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Examples of Hotel Sites

Examples of hotel websites

The essential features of hotel websites

at A hotel's website is probably its main showcase. It's the No. 1 independent gateway for travellers preparing to book. That's why we create immersive hotel websites, with cutting-edge graphic design and a focus on conversion.
Our expertise in this sector means that we can confidently draw up a list of elements that a hotel website must have in order to be effective, elements that you will find here examples of hotel sites below:

A high-performance booking engine

A reservation systemwhich must be visible at first glance and present on every page, via the menu or widget dedicated. It keeps customers on the site and converts them directly, avoiding OTA commissions.

Fuilde -navigation

Fluid, intuitive navigation

Sales media

From photos and attractive media are primordial. These days, the evolution of web design is placing increasing emphasis on multimedia content and user experience. To encourage bookings, it's essential for a hotel website to feature attractive media.

Optimised regional pages

A page on the region, surrounding monuments and tourist attractions is essential for creating interesting content and getting more visitors. Google referencing on all these keywords, which are all gateways to your site.

All contact details

The opening times, exact address with directions, telephone number and email address (whether or not hidden behind a contact form) must be visible. at a glance

Means of contact

Naturally, a contact form, call-back system or call to action is essential.
Customised logo & graphic charter
Booking link always visible
Large photos or videos, sleek design and sales appeal
Quick reservation banner
Original, SEO-optimised text
Multilingual website for effective international referencing

Hotel & Spa in Morzine Avoriaz

Le Neige & Roc

Seaside hotel in Oléron

Hotel L'albatros Oléron

  • Animated design in motion
  • Clean, retro style
  • Direct connection to social networks & reviews
  • Conversion link always available
  • Animated, fluid graphics
  • Created by Hotel Web Design
  • Discover l'Albatros Oléron

Hotel Web Design is a Google partner with the Google Hotelsincluding our customers enjoy every dayGoogle search: information about your accommodation, availability and prices is sent continuously to the search engine, which displays free booking links from the Google search directly to your booking page. These free links represent around 15% of additional commission-free bookings for our customers in 2022! Read our article on free booking links from Google

Luxury hotel in Andorra

Hotel Hermes

example of a 4-star hotel website
web agency hotel bretagne

Seaside hotel in Brittany

Hotel Ker Mor

Château Hotel in Jausiers Barcelonnette

Villa Morelia

creation site hotel barcelonnette
web agency restaurant

Auberge with swimming pool in Provence

Auberge d'Uzès

Hostel in Aime La Plagne

The Basilico Inn

Normandy residences on the Côte d'Albatre

Normandy rental

The evolution of hotel websites: 10 essential points for a high-performance site

With the evolution of technology and customer expectations, hotel websites are no longer simply online shop windows. They have become essential tools for conversion, customer loyalty and brand image management. But what really makes a successful hotel website today? What are the essential elements and best practices to ensure its success?

1. A clear, intuitive interface

User experience (UX) has become a priority. A hotel website must offer fluid and intuitive navigation. Here are a few key points:

  • Clear, uncluttered menu Visitors need quick access to the information they are looking for (rooms, rates, services, reservations).
  • Mobile-first More than half of all online bookings are made on mobile devices. A site that is not optimised for smartphones risks losing a large number of potential customers.
  • Fast loading times Every second counts. If the site is too slow, users won't hesitate to leave.

2. A powerful booking engine

The booking engine is undoubtedly the central element of a hotel website. It must be :

  • Easy to use The simplest way to book: Minimise the number of steps between choosing a room and payment. A simple booking form, coupled with secure payment, is essential.
  • Synchronised Use a channel manager to synchronise bookings on all platforms (OTA, website, etc.) and avoid double bookings.
  • Multiple payment options : Offer several secure payment methods tailored to the needs of international customers.

3. Professional-quality visuals

Images have a direct impact on a customer's decision. High-quality, well-framed visuals optimised for the web are essential for :

  • Showcasing rooms and facilities : Highlight your hotel's assets, whether in terms of views, comfort, services or communal areas.
  • Incorporating videos Virtual tours or short videos can greatly increase visitor engagement and give them a better idea of the atmosphere and facilities.

4. SEO optimisation and relevant content

A good hotel website should be easy to find on search engines. To achieve this, it is crucial to :

  • Optimising on-page SEO Make sure that your title tags, meta descriptions and images are correctly optimised with relevant keywords.
  • Creating relevant content The best way to promote your site: offer blog articles, pages on local events or tourist information. This increases user engagement while improving natural referencing.
  • Integrate customer reviews Testimonials and reviews are essential to reassure visitors and encourage them to book.

5. Personalising the customer experience

With advances in technology, it is now possible to personalise the booking experience. Here are a few examples:

  • Customised proposals : Thanks to the data collected (such as browsing history), you can propose tailored offers (specific rooms, personalised packages).
  • Loyalty programmes : Integrate options so that your loyal customers can access exclusive advantages or accumulate points.
hotel website design rental
Direct booking

6. Security and confidence

Today, data security is paramount. A high-performance hotel website must include :

  • SSL certificate It secures the connection between the customer's browser and the site, guaranteeing data confidentiality.
  • Privacy policy Be transparent about how you use and protect user data.
  • Safety notices and labels Display certification logos, such as PCI DSS for payments, to reinforce customer confidence.

7. Exclusive offers and promotions management

Encourage customers to book directly via your site by offering benefits that OTAs cannot:

  • Best rate guaranteed : Assure visitors that they will get the best price by booking directly.
  • Special offers Create limited-time offers, exclusive discounts or personalised packages to encourage direct bookings.

8. Integration of social networks and engagement

Social networks play a major role in influencing travel decisions. Include sharing buttons on your site and make sure you link to your social pages (Facebook, Instagram, etc.). Encouraging customers to share their experience online can increase your visibility and strengthen your brand image.

9. Live chat and immediate customer support

Visitors often have questions before finalising their booking. Integrate a live chat or an instant messaging service to offer them answers in real time. This removes the last barriers to booking and improves the customer experience.

10. Statistics and performance analysis

A good hotel website must allow you to analyse performance. Integrating tracking tools (such as Google Analytics or specialised tracking tools) is essential for :

  • Tracking conversion rates You can see which pages or offers convert best.
  • Analyse visitor behaviour Identify the pages where users spend the most time and those they leave quickly.
  • Adjusting marketing strategies Use this data to fine-tune your strategy on an ongoing basis.

Booking / reservation website

–
Direct booking for your accommodation

  • Bespoke booking/conversion site delivered turnkey, with training on the administration interface on delivery
  • Adapted logo and graphic charter. Possibility of using your existing elements
  • Specific referencing for holiday lets
  • Integration of reservations module internal
  • or integration of an external booking engine (Reservit, D-EDGE, MisterbookingRoomcloud, etc)
  • Integration of specific HTML elements (review portals, customer reviews, weather, press, pop-ups, direct chat, etc.)
  • Secure SSL / HTTPS
  • Multilingual website & booking engine
  • Simple, intuitive user interface
  • High-availability hosting and domain name
  • Delivery usually within 30 days
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