• What sets them apart
  A true pioneer among hotel web agencies Hotel Web Design doesn't spread itself too thin: hotels, restaurants and tourism, full stop. Everything is designed to meet the - sometimes capricious - challenges of seasonality, rate parity and fierce competition between OTAs and direct sales. Their credo: a site that converts must be fast, multilingual and emotional.
• Commission-free integration
  Their in-house booking engine integrates seamlessly with your PMS or channel manager, while offering automatic cross-selling of packages (breakfast, spa, e-bike). Result: every visitor is guided, without detours or intrusive pop-ups, to a room - and an extra - that suits them.
• Made-to-measure, really
  When they launch a project, the team starts with an exhaustive questionnaire: existing graphic charter or one to be created? Priority targets? Storytelling? Photo/video requirements? This phase is crucial: it avoids botching the visual DNA and guarantees a unique rendering, far removed from interchangeable templates.
• The little extra
  Hotel Web Design provides long-term support for hotel managers, including a quarterly SEO audit, e-reputation management (Google reviews, TripAdvisor) and in-house training to empower teams to update their content. With just two clicks, your receptionist can post a photo of the new Sunday brunch without worrying about breaking the layout.

Why them?
Bop Design was not born in the hotel industry, but in the B2B ecosystem. Their strength: a robustbrand identity and lead nurturingIn this way, each element (logo, palette, wording) is based on detailed personas. For a business hotel, apartment-hotel or long-term residence, this is the promise of a site that talks less about "romantic nights" and more about "ROI, productivity and connectivity". Bop Design proves that a web agency hotels focused B2B can talk ROI without sacrificing emotion.

A global approach

• Competitive audit on your destination, your corporate segments and your MICE partners.

• Conversion-focused UX simplified forms, appointment booking modules for seminars, CRM integration (Salesforce, HubSpot).

• Premium content marketing These include white papers on "How to organise an eco-responsible off-site", LinkedIn articles and newsletters segmented by sector (pharmaceuticals, tech, finance).

Holistic in practice
The idea is not just to appeal to individual travellers, but to turn professional buyers into ambassadors. Bop Design designs micro-event sites linked to your trade shows (IMEX, IBTM) and develops analytical dashboards to monitor the contribution of B2B leads to RevPAR.

A ROI philosophy
No unnecessary frills: everything is measured. If a slider doesn't speed up the path to group bookings, it disappears. If a blog post doesn't generate brochure downloads, it's redesigned. The result: a continuous improvement cycle geared to profitability.

• Generative AI in the service sector
  Multilingual chatbots capable of personalising a spa offer according to past preferences; creation of dynamic landing pages for each segment; suggestions for hyper-personalised itineraries.
• Green booking
  Travellers are now comparing carbon footprints before booking. Agencies are integrating "carbon impact" modules and promoting the Clef Verte and EarthCheck labels.
• VR and immersive tours
  360° virtual tours are no longer a gadget: they provide reassurance and shorten the decision-making cycle. Agencies equipped with VR studios save precious time.
• Voice - booking with Alexa or Google Home
  No, it's not science fiction. Prepare your site for voice search: schema.org tags, dynamic FAQs, conversational content.
• Safety and compliance
  Between RGPD, PSD2 and the new PCI DSS standards, cybersecurity is a commercial argument. Hotels that suffer data breaches see their e-reputation plummet within 48 hours.