A concierge service website speaks to two audiences who do not expect the same thing: the owner, who wants to know whether they can entrust you with their property, and the traveler, who wants to choose a place and book. The site has to reassure both of them from the home page, with clearly described services, photos of the properties and a simple way to reach you or to book.
Here are six concierge service websites that we looked at one by one. These are businesses that rent out or manage accommodation: two of the sites are ones we created, four belong to well-known concierge services. For each, what the home page shows and what you can take from it.
What a concierge service website should show
A concierge service sells trust before it sells a service. The six points that come back on the sites that work:
- A one-sentence promise, with the area covered. “Concierge service in La Réunion”, “short-term rental management”: the visitor must understand in a few seconds who you are and where you work.
- A path for each audience. A button for owners (estimate, appointment), another for travelers (property search, booking). Concierge services that do both separate the two entries clearly in the menu.
- Concrete descriptions of the services. Welcoming travelers, cleaning, linen, listing management, assistance during the stay: one clear line per service beats a general paragraph about “peace of mind”.
- Real photos of the properties and of the field team. Royalty-free images, the same everywhere from one site to the next, reassure nobody.
- Verifiable proof. Reviews from owners or travelers that you actually received, with the person’s name or first name and the source. Never publish a review or a figure that you cannot justify.
- A contact visible everywhere. A clickable phone number on mobile, a short form, response hours.
6 examples of concierge service websites
Each card shows the home page as it appears today on a computer. The first two sites are projects of Hotel Web Design; the other four are sites of independent companies, described as they appear.
Le Jardin de Corail
Concierge service and upscale rentals · La Réunion
The home page opens on a waterfall in La Réunion and on a welcome text that states the business right away: a concierge service offering upscale short-term rentals. Below the image, the properties line up as cards: a photo, the town, the number of bedrooms and guests, and a “Discover” button. The site thus presents many properties without ever looking crowded.
Key takeaways
- The properties as cards from the home page: the traveler chooses without going through a menu.
- A block presenting the host at the bottom of the page, with a button to book, and blog pages for local searches.
- Type
- Concierge service and short-term rentals
- Location
- La Réunion
- Booking
- Booky, with a page for each property
- Languages
- French, English, German, Spanish
Chez MV
Aparthotel, villas and suites with concierge service · Seine-et-Marne
Here the concierge service is part of the accommodation: a page is devoted to it, with self check-in around the clock, breakfast and brunch to order, late check-out, massage or minibar. The home page places the search for arrival, departure and guests right under the top image, then each property (apartments, villas, unusual suites) has its own page.
Key takeaways
- A date search bar from the first screen.
- The concierge services presented as options, each with its own title.
- Type
- Aparthotel and concierge service
- Location
- La Ferté-Gaucher (Seine-et-Marne)
- Booking
- Booky, date search on the home page
- Languages
- French, English, Spanish
Welkeys
Concierge service for villas, chalets and holiday homes
The site speaks to both audiences on the same screen: the traveler looking for a villa with the search bar (destination, dates, guests), the owner with the “I am an owner” button in the band that follows. The menu separates “Travelers” and “Owners”, the phone number and the call hours stay at the top of the page, and the rest of the home page unrolls the villas, the destinations, the experiences, owners’ reviews and a frequently asked questions section. On the first visit, a newsletter sign-up window covers the search.
Key takeaways
- Two separate entries in the menu, traveler and owner.
- The phone number and the hours displayed in the header.
- Type
- Concierge service and villa and chalet rentals
- Location
- France and Europe
- Booking
- Search by destination, dates and guests
- Languages
- French, with a language selector
HostnFly
Concierge service for short-term rentals
The whole top of the page serves a single gesture: estimating the revenue of your property. The title states the business, two buttons of equal weight offer the estimate or a phone appointment, and a phone number appears under the buttons. Further down, the page unrolls the services, the path to entrust your property, the local concierge services, articles and a frequently asked questions section. The menu also offers “Book a property” to travelers.
Key takeaways
- A single message and two buttons on the first screen.
- A step-by-step path explained under the opening panel.
- Type
- Concierge service for owners
- Location
- France
- Booking
- Revenue estimate and phone appointment
- Languages
- French
Smart Conciergerie
Concierge service for owners
The site speaks only to owners. A large title, a tagline and two buttons (“Request your free estimate”, “Join us”) take up the top of the page, with the list of services just below: listing management, communication with travelers, professional cleaning, price optimization, weekly analyses, security deposit collection. The “You are an owner” menu groups the services, the packages and the furnishing.
Key takeaways
- The list of services visible from the home page, in plain words.
- Testimonials and a “Who are we?” page in the main menu.
- Type
- Concierge service for owners
- Location
- France
- Booking
- Free estimate request
- Languages
- French
GuestReady
Rental management company, site in English
A site in English first, with versions in French, Spanish and Portuguese. The home page places four photos of properties at the top, then the stay search and an “I’m a property owner” button to switch to owners. The menu distinguishes travelers, owners, real estate and software, and the rest of the page presents full management, a revenue calculator, owner portraits, the press and a frequently asked questions section.
Key takeaways
- An “owner” button always visible next to the stay search.
- The languages of the site announced for each market.
- Type
- Hotel and rental management company
- Location
- International
- Booking
- Stay search by destination and dates
- Languages
- English, French, Spanish, Portuguese
The six sites at a glance
Two families appear: the concierge service that rents out its own properties to travelers, and the concierge service that manages the properties of owners. The site does not have the same center of gravity in the two cases.
| Website | Location | Type | Booking | Languages |
|---|---|---|---|---|
| Le Jardin de Corail | La Réunion | Concierge service and short-term rentals | Booky, with a page for each property | French, English, German, Spanish |
| Chez MV | La Ferté-Gaucher (Seine-et-Marne) | Aparthotel and concierge service | Booky, date search on the home page | French, English, Spanish |
| Welkeys | France and Europe | Concierge service and villa and chalet rentals | Search by destination, dates and guests | French, with a language selector |
| HostnFly | France | Concierge service for owners | Revenue estimate and phone appointment | French |
| Smart Conciergerie | France | Concierge service for owners | Free estimate request | French |
| GuestReady | International | Hotel and rental management company | Stay search by destination and dates | English, French, Spanish, Portuguese |
The pages to plan
A home page that sorts
A clear title, one strong photo, a main button visible without scrolling (“Estimate my property”, “See the properties”), then a summary of the services and a few properties or a few reviews. The home page points to the detailed pages; it does not have to explain everything.
One page per service
Cleaning, welcoming travelers, listing management, concierge services: each page answers a precise question (“what does this service include?”, “how does it work?”) and ends with a contact button. It is also what lets Google offer you for precise searches.
One page per city or area
A concierge service works in a territory. A page for each city or district (“concierge service in Nice”, “concierge service on the Côte d’Opale”) presents your local work and carries the geographic searches. Each page must have its own text, not the same paragraph with a different city name.
An estimate or quote request
A short form is enough: city, type of property, number of bedrooms, contact details. The longer it is, the less it is filled in. Say what happens next (a call, an appointment) and promise only what you deliver.
A frequently asked questions section
“Do you provide the linen?”, “What happens in case of damage?”, “How do I follow my calendar?”: a public answer reassures all future owners and covers the searches that visitors really type.
A journal or a local guide
A few articles about the area (what to do in a weekend, how to prepare a property before the arrival) show your knowledge of the ground. Two or three good articles beat an abandoned blog.
An “About” page and a contact page
Say who you are, how long you have worked and in which area. The contact page repeats the phone number, the form, the address if you receive the public, and an instant messaging link if you answer through that channel.
Online booking and payment
If your concierge service rents out properties, the site must let people book without going through a platform. The traveler chooses dates, sees the availability and books on your site: that is what the two Hotel Web Design sites on this page do, with the Booky booking engine. Bookings taken with Booky carry no commission.
The calendars of the platforms (Airbnb, Booking…) can be imported to avoid double bookings. Each property keeps its own page, its photos and its own rules.
Getting found on Google
A concierge service is a local business: people search for it with the name of a city or region. Three levers do most of the work: service and city pages that answer the searches (“short-term rental concierge service”, “Airbnb concierge service in …”), an up-to-date Google Business Profile with the reviews of your customers, and links from reliable local sites (tourist office, partners). We detail the method on our page about natural search optimization (in French).
Text and design: two simple rules
- Write for the person who reads. “We clean your property from top to bottom before every arrival” says more than “high-value-added cleaning services”. Talk about what the owner or the traveler gains, in short sentences.
- A calm design that reads well on a phone. Plenty of white space, one or two colors, large photos, buttons that are easy to tap. A good share of visitors, travelers and owners alike, arrive from their phone.
Frequently asked questions
What should the website of a concierge service contain?
A clear presentation of your services, the area where you work, real photos of the properties and of the team, reviews that you can justify, a frequently asked questions section and a visible contact (clickable phone number, short form). If you rent out properties, add the search by dates and online booking.
Should a concierge service website allow online booking?
Yes if the concierge service rents out its own properties or those of its owners: the traveler books directly on your site, with no platform commission using the Booky booking engine. If your business is mostly managing properties on behalf of owners, the most important things are the estimate request and the description of the services; booking comes as a complement.
How do you offer a quote or an estimate online for a concierge service?
Offer a short form: city, type of property, number of bedrooms, contact details. Say what follows (a call, an appointment) and how soon you answer. A longer form discourages people, and a priced quote online is only useful if your services are standardized.
How do you make a concierge service website known on Google?
Create a page for each service and each city where you work, with a text of its own for each. Complete your Google profile (service-area address, hours, photos) and collect real reviews. See also our page on natural search optimization (in French).
Do owners need a client area?
An owner area (calendar, reports, documents) is reassuring, but it often comes from a management software that the concierge service already uses. The site can link to it with a login button; it does not need to rebuild it.
How do you choose the name of a concierge service?
A short name, easy to spell over the phone, that evokes the place or the service. Check that the domain name is free and that the name is not already used by another company before printing cards or a flyer.
