Google & social Ads for hotels and restaurants

Hotel Search Engine Marketing (SEM)

Sponsored referencing Google Ads (formerly Adwords) is a strategy that enables you to appear very quickly at the top of Google search results for certain keywords, independently of any 'natural' referencing specific to your domain name.

This highly measurable strategy can be used on a one-off basis (for example, when a website is launched and natural referencing is still weak) or on a long-term basis (for the acquisition or protection of a brand name).

A Google Ads campaign is a powerful conversion lever when it is carefully configured and maintained.


SEM
GOOGLE ADS

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SEA - PEY PER CLICK

Google Ads / Adwords campaigns

A sponsored marketing strategy for your tourism business

Unlike the natural referencing which can be measured after several months, the Google Ads referencing allows you to calculate ROI very quickly and accurately, by analysing costs per conversion and per conversion value. This invaluable feedback enables constant, measured adjustment of budgets, ads and positioning for the hotel's Ads campaign.

In this highly competitive sector, customers spend a lot of time comparing offers before making their final booking. A tourism business needs to have a well thought-out, budgeted strategy to have a positive impact on its visibility and conversion rate. A Google Ads budget will enable you to generate direct conversions on your website quickly and in a controlled way.

The Ads marketing strategy can be implemented in two ways: via Google's "classic" search network (Google searches via the search bar) and/or via Google's "display network", which represents all the other media on which advertisers place their ads: YouTube, online media sites, blogs, etc.

In the SEM campaignThe search engine will be paid on a "cost-per-click" (CPC) basis. This method is based on a bidding system. Each advertiser defines its budget. These are compared and evaluated in relation to the daily budget that the advertiser (hotel, restaurant, travel agency) wishes to spend. This cost per click - the winning bid - varies greatly depending on the competitiveness of the location and the sector. For the hotel and restaurant sector, it can range from a few cents to a few euros.

Discover hotel SEM and SEO strategies