{"id":17094,"date":"2026-09-21T03:42:33","date_gmt":"2026-09-21T01:42:33","guid":{"rendered":"https:\/\/hotel-webdesign.com\/le-role-du-contenu-dans-la-reservation-directe\/"},"modified":"2026-09-21T03:42:33","modified_gmt":"2026-09-21T01:42:33","slug":"il-ruolo-dei-contenuti-nella-prenotazione-diretta","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/it\/le-role-du-contenu-dans-la-reservation-directe\/","title":{"rendered":"Il ruolo dei contenuti nella prenotazione diretta"},"content":{"rendered":"<div id=\"fws_6ab11afc356fe\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-top animatedbgvideo zindex-set\"  style=\"padding-top: 0px; padding-bottom: 0px;  z-index: 999;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(255,255,255,0.09); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:rgba(255,255,255,0.01);  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"video-color-overlay row-bg-layer\" data-color=\"\"><\/div>\n\t\t\t\n\t\t\t<div class=\"nectar-video-wrap row-bg-layer\" data-bg-alignment=\"\">\n\t\t\t\t<div class=\"nectar-video-inner\">\n\t\t\t\t<video class=\"nectar-video-bg\" width=\"1800\" height=\"700\" preload=\"auto\" loop autoplay muted playsinline><\/video>    \t\t<\/div>\n\t\t\t <\/div>\n\n\t\t\t<div class=\"nectar-shape-divider-wrap no-color\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"curve_opacity\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\"> <path d=\"M 0 14 s 88.64 3.48 300 36 c 260 40 514 27 703 -10 l 12 28 l 3 36 h -1018 z\"><\/path> <path d=\"M 0 45 s 271 45.13 500 32 c 157 -9 330 -47 515 -63 v 86 h -1015 z\"><\/path> <path d=\"M 0 58 s 188.29 32 508 32 c 290 0 494 -35 494 -35 v 45 h -1002 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-9 postcontentcolumn wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"10px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(255,255,255,0.01)\" data-bg-opacity=\"0.5\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.5; background-color: rgba(255,255,255,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"herethecontent\">\n<p>contenuti per la prenotazione diretta<\/p>\n<h2>Un contenuto che vende ancora prima del motore di prenotazione<\/h2>\n<p>La prenotazione diretta non si gioca soltanto sul prezzo o sulla disponibilit\u00e0. Si gioca molto presto, nella mente del viaggiatore: quando si proietta, confronta, dubita e poi decide. In quel preciso momento, il vostro contenuto diventa un venditore silenzioso. Deve ridurre l\u2019incertezza, aumentare il desiderio e rendere semplice la decisione. Se il vostro sito si limita a mostrare qualche foto e due paragrafi generici, lasciate che l\u2019utente concluda la sua decisione altrove, spesso su una OTA.<\/p>\n<p>Il contenuto non \u00e8 quindi un semplice rivestimento di marketing: \u00e8 un meccanismo di conversione. Risponde alle domande che impediscono di acquistare (paura di sbagliarsi, mancanza di informazioni pratiche, assenza di prove) e rafforza i motivi per scegliere la vostra struttura (esperienza, comfort, posizione, servizi, politica di cancellazione, vantaggio diretto).<\/p>\n<h2>Trasformare l\u2019intenzione in azione: il contenuto come leva di fiducia<\/h2>\n<p>Un viaggiatore che arriva sul vostro sito non \u00e8 necessariamente pronto a prenotare. Potrebbe trovarsi nel bel mezzo del suo percorso: confronta le offerte, verifica le recensioni, valuta la distanza da ci\u00f2 che vuole fare, si chiede se il parcheggio sia facile, se la colazione valga la pena o se la camera sar\u00e0 tranquilla. Il vostro contenuto deve anticipare queste micro-obiezioni, perch\u00e9 sono loro a spingere verso un comparatore o una piattaforma.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"Il ruolo dei contenuti nella prenotazione diretta\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-ifsvn82xfgo.jpg\" alt=\"marketing alberghiero \u2014 Il ruolo dei contenuti nella prenotazione diretta\" \/><\/p>\n<p>In quest\u2019ottica, l\u2019obiettivo non \u00e8 scrivere di pi\u00f9, ma scrivere meglio: contenuti orientati alla decisione. Ci\u00f2 implica essere concreti, precisi, rassicuranti e coerenti in tutto il sito (pagine, FAQ, condizioni, email, conferme). L\u2019utente deve sentire di avere il controllo della propria scelta.<\/p>\n<h3>Chiarire che cosa si acquista realmente<\/h3>\n<p>Una camera non \u00e8 una superficie e un letto. \u00c8 una promessa di sonno, tranquillit\u00e0, comfort e intimit\u00e0. Il vostro contenuto deve rendere tangibile questa promessa: biancheria da letto (marca, dimensioni), insonorizzazione, aria condizionata, esposizione, dotazioni esatte, foto realistiche, planimetria o schema se necessario. Pi\u00f9 la descrizione \u00e8 verificabile, pi\u00f9 rassicura.<\/p>\n<h3>Ridurre la paura del rischio<\/h3>\n<p>Le politiche di cancellazione, le condizioni di pagamento, gli orari di arrivo, la presenza di un\u2019accoglienza tardiva, il deposito bagagli: tutto questo deve essere visibile, semplice e formulato senza gergo. Una politica flessibile, ben spiegata, pu\u00f2 diventare di per s\u00e9 un argomento a favore della prenotazione diretta. Al contrario, un\u2019informazione poco chiara spinge a cercare maggiore chiarezza altrove.<\/p>\n<h2>Fare dei contenuti un vantaggio diretto (e non solo un discorso)<\/h2>\n<p>Molti hotel espongono la dicitura miglior tariffa garantita senza spiegazioni. Eppure, i contenuti possono trasformare questa frase in una prova. Mostrate ci\u00f2 che il cliente guadagna realmente prenotando direttamente: condizioni pi\u00f9 flessibili, upgrade in base alla disponibilit\u00e0, vantaggio sulla colazione, accoglienza personalizzata, priorit\u00e0 su alcune camere, offerte esclusive. L\u2019idea non \u00e8 inventare regali, ma rendere visibile un valore che le OTA non sempre sanno comunicare con precisione.<\/p>\n<p>Per ancorare questo valore, potete integrare sezioni semplici: Cosa \u00e8 incluso, Cosa cambia se prenotate direttamente, Domande frequenti. E soprattutto, armonizzare queste promesse tra le pagine delle camere, la pagina delle offerte e il funnel di prenotazione. Una promessa non ripetuta \u00e8 una promessa dimenticata.<\/p>\n<div class=\"hwd-google-cta\">\n<div class=\"hwd-google-cta__logo\">\n    <img decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"Google\" loading=\"lazy\"\/>\n  <\/div>\n<div class=\"hwd-google-cta__content\">\n<p>      <strong>Web design per hotel<\/strong> \u00e8 un partner di Google con <strong>Hotel Google<\/strong> :<br \/>\n      le vostre disponibilit\u00e0 e i vostri prezzi vengono continuamente inviati a Google, che visualizza link di prenotazione gratuiti alla vostra pagina di prenotazione.<br \/>\n      Questi collegamenti possono rappresentare circa <strong>Da 10% a 15%<\/strong> prenotazioni aggiuntive senza commissioni. Leggete l'articolo su <a href=\"https:\/\/hotel-webdesign.com\/it\/link-di-prenotazione-alberghiera-gratuita-su-google-come-beneficiarne\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n        Link di prenotazione gratuiti di Google<br \/>\n      <\/a>.<\/p>\n<\/div>\n<\/div>\n<h2>Creare un sito pi\u00f9 convincente di una OTA grazie ai contenuti<\/h2>\n<p>Le piattaforme sono forti su tre elementi: il confronto, la riprova sociale (recensioni) e la sensazione di sicurezza (processo standardizzato). Un sito diretto pu\u00f2 fare di meglio, ma solo se propone contenuti pi\u00f9 specifici, pi\u00f9 contestualizzati e pi\u00f9 autentici. Un\u2019OTA non pu\u00f2 raccontare la vostra struttura con la vostra precisione, n\u00e9 spiegare l\u2019ambiente circostante con la vostra esperienza locale.<\/p>\n<p>Su questo argomento, potete approfondire l\u2019approccio consultando <a href=\"https:\/\/hotel-webdesign.com\/it\/perche-il-vostro-sito-deve-diventare-piu-convincente-di-booking\/\" target=\"_self\">questo articolo su come superare una piattaforma di prenotazione con il vostro sito<\/a>. Mette in evidenza il livello di argomentazione e chiarezza che i vostri contenuti devono raggiungere per convertire senza dipendere da un intermediario.<\/p>\n<h2>Le pagine che contano davvero per la prenotazione diretta<\/h2>\n<p>Si pensa spesso alla homepage, mentre la conversione si gioca su un numero limitato di pagine decisive. Ottimizzarle con contenuti orientati alla prenotazione \u00e8 uno dei migliori ritorni sull\u2019investimento.<\/p>\n<h3>Pagine delle camere: il luogo in cui si decide<\/h3>\n<p>Ogni tipologia di camera deve essere trattata come un\u2019offerta distinta, con un taglio chiaro. Ci\u00f2 che il viaggiatore vuole sapere: com\u2019\u00e8 davvero la camera, in cosa differisce dalle altre, a chi \u00e8 adatta, quali sono i suoi limiti (dimensioni, vista, piano, accesso) e cosa include il prezzo. Aggiungete risposte dirette alle obiezioni (camera lato strada, scale, vasca o doccia). Questo realismo riduce le brutte sorprese e aumenta la fiducia.<\/p>\n<h3>Pagina Offerte: evitare la promozione confusa<\/h3>\n<p>Le offerte dirette convertono quando sono semplici e comprensibili in 10 secondi. Una buona struttura: a chi \u00e8 rivolta l\u2019offerta, cosa include, le date, le condizioni e un\u2019unica call to action. Evitate pacchetti troppo vaghi o elenchi di vantaggi non verificabili. Il contenuto deve essere preciso, altrimenti viene percepito come marketing generico.<\/p>\n<h3>Pagina Posizione: vendere il contesto, non un indirizzo<\/h3>\n<p>I viaggiatori prenotano una posizione tanto quanto una camera. Descrivete i tempi di percorrenza reali (a piedi, con i mezzi, in auto), i punti di interesse pertinenti ai vostri segmenti (business, famiglie, coppie) e gli aspetti pratici (parcheggio, zone a traffico limitato, accesso in tarda serata). Aggiungete consigli locali sobri e utili: rafforzano la percezione di competenza e quindi la fiducia.<\/p>\n<h3>FAQ e condizioni: la vostra assicurazione anti-panico<\/h3>\n<p>Una FAQ ben strutturata non \u00e8 un blocco alla fine. \u00c8 un contenuto di conversione. Deve rispondere alle domande che fanno esitare: animali, lettino per bambini, arrivo tardivo, fatture, accessibilit\u00e0, possibili rumori, lavori, ristorazione, allergeni, Wi-Fi, parcheggio. Pi\u00f9 siete chiari, meno il cliente andr\u00e0 a verificare altrove.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"Il ruolo dei contenuti nella prenotazione diretta\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq.jpg\" alt=\"settore alberghiero \u2014 Il ruolo dei contenuti nella prenotazione diretta\" \/><\/p>\n<h2>Perch\u00e9 i clienti confrontano ma prenotano altrove<\/h2>\n<p>Capita spesso che un utente consulti il vostro sito e poi vada a prenotare su una OTA. Questo non significa che la vostra struttura non gli piaccia. Significa che, nel momento critico, il vostro sito non ha fornito un motivo abbastanza forte (o abbastanza chiaro) per prenotare direttamente: mancanza di prove, mancanza di informazioni, percorso di prenotazione troppo stressante o promesse percepite come meno sicure.<\/p>\n<p>Per comprendere i meccanismi esatti di questo abbandono, leggete <a href=\"https:\/\/hotel-webdesign.com\/it\/perche-i-clienti-confrontano-ma-prenotano-altrove\/\" target=\"_self\">questa analisi sui motivi che spingono a spostare la prenotazione su un altro canale<\/a>. Questo aiuta a identificare i contenuti mancanti e le aree del sito che devono rassicurare maggiormente.<\/p>\n<h2>Il contenuto dimostrativo: recensioni, foto, dettagli e trasparenza<\/h2>\n<p>Un buon contenuto non \u00e8 solo descrittivo, \u00e8 probante. Fornisce elementi che dimostrano ci\u00f2 che affermate.<\/p>\n<h3>Foto: meno scenografia, pi\u00f9 comprensione<\/h3>\n<p>Immagini troppo ritoccate possono ridurre la fiducia. Il contenuto visivo che converte \u00e8 quello che aiuta a immaginarsi: diverse inquadrature della stessa camera, bagno mostrato per intero, dettagli utili (prese, spazi contenitivi), viste dalla finestra, spazi comuni in diversi momenti della giornata. L\u2019obiettivo \u00e8 ridurre l\u2019incertezza.<\/p>\n<h3>Recensioni: integrare la prova sociale nel posto giusto<\/h3>\n<p>Anzich\u00e9 mostrare le recensioni esclusivamente su una pagina dedicata, inserite estratti contestualizzati: recensioni sulla colazione accanto alla sezione colazione, recensioni sulla tranquillit\u00e0 vicino alle camere, recensioni sull\u2019accoglienza vicino ai servizi. Questo contenuto di validazione agisce come una risposta immediata alle obiezioni.<\/p>\n<h3>Trasparenza: dire ci\u00f2 che \u00e8 vero, anche se non \u00e8 perfetto<\/h3>\n<p>Un hotel in centro citt\u00e0 pu\u00f2 essere vivace e quindi talvolta rumoroso; una struttura storica pu\u00f2 avere delle scale; un parcheggio pu\u00f2 essere stretto. Questi elementi, formulati bene, non distruggono la conversione: attirano i clienti giusti ed evitano le esitazioni dell\u2019ultimo minuto. La trasparenza accelera la decisione.<\/p>\n<h2>Contenuti che guidano: microcopy, UX writing e inviti all\u2019azione<\/h2>\n<p>La maggior parte delle perdite di prenotazioni dirette non deriva da una mancanza di interesse, ma da un eccesso di attriti. I contenuti di tipo microcopy (brevi testi di supporto) hanno un impatto sproporzionato: rassicurare sul pagamento, chiarire la cancellazione, indicare la durata della procedura, spiegare cosa succede dopo la prenotazione.<\/p>\n<div class=\"hwd-cta-wrap\" style=\"background-image:url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg');\">\n<div class=\"hwd-cta-card\">\n<div class=\"hwd-cta-logo\">\n      <img decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png\" alt=\"Web design per hotel\" \/>\n    <\/div>\n<div class=\"hwd-cta-text\">\n<p>        <strong>Web design per hotel<\/strong> \u00e8 la web agency 100% dedicata al settore alberghiero, che vi supporta in tutti gli aspetti della comunicazione digitale: siti web di prenotazione, ottimizzazione naturale dei motori di ricerca specializzata nel settore alberghiero, Google Ads e Google Hotel Ads, campagne di social networking, carte grafiche e loghi.<\/p>\n<p class=\"hwd-cta-link\">\n        <a href=\"\/it\/contatto\/\" target=\"_self\">Fissate un appuntamento oggi stesso<\/a> per una consulenza gratuita sulla gestione digitale ottimale.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>Esempi di contenuti che convertono: Pagamento sicuro, Cancellazione gratuita fino a\u2026, Conferma immediata via email, Nessun costo nascosto, Non ti verr\u00e0 addebitato nulla ora. Ogni frase deve essere vera, verificabile e posizionata l\u00e0 dove l\u2019utente esita (vicino al pulsante, al prezzo o al campo della carta di credito).<\/p>\n<h2>Gli errori di design che neutralizzano i tuoi contenuti<\/h2>\n<p>Un contenuto eccellente pu\u00f2 fallire se il layout ne impedisce la lettura, se le informazioni chiave sono nascoste o se l\u2019utente non capisce dove cliccare. Design e contenuto sono inseparabili: gerarchia, respiro, tipografia, ordine delle sezioni, coerenza delle CTA. Se il prezzo, le condizioni e i vantaggi diretti sono dispersi, l\u2019utente non ricompone il puzzle e torna a confrontare.<\/p>\n<p>Per individuare ci\u00f2 che, visivamente, favorisce involontariamente le OTA, consulta <a href=\"https:\/\/hotel-webdesign.com\/it\/gli-errori-di-design-che-favoriscono-booking-invece-del-vostro-sito\/\" target=\"_self\">questa guida sulle trappole di design che dirottano la prenotazione<\/a>. Ti aiuta ad allineare la presentazione ai tuoi obiettivi di conversione.<\/p>\n<h2>Attirare il traffico giusto: i contenuti come motore di acquisizione (SEO e ispirazione)<\/h2>\n<p>La prenotazione diretta inizia spesso prima che il viaggiatore cerchi il vostro nome. Inizia quando digita un\u2019intenzione: hotel vicino alla stazione, weekend romantico, hotel con parcheggio, seminario, hotel per famiglie. I vostri contenuti possono intercettare queste intenzioni tramite pagine utili: pagine dedicate al quartiere, pagine tematiche, articoli guida, itinerari, eventi locali o contenuti stagionali.<\/p>\n<p>L\u2019obiettivo non \u00e8 pubblicare tanto per pubblicare, ma creare pagine che rispondano a esigenze precise e conducano naturalmente verso camere o offerte. Un contenuto di acquisizione efficace deve concludersi con un passo successivo evidente: verificare la disponibilit\u00e0, scoprire una camera adatta o consultare un\u2019offerta correlata.<\/p>\n<h2>Rendere il vostro sito un canale prioritario grazie a una strategia editoriale<\/h2>\n<p>I contenuti performanti non sono una raccolta di pagine indipendenti. Sono un sistema. Seguono una logica: attirare (contenuti utili), convincere (contenuti di prova), convertire (pagine offerte\\\/camere\\\/percorso di prenotazione), poi fidelizzare (email, guide, vantaggi diretti). Quando questa catena \u00e8 coerente, il vostro sito diventa naturalmente il canale prioritario, perch\u00e9 svolge meglio delle piattaforme il ruolo di accompagnamento.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"Il ruolo dei contenuti nella prenotazione diretta\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc.jpg\" alt=\"prenotazione diretta \u2014 Il ruolo dei contenuti nella prenotazione diretta\" \/><\/p>\n<p>Per strutturare questo sistema, potete basarvi su <a href=\"https:\/\/hotel-webdesign.com\/it\/come-trasformare-il-vostro-sito-in-un-canale-prioritario\/\" target=\"_self\">Come trasformare il vostro sito in un canale prioritario<\/a>, che pone l\u2019accento sulla chiarezza dell\u2019offerta e sul percorso del visitatore verso la prenotazione.<\/p>\n<h2>Proteggere il margine: i contenuti come alternativa alle commissioni<\/h2>\n<p>Ogni prenotazione diretta recuperata riduce la dipendenza dalle commissioni. Ma ridurre le commissioni \u00e8 una conseguenza. La causa \u00e8 un sito che spiega meglio, rassicura di pi\u00f9 e rende l\u2019acquisto pi\u00f9 semplice. In questo senso, i contenuti sono uno strumento di protezione del margine: trasformano il vostro traffico esistente (brand, Google, social network, partnership) in vendite pi\u00f9 redditizie.<\/p>\n<p>Per collegare chiaramente contenuti, conversione e redditivit\u00e0, leggete <a href=\"https:\/\/hotel-webdesign.com\/it\/come-un-sito-internet-puo-proteggere-il-vostro-margine\/\" target=\"_self\">questo articolo sulla protezione del margine tramite il vostro sito<\/a>. Mostra come le buone scelte editoriali e strutturali riducono la dipendenza dagli intermediari.<\/p>\n<h2>Allineare il vostro messaggio alle aspettative dei viaggiatori<\/h2>\n<p>Un contenuto che converte direttamente \u00e8 un contenuto che parla il linguaggio del cliente. Ci\u00f2 presuppone di identificare i vostri segmenti principali (business, tempo libero, coppie, famiglie, gruppi, eventi) e di adattare gli argomenti. Lo stesso hotel pu\u00f2 essere scelto per un viaggio di lavoro (Wi\u2011Fi affidabile, check-in tardivo, colazione rapida) o per una fuga (tranquillit\u00e0, fascino, esperienze). Il vostro contenuto deve riflettere questi utilizzi, altrimenti rimane troppo generico.<\/p>\n<p>Una buona pratica consiste nel creare blocchi di vantaggi in base ai profili: Per un soggiorno business, Per un fine settimana in coppia, Per le famiglie. Non \u00e8 fuffa: \u00e8 un modo per abbreviare la fase di confronto dicendo al viaggiatore \u00e8 fatto per voi.<\/p>\n<h2>Comprendere il contesto e le strategie della prenotazione diretta<\/h2>\n<p>Se cercate punti di riferimento pi\u00f9 ampi sulle leve possibili (tariffe, fidelizzazione, esperienza, distribuzione, email, metasearch), potete consultare <a href=\"https:\/\/roomraccoon.fr\/blog\/reservations-directes-hotel\/\" target=\"_blank\" rel=\"noopener\">questa panoramica di strategie per aumentare le prenotazioni dirette<\/a>. Ci\u00f2 consente di ricollocare il ruolo dei contenuti in un ecosistema pi\u00f9 completo, in cui ogni canale alimenta il sito.<\/p>\n<p>E se desiderate inquadrare il concetto dal punto di vista della definizione e del vocabolario del marketing, questa risorsa spiega bene la nozione di <a href=\"https:\/\/www.definitions-marketing.com\/definition\/reservation-en-direct\/\" target=\"_blank\" rel=\"noopener\">prenotazione diretta nel settore alberghiero<\/a> e le implicazioni in termini di distribuzione.<\/p>\n<h2>Il contenuto come giustificazione: perch\u00e9 prenotare direttamente, concretamente<\/h2>\n<div class=\"frhwdquote\" style=\"background:url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-im7lzjxelhg.jpg);background-size:cover;background-position:center center;box-shadow:inset 0 0 0 1000px rgba(255,255,255,.85);padding:6%;\">\n<h2 class=\"h2frhwdquote\">Il vostro preventivo in 5 minuti<\/h2>\n<p><a class=\"apromodemo\" href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\" target=\"_blank\" rel=\"noopener\">Parliamo del vostro progetto<\/a><\/p>\n<\/div>\n<p>Dal punto di vista del viaggiatore, prenotare direttamente deve essere percepito come una scelta razionale e sicura, non come uno sforzo aggiuntivo. Per questo il vostro contenuto deve esplicitare i vantaggi, senza aggressivit\u00e0 nei confronti delle piattaforme. Si tratta di dire: Ecco cosa guadagnate da noi, qui e ora.<\/p>\n<p>Per illustrare come una struttura possa formulare questi vantaggi in modo semplice e persuasivo, potete consultare <a href=\"https:\/\/hotel-lemaury.com\/reserver-hotel-direct\/\" target=\"_blank\" rel=\"noopener\">un esempio di pagina che spiega perch\u00e9 prenotare direttamente un hotel<\/a>. L\u2019interesse non \u00e8 tanto copiare, quanto trarre ispirazione dalla chiarezza del messaggio e dalla struttura.<\/p>\n<h2>Misurare l\u2019efficacia dei contenuti: gli indicatori che contano<\/h2>\n<p>Non avete bisogno di 50 KPI. Per gestire una strategia di contenuti orientata alla prenotazione diretta, monitorate alcuni segnali chiave: tasso di clic verso il motore di prenotazione dalle pagine delle camere\/offerte, tasso di abbandono nel funnel, performance delle pagine di ingresso (SEO) che generano sessioni qualificate e quota di traffico mobile che converte. Aggiungete analisi qualitative: registrazioni delle sessioni, domande ricevute alla reception, motivi delle chiamate e obiezioni ricorrenti.<\/p>\n<p>Ogni obiezione frequente \u00e8 un argomento per un contenuto. Ogni domanda ripetuta \u00e8 una sezione da aggiungere. Ogni esitazione osservata \u00e8 una microcopy da migliorare. \u00c8 cos\u00ec che un sito migliora continuamente, senza una riprogettazione permanente.<\/p>\n<h2>Piano d\u2019azione: migliorare i vostri contenuti per generare pi\u00f9 prenotazioni dirette<\/h2>\n<p>Per passare rapidamente all\u2019esecuzione, ecco una sequenza semplice:<\/p>\n<p>1) Audit delle pagine delle camere: informazioni mancanti, prove assenti, foto insufficienti, differenziazione poco chiara.<\/p>\n<p>2) Chiarimento dei vantaggi diretti: elenco breve, veritiero, ripetuto nei punti strategici (camere, offerte, funnel).<\/p>\n<p>3) Rafforzamento dei contenuti di rassicurazione: cancellazione, pagamento, orari, parcheggio, accessibilit\u00e0, contatti.<\/p>\n<p>4) Creazione di 5-10 pagine di acquisizione utili (quartieri, eventi, tematiche) che conducono alle offerte.<\/p>\n<p>5) Ottimizzazione della microcopy del funnel su mobile, dove l\u2019attrito \u00e8 pi\u00f9 costoso.<\/p>\n<h2>Passare da contenuti informativi a contenuti che convertono<\/h2>\n<p>Il ruolo dei contenuti nella prenotazione diretta si pu\u00f2 riassumere semplicemente: sostituiscono ci\u00f2 che il viaggiatore cercherebbe altrove. Forniscono la prova, la chiarezza e la sicurezza necessarie per prenotare immediatamente sul vostro sito. Quando sono strutturati, specifici e orientati alla decisione, riducono il confronto, accelerano la scelta e proteggono la vostra redditivit\u00e0.<\/p>\n<p>Se volete identificare rapidamente le priorit\u00e0 e ottenere una raccomandazione concreta sui contenuti da creare o riscrivere, potete richiedere <a href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\" target=\"_self\">una stima rapida in 5 minuti<\/a> per definire le azioni che avranno il maggiore impatto sulla vostra prenotazione diretta.<\/p>\n<p><img decoding=\"async\" class=\"alignleft resizethreehundred autoblog-img\" title=\"Il ruolo dei contenuti nella prenotazione diretta\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-uey8ati6d0.jpg\" alt=\"webmarketing alberghiero \u2014 Il ruolo dei contenuti nella prenotazione diretta\" \/><\/p>\n<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-3 blogsidebar wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"10px\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#E5E1E1\" data-bg-opacity=\"0.2\" data-hover-bg=\"#C5BDBD\" data-hover-bg-opacity=\"0.2\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.2; background-color: #E5E1E1;\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap  custom-size\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"305\" width=\"1024\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1024x305.png\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1024x305.png 1024w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-300x89.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-768x229.png 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-1536x457.png 1536w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1-18x5.png 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2024\/05\/Logo-GRIS-1.png 1783w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1765898930642\" >\n\t<div class=\"txtsidebar\" style=\"text-align: center;\"><strong>Web design per hotel<br \/>\nL'agenzia digitale per il settore alberghiero, della ristorazione e del turismo<\/strong><\/div>\n<div class=\"txtsidebar\" style=\"text-align: justify; margin-top: 25px;\">Grazie alla nostra duplice esperienza nel settore digitale e in quello alberghiero, possiamo aiutare albergatori e proprietari nella loro trasformazione: creazione di siti web, ottimizzazione SEO, campagne pubblicitarie mirate, collegamento con i software aziendali.<\/div>\n<\/div>\n\n\n\n<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"none\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"169\" width=\"300\" data-animation=\"none\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/Creative-3D-Visual-Animation-Website-Development-2.gif\" alt=\"\"  \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div><div class=\"nectar-cta  hover_color_99AFA8 border_radius_100px alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit has-icon font_size_desktop_14px top_position_desktop_16px\" data-color=\"custom\" data-using-bg=\"true\" data-style=\"basic\" data-display=\"block\" data-alignment=\"center\" data-text-color=\"custom\" style=\"--nectar-text-color: #FDFDFD; --nectar-button-color: #C2CCD3; --nectar-button-color-hover: #99AFA8; --nectar-icon-gap: 5px; \"><span style=\"color: #FDFDFD;\" class=\"nectar-button-type\"><span class=\"link_wrap\" style=\"padding-top: 2%; padding-right: 2%; padding-bottom: 2%; padding-left: 2%; background-color: #C2CCD3;\"><i><span class=\"im-icon-wrap\"><span><svg role=\"presentation\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\">\n        <path d=\"M12.399 23.391c-3.027 0-5.872-1.179-8.013-3.316-4.419-4.419-4.419-11.612 0-16.028 2.14-2.139 4.987-3.321 8.013-3.321 3.028 0 5.872 1.18 8.013 3.321 4.419 4.417 4.419 11.607 0 16.028-2.141 2.137-4.987 3.316-8.013 3.316zM12.399 2.057c-2.671 0-5.181 1.040-7.071 2.931-3.899 3.899-3.899 10.243 0 14.14 1.889 1.888 4.4 2.925 7.071 2.925s5.183-1.037 7.071-2.925c3.899-3.901 3.899-10.245 0-14.14-1.889-1.891-4.4-2.931-7.071-2.931zM12.32 17.332c-0.368 0-0.667-0.3-0.667-0.667v-9.333c0-0.367 0.299-0.667 0.667-0.667s0.667 0.3 0.667 0.667v9.333c0 0.367-0.299 0.667-0.667 0.667zM16.987 12.665h-9.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h9.333c0.367 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM28.691 31.275c-0.569 0-1.104-0.223-1.508-0.625l-9.217-9.253 3.115-3.127 9.225 9.252c0.833 0.833 0.833 2.191 0 3.024l-0.107 0.104c-0.403 0.404-0.939 0.625-1.508 0.625zM19.848 21.396l8.28 8.311c0.303 0.301 0.827 0.303 1.131 0l0.107-0.107c0.311-0.311 0.311-0.82 0-1.137l-8.283-8.305-1.235 1.239z\"><\/path>\n        <\/svg><\/span><\/span><\/i><a target=\"_blank\" class=\"link_text\" role=\"button\" href=\"\/it\/contatto\/\"><span class=\"text\">Analisi gratuita del vostro sito<\/span><\/a><\/span><\/span><\/div>\n    <div class=\"row blog-recent columns-1\" data-style=\"list_featured_first_row\" data-color-scheme=\"light\" data-remove-post-date=\"1\" data-remove-post-author=\"1\" data-remove-post-comment-number=\"1\" data-remove-post-nectar-love=\"1\">\n\n      \n      <div class=\"col span_12 post-17094 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/le-role-du-contenu-dans-la-reservation-directe\/\" aria-label=\"Il ruolo dei contenuti nella prenotazione diretta\"><\/a><a class=\"featured\" aria-label=\"Il ruolo dei contenuti nella prenotazione diretta\" href=\"https:\/\/hotel-webdesign.com\/it\/le-role-du-contenu-dans-la-reservation-directe\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"403\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-600x403.jpg\" class=\"attachment-portfolio-thumb size-portfolio-thumb wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-600x403.jpg 600w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-18x12.jpg 18w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-900x604.jpg 900w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc-400x269.jpg 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/a>            <div class=\"post-header featured\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h3>Il ruolo dei contenuti nella prenotazione diretta<\/h3>            <\/div><!--\/post-header-->\n\n            <div class=\"excerpt\">contenuto per prenotazione diretta Un contenuto che vende ancora prima del motore di prenotazione La\u2026<\/div>\n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17092 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-persuasion-digitale\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-votre-site-doit-devenir-plus-convaincant-que-booking\/\" aria-label=\"Perch\u00e9 il vostro sito deve diventare pi\u00f9 convincente di Booking\"><\/a><a class=\"small\" aria-label=\"Perch\u00e9 il vostro sito deve diventare pi\u00f9 convincente di Booking\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-votre-site-doit-devenir-plus-convaincant-que-booking\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Perch\u00e9 il vostro sito deve diventare pi\u00f9 convincente di Booking<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17091 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-strategie-digitale\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-transformer-votre-site-en-canal-prioritaire\/\" aria-label=\"Come trasformare il vostro sito in un canale prioritario\"><\/a><a class=\"small\" aria-label=\"Come trasformare il vostro sito in un canale prioritario\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-transformer-votre-site-en-canal-prioritaire\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Come trasformare il vostro sito in un canale prioritario<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17089 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-comportement-client\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-les-clients-comparent-mais-reservent-ailleurs\/\" aria-label=\"Perch\u00e9 i clienti confrontano ma prenotano altrove\"><\/a><a class=\"small\" aria-label=\"Perch\u00e9 i clienti confrontano ma prenotano altrove\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-les-clients-comparent-mais-reservent-ailleurs\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Perch\u00e9 i clienti confrontano ma prenotano altrove<\/h5>            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class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Gli errori di design che favoriscono Booking anzich\u00e9 il tuo sito<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17087 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-rentabilite-digitale\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-un-site-internet-peut-proteger-votre-marge\/\" aria-label=\"Come un sito Internet pu\u00f2 proteggere il tuo margine\"><\/a><a class=\"small\" aria-label=\"Come un sito Internet pu\u00f2 proteggere il tuo margine\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-un-site-internet-peut-proteger-votre-marge\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-close-up-of-young-mixed-race-female-graphic-design-2025-04-03-06-07-52-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-close-up-of-young-mixed-race-female-graphic-design-2025-04-03-06-07-52-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-close-up-of-young-mixed-race-female-graphic-design-2025-04-03-06-07-52-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-close-up-of-young-mixed-race-female-graphic-design-2025-04-03-06-07-52-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-close-up-of-young-mixed-race-female-graphic-design-2025-04-03-06-07-52-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-close-up-of-young-mixed-race-female-graphic-design-2025-04-03-06-07-52-utc-1000x1000.jpg 1000w, 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aria-label=\"Sito alberghiero: lo strumento centrale della tua strategia digitale\"><\/a><a class=\"small\" aria-label=\"Sito alberghiero: lo strumento centrale della tua strategia digitale\" href=\"https:\/\/hotel-webdesign.com\/it\/site-hotelier-loutil-central-de-votre-strategie-digitale\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Sito alberghiero: lo strumento centrale della tua strategia digitale<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17082 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-optimisation-couts\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-une-agence-web-peut-faire-baisser-vos-commissions-sans-miracle\/\" aria-label=\"Come pu\u00f2 un&#039;agenzia web ridurre le vostre commissioni senza miracoli\"><\/a><a class=\"small\" aria-label=\"Come pu\u00f2 un&#039;agenzia web ridurre le vostre commissioni senza miracoli\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-une-agence-web-peut-faire-baisser-vos-commissions-sans-miracle\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-happy-black-businesswoman-receiving-room-cardkey-w-2025-08-11-08-00-52-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Come pu\u00f2 un'agenzia web ridurre le vostre commissioni senza miracoli<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17081 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-les-hoteliers-qui-reussissent-investissent-dans-leur-site\/\" aria-label=\"Perch\u00e9 gli albergatori di successo investono nel loro sito\"><\/a><a class=\"small\" aria-label=\"Perch\u00e9 gli albergatori di successo investono nel loro sito\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-les-hoteliers-qui-reussissent-investissent-dans-leur-site\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Perch\u00e9 gli albergatori di successo investono nel loro sito<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17080 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-moteurs-ota\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/les-limites-des-moteurs-de-reservation-fournis-par-les-ota\/\" aria-label=\"I limiti dei motori di prenotazione forniti dalle OTA\"><\/a><a class=\"small\" aria-label=\"I limiti dei motori di prenotazione forniti dalle OTA\" href=\"https:\/\/hotel-webdesign.com\/it\/les-limites-des-moteurs-de-reservation-fournis-par-les-ota\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-dtdlvpy-vvq-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>I limiti dei motori di prenotazione forniti dalle OTA<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17078 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-storytelling-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-raconter-votre-difference-que-booking-ne-montrera-jamais\/\" aria-label=\"Come raccontare la vostra differenza che Booking non mostrer\u00e0 mai\"><\/a><a class=\"small\" aria-label=\"Come raccontare la vostra differenza che Booking non mostrer\u00e0 mai\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-raconter-votre-difference-que-booking-ne-montrera-jamais\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-xrvdyzrgdw4-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Come raccontare la vostra differenza che Booking non mostrer\u00e0 mai<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17077 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-vente-additionnelle\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-votre-site-doit-vendre-plus-quune-chambre\/\" aria-label=\"Perch\u00e9 il tuo sito deve vendere pi\u00f9 di una camera\"><\/a><a class=\"small\" aria-label=\"Perch\u00e9 il tuo sito deve vendere pi\u00f9 di una camera\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-votre-site-doit-vendre-plus-quune-chambre\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-505eectw54k-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Perch\u00e9 il tuo sito deve vendere pi\u00f9 di una camera<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17076 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-strategie-tarifaire\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/ota-et-guerre-des-prix-comment-votre-site-peut-sortir-du-piege\/\" aria-label=\"OTA e guerra dei prezzi: come il tuo sito pu\u00f2 uscire dalla trappola\"><\/a><a class=\"small\" aria-label=\"OTA e guerra dei prezzi: come il tuo sito pu\u00f2 uscire dalla trappola\" href=\"https:\/\/hotel-webdesign.com\/it\/ota-et-guerre-des-prix-comment-votre-site-peut-sortir-du-piege\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"noleggio sito web hotel\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-300x300.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-768x768.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-800x800.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel.jpg 1024w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>OTA e guerra dei prezzi: come il tuo sito pu\u00f2 uscire dalla trappola<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17075 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-marketing-hotelier\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-un-site-bien-pense-augmente-la-valeur-percue-de-vos-chambres\/\" aria-label=\"Come un sito ben progettato aumenta il valore percepito delle vostre camere\"><\/a><a class=\"small\" aria-label=\"Come un sito ben progettato aumenta il valore percepito delle vostre camere\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-un-site-bien-pense-augmente-la-valeur-percue-de-vos-chambres\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"noleggio sito web hotel\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-300x300.jpg 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-768x768.jpg 768w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel-800x800.jpg 800w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/famille-2-reservation-hotel.jpg 1024w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Come un sito ben progettato aumenta il valore percepito delle vostre camere<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17069 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-experience-utilisateur\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-la-reservation-directe-commence-par-lexperience-utilisateur\/\" aria-label=\"Perch\u00e9 la prenotazione diretta inizia dall&#039;esperienza utente\"><\/a><a class=\"small\" aria-label=\"Perch\u00e9 la prenotazione diretta inizia dall&#039;esperienza utente\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-la-reservation-directe-commence-par-lexperience-utilisateur\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-view-of-ui-developer-team-brainstorming-on-their-p-2025-10-07-23-09-40-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-view-of-ui-developer-team-brainstorming-on-their-p-2025-10-07-23-09-40-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-view-of-ui-developer-team-brainstorming-on-their-p-2025-10-07-23-09-40-utc-100x100.jpg 100w, 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class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Perch\u00e9 la prenotazione diretta inizia dall'esperienza utente<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17068 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-reservation-directe\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/site-internet-et-fidelisation-larme-anti-booking\/\" aria-label=\"Sito web e fidelizzazione: l&#039;arma anti-Booking\"><\/a><a class=\"small\" aria-label=\"Sito web e fidelizzazione: l&#039;arma anti-Booking\" href=\"https:\/\/hotel-webdesign.com\/it\/site-internet-et-fidelisation-larme-anti-booking\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-unrecognizable-woman-in-hotel-lobby-2025-07-13-14-54-48-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Sito web e fidelizzazione: l'arma anti-Booking<\/h5>            <\/div><!--\/post-header-->\n\n            \n      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class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-vintage-stylized-tie-hanging-on-a-hotel-closed-doo-2025-02-12-23-07-21-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Come recuperare i dati dei clienti che Booking conserva per s\u00e9<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17062 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-solutions-personnalisees\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-les-solutions-cle-en-main-des-plateformes-ne-suffisent-pas\/\" aria-label=\"Perch\u00e9 le soluzioni \u201cchiavi in mano\u201d delle piattaforme non sono sufficienti\"><\/a><a class=\"small\" aria-label=\"Perch\u00e9 le soluzioni \u201cchiavi in mano\u201d delle piattaforme non sono sufficienti\" href=\"https:\/\/hotel-webdesign.com\/it\/pourquoi-les-solutions-cle-en-main-des-plateformes-ne-suffisent-pas\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-syto3xs06fu-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Perch\u00e9 le soluzioni \u201cchiavi in mano\u201d delle piattaforme non sono sufficienti<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17061 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-strategie-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-une-agence-specialisee-hotel-comprend-mieux-vos-enjeux-business\/\" aria-label=\"Come un&#039;agenzia specializzata in hotel comprende meglio le vostre sfide di business\"><\/a><a class=\"small\" aria-label=\"Come un&#039;agenzia specializzata in hotel comprende meglio le vostre sfide di business\" href=\"https:\/\/hotel-webdesign.com\/it\/comment-une-agence-specialisee-hotel-comprend-mieux-vos-enjeux-business\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-uey8ati6d0-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-uey8ati6d0-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-uey8ati6d0-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-uey8ati6d0-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-uey8ati6d0-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-uey8ati6d0-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/hotel-web-marketing-location-saisonniere-hotellerie-conseils-web-deisgn-uey8ati6d0-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Come un'agenzia specializzata in hotel comprende meglio le vostre sfide di business<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-17060 post type-post status-publish format-standard has-post-thumbnail category-blog-actualites category-distribution-hoteliere\" >\n\n        \n            <a class=\"full-post-link\" href=\"https:\/\/hotel-webdesign.com\/it\/booking-et-airbnb-partenaires-ou-concurrents-de-votre-hotel\/\" aria-label=\"Booking e Airbnb: partner o concorrenti del tuo hotel\"><\/a><a class=\"small\" aria-label=\"Booking e Airbnb: partner o concorrenti del tuo hotel\" href=\"https:\/\/hotel-webdesign.com\/it\/booking-et-airbnb-partenaires-ou-concurrents-de-votre-hotel\/\"><span class=\"img-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"140\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-view-of-ui-developer-team-brainstorming-on-their-p-2025-10-07-23-09-40-utc-140x140.jpg\" class=\"attachment-nectar_small_square size-nectar_small_square wp-post-image\" alt=\"\" title=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-view-of-ui-developer-team-brainstorming-on-their-p-2025-10-07-23-09-40-utc-140x140.jpg 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-view-of-ui-developer-team-brainstorming-on-their-p-2025-10-07-23-09-40-utc-100x100.jpg 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-view-of-ui-developer-team-brainstorming-on-their-p-2025-10-07-23-09-40-utc-500x500.jpg 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-view-of-ui-developer-team-brainstorming-on-their-p-2025-10-07-23-09-40-utc-350x350.jpg 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-view-of-ui-developer-team-brainstorming-on-their-p-2025-10-07-23-09-40-utc-1000x1000.jpg 1000w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-view-of-ui-developer-team-brainstorming-on-their-p-2025-10-07-23-09-40-utc-800x800.jpg 800w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/span><\/a>            <div class=\"post-header small\">\n              <span class=\"meta-category\"><a class=\"blog-actualites\" href=\"https:\/\/hotel-webdesign.com\/it\/category\/blog-actualites\/\">notizie sul blog<\/a><\/span>              <h5>Booking e Airbnb: partner o concorrenti del tuo hotel<\/h5>            <\/div><!--\/post-header-->\n\n            \n      <\/div><!--\/col-->\n\n      \n    <\/div><!--\/blog-recent-->\n\n  <div class=\"nectar-cta  hover_color_99AFA8 border_radius_100px alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit has-icon font_size_desktop_14px\" data-color=\"custom\" data-using-bg=\"true\" data-style=\"basic\" data-display=\"block\" data-alignment=\"center\" data-text-color=\"custom\" style=\"--nectar-text-color: #FDFDFD; --nectar-button-color: #C2CCD3; --nectar-button-color-hover: #99AFA8; --nectar-icon-gap: 5px; \"><span style=\"color: #FDFDFD;\" class=\"nectar-button-type\"><span class=\"link_wrap\" style=\"padding-top: 2%; padding-right: 2%; padding-bottom: 2%; padding-left: 2%; background-color: #C2CCD3;\"><i><span class=\"im-icon-wrap\"><span><svg role=\"presentation\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\">\n        <path d=\"M2.667 30.667h26.667v1.333h-26.667v-1.333zM30.667 5.333h1.333v24h-1.333v-24zM29.312 32v-1.333c0.747 0 1.355-0.608 1.355-1.355h1.333c0 1.483-1.205 2.688-2.688 2.688zM2.667 2.667h26.667v1.333h-26.667v-1.333zM2.667 32c-1.471 0-2.667-1.195-2.667-2.667h1.333c0 0.736 0.599 1.333 1.333 1.333v1.333zM0 5.333h1.333v24h-1.333v-24zM1.333 5.333h-1.333c0-1.469 1.196-2.667 2.667-2.667v1.333c-0.735 0-1.333 0.597-1.333 1.333zM32 5.333h-1.333c0-0.736-0.599-1.333-1.333-1.333v-1.333c1.472 0 2.667 1.197 2.667 2.667zM8.667 6c-0.368 0-0.667-0.299-0.667-0.667v-4c0-0.368 0.299-0.667 0.667-0.667s0.667 0.299 0.667 0.667v4c0 0.368-0.299 0.667-0.667 0.667zM23.333 6c-0.367 0-0.667-0.299-0.667-0.667v-4c0-0.368 0.3-0.667 0.667-0.667s0.667 0.299 0.667 0.667v4c0 0.368-0.3 0.667-0.667 0.667zM26.667 9.333h-21.333c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h21.333c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 13.333h-4c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.299 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 13.333h-5.333c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 13.333h-4c-0.367 0-0.667-0.299-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.299 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 17.333h-4c-0.368 0-0.667-0.3-0.667-0.667 0-0.368 0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.299 0.667 0.667 0 0.367-0.299 0.667-0.667 0.667zM18.667 17.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667 0-0.368 0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.299 0.667 0.667 0 0.367-0.3 0.667-0.667 0.667zM26.667 17.333h-4c-0.367 0-0.667-0.3-0.667-0.667 0-0.368 0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.299 0.667 0.667 0 0.367-0.3 0.667-0.667 0.667zM9.333 21.333h-4c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 21.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 21.333h-4c-0.367 0-0.667-0.3-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM9.333 25.333h-4c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h4c0.368 0 0.667 0.3 0.667 0.667s-0.299 0.667-0.667 0.667zM18.667 25.333h-5.333c-0.368 0-0.667-0.3-0.667-0.667s0.299-0.667 0.667-0.667h5.333c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667zM26.667 25.333h-4c-0.367 0-0.667-0.3-0.667-0.667s0.3-0.667 0.667-0.667h4c0.367 0 0.667 0.3 0.667 0.667s-0.3 0.667-0.667 0.667z\"><\/path>\n        <\/svg><\/span><\/span><\/i><a target=\"_blank\" class=\"link_text\" role=\"button\" href=\"https:\/\/calendly.com\/rdv-webdesign\/prise-de-contact\/\"><span class=\"text\">Appuntamento telefonico<\/span><\/a><\/span><\/span><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"googlecta\"  data-column-margin=\"30px\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/google-hotel-ads.svg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.8; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"margin-top: 8%; margin-bottom: 5%; \" class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed no-extra-padding inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1683977772092\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10514 size-full alignleft\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/09\/agence-web-hotel-2.gif\" alt=\"\" width=\"266\" height=\"107\" \/><span style=\"color: #000000;\">Hotel Web Design \u00e8 un partner di Google con il <strong>Hotel Google<\/strong>compresi i nostri clienti <strong>beneficio su base giornaliera<\/strong>Ricerca su Google: le informazioni sul vostro alloggio, sulla disponibilit\u00e0 e sui prezzi vengono inviate continuamente al motore di ricerca, che visualizza i link di prenotazione gratuiti dalla ricerca su Google direttamente alla vostra pagina di prenotazione. <strong>Questi link gratuiti\u00a0<\/strong>rappresentano circa 15% di prenotazioni aggiuntive senza commissioni per i nostri clienti nel 2022! Leggete il nostro articolo su <a href=\"https:\/\/hotel-webdesign.com\/it\/link-di-prenotazione-alberghiera-gratuita-su-google-come-beneficiarne\/\" target=\"_blank\" rel=\"noopener\">link di prenotazione gratuiti da Google<\/a><\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"sitereservationcta\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 60px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2020\/01\/Hotel-creation-luxe-copie.png); background-position: center center; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left; font-size: 40px !important;\">Sito web di prenotazione<\/h2>\n<h2>-<br \/>\nServizi di prenotazione per hotel e case vacanza<\/h2>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"rgba(0,0,0,0.01)\" data-bg-opacity=\"0.1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: rgba(0,0,0,0.01);\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<ul>\n<li>Sito chiavi in mano con formazione sull'interfaccia di amministrazione alla consegna<\/li>\n<li>Logo e carta grafica adattati. Possibilit\u00e0 di utilizzare i vostri elementi esistenti<\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-naturel-hotel-ristorante\/\">Referenziazione alberghiera<\/a><\/li>\n<li>Integrazione di <a href=\"https:\/\/hotel-webdesign.com\/it\/motore-di-prenotazione-channel-manager-camera-dalbergo\/\">modulo prenotazioni\u00a0<\/a><\/li>\n<li>o integrazione di un motore di prenotazione esterno (Reservit, Availpro, Mister booking, Roomcloud, ecc.)<\/li>\n<li>Integrazione di elementi HTML specifici (portali di recensioni, recensioni dei clienti, meteo, stampa, pop-up, chat diretta, ecc.)<\/li>\n<li>Sicurezza SSL \/ HTTPS<\/li>\n<li>Multilingua<\/li>\n<li>Interfaccia utente del sito web<\/li>\n<li>Hosting e nome di dominio<\/li>\n<li>Consegna veloce<\/li>\n<\/ul>\n<a class=\"nectar-button n-sc-button medium accent-color regular-button\"  href=\"\/it\/contatto\/\" data-color-override=\"false\" data-hover-color-override=\"false\" data-hover-text-color-override=\"#fff\"><span>RICHIEDI UN PREVENTIVO<\/span><\/a> <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"hotelwebdesigncta\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"5%\" data-bottom-percent=\"5%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: calc(100vw * 0.05); padding-bottom: calc(100vw * 0.05); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/04\/Header-Hotel-Web-Design-agence-web-hotels-3.jpg); background-position: left top; background-repeat: no-repeat; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#ffffff\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed padding-2-percent inherit_tablet inherit_phone\"  data-border-radius=\"15px\" data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3630 size-small faviconhwdcalltoactionsection\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-300x300.png 300w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-100x100.png 100w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-140x140.png 140w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-500x500.png 500w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-350x350.png 350w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-270x270.png 270w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-192x192.png 192w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-180x180.png 180w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy-32x32.png 32w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/05\/cropped-favicon-HD-v2-hwd-logo-copie-copy.png 512w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #acb9ca;\"><strong>Web design per hotel<\/strong><\/span> \u00e8 la web agency <span style=\"color: #acb9ca;\"><strong>100% dedicato all'industria alberghiera<\/strong><\/span>Possiamo aiutarvi in tutti gli aspetti della comunicazione digitale per la vostra struttura ricettiva: <span style=\"color: #acb9ca;\"><strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/prenotazione-del-sito-di-creazione\/\">siti web di prenotazione<\/a><\/strong>, <strong><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-naturel-hotel-ristorante\/\">referenziazione naturale<\/a><\/strong><\/span> specializzata nel settore alberghiero, <span style=\"color: #acb9ca;\"><strong><span style=\"text-decoration: none;\"><a style=\"color: #acb9ca; text-decoration: none;\" href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-google-annunci-hotel-ristorante\/\">Riferimento a Google Ads<\/a> <\/span><\/strong><\/span>e Google Hotel Ads, campagne di social network, carte grafiche e loghi per hotel.<span style=\"color: #993366;\"><br \/>\n<span style=\"color: #acb9ca;\"><strong><a class=\"\" style=\"color: #acb9ca;\" href=\"\/it\/contatto\/\" target=\"_Blank\" rel=\"noopener\">Fissate un appuntamento oggi stesso<\/a> <\/strong><\/span><\/span>per una consulenza gratuita su come ottimizzare la gestione digitale della vostra struttura ricettiva.\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"prenotazione airbnb hotel Bisogna considerare Booking e Airbnb come partner o come concorrenti? La risposta dipende meno dalle piattaforme in s\u00e9 che dalla vostra strategia di distribuzione. Booking e...","protected":false},"author":23,"featured_media":16854,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"contenu pour r\u00e9servation directe","_yoast_wpseo_title":"Le r\u00f4le du contenu dans la r\u00e9servation directe","_yoast_wpseo_metadesc":"contenu pour r\u00e9servation directe: optimisez votre site internet tourisme et votre location saisonniere pour convertir plus.","_yoast_wpseo_opengraph-title":"Le r\u00f4le du contenu dans la r\u00e9servation 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directe","_yoast_wpseo_twitter-image":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2025\/12\/wen-design-hotel-website-reservtion-creation-site-graphic-design-website-and-marketing-with-an-adve-2025-04-06-07-17-48-utc.jpg"},"categories":[1622,1640],"tags":[],"class_list":["post-17094","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog-actualites","category-marketing-hotelier"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le r\u00f4le du contenu dans la r\u00e9servation directe<\/title>\n<meta name=\"description\" content=\"contenu pour r\u00e9servation directe: optimisez votre site internet tourisme et votre location saisonniere pour convertir plus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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