blog newsDirect sales 26/04/2026 Les leviers web pour reprendre la main face aux OTAvente directe hôtel Reprendre la main sans déclarer la guerre aux OTA Les OTA ont… blog
blog newsDirect booking 21/04/2026 How to build a sustainable direct booking strategydirect booking strategy Think sustainably: aim for consistent profitability, not a marketing stunt… blog
blog newsHotel strategy 16/04/2026 Hotel website: why copying Booking is a strategic mistakeHotel website Copying Booking: an understandable reflex… but a bad bet website… blog
blog newsDirect booking 11/04/2026 How to reassure customers so that they book directincrease direct bookings Reassure before convincing: direct booking is a… blog
blog newsWeb conversion 06/04/2026 Why your website isn't converting despite good traffictraffic without conversion You’re attracting people… but not the right people A website can… blog
blog newsHotel reservation 01/04/2026 Hotel website and booking engine: what generalist agencies forgethotel website booking engine What generalist agencies don’t see: the… blog
blog newsDirect bookings 31/03/2026 How a website redesign can reduce your dependence on OTAsreduce dependence on otas A redesign that sells better than the platforms: take back the… blog
blog newsHotel marketing 26/03/2026 Why independent hotels have every reason to invest in their websiteindependent hotel website Take back control of your bookings (and your margin) When… blog
blog newsHotel distribution 21/03/2026 The true cost of Booking and Airbnb commissions on a hotel’s profitabilitybooking airbnb hotel commissions When the commission is only the visible part of the iceberg On… blog
blog newsDirect bookings 16/03/2026 How to turn Booking visitors into direct customersdirect hotel bookings: Booking brings you volume, but it can also take it away from you… blog
