{"id":16838,"date":"2025-12-16T13:22:49","date_gmt":"2025-12-16T11:22:49","guid":{"rendered":"https:\/\/hotel-webdesign.com\/comment-booking-tire-parti-des-marques-des-hoteliers-grace-a-google-ads"},"modified":"2025-12-16T23:02:50","modified_gmt":"2025-12-16T21:02:50","slug":"come-booking-sfrutta-i-marchi-alberghieri-con-gli-annunci-di-google","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/it\/come-booking-sfrutta-i-marchi-alberghieri-con-gli-annunci-di-google\/","title":{"rendered":"Come Booking sfrutta i marchi alberghieri con Google Ads"},"content":{"rendered":"<div id=\"fws_69d41c52f3040\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top animatedbgvideo zindex-set\"  style=\"padding-top: 0px; padding-bottom: 0px;  z-index: 999;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.09); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(255,255,255,0.01);  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"video-color-overlay row-bg-layer\" data-color=\"\"><\/div>\n\t\t\t\n\t\t\t<div class=\"nectar-video-wrap row-bg-layer\" data-bg-alignment=\"\">\n\t\t\t\t<div class=\"nectar-video-inner\">\n\t\t\t\t<video class=\"nectar-video-bg\" width=\"1800\" height=\"700\" preload=\"auto\" loop autoplay muted playsinline><\/video>    \t\t<\/div>\n\t\t\t <\/div>\n\n\t\t\t<div class=\"nectar-shape-divider-wrap no-color\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"curve_opacity\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"> <path d=\"M 0 14 s 88.64 3.48 300 36 c 260 40 514 27 703 -10 l 12 28 l 3 36 h -1018 z\"><\/path> <path d=\"M 0 45 s 271 45.13 500 32 c 157 -9 330 -47 515 -63 v 86 h -1015 z\"><\/path> <path d=\"M 0 58 s 188.29 32 508 32 c 290 0 494 -35 494 -35 v 45 h -1002 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-9 postcontentcolumn wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"10px\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(255,255,255,0.01)\" data-bg-opacity=\"0.5\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.5; background-color: rgba(255,255,255,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"herethecontent\">\n<p>booking google ads: non appena un internauta digita il nome della vostra struttura, Booking si posiziona al di sopra del vostro sito ufficiale, paga meno il click grazie alla sua forza d'urto e cattura parte della vendita in commissioni. Questo meccanismo, apparentemente semplice, \u00e8 estremamente efficace perch\u00e9 combina l'offerta sulle query del marchio, i motori di metasearch degli hotel e un'eccellente esecuzione pubblicitaria. Ecco come questa piattaforma sfrutta la vostra reputazione su Google per generare prenotazioni e soprattutto come potete riprendere il controllo del traffico del vostro marchio senza perdere il vostro margine.<\/p>\n<h2>Che cosa fa Booking della query del vostro marchio<\/h2>\n<p>Quando una ricerca include il nome del vostro hotel, Booking appare spesso con una ricca pubblicit\u00e0, estensioni di prezzo, recensioni ed elementi di rassicurazione. L'obiettivo \u00e8 duplice. Da un lato, allontanare all'ultimo minuto un internauta gi\u00e0 convinto del vostro marchio. Dall'altro, massimizzare il tasso di conversione con una pagina di risultati altamente ottimizzata che evidenzia la disponibilit\u00e0, le foto, la politica di cancellazione e, soprattutto, un messaggio di prezzo aggressivo.<\/p>\n<p>Tecnicamente, la piattaforma sfrutta l'intera gamma di formati sponsorizzati. Gli annunci responsive, combinati con le estensioni teaser e link, creano un blocco massiccio che spinge i risultati organici pi\u00f9 in basso. Le variazioni dei messaggi testano costantemente cosa scatena il clic: offerte del giorno, cancellazione gratuita, ultimo prezzo, prenotazione sicura. Da l\u00ec, Booking rimanda a una pagina che elenca la vostra struttura tra le altre, per catturare valore anche se l'utente web finisce per prenotare un concorrente nella stessa zona.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"Come Booking sfrutta i marchi alberghieri con Google Ads\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/07\/ektlh4_u7ao.jpg\" alt=\"marketing alberghiero - Come Booking sfrutta i marchi alberghieri con Google Ads\" \/><\/p>\n<p>La caratteristica distintiva \u00e8 la sistematizzazione. I budget sono centralizzati, le offerte sono automatizzate dall'apprendimento e i test sono incessanti. Su scala globale, anche un micro-miglioramento dei tassi di clic o di conversione vale milioni. Gli albergatori, invece, affrontano questo rullo compressore con risorse limitate e siti talvolta meno persuasivi. Il differenziale di esecuzione crea un divario che si allarga a ogni impressione a pagamento.<\/p>\n<h2>Il ruolo centrale dei motori di metasearch e di Google Hotel Ads<\/h2>\n<p>La visibilit\u00e0 non \u00e8 pi\u00f9 solo una questione di annunci di testo. I moduli di comparazione dei prezzi e di distribuzione inseriti nel Knowledge Panel della vostra struttura, in Google Maps e nel Local Pack spostano le rotte. Booking li utilizza ampiamente perch\u00e9 il rapporto costo\/prenotazione \u00e8 spesso eccezionale, soprattutto per i marchi forti.<\/p>\n<p>Per comprendere le leve in gioco, \u00e8 necessario dare una rapida occhiata ad esse. Il formato di riferimento sul lato motore \u00e8 dettagliato in <a href=\"https:\/\/roomraccoon.fr\/blog\/google-hotel-ads-le-guide-complet\/\" target=\"_blank\" rel=\"noopener\">Google Hotel Ads: la guida completa<\/a>. Alimentazione di tariffe e disponibilit\u00e0, strategie di offerta, location: tutto lavora insieme per mettere in competizione i vostri canali a vostro favore. Se la vostra connessione diretta non \u00e8 ammissibile, se la vostra parit\u00e0 di prezzo non \u00e8 valida o se le vostre offerte sono timide, lascerete automaticamente spazio alle OTA.<\/p>\n<h3>Tutte le opzioni e la massima copertura del mercato<\/h3>\n<p>Booking, come altri distributori, sta sfruttando le opzioni di visualizzazione ampliate per estendere la propria copertura. L'articolo di SiteMinder sull'argomento fa luce su questa dinamica e sul suo impatto sulla visibilit\u00e0 delle strutture ricettive. Vedere <a href=\"https:\/\/www.siteminder.com\/fr\/r\/distribution-hoteliere\/metamoteurs\/google-hotel-ads-quapporte-la-fonctionnalite-toutes-options-de-google-a-votre-hotel\/\" target=\"_blank\" rel=\"noopener\">Google Hotel Ads: cosa pu\u00f2 fare la funzione Tutte le opzioni di Google per il vostro hotel?<\/a>. Quando tutto \u00e8 attivato, all'utente vengono offerti pi\u00f9 canali e pi\u00f9 combinazioni di prezzi, il che favorisce meccanicamente gli operatori in grado di fare offerte continue, di mostrare prezzi sensibili alla domanda e di coprire tutti i segmenti (mobile, soggiorni lunghi, soci, ecc.).<\/p>\n<div class=\"hwd-google-cta\">\n<div class=\"hwd-google-cta__logo\"><img decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"Google\" \/><\/div>\n<div class=\"hwd-google-cta__content\">\n<p><strong>Web design per hotel<\/strong> \u00e8 un partner di Google con <strong>Hotel Google<\/strong> :<br \/>\nla vostra disponibilit\u00e0 e le vostre tariffe vengono continuamente inviate a Google, che visualizza link di prenotazione gratuiti<br \/>\nalla pagina di prenotazione.<br \/>\nQuesti collegamenti possono rappresentare circa <strong>Da 10% a 15%<\/strong> prenotazioni aggiuntive senza commissioni.<br \/>\nLeggi l'articolo su<br \/>\n<a href=\"https:\/\/hotel-webdesign.com\/it\/link-di-prenotazione-alberghiera-gratuita-su-google-come-beneficiarne\/\" target=\"_blank\" rel=\"noopener\"><br \/>\nLink di prenotazione gratuiti di Google<br \/>\n<\/a>.<\/p>\n<\/div>\n<\/div>\n<p>\u00c8 importante essere consapevoli del cambiamento che sta avvenendo. La query del vostro marchio non vi appartiene pi\u00f9 nella mente del consumatore. Diventa un punto di ingresso neutro in un mercato in cui l'offerta migliore, o pi\u00f9 visibile, ha la meglio. Booking si sente a casa, perch\u00e9 questo \u00e8 proprio il suo modello.<\/p>\n<h2>Perch\u00e9 questa strategia funziona cos\u00ec bene per Booking?<\/h2>\n<p>In primo luogo, perch\u00e9 le richieste di marchio sono l'area pi\u00f9 redditizia per il marketing alberghiero. L'intenzione \u00e8 forte e la probabilit\u00e0 di acquisto molto alta. Catturando questo traffico, Booking riduce drasticamente il suo costo medio di acquisizione e aumenta la sua quota di mercato di clienti che avrebbero potuto prenotare direttamente.<\/p>\n<p>In secondo luogo, perch\u00e9 la piattaforma agisce su scala massiccia. Mette insieme dati, budget, talenti creativi e test-and-learn su milioni di query. Il suo motore di conversione \u00e8 ottimizzato fino all'ossessione: ordinamento dei risultati per valore atteso, messaggi urgenti (numero di camere rimanenti), differenziazione per segmento (offerta mobile, Genius), retargeting cross-device. Ogni micro-attrito viene rintracciato, ogni micro-guadagno capitalizzato.<\/p>\n<p>Infine, perch\u00e9 gli albergatori stanno lasciando una finestra aperta. Siti lenti, UX eterogenea, contenuti di prezzo poco chiari, navigazione mobile perfettibile, motori di prenotazione poco stimolanti, mancanza di vantaggi diretti visibili. Se l'esperienza diretta non \u00e8 immediatamente superiore, l'utente passer\u00e0 al canale pi\u00f9 rassicurante e veloce: quello che occupa la parte superiore della pagina e promette semplicit\u00e0.<\/p>\n<h2>L'impatto sul margine e sui costi di acquisizione<\/h2>\n<p>Booking aggiunge la sua commissione ai costi mediatici di una vendita ottenuta tramite un annuncio a pagamento. Da un punto di vista economico, si paga due volte per la stessa conversione del marchio. Anche se la piattaforma acquista il clic, \u00e8 sempre il vostro budget operativo a sostenere la commissione.<\/p>\n<p>La vera domanda non \u00e8 quanto costa la commissione, ma qual \u00e8 la reale incrementalit\u00e0? In altre parole, quanta parte delle prenotazioni generate dall'OTA sul vostro nome sarebbe tornata direttamente a voi se l'annuncio non fosse stato presente? Con i marchi affermati, la cannibalizzazione \u00e8 spesso elevata. E pi\u00f9 la vostra zona \u00e8 competitiva, pi\u00f9 l'adsorbimento dei viaggi del marchio da parte dei motori di metasearch accentua questa deriva.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"Come Booking sfrutta i marchi alberghieri con Google Ads\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/partial-view-of-businessman-with-cyborg-hand-holdi-2024-11-15-04-34-44-utc.jpg\" alt=\"settore alberghiero - Come Booking sfrutta i marchi alberghieri con Google Ads\" \/><\/p>\n<p>Il rischio aggiuntivo risiede nell'apprendimento degli algoritmi. Se lasciate che le OTA vincano le vostre offerte per il marchio per mesi, i modelli di Smart Bidding lo accettano come un risultato normale. A quel punto dovrete pagare di pi\u00f9 - o offrire pi\u00f9 valore - per invertire la tendenza. Da qui l'importanza di una presenza continua, anche con un budget ridotto, sulle query del vostro marchio, abbinata a un sito ufficiale ad alte prestazioni.<\/p>\n<h2>Riprendere il controllo: tattiche pratiche<\/h2>\n<p>Il primo pilastro \u00e8 una campagna di branding correttamente strutturata. Fate una chiara distinzione tra marchio puro, marchio + destinazione ed errori ortografici comuni. Creare annunci dedicati ai dispositivi mobili. Moltiplicate le varianti del messaggio, ma mantenete una promessa chiara e tangibile fin dal primo titolo: migliore tariffa garantita + vantaggio esclusivo (upgrade soggetto a disponibilit\u00e0, drink di benvenuto, parcheggio gratuito, ecc.) Lavorate sulle estensioni di prezzo, tagline e link per riempire lo spazio.<\/p>\n<p>Il secondo pilastro \u00e8 la qualit\u00e0 della pagina di destinazione. Deve caricarsi in meno di due secondi, mostrare il confronto dei valori in un batter d'occhio e posizionare il motore di prenotazione sopra la linea di galleggiamento. L'estetica e la struttura aiutano molto la conversione. Per strutturare i blocchi, le colonne e la gerarchia visiva, potete ispirarvi a <a href=\"https:\/\/hotel-webdesign.com\/it\/le-basi-della-progettazione-di-un-sito-utilizzando-griglie-sezioni-e-colonne\/\" target=\"_self\">Le basi della progettazione di un sito utilizzando griglie, sezioni e colonne<\/a>.<\/p>\n<p>Il terzo pilastro \u00e8 un'esperienza mobile senza soluzione di continuit\u00e0. Touch, leggibilit\u00e0, navigazione con una sola mano, disponibilit\u00e0 immediata e vantaggi diretti sono tutti elementi cruciali. Le foto devono essere compresse senza perdere qualit\u00e0, il calendario deve essere fluido e il riepilogo del carrello deve essere chiaro. Progettare questa ergonomia significa partire da misure e usi concreti. Su questo punto, <a href=\"https:\/\/hotel-webdesign.com\/it\/adottare-i-giusti-accorgimenti-per-progettare-un-sito-alberghiero\/\" target=\"_self\">Come progettare il sito di un hotel<\/a> vi fornir\u00e0 un metodo pragmatico.<\/p>\n<p>Il quarto pilastro \u00e8 il contenuto vivo. I viaggiatori acquistano fiducia quando percepiscono un'autentica attivit\u00e0 editoriale: notizie locali, informazioni sul dietro le quinte della struttura, aggiornamenti sui servizi, eventi. Un modulo di notizie ben curato rassicura gli utenti e aumenta la SEO. Se avete bisogno di strutturare questo tipo di sezione, consultate <a href=\"https:\/\/hotel-webdesign.com\/it\/le-basi-del-design-di-un-sito-web-di-notizie\/\" target=\"_self\">Le basi del design di un sito web di notizie<\/a>.<\/p>\n<p>Il quinto pilastro \u00e8 la riprova sociale. Includete recensioni recenti e verificate nella landing page, specificate le valutazioni per segmento (coppie, famiglie, business) e aggiungete micro-notizie contestualizzate accanto ai servizi chiave (colazione, spa, Wi-Fi). Questo ancoraggio della fiducia, se \u00e8 pi\u00f9 visibile con voi che con Booking, inverte il vantaggio percepito.<\/p>\n<div class=\"hwd-google-cta\">\n<div class=\"hwd-google-cta__logo\"><img decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"Google\" \/><\/div>\n<div class=\"hwd-google-cta__content\">\n<p><strong>Web design per hotel<\/strong> \u00e8 un partner di Google con <strong>Hotel Google<\/strong> :<br \/>\nla vostra disponibilit\u00e0 e le vostre tariffe vengono continuamente inviate a Google, che visualizza link di prenotazione gratuiti<br \/>\nalla pagina di prenotazione.<br \/>\nQuesti collegamenti possono rappresentare circa <strong>Da 10% a 15%<\/strong> prenotazioni aggiuntive senza commissioni.<br \/>\nLeggi l'articolo su<br \/>\n<a href=\"https:\/\/hotel-webdesign.com\/it\/link-di-prenotazione-alberghiera-gratuita-su-google-come-beneficiarne\/\" target=\"_blank\" rel=\"noopener\"><br \/>\nLink di prenotazione gratuiti di Google<br \/>\n<\/a>.<\/p>\n<\/div>\n<\/div>\n<h2>Ottimizzare la vostra presenza sul motore di metasearch per hotel<\/h2>\n<p>Se non si compare nel modulo di comparazione dei prezzi, Booking deve solo incassare. \u00c8 quindi meglio alimentare Hotel Ads direttamente (tramite il vostro motore o il vostro partner) con un feed pulito, stabile e competitivo. Lavorate sulla parit\u00e0, non per essere pi\u00f9 economici delle OTA - un obiettivo spesso irrealistico - ma perch\u00e9 l'utente veda un chiaro vantaggio nel prenotare con voi: flessibilit\u00e0, vantaggi esclusivi, crediti da spendere sul posto.<\/p>\n<p>Per quanto riguarda le offerte, iniziate in modo semplice: strategie CPC manuali sul marchio per controllare la base, quindi testate modelli di percentuale del fatturato o CPA quando il volume diventa significativo. Segmentate per dispositivo e per mercato in uscita; l'intento mobile locale non ha lo stesso costo n\u00e9 lo stesso tasso di conversione di una ricerca desktop all'estero. Per un quadro di ottimizzazione molto operativo, vedere <a href=\"https:\/\/fr.mirai.com\/blog\/les-cles-pour-ameliorer-le-rendement-de-vos-campagnes-sur-google-hotel-ads-4eme-partie\/\" target=\"_blank\" rel=\"noopener\">Le chiavi per migliorare le prestazioni delle vostre campagne Google Hotel Ads<\/a>.<\/p>\n<p>Monitorare costantemente la qualit\u00e0 dei prezzi. Le discrepanze in termini di tasse, oneri o errori di mappatura distruggono la fiducia e inducono i clienti a passare all'OTA. Impostate avvisi giornalieri sulle discrepanze di prezzo per data e per mercato. Infine, allineate il vostro motore di prenotazione con un breve tunnel di conversione, un codice sconto ultravisibile per i membri e l'evidenziazione dei vantaggi diretti.<\/p>\n<h2>Caso speciale: residenze e soggiorni lunghi<\/h2>\n<p>Quando si tratta di soggiorni di oltre sette notti, la battaglia si combatte sulle fasce di prezzo, sulle condizioni di cancellazione e sui messaggi di valore (cucina attrezzata, lavanderia, spazio di lavoro). Booking eccelle nella visualizzazione di questi attributi. Sta a voi renderli ancora pi\u00f9 chiari sul vostro sito e negli annunci del vostro marchio. Per strutturare la vostra offerta in questo segmento, potete fare affidamento su <a href=\"https:\/\/hotel-webdesign.com\/it\/promuovere-una-residenza-alberghiera\/\" target=\"_self\">Come promuovere efficacemente una residenza alberghiera<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"Come Booking sfrutta i marchi alberghieri con Google Ads\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/09\/yhn4okt6ci0.jpg\" alt=\"prenotazione diretta - Come Booking sfrutta i marchi alberghieri con Google Ads\" \/><\/p>\n<p>Create una pagina dedicata ai soggiorni lunghi con blocchi di risparmio crescenti e immagini concrete, e alimentate Hotel Ads con un comparto di prezzi specifico. Disattivate gli sconti per i soci che vi collocano sistematicamente al di sotto del prezzo diretto; sostituiteli con un vantaggio specifico riservato al vostro club.<\/p>\n<h2>AI e automazione: la nuova prima linea<\/h2>\n<p>Le campagne dei marchi e i motori di metasearch sono ora ottimizzati da sistemi di offerta intelligenti. Booking, con i suoi volumi monumentali, sta guidando questi modelli a suo vantaggio. Gli albergatori devono quindi collegare i propri segnali di valore: margine per camera, probabilit\u00e0 di upsell, costo del servizio. Se le conversioni sono misurate solo in termini di prenotazioni lorde, l'algoritmo favorir\u00e0 le vendite meno redditizie.<\/p>\n<p>L'automazione pu\u00f2 funzionare per voi se la alimentate correttamente. Impostate conversioni migliorate sul lato motore, importate i valori delle transazioni al netto delle commissioni e create pubblici di fidelizzazione per aumentare la retention. Per anticipare l'impatto della tecnologia sulle vostre organizzazioni e aziende, leggete <a href=\"https:\/\/hotel-webdesign.com\/it\/limpatto-di-lia-sul-mercato-del-lavoro-e-i-ruoli-nel-web-design\/\" target=\"_self\">L'impatto dell'intelligenza artificiale sul mercato del lavoro e sui ruoli nel web design<\/a>. Non si tratta solo di strumenti, ma anche di persone: quali nuove competenze sono necessarie per gestire canali che sono diventati algoritmici?<\/p>\n<h2>La governance del marchio: contratto e protezione<\/h2>\n<p>La pubblicit\u00e0 non \u00e8 sufficiente. Controllate le clausole contrattuali: alcune autorizzano esplicitamente l'acquisto del nome del vostro stabilimento da parte del partner, mentre altre lo vietano o lo limitano. Documentate le vostre richieste, istituite un sistema di monitoraggio delle pubblicit\u00e0 concorrenti sul vostro marchio e richiedete un arbitrato non appena viene superata una soglia.<\/p>\n<p>Sui motori di ricerca, registrate il vostro marchio ogni volta che \u00e8 possibile e segnalate qualsiasi uso improprio nei testi degli annunci. Anche se le offerte sul vostro marchio non sono vietate, l'uso del nome nell'annuncio potrebbe esserlo, a seconda della giurisdizione e della politica. Per quanto riguarda le campagne, escludete i termini di marchi concorrenti e pulite attentamente le query dinamiche per non alimentare l'overbidding generale.<\/p>\n<h2>Misurare l'incrementalit\u00e0 senza sbagliarsi<\/h2>\n<p>Senza test, non c'\u00e8 verit\u00e0. Per stimare la cannibalizzazione delle vendite del vostro marchio, fate degli esperimenti: tagliate temporaneamente le vostre inserzioni in un'area geografica ristretta e confrontate la quota delle OTA. Oppure, al contrario, aumentate le offerte in determinate date, monitorando le prenotazioni dirette rispetto a quelle degli intermediari.<\/p>\n<p>Confrontate anche il comportamento di navigazione. Quando gli annunci del vostro marchio sono attivi, il tasso di coinvolgimento nella pagina di destinazione \u00e8 in aumento? Le vendite accessorie (colazione, spa) tengono il passo? Le cancellazioni sono in calo? Questi segnali aiutano a misurare il valore al di l\u00e0 della semplice prenotazione. E soprattutto, monitorate il costo complessivo della distribuzione, non solo il ROAS dei media. Una campagna di brand redditizia che sposta le vendite dirette alle OTA \u00e8 un calcolo sbagliato.<\/p>\n<div class=\"hwd-google-cta\">\n<div class=\"hwd-google-cta__logo\"><img decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-logo.png\" alt=\"Google\" \/><\/div>\n<div class=\"hwd-google-cta__content\">\n<p><strong>Web design per hotel<\/strong> \u00e8 un partner di Google con <strong>Hotel Google<\/strong> :<br \/>\nla vostra disponibilit\u00e0 e le vostre tariffe vengono continuamente inviate a Google, che visualizza link di prenotazione gratuiti<br \/>\nalla pagina di prenotazione.<br \/>\nQuesti collegamenti possono rappresentare circa <strong>Da 10% a 15%<\/strong> prenotazioni aggiuntive senza commissioni.<br \/>\nLeggi l'articolo su<br \/>\n<a href=\"https:\/\/hotel-webdesign.com\/it\/link-di-prenotazione-alberghiera-gratuita-su-google-come-beneficiarne\/\" target=\"_blank\" rel=\"noopener\"><br \/>\nLink di prenotazione gratuiti di Google<br \/>\n<\/a>.<\/p>\n<\/div>\n<\/div>\n<h2>Piano d'azione di 90 giorni<\/h2>\n<p>Giorni da 1 a 15. Audit espresso. Principali query del marchio, annunci concorrenti, qualit\u00e0 della landing page, tempo di caricamento, parit\u00e0 di prezzo, presenza nel modulo hotel. Individuare i difetti visibili (nessun beneficio diretto, motore di prenotazione troppo basso, mancanza di elementi di rassicurazione).<\/p>\n<p>Giorni 16-30. Riordino. Lanciare o riformulare la campagna del marchio, scrivere tre varianti a beneficio diretto, attivare tutte le estensioni, creare una landing page dedicata. Collegare il miglioramento delle conversioni con il valore netto della transazione. Aggiornare il modulo di prova sociale e chiarire la politica di cancellazione.<\/p>\n<p>Giorni 31-45. Metasearch. Attivare o riparare il flusso Hotel Ads, testare una strategia CPC sul marchio, creare un comparto prezzi esclusivo e un codice club visibile. Pulire le discrepanze di prezzo e automatizzare un avviso giornaliero.<\/p>\n<p>Giorni 46-60. Test e iterazioni. Test A\/B sulla promessa di valore, adeguamento dell'audience, segmentazione per dispositivo e geografia, sperimentazione di un'offerta pi\u00f9 alta su finestre di prenotazione a breve termine. Misurazione del costo complessivo della distribuzione.<\/p>\n<p>Giorni 61-90. Industrializzazione. Modelli di pagina per le offerte stagionali, routine settimanale di analisi dei termini di ricerca, dashboard per canale, politica scritta di governance del marchio e relazioni con i distributori. Definizione delle soglie di intervento e degli scenari di escalation contrattuale.<\/p>\n<h2>Elevare l'esperienza diretta al di sopra del mercato<\/h2>\n<p>La leva pi\u00f9 sottovalutata rimane la UX. Quando il vostro sito \u00e8 pi\u00f9 appetibile, chiaro e veloce della pagina OTA, l'effetto cumulativo sul tasso di conversione compensa la differenza di consapevolezza. Progettate pagine leggere, immagini ottimizzate, una galleria priva di distrazioni e vantaggi esclusivi presentati all'inizio della pagina. Mettete in evidenza le ragioni emotive che vi spingono a scegliere la vostra struttura: ospitalit\u00e0, carattere, quartiere, eventi, attenzione personalizzata. Il mercato \u00e8 forte di razionalit\u00e0, ma debole di emozioni autentiche legate a un marchio unico.<\/p>\n<p>Pensate anche alla fase successiva alla prenotazione. Comunicazioni intelligenti prima del soggiorno, la possibilit\u00e0 di gestire la prenotazione in modo semplice, opzioni di upsell pertinenti e trasparenti contribuiscono a creare un'esperienza complessiva superiore che incoraggia la fedelt\u00e0, riducendo automaticamente la dipendenza dalla piattaforma.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"Come Booking sfrutta i marchi alberghieri con Google Ads\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-uey8ati6d0.jpg\" alt=\"webmarketing hotel - Come Booking sfrutta i marchi alberghieri con Google Ads\" \/><\/p>\n<h2>Conclusione: trasformare i vincoli in vantaggi<\/h2>\n<p>Booking non ruba il traffico del vostro marchio, ma sfrutta metodicamente le regole del gioco pubblicitario e l'economia dei motori di metasearch. Finch\u00e9 la vostra offerta diretta rimarr\u00e0 meno visibile, meno chiara o meno credibile, gli algoritmi avranno la meglio. La buona notizia \u00e8 che la query del marchio \u00e8 proprio il punto in cui potete fare pi\u00f9 leva: messaggio, pagina, vantaggi, parit\u00e0 e misurazione.<\/p>\n<p>Rimettendo al centro l'esperienza ufficiale - promessa chiara, vantaggio esclusivo, pagina di atterraggio veloce, presenza solida sul modulo dell'hotel - riducete la cannibalizzazione, abbassate i costi di distribuzione e recuperate terreno, clic dopo clic. E se volete accelerare questo aggiornamento, potete ottenere un'assistenza rapida via <a href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\" target=\"_self\">Il vostro preventivo in 5 minuti<\/a>. Passare da una strategia di marca difensiva a una offensiva non \u00e8 un lusso: \u00e8 la chiave per catturare il valore che voi stessi avete creato.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-3 blogsidebar wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"10px\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#E5E1E1\" data-bg-opacity=\"0.2\" data-hover-bg=\"#C5BDBD\" data-hover-bg-opacity=\"0.2\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.2; background-color: #E5E1E1;\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap  custom-size\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"305\" width=\"1024\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1024x305.png\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1024x305.png 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-300x89.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-768x229.png 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1536x457.png 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-18x5.png 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1.png 1783w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1765898930642\" >\n\t<div class=\"txtsidebar\" style=\"text-align: center;\"><strong>Web design per hotel<br \/>\nL'agenzia digitale per il settore alberghiero, della ristorazione e del turismo<\/strong><\/div>\n<div class=\"txtsidebar\" style=\"text-align: justify; margin-top: 25px;\">Grazie alla nostra duplice esperienza nel settore digitale e in quello alberghiero, possiamo aiutare albergatori e proprietari nella loro trasformazione: creazione di siti web, ottimizzazione SEO, campagne pubblicitarie mirate, collegamento con i software aziendali.<\/div>\n<\/div>\n\n\n\n<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"169\" width=\"300\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/Creative-3D-Visual-Animation-Website-Development-2.gif\" alt=\"\"  \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div><div class=\"nectar-cta  hover_color_99AFA8 border_radius_100px alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit has-icon font_size_desktop_14px top_position_desktop_16px\" data-color=\"custom\" data-using-bg=\"true\" data-style=\"basic\" data-display=\"block\" data-alignment=\"center\" data-text-color=\"custom\" style=\"--nectar-text-color: #FDFDFD; --nectar-button-color: #C2CCD3; --nectar-button-color-hover: #99AFA8; --nectar-icon-gap: 5px; \"><span style=\"color: #FDFDFD;\" class=\"nectar-button-type\"><span class=\"link_wrap\" style=\"padding-top: 2%; padding-right: 2%; padding-bottom: 2%; padding-left: 2%; background-color: #C2CCD3;\"><i><span class=\"im-icon-wrap\"><span><svg role=\"presentation\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\">\n        <path d=\"M12.399 23.391c-3.027 0-5.872-1.179-8.013-3.316-4.419-4.419-4.419-11.612 0-16.028 2.14-2.139 4.987-3.321 8.013-3.321 3.028 0 5.872 1.18 8.013 3.321 4.419 4.417 4.419 11.607 0 16.028-2.141 2.137-4.987 3.316-8.013 3.316zM12.399 2.057c-2.671 0-5.181 1.040-7.071 2.931-3.899 3.899-3.899 10.243 0 14.14 1.889 1.888 4.4 2.925 7.071 2.925s5.183-1.037 7.071-2.925c3.899-3.901 3.899-10.245 0-14.14-1.889-1.891-4.4-2.931-7.071-2.931zM12.32 17.332c-0.368 0-0.667-0.3-0.667-0.667v-9.333c0-0.367 0.299-0.667 0.667-0.667s0.667 0.3 0.667 0.667v9.333c0 0.367-0.299 0.667-0.667 0.667zM16.987 12.665h-9.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h9.333c0.367 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM28.691 31.275c-0.569 0-1.104-0.223-1.508-0.625l-9.217-9.253 3.115-3.127 9.225 9.252c0.833 0.833 0.833 2.191 0 3.024l-0.107 0.104c-0.403 0.404-0.939 0.625-1.508 0.625zM19.848 21.396l8.28 8.311c0.303 0.301 0.827 0.303 1.131 0l0.107-0.107c0.311-0.311 0.311-0.82 0-1.137l-8.283-8.305-1.235 1.239z\"><\/path>\n        <\/svg><\/span><\/span><\/i><a target=\"_blank\" class=\"link_text\" role=\"button\" href=\"\/it\/contatto\/\"><span class=\"text\">Analisi gratuita del vostro sito<\/span><\/a><\/span><\/span><\/div>\n    <div class=\"row blog-recent columns-1\" data-style=\"list_featured_first_row\" data-color-scheme=\"light\" data-remove-post-date=\"1\" data-remove-post-author=\"1\" data-remove-post-comment-number=\"1\" data-remove-post-nectar-love=\"1\">\n\n      \n      <div class=\"col span_12 post-17008 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-conversion-web\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/perche-il-tuo-sito-non-converte-nonostante-un-buon-tasso-di-traffico\/\" aria-label=\"Perch\u00e9 il tuo sito non converte nonostante un buon tasso di traffico\"><\/a><a class=\"featured\" aria-label=\"Perch\u00e9 il tuo sito non converte nonostante un buon tasso di traffico\" href=\"https:\/\/hotel-webdesign.com\/it\/perche-il-tuo-sito-non-converte-nonostante-un-buon-tasso-di-traffico\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"403\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-600x403.jpg\" class=\"attachment-portfolio-thumb size-portfolio-thumb wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-600x403.jpg 600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-900x604.jpg 900w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-400x269.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/a>            <div class=\"post-header featured\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-blog\/\">notizie sul blog<\/a><\/span>              <h3>Perch\u00e9 il tuo sito non converte nonostante un buon tasso di traffico<\/h3>            <\/div><!--\/post-header-->\n\n            <div class=\"excerpt\">traffico senza conversione Attiri gente\u2026 ma non le persone giuste Un sito pu\u00f2...<\/div>\n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17007 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/sito-alberghiero-e-motore-di-prenotazione-cio-che-le-agenzie-generaliste-dimenticano\/\" aria-label=\"Sito alberghiero e motore di prenotazione: ci\u00f2 che le agenzie generaliste dimenticano\"><\/a><a class=\"small\" aria-label=\"Sito alberghiero e motore di prenotazione: ci\u00f2 che le agenzie generaliste dimenticano\" href=\"https:\/\/hotel-webdesign.com\/it\/sito-alberghiero-e-motore-di-prenotazione-cio-che-le-agenzie-generaliste-dimenticano\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-blog\/\">notizie sul blog<\/a><\/span>              <h5>Sito alberghiero e motore di prenotazione: ci\u00f2 che le agenzie generaliste dimenticano<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17006 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/come-un-redesign-del-sito-puo-ridurre-la-vostra-dipendenza-dalle-ota\/\" aria-label=\"Come un redesign del sito pu\u00f2 ridurre la tua dipendenza dalle OTA\"><\/a><a class=\"small\" aria-label=\"Come un redesign del sito pu\u00f2 ridurre la tua dipendenza dalle OTA\" href=\"https:\/\/hotel-webdesign.com\/it\/come-un-redesign-del-sito-puo-ridurre-la-vostra-dipendenza-dalle-ota\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-blog\/\">notizie sul blog<\/a><\/span>              <h5>Come un redesign del sito pu\u00f2 ridurre la tua dipendenza dalle OTA<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17005 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/perche-gli-hotel-indipendenti-hanno-tutto-linteresse-a-investire-nel-loro-sito-web\/\" aria-label=\"Perch\u00e9 gli hotel indipendenti hanno tutto l\u2019interesse a investire nel loro sito web\"><\/a><a class=\"small\" aria-label=\"Perch\u00e9 gli hotel indipendenti hanno tutto l\u2019interesse a investire nel loro sito web\" href=\"https:\/\/hotel-webdesign.com\/it\/perche-gli-hotel-indipendenti-hanno-tutto-linteresse-a-investire-nel-loro-sito-web\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-blog\/\">notizie sul blog<\/a><\/span>              <h5>Perch\u00e9 gli hotel indipendenti hanno tutto l\u2019interesse a investire nel loro sito web<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16999 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-distribution-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/il-vero-costo-delle-commissioni-di-booking-e-airbnb-sulla-redditivita-di-un-hotel\/\" aria-label=\"Il vero costo delle commissioni di Booking e Airbnb sulla redditivit\u00e0 di un hotel\"><\/a><a class=\"small\" aria-label=\"Il vero costo delle commissioni di Booking e Airbnb sulla redditivit\u00e0 di un hotel\" href=\"https:\/\/hotel-webdesign.com\/it\/il-vero-costo-delle-commissioni-di-booking-e-airbnb-sulla-redditivita-di-un-hotel\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-blog\/\">notizie sul blog<\/a><\/span>              <h5>Il vero costo delle commissioni di Booking e Airbnb sulla redditivit\u00e0 di un hotel<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16985 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/come-trasformare-i-visitatori-di-booking-in-clienti-diretti\/\" aria-label=\"Come trasformare i visitatori di Booking in clienti diretti\"><\/a><a class=\"small\" aria-label=\"Come trasformare i visitatori di Booking in clienti diretti\" href=\"https:\/\/hotel-webdesign.com\/it\/come-trasformare-i-visitatori-di-booking-in-clienti-diretti\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"noleggio sito web hotel\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-300x300.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-768x768.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-800x800.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel.jpg 1024w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-blog\/\">notizie sul blog<\/a><\/span>              <h5>Come trasformare i visitatori di Booking in clienti diretti<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16981 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-fidelisation-client\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/perche-le-piattaforme-di-prenotazione-catturano-i-tuoi-clienti-fedeli\/\" aria-label=\"Perch\u00e9 le piattaforme di prenotazione catturano i vostri clienti fedeli\"><\/a><a class=\"small\" aria-label=\"Perch\u00e9 le piattaforme di prenotazione catturano i vostri clienti fedeli\" href=\"https:\/\/hotel-webdesign.com\/it\/perche-le-piattaforme-di-prenotazione-catturano-i-tuoi-clienti-fedeli\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-blog\/\">notizie sul blog<\/a><\/span>              <h5>Perch\u00e9 le piattaforme di prenotazione catturano i vostri clienti fedeli<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16979 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-hotelier\" >\n\n        \n            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https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-blog\/\">notizie sul blog<\/a><\/span>              <h5>Sito web alberghiero: investimento o costo inutile<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16968 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-webdesign-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/come-un-buon-webdesign-puo-raddoppiare-la-prenotazione-diretta\/\" aria-label=\"Come un buon webdesign pu\u00f2 raddoppiare le prenotazioni dirette\"><\/a><a class=\"small\" aria-label=\"Come un buon webdesign pu\u00f2 raddoppiare le prenotazioni dirette\" href=\"https:\/\/hotel-webdesign.com\/it\/come-un-buon-webdesign-puo-raddoppiare-la-prenotazione-diretta\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-blog\/\">notizie sul blog<\/a><\/span>              <h5>Come un buon webdesign pu\u00f2 raddoppiare le prenotazioni dirette<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16967 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-directe\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/gli-errori-che-spingono-i-vostri-clienti-a-prenotare-su-booking-piuttosto-che-sul-vostro-sito\/\" aria-label=\"Gli errori che spingono i vostri clienti a prenotare su Booking invece che sul vostro sito\"><\/a><a class=\"small\" aria-label=\"Gli errori che spingono i vostri clienti a prenotare su Booking invece che sul vostro sito\" href=\"https:\/\/hotel-webdesign.com\/it\/gli-errori-che-spingono-i-vostri-clienti-a-prenotare-su-booking-piuttosto-che-sul-vostro-sito\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-blog\/\">notizie sul blog<\/a><\/span>              <h5>Gli errori che spingono i vostri clienti a prenotare su Booking invece che sul vostro sito<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16966 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-touristique\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/perche-un-sito-vetrina-non-basta-piu-per-un-hotel-o-una-casa-vacanze\/\" aria-label=\"Perch\u00e9 un sito \u201cvetrina\u201d non basta pi\u00f9 per un hotel o una casa vacanze\"><\/a><a class=\"small\" aria-label=\"Perch\u00e9 un sito \u201cvetrina\u201d non basta pi\u00f9 per un hotel o una casa vacanze\" href=\"https:\/\/hotel-webdesign.com\/it\/perche-un-sito-vetrina-non-basta-piu-per-un-hotel-o-una-casa-vacanze\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-blog\/\">notizie sul blog<\/a><\/span>              <h5>Perch\u00e9 un sito \u201cvetrina\u201d non basta pi\u00f9 per un hotel o una casa vacanze<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16965 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/come-aumentare-le-prenotazioni-dirette-senza-aumentare-il-budget-di-marketing\/\" aria-label=\"Come aumentare le prenotazioni dirette senza aumentare il budget marketing\"><\/a><a class=\"small\" aria-label=\"Come aumentare le prenotazioni dirette senza aumentare il budget marketing\" href=\"https:\/\/hotel-webdesign.com\/it\/come-aumentare-le-prenotazioni-dirette-senza-aumentare-il-budget-di-marketing\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-blog\/\">notizie sul blog<\/a><\/span>              <h5>Come aumentare le prenotazioni dirette senza aumentare il budget marketing<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16960 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marque-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/i-limiti-di-booking-e-airbnb-per-costruire-un-marchio-alberghiero\/\" aria-label=\"I limiti di Booking e Airbnb per costruire un marchio alberghiero\"><\/a><a class=\"small\" aria-label=\"I limiti di Booking e Airbnb per costruire un marchio alberghiero\" href=\"https:\/\/hotel-webdesign.com\/it\/i-limiti-di-booking-e-airbnb-per-costruire-un-marchio-alberghiero\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-500x500.jpg 500w, 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      <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16947 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-ventes-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/come-unagenzia-web-aiuta-un-hotel-a-riprendere-il-controllo-delle-proprie-vendite\/\" aria-label=\"Come un\u2019agenzia web aiuta un hotel a riprendere il controllo delle sue vendite\"><\/a><a class=\"small\" aria-label=\"Come un\u2019agenzia web aiuta un hotel a riprendere il controllo delle sue vendite\" href=\"https:\/\/hotel-webdesign.com\/it\/come-unagenzia-web-aiuta-un-hotel-a-riprendere-il-controllo-delle-proprie-vendite\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-350x350.jpg 350w, 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class=\"small\" aria-label=\"Esempi di siti internet per love room\" href=\"https:\/\/hotel-webdesign.com\/it\/esempi-di-siti-internet-per-love-room\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-140x140.webp\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-140x140.webp 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-100x100.webp 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-500x500.webp 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-350x350.webp 350w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"actualites-webdesign\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-webdesign-2\/\">Notizie sul webdesign<\/a><\/span>              <h5>Esempi di siti internet per love room<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16891 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/perche-airbnb-non-sostituisce-un-vero-sito-di-prenotazione-diretta\/\" aria-label=\"Perch\u00e9 Airbnb non sostituisce un vero sito di prenotazione diretta\"><\/a><a class=\"small\" aria-label=\"Perch\u00e9 Airbnb non sostituisce un vero sito di prenotazione diretta\" href=\"https:\/\/hotel-webdesign.com\/it\/perche-airbnb-non-sostituisce-un-vero-sito-di-prenotazione-diretta\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-140x140.jpg 140w, 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140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-blog\/\">notizie sul blog<\/a><\/span>              <h5>Perch\u00e9 Airbnb non sostituisce un vero sito di prenotazione diretta<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16890 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-directe\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/sito-hotel-vs-booking-cio-che-il-tuo-sito-puo-fare-che-le-piattaforme-non-faranno-mai\/\" aria-label=\"Sito hotel vs Booking: ci\u00f2 che il tuo sito pu\u00f2 fare che le piattaforme non faranno mai\"><\/a><a class=\"small\" aria-label=\"Sito hotel vs Booking: ci\u00f2 che il tuo sito pu\u00f2 fare che le piattaforme non faranno mai\" href=\"https:\/\/hotel-webdesign.com\/it\/sito-hotel-vs-booking-cio-che-il-tuo-sito-puo-fare-che-le-piattaforme-non-faranno-mai\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-blog\/\">notizie sul blog<\/a><\/span>              <h5>Sito hotel vs Booking: ci\u00f2 che il tuo sito pu\u00f2 fare che le piattaforme non faranno mai<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16888 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/come-ridurre-le-commissioni-booking-grazie-a-un-sito-internet-performante\/\" aria-label=\"Come ridurre le commissioni di Booking grazie a un sito Internet performante\"><\/a><a class=\"small\" aria-label=\"Come ridurre le commissioni di Booking grazie a un sito Internet performante\" href=\"https:\/\/hotel-webdesign.com\/it\/come-ridurre-le-commissioni-booking-grazie-a-un-sito-internet-performante\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-blog\/\">notizie sul blog<\/a><\/span>              <h5>Come ridurre le commissioni di Booking grazie a un sito Internet performante<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16885 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-design-minimaliste\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/a-importanza-della-semplicita-e-del-minimalismo-nel-web-design\/\" aria-label=\"L&#039;importanza della semplicit\u00e0 e del minimalismo nel web design\"><\/a><a class=\"small\" aria-label=\"L&#039;importanza della semplicit\u00e0 e del minimalismo nel web design\" href=\"https:\/\/hotel-webdesign.com\/it\/a-importanza-della-semplicita-e-del-minimalismo-nel-web-design\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-choosing-photos-for-magazine-page-2025-02-11-12-53-53-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-choosing-photos-for-magazine-page-2025-02-11-12-53-53-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-choosing-photos-for-magazine-page-2025-02-11-12-53-53-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-choosing-photos-for-magazine-page-2025-02-11-12-53-53-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-choosing-photos-for-magazine-page-2025-02-11-12-53-53-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-choosing-photos-for-magazine-page-2025-02-11-12-53-53-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-choosing-photos-for-magazine-page-2025-02-11-12-53-53-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-blog\/\">notizie sul blog<\/a><\/span>              <h5>L'importanza della semplicit\u00e0 e del minimalismo nel web design<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16881 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-optimisation-conversion\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/progettazione-di-landing-page-ad-alta-conversione\/\" aria-label=\"Progettazione di landing page ad alta conversione\"><\/a><a class=\"small\" aria-label=\"Progettazione di landing page ad alta conversione\" href=\"https:\/\/hotel-webdesign.com\/it\/progettazione-di-landing-page-ad-alta-conversione\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/categoria\/notizie-sul-blog\/\">notizie sul blog<\/a><\/span>              <h5>Progettazione di landing page ad alta conversione<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n    <\/div><!--\/blog-recent-->\n\n  <div class=\"nectar-cta  hover_color_99AFA8 border_radius_100px alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit has-icon font_size_desktop_14px\" data-color=\"custom\" data-using-bg=\"true\" data-style=\"basic\" data-display=\"block\" data-alignment=\"center\" data-text-color=\"custom\" style=\"--nectar-text-color: #FDFDFD; --nectar-button-color: #C2CCD3; --nectar-button-color-hover: #99AFA8; --nectar-icon-gap: 5px; \"><span style=\"color: #FDFDFD;\" class=\"nectar-button-type\"><span class=\"link_wrap\" style=\"padding-top: 2%; padding-right: 2%; padding-bottom: 2%; padding-left: 2%; background-color: #C2CCD3;\"><i><span class=\"im-icon-wrap\"><span><svg role=\"presentation\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\">\n        <path d=\"M2.667 30.667h26.667v1.333h-26.667v-1.333zM30.667 5.333h1.333v24h-1.333v-24zM29.312 32v-1.333c0.747 0 1.355-0.608 1.355-1.355h1.333c0 1.483-1.205 2.688-2.688 2.688zM2.667 2.667h26.667v1.333h-26.667v-1.333zM2.667 32c-1.471 0-2.667-1.195-2.667-2.667h1.333c0 0.736 0.599 1.333 1.333 1.333v1.333zM0 5.333h1.333v24h-1.333v-24zM1.333 5.333h-1.333c0-1.469 1.196-2.667 2.667-2.667v1.333c-0.735 0-1.333 0.597-1.333 1.333zM32 5.333h-1.333c0-0.736-0.599-1.333-1.333-1.333v-1.333c1.472 0 2.667 1.197 2.667 2.667zM8.667 6c-0.368 0-0.667-0.299-0.667-0.667v-4c0-0.368 0.299-0.667 0.667-0.667s0.667 0.299 0.667 0.667v4c0 0.368-0.299 0.667-0.667 0.667zM23.333 6c-0.367 0-0.667-0.299-0.667-0.667v-4c0-0.368 0.3-0.667 0.667-0.667s0.667 0.299 0.667 0.667v4c0 0.368-0.3 0.667-0.667 0.667zM26.667 9.333h-21.333c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h21.333c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 13.333h-4c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.299 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 13.333h-5.333c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 13.333h-4c-0.367 0-0.667-0.299-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 17.333h-4c-0.368 0-0.667-0.3-0.667-0.667 0-0.368 0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.299 0.667 0.667 0 0.367-0.299 0.667-0.667 0.667zM18.667 17.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667 0-0.368 0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.299 0.667 0.667 0 0.367-0.3 0.667-0.667 0.667zM26.667 17.333h-4c-0.367 0-0.667-0.3-0.667-0.667 0-0.368 0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.299 0.667 0.667 0 0.367-0.3 0.667-0.667 0.667zM9.333 21.333h-4c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 21.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 21.333h-4c-0.367 0-0.667-0.3-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 25.333h-4c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 25.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 25.333h-4c-0.367 0-0.667-0.3-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667z\"><\/path>\n        <\/svg><\/span><\/span><\/i><a target=\"_blank\" class=\"link_text\" role=\"button\" href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\"><span class=\"text\">Appuntamento telefonico<\/span><\/a><\/span><\/span><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"googlecta\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-hotel-ads.svg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1683977772092\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10514 size-full alignleft\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"\" width=\"266\" height=\"107\" \/><span style=\"color: #000000;\">Hotel Web Design \u00e8 un partner di Google con il <strong>Hotel Google<\/strong>compresi i nostri clienti <strong>beneficio su base giornaliera<\/strong>Ricerca su Google: le informazioni sul vostro alloggio, sulla disponibilit\u00e0 e sui prezzi vengono inviate continuamente al motore di ricerca, che visualizza i link di prenotazione gratuiti dalla ricerca su Google direttamente alla vostra pagina di prenotazione. <strong>Questi link gratuiti\u00a0<\/strong>rappresentano circa 15% di prenotazioni aggiuntive senza commissioni per i nostri clienti nel 2022! Leggete il nostro articolo su <a href=\"https:\/\/hotel-webdesign.com\/it\/link-di-prenotazione-alberghiera-gratuita-su-google-come-beneficiarne\/\" target=\"_blank\" rel=\"noopener\">link di prenotazione gratuiti da Google<\/a><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"sitereservationcta\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">Sito web di prenotazione<\/h2>\n<h2>-<br \/>\nServizi di prenotazione per hotel e case vacanza<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Sito chiavi in mano con formazione sull'interfaccia di amministrazione alla consegna<\/li>\n<li>Logo e carta grafica adattati. Possibilit\u00e0 di utilizzare i vostri elementi esistenti<\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-naturel-hotel-ristorante\/\">Referenziazione alberghiera<\/a><\/li>\n<li>Integrazione di <a href=\"https:\/\/hotel-webdesign.com\/it\/motore-di-prenotazione-channel-manager-camera-dalbergo\/\">modulo prenotazioni\u00a0<\/a><\/li>\n<li>o integrazione di un motore di prenotazione esterno (Reservit, Availpro, Mister booking, Roomcloud, ecc.)<\/li>\n<li>Integrazione di elementi HTML specifici (portali di recensioni, recensioni dei clienti, meteo, stampa, pop-up, chat diretta, ecc.)<\/li>\n<li>Sicurezza SSL \/ HTTPS<\/li>\n<li>Multilingua<\/li>\n<li>Interfaccia utente del sito web<\/li>\n<li>Hosting e nome di dominio<\/li>\n<li>Consegna veloce<\/li>\n<\/ul>\n<a class=\"nectar-button n-sc-button medium accent-color regular-button\"  href=\"\/it\/contatto\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>RICHIEDI UN PREVENTIVO<\/span><\/a> <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesigncta\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3630 size-small faviconhwdcalltoactionsection\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-100x100.png 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-140x140.png 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-500x500.png 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-350x350.png 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-270x270.png 270w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-192x192.png 192w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-180x180.png 180w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-32x32.png 32w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png 512w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #acb9ca;\"><strong>Web design per hotel<\/strong><\/span> \u00e8 la web agency <span style=\"color: #acb9ca;\"><strong>100% dedicato all'industria alberghiera<\/strong><\/span>Possiamo aiutarvi in tutti gli aspetti della comunicazione digitale per la vostra struttura ricettiva: <span style=\"color: #acb9ca;\"><strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/prenotazione-del-sito-di-creazione\/\">siti web di prenotazione<\/a><\/strong>, <strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-naturel-hotel-ristorante\/\">referenziazione naturale<\/a><\/strong><\/span> specializzata nel settore alberghiero, <span style=\"color: #acb9ca;\"><strong><span style=\"text-decoration: none;\"><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-google-annunci-hotel-ristorante\/\">Riferimento a Google Ads<\/a> <\/span><\/strong><\/span>e Google Hotel Ads, campagne di social network, carte grafiche e loghi per hotel.<span style=\"color: #993366;\"><br \/>\n<span style=\"color: #acb9ca;\"><strong><a class=\"\" style=\"color: #acb9ca;\" href=\"\/it\/contatto\/\" target=\"_Blank\" rel=\"noopener\">Fissate un appuntamento oggi stesso<\/a> <\/strong><\/span><\/span>per una consulenza gratuita su come ottimizzare la gestione digitale della vostra struttura ricettiva.\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"landing page Allineare la promessa con l\u2019intenzione: la base delle conversioni Una pagina di atterraggio performante non convince un visitatore che esita: lo conferma ad alta velocit\u00e0...","protected":false},"author":23,"featured_media":16801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"booking google ads","_yoast_wpseo_title":"Comment Booking tire parti des marques des h\u00f4teliers gr\u00e2ce \u00e0 Google Ads","_yoast_wpseo_metadesc":"booking google ads \u2014 Conseils concrets, erreurs \u00e0 \u00e9viter et bonnes pratiques pour am\u00e9liorer vos r\u00e9sultats et vos r\u00e9servations directes.","_yoast_wpseo_opengraph-title":"Comment Booking tire parti des marques des h\u00f4teliers 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