\/communication-en-ligne\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hotel-webdesign.com\/communication-en-ligne\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/hotel-webdesign.com\/communication-en-ligne\/#primaryimage\",\"url\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/syx3uchzjlo.jpg\",\"contentUrl\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/syx3uchzjlo.jpg\",\"width\":1600,\"height\":1067,\"caption\":\"communication en ligne\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hotel-webdesign.com\/communication-en-ligne\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/hotel-webdesign.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Optimiser la communication en ligne d\u2019une r\u00e9sidence de vacances\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hotel-webdesign.com\/#website\",\"url\":\"https:\/\/hotel-webdesign.com\/\",\"name\":\"Hotel Web Design\",\"description\":\"Agence Web H\u00f4tels Restaurants\",\"publisher\":{\"@id\":\"https:\/\/hotel-webdesign.com\/#organization\"},\"alternateName\":\"Agence Web Hotels Restaurants\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/hotel-webdesign.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/hotel-webdesign.com\/#organization\",\"name\":\"Hotel Web Design\",\"url\":\"https:\/\/hotel-webdesign.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/hotel-webdesign.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/11\/Hotel-Web-Design-logo-v2-version-grise.png\",\"contentUrl\":\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/11\/Hotel-Web-Design-logo-v2-version-grise.png\",\"width\":497,\"height\":181,\"caption\":\"Hotel Web Design\"},\"image\":{\"@id\":\"https:\/\/hotel-webdesign.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/hotelwebd\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/hotel-webdesign.com\/#\/schema\/person\/61c7a52a8103c14255c8f26074eb204b\",\"name\":\"Hotel Web Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/hotel-webdesign.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g\",\"caption\":\"Hotel Web Design\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"communication en ligne | Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design","description":"Una guida pratica per una comunicazione online efficace: sito, recensioni, reti, e-mail, strumenti di Hotel Web Design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hotel-webdesign.com\/it\/comunicazione-online\/","og_locale":"it_IT","og_type":"article","og_title":"communication en ligne | Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design","og_description":"Guide concret pour une communication en ligne efficace : site, avis, r\u00e9seaux, e-mails, outils Hotel Web Design.","og_url":"https:\/\/hotel-webdesign.com\/it\/comunicazione-online\/","og_site_name":"Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design","article_publisher":"https:\/\/www.facebook.com\/hotelwebd","article_published_time":"2025-06-25T13:18:11+00:00","article_modified_time":"2025-12-16T11:57:39+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/syx3uchzjlo.jpg","type":"image\/jpeg"}],"author":"Hotel Web Design","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hotel-webdesign.com\/communication-en-ligne\/#article","isPartOf":{"@id":"https:\/\/hotel-webdesign.com\/communication-en-ligne\/"},"author":{"name":"Hotel Web Design","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/person\/61c7a52a8103c14255c8f26074eb204b"},"headline":"Optimiser la communication en ligne d\u2019une r\u00e9sidence de vacances","datePublished":"2025-06-25T13:18:11+00:00","dateModified":"2025-12-16T11:57:39+00:00","mainEntityOfPage":{"@id":"https:\/\/hotel-webdesign.com\/communication-en-ligne\/"},"wordCount":6596,"publisher":{"@id":"https:\/\/hotel-webdesign.com\/#organization"},"image":{"@id":"https:\/\/hotel-webdesign.com\/communication-en-ligne\/#primaryimage"},"thumbnailUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/syx3uchzjlo.jpg","keywords":["Email"],"articleSection":["Conseils Communication H\u00f4tels"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/hotel-webdesign.com\/communication-en-ligne\/","url":"https:\/\/hotel-webdesign.com\/communication-en-ligne\/","name":"communication en ligne | Cr\u00e9ation Site H\u00f4tellerie &amp; Tourisme | Hotel Web Design","isPartOf":{"@id":"https:\/\/hotel-webdesign.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hotel-webdesign.com\/communication-en-ligne\/#primaryimage"},"image":{"@id":"https:\/\/hotel-webdesign.com\/communication-en-ligne\/#primaryimage"},"thumbnailUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/syx3uchzjlo.jpg","datePublished":"2025-06-25T13:18:11+00:00","dateModified":"2025-12-16T11:57:39+00:00","description":"Una guida pratica per una comunicazione online efficace: sito, recensioni, reti, e-mail, strumenti di Hotel Web Design.","breadcrumb":{"@id":"https:\/\/hotel-webdesign.com\/communication-en-ligne\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hotel-webdesign.com\/communication-en-ligne\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/hotel-webdesign.com\/communication-en-ligne\/#primaryimage","url":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/syx3uchzjlo.jpg","contentUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/06\/syx3uchzjlo.jpg","width":1600,"height":1067,"caption":"communication en ligne"},{"@type":"BreadcrumbList","@id":"https:\/\/hotel-webdesign.com\/communication-en-ligne\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/hotel-webdesign.com\/es\/"},{"@type":"ListItem","position":2,"name":"Optimiser la communication en ligne d\u2019une r\u00e9sidence de vacances"}]},{"@type":"WebSite","@id":"https:\/\/hotel-webdesign.com\/#website","url":"https:\/\/hotel-webdesign.com\/","name":"Web design per hotel","description":"Web Agency Alberghi Ristoranti","publisher":{"@id":"https:\/\/hotel-webdesign.com\/#organization"},"alternateName":"Agence Web Hotels Restaurants","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hotel-webdesign.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/hotel-webdesign.com\/#organization","name":"Web design per hotel","url":"https:\/\/hotel-webdesign.com\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/logo\/image\/","url":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/11\/Hotel-Web-Design-logo-v2-version-grise.png","contentUrl":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/11\/Hotel-Web-Design-logo-v2-version-grise.png","width":497,"height":181,"caption":"Hotel Web Design"},"image":{"@id":"https:\/\/hotel-webdesign.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/hotelwebd"]},{"@type":"Person","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/person\/61c7a52a8103c14255c8f26074eb204b","name":"Web design per hotel","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/hotel-webdesign.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/072fe9721d7feafef4891675def49268d0b54e0cb72305cd56b8ff09cd2ae2d3?s=96&d=mm&r=g","caption":"Hotel Web Design"}}]}},"_links":{"self":[{"href":"https:\/\/hotel-webdesign.com\/it\/wp-json\/wp\/v2\/posts\/14396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotel-webdesign.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotel-webdesign.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotel-webdesign.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hotel-webdesign.com\/it\/wp-json\/wp\/v2\/comments?post=14396"}],"version-history":[{"count":6,"href":"https:\/\/hotel-webdesign.com\/it\/wp-json\/wp\/v2\/posts\/14396\/revisions"}],"predecessor-version":[{"id":16699,"href":"https:\/\/hotel-webdesign.com\/it\/wp-json\/wp\/v2\/posts\/14396\/revisions\/16699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotel-webdesign.com\/it\/wp-json\/wp\/v2\/media\/14397"}],"wp:attachment":[{"href":"https:\/\/hotel-webdesign.com\/it\/wp-json\/wp\/v2\/media?parent=14396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotel-webdesign.com\/it\/wp-json\/wp\/v2\/categories?post=14396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotel-webdesign.com\/it\/wp-json\/wp\/v2\/tags?post=14396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}