blog newsDirect booking 06/05/2026 How an optimised website can offset a drop in visibility on Bookingincrease direct hotel bookings When Booking drops, your site must take over — not… blog
blog newsDigital sovereignty 01/05/2026 Why platforms will never defend your establishmentdependency on platforms Platforms are not your partners: they are your channel… blog
blog newsDirect sales 26/04/2026 Digital levers to reclaim control from OTAsdirect hotel sales Regain control without declaring war on OTAs The OTAs have… blog
blog newsDirect booking 21/04/2026 How to build a sustainable direct booking strategydirect booking strategy Think sustainably: aim for consistent profitability, not a marketing stunt… blog
blog newsHotel strategy 16/04/2026 Hotel website: why copying Booking is a strategic mistakeHotel website Copying Booking: an understandable reflex… but a bad bet website… blog
blog newsDirect booking 11/04/2026 How to reassure customers so that they book directincrease direct bookings Reassure before convincing: direct booking is a… blog
blog newsWeb conversion 06/04/2026 Why your website isn't converting despite good traffictraffic without conversion You’re attracting people… but not the right people A website can… blog
blog newsHotel reservation 01/04/2026 Hotel website and booking engine: what generalist agencies forgethotel website booking engine What generalist agencies don’t see: the… blog
blog newsDirect bookings 31/03/2026 How a website redesign can reduce your dependence on OTAsreduce dependence on otas A redesign that sells better than the platforms: take back the… blog
blog newsHotel marketing 26/03/2026 Why independent hotels have every reason to invest in their websiteindependent hotel website Take back control of your bookings (and your margin) When… blog