Hotel Web-Design
The web agency for tourism
The issues facing tourism professionals - be they travel agents, tour operators, tourist offices or hoteliers - are very specific.
With the advent of cheap tourism, the democratisation of long-haul transport and the constant availability of countless travel offers, the tourism sector has undergone profound changes over the last decade. Among the list of intermediaries, OTAs such as Trip Advisor, Booking and Expedia have become (almost) self-evident for any traveller wishing to discover a country, especially if they don't speak the language. The choice of using an intermediary is also closely linked to the cultural aspect: a Chinese person will not book in the same way as a French person.
It is in this dynamic, constantly evolving and highly international context that Hotel Web-Design supports its professional tourism customers in implementing their marketing strategy.
As a tourism professional, communicating on the Internet is a must. An online presence is particularly necessary for:
- Gaining long-term visibility through an advertising campaign natural referencing
- Increase your conversion rate with an email campaign Google Ads referencing
- Communicating the latest offers
- Offer dedicated promotions
- Offer an instant, personalised support service (via an on-site instant messaging module)
A website
Who belongs to you
In order to take full advantage of the tools offered by the web, it is crucial for tourism professionals to have their own domain name and website. Platforms offering free or low-cost sites such as Pages Jaunes (solocal), Wix or Webself cannot provide a solid base for the business insofar as these websites:
- Are hosted by a third party: you are completely dependent on the hosting company
- Are locked by a so-called "proprietary CMS": these interfaces belong to the companies that offer them and are (very) limited in terms of integration possibilities (widgets, booking modules). The code is not accessible. It is therefore not possible to check the quality of the site's construction or its compliance with the latest web HTML standards.
- They often contain a large number of backlinks to the company on the customer's site, which is bad for SEO.
- Are always in the form of a subscription: you never own the site. So it's impossible to build up a long-term listing.
Hotel Web-Design responds to these limitations insofar as we build our wordpress-based sitesThis is known as "open source". This means that the code is accessible to you and that you are under no obligation to work with us once the site has been delivered. Ownership of the websites created is also transferred to the buyer, so you can use them as you wish, and build effective SEO or Adwords campaigns.
Digital communication for the tourism sector
Why entrust your organisation's digital communications to us?
You always have the upper hand.
The advantage of entrusting the creation of your website or communication for your tourism business is of course that you can keep full control of the website. The administration interface is very easy to use
We are very available.
Our customers are delighted with the high availability and speed of our support service. We remain available to make any changes to your website that you might not want to make yourself.
You have powerful analysis tools at your disposal
Google Analytics and Google Search Console will be installed on your site, giving you precise, live feedback on traffic and the terms used to find your website.
You work with an agency dedicated to tourism
Our many years of dedication to the hotel, catering and tourism industry have given us a deep understanding of the challenges facing this sector. The many partnerships we have developed over the years are of direct benefit to you.
