A bar or café website has a simple mission: make people want to push the door open. Before coming, the customer wants to see the place, read the menu, know the hours and find out whether they can book. All of this must appear quickly, on a phone too, and reflect the atmosphere of the place.
Here are six examples of bar, café and coffee shop websites, from the game bar to the roaster with an online shop, with, for each one, what it does well and what you can take for your own establishment.
What a bar or café website should contain
The six points found on well-made bar websites.
- The address and the hours, right away. It is the first thing a visitor looks for on a phone. Place them in the header or on the first image, not on a “Contact” page three clicks away.
- Photos that show the place. The room, the counter, the glasses and the dishes, taken before service in daylight. The first photo sets the mood, the following ones reassure.
- An up-to-date menu. Drinks, dishes, set menus: as readable text on the site, not only as a PDF or a photo, so that Google reads it and the customer finds it again on their phone.
- A button to book or to get in touch. A button fixed in the header or at the bottom of the screen follows the visitor all down the page. For a group or a private hire, add a dedicated form.
- A way to sell outside opening hours. Gift vouchers, whole-bean coffee, gift boxes, merchandise: a shop built into the site extends the counter.
- A fast, well-ranked site. Light images, a title and a description for each page, the same address as on your Google Business Profile. See also natural search optimization for a hotel or a restaurant (in French).
6 examples of bar and café websites
Each card shows the home page as it appears today on a computer. Two of these sites are projects of the agency, The Good Game and Le William: the “Our project (in French)” link details them in our portfolio. The other four are bar and café websites that we looked at online for what they do well.
The Good Game
Game bar and game shop · Paris, 2nd arrondissement
A game bar and game shop in the Sentier district, the site announces more than 800 games in free access, a drinks menu and dishes to share. The home page opens on a photo of the room with the address in the center, then unrolls the place, the menu, the game collection and the shop.
A “Book a table” button stays stuck at the bottom of the screen throughout the visit.
Key takeaways
- A fixed booking button, visible whatever the section.
- One page per universe: the menu, the games, the shop, the gift vouchers.
- Type
- Game bar
- Location
- Le Sentier, Paris (2nd arrondissement)
- Booking
- Online table booking
- Languages
- French
Le William
Restaurant and cocktail bar · Saint-Martin
Dark background, gold rules and lettering, close-ups of cocktails and dishes: the Le William website sets up the mood of a hushed bar before presenting the local, seasonal cooking. A slideshow with three views opens the page; booking a table is further down, with the number of people and the time.
Key takeaways
- A very strong identity (black and gold) that can be recognized from the first image.
- A table booking form on the home page itself.
- Type
- Restaurant and cocktail bar
- Location
- Saint-Martin
- Booking
- Table booking form
- Languages
- French
CopperBay
Cocktail bar · Paris
A bar whose decor evokes the main cabin of a sailboat. The site reuses the ropes full screen, with the monogram in the center, then presents the place (“the ship”), the menu (“Drinks & Food”), the crew, a gallery and the press. It all fits on a single scrolling page.
Key takeaways
- The decor of the bar serves as the common thread of the whole site.
- A menu announced by a heading from the universe of the place (“Mermaids and Magic Potions”).
- Type
- Cocktail bar
- Location
- Paris
- Booking
- Direct contact
- Languages
- French
Piha
Roaster, coffee shop and shop · Bordeaux
Piha roasts specialty coffee in Bordeaux and says so right away: the home page is a slideshow, followed by the new arrivals. The site serves both as the showcase of the coffee shop and as an online shop (coffees, equipment, merchandise), with an entry for professionals. It also gives the hours and the pickup of orders in the store.
Key takeaways
- Three clear entries: the coffee shop, the shop, the professionals.
- Hours and pickup in store visible at the bottom of the page.
- Type
- Coffee shop and roaster
- Location
- Bordeaux
- Booking
- Online shop and pickup in store
- Languages
- French
Café 1802
Roaster and barista · Rennes
The website of this Rennes roaster and barista bets on the product: large coffee packs from the opening, a shop that details each coffee (origin, process), workshops, and a section for professionals (coffee, machines, training, maintenance).
Key takeaways
- The product in a full-screen photo, with a single button to the selection.
- A “Professionals” section separate from the shop for individuals.
- Type
- Roaster and barista
- Location
- Rennes
- Booking
- Online shop
- Languages
- French, English, German
FrogPubs
Pubs and microbreweries · Paris, Bordeaux, Toulouse
Eight pubs, three cities: the site puts beers, food and pubs on the same level in a carousel, then links to one page per establishment. Events (rugby, darts, sports broadcasts) have their own sections, and a “Book” button stays in the header to book a table.
Key takeaways
- One page per pub, so that each establishment has its own address.
- The events of the place (sport, darts) as a reason to visit.
- Type
- Pub group
- Location
- Paris, Bordeaux, Toulouse
- Booking
- “Book” button in the menu
- Languages
- English, French
The six sites at a glance
The game bar takes table bookings, the roaster sells its coffee: depending on the establishment, the site does not have the same main function.
| Website | Location | Type | Booking | Languages |
|---|---|---|---|---|
| The Good Game | Le Sentier, Paris (2nd arrondissement) | Game bar | Online table booking | French |
| Le William | Saint-Martin | Restaurant and cocktail bar | Table booking form | French |
| CopperBay | Paris | Cocktail bar | Direct contact | French |
| Piha | Bordeaux | Coffee shop and roaster | Online shop and pickup in store | French |
| Café 1802 | Rennes | Roaster and barista | Online shop | French, English, German |
| FrogPubs | Paris, Bordeaux, Toulouse | Pub group | “Book” button in the menu | English, French |
Coffee shop, roaster or barista website
A coffee shop has two kinds of customers: those who drop in for a coffee and those who order online. The site must therefore do both, as Piha and Café 1802 do: the showcase of the place (address, hours, story) and a shop with a page for each coffee (origin, profile, grind), pickup in store or shipping, and a separate entry for professionals (restaurants, offices).
If you are looking for a design agency for a coffee shop, ask to see websites of comparable businesses, open them on your phone and look at the shop all the way to the basket. Creating a site of this type falls under our website creation for hotels and restaurants (in French).
A bar website: booking, events and Google profile
Booking a table
The “Book a table” button of The Good Game stays on screen from the beginning to the end of the page. A customer who hesitates does not have to scroll back up to look for a number: they book when they have decided. You will find other booking examples among our websites with online booking (in French).
Bringing events to life
Concerts, sports broadcasts, happy hour, Sunday brunch: each regular event deserves its own page, with the days and times. That is what FrogPubs does for rugby, darts and sports broadcasts in its pubs. One page per event is also one more page that Google can show to people searching for “bar + city + event”.
Matching the website and the Google profile
Your Google profile (Google Business Profile) appears when someone searches for a bar in your neighborhood. Same hours, same address, same phone number and same photos as on the site: a contradiction between the two makes the customer hesitate and muddies local search. To go further: Google Ads for a hotel or a restaurant (in French).
What if your establishment also lodges guests?
A hotel with a bar or a guesthouse with a tea room combines the two logics: booking a table and booking a room. Our examples for hotels (in French), bed and breakfasts and holiday cottages and vacation rentals show how to hold both on a single site. On the restaurant side: the website of a restaurant and that of a gourmet table.
Questions about bar and café websites
What should a bar website contain?
The address and the hours on the first page, the menu (drinks and food), photos of the place, a way to book or to contact the establishment, and the events if you hold any (concerts, sports broadcasts, evenings). On a phone, this information must appear without a long scroll.
Does a bar need a website if it is already on social networks?
A social network shows an atmosphere, but its owner changes the rules and the display. A website is yours: you put the up-to-date menu, the hours, booking and gift vouchers there, and it stays readable for people who have no account. It also serves as the official page that your Google profile links to.
How do you take table bookings on a bar website?
With a “Book” button fixed in the header or at the bottom of the screen, which opens a form or a table booking module. That is what The Good Game does, above: the button follows the visitor all down the page. For accommodation, see instead our examples of websites with online booking (in French).
Can you sell coffee online from a coffee shop website?
Yes: a shop built into the site lets you sell whole-bean or ground coffee, equipment, merchandise and gift vouchers, with pickup in store or shipping. Piha and Café 1802 are two examples.
How do you choose an agency for a coffee shop or a bar?
Look at its projects for comparable establishments and open them on your phone. Hotel Web Design creates websites for hotels and restaurants; its projects are gathered in the portfolio (in French), including two bars and restaurants cited here.
