{"id":17013,"date":"2026-04-16T03:06:36","date_gmt":"2026-04-16T01:06:36","guid":{"rendered":"https:\/\/hotel-webdesign.com\/site-hotelier-pourquoi-copier-booking-est-une-erreur-strategique\/"},"modified":"2026-04-16T03:06:36","modified_gmt":"2026-04-16T01:06:36","slug":"sito-alberghiero-perche-copiare-booking-e-un-errore-strategico","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/it\/site-hotelier-pourquoi-copier-booking-est-une-erreur-strategique\/","title":{"rendered":"Sito alberghiero: perch\u00e9 copiare Booking \u00e8 un errore strategico"},"content":{"rendered":"<div id=\"fws_69e367f7d29be\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top animatedbgvideo zindex-set\"  style=\"padding-top: 0px; padding-bottom: 0px;  z-index: 999;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.09); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(255,255,255,0.01);  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"video-color-overlay row-bg-layer\" data-color=\"\"><\/div>\n\t\t\t\n\t\t\t<div class=\"nectar-video-wrap row-bg-layer\" data-bg-alignment=\"\">\n\t\t\t\t<div class=\"nectar-video-inner\">\n\t\t\t\t<video class=\"nectar-video-bg\" width=\"1800\" height=\"700\" preload=\"auto\" loop autoplay muted playsinline><\/video>    \t\t<\/div>\n\t\t\t <\/div>\n\n\t\t\t<div class=\"nectar-shape-divider-wrap no-color\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"curve_opacity\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"> <path d=\"M 0 14 s 88.64 3.48 300 36 c 260 40 514 27 703 -10 l 12 28 l 3 36 h -1018 z\"><\/path> <path d=\"M 0 45 s 271 45.13 500 32 c 157 -9 330 -47 515 -63 v 86 h -1015 z\"><\/path> <path d=\"M 0 58 s 188.29 32 508 32 c 290 0 494 -35 494 -35 v 45 h -1002 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-9 postcontentcolumn wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"10px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(255,255,255,0.01)\" data-bg-opacity=\"0.5\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.5; background-color: rgba(255,255,255,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"herethecontent\">sito web alberghiero<\/p>\n<h2>Copiare Booking: un riflesso comprensibile\u2026 ma una scommessa sbagliata<\/h2>\n<p>sito web alberghiero \u2014 Quando un albergatore ripensa il suo sito, la voglia di ispirarsi a Booking \u00e8 quasi automatica: pagine piene di recensioni, urgenza (pi\u00f9 di 2 camere), calendario onnipresente, confronto dei prezzi, raccomandazioni infinite. Sulla carta, \u00e8 ci\u00f2 che funziona. Nella realt\u00e0, ricalcare questa esperienza \u00e8 un errore strategico, perch\u00e9 Booking non ha gli stessi obiettivi, non gli stessi leve, e soprattutto non gli stessi vincoli di un hotel indipendente.<\/p>\n<p>Booking ottimizza per tenere l\u2019utente nel suo ecosistema, moltiplicare le opzioni, rimandare la decisione se necessario, poi convertire grazie alla sua potenza di distribuzione, al suo marchio, al suo budget di acquisizione e al suo database. Un hotel, invece, deve fare il contrario: rassicurare in fretta, differenziarsi chiaramente, guidare verso la prenotazione diretta con il minor attrito possibile. Copiare l\u2019interfaccia di una OTA equivale ad adottare una logica che non \u00e8 la vostra, e che pu\u00f2 persino cannibalizzare le vostre vendite dirette.<\/p>\n<h2>Non giocate lo stesso gioco: OTA vs hotel<\/h2>\n<p>Una OTA \u00e8 un centro commerciale digitale. Il suo ruolo \u00e8 aggregare l\u2019offerta, standardizzare il confronto e catturare la domanda nel momento in cui il viaggiatore esita ancora tra pi\u00f9 strutture. Un hotel, invece, \u00e8 un marchio, un\u2019esperienza e una promessa locale. Il vostro sito non deve essere un comparatore: deve essere un decisore.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"Sito alberghiero: perch\u00e9 copiare Booking \u00e8 un errore strategico\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4.jpg\" alt=\"hotel marketing \u2014 Sito alberghiero: perch\u00e9 copiare Booking \u00e8 un errore strategico\" \/><\/p>\n<p>Su Booking, l\u2019utente accetta un\u2019interfaccia densa, perch\u00e9 cerca un compromesso tra prezzo, posizione, punteggio, condizioni, e vuole scorrere rapidamente decine di opzioni. Sul vostro sito, questo eccesso di informazioni pu\u00f2 avere l\u2019effetto opposto: sovraccarico cognitivo, dubbi, e uscite verso\u2026 Booking, appunto, per verificare.<\/p>\n<h2>La falsa buona idea dei pattern di Booking (e perch\u00e9 si ritorcono contro di voi)<\/h2>\n<h3>1) L\u2019urgenza artificiale e la fiducia<\/h3>\n<p>I messaggi di scarsit\u00e0 (ultimo prezzo, qualcuno sta guardando questa camera) sono efficaci in un contesto di marketplace, ma rischiosi su un sito di hotel: se l\u2019urgenza sembra forzata, rovina la percezione di trasparenza. Ora, la vendita diretta si basa sulla fiducia: chiarezza delle tariffe, coerenza delle condizioni e senso di controllo.<\/p>\n<p>Ci\u00f2 che funziona meglio: una scarsit\u00e0 reale (date, eventi, stagione), spiegata semplicemente, e vantaggi diretti dichiarati (miglior tariffa garantita, upgrade secondo disponibilit\u00e0, condizioni pi\u00f9 flessibili), senza una messa in scena aggressiva.<\/p>\n<h3>2) Una pagina elenco invece di un percorso decisionale<\/h3>\n<p>Booking vi mostra elenchi: camere, opzioni, simili, anche i clienti hanno guardato\u2026. Su un sito alberghiero, riprodurre questa logica porta spesso a un effetto catalogo. L\u2019utente non capisce pi\u00f9 che cosa fa il valore delle vostre camere, n\u00e9 quale scegliere, n\u00e9 perch\u00e9 prenotare qui piuttosto che altrove.<\/p>\n<p>Avete interesse a costruire un percorso: contesto (per chi, per quale soggiorno), prove (foto, recensioni, dettagli utili), poi scelta guidata (confronto chiaro delle camere, benefici, regole). In altre parole: meno elementi, pi\u00f9 senso.<\/p>\n<h3>3) La sovra-ottimizzazione della conversione senza identit\u00e0<\/h3>\n<p>Copiare Booking spinge a copiare un\u2019estetica utilitaristica: blocchi fitti, icone standard, wording neutro. Risultato: perdete ci\u00f2 che \u00e8 la vostra forza. L\u2019hotel non \u00e8 un prodotto intercambiabile. Se il vostro sito assomiglia a una OTA, segnalate inconsciamente che l\u2019esperienza \u00e8 standardizzata, quindi che il prezzo \u00e8 l\u2019argomento principale. E se il prezzo diventa centrale, entrate in una battaglia che non potete vincere in modo duraturo.<\/p>\n<div class=\"hwd-google-cta\">\n<div class=\"hwd-google-cta__logo\">\n    <img decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"Google\" loading=\"lazy\"\/>\n  <\/div>\n<div class=\"hwd-google-cta__content\">\n<p>      <strong>Web design per hotel<\/strong> \u00e8 un partner di Google con <strong>Hotel Google<\/strong> :<br \/>\n      le vostre disponibilit\u00e0 e i vostri prezzi vengono continuamente inviati a Google, che visualizza link di prenotazione gratuiti alla vostra pagina di prenotazione.<br \/>\n      Questi collegamenti possono rappresentare circa <strong>Da 10% a 15%<\/strong> prenotazioni aggiuntive senza commissioni. Leggete l'articolo su <a href=\"https:\/\/hotel-webdesign.com\/it\/link-di-prenotazione-alberghiera-gratuita-su-google-come-beneficiarne\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n        Link di prenotazione gratuiti di Google<br \/>\n      <\/a>.<\/p>\n<\/div>\n<\/div>\n<h2>La trappola economica: copiare la UX di una OTA aumenta la vostra dipendenza dalle OTA<\/h2>\n<p>C\u2019\u00e8 una conseguenza spesso sottovalutata: un sito troppo simile a Booking rafforza il riflesso OTA. Il viaggiatore si dice: Posso prenotare qui\u2026 o su Booking, dove ho i miei punti, le mie abitudini, le mie cancellazioni semplificate, e forse un prezzo simile. Se il vostro sito non crea un valore specifico, non offrite alcuna ragione per rompere l\u2019abitudine.<\/p>\n<p>Il paradosso \u00e8 crudele: investite in un restyling, ma alimentate un percorso mentale che finisce altrove. Se cercate invece di riprendere il controllo sulla vostra distribuzione, un approccio pensato per la vendita diretta \u00e8 pi\u00f9 redditizio dell\u2019imitazione di una piattaforma.<\/p>\n<p>Per approfondire questa logica, l\u2019articolo <a href=\"https:\/\/hotel-webdesign.com\/it\/come-un-redesign-del-sito-puo-ridurre-la-vostra-dipendenza-dalle-ota\/\" target=\"_self\">Come un redesign pu\u00f2 ridurre la vostra dipendenza dalle OTA<\/a> dettaglia le leve concrete che cambiano davvero la quota del diretto.<\/p>\n<h2>La credibilit\u00e0 non si copia: si costruisce<\/h2>\n<p>Booking beneficia di un enorme capitale di fiducia: notoriet\u00e0 mondiale, recensioni standardizzate, servizio clienti percepito come terzo di fiducia e un\u2019esperienza utente familiare. Se riprendete gli stessi codici, rischiate un confronto immediato\u2026 senza averne le garanzie. La credibilit\u00e0 del vostro hotel deve esprimersi in modo diverso: trasparenza, prove contestualizzate, coerenza tra promessa e realt\u00e0 e qualit\u00e0 della presentazione.<\/p>\n<p>Gli albergatori a volte lo percepiscono come una pressione: Booking si prende tutta la visibilit\u00e0. Questo tema torna regolarmente nell\u2019attualit\u00e0, come mostra <a href=\"https:\/\/www.tf1info.fr\/conso\/video-reportage-booking-veut-avoir-le-monopole-de-la-visibilite-le-coup-de-colere-d-un-hotelier-contre-la-plateforme-de-reservation-2307163.html\" target=\"_blank\" rel=\"noopener\">questo servizio sulla battaglia della visibilit\u00e0<\/a>. La risposta strategica non \u00e8 imitare la piattaforma, ma rafforzare il vostro asset proprietario: il vostro marchio e il vostro canale diretto.<\/p>\n<h2>La sicurezza e la serenit\u00e0: un vantaggio competitivo del diretto\u2026 a condizione di provarlo<\/h2>\n<p>Un altro punto essenziale: la prenotazione online \u00e8 anche una questione di sicurezza percepita. I viaggiatori sono sempre pi\u00f9 attenti alle frodi, ai messaggi sospetti, agli intermediari. Questo non significa che le OTA siano cattive, ma che il clima di diffidenza cresce e che dovete rassicurare attivamente.<\/p>\n<p>Le truffe che colpiscono i viaggiatori dopo una prenotazione finiscono regolarmente in prima pagina e ricordano l\u2019importanza di un percorso chiaro e sicuro. A questo proposito, <a href=\"https:\/\/www.lefigaro.fr\/voyages\/conseils\/cette-nouvelle-arnaque-booking-piege-les-voyageurs-juste-apres-leur-reservation-20260413\" target=\"_blank\" rel=\"noopener\">questo articolo su una truffa che prende di mira dei clienti<\/a> illustra bene perch\u00e9 la fiducia non si gioca solo sul design, ma sull\u2019ecosistema e sulle buone pratiche.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"Sito alberghiero: perch\u00e9 copiare Booking \u00e8 un errore strategico\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-npxxwgq33zq.jpg\" alt=\"hotellerie \u2014 Sito alberghiero: perch\u00e9 copiare Booking \u00e8 un errore strategico\" \/><\/p>\n<p>Sul vostro sito, rassicurare non passa dal fare come Booking, ma da segnali concreti: pagamento sicuro esplicito, note legali accessibili, politica di cancellazione comprensibile, contatto diretto e coerenza tra motore di prenotazione e informazioni del sito.<\/p>\n<p>Se volete strutturare questa parte senza appesantire le vostre pagine, <a href=\"https:\/\/hotel-webdesign.com\/it\/come-rassicurare-i-clienti-affinche-prenotino-direttamente\/\" target=\"_self\">questo articolo dedicato agli elementi di rassicurazione<\/a> fornisce una traccia attuabile.<\/p>\n<h2>Copiare l\u2019interfaccia non copia la performance (e pu\u00f2 persino peggiorarla)<\/h2>\n<p>Booking investe fortune in test A\\\/B, data science, personalizzazione, anti-frode, velocit\u00e0 di caricamento e ottimizzazione multi-paese. La performance che percepite (conversione, fluidit\u00e0, funziona) non deriva solo dai blocchi visibili: deriva da una macchina decisionale alimentata da dati massivi.<\/p>\n<p>Un hotel che copia i blocchi senza la meccanica dietro ottiene spesso:<\/p>\n<p>\u2013 pagine pi\u00f9 pesanti (script, widget, caroselli), quindi pi\u00f9 lente su mobile ;<\/p>\n<p>\u2013 una gerarchia informativa confusa (troppi elementi di conversione che si cannibalizzano) ;<\/p>\n<p>\u2013 un motore di prenotazione mal integrato, che interrompe l\u2019esperienza nel momento cruciale ;<\/p>\n<p>\u2013 tassi di abbandono elevati nonostante un traffico corretto.<\/p>\n<p>E quando i risultati non arrivano, l\u2019errore classico \u00e8 aggiungere ancora strati (pop-up, banner, chat, sticky bar), cosa che peggiora la situazione. Se il vostro sito ha traffico ma non converte, il problema spesso non \u00e8 che manchino le ricette di Booking, ma la chiarezza, la proposta di valore e la continuit\u00e0 del percorso. Su questo punto, <a href=\"https:\/\/hotel-webdesign.com\/it\/perche-il-tuo-sito-non-converte-nonostante-un-buon-tasso-di-traffico\/\" target=\"_self\">l\u2019analisi delle cause di mancata conversione nonostante una buona audience<\/a> aiuta a diagnosticare senza cadere nella surench\u00e8re.<\/p>\n<h2>Il motore di prenotazione: il punto in cui l\u2019imitazione fa pi\u00f9 danni<\/h2>\n<p>Molti siti cercano di riprodurre l\u2019esperienza OTA intorno al calendario, alle tariffe barrate, alle opzioni, ai confronti. Ma la sfida non \u00e8 fare lo stesso, \u00e8 fare semplice, coerente e senza interruzioni. Eppure \u00e8 proprio qui che le agenzie generaliste sbagliano: curano la vetrina, ma trascurano le cuciture tra sito, motore, channel manager, regole tariffarie e contenuti.<\/p>\n<p>Il motore non \u00e8 un widget da appoggiare. \u00c8 un sistema: visualizzazione mobile, logica delle offerte, upsell pertinente, gestione dei codici promo, messaggi di errore ed email transazionali. Se l\u2019utente ha un dubbio al momento del pagamento, se ne va. Se la politica di cancellazione \u00e8 nascosta, se ne va. Se tasse e supplementi compaiono tardi, se ne va.<\/p>\n<div class=\"hwd-cta-wrap\" style=\"background-image:url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg');\">\n<div class=\"hwd-cta-card\">\n<div class=\"hwd-cta-logo\">\n      <img decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png\" alt=\"Web design per hotel\" \/>\n    <\/div>\n<div class=\"hwd-cta-text\">\n<p>        <strong>Web design per hotel<\/strong> \u00e8 la web agency 100% dedicata al settore alberghiero, che vi supporta in tutti gli aspetti della comunicazione digitale: siti web di prenotazione, ottimizzazione naturale dei motori di ricerca specializzata nel settore alberghiero, Google Ads e Google Hotel Ads, campagne di social networking, carte grafiche e loghi.<\/p>\n<p class=\"hwd-cta-link\">\n        <a href=\"\/it\/contatto\/\" target=\"_self\">Fissate un appuntamento oggi stesso<\/a> per una consulenza gratuita sulla gestione digitale ottimale.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>Per capire ci\u00f2 che molti dimenticano a questo stadio, <a href=\"https:\/\/hotel-webdesign.com\/it\/sito-alberghiero-e-motore-di-prenotazione-cio-che-le-agenzie-generaliste-dimenticano\/\" target=\"_self\">e motore di prenotazione ci\u00f2 che le agenzie generaliste dimenticano<\/a> mette il dito sui punti tecnici e UX che pesano davvero sul diretto.<\/p>\n<h2>Il vostro vantaggio non \u00e8 il confronto, \u00e8 la proiezione<\/h2>\n<p>Booking eccelle nell\u2019aiutare l\u2019utente a confrontare. Voi dovete aiutare l\u2019utente a immaginarsi. Questo passa attraverso contenuti e una messa in scena che l\u2019OTA non pu\u00f2 offrire con la stessa precisione:<\/p>\n<p>\u2013 foto che raccontano un soggiorno (arrivo, camera, colazione, atmosfera, quartiere), non solo prove ;<\/p>\n<p>\u2013 una pagina sulla posizione utile (accesso reale, parcheggio, trasporti, tempo a piedi, punti di riferimento), non solo una mappa ;<\/p>\n<p>\u2013 informazioni che riducono l\u2019incertezza (rumore, aria condizionata, biancheria da letto, orari, accessibilit\u00e0, servizi) ;<\/p>\n<p>\u2013 risposte alle obiezioni (animali, bambini, arrivo tardivo, fatturazione professionale, biciclette, ecc.).<\/p>\n<p>Pi\u00f9 facilitate la proiezione, meno il cliente ha bisogno di un terzo per convalidare la sua decisione.<\/p>\n<h2>Il marchio e la relazione: ci\u00f2 che Booking non pu\u00f2 possedere al vostro posto<\/h2>\n<p>Un\u2019OTA pu\u00f2 intercettare una transazione. Non pu\u00f2, al posto vostro, costruire una relazione duratura con i vostri clienti. Il vostro sito \u00e8 il luogo in cui potete:<\/p>\n<p>\u2013 affermare la vostra differenza (posizionamento, stile, ospitalit\u00e0); ;<\/p>\n<p>\u2013 raccogliere preferenze (senza dipendere da un intermediario); ;<\/p>\n<p>\u2013 incoraggiare il ritorno (offerte dirette, vantaggi fedelt\u00e0 interni, comunicazione post-soggiorno); ;<\/p>\n<p>\u2013 sviluppare vendite accessorie (parcheggio, colazione, late check-out, esperienze locali) con una narrazione credibile.<\/p>\n<p>Copiare Booking spesso significa cancellare questa dimensione relazionale, trasformando il vostro hotel in un prodotto invece di farne un\u2019esperienza.<\/p>\n<h2>Ma Booking converte meglio: s\u00ec\u2026 nel suo contesto<\/h2>\n<p>Bisogna essere lucidi: un\u2019OTA pu\u00f2 convertire moltissimo perch\u00e9 accumula elementi che non avrete mai identici: account clienti gi\u00e0 creati, carte gi\u00e0 registrate, servizio clienti centralizzato, politica di generosit\u00e0 percepita, volume di recensioni e storico, e soprattutto un riflesso d\u2019uso.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"Sito alberghiero: perch\u00e9 copiare Booking \u00e8 un errore strategico\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc.jpg\" alt=\"prenotazione diretta \u2014 Sito alberghiero: perch\u00e9 copiare Booking \u00e8 un errore strategico\" \/><\/p>\n<p>La domanda giusta non \u00e8 quindi: Come fare come Booking? Ma: Quali elementi devo prendere in prestito con intelligenza, senza perdere la mia identit\u00e0, e mettendo al servizio la prenotazione diretta?<\/p>\n<p>Prendere in prestito con intelligenza significa: chiarezza dei prezzi, leggibilit\u00e0 delle condizioni, una UX mobile pulita, filtri quando sono utili (non sistematici), recensioni clienti integrate (ma contestualizzate), e un funnel di prenotazione corto e affidabile. Non: accumulare stimoli e duplicare un marketplace.<\/p>\n<h2>Una strategia pi\u00f9 redditizia: investire nel vostro canale proprietario<\/h2>\n<p>Piuttosto che imitare l\u2019OTA, investite in ci\u00f2 che possedete: il vostro nome di dominio, i vostri contenuti, la vostra base clienti, il vostro storytelling, le vostre campagne dirette e la vostra SEO locale. \u00c8 un asset che si valorizza nel tempo, mentre ogni prenotazione tramite intermediario \u00e8 un margine ceduto e un dato cliente parzialmente perso.<\/p>\n<p>Gli hotel indipendenti hanno particolarmente interesse a consolidare questa base, perch\u00e9 non hanno la forza pubblicitaria delle catene n\u00e9 l\u2019effetto volume delle piattaforme. A questo proposito, <a href=\"https:\/\/hotel-webdesign.com\/it\/perche-gli-hotel-indipendenti-hanno-tutto-linteresse-a-investire-nel-loro-sito-web\/\" target=\"_self\">questa riflessione sull\u2019investimento lato indipendenti<\/a> mostra perch\u00e9 il sito diventa uno strumento di redditivit\u00e0, non un semplice supporto vetrina.<\/p>\n<h2>Cosa fare invece di copiare Booking<\/h2>\n<p>Un approccio pi\u00f9 solido consiste nel progettare il vostro sito attorno a decisioni reali:<\/p>\n<p><strong>1) Chiarire la promessa in 5 secondi<\/strong><br \/>Chi siete? Per che tipo di soggiorno? Perch\u00e9 qui piuttosto che altrove? Un claim onesto, una foto d\u2019impatto e al massimo tre prove (posizione, esperienza, servizio).<\/p>\n<p><strong>2) Ridurre lo sforzo di scelta<\/strong><br \/>Confrontare le camere, s\u00ec, ma con una logica di raccomandazione semplice: la scelta migliore per un weekend, ideale per il telelavoro, vista + balcone.<\/p>\n<p><strong>3) Valorizzare i vantaggi del diretto<\/strong><br \/>Non serve denigrare le OTA. Dite cosa offrite in diretto: maggiore flessibilit\u00e0, colazione inclusa a seconda del periodo, check-out tardivo, bevanda di benvenuto, upgrade se disponibile, ecc. Il tutto deve essere verificabile e coerente.<\/p>\n<p><strong>4) Un motore rapido, coerente, senza sorprese<\/strong><br \/>Trasparenza su tasse, condizioni, opzioni. Email di conferma chiare. Possibilit\u00e0 di contattare facilmente l\u2019hotel.<\/p>\n<p><strong>5) Una prova sociale credibile<\/strong><br \/>Recensioni s\u00ec, ma anche stampa locale, riconoscimenti, foto autentiche, risposte alle recensioni e testimonianze orientate ai casi d\u2019uso (soggiorno di lavoro, coppia, famiglia).<\/p>\n<div class=\"frhwdquote\" style=\"background:url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ogowdvlbmsc.jpg);background-size:cover;background-position:center center;box-shadow:inset 0 0 0 1000px rgba(255,255,255,.85);padding:6%;\">\n<h2 class=\"h2frhwdquote\">Il vostro preventivo in 5 minuti<\/h2>\n<p><a class=\"apromodemo\" href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\" target=\"_blank\" rel=\"noopener\">Parliamo del vostro progetto<\/a><\/p>\n<\/div>\n<h2>Conclusione: Booking \u00e8 un canale, non un modello di sito<\/h2>\n<p>Booking \u00e8 un ottimo strumento di distribuzione. Ma copiarlo sul vostro sito vi porta ad adottare una logica da marketplace che diluisce la vostra differenziazione, indebolisce la fiducia e vi rende pi\u00f9 dipendenti dall\u2019intermediazione. La vostra strategia vincente \u00e8 un sito che accorcia la decisione, rafforza la proiezione e trasforma la fiducia in prenotazione diretta.<\/p>\n<p>Se volete valutare rapidamente cosa bisognerebbe cambiare (struttura, contenuti, motore, rassicurazione) per smettere di imitare e iniziare a performare, potete chiedere <a href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\" target=\"_self\">Il vostro preventivo in 5 minuti<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-3 blogsidebar wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"10px\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#E5E1E1\" data-bg-opacity=\"0.2\" data-hover-bg=\"#C5BDBD\" data-hover-bg-opacity=\"0.2\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.2; background-color: #E5E1E1;\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap  custom-size\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"305\" width=\"1024\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1024x305.png\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1024x305.png 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-300x89.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-768x229.png 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1536x457.png 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-18x5.png 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1.png 1783w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1765898930642\" >\n\t<div class=\"txtsidebar\" style=\"text-align: center;\"><strong>Web design per hotel<br \/>\nL'agenzia digitale per il settore alberghiero, della ristorazione e del turismo<\/strong><\/div>\n<div class=\"txtsidebar\" style=\"text-align: justify; margin-top: 25px;\">Grazie alla nostra duplice esperienza nel settore digitale e in quello alberghiero, possiamo aiutare albergatori e proprietari nella loro trasformazione: creazione di siti web, ottimizzazione SEO, campagne pubblicitarie mirate, collegamento con i software aziendali.<\/div>\n<\/div>\n\n\n\n<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"169\" width=\"300\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/Creative-3D-Visual-Animation-Website-Development-2.gif\" alt=\"\"  \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div><div class=\"nectar-cta  hover_color_99AFA8 border_radius_100px alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit has-icon font_size_desktop_14px top_position_desktop_16px\" data-color=\"custom\" data-using-bg=\"true\" data-style=\"basic\" data-display=\"block\" data-alignment=\"center\" data-text-color=\"custom\" style=\"--nectar-text-color: #FDFDFD; --nectar-button-color: #C2CCD3; --nectar-button-color-hover: #99AFA8; --nectar-icon-gap: 5px; \"><span style=\"color: #FDFDFD;\" class=\"nectar-button-type\"><span class=\"link_wrap\" style=\"padding-top: 2%; padding-right: 2%; padding-bottom: 2%; padding-left: 2%; background-color: #C2CCD3;\"><i><span class=\"im-icon-wrap\"><span><svg role=\"presentation\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\">\n        <path d=\"M12.399 23.391c-3.027 0-5.872-1.179-8.013-3.316-4.419-4.419-4.419-11.612 0-16.028 2.14-2.139 4.987-3.321 8.013-3.321 3.028 0 5.872 1.18 8.013 3.321 4.419 4.417 4.419 11.607 0 16.028-2.141 2.137-4.987 3.316-8.013 3.316zM12.399 2.057c-2.671 0-5.181 1.040-7.071 2.931-3.899 3.899-3.899 10.243 0 14.14 1.889 1.888 4.4 2.925 7.071 2.925s5.183-1.037 7.071-2.925c3.899-3.901 3.899-10.245 0-14.14-1.889-1.891-4.4-2.931-7.071-2.931zM12.32 17.332c-0.368 0-0.667-0.3-0.667-0.667v-9.333c0-0.367 0.299-0.667 0.667-0.667s0.667 0.3 0.667 0.667v9.333c0 0.367-0.299 0.667-0.667 0.667zM16.987 12.665h-9.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h9.333c0.367 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM28.691 31.275c-0.569 0-1.104-0.223-1.508-0.625l-9.217-9.253 3.115-3.127 9.225 9.252c0.833 0.833 0.833 2.191 0 3.024l-0.107 0.104c-0.403 0.404-0.939 0.625-1.508 0.625zM19.848 21.396l8.28 8.311c0.303 0.301 0.827 0.303 1.131 0l0.107-0.107c0.311-0.311 0.311-0.82 0-1.137l-8.283-8.305-1.235 1.239z\"><\/path>\n        <\/svg><\/span><\/span><\/i><a target=\"_blank\" class=\"link_text\" role=\"button\" href=\"\/it\/contatto\/\"><span class=\"text\">Analisi gratuita del vostro sito<\/span><\/a><\/span><\/span><\/div>\n    <div class=\"row blog-recent columns-1\" data-style=\"list_featured_first_row\" data-color-scheme=\"light\" data-remove-post-date=\"1\" data-remove-post-author=\"1\" data-remove-post-comment-number=\"1\" data-remove-post-nectar-love=\"1\">\n\n      \n      <div class=\"col span_12 post-17013 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-strategie-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/site-hotelier-pourquoi-copier-booking-est-une-erreur-strategique\/\" aria-label=\"Sito alberghiero: perch\u00e9 copiare Booking \u00e8 un errore strategico\"><\/a><a class=\"featured\" aria-label=\"Sito alberghiero: perch\u00e9 copiare Booking \u00e8 un errore strategico\" href=\"https:\/\/hotel-webdesign.com\/it\/site-hotelier-pourquoi-copier-booking-est-une-erreur-strategique\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"403\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-600x403.jpg\" class=\"attachment-portfolio-thumb size-portfolio-thumb wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-600x403.jpg 600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-900x604.jpg 900w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-400x269.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/a>            <div class=\"post-header featured\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h3>Sito alberghiero: perch\u00e9 copiare Booking \u00e8 un errore strategico<\/h3>            <\/div><!--\/post-header-->\n\n            <div class=\"excerpt\">sito web alberghiero Copiare Booking: un riflesso comprensibile\u2026 ma una scommessa sbagliata sito web...<\/div>\n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17010 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-directe\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-rassurer-les-clients-pour-quils-reservent-en-direct\/\" aria-label=\"Come rassicurare i clienti affinch\u00e9 prenotino direttamente\"><\/a><a class=\"small\" aria-label=\"Come rassicurare i clienti affinch\u00e9 prenotino direttamente\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-rassurer-les-clients-pour-quils-reservent-en-direct\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"noleggio sito web hotel\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-300x300.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-768x768.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-800x800.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel.jpg 1024w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Come rassicurare i clienti affinch\u00e9 prenotino direttamente<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17008 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-conversion-web\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-votre-site-ne-convertit-pas-malgre-un-bon-taux-de-frequentation\/\" aria-label=\"Perch\u00e9 il tuo sito non converte nonostante un buon tasso di traffico\"><\/a><a class=\"small\" aria-label=\"Perch\u00e9 il tuo sito non converte nonostante un buon tasso di traffico\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-votre-site-ne-convertit-pas-malgre-un-bon-taux-de-frequentation\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Perch\u00e9 il tuo sito non converte nonostante un buon tasso di traffico<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17007 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/site-hotelier-et-moteur-de-reservation-ce-que-les-agences-generalistes-oublient\/\" aria-label=\"Sito alberghiero e motore di prenotazione: ci\u00f2 che le agenzie generaliste dimenticano\"><\/a><a class=\"small\" aria-label=\"Sito alberghiero e motore di prenotazione: ci\u00f2 che le agenzie generaliste dimenticano\" href=\"https:\/\/hotel-webdesign.com\/it\/site-hotelier-et-moteur-de-reservation-ce-que-les-agences-generalistes-oublient\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Sito alberghiero e motore di prenotazione: ci\u00f2 che le agenzie generaliste dimenticano<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17006 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-une-refonte-de-site-peut-reduire-votre-dependance-aux-ota\/\" aria-label=\"Come un redesign del sito pu\u00f2 ridurre la tua dipendenza dalle OTA\"><\/a><a class=\"small\" aria-label=\"Come un redesign del sito pu\u00f2 ridurre la tua dipendenza dalle OTA\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-une-refonte-de-site-peut-reduire-votre-dependance-aux-ota\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Come un redesign del sito pu\u00f2 ridurre la tua dipendenza dalle OTA<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17005 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-les-hotels-independants-ont-tout-interet-a-investir-dans-leur-site-web\/\" aria-label=\"Perch\u00e9 gli hotel indipendenti hanno tutto l\u2019interesse a investire nel loro sito web\"><\/a><a class=\"small\" aria-label=\"Perch\u00e9 gli hotel indipendenti hanno tutto l\u2019interesse a investire nel loro sito web\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-les-hotels-independants-ont-tout-interet-a-investir-dans-leur-site-web\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-photographer-setting-up-website-2025-03-07-09-35-17-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Perch\u00e9 gli hotel indipendenti hanno tutto l\u2019interesse a investire nel loro sito web<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16999 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-distribution-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/le-vrai-cout-des-commissions-booking-et-airbnb-sur-la-rentabilite-dun-hotel\/\" aria-label=\"Il vero costo delle commissioni di Booking e Airbnb sulla redditivit\u00e0 di un hotel\"><\/a><a class=\"small\" aria-label=\"Il vero costo delle commissioni di Booking e Airbnb sulla redditivit\u00e0 di un hotel\" href=\"https:\/\/hotel-webdesign.com\/it\/le-vrai-cout-des-commissions-booking-et-airbnb-sur-la-rentabilite-dun-hotel\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Il vero costo delle commissioni di Booking e Airbnb sulla redditivit\u00e0 di un hotel<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16985 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-transformer-les-visiteurs-booking-en-clients-directs\/\" aria-label=\"Come trasformare i visitatori di Booking in clienti diretti\"><\/a><a class=\"small\" aria-label=\"Come trasformare i visitatori di Booking in clienti diretti\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-transformer-les-visiteurs-booking-en-clients-directs\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"noleggio sito web hotel\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-300x300.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-768x768.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-800x800.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel.jpg 1024w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Come trasformare i visitatori di Booking in clienti diretti<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16981 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-fidelisation-client\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-les-plateformes-de-reservation-captent-vos-clients-fideles\/\" aria-label=\"Perch\u00e9 le piattaforme di prenotazione catturano i vostri clienti fedeli\"><\/a><a class=\"small\" aria-label=\"Perch\u00e9 le piattaforme di prenotazione catturano i vostri clienti fedeli\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-les-plateformes-de-reservation-captent-vos-clients-fideles\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Perch\u00e9 le piattaforme di prenotazione catturano i vostri clienti fedeli<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16979 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/site-internet-hotelier-investissement-ou-cout-inutile\/\" aria-label=\"Sito web alberghiero: investimento o costo inutile\"><\/a><a class=\"small\" aria-label=\"Sito web alberghiero: investimento o costo inutile\" href=\"https:\/\/hotel-webdesign.com\/it\/site-internet-hotelier-investissement-ou-cout-inutile\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Sito web alberghiero: investimento o costo inutile<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16968 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-webdesign-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-un-bon-webdesign-peut-doubler-la-reservation-directe\/\" aria-label=\"Come un buon webdesign pu\u00f2 raddoppiare le prenotazioni dirette\"><\/a><a class=\"small\" aria-label=\"Come un buon webdesign pu\u00f2 raddoppiare le prenotazioni dirette\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-un-bon-webdesign-peut-doubler-la-reservation-directe\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Come un buon webdesign pu\u00f2 raddoppiare le prenotazioni dirette<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16967 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-directe\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/les-erreurs-qui-poussent-vos-clients-a-reserver-sur-booking-plutot-que-sur-votre-site\/\" aria-label=\"Gli errori che spingono i vostri clienti a prenotare su Booking invece che sul vostro sito\"><\/a><a class=\"small\" aria-label=\"Gli errori che spingono i vostri clienti a prenotare su Booking invece che sul vostro sito\" href=\"https:\/\/hotel-webdesign.com\/it\/les-erreurs-qui-poussent-vos-clients-a-reserver-sur-booking-plutot-que-sur-votre-site\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Gli errori che spingono i vostri clienti a prenotare su Booking invece che sul vostro sito<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16966 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-touristique\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-un-site-vitrine-ne-suffit-plus-pour-un-hotel-ou-une-location-saisonniere\/\" aria-label=\"Perch\u00e9 un sito \u201cvetrina\u201d non basta pi\u00f9 per un hotel o una casa vacanze\"><\/a><a class=\"small\" aria-label=\"Perch\u00e9 un sito \u201cvetrina\u201d non basta pi\u00f9 per un hotel o una casa vacanze\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-un-site-vitrine-ne-suffit-plus-pour-un-hotel-ou-une-location-saisonniere\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Perch\u00e9 un sito \u201cvetrina\u201d non basta pi\u00f9 per un hotel o una casa vacanze<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16965 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-augmenter-les-reservations-directes-sans-augmenter-son-budget-marketing\/\" aria-label=\"Come aumentare le prenotazioni dirette senza aumentare il budget marketing\"><\/a><a class=\"small\" aria-label=\"Come aumentare le prenotazioni dirette senza aumentare il budget marketing\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-augmenter-les-reservations-directes-sans-augmenter-son-budget-marketing\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Come aumentare le prenotazioni dirette senza aumentare il budget marketing<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16960 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marque-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/les-limites-de-booking-et-airbnb-pour-construire-une-marque-hoteliere\/\" aria-label=\"I limiti di Booking e Airbnb per costruire un marchio alberghiero\"><\/a><a class=\"small\" aria-label=\"I limiti di Booking e Airbnb per costruire un marchio alberghiero\" href=\"https:\/\/hotel-webdesign.com\/it\/les-limites-de-booking-et-airbnb-pour-construire-une-marque-hoteliere\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-elegant-business-woman-with-travel-trolley-luggage-2025-03-16-02-28-05-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>I limiti di Booking e Airbnb per costruire un marchio alberghiero<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16947 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-ventes-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-une-agence-web-aide-un-hotel-a-reprendre-le-controle-de-ses-ventes\/\" aria-label=\"Come un\u2019agenzia web aiuta un hotel a riprendere il controllo delle sue vendite\"><\/a><a class=\"small\" aria-label=\"Come un\u2019agenzia web aiuta un hotel a riprendere il controllo delle sue vendite\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-une-agence-web-aide-un-hotel-a-reprendre-le-controle-de-ses-ventes\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Come un\u2019agenzia web aiuta un hotel a riprendere il controllo delle sue vendite<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16935 post type-post status-publish format-standard has-post-thumbnail category-actualites-webdesign\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/exemples-de-sites-internet-pour-love-room\/\" aria-label=\"Esempi di siti internet per love room\"><\/a><a class=\"small\" aria-label=\"Esempi di siti internet per love room\" href=\"https:\/\/hotel-webdesign.com\/it\/exemples-de-sites-internet-pour-love-room\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-140x140.webp\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-140x140.webp 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-100x100.webp 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-500x500.webp 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/07\/exemple-site-love-room-web-design-creation-site-2-350x350.webp 350w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"actualites-webdesign\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/actualites-webdesign\/\">Notizie sul webdesign<\/a><\/span>              <h5>Esempi di siti internet per love room<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16891 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-airbnb-ne-remplace-pas-un-vrai-site-de-reservation-directe\/\" aria-label=\"Perch\u00e9 Airbnb non sostituisce un vero sito di prenotazione diretta\"><\/a><a class=\"small\" aria-label=\"Perch\u00e9 Airbnb non sostituisce un vero sito di prenotazione diretta\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-airbnb-ne-remplace-pas-un-vrai-site-de-reservation-directe\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Perch\u00e9 Airbnb non sostituisce un vero sito di prenotazione diretta<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16890 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-directe\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/site-hotelier-vs-booking-ce-que-votre-site-peut-faire-que-les-plateformes-ne-feront-jamais\/\" aria-label=\"Sito hotel vs Booking: ci\u00f2 che il tuo sito pu\u00f2 fare che le piattaforme non faranno mai\"><\/a><a class=\"small\" aria-label=\"Sito hotel vs Booking: ci\u00f2 che il tuo sito pu\u00f2 fare che le piattaforme non faranno mai\" href=\"https:\/\/hotel-webdesign.com\/it\/site-hotelier-vs-booking-ce-que-votre-site-peut-faire-que-les-plateformes-ne-feront-jamais\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-website-development-layout-sketch-drawing-2025-02-10-10-47-59-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Sito hotel vs Booking: ci\u00f2 che il tuo sito pu\u00f2 fare che le piattaforme non faranno mai<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-16888 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservations-directes\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-reduire-les-commissions-booking-grace-a-un-site-internet-performant\/\" aria-label=\"Come ridurre le commissioni di Booking grazie a un sito Internet performante\"><\/a><a class=\"small\" aria-label=\"Come ridurre le commissioni di Booking grazie a un sito Internet performante\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-reduire-les-commissions-booking-grace-a-un-site-internet-performant\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-jvsgcv8_vb4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Come ridurre le commissioni di Booking grazie a un sito Internet performante<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n    <\/div><!--\/blog-recent-->\n\n  <div class=\"nectar-cta  hover_color_99AFA8 border_radius_100px alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit has-icon font_size_desktop_14px\" data-color=\"custom\" data-using-bg=\"true\" data-style=\"basic\" data-display=\"block\" data-alignment=\"center\" data-text-color=\"custom\" style=\"--nectar-text-color: #FDFDFD; --nectar-button-color: #C2CCD3; --nectar-button-color-hover: #99AFA8; --nectar-icon-gap: 5px; \"><span style=\"color: #FDFDFD;\" class=\"nectar-button-type\"><span class=\"link_wrap\" style=\"padding-top: 2%; padding-right: 2%; padding-bottom: 2%; padding-left: 2%; background-color: #C2CCD3;\"><i><span class=\"im-icon-wrap\"><span><svg role=\"presentation\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\">\n        <path d=\"M2.667 30.667h26.667v1.333h-26.667v-1.333zM30.667 5.333h1.333v24h-1.333v-24zM29.312 32v-1.333c0.747 0 1.355-0.608 1.355-1.355h1.333c0 1.483-1.205 2.688-2.688 2.688zM2.667 2.667h26.667v1.333h-26.667v-1.333zM2.667 32c-1.471 0-2.667-1.195-2.667-2.667h1.333c0 0.736 0.599 1.333 1.333 1.333v1.333zM0 5.333h1.333v24h-1.333v-24zM1.333 5.333h-1.333c0-1.469 1.196-2.667 2.667-2.667v1.333c-0.735 0-1.333 0.597-1.333 1.333zM32 5.333h-1.333c0-0.736-0.599-1.333-1.333-1.333v-1.333c1.472 0 2.667 1.197 2.667 2.667zM8.667 6c-0.368 0-0.667-0.299-0.667-0.667v-4c0-0.368 0.299-0.667 0.667-0.667s0.667 0.299 0.667 0.667v4c0 0.368-0.299 0.667-0.667 0.667zM23.333 6c-0.367 0-0.667-0.299-0.667-0.667v-4c0-0.368 0.3-0.667 0.667-0.667s0.667 0.299 0.667 0.667v4c0 0.368-0.3 0.667-0.667 0.667zM26.667 9.333h-21.333c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h21.333c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 13.333h-4c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.299 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 13.333h-5.333c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 13.333h-4c-0.367 0-0.667-0.299-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 17.333h-4c-0.368 0-0.667-0.3-0.667-0.667 0-0.368 0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.299 0.667 0.667 0 0.367-0.299 0.667-0.667 0.667zM18.667 17.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667 0-0.368 0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.299 0.667 0.667 0 0.367-0.3 0.667-0.667 0.667zM26.667 17.333h-4c-0.367 0-0.667-0.3-0.667-0.667 0-0.368 0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.299 0.667 0.667 0 0.367-0.3 0.667-0.667 0.667zM9.333 21.333h-4c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 21.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 21.333h-4c-0.367 0-0.667-0.3-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 25.333h-4c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 25.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 25.333h-4c-0.367 0-0.667-0.3-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667z\"><\/path>\n        <\/svg><\/span><\/span><\/i><a target=\"_blank\" class=\"link_text\" role=\"button\" href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\"><span class=\"text\">Appuntamento telefonico<\/span><\/a><\/span><\/span><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"googlecta\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-hotel-ads.svg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1683977772092\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10514 size-full alignleft\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"\" width=\"266\" height=\"107\" \/><span style=\"color: #000000;\">Hotel Web Design \u00e8 un partner di Google con il <strong>Hotel Google<\/strong>compresi i nostri clienti <strong>beneficio su base giornaliera<\/strong>Ricerca su Google: le informazioni sul vostro alloggio, sulla disponibilit\u00e0 e sui prezzi vengono inviate continuamente al motore di ricerca, che visualizza i link di prenotazione gratuiti dalla ricerca su Google direttamente alla vostra pagina di prenotazione. <strong>Questi link gratuiti\u00a0<\/strong>rappresentano circa 15% di prenotazioni aggiuntive senza commissioni per i nostri clienti nel 2022! Leggete il nostro articolo su <a href=\"https:\/\/hotel-webdesign.com\/it\/link-di-prenotazione-alberghiera-gratuita-su-google-come-beneficiarne\/\" target=\"_blank\" rel=\"noopener\">link di prenotazione gratuiti da Google<\/a><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"sitereservationcta\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">Sito web di prenotazione<\/h2>\n<h2>-<br \/>\nServizi di prenotazione per hotel e case vacanza<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Sito chiavi in mano con formazione sull'interfaccia di amministrazione alla consegna<\/li>\n<li>Logo e carta grafica adattati. Possibilit\u00e0 di utilizzare i vostri elementi esistenti<\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-naturel-hotel-ristorante\/\">Referenziazione alberghiera<\/a><\/li>\n<li>Integrazione di <a href=\"https:\/\/hotel-webdesign.com\/it\/motore-di-prenotazione-channel-manager-camera-dalbergo\/\">modulo prenotazioni\u00a0<\/a><\/li>\n<li>o integrazione di un motore di prenotazione esterno (Reservit, Availpro, Mister booking, Roomcloud, ecc.)<\/li>\n<li>Integrazione di elementi HTML specifici (portali di recensioni, recensioni dei clienti, meteo, stampa, pop-up, chat diretta, ecc.)<\/li>\n<li>Sicurezza SSL \/ HTTPS<\/li>\n<li>Multilingua<\/li>\n<li>Interfaccia utente del sito web<\/li>\n<li>Hosting e nome di dominio<\/li>\n<li>Consegna veloce<\/li>\n<\/ul>\n<a class=\"nectar-button n-sc-button medium accent-color regular-button\"  href=\"\/it\/contatto\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>RICHIEDI UN PREVENTIVO<\/span><\/a> <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesigncta\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3630 size-small faviconhwdcalltoactionsection\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-100x100.png 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-140x140.png 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-500x500.png 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-350x350.png 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-270x270.png 270w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-192x192.png 192w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-180x180.png 180w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-32x32.png 32w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png 512w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #acb9ca;\"><strong>Web design per hotel<\/strong><\/span> \u00e8 la web agency <span style=\"color: #acb9ca;\"><strong>100% dedicato all'industria alberghiera<\/strong><\/span>Possiamo aiutarvi in tutti gli aspetti della comunicazione digitale per la vostra struttura ricettiva: <span style=\"color: #acb9ca;\"><strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/prenotazione-del-sito-di-creazione\/\">siti web di prenotazione<\/a><\/strong>, <strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-naturel-hotel-ristorante\/\">referenziazione naturale<\/a><\/strong><\/span> specializzata nel settore alberghiero, <span style=\"color: #acb9ca;\"><strong><span style=\"text-decoration: none;\"><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-google-annunci-hotel-ristorante\/\">Riferimento a Google Ads<\/a> <\/span><\/strong><\/span>e Google Hotel Ads, campagne di social network, carte grafiche e loghi per hotel.<span style=\"color: #993366;\"><br \/>\n<span style=\"color: #acb9ca;\"><strong><a class=\"\" style=\"color: #acb9ca;\" href=\"\/it\/contatto\/\" target=\"_Blank\" rel=\"noopener\">Fissate un appuntamento oggi stesso<\/a> <\/strong><\/span><\/span>per una consulenza gratuita su come ottimizzare la gestione digitale della vostra struttura ricettiva.\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"ridurre commissioni booking Ottenere prenotazioni dirette senza danneggiare la vostra distribuzione Se Booking vi porta volume, vi costa anche in margine. L\u2019obiettivo non \u00e8 lasciare la piattaforma...","protected":false},"author":23,"featured_media":16798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"site web h\u00f4telier","_yoast_wpseo_title":"Site h\u00f4telier : pourquoi copier Booking est une erreur strat\u00e9gique","_yoast_wpseo_metadesc":"site web h\u00f4telier : copier Booking est une erreur strat\u00e9gique, misez sur un web design unique et hotel marketing ax\u00e9 r\u00e9servations directes","_yoast_wpseo_opengraph-title":"Site h\u00f4telier : pourquoi copier Booking est une erreur 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