Example of a Vineyard Site

The history of the vineyard,

In France, the vineyards are an important part of our heritage and culture. Most of these are family-run farms handed down over several generations. Grapes are grown to make wine. Depending on the region and the way it is produced, the wine will have a different appellation: Bordeaux, Champagne, Alsace, Burgundy, Provence, Corsica and many others...

How do you go about it?

To compete with OTAs such as Booking, Expedia, Airbnb and others, vineyard owners have digital tools and solutions at their disposal.

Digital communication can be difficult for a small tourism business, and social networks are no longer the only solution. Having an independent website can considerably raise your profile. Potential customers all use Google to search for their new holiday destination.

With optimum referencing, a direct booking engine and an optimised design, a vineyard website has every chance of performing well.

We strongly advise you to call on the services of an agency specialising in the hotel and catering sector to make sure you don't make any mistakes.

Here are some points to bear in mind when creating your site:

• A visual identity

A graphic charter will form the basis of your site, all the elements that will make your brand recognisable without having to highlight it. It can be a logo, one or more colours, a layout, a very specific font that will differentiate you from others and make you unique. Once this graphic charter has been established, the design of your vineyard or winery website will be consistent with your style and history.

• A booking engine

Le booking engine allows you to have an autonomous site that no longer depends solely on OTAs. The more visible your site is, the more likely you are to get direct bookings at your winery from your website.

• Good referencing

Finally, good referencing: when creating your site, remember to optimise the text, and not to overload your site with too many images, which will not help with referencing. It is essential to use keywords that are synonymous with your hotel business. Photos can be renamed, but remember to use titles and bullet points.