SEO for a restaurant
To obtain a natural referencing or SEO (Search engine optimization) optimal for a restaurantThere are several possible methods:
- Via related articles.
- Via a blog update.
- By registering on partner sites: Link Building
Referencing by writing related articles
Le restaurateur has the opportunity to gain a high profile thanks to a relatively simple but time-consuming method: writing related articles on its website. Writing articles detailing the various tourist activities on offer around the restaurant, for example, will enable the reference site to appropriate keywords related to the direct environment of the hotel establishment, and thus obtain interesting referencing for these same keywords. For example, a restaurant owner in Avignon might mention the proximity of the Popes' Palace or the Avignon Bridge on his site:
- Strengthen the coherence and local" interest your website in the eyes of search engines
- Grab keywords for nearby monuments and hope to move up the search results for these keywords.
It's always a good idea to integrate a section such as information on nearby tourist activities into a specific section of the website. This automatically channels a flow of visitors who, when searching for information on these same tourist activities, may see your website appear in Google search results.
Listing a restaurant via a news blog
Holding a blog on your restoration or on events taking place in the restaurant's direct environment is one of the best ways of obtaining a interesting referencing for your establishment. Google and the other search engines are very keen on news, fresh topics and local opinions. This activates and maintains a very important receptor: that of showing that your website is alive, that it is regularly updated, that things are happening there. How many websites today are no more than a showcase for the services they offer? Write regular articles in a blog allows you to stand out from the competition and move up the search results.
Link building" referencing for a restaurant by listing the establishment on partner sites
The aim of this technique, known as link-building or net-linking, is literally to "get people talking" about your restaurant on the web. Search engines assess your reputation on the web on the basis of a multitude of factors. The two main ones are :
- The content of your website: this corresponds to the words that come up most often (the diversity of the lexical field and the syntax) but also the "cleanliness" of the code on your website. The cleaner and more readable it is, the faster your page will load and the more likely it will be to be highlighted in Google searches.
- The quality and quantity of links pointing to your website on the web. For optimum referencing, the links must come from sites that are themselves well-known, the site in question must have a significant number of keywords that are similar to your website (i.e. they must be talking about the same subject, i.e. they must be relevant), and the number of links must be significant.
In the early days of the Internet, posting a large number of links on the web to the first site that came along could prove effective because search engines were still in their infancy. Today, with artificial intelligence making its way and information becoming more complex, it would not only be counterproductive, but also penalising to work in this way today. Yes, there is a flip side to the coin: posting (spamming) impertinent and undesirable links on the web can lead Google to downgrade you, temporarily or otherwise, from their search engine!
