Examples of websites for bars, cafés and drinks outlets
Why a website remains your No. 1 digital counter
Open wide the glass doors of your bar, café or drinking establishment: you can see your regulars, the light bouncing off the glasses, the heady aroma of freshly-ground coffee or the rustle of a well-timed shaker. But for most of your future customers, this picture, seductive as it may be, doesn't exist. Before pushing open the door, they'll type your name into a search engine or be drawn in by a tempting photo on social networks. So first impressions are made far from the weathered tiled floor of your bar: they're made on a five-inch screen in the underground, or on a laptop on a rainy Sunday.
We know that 95 % of consumers read information online before trying out a new place. The challenge then becomes clear: to transform your website into a genuine digital counter that is both user-friendly and profitable. It's no longer just a PDF flyer posted online, but an immersive experience that reflects your personality, reassures Google's algorithm and guides visitors right through to making a reservation - or buying a "House Cocktails" box set.
Add to this the fierce digital competition: delivery platforms, specialist blogs, geolocation applications. Each with its own algorithm, ranking and spotlight. If you don't control your narrative, others will do it for you. Your site then becomes the official story, the authentic version, the one where you can feel the wood of the counter and the effervescence of the service, even hundreds of kilometres away, in all time zones.
To achieve this objective, four pillars have been identified:
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Speed If your home page takes more than three seconds to load on a smartphone, you're already losing 40 % of Internet users.
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Security An SSL certificate and a recognised payment gateway inspire confidence; the absence of a padlock means immediate mistrust.
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Visual appeal your photos tell the story of your world before the first word is spoken; a coherent moodboard is worth a dissertation.
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Operational clarity With two-click booking, interactive Google Maps and timetables that don't require scrolling, every digital friction translates into a missed customer.
These key principles guide our day-to-day work at Hotel Web Design And yet, theory alone does not generate sales. So let's get down to the nitty-gritty, using figures and concrete examples.
Our partnership with Google Hotels: commission-free bookings that flow
Since 2022, Hotel Web Design has been a member of the select circle of Google Hotels partner agencies. How does it work? Your stocks and rates are synchronised in real time with the search engine. Result: every time you search for "hotel + town", Google displays a booking link. free of chargedirectly connected to your in-house motor. The figures speak for themselves: +10 to +15 % bookings without paying a cent in commission. We've devoted an entire article to this mechanism, but the most important thing to remember is that it works 24 hours a day: while you're serving an espresso, Google is bringing you one more customer.
Exemple de site pour bar débit de boisson café
The essential ingredients of a bar or café website
Immersive photography
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Go to natural lightShoot before the serve to capture the depth of field.
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Vary the scale: wide shots of the room to show the setting, macro shots of hands and materials to create a sense of proximity.
Information hierarchy
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A visitor must find the opening times and address without scrolling (header or hero).
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La reservation must remain accessible (sticky button) on mobile; 64 % of bookings are made from a smartphone.
Technical performance
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Image size < 200 kb, WebP format, lazy-loading.
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CDN hosting, server caching, CSS/JS minification.
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Monthly Core Web Vitals audit; above 90/100, otherwise Google downgrades.
Conversion and reinsurance
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Bank deposit or card imprint to reduce the no-show from 30 to 50 %.
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Secure Payment" badge visible near the validate button.
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Multilingual chatbot for allergen questions or group requests.
Content marketing
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Monthly blog, long-tail keywords "homemade cold brew recipe".
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Short video (vertical) reusable on Reels and TikTok, integrated silent autoplay.
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Segmented newsletter: local residents vs. visiting tourists, for targeted offers (local happy-hour, discovery brunch).
Each ingredient must be measured out like a cocktail: too much sugar kills the alcohol, too much animation kills the conversion. The art lies in marrying visual sobriety with sensitive storytelling.
This service includes the integration (of your choice) of our booking engine or a external booking engine (such as Reservit, D-Edge, Availpro, etc).
When the website is delivered, training is provided to give you total freedom to modify the texts, photos, prices, seasons and pricing rules of the booking engine.
Our tailor-made services for bars and cafés
We're not just selling a "website", we're selling an entire complete digital experience tailored to the reality of a public house:
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Home page immersive: full-width photo, incisive slogan, call to action.
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Contact form or booking module synchronised with your diary, automatic reminder by email or SMS.
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Online shop The new website: an integrated e-commerce solution for coffee beans, cocktail boxes and gift cards.
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Filtered Google reviews we select your best reviews and present them in the most engaging way.
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Listing of your services happy hours, live concerts, Sunday brunch, sports broadcasts - each service is optimised to appear in Google Maps.
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Local referencing amplified: management of the Google Business Profile, hyper-geolocalised netlinking, optimisation of internal linking.
More pages? A blog section to share your cold brew recipes? A calendar of live events? Anything is possibleWe build your project like a barman composes a signature cocktail: with precision, creativity and a sense of showmanship.
Why choose Hotel Web Design rather than a general contractor?
Sector specialisation We know the constraints of a bar (after-work rush, keg logistics, mixology margins) as well as those of a café (low winter season, return on brunch investment).
Hybrid team design, dev, copywriting, photography; a complete brigade, led by a project manager who understands your gross margins and your coffee/water ratio.
Transparency of KPIs Before you even sign up, we set you a target (conversion rate, average basket value, SEO positioning). Every month, a clear report arrives in your inbox.
Product culture Our devs read customer feedback, our designers consult analytics; here, no one creates in a vacuum: everything is cross-referenced, discussed and tested.
Hotel Web Design is the web agency 100% dedicated to the hotel industryWe can help you with all aspects of digital communication for your accommodation: booking websites, natural referencing specialising in the hotel industry, Google Ads referencing and Google Hotel Ads, social networking campaigns, graphic charters and logos for hotels.
Make an appointment today for free advice on how to optimise the digital management of your accommodation.
Conclusion: when the site becomes your best server
A bar without atmosphere is a mojito without mint: technically correct, but unforgettable for nobody. Similarly, a generic website won't excite Google or your future customers.
In 2025, digital is no longer an option: it's the natural extension of your counter. A fast, immersive, transactional website can double an evening's sales, create a new revenue stream (e-commerce, gift cards) and build a loyal community far beyond the neighbourhood.
Our job? Applying the finesse of a mixologist or the precision of a barista to digital design. Our mission? To continue serving memorable experiences in your glasses. Together, let's toast these two worlds as a toast to the very best in technology and hospitality. Here's to you - and your future site!
