How do you manage and maintain your holiday rental website to keep your search engine ranking high?
If you want to set up a bed and breakfast business, one of the first things you'll need is a website. This will be your online base, where potential guests can find out more about your business, view photos and book. So what should you bear in mind when creating your website? Here are the dos and don'ts to help you keep your website properly referenced and attractive
TO DO :
- Make sure your website is mobile-friendly. More and more people are using their smartphones to access websites, so make sure yours displays well on all devices.
- Include high quality photos of your B&B, guest rooms, facilities and any other features that may be attractive to potential guests.
- Make sure your site is easy to navigate. Include a search box and prominent navigation links that direct visitors to the information they need with a minimum of effort.
- Provide clear contact details, including an e-mail address and telephone number, so that potential customers can contact you easily.
- Mention any special offers or discounts you may have. This could be free breakfast on Sunday mornings or discounts for multiple night bookings.
WHAT NOT TO DO :
- Putting too much text on the website. If a visitor has to scroll through pages of text just to find out what your B&B is all about, chances are they'll get bored quickly and leave your site without making a booking.
- Don't overlook the importance of good search engine optimisation. Make sure your site is optimised for the most popular search engines so that it can be easily found by potential customers.
- Ignore online reviews. Visitors to your site will be influenced by the experience of other guests of your bed and breakfast. So make sure you only publish positive reviews or take action against negative reviews.
- Don't forget to add a booking system to your website. If you offer visitors an easy way to book their stay directly from your site, you should increase bookings and profits for your business.
By following these tips when creating or updating your bed and breakfast website, you'll have a solid foundation from which to launch and promote your business. A well-designed website can help you establish an online presence, increase your bookings and ultimately boost your profits. Good luck to you!
