{"id":9749,"date":"2022-06-08T16:28:57","date_gmt":"2022-06-08T15:28:57","guid":{"rendered":"https:\/\/hotel-webdesign.com\/mettre-en-place-google-ads-hotel-2"},"modified":"2023-06-08T20:46:34","modified_gmt":"2023-06-08T19:46:34","slug":"impostare-gli-annunci-di-google-per-un-hotel","status":"publish","type":"post","link":"https:\/\/hotel-webdesign.com\/it\/set-up-google-ads-for-a-hotel\/","title":{"rendered":"Impostare gli annunci di Google per un hotel"},"content":{"rendered":"<div id=\"fws_69e0b75424cbe\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section  right_padding_50px left_padding_50px\"  style=\"padding-top: 5px; padding-bottom: 15px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col padding-4-percent inherit_tablet inherit_phone\"  data-shadow=\"medium_depth\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>La nostra agenzia <strong>Web design per hotel<\/strong> \u00e8 specializzata nel supporto alle strutture turistiche nella loro <strong>sviluppo digitale<\/strong>. Abbiamo la fortuna di essere un <strong>Partner Google<\/strong> e offriamo l'impostazione di campagne Google Ads. Abbiamo <strong>specializzato da oltre 10 anni nel settore alberghiero e della ristorazione.<\/strong> La nostra esperienza ci ha permesso di migliorare la vita di diversi hotel, ristoranti e altre strutture ricettive.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e0b75425ae4\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section  right_padding_50px left_padding_50px\"  style=\"padding-top: 5px; padding-bottom: 30px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 5px;\" class=\"divider\"><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e0b754266c8\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color\"  style=\"padding-top: 0px; padding-bottom: 50px; --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col has-animation padding-4-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#dbdbdb\" data-bg-opacity=\"0.1\" data-animation=\"fade-in\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"true\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/None-7.jpg'); \"><\/div><\/div><\/div><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 0.1; background-color: #dbdbdb;\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2><b>Che cos'\u00e8 Google Ads? <\/b><\/h2>\n<p>Sviluppato da Google, Google Ads offre <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6349091?hl=en\">una moltitudine di opzioni<\/a> per la comunicazione digitale a pagamento, tra cui:<\/p>\n<ul>\n<li>Campagne di ricerca<\/li>\n<li>Campagne di visualizzazione<\/li>\n<li>Campagne intelligenti<\/li>\n<li>Campagne per le app<\/li>\n<li>Campagne di scoperta<\/li>\n<li>Campagne di shopping<\/li>\n<li>Campagne video<\/li>\n<li>Campagne locali<\/li>\n<li>Campagne alberghiere<\/li>\n<li>Campagne di appello<\/li>\n<li>Prestazioni massime<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-6 wpb_column column_container vc_column_container col has-animation no-extra-padding inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-right\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/exemple-ads-hotel-google-1.webp'); \"><\/div><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"divider-wrap\" data-alignment=\"default\"><div style=\"height: 625px;\" class=\"divider\"><\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e0b75429236\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section\"  style=\"padding-top: 20px; padding-bottom: 20px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col boxed has-animation padding-4-percent inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<p>In questo articolo ci concentreremo sulla campagna Google Ads Hotel. Si tratta di un programma VAS\/ADS a pagamento che pu\u00f2 essere utilizzato dagli albergatori per promuovere la propria struttura e <a href=\"https:\/\/hotel-webdesign.com\/en\/seo-google-ranking-for-hotels-tourism-industry\">migliorare il posizionamento SEO<\/a> del loro sito web.<\/p>\n<p>Utilizzando Google Ads, un hotel pu\u00f2 visualizzare il proprio sito web con annunci in cima alla pagina dei risultati di ricerca attraverso una campagna di Google Ads sulla rete di ricerca. Questo permette all'hotel di apparire nella prima pagina del primo risultato.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e0b75429c84\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex\"  style=\"padding-top: 20px; padding-bottom: 20px; --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#efefef;  opacity: 0.3; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-4 wpb_column column_container vc_column_container col has-animation no-extra-padding inherit_tablet inherit_phone\" data-using-bg=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-left\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/05\/nnmba7y1ymk.jpg'); \"><\/div><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-8 wpb_column column_container vc_column_container col has-animation padding-4-percent vc_custom_1488375555725 inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"3px\" data-shadow=\"small_depth\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#ffffff\" data-bg-opacity=\"0.6\" data-animation=\"fade-in\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"center center\" data-bg-animation=\"fade-in\" data-bg-overlay=\"true\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2023\/06\/unsplash-1.jpg'); \"><\/div><\/div><\/div><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"fade-in\"><div class=\"column-bg-overlay\" style=\"opacity: 0.6; background-color: #ffffff;\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#ffffff;  opacity: 0.95; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left;\"><b>Come funziona Google Hotel? <\/b><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Google Hotel ads consente agli hotel di impostare offerte per l'acquisto di annunci. Poi appariranno direttamente durante una ricerca su Google. Per funzionare, Google ha bisogno di informazioni. Per iniziare un elenco di hotel o alloggi che si desidera visualizzare con tutte le informazioni e gli attributi. Poi informazioni sulle tariffe e sulla disponibilit\u00e0 delle camere, dovrete anche comunicare i vostri prezzi a Google e infine un link di prenotazione diretto al vostro motore di prenotazione.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Google offre 5 strategie di offerta:<\/span><\/p>\n<ul>\n<li>Commissioni per soggiorno, in cui l'hotel paga una parte del costo del soggiorno per tutti i soggiorni effettivi.<\/li>\n<li>Commissioni per conversione, che corrispondono a un valore fisso stabilito ogni volta che un viaggiatore prenota dai link di prenotazione diretta.<\/li>\n<li>CPC (costo per clic) ottimizzato<\/li>\n<li>Manuale CPC<\/li>\n<li>Percentuale CPC<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Secondo uno studio del 2012 dell'esperta di social media Isabelle Mathieu, la parola chiave \"hotel\" \u00e8 una di quelle pi\u00f9 costose in termini di costo giornaliero. Il suo costo \u00e8 di circa 30.000 euro al giorno.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Scegliendo di puntare su determinate parole chiave con Google Ads, l'hotel si mette in concorrenza con gli altri hotel che puntano sulle stesse parole chiave. <\/span><\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e0b7542b0ed\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 20px; padding-bottom: 20px; --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark center\">\n\t<div style=\"\" class=\"vc_col-sm-8 wpb_column column_container vc_column_container col has-animation padding-4-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"3px\" data-shadow=\"small_depth\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#ffffff\" data-bg-opacity=\"1\" data-animation=\"fade-in\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #ffffff;\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#636363;  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2 style=\"text-align: left;\"><strong>Come creare una campagna su Google Ads Hotel?<\/strong><\/h2>\n<p style=\"text-align: left;\">Per creare una campagna Google Hotel, Google ha messo a disposizione dei suoi utenti una guida molto completa, che spiega dettagliatamente, passo dopo passo, cosa fare e come, a volte anche con immagini e diagrammi. Se volete farlo da soli potete provare a seguire questa guida, ma non dimenticate che \u00e8 consigliabile rivolgersi a un'agenzia. Ecco un breve riassunto dei diversi passaggi per creare una campagna su Google Ads Hotel.<\/p>\n<ul>\n<li style=\"text-align: left;\">Per prima cosa, accedere a <strong>il tuo account Google Ads<\/strong> se ne avete uno. Altrimenti, dovrete crearne uno per i vostri diversi alloggi.<\/li>\n<li style=\"text-align: left;\">Andare quindi al menu delle campagne e <strong>creare una campagna senza un obiettivo specifico<\/strong>quindi proseguire e fare clic sulla campagna Hotel.<\/li>\n<li style=\"text-align: left;\">Quindi \u00e8 necessario collegare il proprio file <strong>Centro alberghiero<\/strong> con le vostre tariffe e sistemazioni e tutte le altre informazioni di cui sopra. Se non ne avete uno, Google consiglia di rivolgersi a un fornitore di servizi esterno, come la nostra agenzia, per inviare a Google i prezzi e la disponibilit\u00e0 degli alloggi.<\/li>\n<li style=\"text-align: left;\">Passiamo ora ai dettagli della campagna: per prima cosa, diamole un nome.<\/li>\n<li style=\"text-align: left;\">Allora <strong>scegliere il tipo di offerta<\/strong>Queste sono le 5 strategie di offerta menzionate sopra.<\/li>\n<li style=\"text-align: left;\">Dopo aver scelto il tipo di offerta, \u00e8 necessario definire <strong>il vostro budget<\/strong>. Se si dispone di un budget mensile adeguato alla campagna di marketing.<\/li>\n<li style=\"text-align: left;\">La campagna apparir\u00e0 sul sito <strong>rete google<\/strong> solo.<\/li>\n<li style=\"text-align: left;\">Tutti <strong>dispositivi<\/strong> sono selezionati per impostazione predefinita, ma \u00e8 possibile modificare questa impostazione per selezionare un dispositivo particolare.<\/li>\n<li style=\"text-align: left;\">Con il <strong>area geografica<\/strong>si pu\u00f2 definire un'area specifica in cui il proprio annuncio verr\u00e0 mostrato<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><strong>Una volta salvate le impostazioni di vostro gradimento, continuate.<\/strong><\/p>\n<p style=\"text-align: left;\">\u00c8 possibile creare gruppi di annunci se si hanno pi\u00f9 campagne contemporaneamente per diversi stabilimenti. \u00c8 necessario definire un nome per questo gruppo, in modo da trovarlo facilmente. Infine, dovrete inserire un'offerta per questo gruppo, che potrete modificare a vostro piacimento una volta creata la campagna.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-4 wpb_column column_container vc_column_container col has-animation no-extra-padding inherit_tablet inherit_phone\" data-using-bg=\"true\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-right\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"right center\" data-bg-animation=\"none\" data-bg-overlay=\"true\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/d9ilr-dbedg.jpg'); \"><\/div><\/div><\/div><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#ffffff;  opacity: 0.3; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"297\" width=\"509\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/06\/Google_Partners.jpg\" alt=\"sito di riferimento per la creazione di ristoranti\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/06\/Google_Partners.jpg 509w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2021\/06\/Google_Partners-300x175.jpg 300w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e0b7542ca79\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 20px; padding-bottom: 30px; --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background-color:#aaaaaa;  opacity: 0.95; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div style=\"\" class=\"vc_col-sm-4 wpb_column column_container vc_column_container col has-animation no-extra-padding inherit_tablet inherit_phone\" data-using-bg=\"true\" data-overlay-color=\"true\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-left\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-image-bg-wrap column-bg-layer viewport-desktop\" data-bg-pos=\"right top\" data-bg-animation=\"none\" data-bg-overlay=\"true\"><div class=\"inner-wrap\"><div class=\"column-image-bg\" style=\" background-image: url('https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/05\/dumfltmeabq-1.jpg'); \"><\/div><\/div><\/div><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\"><\/div><div class=\"column-overlay-layer\" style=\"background-color:#ffffff;  opacity: 0.5; \"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"img-with-aniamtion-wrap\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"92\" width=\"556\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/google-hotels.png\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/google-hotels.png 556w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/google-hotels-300x50.png 300w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div style=\"\" class=\"vc_col-sm-8 wpb_column column_container vc_column_container col has-animation padding-4-percent inherit_tablet inherit_phone\" data-using-bg=\"true\" data-border-radius=\"3px\" data-shadow=\"small_depth\" data-padding-pos=\"all\" data-has-bg-color=\"true\" data-bg-color=\"#ffffff\" data-bg-opacity=\"1\" data-animation=\"fade-in\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" ><div class=\"column-bg-overlay-wrap column-bg-layer\" data-bg-animation=\"none\"><div class=\"column-bg-overlay\" style=\"opacity: 1; background-color: #ffffff;\"><\/div><\/div>\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2><strong>Annunci alberghieri di Google<\/strong><\/h2>\n<p>Sviluppato nel 2011 e precedentemente noto come Hotel Price Ads, Google Hotel Ads \u00e8 sempre pi\u00f9 utilizzato dai viaggiatori quando cercano un alloggio.<\/p>\n<p>Google Hotel Ads fornisce agli utenti di Internet informazioni sulla disponibilit\u00e0 e sui prezzi di hotel e altri tipi di alloggio.<\/p>\n<p>La nostra agenzia di Hotel Web Design offre ai proprietari di strutture ricettive la possibilit\u00e0 di gestire il proprio profilo e le proprie campagne su Google Hotel.<\/p>\n<p>Google insiste e <a href=\"https:\/\/support.google.com\/google-ads\/topic\/9800548?hl=en&amp;ref_topic=9028736,3181080,3126923,\">Si consiglia vivamente di utilizzare un fornitore di servizi esterno <\/a>come la nostra agenzia per gestire e impostare il vostro profilo aziendale su Google, collegare le tariffe e la disponibilit\u00e0 del vostro hotel per mostrare il vostro link di prenotazione gratuito su Google e infine avviare gli annunci.<\/p>\n<p>I link di prenotazione gratuiti di Google ottengono <a href=\"https:\/\/travel.google\/partners\/hotels\/\">fino a 25% prenotazione extra<\/a> senza costi aggiuntivi.<\/p>\n<\/div>\n\n\n\n\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h2><strong>Quali sono i vantaggi di questi servizi?<\/strong><\/h2>\n<ul>\n<li aria-level=\"1\">Servizio gratuito<\/li>\n<li aria-level=\"1\">Nessuna commissione da parte di Google<\/li>\n<li aria-level=\"1\">Colpire un obiettivo specifico<\/li>\n<li aria-level=\"1\">Essere pi\u00f9 visibili<\/li>\n<li aria-level=\"1\">Avere una migliore SEO<\/li>\n<li aria-level=\"1\">Aumentare il traffico verso il sito web dell'hotel<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/hotel-webdesign.com\/it\/increase-direct-reservations-on-hotel-site\/\">Aumentare le prenotazioni dirette<\/a><\/li>\n<li aria-level=\"1\">Visualizzare prezzi e disponibilit\u00e0 in tempo reale<\/li>\n<li aria-level=\"1\">Google Hotel Paid Ads vi permette di promuovere il vostro hotel.<\/li>\n<\/ul>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e0b7542e73f\"  data-column-margin=\"default\" data-midnight=\"dark\" data-top-percent=\"7%\" data-bottom-percent=\"7%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section has-row-bg-color\"  style=\"padding-top: calc(100vw * 0.07); padding-bottom: calc(100vw * 0.07); --row-bg-color: #ffffff;\"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #ffffff; \"><\/div><\/div><\/div><div class=\"nectar-shape-divider-wrap no-color\" style=\" height:80px;\"  data-height=\"80\" data-front=\"true\" data-style=\"mountains\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1014 264 v 122 h -808 l -172 -86 s 310.42 -22.84 402 -79 c 106 -65 154 -61 268 -12 c 107 46 195.11 5.94 275 137 z\"><\/path>   <path d=\"M -302 55 s 235.27 208.25 352 159 c 128 -54 233 -98 303 -73 c 92.68 33.1 181.28 115.19 235 108 c 104.9 -14 176.52 -173.06 267 -118 c 85.61 52.09 145 123 145 123 v 74 l -1306 10 z\"><\/path>\n          <path d=\"M -286 255 s 214 -103 338 -129 s 203 29 384 101 c 145.57 57.91 178.7 50.79 272 0 c 79 -43 301 -224 385 -63 c 53 101.63 -62 129 -62 129 l -107 84 l -1212 12 z\"><\/path>\n          <path d=\"M -24 69 s 299.68 301.66 413 245 c 8 -4 233 2 284 42 c 17.47 13.7 172 -132 217 -174 c 54.8 -51.15 128 -90 188 -39 c 76.12 64.7 118 99 118 99 l -12 132 l -1212 12 z\"><\/path>\n          <path d=\"M -12 201 s 70 83 194 57 s 160.29 -36.77 274 6 c 109 41 184.82 24.36 265 -15 c 55 -27 116.5 -57.69 214 4 c 49 31 95 26 95 26 l -6 151 l -1036 10 z\"><\/path> <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\t\n\t<div class=\"carousel-wrap\">\n\t\t<div class=\"row carousel clients six-cols\" data-he=\"greyscale_to_color\" data-additional_padding=\"3\" data-max=\"6\">\n\t\t\t\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/v2-hotel-eco.png\" alt=\"cliente\" width=\"327\" height=\"188\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/v2logo-annecy-appartements-e1551285548399.png\" alt=\"creazione sito appartamenti &amp; bnb\" width=\"159\" height=\"158\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/Villa-morelia_logotype_color-1.png\" alt=\"cliente\" width=\"300\" height=\"97\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/150X150-REWORDKED-Blason_Sainte-Marguerite-sur-Mer-copie-e1551281875532.png\" alt=\"Creazione del sito web del Comune\" width=\"100\" height=\"110\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/auberge-basilico-logo-1-300px.png\" alt=\"creazione sito internet auberge\" width=\"300\" height=\"225\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/hotel-tennis-logo-1.png\" alt=\"creazione sito hotel\" width=\"191\" height=\"185\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/patioV4-180118FULL-300p.png\" alt=\"creazione sito hotel lione\" width=\"300\" height=\"150\" \/>\t<\/div>\n\t<div class=\"no-link\">\n\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/V7-logo-auberge-uzes-1.png\" alt=\"cliente\" width=\"191\" height=\"129\" \/>\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e0b75430346\"  data-column-margin=\"default\" data-midnight=\"light\" data-top-percent=\"13%\" data-bottom-percent=\"13%\"  class=\"wpb_row vc_row-fluid vc_row full-width-section parallax_section\"  style=\"padding-top: calc(100vw * 0.13); padding-bottom: calc(100vw * 0.13); \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"true\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image using-bg-color\" data-parallax-speed=\"fast\" style=\"background-image: url(https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/people-2593251_960_720.jpg); background-position: left top; background-repeat: no-repeat; background-color: #003f39; \"><\/div><\/div><div class=\"row-bg-overlay row-bg-layer\" style=\"background: rgba(0,56,58,0.94); background: linear-gradient(135deg,rgba(0,56,58,0.94) 0%,rgba(28,0,30,0.71) 100%);  opacity: 0.95; \"><\/div><\/div><div class=\"nectar-shape-divider-wrap no-color\" style=\" height:170px;\"  data-height=\"170\" data-front=\"\" data-style=\"waves_opacity_alt\" data-position=\"bottom\" ><svg class=\"nectar-shape-divider\" aria-hidden=\"true\" fill=\"\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 300\" preserveaspectratio=\"none\">\n          <path d=\"M 1000 299 l 2 -279 c -155 -36 -310 135 -415 164 c -102.64 28.35 -149 -32 -232 -31 c -80 1 -142 53 -229 80 c -65.54 20.34 -101 15 -126 11.61 v 54.39 z\"><\/path> <path d=\"M 1000 286 l 2 -252 c -157 -43 -302 144 -405 178 c -101.11 33.38 -159 -47 -242 -46 c -80 1 -145.09 54.07 -229 87 c -65.21 25.59 -104.07 16.72 -126 10.61 v 22.39 z\"><\/path> <path d=\"M 1000 300 l 1 -230.29 c -217 -12.71 -300.47 129.15 -404 156.29 c -103 27 -174 -30 -257 -29 c -80 1 -130.09 37.07 -214 70 c -61.23 24 -108 15.61 -126 10.61 v 22.39 z\"><\/path>\n           <\/svg><\/div><div class=\"row_col_wrap_12 col span_12 light left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"nectar-split-heading\" data-align=\"default\" data-m-align=\"inherit\" data-text-effect=\"default\" data-animation-type=\"default\" data-animation-delay=\"0\" data-animation-offset=\"\" data-m-rm-animation=\"\" data-stagger=\"\" data-custom-font-size=\"false\" ><div class=\"heading-line\" > <div><strong>Siete pronti per il grande balzo in avanti?\u00a0<\/strong> <\/div> <\/div><\/div><div id=\"fws_69e0b75430c38\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-9 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"200\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p style=\"font-size: 30px;color: rgba(255,255,255,0.7);line-height: 36px;text-align: left;font-family:Roboto;font-weight:500;font-style:normal\" class=\"vc_custom_heading vc_do_custom_heading\" >Contattateci oggi stesso<\/p>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-3 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"300\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div><div id=\"fws_69e0b75431927\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row  vc_custom_1551286161173\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column has-animation no-extra-padding inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"fade-in-from-bottom\" data-delay=\"400\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"img-with-aniamtion-wrap right\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"161\" width=\"375\" data-animation=\"fade-in\" src=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/white-arrow-transparent-png-10-turn.png\" alt=\"\" srcset=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/white-arrow-transparent-png-10-turn.png 375w, https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2019\/02\/white-arrow-transparent-png-10-turn-300x129.png 300w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/>\n          <\/div>\n        <\/div>\n        \n      <\/div>\n    <\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_69e0b75432b0f\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"La nostra agenzia Hotel Web Design \u00e8 specializzata nel supportare le strutture turistiche nel loro sviluppo digitale. Abbiamo la fortuna di essere Google Partner e di offrire l'impostazione di campagne Google Ads. Abbiamo...","protected":false},"author":1,"featured_media":9755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Google Ads Hotel","_yoast_wpseo_title":"%%title%% %%page%% %%sep%% Hotel Web-Design","_yoast_wpseo_metadesc":"Setting up Google Ads Hotel can allow a hotel to be more visible and improve the referencing of its website.","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-image":"","_nectar_header_bg":"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/04\/exemple-ads-hotel-google-2.webp","_nectar_header_bg_height":400,"_hwd_blog_posteur":"","footnotes":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-image":""},"categories":[1019,801,754],"tags":[1011,1013,1021],"class_list":{"0":"post-9749","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-google-hotel-ads-en","8":"category-marketing-for-hotel","9":"category-seo-for-hotel","10":"tag-google-hotel-ads-en","11":"tag-hotel-ads-google-en","12":"tag-set-up-google-ads-for-a-hotel"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Set up Google Ads for a hotel | Hotel Web-Design<\/title>\n<meta name=\"description\" content=\"Setting up Google Ads Hotel can allow a hotel to be more 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property=\"article:published_time\" content=\"2022-06-08T15:28:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-08T19:46:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hotel-webdesign.com\/wp-content\/uploads\/2022\/06\/hotel-google-ads-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"564\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hotel Web Design\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/set-up-google-ads-for-a-hotel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hotel-webdesign.com\\\/set-up-google-ads-for-a-hotel\\\/\"},\"author\":{\"name\":\"Hotel Web 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