Example of a concierge service website
the ultra-complete guide to creating an online shop window that attracts, reassures and converts
Concierge services are no longer the preserve of large hotels. Whether we're talking about managing seasonal rentals, providing administrative assistance for busy individuals or organising company parties, the profession is becoming more democratic. As a result, the competition is growing. In this context, having a clear, reassuring and effective website is no longer a luxury, it's a prerequisite. This long but practical guide describes, step by step, everything you need to know to build that famous site: best practice, design trends, key features, practical advice and analyses of five inspiring examples (including lejardindecorail.com). Our aim? To give you an actionable roadmap, delivered without unnecessary technical jargon. Take a seat: over five thousand words of practical advice await you.
Why a concierge service is essential today
Before talking about colours, typography or forms, you need to understand the strategic role of the site.
Confidence tool
Prospects often type your name into Google before picking up the phone. A clean, up-to-date and complete website shows that you're serious. On the other hand, an abandoned Facebook page or an unsecured blog inspires little confidence.
The shop window is always open
A site works 24 hours a day, 365 days a year. It explains your services at midnight and at noon, without fatigue or sick leave. It's a tireless sales agent.
Booking and automation centre
By integrating a diary, a payment system and a quote tunnel, you free up time. Fewer "What's your rate for three nights?" emails, and more time spent looking after the customer experience on site.
Source of valuable data
Google Analytics or Matomo reveal where your visitors come from, what interests them and when they leave. These statistics guide your marketing decisions: targeted advertising campaigns, improving a page that is not converting well, etc.
Competitive advantage
Many small concierge services still operate without a website, or with an outdated template. A contemporary design and modern functions make all the difference. This is the silent weapon that justifies higher prices and premium positioning.
The complete anatomy of a concierge site that works
Every online shop sells physical products; every concierge service sells time and peace of mind. Yet the structure of a website is fairly universal: a home page that grabs attention, service pages that detail the offer, a blog or diary that nurtures the relationship, a contact page that reassures and converts.
The home page, your entrance hall
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Clear title at the top of the page For example, "Premium concierge service in Lyon". This replaces a vague phrase like "Welcome".
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Powerful hook Summarise your promise in one line: "We'll take care of your home, so you can enjoy your free time.
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Visual "hero Full screen: use a bright photo or a short video showing happy customers.
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Immediate action button (CTA) Request a quote", "Book an appointment". It must be visible without scrolling.
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Social proof platform logos (Airbnb, Booking), star ratings, number of customers served.
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Summary of services three or four self-explanatory icons with a mini-text: "Housekeeping", "Check-in / Check-out", "Laundry", "24-hour customer service".
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Condensed testimonies 2 lines, a first name, a photo. Better than a long paragraph.
Services pages
Each service deserves its own page, even if the description is short. Why do you want this? For natural referencing and to answer visitors' questions accurately. Recommended structure :
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Customer problem
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Proposed solution
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Step-by-step process
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Transparent or indicative tariff
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Contact CTA
Frequently asked questions (FAQ)
An FAQ reduces repetitive e-mails. Example: "Do you supply the sheets? Answering publicly reassures all future prospects and improves your SEO thanks to long queries ("does the concierge provide the sheets?").
Blog or local guide
Even if you're not passionate about writing, submitting two articles a month is enough to prove your expertise and regularity. Effective content :
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What to do in a weekend in Nice" guides
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Tips " How to choose sheets for an Airbnb "
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Feedback: "The 5 most common check-out problems and how to avoid them".
About page
Often neglected, the About page humanises your brand: photo of the team, date of creation, values, mini-timeline of major milestones. Two warm paragraphs are better than a cold CV.
Optimised Contact page
Include :
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Short form (name, e-mail, message or type of service).
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Mobile number clickable from a telephone.
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Physical address (useful for Google Maps).
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Links to WhatsApp or Messenger for those who prefer to chat live.
Design trends applied to concierge services
Design follows fashions. It's better to be inspired by current trends than to chase after every new thing. Here are the ones that really count this year.
Conscious minimalism
Forget overcrowded pages. The eye is drawn to large white spaces, a few soft colours and well-separated blocks of information. The aim is to let the content breathe.
Natural, reassuring colours
Shades of sand, lagoon blue and sage green evoke relaxation. Avoid tones that are too bright and aggressive (pure red, neon yellow) except for Ask for an estimate, which should stand out.
Legible, contrasting typefaces
A sans-serif font such as Montserrat or Inter, at a minimum size of 18 px on mobile phones, guarantees smooth reading. Add a soft serif font for titles if you want a more upmarket look.
Short, vertical or square videos
The video is an eye-catcher. A 15-second clip showing the arrival of a traveller, the handover of keys and a smile of satisfaction is worth a thousand words. Compress your files so as not to slow down the page.
Useful micro-animations
The buttons that grow slightly when hovered over, the form that displays a green check after submission: these details give a modern feel while guiding the visitor.
Optional Dark Mode
Some users activate it for visual comfort. Offer a light/dark switch. Test your contrasts to ensure legibility even in the dark.
Essential features not to be forgotten
A beautiful site limited to static photos is pointless. Here's a list of the essential functions for a concierge service.
Dynamic quote form
The visitor chooses the type of accommodation, the surface area and the dates, and the estimated price appears instantly. At the end, a summary email is automatically sent, copying the information into your CRM.
Online booking and payment
Integrate Stripe or PayPal. Allow a deposit: 30 % on booking, balance after the service. Fewer unpaid bills, greater peace of mind.
Connected diary
Synchronise Google Calendar, Airbnb and Booking to avoid double bookings. Offer your owners a "reader" login to follow the schedule without being able to change the slots.
Customer dashboard
Status of work carried out, before/after cleaning photos, downloadable invoices. A reassured homeowner extends their contract.
Live chat or chatbot
A round button in the corner allows you to ask a question: arrival times, baggage drop-off, etc. If you are not available, a chatbot can answer frequently asked questions and take a message.
Internal notification system
After each service, an automatic e-mail invites the customer to leave a rating. Positive feedback is displayed publicly (after moderation); negative feedback triggers an internal improvement ticket.
Simplified multilingualism
Even if your customers are mainly French-speaking, offer them English. Use a reliable plugin such as Weglot or Polylang, or manually duplicate the pages to guarantee the quality of the translations.
Accessibility
Sufficient contrast, descriptive text for images (alt attribute), keyboard navigation possible. You'll expand your audience and comply with the law.
Content: speaking simply, reassuring, convincing
No amount of design can make up for confusing text. Here's how to write effectively.
Adopt a conversational tone
Avoid passive sentences and legal language. Replace "We offer high added-value cleaning services" with "We clean your home from top to bottom, from floor to ceiling, before each arrival".
Highlight the benefits, not just the tasks
Instead of "Laundry management", write "Your clean and ironed laundry, ready for your next travellers". The visitor imagines the result, not the action.
Use numbers without drowning the reader
"98 % of our customers renew their contract" is a stronger statement than "The vast majority of our customers are satisfied".
Structure in short paragraphs
Three to five lines maximum. Skip a line. This visual rhythm keeps your attention, especially on mobile phones.
Add regular Request a quote
Every 500 words or so, insert a "Get my free quote" button. Even on a blog post.
Give priority to visual evidence
Before/after cleaning, screen capture of dashboard, photo of smiling team. The brain processes images 60,000 times faster than text.
Five concrete examples of concierge service sites to study
Case studies are the best way to understand what works. Here are five sites, all active at the time of writing, each with a different approach. We include, of course lejardindecorail.com as requested.
http://lejardindecorail.com/ - Villa management in the Mediterranean
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Design Full-screen visual of a white villa facing the sea, pastel colours (turquoise and sand), white text on a semi-transparent background.
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Highlights The range includes a quote form that's visible from the first scroll, a floating WhatsApp button and a real-time price editor.
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Key functions The website also includes a calendar synchronised with Airbnb, a before-and-after gallery, and local weather updates to keep travellers informed.
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Lesson to remember simplicity pays off. In just three clicks, a homeowner obtains an estimate.
GuestReady.com - International concierge service
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Design : midnight blue and white tones, interactive FAQ section that unfolds.
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Highlights including a rental income simulator, a world map of towns and cities covered, and video testimonials from landlords.
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Key functions mobile dashboard, dynamic pricing algorithm, partner photo team.
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Lesson to remember investors are convinced by the figures.
SmartConcierge.co.uk - A la carte services for busy individuals
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Design light background, coloured icons for each service (shopping, dry cleaning, formalities).
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Highlights The "express breakdown" pack is highlighted, as well as a daily life advice blog and live chat.
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Key functions no-obligation monthly subscription, Apple Pay payment, in-house "classifieds" section for bartering between members.
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Lesson to remember A clear catalogue and ready-to-use packs speed up the purchasing decision.
Welkeys.com - Management of top-of-the-range urban rentals
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Design magazine look, high-resolution photos, elegant typography.
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Highlights : before/after income comparator, "Superhost" badge highlighted, bilingual FR/EN blog.
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Key functions professional photo shoots, optimised advertising, strict hotel housekeeping protocol.
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Lesson to remember A premium positioning is built on visual consistency and a quality-oriented message.
HostnFly.com - Concierge services in Paris, Lyon and Marseille
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Design Search bar at the top: "Calculate your income". Bright but balanced colours.
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Highlights interactive simulator, key figures highlighted (average income, customers served).
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Key functions including breakage insurance, 24/7 customer service and a free PDF guide after registration.
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Lesson to remember a lead magnet (e-book, guide) increases newsletter subscriptions
Concrete action plan to create your site step by step
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Clarify your promise Write down the customer's problem and your solution in one sentence.
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Choose your domain name short, memorable, in .fr if you are targeting France.
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Select a CMS WordPress for flexibility, Webflow for fast design, Shopify if you sell online.
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Install a lightweight theme and add a visual builder (Elementor, Divi) if required.
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Define the colour palette 1 main colour, 1 secondary colour, 2 neutral tones.
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Structure the menu Home | Services | Blog | About us | Contact.
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Write your pages by adopting the simple tone seen above.
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Integrate functionalities dynamic quotes (WP Cost Estimation plugin), calendar (Amelia or Calendly), payment (WooCommerce or Stripe Checkout).
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Test the mobile version If your images are sticking out or your buttons are too small, please correct them before publishing.
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Proofread, correct, publish.
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Ask for feedback to three real users (friends, owners, travellers) and improve.
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Measure your statistics Install Search Console and Analytics from day one.
General conclusion
At Hotel Web Design, we believe that every empty room is a story that hasn't been told, every potential customer a missed opportunity. Let's work together to turn your digital visibility into memorable stays. Creating an effective concierge service is not rocket science, but it does require method and consistency. By following the best practices outlined here, and drawing inspiration from real-life examples such as lejardindecorail.comBy following design trends without falling into fashion, you can build a showcase that's beautiful, reassuring and profitable. Think simple, think useful, think customer: it's a universal recipe. Happy designing and, above all, happy booking!
