Natural referencing offers

Definitions

Number of referral links
The number of annual links that we will insert on different sites to increase your referencing.

The number of links to a website is an important factor in SEO, as search engines such as Google consider links to be votes of confidence in the site. In other words, the more links a site has from other quality sites, the more likely it is to be considered a quality site and the more likely it is to rank at the top of search results for relevant keywords.

However, the effectiveness of campaigns is not based solely on the number of links, but also on their quality. Links from reputable and relevant sites (e.g. hotels) carry more weight than links from less relevant or poor-quality sites.

Main choice of positioning keywords
The keywords you want to rank for as a priority. Note that the greater the number of keywords you choose, the less effective your referencing will be for each keyword, as the number of referencing links created for each keyword will be divided by the number of keywords to be positioned.

Domain Authority

Domain Authority is a measure of a website's reputation. It is a numerical score that indicates how reliable, useful and important a site is considered to be by search engines such as Google.

The Domain Authority score is determined by a number of factors, such as the number and quality of links pointing to the site, the quality of the content, the user-friendliness of the interface and other SEO factors.

The higher a site's Domain Authority score, the more likely it is to rank at the top of search results for relevant keywords.

Monitoring - performance report
Your website is analysed from various angles: quality and quantity of keywords, tagging, loading time, backlinks. The professional tools we use are developed by independent companies.

Webmasters Tools account
A dedicated interface lets you see which keywords are triggering your site to appear on Google, as well as the click-through rate and average position.

Organic Hotel SEO

Search engine optimisation (SEO) campaigns are efforts to improve the visibility and relevance of a website in the organic search results of a search engine (such as Google, Bing, Yahoo, etc.).

This is done by optimising various aspects of the website, such as the keywords used in the content, the structure of the website, the meta tags, the backlinks (links from other websites), etc., so that the site is seen as more relevant to the search queries relevant to your business.

The main aim of these campaigns is to achieve a higher ranking in natural search results, which can lead to increased traffic and sales for your website. SEO campaigns are often a key part of a company's digital marketing strategy to improve their online visibility.

Hotel Search Engine Marketing (SEM)

Google Ads" paid search campaigns (different from the offers above), also known as PPC (Pay-Per-Click) campaigns, are efforts to attract visitors to a website by paying for the adverts that appear in Google's paid search results.

Google Ads campaigns enable you to appear quickly at the top of Google search results, in the form of sponsored ads. These campaigns are based on a pay-per-click auction model, the amount of which is determined by the competitiveness of your sector and the keywords you choose.

When we create a paid search campaign, we choose specific keywords that match the search queries you want to target. You then create ads that will appear at the top or bottom of the search results page depending on the bids and the relevance of your ad to the targeted keywords.

The main aim of these campaigns is to drive quality traffic to your website and increase sales by using targeted advertising that is relevant to users' searches. Paid search campaigns are often an essential digital marketing strategy for businesses looking to increase their online visibility quickly and effectively.

Our Google Ads packages include setting up and configuring the account with keyword proposals at the start of the contract, as well as monthly maintenance to monitor and adjust keywords if necessary. Performance reports are available online.