Hotel Web Design our digital marketing agency specialising in hotels and cateringWe've been creating websites for over 10 years. Our area of expertise is the hotel and catering sector and individuals looking for a website for their business. holiday lets. Thanks to our various creations and our know-how, we have become experts in providing digital solutions to simplify and improve the reservations and management of our clients' sites. Our agency works using wordpressIn this article you'll find out why, and how this will be very useful to you later on.
To find out more
When creating your website, you may be tempted to go it alone. It's true that there are many free or partially free tools that can help you create a site. But for a professional who is not at all part of the digital marketing world, this is a huge risk. The potential risks are loss of time, money and customers. What's more, without in-depth knowledge, some of the software's functionalities will be only partially exploited and you'll end up with a site that has no character and looks just like all the others. So now we're going to understand why you should favour a web agency that works with a CMS.
What is a CMS or SGC?
A CMSContent Management System SGC Content Management System. In short, it's a simplified, assisted interface for creating websites. For example Wix, Word PressJoomla, Dot Clear.
For those in the know, this software is written in PHP.
They therefore enable websites to be created in a free, Open Source programming language. As a result, anyone can view and modify the community's code. With a bit of practice and a few tutorials, almost anyone can create a simple website for very little money.
Some CMS are more complex than others, for example wordpress is much harder to learn than wix.
Why are CMS like WordPress better for you?
Agencies specialising in creating websites for the hotel and restaurant industry, such as Hotel Web Design work with WordPress for almost 10 years. But why favour a web agency that works with a CMS? Because they are created by experts in digital marketing. Take a look at some of our latest creations in our portfolio.
A host of advantages
If you work with a digital marketing agency that uses wordpress, you're guaranteed to have full control over the site. Of course the agency will provide you with a modern, turnkey operational site, but thanks to the simplicity of its interface you'll be able to access the back office and modify simple things like text, images and much more.
Hôtel Web Design always works in collaboration with its customers, they have full control over their site can modify it as they wish and if they need help we will always be happy to help and advise.
WordPress also offers flexibility. Some agencies with their own code won't let you have control of the site and won't give you your site if you decide to change agencies. With the sites we offer, you are the owner, you can leave with your site whenever you want, no code is locked.
Why be wary of agencies that don't use WordPress?
A digital marketing agency will work with you to create added value for your business. This involves graphic design, personalisation and search engine optimisation. But once that's done, how long will it be before you want to change or add details to your site? We often start with a basic idea, but fashion and design on the Internet evolve very quickly. As a result, a site can become obsolete very quickly.
Agencies that do not use the WordPress tool will provide their customers with limited access to their website. For confidentiality reasons, they will keep their codes on the website back office for themselves.
And what about when you want to change agencies? Well, for agencies working with WordPress there's no problem, but for others it's often more complicated. Once you've bought a site, you won't be able to use it with a web marketing agency that uses WordPress.
We're here for you
Our Hotel Web Design agency has been working hand-in-hand with key players in the hotel and restaurant industry for over ten years. We work with them to constantly raise their digital profile. From the creation of their website, through to specific SEO in the hotel and restaurant sector, we help them.
You will have access to :
- A booking engine for hotels, gîtes & B&Bs 100% integrated into the website. It is non-commissioned and synchronised with the OTAs to manage all your bookings on a single platform.
- Specific referencing hotel, restaurant and tourism sector.
- A manageable websiteYou'll have full control over your site and will be able to modify it if you wish.
- Google Ads, FB Ads, Instagram Ads
- The possibility of producing photo and video reports, promotional clips on request.
- Expert advice on hotel web marketing and digital communications ready to support you.
