Create a website for your bungalows
France has no fewer than 8239 campsites with a total of 899266 places. according to statista. Every year, the peak period for campsites, mobile homes and bungalows is August. We notice soaring growth over the last 5 years, even during the Covid-19 period.
Originating in India, the word bungalow quickly spread to England and other European countries. At the time, it mainly referred to houses built of wood with a pointed roof, on one level with no upper storey.
In France today, bungalows are holiday cottages, a lightweight construction suitable for hot locations, and very popular in summer. They can be found in open-air holiday complexes such as campsites. In the United States, there's also a real craze for this type of construction, which is quick to build and inexpensive. Entire neighbourhoods of bungalows with large verandas have been built to house modest families.
Bungalows have become essential accommodation when you own a campsite. They are an alternative to the usual campsite and offer travellers and customers a different, warmer environment. They are reminiscent of holidays in the sun for the French!
They come in many different forms, but the construction is always very simple and light. They are often made of wood or accompanied by stretched canvas, or even verandas.
That's why more and more tourist facilities are specialising in Bungalow rentals. Some even have estates with just these charming, friendly accommodations.
Why a dedicated website rather than a simple sub-heading on your campsite portal?
A bungalow is more than just a location; it's an accommodation with a strong emotional value, which you reserve for its atmosphere before its square metres. Creating a separate site - or even a mini-site focused on this offer - offers five concrete benefits:
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Enhanced organic visibility
You can target long-tail queries such as "bungalow rental + region", climb the search results and capture more direct bookings. -
Differentiating storytelling
A dedicated editorial space allows you to highlight the origin of the wood, the interior decoration or the eco-design, and so sell an experience rather than just a home. -
Fine-tuned customer segmentation
You can easily create dedicated offers: romantic getaways, workation breaks, mid-week packages for large families or tribes, etc. -
Greater independence from OTAs
By integrating your own commission-free booking engine, you can recover your customer data and increase your net margin. -
Activating the Google Hotel channel
An independent site opens the door to the new Google Hotel generative display, positioned at the top of the page and generating ultra-qualified traffic.
Content strategy: selling sunshine, not square metres
A visual is worth a thousand words, but a story turns a click into a reservation. Develop :
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Original storytelling Why these bungalows? Local wood, eco-responsible architect, etc.
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Inspiration for your stay :
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Romantic getaway (2 nights, private Jacuzzi, catered dinner).
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Cycling holidays (secure garage, signposted routes, picnic baskets).
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Green teleworking (300 Mb/s fibre wifi, sit-stand desk, 24″ screen).
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90s videos sequence shots, sound effects, final call-to-action.
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HDR photographs at dusk and midday to capture the atmosphere and light.
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SEO glossary For example, "wooden bungalow Bassin d'Arcachon", "beach chalet rental", etc.
The pillars of a high-performance bungalow site
Technical architecture: opt for open source
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CMS (WordPress etc.) freedom of design, large community, regular security updates.
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Made to measure Nuxt/React front-end for Core Web Vitals performance of less than 1.8 s.
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No compulsory advertising You control your branding, unlike freemium builders.
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Scalability Instant addition of new units if you double your fleet.
Design: immersion, clarity, conversion
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Hero full-width visual 8K drone photo or video showing the terrace under the palm trees.
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Palette inspired by the place light wood, rock grey, pine green - offline/online consistency.
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Navigation in three clicks max : Home ► Choosing your bungalow ► Booking.
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Pictograms : surface area, capacity, air conditioning, wifi, PRM access - instant reading.
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Micro-animations subtle movement of the "Reserve" button on hover to increase CTR.
Sales-oriented features
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Proprietary booking engine :
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iCal or API synchronisation with Airbnb, Booking, Expedia.
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Stripe / Adyen / PayPal payment, pre-authorised deposit.
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Cross-sell parking, breakfast basket, late check-out.
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Channel manager Booky Cloud (or equivalent) :
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Dynamic tariff per segment: -10 % mobile, +15 % D-1.
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Automatic blocking 48 hours before arrival for cleaning.
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Unlimited number of units, intuitive back-office.
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Integrated blog 2 articles/month boost organic traffic by 32 % in six months.
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Filterable customer reviews Trustpilot/GuestSuites widget, public response in ≤ 48 hours.
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Progressive Web App smartphone installation, push notifications for weather and activities.
Creating your website step by step
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Choosing a domain name short and easy to remember, for example "bungalows-lac-bleu.com".
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Select a tool WordPress, Wix or Squarespace are easy to learn.
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Installing a suitable model Some themes are designed for accommodation.
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Preparing your content : texts in your own words, luminous photos.
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Add a booking calendar There are free or inexpensive extensions.
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Test everything Click on each button to reread your texts on your mobile.
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Go online Tell your former customers, post on social networks.
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Monitoring visits A tool like Google Analytics shows you where visitors come from.
We work daily for our customers
Latest web design for Bungalows
Creating a website for Bungalow accommodation allows you to :
- Increase the visibility of the tourist structure and therefore its reputation
- Gathering the opinions of visitors who have stayed there, so as to inspire future visitors
- Customers can book their stay directly on the site by integrating a booking engine
- Develop visibility by appearing on Google's new booking channel, called Google Hotel
- To create paid search campaigns with Google Adwords and on social networks
Entrusting the creation of your Bungalows website to experts in the field is therefore preferable in order to meet all the above requirements.
Hotel Web Design designs Bungalows' websites using an open source tool that offers great creative freedom. The designs are elegant, evolve with the times, are modern and do not remain static.
Unlike free design software, open source tools impose no advertising and have no restrictions on the choice of designs... Our company uses an open source tool to develop sites with good graphics and ergonomics and to add other more comprehensive options. I invite you to have a look at our other article on open source software here.
Our offer
Thanks to its expertise in tourism - hotels and its know-how, Hotel Web Design develops high-performance websites for Bungalows. These sites include :
- Full information on the Bungalows, including their presentation, history and other interesting facts.
- Photos and videos to make guests want to come and stay at the Bungalow
- A booking engine non-commissioned, so that customers can book direct
- Texts and optimised content to benefit from excellent referencing and increase the structure's visibility
- A blog section to keep customers up to date with news from the tourist site and the surrounding area
- A selection of reviews written by customers
- Contact information with a contact form
- Location information with the integration of a Google map
For larger structures requiring more resources, we have developed our own "Booky Cloud" channel manager.
- Our innovative channel manager Booky Cloud, with availability synchronisation, rate synchronisation, unlimited number of rooms, optimised and ergonomic reservation management interface, easy to use. To manage any structure as efficiently as possible.
- Specific referencing hotel, restaurant and tourism sector.
- A manageable websiteYou'll have full control over your site and will be able to modify it if you wish.
- Google Ads, FB Ads, Instagram Ads
- Photo reports & videos, promotional clips on request.
- Expert advice on hotel web marketing and digital communications ready to support you.
What's more, the Bungalows website will be delivered turnkey to the owner and/or manager and will be easy to manage.
There are three formulas:
- Showcase site with a large presentation, information and a few photos
- Pro site with the same options as the showcase site and the addition of a booking engine
- The premium site with more specific options
These packages are available as monthly or owner packages.
Here are some examples of websites that Hotel Web Design can create for your Bungalows.
Bungalows are becoming increasingly popular
Camping remains the preferred holiday option for many French people. There are over eight thousand campsites in the country, with almost a million pitches. Among them, the bungalow has won a special place. It's a small, single-storey house, often made of wood, with a terrace for eating outside. Its cosy feel and reasonable price appeal to families, couples and even teleworkers who want a corner of nature.
Over the last five years, bungalow bookings have soared. Even the Covid period didn't dampen the momentum. And why is that? Because the bungalow combines three simple advantages:
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The comfort of a real bedroom : fixed bed, solid roof, shower room.
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A sweet price Less expensive than a hotel, more solid than a tent.
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Nature at your fingertips smell of wood, birdsong, meals on the terrace.
Why entrust the creation of your Bungalows' website to us?
As well as benefiting from a non-commissioned site for which long-term SEO work can be carried out, there are other significant advantages.
You always have the upper hand.
The advantage of having a website built for your Bungalows is that you can keep full control of it. Your management interface will be easy to use and stable.
We are very available.
Our customers are delighted with the high availability and speed of our support service. We remain available to make any changes to your website that you would prefer not to make yourself.
You have powerful analysis tools at your disposal
Google Analytics and Google Search Console will be installed on your site, giving you precise, live feedback on the traffic to your site and the terms used to find it.
You work with an agency dedicated to the hotel industry
Our many years of dedication to the hotel and restaurant industry have given us a deep understanding of this sector. The many partnerships we have developed over the years are of direct benefit to you.
Conclusion
Creating a website for your bungalows isn't just for specialists. Follow these simple steps, use clear language, add beautiful photos, and offer your future visitors a direct route to your door. You'll win bookings, save on intermediary costs and present your corner of paradise in the best possible light.
Don't let your bungalow get lost in the crowd: give it the showcase it deserves and watch your bookings take off. Need a hand? Write to us. Whether you do it all yourself or prefer to delegate the technical side, your bungalow and your future guests will thank you.
