blog newsHotel distribution 11/06/2026 Why OTAs control your customer relationsOTA customer relations Why, concretely, OTAs end up owning your customer relationship If you… blog
blog newsDeceptive strategies 06/06/2026 The ill-conceived ideas to reduce dependence on Bookingdependence on Booking Stopping Booking overnight: the false brave break The… blog
blog newsDirect booking 01/06/2026 How a poorly designed website increases your OTA commissionsreduce OTA commissions A poorly designed website: the silent machine that drives up your… blog
blog newsweb performance 31/05/2026 Why a slow site makes money for Bookingslow site booking The paradox: when your slowness funds Booking's speed A… blog
blog newsDirect booking 06/05/2026 How an optimised website can offset a drop in visibility on Bookingincrease direct hotel bookings When Booking drops, your site must take over — not… blog
blog newsDigital sovereignty 01/05/2026 Why platforms will never defend your establishmentdependency on platforms Platforms are not your partners: they are your channel… blog
blog newsDirect sales 26/04/2026 Digital levers to reclaim control from OTAsdirect hotel sales Regain control without declaring war on OTAs The OTAs have… blog
blog newsDirect booking 21/04/2026 How to build a sustainable direct booking strategydirect booking strategy Think sustainably: aim for consistent profitability, not a marketing stunt… blog
blog newsHotel strategy 16/04/2026 Hotel website: why copying Booking is a strategic mistakeHotel website Copying Booking: an understandable reflex… but a bad bet website… blog
blog newsDirect booking 11/04/2026 How to reassure customers so that they book directincrease direct bookings Reassure before convincing: direct booking is a… blog