Mountain chalets and accommodation: the choice of communication, examples of websites for mountain chalets and accommodation at the bottom of the page
Hotel web design is a digital marketing agency specialising in digital solutions for the hotel and restaurant industry. We offer website creation, redesigns and all other solutions to make life easier for accommodation owners. Thanks to our experience we can create a tailor-made website for your 100% turnkey accommodation. I invite you to have a look at our article on creation of websites for chalets. Below you'll find examples of cottage websites, some of which were created by our agency.
The history of the chalet
Originating in the mountains, the chalet is a traditional construction, generally made of wood or stone, respecting local know-how. Historically, they were used to store equipment for farmers in summer, and became a place to rest in winter when the snow prevented the herds from grazing.
In France, chalets are particularly widespread, especially in the northern and southern Alps. With 342 ski resorts, France has the largest ski area in the world, and this seasonal accommodation attracts a varied clientele: families, couples, friends... particularly in winter, during weekends and school holidays.
OTAs (online travel agencies) profit greatly from the rental of these chalets, which are often privately owned, by taking commission on each booking.
The solution for maximising your revenue and avoiding these costs is a personalised website with an integrated booking engine and an effective referencing strategy.
Would you like to boost your brand awareness and increase your direct bookings with a website? Not sure where to start or what it should look like? Our agency has put together some examples of cottage websites to inspire you. See our article on creation of sites for chalets.
Need your own manageable site? Contact us now to discover our tailor-made offers.
How do you go about it?
Mountain chalets and accommodation have tools and solutions to help them compete with OTAs.
As stated above, these seasonal tourist structures need a site. But not only that, there are a number of criteria that need to be met.
We strongly advise you to call on the services of an agency specialising in the hotel and catering sector to make sure you don't make any mistakes.
Here are some points to bear in mind when creating your site:
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A visual identity
A graphic charter will form the basis of your site, all the elements that make your brand recognisable without having to put it in the spotlight. It can be a logo, one or more colours, a layout, a very specific font that will differentiate you from others and make you unique. Once this graphic charter has been established, the design of your chalet or mountain accommodation website will be consistent with your style.
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A booking engine
The booking engine allows you to have an autonomous site that no longer depends solely on OTAs. The more visible your site is, the more likely you are to get direct bookings for your chalet or mountain accommodation from your website.
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Good referencing
Finally, good referencing: when creating your site, remember to optimise the text, and not to overload your site with too many images, which will not help with referencing. It is essential to use keywords that are synonymous with your hotel business. Photos can be renamed, but remember to use titles and bullet points.
The "proprietary booking site" option
You agree to invest in your brand image, with a non-commissioned booking site
Examples of chalet sites and mountain accommodation
Here are some examples of websites for chalets and mountain accommodation. Click on the image to go to the website. Contact us if you have any questions!
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