Search engine optimisation strategies

What is SEO?

"A combination of targeted, well-thought-out actions to make a difference
on the final ranking in search engines".

Search engine optimisation is an art that evolves over the years as search engines modify their tools. Whether it concerns a hotel or restaurant website, a tourism business that has already been set up or a site that will soon be launched, the effects of SEO actions are not usually seen for several weeks. SEO (Search Engine Optimization) comprises two distinct parts

How does SEO work?

Search engine optimisation strategies

OPTIMIZATION
"On site

On-site" SEO is all about optimising your site for Google. This phase of natural referencing is put in place when a site is created or optimised, and aims to make browsing as easy as possible by acting on multiple parameters:

  • Text optimisation by evaluating the number of keywords used. This is a crucial stage, and one of the most important for a optimal natural referencing.
  • Sizing and compressing the photos on the site to reduce their size and loading time.
  • Caching of the website to serve content more quickly to the customer by reducing the physical distance between the server and the reader.
  • Optimising the internal linking of pages by ensuring that each page is linked to the others via logical links and appropriate anchors.
  • As well as a host of other technical operations

Optimising the structure and content of your site is the first step towards a successful website. natural referencing successful for a hotel business. This includes reading and analysing the behaviour of your pages, both in the visible part (content) and in the "hidden" part (code).

Hotel Web Design is a Google partner with the Google Hotels: our booking engine customers automatically benefit from booking links for Google links to our customers' sites are visible directly from Google search, Google Maps and the Google My Business insert! These booking links are an important referencing vector, and represent 10 to 15% of additional commission-free bookings for our customers! 

Optimising the SEM "Back-linking" refers to actions taken to get people talking about you on the web, in order to increase your reputation in the eyes of Google. A link on the web acts like a vote. An increase in the number of links is therefore equivalent to an increase in your visibility, provided that the sites that are "talking about you" and that the keywords are also reliable and relevant! A link set up from a "small" website will not have the same value as a link set up from a highly referenced site.

Hotel Web Design specialises in the hotel and catering industry, and over the years has built up significant natural referencing for this sector. Part of this referencing is automatically passed on to our customers when links are added from our site to theirs. Optimising inbound links to your site is therefore a recipe that needs to be skilfully prepared and dosed to ensure that the natural referencing for your hotel restaurant live up to expectations.

Search engine optimisation strategies

OPTIMIZATION
"off-site

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