{"id":6526,"date":"2022-04-07T14:21:04","date_gmt":"2022-04-07T13:21:04","guid":{"rendered":"https:\/\/hotel-webdesign.com\/referencement-naturel-pour-hotels"},"modified":"2022-06-09T08:34:41","modified_gmt":"2022-06-09T07:34:41","slug":"le-6-migliori-strategie-di-marketing-per-gli-hotel-nel-2022","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/it\/le-6-migliori-strategie-di-marketing-per-gli-hotel-nel-2022\/","title":{"rendered":"Le 6 migliori strategie di marketing per gli hotel nel 2022"},"content":{"rendered":"<div id=\"fws_69d43097c0f18\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 15px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col padding-4-percent inherit_tablet inherit_phone\"  data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>La nostra agenzia, Hotel Web Design, \u00e8 specializzata nell'aiutare le imprese turistiche a creare e gestire i loro siti web. Da 10 anni aiutiamo i gestori di hotel e i ristoratori a migliorare la loro visibilit\u00e0 su Internet. La nostra esperienza in questo settore ci ha permesso di elencare i 6 migliori strumenti strategici per il marketing del vostro hotel.<\/p>\n<p>Costruire una base di clienti fedeli e attrarre nuovi clienti nel settore alberghiero e della ristorazione pu\u00f2 diventare rapidamente un percorso a ostacoli. Soprattutto se non si \u00e8 preparati e non si dispone di una strategia di marketing per hotel e ristoranti.<\/p>\n<p><span style=\"font-weight: 400;\">Inoltre, i vostri clienti richiedono uno sforzo costante e sostenuto. Qui troverete tecniche efficaci che vi aiuteranno a distinguervi dalla massa e ad attirare i clienti.<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43097c11fd\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 0px; padding-bottom: 0px; --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-8 wpb_column column_container vc_column_container col padding-4-percent vc_custom_1488375555725 inherit_tablet inherit_phone\" data-using-bg=\"true\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"0.9\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/09\/google-ads-hotel.jpg'); \"><\/div><\/div><\/div><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><div class=\"column-overlay-layer\" style=\"\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2><span style=\"font-weight: 400;\">Strategia 1 Il sito web<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">I vantaggi di avere un buon sito web\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Per attirare i visitatori sul vostro sito web, dovrete lavorare su una carta grafica ottimale, con un design fluido ed elegante, interamente personalizzato sul tema del vostro hotel. L'obiettivo \u00e8 quello di offrire ai visitatori un assaggio dei vostri servizi con un'immersione immediata. Un sito ergonomico e ben studiato aumenter\u00e0 le possibilit\u00e0 di conversione. Proprio cos\u00ec, <\/span>70% delle aziende online falliscono a causa della scarsa usabilit\u00e0 del sito, secondo i dati di <a href=\"https:\/\/blog-fr.orson.io\/web-marketing\/100-statistiques-sites-internet-2018#:~:text=Statistiques%20sur%20Pinterest-,Statistiques%20cr%C3%A9ation%20de%20sites%20internet,trafic%20web%20provient%20de%20bots.\">orson.io<\/a>.<\/p>\n<p>Questo tipo di dettagli pu\u00f2 migliorare notevolmente l'esperienza del cliente.  Se analizziamo il percorso tipico di un cliente, \u00e8 inevitabile che questi visiti il vostro sito a un certo punto, prima, durante o dopo il suo soggiorno. \u00c8 quindi importante che l'esperienza del cliente sia positiva.<\/p>\n<p><span style=\"font-weight: 400;\">Pi\u00f9 l'esperienza \u00e8 piacevole, pi\u00f9 \u00e8 probabile che il cliente rimanga fedele, torni e lasci una recensione positiva.<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-4 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-bg-cover=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/hgv2tfoh0ns.jpg'); \"><\/div><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43097c2100\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 0px; padding-bottom: 0px; --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-4 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-bg-cover=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/d9ilr-dbedg.jpg'); \"><\/div><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-8 wpb_column column_container vc_column_container col padding-4-percent vc_custom_1488375555725 inherit_tablet inherit_phone\" data-using-bg=\"true\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"0.9\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"true\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/09\/google-ads-hotel.jpg'); \"><\/div><\/div><\/div><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h3><span style=\"font-weight: 400;\">Che cosa deve essere controllato?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ci sono diversi punti cruciali da controllare se avete un sito web. Ecco un elenco dei pi\u00f9 importanti.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Il motore di prenotazione<\/b><span style=\"font-weight: 400;\"> \u00e8 una porta d'accesso essenziale alla conversione. Deve essere facile da usare e ben visibile fin dal momento in cui si entra nel sito. L'uso di un pulsante \"PRENOTA\" \u00e8 altamente raccomandato. Trasformer\u00e0 un semplice visitatore del vostro sito in un cliente che prenoter\u00e0 con pochi clic.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Un sito recente <\/b><span style=\"font-weight: 400;\">deve essere aggiornato regolarmente. Internet si evolve ogni giorno e voi non potete permettervi di rimanere indietro rispetto alla tecnologia. Nel 2022, un sito di 5 anni fa \u00e8 gi\u00e0 obsoleto.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reattivo,<\/b><span style=\"font-weight: 400;\"> tra il 2021 e il 2022 58% delle ricerche di informazioni per la prenotazione di un viaggio sono state effettuate su un telefono o un tablet secondo il <\/span><a href=\"https:\/\/www.raffour-interactif.fr\/site_ri\/ventes\/etude_vente.htm\"><span style=\"font-weight: 400;\">societ\u00e0 di analisi Raffour Interactif<\/span><\/a><span style=\"font-weight: 400;\">. \u00c8 quindi essenziale che il vostro sito si adatti a tutti i tipi di dispositivi: telefoni, tablet, computer.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sicuro,<\/b><span style=\"font-weight: 400;\"> Per garantire che i visitatori del vostro sito si sentano sicuri, \u00e8 importante includere la parola \"https\" all'inizio dell'URL.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gli avvisi legali sono<\/b><span style=\"font-weight: 400;\"> spesso dimenticati o incompleti. Tuttavia, \u00e8 importante che i visitatori del vostro sito possano identificarvi chiaramente, soprattutto perch\u00e9 ci\u00f2 \u00e8 richiesto dalla legge.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Per vostra informazione, la mancata comunicazione di informazioni legali pu\u00f2 comportare sanzioni fino a un anno di reclusione e una multa fino a 75.000 euro.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cookie RGPD,<\/b><span style=\"font-weight: 400;\"> per la raccolta dei dati \u00e8 necessario il consenso del visitatore del vostro sito. \u00c8 quindi indispensabile inviare una notifica al visitatore chiedendogli di accettare o rifiutare.<\/span><\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43097c27e4\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 0px; padding-bottom: 0px; --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"true\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#ededed\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-8 wpb_column column_container vc_column_container col padding-4-percent vc_custom_1488375555725 inherit_tablet inherit_phone\" data-using-bg=\"true\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"0.9\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"true\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/09\/google-ads-hotel.jpg'); \"><\/div><\/div><\/div><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h3><span style=\"font-weight: 400;\">Quali sono le domande da porre?<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sono visibile su Internet?<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Come prenotano i miei clienti oggi?\u00a0<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ho strumenti di misurazione \/ feedback sul mio sito?<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quali sono le mie grandi stagioni e le mie offerte sono coerenti con esse?<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quali miglioramenti potrei apportare nell'immediato futuro (al mio sito\/motore)?<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ho il controllo del mio sito? Cosa devo cambiare in questo momento?<\/b><\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-4 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-bg-cover=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/xj8qrwvuoes.jpg'); \"><\/div><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43097c2e20\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 20px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(172,185,202,0.21); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#f2f2f2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"true\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#f2f2f2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-3 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-bg-cover=\"true\" data-padding-pos=\"top-bottom\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/07\/hpjsku2uysu.jpg'); \"><\/div><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-4-percent inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2><span style=\"font-weight: 400;\">Strategia 2 Ottimizzazione dei motori di ricerca<\/span><\/h2>\n<h3><a href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-naturel-hotel-ristorante\/\"><span style=\"font-weight: 400;\">Riferimenti naturali.<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">La vostra reputazione su Internet dipende dalle prestazioni del vostro sito web. Se volete che Google vi mostri nella prima pagina, e ancora meglio, nel primo risultato, dovete :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contenuti informativi e <\/b><span style=\"font-weight: 400;\">rilevanti per la vostra struttura. Deve essere in grado di catturare l'attenzione di Google e dei vostri visitatori. Creare una ricca alchimia testuale che possa essere aggiornata regolarmente per incrementare il vostro SEO.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Partenariati<\/b><span style=\"font-weight: 400;\"> con altri siti web che mostreranno il vostro link diretto al sito dell'hotel. In questo modo aumenterete la vostra visibilit\u00e0 su Internet. Ad esempio, una raccomandazione sul sito dell'ufficio turistico della vostra citt\u00e0, del comune o di siti web specializzati in hotel, ristoranti o viaggi.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c8 necessario avere <\/span><b>codice ottimizzato<\/b><span style=\"font-weight: 400;\">Si tratta di un design pulito che migliora l'esecuzione delle varie azioni su una pagina.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0E infine <\/span><b>caricamento veloce.<\/b><span style=\"font-weight: 400;\"> \u00c8 possibile modificare il codice o comprimere le immagini per ridurre la quantit\u00e0 di informazioni non necessarie e velocizzare il caricamento.<\/span><\/li>\n<\/ul>\n<h3><a href=\"https:\/\/hotel-webdesign.com\/it\/riferimento-google-annunci-hotel-ristorante\/\"><span style=\"font-weight: 400;\">Referenze sponsorizzate.<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Il vostro sito non ha molti contenuti?  Volete solo superare i vostri concorrenti diretti? Potete utilizzare il referenziamento sponsorizzato.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Annunci di Google<\/b><span style=\"font-weight: 400;\">Facendo offerte su determinate parole chiave, potete apparire costantemente nella posizione migliore quando un utente digita quella parola nel suo motore di ricerca.<\/span><\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43097c3afb\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 20px; padding-bottom: 30px; --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#f2f2f2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-9 wpb_column column_container vc_column_container col boxed padding-4-percent inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2><span style=\"font-weight: 400;\">Strategia 3 Reti sociali\u00a0<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Comunicazione digitale\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La comunicazione sui social network \u00e8 molto pratica. \u00c8 poco costosa o addirittura gratuita. Tutti possono farlo ed \u00e8 un ottimo modo per generare contenuti e costruire una comunit\u00e0. Le foto dei vacanzieri possono generare traffico verso il vostro sito, rendendo pi\u00f9 facile per le persone trovarvi.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pu\u00f2 essere utilizzato come vetrina per presentare i vostri servizi, la vostra citt\u00e0 e le vostre novit\u00e0 in tempo reale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Per i ristoranti e i bar, visualizza il menu.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potrete raccogliere dati sul profilo dei vostri visitatori e adattare la vostra offerta.<\/span><\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-3 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-bg-cover=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/6lct2krpvni-10.jpg'); \"><\/div><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43097c4ab0\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 20px; padding-bottom: 30px; --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"true\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#f2f2f2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-3 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-bg-cover=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/eqspi11rf68-5-12.jpg'); \"><\/div><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-9 wpb_column column_container vc_column_container col boxed padding-4-percent inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h3><span style=\"font-weight: 400;\">Come si procede?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Innanzitutto, la tecnica pi\u00f9 utilizzata \u00e8 quella di pianificare un calendario di pubblicazione. Si tratta di post giornalieri programmati in anticipo per offrire sempre contenuti agli abbonati.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Articoli, foto, video, offerte promozionali, periodi di apertura e chiusura: tutte queste informazioni possono essere condivise direttamente con i vostri clienti.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esiste anche uno strumento gratuito che consente di programmare in anticipo i post di Instagram e Facebook. Tutto ci\u00f2 che serve \u00e8 un account pro. <\/span><a href=\"https:\/\/business.facebook.com\/creatorstudio\/home\"><b>Studio Facebook Creator<\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> \u00e8 uno strumento completo e facile da usare che vi far\u00e0 risparmiare tempo.<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43097c55da\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 20px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(172,185,202,0.21); \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#f2f2f2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"true\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#f2f2f2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-9 wpb_column column_container vc_column_container col padding-4-percent inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2><span style=\"font-weight: 400;\">Strategia 4 Analisi delle prestazioni<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Il vostro sito web \u00e8 una miniera d'oro di informazioni sui vostri clienti, e nel settore alberghiero \u00e8 essenziale per mantenere e sviluppare la fedelt\u00e0 dei clienti.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esistono gi\u00e0 molti strumenti di misurazione che vi permetteranno di agire di conseguenza. Eccone solo alcuni.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Che cos'\u00e8 l'analisi?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">L'analisi dei dati pu\u00f2 sembrare lunga e noiosa, ma grazie a <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\"><span style=\"font-weight: 400;\">Google Analytics <\/span><\/a><span style=\"font-weight: 400;\">tutto \u00e8 pi\u00f9 semplice. Infatti, questo servizio gratuito offerto da Google sar\u00e0 utilizzato dall'85,9% del mercato globale nel 2022, secondo i dati di Google. <\/span><a href=\"https:\/\/w3techs.com\/technologies\/details\/ta-googleanalytics\"><span style=\"font-weight: 400;\">societ\u00e0 di analisi statistica W3Techs<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avrete accesso a :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Un cruscotto<\/b><span style=\"font-weight: 400;\"> contenente tutte le informazioni raccolte dal sito web.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il numero di visite al vostro sito.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ci saranno due informazioni su questo argomento, <\/span><b>\"Sessioni<\/b><span style=\"font-weight: 400;\"> che corrispondono a tutte le visite in generale. Ma anche <\/span><b>\"gli utenti<\/b><span style=\"font-weight: 400;\"> cio\u00e8 la stessa persona che \u00e8 venuta pi\u00f9 volte.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Potrete vedere quali pagine sono state visualizzate e quante volte. Questo \u00e8 molto utile per identificare quali pagine sono rilevanti per il vostro pubblico e quali no.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Frequenza di rimbalzo <\/b><span style=\"font-weight: 400;\">\u00e8 una percentuale che si pu\u00f2 utilizzare per scoprire chi \u00e8 arrivato sul vostro sito e poi se ne \u00e8 andato dopo aver visualizzato una singola pagina. Se \u00e8 alta, potrebbe essere perch\u00e9 il visitatore ha trovato immediatamente le informazioni che stava cercando.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Avrete inoltre accesso al numero di tutte le <\/span><b>nuove connessioni. <\/b>In altre parole<span style=\"font-weight: 400;\">\u00a0visitatori che arrivano per la prima volta sul vostro sito.<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-3 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-bg-cover=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/evei7mocsmw.jpg'); \"><\/div><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43097c61a2\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 20px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#f2f2f2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"true\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#f2f2f2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-3 wpb_column column_container vc_column_container col padding-4-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-bg-cover=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/9cd8qogeniy-10.jpg'); \"><\/div><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-9 wpb_column column_container vc_column_container col boxed padding-4-percent inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2><span style=\"font-weight: 400;\">Strategia 5 Assistenza ai clienti<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Come posso fidelizzare i clienti?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Il customer care consiste nel mantenere i contatti con i clienti dopo il loro soggiorno in un hotel o dopo un pasto in un ristorante, in modo che tornino e siano soddisfatti del servizio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L'obiettivo \u00e8 quello di personalizzare il pi\u00f9 possibile<\/span><b> esperienza del cliente.<\/b><span style=\"font-weight: 400;\"> Ci sono molti punti di contatto con il cliente, ogni volta che il cliente entra in contatto con l'hotel su internet o nella vita reale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dobbiamo lavorare su ognuno di questi punti di contatto per personalizzare l'esperienza dal momento dell'arrivo sul sito, attraverso tutte le fasi, fino al ritorno a casa dopo il soggiorno.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Il programma fedelt\u00e0<\/b><span style=\"font-weight: 400;\"> \u00e8 adatto ad alberghi e ristoranti, ma purtroppo \u00e8 diventato molto meno popolare negli ultimi anni, poich\u00e9 la maggior parte delle offerte per questo tipo di programma non \u00e8 all'altezza delle aspettative dei clienti.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Invio di e-mail<\/b><span style=\"font-weight: 400;\">Per personalizzare l'esperienza del cliente e fidelizzarlo, \u00e8 possibile inviare e-mail prima dell'arrivo e dopo la partenza, e questo si sta dimostrando particolarmente efficace.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Con chi?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Esistono strumenti che vi aiutano, come <\/span><a href=\"https:\/\/reallygoodemails.com\/\"><span style=\"font-weight: 400;\">DavveroBuonaEmail<\/span><\/a><span style=\"font-weight: 400;\"> un sito web gratuito che offre modelli di e-mail di un'ampia gamma di aziende, che potete usare come ispirazione per creare la vostra campagna e-mail.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Per automatizzare l'invio di email personalizzate, \u00e8 possibile utilizzare un <\/span><b>agenzia <\/b><span style=\"font-weight: 400;\">come <\/span><a href=\"https:\/\/hotel-webdesign.com\/it\/\"><span style=\"font-weight: 400;\">Web design per hotel<\/span><\/a><span style=\"font-weight: 400;\"> che offre soluzioni digitali per il settore alberghiero e della ristorazione. Queste agenzie offrono un'assistenza personalizzata, dalla creazione di siti web all'assistenza clienti, all'ottimizzazione per i motori di ricerca e molto altro ancora.<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43097c6db5\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 20px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: rgba(172,185,202,0.21); \"><\/div><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"true\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#f2f2f2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:120px;\"  data-height=\"120\" data-front=\"true\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#f2f2f2\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-9 wpb_column column_container vc_column_container col boxed padding-4-percent inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2><span style=\"font-weight: 400;\">Strategia 6 Gestione del rendimento<\/span><\/h2>\n<h3><a href=\"https:\/\/hotel-webdesign.com\/it\/optimiser-le-yield-management-de-son-hotel\/\">Gestione del rendimento o gestione dei ricavi<\/a><\/h3>\n<p>Questa strategia di prezzo consiste nell'applicare prezzi diversi grazie a\u00a0<a href=\"https:\/\/hotel-webdesign.com\/it\/comparateur-des-meilleurs-channel-manager\/\">un channel manager<\/a>\u00a0che sincronizza le tariffe. Facile e veloce, pu\u00f2 farvi risparmiare un'enorme quantit\u00e0 di tempo e di clienti. Sarete in grado di riempire le vostre camere al miglior prezzo.<\/p>\n<p>La nostra agenzia di Hotel Web Design dispone di un innovativo channel manager, Booky Cloud. \u00c8 stato progettato appositamente per aiutarvi a gestire il rendimento del vostro hotel.<\/p>\n<p>Vi invito a consultare direttamente i nostri vari articoli sul tema della gestione dei rendimenti per maggiori informazioni:<\/p>\n<ul>\n<li><a href=\"https:\/\/hotel-webdesign.com\/it\/optimiser-le-yield-management-de-son-hotel\/\">Ottimizzare la gestione del rendimento dell'hotel<\/a><\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/it\/come-impostare-le-tariffe-alberghiere\/\">Come impostare le tariffe alberghiere<\/a><\/li>\n<li><a href=\"https:\/\/hotel-webdesign.com\/it\/comparateur-des-meilleurs-channel-manager\/\">Confronto tra i migliori Channel Manager<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-3 wpb_column column_container vc_column_container col padding-4-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-bg-cover=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/0arycsfh57a-5-12.jpg'); \"><\/div><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43097c7364\"  data-column-margin=\"default\" data-midnight=\"light\" data-top-percent=\"4%\" data-bottom-percent=\"4%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: calc(100vw * 0.04); padding-bottom: calc(100vw * 0.04); --row-bg-color: #0a0a0a;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #0a0a0a; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"\" data-style=\"mountains\" data-position=\"top\" ><svg class=\"nectar-shape-divider\" fill=\"#efefef\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"nectar-shape-divider-wrap\" style=\" height:50px;\"  data-height=\"50\" data-front=\"\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"#efefef\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 light center\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone border_style_solid\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">La presenza su diversi canali di comunicazione nel 2022 aumenter\u00e0 la vostra visibilit\u00e0 su Internet e la vostra reputazione nel settore alberghiero e della ristorazione.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Con tutte queste tattiche di marketing alberghiero, siete pronti a fare il grande passo e ad attuare il vostro piano di comunicazione per attirare nuovi clienti!<\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69d43097c75e1\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"7%\" data-bottom-percent=\"7%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color\"  style=\"padding-top: calc(100vw * 0.07); padding-bottom: calc(100vw * 0.07); --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"nectar-shape-divider-wrap no-color\" style=\" height:80px;\"  data-height=\"80\" data-front=\"true\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 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no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\n\t<div class=\"carousel-wrap\">\n\t\t<div class=\"row carousel clients six-cols\" data-he=\"greyscale_to_color\" data-additional_padding=\"3\" data-max=\"6\">\n\t\t\t\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/v2-hotel-eco.png\" alt=\"cliente\" width=\"327\" height=\"188\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/v2logo-annecy-appartements-e1551285548399.png\" alt=\"creazione sito appartamenti &amp; bnb\" width=\"159\" height=\"158\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/Villa-morelia_logotype_color-1.png\" alt=\"cliente\" width=\"300\" height=\"97\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/150X150-REWORDKED-Blason_Sainte-Marguerite-sur-Mer-copie-e1551281875532.png\" alt=\"Creazione del sito web del Comune\" width=\"100\" height=\"110\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/auberge-basilico-logo-1-300px.png\" alt=\"creazione sito internet auberge\" width=\"300\" height=\"225\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/hotel-tennis-logo-1.png\" alt=\"creazione sito hotel\" width=\"191\" height=\"185\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img 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class=\"row-bg viewport-desktop using-image using-bg-color\" data-parallax-speed=\"fast\" style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/people-2593251_960_720.jpg); background-position: left top; background-repeat: no-repeat; background-color: #003f39; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background: rgba(0,56,58,0.94); background: linear-gradient(135deg,rgba(0,56,58,0.94) 0%,rgba(28,0,30,0.71) 100%);  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap no-color\" style=\" height:170px;\"  data-height=\"170\" data-front=\"\" data-style=\"waves_opacity_alt\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" aria-hidden=\"true\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1000 299 l 2 -279 c -155 -36 -310 135 -415 164 c -102.64 28.35 -149 -32 -232 -31 c -80 1 -142 53 -229 80 c -65.54 20.34 -101 15 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data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"\" data-custom-font-size=\"false\" ><div class=\"heading-line\" > <div><strong>Siete pronti per il grande balzo in avanti?\u00a0<\/strong> <\/div> <\/div><\/div><div id=\"fws_69d43097c93e2\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-9 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"200\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"font-size: 30px;color: rgba(255,255,255,0.7);line-height: 36px;text-align: left;font-family:Roboto;font-weight:500;font-style:normal\" class=\"vc_custom_heading vc_do_custom_heading\" >Contattateci oggi stesso<\/p>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"300\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_69d43097ca0ca\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row  vc_custom_1551286161173\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"400\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"img-with-aniamtion-wrap right\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"161\" width=\"375\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/white-arrow-transparent-png-10-turn.png\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/white-arrow-transparent-png-10-turn.png 375w, 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Da 10 anni lavoriamo con i gestori di hotel...","protected":false},"author":1,"featured_media":6570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"strat\u00e9gie","_yoast_wpseo_title":"%%title%% %%page%% %%sep%% Hotel Web-Design","_yoast_wpseo_metadesc":"Strat\u00e9gie marketing pour h\u00f4tels, restaurants, communication digitale et analyse des performances de sites web 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