Web agency for tourism
Our digital expertise for the tourism industry
For over 10 years we have been working with tourism professionals: independent hotels, bed and breakfasts, gîtes, campsites, travel agencies, tourist offices and leisure facilities.
Our role is to transform your online presence into a genuine growth driver thanks to high-performance, user-friendly websites designed for direct bookings.
We systematically take into account the specific characteristics of the tourism sector: seasonality, availability management, multilingual needs, visual appeal and local referencing.
Website design for hotels and tourist facilities
A tourism website is more than just a shop window: it must be a conversion tool.
A website aimed at tourists needs to be
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modern and responsive, suitable for mobiles and tablets,
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connected to online booking systems (booking engine),
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multilingual to appeal to an international clientele,
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optimised for search engine optimisation (SEO) to appear on the first page of Google.
Our aim: to reduce your dependence on third-party booking platforms (OTAs) such as Booking or Airbnb, and help you win more direct bookings.
This service includes the integration (of your choice) of our booking engine or a external booking engine (such as Reservit, D-Edge, Availpro, etc).
When the website is delivered, training is provided to give you total freedom to modify the texts, photos, prices, seasons and pricing rules of the booking engine.
Hotel Web Design
The web agency for tourism
The issues facing tourism professionals - be they travel agents, tour operators, tourist offices or hoteliers - are very specific.
With the advent of cheap tourism, the democratisation of long-haul transport and the constant availability of countless travel offers, the tourism sector has undergone profound changes over the last decade. Among the list of intermediaries, OTAs such as Trip Advisor, Booking and Expedia have become (almost) self-evident for any traveller wishing to discover a country, especially if they don't speak the language. The choice of using an intermediary is also closely linked to the cultural aspect: a Chinese person will not book in the same way as a French person.
It is in this dynamic, constantly evolving and highly international context that Hotel Web-Design supports its professional tourism customers in implementing their marketing strategy.
As a tourism professional, communicating on the Internet is a must. An online presence is particularly necessary for:
- Gaining long-term visibility through an advertising campaign natural referencing
- Increase your conversion rate with an email campaign Google Ads referencing
- Communicating the latest offers
- Offer dedicated promotions
- Offer an instant, personalised support service (via an on-site instant messaging module)
Your site, your rules
A site that really belongs to you
To take full advantage of the opportunities offered by the web, it is essential for every tourism professional to have their own domain name and an independent website. Free or low-cost platforms such as Yellow Pages (Solocal), Wix or Webself may seem attractive at first, but they have major limitations:
- Third-party hosting : you remain totally dependent on the company that hosts your site. In the event of a problem or downtime, your online business could be affected.
- CMS owner : These closed systems belong to the platforms. They are very limited in terms of integrations (booking engines, specific modules) and the code is not accessible, which makes it impossible to check technical quality or compliance with current web standards.
- Search engine optimisation penalised : the presence of numerous links to the original platform weakens the SEO of your site and reduces your visibility on Google.
- No ownership : These sites operate on a subscription basis. You will never own your site, making it impossible to build a sustainable SEO strategy.
We eliminate these constraints by developing your WordPress websitesa solution open source which guarantees you freedom and longevity. The code is open, you own your site and you are free to choose your service providers in the future. This independence means you can build a real digital strategy, whether it's natural referencing or targeted advertising campaigns (campaign).
Digital communication for the tourism sector
Why entrust your organisation's digital communications to us?
You always have the upper hand.
The advantage of entrusting the creation of your website or communication for your tourism business is of course that you can keep full control of the website. The administration interface is very easy to use
We are very available.
Our customers are delighted with the high availability and speed of our support service. We remain available to make any changes to your website that you might not want to make yourself.
You have powerful analysis tools at your disposal
Google Analytics and Google Search Console will be installed on your site, giving you precise, live feedback on traffic and the terms used to find your website.
You work with an agency dedicated to tourism
Our many years of dedication to the hotel, catering and tourism industry have given us a deep understanding of the challenges facing this sector. The many partnerships we have developed over the years are of direct benefit to you.
