For over 10 years, our agency Hotel Web Design has been providing digital solutions specially designed for the hotel and restaurant industry. We specialise in creating websites for professionals in the hotel sector. In this article you'll find out how we create websites for Spa and Hotel Spa as well as relevant information about this branch of the hotel industry. Thanks to our expertise in this sector, we've had the chance to work with Spa and Hotel Spa directors, so we have several examples of websites in our portfolio.
A website for your Hotel Spa
In France, new Spas and Hotel Spas open every year. With no fewer than 9000 spas in FranceThe country has the second-largest spa market in Europe. According to a 2016 study, at least half of hotels classified as top-of-the-range have a spa integrated into their establishment.
According to a study by, Coach Omnium29% of them consider it to be indispensable or appreciable, whereas in other hotel categories only 15% of customers on average go to the spa.
It's a highly competitive market and spa hotels are always looking to differentiate themselves from their competitors. This ranges from the choice and quality of services offered to the number and size of spas.
Often equipped with jacuzzis, swimming pools, saunas, hammams and massage cabins, spa hotels are places of relaxation and well-being that are highly prized by the French. This is because.., 71% of French people visit spas.
Why should my Spa or Spa Hotel be present on the Internet?
With 9,000 spas in France and 63% of 5-star luxury hotels having one and 23% for 4-star hotels. The competition is very tough. An Internet site with the means of reserving a room and a massage in the same place would enable your customers to consume more. In addition, your spa will be used more often, giving you a competitive edge that will set you apart.
When it comes to the google trend curve on Spas you realise that spas, unlike hotels, don't really have a season. They are active all year round, especially at weekends. People search for spas and there's a peak every Sunday. There is even a relationship between the "spa" and "massage" curves. It's clear, then, that potential customers are very present on the Internet. To attract their attention and turn them into customers, my spa needs to have a presence on the internet.
Creating a website for a Spa or Spa Hotel is useful for :
- Increase awareness and visibility of the tourist structure on Google and other search engines.
- Receive direct bookings thanks to a 100% booking engine integrated into the website.
- Get feedback from your customers by collecting ratings and comments.
- Appear on Google Hotel.
- Set up an advertising campaign on Google Adwords
Creating a website for your Hotel Spa requires a certain amount of expertise. Websites created using certain free design tools quickly show their limitations. As they say, when it's free, you're the product. To be profitable, these simplified CMS use advertising. Others offer a limited choice of design, or do not allow you to optimise referencing... In other words, there is a dependence on this tool.
In order to develop a long-term development strategy, it is preferable to build the Spa Hotel website on an open source tool, such as WordPress for example.
Working alone can be risky, but for optimum results at an affordable price, our agency Hotel Web Design is best placed to respond to your web issues.
Our offer for the creation of a website for Spa and Spa Hotel
- A "responsive design" site (for mobile phones) that is scalable (easy to adapt over time without major structural changes) and proprietary: the site belongs entirely to you.
- We can install your booking engine or our independent, non-commissioned, OTA-synchronised 100% engine.
- We'll optimise the code for your new site and claim it as your own with the Google and Bing search engines.
- For greater visibility and internationalisation, the website we create is multilingual. Your villa also benefits from a presence on the search engine in the country of origin of your foreign customers. When it comes to search engine optimisation, this is a decisive competitive advantage.
- Optimised keywords generate more traffic to your website. To achieve this, keyword research will be carried out beforehand and you will be interviewed to determine the best SEO opportunities for your villa.
- Installation of Google Analytics to track website performance.
- Implement a user interface so that you can modify content, prices and images independently.
- We'll train you to use it.
We also offer a monthly package for managing and renewing your domain name, hosting, email, maintenance and technical/editorial support.
The website database is backed up daily and enhanced security is systematically put in place to protect you against malicious acts.
Latest web design for a Hotel Spa
We work daily for our customers
Why entrust the creation of your Hotel Spa website to us?
You can take advantage of a non-commissioned site for which long-term referencing work can be carried out, and there are many other significant advantages available to you.
You always have the upper hand.
The advantage of having a website built for your bed and breakfast business is, of course, that you can keep full control of the website. Your management interface will be easy to use and stable.
We are very available.
Our customers are delighted with the high availability and speed of our support service. We remain available to make any changes to your website that you would prefer not to make yourself.
You have powerful analysis tools at your disposal
Google Analytics and Google Search Console will be installed on your site, giving you precise, live feedback on the traffic to your site and the terms used to find it.
You work with an agency dedicated to the hotel industry
Our many years of dedication to the hotel and restaurant industry have given us a deep understanding of this sector. The many partnerships we have developed over the years are of direct benefit to you.
