Vineyard, wine estate: the choice of communication, Example of Site For Vineyard at the bottom of the page
Wine is one of the symbols of France and vineyards are part of our landscapes. We are recognized worldwide for our great vintages and our know-how. Our Hotel Web Design agency specializes in the creation of websites for the hotel and catering industry. Here you can find some of our creations as well as other well-designed sites. Click on the visual of the sites to access them, a short summary of the different characteristics is also available.
The history of the vineyard,
In France, Vineyards hold an important place in heritage and culture. These are mostly family farms passed down over several generations. Grapes are grown here to make wine. Depending on the region and the way of producing it, the wine will have a different appellation: from Bordeaux, from Champagne, from Alsace, from Burgundy, from Provence, from Corsica and many others…
Many winegrowers have transformed their wine estate into a tourist wine estate by creating accommodation and lodges. The large size of the land allowing the owners to accommodate tourists. The agricultural activity of these areas does not stop however, it is a new form of tourism called wine tourism, combining oenology and discovery of the region. It is an opportunity for small producers to promote their products and the way in which they produce them.
It is possible to have a website combining both a booking engine for people to make a tourist stay at the estate, associated with a merchant site to sell the bottles of wine produced on the estate.
This solution is already adopted by several vineyard owners and seems to work well. An additional income is generated thanks to the rental of accommodation and the customer will be loyal and will come back to buy bottles on the website.
How to do?
In order to compete with OTAs, i.e. Booking, Expedia, Airbnb and others, vineyard owners have digital tools and solutions.</span>
Digital communication can be difficult for a small tourist structure, social networks are no longer the only solution, having an independent website can considerably increase its notoriety . In fact, potential customers all use google to search for the location of their new vacation.
With optimal SEO, a direct booking engine and an optimized design, a vineyard website has every chance of working well.
It is strongly recommended to use an agency specializing in hotels and restaurants to be sure not to make any mistakes.
Here are some things to keep in mind when creating your site:
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A visual identity
A graphic charter will be the basis of your site, it is all the elements that allow you to recognize your brand without having to highlight it. It can be a logo, one or more colors, a formatting, a very particular font that differentiates you from others and will make you unique. Once this graphic charter has been established, the design of your website for vineyard or winery will be consistent with your style and your story.
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Un motore di prenotazione
The booking engine allows you to have a self-contained site that no longer depends solely on OTAs. The more your site is visible, the more likely you will be to obtain direct reservations in your vineyard from your website.
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Good SEO
Finally, good SEO. When creating your site for vineyard think about optimizing the texts, and not to weigh down your site with too many images which will not provide referencing. Keywords that are synonymous with your hotel business must be used. Photos can be renamed, consider using Titles and point lists.
The « owner reservation site » choice
You agree to invest in your brand image, with a non-commissioned reservation site
Examples of Vineyard sites
Discover some examples of vineyard sites below. Click on the image to access the website. Contact us for any questions!
Château d’Estoublon
- Large number of videos and photos
- Animation of images and texts
- Translation
- Independent booking engine
- E-Shop
Castello Saint-Pierre di Mejans
- Very visual interface
- Forte presenza di foto
- Traduzioni
- Synchronized and non-commissioned booking engine
- E-shop
- Creazione della nostra agenzia
Coté Vignoble
- Forte presenza di foto
- Traduzioni
- Commercial site
Chateau Grand Barrail
- Elegant style
- Dynamic animation
- Secure Hotel Booking engin
- Authentic site inspired by the vineyards of St Emilion
Mrs. V
- Very visual interface
- Forte presenza di foto
- Traduzioni
- Integration of a « Wine Club
- Synchronized and non-commissioned booking engine
- E-Shop
- Creazione della nostra agenzia
Le Frégate Provence
- Animation of photos & text
- Strong presence of images
- Very visual interface
- Secure Hotel Booking engine
- Traduzioni
Domaine de Verchant
- Modern website
- Interactive
- Very visual interface
- Animation of photos
- Secure hotel booking engine
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